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NFMHE
MAY 2015
REPRINT BUSINESS & ECONOMICS
Overview:
Organizational Behavior, Sixth Edition is written in the context of these emerging workplace realities. This
edition explains how emotions are the foundation of employee motivation, attitudes, and decisions; how
social networks generate power and shape communication patterns; how self-concept influences
individual behavior, team cohesion, and leadership; and how adopting a global mindset has become an
important employee characteristic in this increasingly interconnected world
Discount Class: HTB
ISBN : 9789339221591
Pages : 640 Salient Features :
Soft Cover 4 Reflective of the latest workplace concepts and connected with today’s workplace reality
4 Conceptually up-to-date and relevant to students and instructors
Price : `725.00 4 Ample global coverage and recognition of cross-cultural differences and diversity throughout the
text.
Salient Features :
Discount Class: HTB 4 Focus and examples—examples and photos that emphasize small and medium-sized businesses. Real-world
ISBN : 9789339221584 examples throughout that enhance student comprehension of the business world. Students will relate concepts,
Pages : 368 techniques, and learn to apply the concepts to entrepreneurial initiatives
Soft Cover
4 Case Study: Thinking Critically Cases—real world cases look at an existing small business and apply chapter
concepts to daily challenges faced by business owners.
Price : `495.00 4 Ethical Challenges Box—dilemma-based questions look at ethical realities within the successful creation of a
small business and challenge students to examine the moral complexities of small businesses
Business Communication :
Developing Leaders for a Networked World
Peter Cardon, University of Southern California
Overview:
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at
the center of business communication through the author's unique focus on credibility woven throughout
the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-
based approach.
Salient Features :
Discount Class: HTB
ISBN : 9789339221607 4 Establishing Credibility as a Central Theme: Since professional success depends on managing and
Pages : 596 working within professional relationships, this textbook uses credibility or trust as a central principle
Soft Cover throughout the book
4 Business-focus: A Case-Based Approach: Each chapter opens with a short business case and unlike
Price : `665.00 any other book on the market, weaves examples from the case throughout the chapter
2 www.mheducation.co.in / www.tmhshop.com
REPRINT BUSINESS & ECONOMICS
Management of a
Management of a Sales Force, 12/e
Sales Force, 12/e Spiro, Rosann, Indiana Univ Bloomington
HIGHER EDUCATION
Stanton, William, Univ of Colorado Boulder
Rich, Gregory, Bowling Green State University
Overview:
Management of a Sales Force is the bestselling text in the sales management market, with a reputation for blending
Spiro, Rosann, leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly
Stanton, William,
revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to
Rich, Gregory
savvier customers who now use the internet to research their purchasing decisions.
Salient Features :
Discount Class: HTB å Revised technology coverage includes the impact of customer relationship management systems on strategic
ISBN : 9789339221768 planning, profitability analysis, individual evaluation, and other facets of selling and sales force management
Pages : 612 å case and unlike any other book on the market, weaves examples from the case
Soft Cover å Reflect the latest changes in training
å New figures, boxed materials, and other graphics have been added to make the book more readable and
understandable
Price : `699.00 å Detailed discussion of sales quotas
Market: Students of Management
New Features :
Discount Class: C1A
ISBN : 9789339221195 å Reorganization of Topics: Topics in the text have been realigned to provide a clearer presentation to students.
Pages : 416 Some topics have been given their own sections to lessen distractions to the students.
Soft Cover å Problem Sets Revised: Problem sets have been broken up into more manageable segments to allow for each
problem set to be very focused.
å Examples Added: Additional examples have been added in each chapter to help illustrate important topics. Many
Price : `685.00 of these have been proposed by users, including a more thorough discussion of Duhamel's principle,
eigenvalues, and the Gamma function.
www.mheducation.co.in / www.tmhshop.com 3
REPRINT SCIENCE, ENGINEERING & MATHEMATICS
Engineering Computations :
An Introduction Using MATLAB and EXCEL
Joseph C. Musto, Milwaukee School of Engineering
HIGHER EDUCATION
Essentials of
Essentials of Anatomy & Physiology
Anatomy & Kenneth S. Saladin, Georgia College & State University
Robin K. McFarland, Cabrillo College
Physiology
Overview:
Essentials of Anatomy & Physiologyis a text that blends up-to-date science, stimulating writing, high-quality art, and
cutting-edge educational technology to provide the most effective teaching and learning program available in the one-
semester anatomy and physiology courses.
Kenneth S. Saladin, The distinctive pedagogy of the text revolves around the theme of “Elevate Learning”. From “Base Camp” to “Assess
Robin K. McFarland Your Learning Outcomes”, the student experiences a clear sense of the path ahead, a convenient means of charting
progress, and a satisfying sense of accomplishment at the end.
Salient Features :
Discount Class: C1A
å Base Camp begins each chapter and gives students the provisions needed for ascending to the next level—a list
ISBN : 9789339221751
of vital concepts from earlier chapters that students should understand before moving on to new heights, and
Pages : 788
Soft Cover references to pages where those concepts are first introduced.
å Before You Go On provides students a place to stop and take stock of what has been achieved so far. Answering
these questions, based on no more than three or four pages of reading, enables students to judge whether they
Price : `1195.00 have met the expectations of that section and understand its most important concepts before moving on to scale
the next precipice.
å Assess Your Learning Outcomes wraps up each chapter with a look back over the most important concepts in
the chapter as a whole, and an opportunity to evaluate how well one has met the initial objectives.
Market: UG & PG students of Biology
Overview:
Object-Oriented Software Engineering: An Agile Unified Methodology by David Kung presents a step-by-step
methodology that integrates modeling and design, UML, patterns, test-driven development, quality assurance,
configuration management, and agile principles throughout the life cycle. The overall approach is casual and easy to
follow, with many practical examples that show the theory at work. The author uses his experiences as well as real-
world stories to help the reader understand software design principles, patterns, and other software engineering
concepts. The book also provides stimulating exercises that go far beyond the type of question that can be answered
Discount Class: C1A by simply copying portions of the text.
ISBN : 9789339221225
Pages : 720 Salient Features :
Soft Cover å Teaches a methodology - Most books teach a process, but this only describes WHAT the life cycle activities are. A
methodology details the steps and procedures or HOW to perform the activities to the extent that the beginner can
carry them out and produce the desired software system.
Price : `650.00 å Covers design patterns using a learn-by-compare approach
å Covers Object-Oriented software testing
Market: UG students of Computer Science & Engineering, Information Technology, MCA and BCA.
4 www.mheducation.co.in / www.tmhshop.com
REPRINT BUSINESS & GENERAL REFERENCE
Overview:
“Best practices in Six Sigma are continuously evolving, just as Six Sigma itself evolved from earlier best
Pyzdek, Thomas, practices in quality improvement”, this fourth edition provides expanded materials on innovation,
Keller, Paul strategic development, Lean, and constraint management. Fully revised for the latest developments in
the field, the book reveals how to successfully implement this improvement strategy in the Organization.
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Discount Class: G
ISBN : 9789339220853 4 uohure rF;ksa ,oa vkadM+ksa dk lekos'k
Pages : 552 (T) 4 ikB~; lkexzh ds lkFk ckWDlksa] lkjf.k;ksa dk csgrj leUo;
Soft Cover
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Price : `295.00(T)
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www.mheducation.co.in / www.tmhshop.com 5
PUBLISHING TEST PREP
å 2012, 2013 and 2014 JEE Advanced Physics Papers fully solved.
Price: `825/-each
Market: Aspirants preparing for JEE Examination Discount Class : G
6 www.mheducation.co.in / www.tmhshop.com
PUBLISHING TEST PREP
TEST PREP
ISBN : 9789339220594 ISBN : 9789339221393
Pages : 888 Pages : 872
Price : `675.00 Price : `525.00 (T)
å Key Points to Remember, Important Formulae and å An "Enhance your Knowledge"box in chapters with
Tips followed by fully solved MCQs in each chapter. additional information
å Each topic followed by Graded Assignment (50 å Fully solved MCQs with answers and solu-
MCQs) Fully Solved tions.(modeled on the examination pattern)
å Five Previous Years' AIPMT Papers fully solved. å Chapter wise questions from previous years' papers
www.mheducation.co.in / www.tmhshop.com 7
PUBLISHING TEST PREP
Salient Features :
TEST PREP
8 www.mheducation.co.in / www.tmhshop.com
Have you ordered April 2015 releases?
ISBN E-ISBN AUTHOR TITLE PRICE (`) QTY.
ORDER FORM
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MHE’s technical innovations are changing the way people learn, with e-books, online tutoring, customized course websites and
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MHE’s titles are extremely popular and well known amongst the public in general and the members of the trade. With its hard work
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We have recently learnt about some Titles/Books (hereinafter “the Impugned Literary Work”) which are available in the Market and
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You are hereby advised that your company should exercise due care and vigilance by not stocking and distributing/selling infringing
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