“Development of Architects & Interior

Designers ”

DhrubajyotiKarmakar
MBA, 4th Semester

Class Roll-02

University registration no: 145-1121-0431-16 .

Goenka College of Commerce and Business

Administration.
 Acknowledgement

The internship opportunity, I had with Simpolo Vitrified Private

Limited. was a great chance for learning and professional development. I
am also grateful for having a chance to meet so many wonderful people and
professionals who led me through this internship period.
I would like to take the opportunity to thank and express my deep sense of
gratitude to my corporate mentor Mr. Kallol kumar Ghosh (Dy.
General Manager, Simpolo vitrified Pvt. Ltd).
I would also thank to all personnel's of marketing department of Simpolo
Vitrified Private Limited. Who in spite of busy schedule has co-
operated with me continuously and indeed, his valuable contribution and
guidance have been certainly indispensable for my project work.
I perceive as this opportunity as a big milestone in my career development.
I owe thanks to the entire staff of the company for their co-operation and
assistance during the course of my project. Last but not the least; I would
also like to thanks my parents for their support.
I will strive to use gained skills and knowledge in the best possible way,
and I will continue to work on their improvement, in order to attain desired
career objectives. Hope to continue cooperation with all of you in the
future.

Dhrubajyoti Karmakar

GOENKA COLLEGE OF COMMERCE AND BUSINESS

ADMINISTRATION
Kolkata

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 DECLARATION
I hereby declare that the project entitled “Development of Architects
& Interior designers” conducted at

SIMPOLO VETRIFIED
Under the guidance of
Mr. Kallol Ghosh
( Dy. General Manager, Simpolo vitrified Pvt. Ltd. )

Submitted in Partial fulfillment of the

requirements for the award of the Degree of

Masters in Business Administration

TO
GOENKA COLLEGE OF COMMERCE
&
BUSINESS ADMINISTRATION
Is my original work and the same has not been submitted for the award of
any other Degree/diploma/fellowship or other similar titles or prizes.

Name of the Student: Dhrubajyoti karmakar.

Registration No: 145-1121-0431-16
Place: Kolkata

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4|Page
 Index

Contents Page
no.
1. Company profile
07
i. Awards
ii. Milestones and Sobriquets
iii. Core Values , Vision & Mission
iv. Production facilities
v. Research & development.

2. Product Range And Product Specifications

16
i. VITRIFIED TILES.
ii. SINTERED COMPACT SURFACE (SCS).
iii. CERAMIC TILES.

3. Technical specifications
i. Characteristics of Glazed Ceramic Tiles. 22
ii. Characteristics of Double charge.
iii. Characteristics of GVT.
iv. Characteristics of Rock Deck.
v. A comparative analysis between rock deck, marble and
granite

4. Promotions 27

5. Segmentation, Targeting and Positioning 29

i. Over view.
ii. STP for Simpolo.

6. SWOT Analysis 31
i. Over view.
ii. Swot for Simpolo.

7. Competitors. 32

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 Contents Page
no.
8. Clients. 33

9. Responsibilities of a Business Development Executive. 34

10. Developing interior designers and architects

i. Key work. 36
ii. List of architects and interior designers contacted.

11 Research 40
i. Objective of research.
ii. Management Decision Problem.
iii. Research methodology.
12. Conclusion
i. Findings. 42
ii. Suggestions.

13. Bibliography 48

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 COMPANY PROFILE
Since the initiation of our first unit in the year 1977, we realized that " Success
demand Creativity & Innovativeness. " In a span of 35 years, Simpolo has managed to
innovate with the changing needs of the ceramic industry. From decorative roofing
tiles to sober and attractive floor tiles; from luster wall concepts to handcrafted
bowls, there is one thing in common: willingness to enhance lifestyles.

Simpolo has had a very long journey in the industry and stands atop its
contemporaries like a shining star radiating its experience and sense of innovation to
all.

One of the leading manufacturers of Vitrified Tiles, Ceramic Tiles and Sanitary ware
in India. Our plants situated in Gujarat. Simpolo sells products under the brand name
of ‘SIMPOLO’.

An ISO 9001-2008 certified company, products conform to European Standards EN

14411 & Indian Standards IS 13006. We are also ISI Certified for Sanitary ware.

Simpolo has the CE certification for exports to the European Union.

Simpolo is member of IGBC (Indian Green Building Council) and ICCTAS (Indian
Council of Ceramic Tiles and Sanitary ware).

Simpolo has always been a pioneer in investing in the latest and the world’s best
technology; be it the largest 252 Meters Kiln from SACMI, 64 Head Polishing
Machine from KEDA or the Robotic Equipment for Movement of Tiles.

Simpolo also a pioneers in introducing new products/sizes in the Indian market.

Products like 16mm thick Outdoor tiles in Large Formats & Full Body Glazed Vitrified
Tiles, 800x800mm, 800x1200mm& 800x1500mm Polished Vitrified Tiles were first
introduced by us. Simpolo was also the first to introduce Stain Free tile with Nano
technology.

All Simpolo Manufacturing Plants are Electronically Controlled. Simpolo also boast
of State of the Art Laboratory with Latest Equipment.

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Simpolo has received prestigious awards like UdyogPatra and UdyogRatna from
Govt. of India.

Simpolo have recently formed a 50:50 Joint Venture with Emil Ceramica (Italy) for
production of world-class Glazed Vitrified Tiles (GVT); both for Domestic Market &
Exports.

Simpolo brand has been selected as Indian Power Brand by Plan-man. Simpolo has
also been recognized as Rising Star Brand in 2012.

Simpolo Vitrified Pvt. Ltd. is the flagship company of SIMPOLO Group. Our other
group companies are SIMS Ceramics Pvt. Ltd., Silvenia Ceramics Pvt. Ltd. & Simpolo
Ceramics.

Simpolo have a strong retail presence, with 1000+ Direct Business

Associates/Dealers spread across the country. Simpolo products are aesthetically
displayed in a large number of Simpolo Display Centres, Simpolo Galleries and
Simpolo Spaces across India.

Simpolo also boast of a strong and dedicated Sales Team to service our esteemed
customers.

Simpolo offers complete solution for all tiling requirements, be it Wall, Floor,
Outdoor, Elevation, Parking, Driveways through its product categories available in
various sizes, textures and colors. Simpolo also offer a complete range of sanitary
ware in all product/budget categories.

Simpolo present production capacity for Floor & Wall Tiles is 45,000 Sq.Mtr. per
Day; being enhanced to 75,000 Sq.Mtr. per Day in FY 2016-17 itself. We produce
4,000 Pieces per Day of Sanitary ware.

Recently Simpolo has entered into a 50:50 joint venture with Emil Ceramica of Italy.
A state-of-the-art plant has been set up in Morbi, Gujarat for manufacturing large
format Sintered Compact Surfaces (SCS).

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 Awards
 “Power Brand’s Leadership – Rising Entrepreneur of the Year Award
2012” from His Excellency Shri Sanjay Verma – The Consul General of
India to Dubai and Prof. Arindam Chaudhuri, Editor-in-Chief Planman
Media and Honorary Director IIPM Think Tank.

 “Power Brand’s Rising Awards 2012”.

 “The UdhyogPatra Award” from Mr. Shared Yadav(Minister of

consumer affairs, Gove. Of India) for Efficient entrepreneurship.

 “BhartiyaUdhyogRatna” Award from Mr. Dilip kumar Gandhi

(Minister of State for Shipping, Govt. of India) for industrial prowess.

 “ Swaratra nanda ” to Mr.Jitendra Aghara (CMD) , Simpolo group for

Contribution in ceramic industry .

Milestones and Sobriquets

 ISO 14001 : 2004 (For implementing an Environmental Management
system for the Manufacturing of Ceramic Tiles.)

 OHSAS 18001 : 2007 (For implementing an Occupational Health &

Safely Management System for the Manufacturing of Ceramic Tiles.)

 ISO 9001:2008 Certified and ISI Certified.

 Introduced for the first time in India: handcraft bowls and vanity
bowls.

 Introduction of Whitest tiles of world – “ALASKA WHITE” (Ratan Tata

is its most eminent customer.)

 Nano technology – introduced for the first time in India.

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  Simpolo introduced colour body in india for the first time.

 Simpolo also introduced 16 mm rock deck ( full homogeneous body )

in india

 Simpolo introduced double charge in 3 finishes ( i. Stone , ii. Matt ,

iii. Glossy.)

 First to introduce “ABSOLUTE BLACK” in Indian market to replace the

natural stone “Absolute Black Granite”

 Excusive plant for 800 x 800 mm tiles

 Longest kiln and polishing line in the industry

 State of the art technology in manufacturing process

 Global Technology Supporter – Italy, Germany, Spain, Japan & China

 Member of IGBC(India Green Building Council)

 Europe’s CE Approved.

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 Core Values

1. INNOVATION.

2. QUALITY.

3. INTEGRITY.

4. GLOBAL OUTLOOK.

5. TEAM WORK.

Vision & Mission

 Vision
Gain worldwide recognition in the field of ceramic building products
through Research and innovation and bring enhanced lifestyle within
reach of every household.

 Mission
At Simpolo we are committed to delight customers with world class
ceramic products and services, make Simpolo synonymous with best
quality and set new benchmarks of excellence for all stakeholders. Pursue
best business practices with utmost integrity to make Simpolo exciting
organization to work with, for vendors, channel partners, investors and
employees alike.

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 Production Facilities
Simpolo believes that to create quality products. One needs quality
production setup. The company has brought in the best production
facilities from the world with a huge capacity and state-of-the-art
machinery. The automated production line is supported by swift
computers and latest technology. What’s more, the technical staff is well
experienced in diverse fields too. India’s biggest production plant for 800 x
800 mm or 600x 600 mm tiles.

Facilities for size 800x800 mm/ 800x1200 mm

 Capacity: 15000 sq. mtr. Per day.

 Kiln: Longest Kiln with length of 252 mtrs from SACMI — FMP Model.

 Press: PH 6500 tons —04 nos. from SACMI

 Feeding system: multicharged modular.

 Polishing line: Biggest Polishing line with 64 heads from KEDA + 48

HEADS FROM KEDA

 Polishing machine with Nano facility

 Automatic measurement for size as well as planarity of the tile ( sizer

/ Planer machine from italy)
 TGV (TRACK GUIDED VEHICLE) Robotic equipment for automatic control of
storage & movement of tiles.

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 Facilities for size 600x600mm/600x1200/800x1200 mm
 Capacity: 17000 sq. mtr. Per day.

 Kiln: 02 no. of 152 mtrs long and wild from SACMI

1 no. of 180 mtrs long from SACMI

 Press: PH 5000L tons – 2 nos. from SACMI

PH 6500 tons – 2 nos. from SACMI

 Feeding system: multicharged modular.

 Polishing line: 48 heads from KEDA and 64 heads from keda

 Polishing machine with Nano facility

 Automatic measurement for size as well as planarity of the tile ( sizer

/Planer machine from italy)

 Digital Machine 6 color bar from Italy.(Result we can get up to 8 gray

scale).

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 RESEARCH AND DEVELOPEMENT
Meeting international standards in the ceramic industry can be a
cumbersome task if not properly planned. Securing third-party approvals
might inadvertently delay product launch plans and increase overhead
costs. With a well equipped in-house lab, product adjustments can be
done in a jiffy according to standards. Simpolo's research and
development laboratory is the biggest in India in terms of sheer
complexity and size The R&D facility has the best setup for conducting
rigorous testing on its products to meet international standards and
certification requirements. The R&D facility provides immense benefits in
terms of improved economies of scale, quick identification of product
flaws, and quicker lead time to market with modified or new products. The
lab is well equipped with several testing instruments and apparatus
managed with assured and comprehensive quality control. It is our dream
to establish the Simpolo research center as the pioneer of research in the
Indian ceramic industry.

 ED-XRF SPECTROMETER : Boasts of highly accurate measurements,

and safe and suitable sample preparation; perfect for qualitative and
quantitative analysis due to its wide dynamic concentration range
and support for wide range of elements.

 PARTICLE SIZE ANALYZER : Reliable solution to routine particle sizing

needs of the industry with full automation features and software-
driven control and data management.

 DILATOMETER : Perfect determination tool for material behavior

against temperature to predict the controlling process parameters.

 COLOR SPECTROMETER : Comprehensive and portable data

recording instrument which is used to control the color difference in
tiles.

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  AUTOMATIC PRESS : Prototype of SACMI press which can generate
similar production data by controlling specific pressure.

 MODULOUS OF RUPTURE EQUIPMENT : Automatic data-controlled

computer of modulous of rupture for different types of tiles by
simulating the load-bearing capacity, breaking strength and
modulous of elasticity.

 WATER ABSORPTION EQUIPMENT : Consists of vacuum method

equipment which defines precise water absorption characteristics of
tiles.

 MERCURY DENSITIMETER : Perfect apparent density measuring tool

for predicting the thermal history of the product.

 GRADIENT KILN : Six electrically heated chambers to generate

thermal properties at six different temperatures controlled by a
computer program.

 SLIP RESISTENCE : Antislip property of tile surface, more practically

...determined by popular German method "RAMP TEST" as per DIN -
51130 & denoted as R10, R11-R12-R13.

 ROLLER KILN : A prototype of Production Kiln help to guide to

understand the thermal characteristics of raw materials &
composites more precisely and helps to investigate Ceramic
Research Elaborately.

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 Product Range And Product Specifications

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 Simpolo
Simpolo tiles
1. VITRIFIED TILES.
2. SINTERED COMPACT SURFACE (SCS).
3. CERAMIC WALL TILES.

1.VITRIFIED TILES

a) SOLUBLE SALT ( WITH NANO FINISH).

AVAILABLE SIZES (600X600mm)

b) DOUBLE CHARGE SNOW SALT .

AVAILABLE SIZES (600X600mm)

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 c) DOUBLE CHARGE
i. GLOSSY
AVAILABLE SIZES
(600X600,800X800,800X1200,800X1500,1000X1000mm)
ii. MATT
AVAILABLE SIZES (600X600,1000X1000mm)
iii. STONE
AVAILABLE SIZES (1000X1000mm)

d) GLAZED VITRIFIED TILES

I. GLAZED VITRIFIED TILES

i. COLOR BODY
AVAILABLE SIZES (600X600,600X1200,300X1200,195X1200mm)
ii. NORMAL BODY
AVAILABLE SIZES (600X600,600X1200,195X1200mm)
II. POLISHED GLAZED VITRIFIED TILES
i. COLOR BODY AVAILABLE SIZES (600X1200)
ii. NORMAL BODY
AVAILABLE SIZES ( 600X1200mm)

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 e) OUTDOOR TILES (ROCK DECK)
I. 16MM
AVAILABLE SIZES
(600X600,600X1200,800X1200,398X398,398X800mm)
II. 10MM
AVAILABLE SIZES (600X600,398X398,398X800mm)

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 2. SINTERED COMPACT SURFACE (SCS).

i. SCS MARBLE
AVAILABLE SIZES (800X1600,1200X1200mm)
ii. SCS CONCRETE
AVAILABLE SIZES (800X1600,1200X1200mm)

iii. SCS METAL

AVAILABLE SIZES (800X1600,1200X1200mm)
iv. SCS WOOD
AVAILABLE SIZES (200X1200mm)

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 3. CERAMIC TILES.

i. CERAMIC WALL TILES

AVAILABLE SIZES (400X800,300X600,300X450)
ii. CERAMIC FLOOR TILES
AVAILABLE SIZES (300X300mm)

Simpolo sanitary
1. Bathroom Concept. 2. Wash Basin 3.WaterCloset
4. Cistern 5. Urinal 6. Kitchen S.S Sinks.

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 Technical specifications
Characteristics of Glazed Ceramic Tiles.

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Characteristics of Double Charge.

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Characteristics of GVT.

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Characteristics of Rock Deck Tiles.

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A COMPERATIVE ANALYSIS BETWEEN ROCK DECK ,MARBLE AND NATURAL
GRANITE.

PARAMETER MARBLE NATURAL GRANITE ROCK DECK (16mm)

ACID RESISTANCE VERY POOR GOOD VERY GOOD

COLOUR/DESIGN ABSOLUTE
UNPREDICTABLE UNPREDICTABLE
VARIATION SATISFACTION

WATER ABSORPTION VERY HIGH MODERATE <0.05

STAIN RESISTANCE VERY POOR AVERAGE VERY HIGH

SURFACE HARDNESS
4 6 7
(MOH’S SCALE)

DEEP SURFACE
MOSTLY >350 MM3 AVE. 200 MM3 AVE. 100 MM3
ABRASION

VERY HIGH DUE TO

HIGH RATE OF
DURABILITY MODERATE LOW WATER
ERROSION
ABSORPTION

HIDDEN CRACKS HIGH POSSILIBILITY HIGH POSSILIBILITY NEVER

PRE-SIZED ;
INSTALLATION SORTING & SIZING
DEFINED
ADVANTAGE REQUIRED AT SITE SORTING & SIZING
COLOUR/DESIGN
REQUIRED AT SITE

RANGE 3000-4000N RANGE 3000-5000N

CONSISTENT
BREAKING STRENGTH SOME TIMES VERY
>75000N
POOR LOT TO LOT
VARITATION

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 PROMOTIONS

Simpolo became associate sponsor of gujrat fortune giants

Sponsorship is the fastest growing form of marketing in the India, especially in the
trade show arena. With this in mind, you can find unlimited opportunities to
broaden your competitive advantage by increasing your credibility, image, and
prestige in sponsoring events attracting your target market.

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 Exhibition & Events - Vibrant Ceramic Expo 2016
First prize becomes the tradition of Simpolo, Not just in ACE tech-2016,
2015, 2014 but Simpolo won first prize at vibrant ceramics expo
Ahmadabad 2016 and maintained its legacy. Simpolo promises you to serve
best and innovative world class products in Vitrified tiles, outdoor tiles ,
SCS marble, wall tiles and sanitary ware. Thanks for all your support and
trust.

Fig: Vibrant Ceramics Awards

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 Segmentation, Targeting and Positioning

The Segmentation, Targeting and Positioning process is an important concept in the

study and application of marketing.

The STP process demonstrates the links between an overall market and how
a company chooses to compete in that market. It is sometimes referred to as a
process, with segmentation being conducted first then the selection of one or more
target markets and then finally the implementation of positioning. The goal of STP
process is to guide the organization to the development and implementation of an
appropriate marketing mix.

Segmenting:

All marketing is built on STP – Segmentation, Targeting and Positioning . “A

marketer can rarely satisfy everyone in a market. Not everyone likes the same cereal,
hotel room, restaurant, automobile, collage or movie. Therefore, marketers start by
dividing up the market into segments” ( Kotler & Keller, 2005, p.24).

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Targeting:

Targeting is the next step in the sequential process and involves a business making
choices about segment(s) on which resources are to be focused. Targeting is the actual
selection of the segment. "A set of buyers sharing common needs or characteristics
nonprofit organization being studied (Shelley and Polonsky , 2002) so the applicability
of these results across that the company decides to serve." Targeting allows companies
to focus more on the specific needs of the targeted segment with regard to price,
desire, prestige and habits.

Positioning: Positioning is the act of designing the company’s offering and image to
occupy a distinctive place in the mind of the target market (Kotler & Keller,2005,
p.310).Positioning is not something that you do with the product, positioning is what
you do tothe mind of the prospect. That is, you position the product in the mind of the
prospects..

STP for Simpolo

Segment
1. Public Tenders or Government Verticals .
2. Architects or Interior Designers .
3. Dealers& Sub-dealers .
4. Projects / Corporates .

Target Group
1. Dealer building
2. Architects & interior designer development.
3. Owners/builders having projects in Urban & rural areas.

Positioning
1. Innovation.
2. High Quality Tiles.
3. Customer service.

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 SWOT Analysis
SWOT analysis (alternatively SWOT matrix) is
an acronym for strengths, weaknesses, opportunities, and threats and is a
structured planning method that evaluates those four elements of an
organization, project or business venture. A SWOT analysis can be carried out for a
company, product, place, industry, or person. It involves specifying the objective of
the business venture or project and identifying the internal and external factors that
are favorable and unfavorable to achieve that objective.

STRENGTH WEAKNESS

 Good Product variation and

quality.
 Price of products are
 Innovative in respect of comperatively high.
products.
 Low Publicity
 Wide Range and Size.
 No international marketing
 Variation is case of design.
 Poor In Advertisement
 Easily available.
 Poor in reaching towards
 After sales service is good. customer

 Efficient human resource.

OPPORTUNITY THREATS

 Good internal market  Low brand awareness

 Explore more In dealer  Competition

expansion
 Lack of feedback from
 High demand by architrcts due consumer
to unmatched quality

 Reach building through hiring

management professionals.

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Competitors
1. kajaria tiles

2. Nitco Tiles

3. Somany Tiles

4. H&R Johnson

5. Asian Granito India tiles

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 Our valuable Clients.

Few names of our clients .

1. Larsen and Turbo .

2. Tata housing .
3. Vatika .
4. Shapoorji Pallonji .
5. Kabra &Associates .
6. Hdfc bank.
7. Emami reality .
8. Green group .
9. Emmar, etc.

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 Responsibilities of a Business Development Executive

A business development representative is a specialized role related to the sales

department of a company. While a sales representative works with existing clients to
keep them happy and serve their needs, business development reps seek out and
build new business for their enterprise

Business development executives work as the key point of contact building between
an organisation and its clients answering queries, offering advice and introducing
new products. Their work includes: organising sales visits. Demonstrating and
presenting products. establishing new business.

Typical work activities depend on the market and the setting. A basic distinction can
be made between two types of sales:

 Business to Business (B2B);

 Business to Customer or Consumer (B2C).

B2B sales involve selling products or services from one business to another. This is a
typical avenue for graduates. For example, a sales executive in a company that
manufactures fast moving consumer goods (FMCG), e.g. soft drinks, will sell to the
retailer and may be involved in making a strong argument so the products get shelf
space. Activities important for success include:

 Relationship building;

 Researching the market and related products;

 Presenting the product or service favorably and in a structured professional

way face-to-face.

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B2C sales involve direct selling to the consumer or end user. Examples include selling
credit cards via the telephone or selling new cars in a showroom.

Typical activities for sales executives generally include:

 listening to customer requirements and presenting appropriately to make a

sale;

 Maintaining and developing relationships with existing customers in person

and via telephone calls and emails;

 Cold calling to arrange meetings with potential customers to prospect for new
business;

 Responding to incoming email and phone enquiries;

 Acting as a contact between a company and its existing and potential markets;

 Negotiating the terms of an agreement and closing sales;

 Gathering market and customer information;

 Representing their company at trade exhibitions, events and demonstrations;

 Negotiating on price, costs, delivery and specifications with buyers and

managers.

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 DEVELOPING ARCHITECTS AND INTERIOR DESIGNERS
KEY WORK:
1. Prospecting and approaching architects and interior designers.

2. Build awareness among the different group of interior designers and

Architects.

3. Create interest among them about the existing products and about the new
upcoming products.

4. Provide information through sales presentation (direct visit) or through

Email.

5. Answering questions and gaining knowledge about their requirement.

6. Provide assistance about the right products that can meet their requirement.

7. Reinforce the brand through a positive approach.

8. Reaching unreached sectors for the company creating new relationships.

9. Following up for confirmation.

FOLLOWING ARE THE LIST OF ARCHITECTS & INTERIOR DESIGNERS CONTACTED :

Designer Company name Address Email-Id

Name
Abhishek Mohta Aman Creations 65-B,Hidaram banerjee lane ,kolkata- amancreations2004@gmail.com
7000712
Abhishek A.R INTERIORS FE-297, Salt Lake Sector -3 kolkata - abhishekrungta11@gmail.com
Rungta &DESIGNS 700106 info2.arinteriors@gmail.com

Aloke Sen ALOKE SEN 7B,Paramhansa Deb Road ,Kolkata - aloke.sen.designer@gmail.com

700027
Amar Kumar VISTA DESIGN 49 SHYAMA CHARAN ROAD ,NEW aks455@ yahoo.com
Sharma ALIPORE ,KOLKATA-700053
Amit Agarwal DESIGNERS ENCLAVE P-37 CIT ROAD ,SCHEME-IV M.NEAR amitdel4@gmail.com
BELIAGHATA POLICE STATION ,KOLKATA -
700010
AMIT MAITRA AK ENTERPRISES PVT 86B TOPSIA ROAD (SOUTH) KOLKATA - ake@akgroup.org
.LTD 700046

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Designer Company name Address Email-Id
Name
AMIT KUMAR ART DESIGN P423,BLOCK -G, NEW ALIPORE ,1ST amitinterior25@gmail.com
SHARMA FLOOR ,KOLKATA -700053 art.desigkol@gmail.com

Anup parai PARAI INTERIORS 33,RAMNARAYAN PALLY ,BEHALA, parai_info@yahoo.com

KOLKATA 61
ARCHIT THIRD I DESIGN 36D/1A ,TOPSIA ROAD (EAST),KOLKATA- thirdi.designs@gmail.com
SARAOGI 700100
ASHOKE ARTAN INTERIOR 191 C.R .AVENUE,3RD FLOOR ,KOLKATA- ashok@spjgroups.com
JAISWAL 700007
BRIJEN JOSHI SURBIM P84A,CIT ROAD ,SCHEME IV(M) KOLKATA brijen99@gmail.com
CONSULTANTS 700010
BARKHA EMBEE 13 ROYD STREET 1ST FLOOR SUITE 5C mail@embeedesign.in
aggarwal INTERIORDESIGN PVT KOLKATA 700016
LTD
CHANDRESH RELIVING INTERIORS 4,RAJU GURU DAS STREET ,KOLKATA relivinginteriors@gmail.com
AGARWAL 700006
CHINMOY ROOMSCAPES 44,PRAFULLA NAGAR ,DUMDUM PRIVATE chinmoymajumder92@yahoo.com
MAJUMDAR ROAD KOLKATA -700074
DEBRUP DAS INTERNAL AFFAIRS 13 CENTRAL ROAD ,JADAVPUR ,KOLKATA- response@internalaffairs.in
INTERIOR PVT .LTD 700032
DEEPA BAGARIA JJ STUDIO AVANI OXFORD ,BLOCK 3 FLAT 4B ,136 deepa@jjstudio.in
JESSORE ROAD ,KOLKATA 700055
Dipak dubal J.VALJI bros 47 BB GANGULY ST KOLKATA 700012 dipak.dubal@gmail.com
DEEPAK DEEPAK KHATTAR & 107/1F ,TOOLYGUNGE ROAD ,KOLKATA - deepakkhattar580@gmail.com
KHATTAR ASSOCIATES 700026
GOVIND BASU ART -E-MIDE I 28/7 HAZRA ROAD KOLKATA – 700026 govindbasu@yahoo.com
CONSTRUCTION PVT
LTD
HIMANSHU STUDIO UPSCALE 35/36, S.N. ROAD ,KOLKATA-700038 spaceplannersanddesigners@yahoo.com
RASTOGI
INDRAJIT SINHA DECOREX VINAYAK GARDEN,102 RAJA DINENDRA contact@decorlab.net
STREETGROUND FLOOR KOL-700006
INDRANIL IDEAS touch 22A GOBINDO GHOSAL LANE ,KOL indranil.banerjee06@gmail.com
BANERJEE 700025
JOYDEEP DESIGN TODAY SALTLAKE CITY,BLOCK BB, NO .189 ,2ND design_todaykol@yahoo.co.in
SANYAL FLOOR ,SECTOR -1 ,KOL- 700064
KALLOL BAROI AK ENTERPRISES PVT 86B TOPSIA ROAD (SOUTH) KOLKATA - ake@akgroup.org
.LTD 700046
kamal design koncept 2/A puriary banergee para rd . Rollygunge kamalshristi@rediffmail.com
choudhary Kolkata ssdesignknocept2014@gnail.com

MANISH HV DESIGNS 9, RAWDON STREET ,UDAYACHAL,1ST chhaochharia@gmail.com

CHHAOCHHARIA FIR, SUITE #4,KOLKATA 700017
MANJIT SINGH RANGOLI SERVICES 17,AKSHOY KUMAR CHATTERJEE LANE mathsson@yahoo.co.in
MATHAROO &CONSULTANTS ,SALKIA,HOWRAH-711106
MANOJ GREENWOOD 9/1 ANKUR DUTTA LANE,KOLKATA greenwood18@gmail.com
JAISWAL 700012
MUKESH EMBEE 13ROYD street,1st floor, suite 5c, kolkata mail@embeedesign.in
AGARWAL INTERIORDESIGN 700016
PRIVATE
LIMITED
MUKESH GOYAL VIVID CONCEPT & MATRIX TOWER ,ROOM NO 404 ,DN SALT mukeshmanali@yahoo.com
AMBIENCE PVT LTD LAKE CITY ,SECTOR V KOLKATA 700091
MUNNA LAL TOUCHWOOD N D TOWER,4TH FLOOR,4A,9/2G ROPSIA munna_touchwood10@yahoo.com
SHARMA INTERIORS ROAD (SOUTH), KOLKATA 700046
MANISHA SHAH CILPAM INTERIORS 69,KANSARI PARA ROAD, NIAYAN cilpam_interiors@gmail.com
APPARTMENT, FLAT #2
bhowanipore,kolkata-700025
mahesh purohit MARVEL p 203 lake terrace ext ,kol -700029 mahesh@marvelinteriors.in

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manish agarwal Nirmaan no 12 ,ground floor ,BD 205/206 kamal nirmaan.interior@gmail.com
park ,kol 700101
rahul saraiwala third I design 36D/1A ,TOPSIA ROAD (EAST),KOLKATA- thirdi.designs@gmail.com
700100
rakesh shah CILPAM INTERIORS 69,KANSARI PARA ROAD, NIAYAN cilpam_interiors@gmail.com
APPARTMENT, FLAT #2
bhowanipore,kolkata-700025
raj kumar saraf saraf interior 172,BB ganguly street kolkata 700012 sarafinterior@yahoo.com
raja roy ROOMSCAPES 44,PRAFULLA NAGAR ,DUMDUM PRIVATE rajaroyc@yahoo.com
chowdhury ROAD KOLKATA -700074
rajshree agarwal attique constructions 7a ,elgin road ,2nd floor kolkata 20 rajshree.agarwal@attique.co.in
pvt .ltd
rajesh kedia r.k interior 507/1/B ,jessore road ,rodkol , near r.k_interior@yahoo.com
aditya hospital ,kolkata 700074
rajesh sharma rajesh sharma interior 9/1 hurduttt rai chamaria road howrah accounts@rajeshsharmaco.com
designers llp 711101
raju sharma design era pvt ltd 86 e topsia road kolkata 46
rashmi bajaj green apple de 1,crooked lane ,3rd floor ,suite no 322 rashmivbajaj@gmail.com
kolkata 69
ravi mehta creative interiors aar 18 elige road 2nd floor ,kol -20 c_ravimehta@yahoo.co.in
interiors
ravi dugar kreative heights merlin pearl ,23 ramesh mitra road kol 25
reetesh jain creative interiors aar Kolkata eretesh78@rediffmail.com
interiors
ravi kumar r k associate 8/29 ,fern road ground floor ,kolkata rkassociates.designers@gmail.com
700019
ritesh singh singh décor 8,indian mirror street kol 13 singhdecor.com@gmail.com
rachna bagaria attique constructions 7a ,elgin road ,2nd floor kolkata 20 rachna.bagaria@attique.co.in
pvt .ltd
rajendra kumar hira design and décor surana bandhu p-11 ,new howrah bridge 1397hira@gmail.com
agarwal approach road 9 th floor ,kolkata 700001
rakesh agarwal Nirman no 12 ,ground floor ,BD 205/206 kamal nirmaan.interior@gmail.com
park ,kol 700101
sandeeo sett ambika space design 1/31 goraksh basi road ,kol 28 asdpl8@gmail.com
pvt ltd
raja sharma trishita gc 23 sector 3 salt lake city raja.sharma@trishita.com

sandip nath ALOKE SEN 7B,Paramhansa Deb Road ,Kolkata - nathsandip@gmail.com

700027

sanjay agarwal srishti interiors 198 dakshindari road ,brijdham housing

complex,laketown kol 48
saurabh rastogi rastogi interior 23b/2 panchanantala road ,kol 29 rastogiinterior@gmail.com
shabnam alam design studio 22 e,gorachand road ,near chittaranjan contactdesignstudio@gmail.com
hospital ,1st floor ,park circus kol -14
shradha bagri shradha bagri 52 b-south end park , 3rd floor kol -29 shradhabagri@yahoo.co.uk
shreeballav la décor shree arcade bldg,2 jogender kaviraj row shree_ballav@yahoo.com
bihani ,3rd floor ,rn 322 ,kol 07
sk md sabir Space 51 n ,shamsul huda road kol 17 spaceinteriors@ymail.com
sudhanshu space consultans pvt 108-j/1b ,block f , new alipore , kol 53 space.cpl@gmail.com
saxena ltd
sujan kumar 35 interior 151,prantik pally , bosepukur , kasba, kol sujan1980@gmail.com
mandal 42
sumit gupta vista design 49 SHYAMA CHARAN ROAD ,NEW sumit.vista@yahoo.com
ALIPORE ,KOLKATA-700053
sunil kumar westen décor 20b british india street ,5th floor ,room westerndecor@gmail.com
choudhary 09 ,kol -06
surjit singh dua ish interiors 30, elgin road ,kol -20 surjit_ishworld@yahoo.co.in

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sushil kumar times décor 14b camac street , kol -17 timesdecor@hotmail.com
sultania
tanvi dubal j valji bros 47,bb ganguly st kol 700012 j.valji@yahoo.co.in
vicky jumrani design futurz 20/3/A block j new alipore kol 53 designfuturz@gmail.com
yusuf t fakhri Designs 80c,elliot road, ground floor ,kol 16 ytf_designs@yahoo.com
Anupava Jacobs infinity it lagoon sector 5 salt lake anupava.chanda@jacobs.com
chanda
Debjit Salient ecostation sector 5 salt lake city projects@salientdesignstudio.com
bhowmik
Anurupa practise design Technopolis manash.sr@practisedesign.co.in
umesh Mmcs fd -413 ,sector 3 salt lake city umes_mmcs_2006@yahoo.co.in
mishra
anirban mn dastur &co faraday house p17 mission row anirban.c@dastur.com
chakraborty extension kol 700013
jyoti ranjan jyoti roy associates bd 2 sector 2 salt lake city jyotiroyassociates@rediffmail.co
roy m
anirban sba spectra da 170 salt lake city spectra.anirban@gmail.com
chakraborty consultant
manab basu pace consultant bc 63 sec 1 salt lake kol 64 pace_pcpl@yahoo.co.in
mallick
somnath modern design bd 37 salt lake sec 1 mdg_mail05@yahoo.com
sanyal group

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 RESEARCH

OBJECTIVES OF RESEARCH

The purpose of research is to discover answers to questions through the

application of research procedures.

1. To gain familiarity with a phenomenon or to achieve new insights about the

presence of Simpolo Vitrified Pvt. ltd as a brand.

2. To portray accurately the consumer perception and experience about

the
5 main factors

a) Innovation
b) Design
c) Awareness
d) Quality of product
e) Service

3. To find about the competitors of Simpolo vitrified Pvt. Ltd in the ceramics
industry and their market presence.

MANAGEMENT DECISION PROBLEM

Which are the factors that the company needs to identify and exploit to induce and
increase the retention and customers preference of buying products from Simpolo
Vitrified Pvt. Ltd?

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 RESEARCH METHODOLOGY

Sampling Design: It is conducted within a specific duration on a sample size of

41 people selected by convenience sampling. The respondents received the
questionnaire and registered their responses over the internet and done in
person.

Research Design: The research conducted is a conclusive research.

 Understand the problem and formulate the objective of the study.


 Design the method of data collection. Here the data is collected over the
internet and in person through a structured questionnaire (Refer to
Annexure)

 Select the sample. Here convenience sampling is done to collect data.

 Systematic collection of data. Here sample is collected over the internet for a
specific period.

 Analyze the collected data.

 Reporting the findings

 Develop recommendations based on the findings.

Data collection:
The primary data was collected using a structured questionnaire.

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 Conclusion
Primary Analysis:

Do you prefer using tiles over marble (n = 35)

IF the answer for the above question is “yes”

Why “do or would” you prefer Tiles over Marble? (n = 41)

How frequent do you use tiles ? (n = 36)

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How much dose a brand name influence your buying ? (1-low &amp; 5-high) (n = 43)

Which one would you prefer more Brand name or Quality or Innovation? (n = 42)

Which company do you prefer the most? (n = 43)

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Have you ever used simpolo tiles or sanitary? (n = 43)

How much will you rate Simpolo in a scale of bases on perception or usage 1 to 5 (n = 40)

How much will you rate Simpolo for innovation (n = 41)

How much will you rate Simpolo for design (n = 41)

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How much will you rate Simpolo for brand awareness?? (n = 41)

How much will you rate Simpolo for Quality (n = 41)

How much will you rate Simpolo for services? (n = 41)

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Finding:
After completing one month internship period in SIMPOLO VITRIFIED
PVT LTD reaching to different Architects & interior Designers & by
carefully analyzing the market response , with the available data &
the after the analysis of the surveys data’s we have reached to a
conclusion that:

a) SIMPOLO as a brand is known for its consistency in terms of the

quality of product and the innovation that it brings to the ceramic
market, with a strong hold in the research and development
section and huge investments with the motive of producing only
the best in the market has hugely contributed towards its success.

b) Simpolo with its wide base of product range and design has been a
favorite when it comes to Architects and interior designers who
seek quality, variation in designs and plenty of options in sizes in
tiles.

c) Simpolo is successful in developing a mindset of assurance among

the customers with its service of premium product quality.

d) Simpolo after successfully forming its collaboration with “Emil

Ceramica” is now able to provide customers products with Italian
touch the sintered compact surface (SCS) produced from the state-
of-the-art plant setup in Morbi, Gujarat.

e) Architects & Interior designers those who are using Simpolo

products are well aware of the quality and innovation according to
them Simpolo has its usp in design and class.

f) Simpolo also kept a big step towards reaching the youth and sports
lovers by becoming associat e sponsors of the Gujarat fortune
giants this will have impacts like :

 Enhancing Image/Shaping Consumer Attitudes.

 Driving Sales.
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  Creating positive publicity/heightening visibility.

 Differentiating from competitors.

 Helping with good "Corporate Citizen" role.

 Enhancing business, consumer and VIP relations.

Suggestion:
After a careful analysis I will like to offer the following suggestions:

a) A few basic areas where SIMPOLO needs to give more attention is

its reach to the normal people being a promising company in the
tiles sector and also being a high achiever in the sanitary section it
needs to start increasing its promotional activities .

b) Simpolo standing on a strong base of innovation and quality has

the ability to reach the most audacious goals possible with its in
investment for branding and advertisement.

c) Simpolo needs to invest on areas having more persuasive impacts

which has the ability to stimulate customers.

d) Investment for distribution of product catalogs and paid glow sign

boards in front of retailers and dealers should be increased.

e) Careful analysis and constant up gradation of the product should

be carried out in order to stay ahead o f its competitors.

f) The needs and preferences of the target audience is constantly

changing’s so constant analysis in terms of customer profiling and
market survey should be carried out.

g) Last but not the least Simpolo having a strong and competitive
base of professionals should increase the number of employees to
cover and reach the undiscovered markets with great potential of
the company.

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 BIBILIOGRAPHY

Books Referred:
 Philip Kotler, Jha, and Koshy: “Marketing management”.

 Roger. A. Kerin, Steven. W. Hartley, Eric. N. Berkowit, WilliamRedlius:

“Marketing Management”.

Websites Referred:
 http://www.simpolo.net/

 https://www.google.co.in

 https://www.wikipedia.org/

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 Simpolo (Designer & customer survey).

ANNEXURE

Survey short title: Simpolo(Designer &

customer survey

Question number: 15

Active from: 13.01.2018 Active until: 13.04.2018

Author: DHRUBAJYOTI KARMAKAR. Edited: DHRUBAJYOTI KARMAKAR.

Date: 08.07.2017 Date: 03.8.2017

PROPOSED QUESTIONNAIRE :
Q1 - Name

Q2 - Designation

Architect.
Interior Designer.
Engineer.
Customer

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Q3 - Do you prefer using tiles over marble

Yes
No
Maybe

Q4 - IF the answer for the above question is “yes”

Why “do or would” you prefer Tiles over Marble?

Price is pocket friendly

Higher number of designs
Renewable or Environment friendly
long lasting
Lower setting up cost

Q5 - How frequent do you use tiles?

Very rarely
Rarely
Frequently
Very frequently

Q6 - How much dose a brand name influence you’re buying? (1-low & 5-high)

1
2
3
4
5

Q7 - Which one would you prefer more Brand name or Quality or innovation?

High brand name

High Quality
High Innovation

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Q8 - Which company do you prefer the most?

Simpolo
Kajaria
Somany
Nitco
H.r johnson
Orient
Asian granito india
Others

Q9 - Have you ever used simpolo tiles or sanitary?

Yes
No
Maybe

Q10 - How much will you rate simpolo in a scale of 1 to 5

1- poor
2- average
3- good
4- very good
5 - excellent

Q11 - How much will you rate simpolo for innovation?

1-poor
2-average
3-good
4-very good
5- excellent

Q12 - How much will you rate simpolo for design

1-poor
2-average
3-good
4-very good
5- excellent

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Q13 - How much will you rate simpolo for brand awaareness??

1- Poor
2- average
3-good
4-very good
5- excellent

Q14 - How much will you rate simpolo for Quality

1- poor
2-average
3- good
4- very good
5- excellent

Q15 - How much will you rate Simpolo for services?

1-poor
2- average
3- good
4 - very good
5 - excellent

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