Marketing Aspect

This chapter will help to know the marketing aspect of the business. The marketing
aspect will cover the following: general business condition, tabulation of the results, target
market, demand, production, promotion, marketing strategy, pricing strategy, promotion and
packaging.

For the business to prosper, it should be given time and effort. The proponent of this
business must have the desired creativity. So as to be able to provide quality serve to its
customers. The fulfillment of the needs and wants of the customers or target market must be
the key objective of the recommended business.

Description and outlook of the industry

Our group would want to introduce “Veggie Bread”in the market because our group
envisioned putting up stores highlighting Malunggay in every product for we can create pies,
cakes and other delicacies especially various types of bread with the Malunggay making its
industry much broader and in turn will array as one of the most excellent food products.

Target Market

Veggie bread wants to distress the purchasing influence of most of the Filipinos as it
is offering affordable prices and addressing health and wellness trends in our product
offerings. At all ages is the target market of Veggie Bread, professionals or not, male or
female. One of the target market is the parents because they can influence the children to
consume and choose veggie bread as a tasty snack and most especially the people within a
healthy lifestyle
Demand Study

Respondent’s Answers

250 No of
Answer
Respondents
200 Yes 194
No 65

150

100

50

0
Yes No

The results show that over 194 of the respondents said that they et vegetables while 56 said
that they don’t. This result implies that there is a big factor that our product will be viable to
the target consumers who crave for vegetables.

2.) How often do you eat vegetables? Respondent’s Answers

120 No. of
Answer
Respondent’s
100
Everyday 96

80 Occasionally 65
Often 51
60 Very Often 38

40

20

0
Everyday Occassionally Often Very Often
The results show that 96 said that they eat vegetables everyday and 65 said occasionally and
51 said that they often eat and only 38 said that they eat vegetables very often.

3.) Do you like to eat bread?

Respondent’s Answer

250 No of
Answer
Respondents

200 Yes 219

No 31
150

100

50

0
Yes No

The results show that there are 219 of the respondents said that they like to eat bread while
only 31 said that they don’t like to eat bread.
4.) What variety of veggie bread is your favorite?

Respondent’s Answer

Peanut Butter 67
Bread Kind German Bread 69
Croissant 58
Ensaymada 56

Peanut Bread
German Bread
Croissant
Ensaymada

The results show that there are 67 of the respondents who like peanut bread, 69 like German
bread, 58 like croissant and 56 like ensaymada.

5.) How much are you willing to pay?

Respondent’s Answer

No of
Sales Answer
Respondents
15 – 20 php 211
21 – 25 php 39
15 - 20 php
21 - 25 php
The results show that 211 of the respondents said that they are willing to pay 15 – 20 php for
Veggie Bread while only 39 said that they are willing to pay for a higher price of 21 – 25
php. These results gave is an idea on what will be the pricing of our Veggie Bread products

SWOT Analysis

Strengths Weaknesses
Healthy Many Competitors
Affordable
Natural Main Ingredient
Opportunities Threats
Shift in Consumer Preference New in the Market
Dissatisfaction of Consumers From
Inconsistency of Consumer Taste
Other Competitors
High Purchasing Power Presence of Competitors’ Products
Demand Analysis

Survey show that more people eat vegetables that those who don’t. It shows that they
eat vegetables almost every day. It also shows that not only do they like vegetables but they
also like bread that much. When it comes to bread, they prefer German bread the most. As of
the price, they are willing to pay 15 to 20 pesos.

Supply Anaysis

For the supply, we looked into the prices of each ingredients that will be used.
Examples are flour, dried yeast, sugar salt, butter, oil, eggs, milk and powdered malunggay.
Flour is 70 php per kilo, dried yeast is 100 php per kilo, sugar is 50 php per kilo, salt is 13
php per kilo, butter is 45 php per kilo, oil is 70 php, eggs are 84 php each dozon and fresh
milk is 140 php.