GLOBAL COUNTRY STUDY REPORT

ON
AUTOMOBILE INDUSTRIES OF ECHJAY INDUSTRY PVT.LTD.

SHREE H.N. SHUKLA COLLEGE OF MANAGEMENT STUDIES, RAJKOT

Under the Guidance of:

Asst. Prof. Jay Goswami
In partial fulfillment of the requirement of the award for the degree of
Master of Business Administration (MBA)
Offered by:
Gujarat Technological University, Ahmadabad

Prepared by:
MBA (Semester-IV)
GPRN2017BELG75901107
Enrollment number SRN No. Name
167590592087 SRN201775905969 VAISHNAV DIVYESH
167590592088 SRN201775905970 VAISHNAV NIRALI
167590592089 SRN201775905971 VALA VAISHALI
167590592090 SRN201775905972 VASOYA DHAVAL
167590592091 SRN201775906017 VIRAMGAMA KINJAL
167590592092 SRN201775906020 VISHVKARMA JITENDRA
ACADEMIC YEAR
2016-2018

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 STUDENT’S DECLARATION

We, following students, hereby declare that the project report “AUTOMOBILE INDUSTRIES OF
ECHJAY INDUSTRIES PVT.LTD.” is a result of our own work and our indebtedness to other work
publications, references, if any, have been duly acknowledged. If we are found guilty of copying
any other report or published information and showing as our original work, or extending
plagiarism limit, I understand that we shall be liable and punishable by GTU, which may include
fail in examination, ‘repeat study and resubmission of the report’ or any other punishment that
GTU may decide.

Enrollment number Name SIGNATURE

167590592087 VAISHNAV DIVYESH
167590592088 VAISHNAV NIRALI
167590592089 VALA VAISHALI
167590592090 VASOYA DHAVAL
167590592091 VIRAMGAMA KINJAL
167590592092 VISHVKARMA JITENDRA

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 ACKNOWLEDGEMENT

It is a great experience for me to prepare a project report. I feel happiness that I present this
report before you. I thanked all those persons who are involved in the making of project.

Firstly, I would like to thank my college – H.N. SHUKLA COLLEGE OF MANAGEMENT STUDIES,
RAJKOT. In addition, my teacher ASST. PROF. JAY GOSWAMI. Who have given us complete
information regarding the project report? I prepared this project under their guidance.

I am very happy that I have chosen MBA course because, by choosing this course one become
aware of practical studies.

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 PREFACE
The practical study is more important than theatrical study. Practical studies are the part of
M.B.A. course; M.B.A. is a special professional course regarding business. Practical study
implied by Gujarat technological University in M.B.A. under this subject, the student requires
visiting one large-scale Company.

The visit is very helpful to the students because students get the practical knowledge about the
working of Company and seeing the atmosphere of business units. With the help of industrial
visit, student develop his awareness about industrial field.

As a M.B.A. student, I had an opportunity to visit, a Company. That Company was ECHJAY
INDUSTRIES PVT.LTD. It was a great experience for me. I have tried my level best to get as
possible as information about Company. I thanked all members who helped me to get
information.

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 TABLE OF CONTENT

SR. NO PARTICULAR PAGE NO

Company overview: -

History & development 7

Major players 8
9
Key management
10
Company profile
12
Mission
13
Vision
14
Organization chart
15
Product
16
Achievement
Production department 17

Marketing department 20

Finance department 23

Human resource department 25

Conclusion 28

Suggestion 29

Bibliography 30

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 HISORY &DEVELOPMENT

This Company is start 18TH, December.1970 by HARILAL (H) Jaychand (J) Doshi of Amreli district.
ECHJAY COMPANY was started with the work force of 100 workers at Rajkot (Gujarat) mainly
for manufacturing steel spare –parts, when steel product was not produce in Gujarat.

When it was established, government also gave favorable response to this firm by granting loan
and subsidies. Echjay steel is one of the steel Company who are advance automatic technology
equipment. Echjay having many important machine they have carrying cost about 50 to 60
crores and imported from foreign country like Germany, Japan etc.

Echjay steel produced wide range of steel product ranging from simple forging to highly critical
super forged product for the purpose of expansion and Echjay undertakes training and
development plan for workers.

Now Echjay steel has valuable customers like in India are BHEL Reliance GNFC, IPCL, ONGC,
GAIL, Mahindra & Mahindra, Telco, and IOCL, RAILWAY BOARD, VSSC and in the foreign Clibo
Company (USA) etc.

Now a day Echjay has upgrade produced steel even also they can be manufacturing all the types
of forging product they having lost of customer for the forging product.

Echjay are cover 70 % of forging product to market share. They can provide quality products
and

Also, value deliver to customers.

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 MAJOR PLAYERS:-

 Mahindra & Mahindra

 Ashoke layland
 TATA Motor
 TAFE

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 KEY MANAGEMENT

Vinod Doshi (Chairman managing director)

Deven Doshi (Director)

Paras Doshi (Director

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 COMPANY PROFILE

Name of Company Echjay Company PVT.LTD

Address Echjay steel division Lalpari Lake,

Dudhsagar Road Rajkot (Gujarat) -360003.
Registered office 83, Bajaj Bhavan, 8th floor, Nariman point,
Mumbai (India) – 400021.
Promoter MR. HARILAL JAYCHAND DOSHI.

Establishment year 18th December 1970.

Contact +91-281-2387482 / 83 / 84 / 85 / 86

+91-281-2387847
Fax
Website www.echjayindutries.com

Email id Echjay@echjayindutries.com

No of Employees 1354 Employees

324815 square feet
Total area (7.45672635 Acre)

Nature of Company Large scale Company

Today investment 100 crores or more.

More customer satisfaction and maximized
Objective & Profit

Weekly off Saturday and additional National holiday.

And festival day.

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 8:00 am to 4:00 pm
Shift time 4:00 pm to 12:00 pm
12:00 pm to 8:00 am
9:00 am to 6:00 pm (General shift)
Accounting Year 1st April to 31st March

Accounting System Double entry system

Bankers Bank of India

Axis Bank
HDFC Bank

Managing directors Mr. Vinod Doshi

Executive directors Mr. Deven Doshi

G.M (Production) E.P Castelino

G.M (Marketing) N.D. George

G.M (Finance) Mr. Bharat Gandhi

G.M (H.R.M) Mr. J.R.Kikani, V.H. Doshi

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 MISSION

Mission is to every Company has to something they have want to achieve to set the goal for a
long-term period to every Company.

Echjay Company have some mission, which they want to achieve for the long-term period.
Echjay world-class supplier of forged and machine components to auto general engineering
sector adding value to customer by using state of the art technology with relentless focus on
quality standard.

 Redefining global competitiveness through continual technology up gradation & improve

operational efficiency.

 Total customer satisfaction through quality. Delivery and cost.

 Exceeding quality norms for product and processes.

 Achieve continual growth by committed teamwork and meeting business goal.

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 VISION (2020)

Echjay Company committed to customer delight by excelling quality delivery and value for
money. Achieving continual business growth by doubling turnover “1020 by 2020 through”.

 Fostering innovation

 Strengthening employees engagement

 Building capacity

 New product and process development

CORE VALUE:-

 Customer first.

 Ethical and transparent business practices.

 Quality as way of life.

 Addressing energy conversation & concern in environment

 In addition, social welfare.

 Encourage empowered team working.

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 ORGANIZATIONAL CHART

Managing Director

General Manager

Marketing Production Finance Human

Department Department Department Resource

Ma Supervisor Admin
Department

Workers

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 PRODUCT’S

Echjay Company has so many varieties of product. They have near about 2800 product
currently manufacturing. They have core foreign product & Gear.

At ECHJAY, committed to providing superior forging Products tailored to meet each client’s
needs, values, and preferences, while also tenaciously protecting the best interests of each
client.

CROW WHEEL

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 ACHIEVEMENT OF ECHJAY INDUSTRES

TATA MOTORS PERFORMANCE QUALITY AWARDS

ACHIEVEMENT AWARD) AWARD.

NASA POLAR SETELLITE LUNCH VEHICLE MAHINDRA & MAHINDRA

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 PRODUCTION DEPARTMENT

Production plays a vital role in organization. Any organization, which is doing its business in
manufacturing of any product, requires production department. Production is the basic activity
at all industrial units. The 70% cost of product is the production cost.

So, what is production? Is the main question. The production is the process of converting input
as raw material into output as finished product. The input is raw material as steel, then after
process is done, one or more processes if required and finally finished product comes.

For ECHJAY production doesn‘t mean to provide goods to its customers but it more emphasis
on the quality of its finished products.

As a raw material, ECHJAY uses billet and blooms. Billet is the part of steel for which thickness is
below 175 mm and bloom is the part of steel for which thickness is above 175 mm to 1000 mm.
In other words, it can be said that billet is thin and bloom is fat.

The Company is producing original steel equipment by forging. So now, the question arises,
what is forging? Forging is the new method for making the steel equipment by making the raw
material soft. In traditional method, the steel was melted at 1600‟ degree because steel
converts into liquid at 1600‟ degree Celsius then after the liquid transformed into whatever
shape required. However, in forging the steel was heated max-to-max 1300‟ or 1400‟ degree
calicoes so that it becomes soft but not transformed into liquid. Then after by hammering and
pressing the soft steel, finished product is made.

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PRODUCTION PROCESS

Raw Material
Input

Cutting

Forging

Heat Treatment

Machining
Process

Finishing Gear

Final Inspection

Dispatch
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 PLANT LOCATION

Site selection is an important activity, which decides the fate of the business. A good location
may reduce the cost of production and distribution to a considerable extent. Location of the
unit is the most important factor to be considered for successful working of any organization. It
is also very important for the development of the unit.

There are many factors, which affect the location of the unit.

 SUPPLY OF RAW MATERIAL :-

ECHJAY is getting its raw material from SAIL. It‘s go down in Gujarat is in Ahmadabad which is
220 km North-East from Rajkot. Therefore, the supply of raw material is very good for ECHJAY.

 AVAILABILITY OF POWER :-

ECHJAY has the power supply through Paschim Gujarat Vij Company LTD (PGVCL). In addition,
the Company has its own power plant.

 SUPPLY OF LABOUR

ECHJAY has good supply of labors. There are at about 1600 workers in the organization and the
supply of labor is available near by the unit.

 NEARNESS TO MARKET

For ECHJAY nearness to market is not important because it supplies its products to its
customers who are outside of Gujarat and to the customers who are outside India. So capturing
the market is not a big deal for ECHJAY. It covers its market all over the India as well as outside
the India.

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 MARKETING DEPARTMENT
Marketing is a comprehensive term and it includes all resources and a set of activities necessary
to direct to consumer in the process of distribution. Businessperson regards marketing as a
management function to plan, promote and deliver products to the clients of customers.
Human Efforts, finance and management constitute the resources in marketing.

We have twin activities, which are most significant in marketing.

Matching the product with demand i.e. customer needs and desire or target market.

The transfer of ownership and possession at every stage in the flow of goods from the primary
procedures to the ultimate consumer.

According to ECHJAY the marketing strategy depend upon utility of material evolution of utility
is necessary to proper advancement. They think that marketing is based upon the utility of the
products produced by them. They have to export their items should be maintained ECHJAY has
trade market for products. So according to them proper price quality delivery and reasonable
rates are the most important factors of marketing the products.

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MARKETING ACTIVITIES OF ECHJAY

Echjay is not doing any kind of marketing for their product because of the goodwill and image
of the Company. The Company has marketing department situated in the Mumbai. It has
marketing executive and different head of the different states.

The Company is selling its product in international market also but they don‘t require any kind
of marketing for the products in different countries. The name, good image and quality of the
products withdraw the attention of the customers.

Every Company is selling its product but Echjay is selling its capacity. It has large market for its
product. It produces commodity as per the order. According to it the

CUSTOMERS OF ECHJAY

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COMPITITION AT RAJKOT

In Rajkot, no. of units is working in making of diesel engine, steel ring and forging parts. Almost
82 units one producing these things in market of Rajkot but separately different from other
unit.

In the market, Echjay covered 95% in the local market, 70% in regional market and 16% in
national level of market and 9% in export in foreign continent.

DISTRIBUTION CHANNEL

Every producer seeks to link together the set of marketing intermediaries that best fulfill the
firm objectives. This set of marketing is called the market channels as trade channel or channel
distribution‖.

-PHILIP KOTLER

TYPES OF DISTRIBUTION CHANNEL

ECHJAY follows Manufacturer to Customer, because it is a Company of industrial goods.

NATIONAL AND INTERNATIONAL MARKET

NATIONAL MARKET:-

National market refers to the market within the boundaries. ECHJAY is producing such type of
product that it should be very much useful for many companies. ECHJAY has its national market
very wide and equal to international market. ECHJAY supplies goods in Mumbai, Kolkata, Delhi,
Chennai, and Hyderabad etc.

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INTERNATIONAL MARKET:-

International market deals with the buyer and the seller from the different countries. The
business transactions take place at world level. International market refers to the market above
the boundaries of India. ECHJAY has been exporting flanges and other forgings even in well-
developed countries.

FINANCE DEPARTMENT

 Financial management is concerned mainly with such matters as how a business unit its
raises its finance and how it makes use of it efficiently.
 The finance department has to cover a long range of functions such as maintaining
adequate funds on hand to meet expenses of both revenue And capital nature. Smooth
availability for the expansion of the business as when needed, determine the success of the
financial management.
 In ECHJAY Company, finance manager is Mr. Bharat bhai Doshi who manages the finance
department efficiently.

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 FINANCIAL PLANNING

In ECHJAY‟s, finance manager is responsible for financial planning. The general manager is a
person who takes the decision about new investment and looks in to the problem etc… they
use both types of financial planning.

 Long term planning

 Short term planning

The prime function of financial manager is to plan firm‘s financial resources in a manner that
the firm can received long term benefits from it. Financial planning is concerned with economic
procurement and profitable use of fund. A proper financial planning in present avoids
difficulties in future.

They plans for 5 years in advance. The 5 years budget proposal are then dividend on the per
year, per month. The working capital is decided on the yearly budget planning so, it is consider
as short term planning. Thus, in ECHJAY there are both planning like short term and long term
financial planning? And it indicates the very powerful and strong financial planning.

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 HUMAN RESOURCE DEPARTMENT

Human Resource Department is the heart of the organization. All other departments are
connected with the Human Resource Department. HRD is the not only concerned with the
people working in organization but also making its efforts to put an organization at the highest
level The management of man is a very important and challenging job. Important because it is a
job, not maintain „men‟ but of administering a social system. No two persons are similar in
mental abilities, traditions, sentiments, and behavior, they differ widely also as groups, and
subject to many and varied influences. People are responsive; they feel, thin, and act; this why
they need a tactful handling by management personnel.

OBJECTIVES OF HR

 Hire the right person.

 Conduct a wide and extensive search of the potential position candidates.
 Recruit staff members who are compatible with the college or university environment
and culture.
 Hire individuals by using a model that focuses on student learning and education of the
whole person.
 Place individuals in positions with responsibilities that will enhance their personal
development.
 In ECHJAY requirement is done as per requirements. For this purpose the respective
head of the departments uniforms the upper level that a vacancy is created. The
management thereafter uniforms the general public by advertisement that such a
vacancy is created and interested candidates may apply. ECHJAY, selection process in
bottom level is very simple but for upper level it is descriptive. They are following the
steps given below.

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 INDUCTION, TRAINING & DEVELOPMENT

INDUCTION: -

ECHJAY steel also follow the process of induction. Head of department do this work. A Selected
person is then goes through the process of induction. Induction means the introduction of
employees to the organization and the job by giving him all possible information about the
organization. New employees feel nervous in the organization, so to make them feel home,
induction has to be is done. It should be planned and in advance. Induction is for shorter period
like for half an hour and Orientation is for longer period like for two to three days. ECHJAY is
following the below process for Induction.

 The time keeping is being informed, so time record is maintained.

 The computer department is informed so that it can maintain personnel record by handling
information.
 The account department for wages and salaries administration is informed.
 The name of candidate is registered in the attendance register.
 All the schemes start from the day of joining.

TRAINING

Training is systematic & short-term process utilizing organizational procedure by which non-
managerial personnel mean about technical knowledge & skills for definite purpose.
Training is a systematic program of organization aims at increasing the attitudes, skills and
abilities of workers to perform specific job. By training the employees will acquire new
manipulating skills, technical knowledge etc.

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WAGE AND SALARY ADMINISTRATION:-

Wages and salary are given to the employees as reward for their contribution to the production
process. Wages and salary administration refers to the establishment and implementation of
sound policies and practices of employee compensation. Various wage acts and labors acts
used in order determine the wage of the employees. In ECHJAY, salary is divided into two
categories:

 Consolidated salary

 Grade salary

PROMOTION & TRANSFER POLICY: -

ECHJAY does not follow any particular policy for promotion. Here, they emphasis on perforce of
the person. They are very strict in the matter of discipline. At the time of promotion, they see
performance of personnel in terms of attendance. Regularity, skill, discipline etc. ECHJAY has
only branch in Rajkot. So for transfer the worker is sent to the department to another
department. PROVIDENT FUND Provident fund is asking of saving. Any Company having more
than 50

Employees can join this scheme. This is a statutory scheme meant for welfare of the employees.
In India it was started in 1962 and applied in all the Company. It is necessary for every Company
to provide PF scheme to it permanent employees. In order to get the benefits of those scheme
employee should have completed continuous at least 90 days’ services. Here, in ECHJAY, under
this scheme an employee has to contribute 3.67% is for provident fund while 8.33% is for
pension scheme. An employee gets 12% interest on the contribution of his provident fund.

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 CONCLUSION

 ECHJAY INDUSTRY PVT.LTD. has also taken the opportunities of free economy and it has
imported the hammer machine form Russia.
 ECHJAY INDUSTRY PVT.LTD. was not started on very high basis but due to the efforts of
the executives and directors it has earned a good reputation in the industrial level.
 It earns valuable foreign exchange for India through its exports and has maintained
good relation with outsiders and employees.

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 SUGGESTIONS

 The production capacity should be utilized 100%.

 They should try to get more export orders so that their profits increases and it is good at
national level.
 The company should increase its channel of distribution.
 They should advertise more, so that sales of the company can increases than present.

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 BIBLIOGRAPHY & REFERENCE

 www.echjayindustry.com

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