Changi Airport 2018 - Ratecard 2018 (T1-T3)

CHANGI AIRPORT
Media Offer 2018

MEDIA OFFER 2018
DIGITAL
PLATFORMS
2
MEDIA OFFER 2018

T1 T2 T3
Digital Tower Digital Mural Check-In Gallery Digital Billboard
Digital Network I Business Lounge Digital Billboard II Digital 360°
Digital Network II Business Lounge Digital Billboard III
Digital & Static Bagage Carrousel Network II Digital Network III
Digital & Static Baggage Carousel Network III
Mixed Terminals
Business Lounge Digital Network (T2 & T3)
All Terminals Digital Duty Free Network
All Terminals Digital Business Transit Network
All Terminals Digital Welcome Network
All Terminals Digital Network Domination
DIGITAL PLATFORM INDEX

3
ANY INFORMATION CONTAINED IN THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY AND IS SUBJECT TO MODIFICATION. PLEASE CONTACT US FOR FURTHER INFORMATION
MEDIA OFFER 2018
DIGITAL TOWER Weekly Reach
380,000 passengers
A SPECTACULAR LANDMARK DOMINATING THE IMMIGRATION HALL TO ENGAGE ALL ARRIVING,

DEPARTING & TRANSITING PASSENGERS
LOCATION BOOKING CONDITIONS SPECIFICATION
Area: T1 Arrival Immigration Exclusive Non-Exclusive Type: Digital
Media Rate: $60,000 / week Media Rate: $28,000 / week Format: 7 meters High Tower
Share 1/3 for Non-Exclusive
of Voice: 3-faced Digital Pillar (Portrait)
No. of Advertisers: up to 3
Spot Duration: 20 seconds made of 9 screens of 80”
No of units: 2 (sold as a package)
Cladding Sticker Wrap
Production cost: from $5,000 onward Size: 3.2m (H) x 1.8m (W) x 3
Map: Next page
Minimum booking: 4 weeks faces
4
MEDIA OFFER 2018
T1 Arrival
Digital Tower
5
MEDIA OFFER 2018
DIGITAL MURAL Weekly Reach
495,000 passengers
PREMIUM UNIQUE LANDMARK REACHING BOTH DEPARTING & ARRIVING PASSENGERS,

COMBINING LARGE FORMAT PANORAMIC LIGHTBOX WITH SLIDING DIGITAL LED SCREEN
Area: T2 Arrival Immigration Media Rate: $55,000 / week Type: Landscape Lightbox with Sliding Digital
LED Screen
Share Production cost: $28,000
1 Format: Landscape Lightbox
of Voice:
Minimum booking: 26 weeks MS: 4.99m (H) x 6.85m (W)
No of units: 2 ( sold as a package) DS: 4.9 (H) x 6.71m (W)
Map: Next page Digital LED Screen

Size: 5.04m (H) x 7.68m (W)
6
MEDIA OFFER 2018
T2 Arrival
Digital Mural
7
MEDIA OFFER 2018
CHECK-IN GALLERY DIGITAL BILLBOARD
Weekly Reach
193,000 passengers
THE ONLY PLATFORM LOCATED AT T3 CHECK-IN AREA,
REACHING OUT TO 100% OF DEPARTING PASSENGERS
Area: T3 Departure Check-In Media Rate: Type: Digital LED Billboard Display (Portrait)
Non-Exclusive: $28,000 / week
Share Format: 5.28m (H) x 3.91m (W)
1/4 for Non-Exclusive Category Exclusive: $47,500 / week
of Voice:
Domination: $63,000 / week DIGITAL SPOT DETAILS
No of units: 2 (sold as a package) Spot Duration: 15 seconds
Production cost: $1,200 per creative upload Non-Exclusive: Min. 10,080
Map: Next page Category Exclusive: Min. 10,080
Minimum booking: 4 weeks
Domination: Min. 40,320
8
MEDIA OFFER 2018
T3 Departure
Check-in Gallery Digital Billboard
9
MEDIA OFFER 2018
BUSINESS LOUNGE DIGITAL BILLBOARD II Weekly Reach
57,000 passengers
LOCATED NEAR KRISFLYER GOLD LOUNGE & SILVERKRIS LOUNGE,

EFFECTIVELY TARGETING BUSINESS & FIRST CLASS PASSENGERS
Area: T2 Transit Media Rate: $12,250 / week Type: Digital Billboard Display (Landscape)
Business Lounge 1.75m (H) x 5.13m (W)
Share Production Cost: $1,200 per creative upload Format:
made of 15 Screens of 46”
of Voice: 1/6
Minimum Booking: 4 weeks DIGITAL SPOT DETAILS
No of units: 1
Spot Duration: 10 seconds
Map: Next page Min. number of
10,080 per panel
spots per week:
1
MEDIA OFFER 2018
0
T2 Mezzanine
Business Lounge Digital Billboard II
T2 Departure
T2 Departure
Access Point to Mezzanine
11
MEDIA OFFER 2018
BUSINESS LOUNGE DIGITAL BILLBOARD III Weekly Reach
45,000 passengers
STRATEGICALLY LOCATED RIGHT OUTSIDE THE KRISFLYER LOUNGE,

REACHING 100% OF BUSINESS & FIRST CLASS PASSENGERS
Area: T3 Transit Business Media Rate: $13,250 / week Type: Digital Billboard Display (Landscape)
Lounge
$1,200 per creative upload 1.75m (H) x 5.13m (W)
Share Production cost: Format:
(15 units x 46”)
of Voice: 1/6
DIGITAL SPOT DETAILS
No of units: 1
10,080 per panel
spots per week:
12
MEDIA OFFER 2018
T3 Mezzanine
Business Lounge Digital Billboard III
T3 Departure
T3 Departure
13
MEDIA OFFER 2018
BUSINESS LOUNGE DIGITAL NETWORK Weekly Reach
102,000 passengers
LOCATED NEAR ALL KRISFLYER LOUNGES AT T2 & T3,

EFFECTIVELY REACHING 100% OF BUSINESS & FIRST CLASS PASSENGERS
Area: T2 & T3 Transit Media Rate: $23,320 / week Type: Digital Billboard Display (Landscape)
Business Lounge 1.75m (H) x 5.13m (W)
Share Production Cost: $1,200 per creative upload Format:
made of 15 Screens of 46”
of Voice: 1/6
No of units: 2
10,080 per panel
spots per week:
MEDIA OFFER 2018
T2 Mezzanine
T2 Departure
T2 Departure
15
MEDIA OFFER 2018
T3 Mezzanine
T3 Departure
T3 Departure
16
MEDIA OFFER 2018
DIGITAL DUTY FREE NETWORK Weekly Reach
1,268,000 passengers
LOCATED AT THE HEART OF THE DUTY-FREE AREA,

ACHIEVE 100% BRAND EXPOSURE TO ACTIVE SHOPPERS NEAR THE POINT OF SALES
Area: Terminal 1, 2 & 3 Media Rate: $39,200 / week Type: Digital
Share Production Cost: $1,200 per creative upload Format: 85-inch Digital MUPI
No of units:
of Voice: 43
Map:
No of units: Next page
Map: Min. number of
5,600 per panel
spots per week:
MEDIA OFFER 2018
T1 Departure
Digital Duty Free Network
T1 Arrival
18
MEDIA OFFER 2018
T2 Departure
T2 Arrival
19
MEDIA OFFER 2018
T3 Departure
T3 Arrival
20
MEDIA OFFER 2018
DIGITAL BUSINESS TRANSIT NETWORK
Weekly Reach
291,500 passengers
LOCATED RIGHT OUTSIDE BUSINESS LOUNGES,
REACH OUT TO 100% OF BUSINESS & FIRST CLASS PASSENGERS ACROSS ALL TERMINALS
Share Production cost: $1,200 per creative upload Format: 85-Inch Digital MUPI
No of units:
of Voice: 26
Minimum booking: 2 weeks DIGITAL SPOT DETAILS
Map:
Map: Min. number of
5,600 per panel
spots per week:
21
MEDIA OFFER 2018
T1 Mezzanine
Digital Business Transit Network
T1 Departure
T1 Departure
Access Point
T1 Arrival
22
MEDIA OFFER 2018
T2 Mezzanine
T2 Departure
T2 Departure
T2 Arrival
23
MEDIA OFFER 2018
T3 Mezzanine
T3 Departure
T3 Departure
T3 Arrival
24
MEDIA OFFER 2018
DIGITAL WELCOME NETWORK
Weekly Reach
646,000 passengers
FINAL TOUCH POINTS OF ARRIVING PASSENGERS’ JOURNEY,
TARGETING 100% OF ARRIVING PASSENGERS ACROSS ALL TERMINALS BEFORE THEY ENTER THE CITY
Share Production cost: $1,200 per creative upload Format: 85-inch Digital MUPI
No of units:
of Voice: 36
Map:
Map: Min. number of
5,600 per panel
spots per week:
25
MEDIA OFFER 2018
T1 Departure
Digital Welcome Network
T1 Arrival
26
MEDIA OFFER 2018
T2 Departure
T2 Arrival
27
MEDIA OFFER 2018
T3 Departure
T3 Arrival
28
MEDIA OFFER 2018
DIGITAL NETWORK DOMINATION Weekly Reach
1,268,000 passengers
REACH OUT TO 100% PASSENGERS ACROSS ALL TERMINALS,

THROUGH MULTIPLE TOUCHPOINTS FOR A GREATER BRAND RECALL
No of units:
of Voice: 78
DIGITAL SPOT DETAILS
Map:
Map: Min. number of
5,600 per panel
spots per week:
29
MEDIA OFFER 2018
T1 Mezzanine
Digital Network Domination
T1 Departure
T1 Departure
T1 Arrival
30
MEDIA OFFER 2017
T2 Mezzanine
T2 Departure
T2 Departure
T2 Arrival
31
MEDIA OFFER 2017
T3 Mezzanine
T3 Departure
T3 Departure
T3 Arrival
32
MEDIA OFFER 2017
DIGITAL NETWORK I Weekly Reach
380,000 passengers
HEIGHTEN YOUR BRAND RECALL THROUGH PRESENCE AT MULTIPLE TOUCHPOINTS,

REACHING OUT TO 100% PASSENGERS ACROSS TERMINAL 1
Area: Terminal 1 Media Rate: $22,500 / week Type: Digital
No of units:
of Voice: 23
Map:
Map: Min. number of
5,600 per panel
spots per week:
33
MEDIA OFFER 2018
T1 Mezzanine
T1 Departure
T1 Departure
T1 Arrival
34
MEDIA OFFER 2018
DIGITAL NETWORK II Weekly Reach
495,000 passengers

No of units:
of Voice: 28
Map:
Map: Min. number of
5,600 per panel
spots per week:
35
MEDIA OFFER 2018
T2 Mezzanine
T2 Departure
T2 Departure
T2 Arrival
36
MEDIA OFFER 2018
DIGITAL NETWORK III Weekly Reach
393,000 passengers

No of units:
of Voice: 27
Map:
Map: Min. number of
5,600 per panel
spots per week:
37
MEDIA OFFER 2018
T3 Mezzanine
T3 Departure
T3 Departure
T3 Arrival
38
MEDIA OFFER 2018
DIGITAL & STATIC BAGGAGE CAROUSEL NETWORK II Weekly Reach
247,000 passengers
MAXIMIZE YOUR BRAND EXPOSURE TO ARRIVING PASSENGERS THROUGH REPEATED DISPLAYS AT AN

AREA WITH LONG DWELLING TIME
LOCATION BOOKING CONDITIONS DIGITAL SPECIFICATION
Area: T2 Arrival Baggage Claim Digital Pack Double Impact Type: Digital Landscape Spot Duration:
Media Rate: Media Rate: 15 seconds
Digital Pack Double Impact Format:
$12,000 / week $20,800 / week 3 x 55” LCD Screen Min. number of spots
Share of voice: No. of units: per week: 13,440 per panel
Production cost:
1/3 8 double-face units Production cost:
$4,400 for Static sides +
No. of units: (8 Static sides + $1,200 per creative upload STATIC SPECIFICATION
$1,200 per creative upload
8 Digital faces Digital Pack) Type: Format: Est. size:
Minimum booking: Minimum booking: Lightbox MS: 0.67m (H) x 3.75m (W)
Map: Next page 8 weeks 8 weeks Landscape DS: 0,60m (H) x 3.70m (W)
39
MEDIA OFFER 2018
T2 Arrival
Digital Baggage Carousel Network II
Static Baggage Carousel Network II
40
MEDIA OFFER 2018
DIGITAL & STATIC BAGGAGE CAROUSEL NETWORK III Weekly Reach
196,000 passengers
MAXIMIZE YOUR BRAND EXPOSURE TO ARRIVING PASSENGERS THROUGH REPEATED DISPLAYS

AT AN AREA WITH LONG DWELLING TIME
LOCATION BOOKING CONDITIONS DIGITAL SPECIFICATION
Area: T3 Arrival Baggage Claim Digital Pack Double Impact Type: Digital Landscape Spot Duration:
Media Rate: Media Rate: 15 seconds
Digital Pack Double Impact Format:
$12,500 / week $22,125 / week 3 x 55” LCD Screen Min. number of spots
Share of voice: No. of units: per week: 13,440 per panel
Production cost:
1/3 6 double-face units Production cost:
$3,300 for Static sides + STATIC SPECIFICATION
No. of units: (6 Static sides + $1,200 per creative upload
$1,200 per creative upload
6 Digital faces Digital Pack) Type: Format: Est. size:
Minimum booking: Minimum booking: Lightbox MS: 0.67m (H) x 3.75m (W)
Map: Next page 8 weeks 8 weeks Landscape DS: 0,60m (H) x 3.70m (W)
MEDIA OFFER 2018
T3 Arrival
Digital Baggage Carousel Network III
Static Baggage Carousel Network III
MEDIA OFFER 2018
DIGITAL BAGGAGE CAROUSEL PACKAGE Weekly Reach
443,000 passengers
MAXIMIZE YOUR BRAND EXPOSURE TO ARRIVING PASSENGERS AT T2 & T3 BAGGAGE CLAIMS,

THROUGH REPEATED DISPLAYS AT AN AREA WITH LONG DWELLING TIME
Area: T2 & T3 Arrival Media Rate: $19,600 / week Type: Digital Landscape
Baggage Claims
Share Production Cost: $1,200 per creative upload Format: 3 x 55” LCD Screen
of Voice: 1/3
No of units: 14
13,440 per panel
spots per week:
MEDIA OFFER 2018
T2 Arrival
Digital Baggage Carousel Network II
T3 Arrival
Digital Baggage Carousel Network III
MEDIA OFFER 2018
STATIC
PLATFORMS
45
MEDIA OFFER 2018

T1 T2 T3 MIXED TERMINALS
Check-in Gallery Lightbox I Check-in Gallery Lightbox II First Class Check-in Wall Wrap Taxi Stand Network I & II
Central Lightbox Concourse Lightbox Network II King-Size Lightbox Trolley Network
Immigration Lightbox Retail Panoramic Lightbox Social Tree

Transit Lightbox
Baggage Claim Lightbox Network II Concourse Lightbox Network III

Retail Bridge Wrap
Baggage Claim Impact Wall Arrival Landscape Lightbox

Business Lounge Lightbox
Immigration Wall Wrap III

Concourse Pillar Banner Network
Arrival Lightbox
Immigration Wall Wrap I
Arrival Walkway
Baggage Carousel Network I
STATIC PLATFORM INDEX

46
MEDIA OFFER 2018
TERMINAL 1
47
MEDIA OFFER 2018

CHECK-IN GALLERY LIGHTBOX I
Weekly Reach
186,000 passengers
THE ONLY HIGH IMPACT PLATFORM LOCATED AT T1 CHECK-IN AREA,
Area: T1 Departure Check-in Media Rate: $25,000 / week Type: Landscape Lightbox
Production cost: $12,000 Format: BB03

No of units: 2 (sold as a package) MS: 2.35m (H) x 14.98m (W)
Minimum booking: 8 weeks DS: 2.28m (H) x 14.88m (W)
BB04
MS: 1.9m (H) x 7.9m (W)
Map: Next page DS: 1.8m (H) x 7.8m (W)
48
MEDIA OFFER 2018
T1 Departure
Check-in Gallery Lightbox I
49
MEDIA OFFER 2018
CENTRAL LIGHTBOX Weekly Reach
190,000 passengers
LOCATED RIGHT AFTER THE DEPARTURE IMMIGRATION, IN THE HEART OF TERMINAL 1 DUTY-FREE AREA.
UNMISSABLE HEAD-ON LIGHTBOX CAPTURING 100% ATTENTION OF DEPARTING PASSENGERS
Area: T1 Transit Duty Free Media Rate: $23,000 / week Type: Landscape Lightbox
Area
No of units: 1 Production cost: $9,800 Format: MS: 2.44m (H) x 10.74m (W)
DS: 2.38m (H) x 10.68m (W)
Map: Next page Minimum booking: 26 weeks
50
ANY INFORMATION CONTAINED IN THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY AND IS SUBJECT TO MODIFICATION. PLEASE CONTACT US
MEDIA OFFER 2018 FOR FURTHER INFORMATION
T1 Departure
Central Lightbox
51
MEDIA OFFER 2018
TRANSIT LIGHTBOX Weekly Reach
190,000 passengers
HEAD-ON & ILLUMINATED PLATFORM WITHIN THE RETAIL AREA, WITH LONG VIEWING DISTANCE,
Area
Production cost: $7,800 Format: MS: 2.8m (H) x 8.8m (W)
No of units: 2 (sold as a package) DS: 2.68m (H) x 8.68m (W)
Minimum booking:
8 weeks
Map: Next page
52
MEDIA OFFER 2018
T1 Departure
Transit Lightbox
53
MEDIA OFFER 2018
RETAIL BRIDGE WRAP Weekly Reach
190,000 passengers
LOCATED AT THE HEART OF THE DUTY-FREE AREA,

Area: T1 Transit Duty Free Media Rate: $17,600 / week Type: Sticker Wrap
Area
Minimum
Maximumbooking:
booking: 13 weeks
Map: Next page
54
MEDIA OFFER 2018
T1 Departure
Retail Bridge Wrap
55
MEDIA OFFER 2018
BUSINESS LOUNGE LIGHTBOX Weekly Reach
190,000 passengers
LOCATED IN THE VICINITY OF THE T1 BUSINESS LOUNGE,

CAPTURE 100% ATTENTION OF BUSINESS & FIRST CLASS PASSENGERS
Area: T1 Transit Business Media Rate: $11,200 / week Type: Landscape Lightbox
Lounge
No of units: 1 DS: 2.26m (H) x 7.36m (W)
Map: Next page
56
MEDIA OFFER 2018
T1 Mezzanine
T1 Departure
T3 Departure
57
MEDIA OFFER 2018
CONCOURSE PILLAR BANNER NETWORK Weekly Reach
380,000 passengers
ENSURE REPEATED AD EXPOSURE & IMPACT ON THE ONLY NETWORK

THAT REACHES OUT TO ALL PASSENGERS
Area: T1 Transit Concourse Media Rate: $15,750 / week Type: Portrait Banner Wrap
Production cost: $9,500 (16 pieces) Format: 2.59m (H) x 1.1m (W)
No of units: 16 single faced units
(sold as a package) Minimum booking: 8 weeks
Map: Next page
58
MEDIA OFFER 2018
T1 Departure
Concourse Pillar Banner Network
MEDIA OFFER 2018
ARRIVAL LIGHTBOX Weekly Reach
190,000 passengers
LOCATED NEXT TO THE ESCALATOR LEADING TO THE IMMIGRATION COUNTERS,

CAPTURING 100% OF ARRIVING PASSENGERS
Area: T1 Arrival Immigration Media Rate: $12,600 / week Type: Portrait Lightbox

Map: Next page
60
MEDIA OFFER 2018
T1 Departure
Arrival Lightbox
61
MEDIA OFFER 2018
IMMIGRATION WALL WRAP I Weekly Reach
190,000 passengers
AN IMPACTFUL SITE LOCATED RIGHT ABOVE THE IMMIGRATION COUNTERS,

REACHING OUT TO 100% OF CAPTIVE ARRIVING PASSENGERS
Area: T1 Arrival Immigration Media Rate: $46,500 / week Type: Sticker Wrap

Installation time: 2 nights minimum

Map: Next page
62
MEDIA OFFER 2018
T1 Arrival
Immigration Wall Wrap I
63
MEDIA OFFER 2018
ARRIVAL WALKWAY Weekly Reach
190,000 passengers
WITH THIS A MASSIVE SITE DOMINATE THIS LONG WALKWAY LEADING UP TO THE BAGGAGE CAROUSEL,
REACHING OUT TO ALL ARRIVING PASSENGERS
Area: T1 Arrival Baggage Media Rate: $24,500 / week Type: Sticker Wall Wrap
Claim
Production cost: $30,000 Format: Long Wall - 3.58m (H) x 34.95m (W)
No of units: 2 Long Walls
Short Wall - 2.8m (H) x 15.28m (W)
2 Short Walls Minimum booking: 13 weeks
Map: Next page
64
MEDIA OFFER 2018
T1 Arrival
Arrival Walkway
65
MEDIA OFFER 2018
BAGGAGE CAROUSEL NETWORK I Weekly Reach
190,000 passengers
ENSURE REPEATED AD EXPOSURE & IMPACT IN THE BAGGAGE CLAIM AREA,

REACHING OUT TO ALL ARRIVING PASSENGERS
Area: T1 Arrival Baggage Claim Media Rate: $20,625 / week Type: Landscape Lightbox
No of units: 7 Double-Faced Production cost: $8,250 Format: Baggage Carousel Lightbox

No of units: Baggage Carousel MS: 0.66m (H) x 3.73m (W)
Lightboxes Minimum booking: 13 weeks DS: 0.6m (H) x 3.71m (W)
1 Single-Faced
Hoarding Lightbox
Hoarding Lightbox
MS: 2.33m (H) x 6.08m (W)
Map: DS: 2.25m (H) x 6.00m (W)
Map: Next page
66
MEDIA OFFER 2018
T1 Arrival
Baggage Carousel Network I
67
MEDIA OFFER 2018
TERMINAL 2
68
MEDIA OFFER 2018

CHECK-IN GALLERY LIGHTBOX II Weekly Reach
242,000 passengers
BE ON THIS IMPACTFUL PLATFORM AT T2 CHECK-IN AREA,

Area: T2 Departure Check-in Media Rate: $26,000 / week Type: Portrait Lightbox

Map: Next page
69
MEDIA OFFER 2018
T2 Departure
Check-in Gallery Lightbox II
70
MEDIA OFFER 2018
CONCOURSE LIGHTBOX NETWORK II Weekly Reach
494,000 passengers
LOCATED ALONG THE CONNECTING WALKWAY,

REACHING OUT TO 100% OF DEPARTING & ARRIVING PASSENGERS
Area:
Area: T2 Transit Concourse MediaRate:
Media Rate: Type:
Type: Landscape Lightbox
Pack A / B: $19,500 / week
No of
No of units:
units:
Production cost: Format:
Format: NEW FROM
Production cost: Pack A/B: MS: 2.78m (H) x 5.93m (W),
Pack A / B: 4 units Minimum booking:
Pack A / B: $7,800 DS: 2.73m (H) x 5.88m (W) Q1 2018
Map:
Map: Next page
71
MEDIA OFFER 2018
NEW FROM
Q1 2018
T2 Departure
Concourse Lightbox Network Pack A
Concourse Lightbox Network Pack B
72
MEDIA OFFER 2018
IMMIGRATION LIGHTBOX Weekly Reach
252,000 passengers
A DOMINATING SITE LOCATED RIGHT ABOVE THE IMMIGRATION COUNTERS,

REACHING OUT TO 100% OF CAPTIVE ARRIVING PASSENGERS
Area: T2 Arrival Immigration Media Rate: $47,000 / week Type: Landscape Lightbox

Installation time: 2 nights minimum
Map: Next page
73
MEDIA OFFER 2018
T2 Arrival
Immigration Lightbox
74
MEDIA OFFER 2018
BAGGAGE CLAIM LIGHTBOX NETWORK II Weekly Reach
247,000 passengers
DOMINATE & IMPACT THE ENTIRE BAGGAGE CLAIM AREA,

REACHING OUT TO 100% OF ARRIVING PASSENGERS
Area: T2 Arrival Baggage Media Rate: $17,000 / week Type: Landscape Lightbox
Claim
No
No of
of units:
units: Pack A, B, C DS: 1.48m (H) x 6.06m (W)
(4 units each, each Minimum booking: 13 weeks
pack sold as a
package)
Map: Next page
75
MEDIA OFFER 2018
T2 Arrival
Baggage Claim Lightbox Network Pack A
Baggage Claim Lightbox Network Pack B
Baggage Claim Lightbox Network Pack C
76
MEDIA OFFER 2018
BAGGAGE CLAIM IMPACT WALL Weekly Reach
247,000 passengers
CAPTURE ALL ARRIVING PASSENGERS WITH THIS SITE

FACING 100% OF THE ARRIVAL FLOW
Area: T2 Arrival Baggage Media Rate: $15,000 / week Type: Landscape Lightbox & Sticker Bleed
Claim
$5,400 (2 Lightboxes)
Production cost: Format: Lightbox:
$4,500 (2 Sticker Bleed)
No of units: 2 (sold as a poackage) MS:1.85m (H) x 9.05m (W)
Sticker Bleed: (Refer to line drawing)
Map: Next page MS: 1.88m (H) x 9.08m (W)
DS: 1.82m (H) x 9.02m (W)
77
MEDIA OFFER 2018
T2 Arrival
Baggage Claim Impact Wall
78
MEDIA OFFER 2018
TERMINAL 3
79
MEDIA OFFER 2018

FIRST CLASS CHECK-IN WALLWRAP Weekly Reach
192,000 passengers
EFFECTIVELY REACH OUT TO 100% OF FIRST CLASS PASSENGERS,

LOCATED DIRECTLY OUTSIDE THE FIRST CLASS CHECK-IN AREA AT T3
Area: T3 First Class Media Rate: $8,400 / week Type: Sticker Bleed
Departure
Production cost: $29,000 Format: 3.05m (H) x 21.62m (W)
No of units: 1
Map: Next page
MEDIA OFFER 2018
T3 Departure
First Class Check-In Wall Wrap
81
MEDIA OFFER 2018
KING-SIZE LIGHTBOX Weekly Reach
196,000 passengers
FIRST HEAD-ON SITE RIGHT AFTER IMMIGRATION, LOCATED WITHIN DUTY FREE AREA,
Area: T3 Transit Duty Free Media Rate: $28,900 / week Type: Portrait Lightbox
Area
No of units: Pack A & Pack B DS: 7.78m (H) x 4.88m (W)
2 units in each package Minimum booking: 8 weeks
Map: Next page
82
MEDIA OFFER 2018
T3 Transit Duty Free Area
King Size Lightbox Pack A
King Size Lightbox Pack B
83
MEDIA OFFER 2018
RETAIL PANORAMIC LIGHTBOX Weekly Reach
196,000 passengers
HEAD-ON & LONG VIEWING DISTANCE, LOCATED WITHIN DUTY FREE AREA,
Area
Production cost: $26,500 Format: 11A
DS: 4.66m (H) x 11.89m (W)
11B
Map: Next page MS: 4.78m (H) x 11.27m (W)
DS: 4.58m (H) x 11.80m (W)
84
MEDIA OFFER 2018
T3 Departure
Retail Panoramic Lightbox
85
MEDIA OFFER 2018
CONCOURSE LIGHTBOX NETWORK III Weekly Reach
393,000 passengers
LOCATED ALONG THE CONNECTING WALKWAY, ATTENTION CAPTURING,

REACHING OUT TO 100% OF DEPARTING & ARRIVING PASSENGERS
Area:
Area: T3 Transit Concourse Media
MediaRate:
Rate: Type: Landscape Lightbox
Pack A / B: $23,500 / week
Production cost: Format: Landscape Lightbox (Pack A/B)
No
Noofofunits:
units: Production cost:
Minimum booking:
MS: 4.00m (H) x 9.50m (W)
DS: 3.88m (H) x 9.38m (W)
NEW FROM
Pack A / B: 4 Lightboxes each Pack A/B: $12,800
Q2 2018
Map: Minimum booking: 8 weeks
Map: Next page
86
MEDIA OFFER 2018
NEW FROM
Q2 2018
T3 Transit
Concourse Lightbox Network Pack A
Concourse Lightbox Network Pack B
87
MEDIA OFFER 2018
ARRIVAL LANDSCAPE LIGHTBOX Weekly Reach
196,000 passengers
IMPACTFUL SITE LOCATED RIGHT BEFORE THE IMMIGRATION COUNTERS,

REACHING OUT TO 100% OF ARRIVING AUDIENCE
Area: T3 Arrival Immigration Media Rate: $28,900 / week Type: Landscape Lightbox

Map: Next page
88
MEDIA OFFER 2018
T3 Arrival
Arrival Landscape Lightbox
89
MEDIA OFFER 2018
IMMIGRATION WALLWRAP III Weekly Reach
196,000 passengers
HIGH IMPACT SITE LOCATED ABOVE THE IMMIGRATION COUNTERS, DOMINATING THE ARRIVAL HALL
REACHING 100% OF CAPTIVE ARRIVING PASSENGERS
Area: T3 Arrival Immigration Media Rate: $63,900 / week Type: Sticker Wrap
Production cost: $92,000 Format: North Immigration

South Immigration
Map: Next page MS: 5.5m (H) x 38m (W)
DS: 5.1m (H) x 37.6m (W)
90
MEDIA OFFER 2018
T3 Arrival
Immigration Wall Wrap III
91
MEDIA OFFER 2018
MIXED TERMINALS
Taxi Stand Network I & II
Trolley Network
Social Tree
MIXED TERMINALS STATIC PLATFORM INDEX

92
MEDIA OFFER 2018
TAXI STAND NETWORK I & II Weekly Reach
437,000 passengers
Terminal 2 Terminal 2
Terminal 1 Terminal 1
THE FINAL TOUCH POINTS OF ARRIVING PASSENGERS’ JOURNEY,

REACHING 100% OF ARRIVING PASSENGERS BEFORE THEY ENTER THE CITY
Area: T1 & T2 Arrival Stand Media Rate: $11,200 / week Type: Lightbox
Taxi
T1 T2
Production cost: $8,000 Format:
No of units: 4 (sold as a package) Landscape Landscape
MS: 0.90m (H) x 5.27m (W) MS: 2.07m (H) x 6.10m (W)
DS: 0.81m (H) x 5.2m (W) DS: 2.01m (H) x 6.01m (W)
Portrait Portrait
MS: 2.36m (H) x 1.56m (W) MS: 2.41m (H) x 1.70m (W)
Map: Next page
DS: 2.30m (H) x 1.51m (W) DS: 2.34m (H) x 1.64m (W)
93
MEDIA OFFER 2018
T1 Arrival
Taxi Stand Network I
T2 Arrival
Taxi Stand Network II
94
MEDIA OFFER 2018
TROLLEY NETWORK
THE ONLY MOBILE ADVERTISEMENT NETWORK ACROSS ALL TERMINALS,

REACHING OUT TO 100% OF PASSENGERS
Area: Across Terminal 1, Media Rate: $10,000 / week Type: Static Wrap
2&3 $47 per piece (1kpcs)
Production cost: Format: Basket Panel
$33 per piece (2.5kpcs)
No of units: 2,500 0.08m (H) x 0.44m (W)
Minimum booking: 26 weeks Back Panel
0.32m (H) x 0.52m (W)
Maximum booking: 52 weeks Front Panel
Map: Next page
0.35m (H) x 0.52m (W)
95
MEDIA OFFER 2018
ENTERTAIN
SITES
96
MEDIA OFFER 2018

SOCIAL TREE Weekly Reach
190,000 passengers
ENGAGE WITH DEPARTING & TRANSITING PASSENGERS WITH THIS INTERACTIVE SITE,
A CREATIVE & MEMORABLE BRAND EXPERIENCE
Area: Media Rate: $45,000 / week Type: Digital Structure
T1 Transit Duty Free
Share
of Voice: 1 Production cost: Depends on execution Format: Tree
9m tall with 64 units of 42” HD screens
No of units: 1
Minimum booking: 4 weeks Photo booth
Map: Next page 8 units of touchscreen photo booth
97
MEDIA OFFER 2018
T1 Departure
Social Tree
98
MEDIA OFFER 2018
ADVERTISING GUIDELINES
1. Only soft-sell advertisements are permitted to be displayed on all Advertising Sites in Terminals
1, 2, 3.
2. All advertisements are to be approved before they are displayed at Changi Airport. All
advertisements should comply with the following guidelines:
3. Soft-sell advertisements should contain no less than 70% pictorial content. Dominating or
obtrusive picture of the advertised products will not qualify as being part of the pictorial content;
and
4. Advertisements with pure white background may not be approved for display at Changi Airport.
5. Advertisements which are truncated (truncation refers to visuals which have many boxed-up
images or borders) are discouraged.
6. Mention of Airport retail store location is required for all Terminals (if any) in order to include
downtown boutique store locations. Downtown stores should not state unit number or include
promotional messages.
7. Advertisements which are predominantly text-based or which contain excessive text are
discouraged.
8. The advertisement guidelines are subject to review and changes by the relevant authorities as
and when required.
MEDIA OFFER 2018

BOOKING TERMS
1. The media rates are valid from 1st January to 31st December 2018.
2. 30% loading applies for booking period shorter than the minimum booking period stipulated.
3. 20% peak period loading applicable for 85’’ all Digital Networks, Business Lounge Digital
Network and Digital Baggage Carousel Network:
Festive: 1st February 2018 – 28th February 2018 (4 Weeks)
Peak period: 14th June 2018 – 25th July 2018 (6 Weeks)
Peak period: 29th November 2018 – 2nd January 2019 (5 Weeks)
4. 30% loading is applicable for creative executions such as sticker bleeds, 2D/3D protrusions,
etc.
5. For non-digital bookings longer than 6 months, change of visual every 6 months is required.
6. For digital bookings longer than 3 months, change of visual every 3 months is required with the
exception of 85’’ digital network.
7. All creative executions are subject to final approval by the relevant authorities.
8. Production cost is non-agency commissionable.
MEDIA OFFER 2018

CHANGI AIRPORT
Media Offer 2018
MEDIA OFFER 2018

Changi Airport 2018 - Ratecard 2018 (T1-T3)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Changi Airport 2018 - Ratecard 2018 (T1-T3)

Uploaded by

Copyright:

Available Formats

CHANGI AIRPORT

Media Offer 2018

MEDIA OFFER 2018

Digital Network I Business Lounge Digital Billboard II Digital 360°

Digital Network II Business Lounge Digital Billboard III

Digital & Static Bagage Carrousel Network II Digital Network III

Digital & Static Baggage Carousel Network III

All Terminals Digital Duty Free Network

All Terminals Digital Business Transit Network

All Terminals Digital Welcome Network

All Terminals Digital Network Domination

DIGITAL PLATFORM INDEX

A SPECTACULAR LANDMARK DOMINATING THE IMMIGRATION HALL TO ENGAGE ALL ARRIVING,

PREMIUM UNIQUE LANDMARK REACHING BOTH DEPARTING & ARRIVING PASSENGERS,

Map: Next page Digital LED Screen

LOCATED NEAR KRISFLYER GOLD LOUNGE & SILVERKRIS LOUNGE,

STRATEGICALLY LOCATED RIGHT OUTSIDE THE KRISFLYER LOUNGE,

LOCATED NEAR ALL KRISFLYER LOUNGES AT T2 & T3,

LOCATED AT THE HEART OF THE DUTY-FREE AREA,

REACH OUT TO 100% PASSENGERS ACROSS ALL TERMINALS,

HEIGHTEN YOUR BRAND RECALL THROUGH PRESENCE AT MULTIPLE TOUCHPOINTS,

HEIGHTEN YOUR BRAND RECALL THROUGH PRESENCE AT MULTIPLE TOUCHPOINTS,

HEIGHTEN YOUR BRAND RECALL THROUGH PRESENCE AT MULTIPLE TOUCHPOINTS,

MAXIMIZE YOUR BRAND EXPOSURE TO ARRIVING PASSENGERS THROUGH REPEATED DISPLAYS AT AN

MAXIMIZE YOUR BRAND EXPOSURE TO ARRIVING PASSENGERS THROUGH REPEATED DISPLAYS

MAXIMIZE YOUR BRAND EXPOSURE TO ARRIVING PASSENGERS AT T2 & T3 BAGGAGE CLAIMS,

MEDIA OFFER 2018

Central Lightbox Concourse Lightbox Network II King-Size Lightbox Trolley Network

Immigration Lightbox Retail Panoramic Lightbox Social Tree

Baggage Claim Lightbox Network II Concourse Lightbox Network III

Baggage Claim Impact Wall Arrival Landscape Lightbox

Immigration Wall Wrap III

Immigration Wall Wrap I

Baggage Carousel Network I

STATIC PLATFORM INDEX

MEDIA OFFER 2018

Production cost: $12,000 Format: BB03

Map: Next page Minimum booking: 26 weeks

Map: Next page

LOCATED AT THE HEART OF THE DUTY-FREE AREA,

Map: Next page

LOCATED IN THE VICINITY OF THE T1 BUSINESS LOUNGE,

Map: Next page

ENSURE REPEATED AD EXPOSURE & IMPACT ON THE ONLY NETWORK

Map: Next page

LOCATED NEXT TO THE ESCALATOR LEADING TO THE IMMIGRATION COUNTERS,

Production cost: $2,500 Format: MS: 2.48m (H) x 1.67m (W)

Map: Next page

AN IMPACTFUL SITE LOCATED RIGHT ABOVE THE IMMIGRATION COUNTERS,

Production cost: $39,000 Format: MS: 4.36m (H) x 17.89m (W)

Installation time: 2 nights minimum

Map: Next page

ENSURE REPEATED AD EXPOSURE & IMPACT IN THE BAGGAGE CLAIM AREA,

No of units: 7 Double-Faced Production cost: $8,250 Format: Baggage Carousel Lightbox

MEDIA OFFER 2018

BE ON THIS IMPACTFUL PLATFORM AT T2 CHECK-IN AREA,

Production cost: $16,600 Format: MS: 5.96m (H) x 4.96m (W)

Map: Next page

LOCATED ALONG THE CONNECTING WALKWAY,

A DOMINATING SITE LOCATED RIGHT ABOVE THE IMMIGRATION COUNTERS,

Production cost: $27,000 Format: MS: 3.47m (H) x 19.97m (W)

DOMINATE & IMPACT THE ENTIRE BAGGAGE CLAIM AREA,

CAPTURE ALL ARRIVING PASSENGERS WITH THIS SITE