FYC4410: Fundraising for Nonprofits

Group Case Study on Nonprofit Fundraising

Dr. Kumaran
2/9/17

Group 3
Rachel Feldman, Rachel Cannella, Brianna Hernandez
Nicole Manugas, Carly Girnun
 Organizational Profile
When founder Rachel Sparks learned about child sexual exploitation in Thailand, she
Brief
History
decided to expose it through the power of film.

The Freedom Story was born from a documentary film called The SOLD Project.

After interviewing dozens of sex workers, common themes became apparent:

poverty, a lack of education, and a lack of options. Rachel responded by providing a

scholarship to an at-risk student, and The Freedom Story was born.

The SOLD Project
Trailer
 Organizational Profile

Mission We prevent child trafficking & exploitation through culturally relevant

programs for vulnerable children & share their stories to empower
creative, compassionate people to act.

Our Core Values Relationships Transparency Dignity Resiliency Positivity Inclusiveness

 Organizational Profile

Location

Headquarters: Oakland, CA, USA

Offices: Chiang Rai, Thailand

 Organizational Profile

Governance
Rachel Goble, President, USA
Roy Goble
Nick Parisi
Marlene Lepkoski
Ken Wytsma
Jennifer Weaver
Emily Nelson
Rachel Sparks Graeser
 Organizational Profile
Administration
Rachel Goble, President, USA
Tawee Donchai, Founding Director, Thailand
Blah Chermui, Resource Center and Scholarship Director, Thailand
Worn Donchai, Sustainability Director, Thailand
Ketsara Thutsunti, Prevention Awareness Director, Thailand
Alayna Morrow, U.S. Operations Manager, USA
Ahyew Cheemuigu (Win), Mentorship Program and Legal Advisor, Thailand
Nongnuch Jamparat (Khae), Advisor and Case Coordinator, Thailand
Lisa Winterfeldt, International Liasion, Thailand

And so many more...

How they fight human trafficking
Services Provided
Prevention:

What puts individuals at

risk?

How can individuals

combat those factors?

“Cutting off the supply”

 EMpowerment through self-reliance

Knowledge is Power

● Scholarships
● Education
● Legal and human
rights
● Profitable skills
 Mentorship
● Social support
● Family
● Remedy loneliness
● Solidarity
● Encourage achievement
● Provide an example
● Guide the future
Current Financial
Information
Annual revenue: $436,402

- Personal
contributions
- Awareness trip

Annual expenditure:
$458,629

- Salaries
- Foreign assistance
- Legal fees
- Travel costs

Current Financial Information
Assets & Liabilities
● Total assets: $57,728
●
●
Total liabilies: -$3,278
Total fund balance: $60,869
Based on 2015 990 form
 Fundraising Total Donations / Expenses

History 2013- $347,733

2014- $334,986
/ $338,250

/ $331,698
Expenses include: grants &
2015- $460,020 /$458,630
similar amounts paid,
salaries, employee benefits,
other
 Revenue:

#1 Contributions & grants:

Fundraising
2014-$323,791
2015-$398,168

History
#2 Program Service
Revenue:

2014- $11,195 2015-$23,263

Revenue & expense history
Expenses

#1 Salaries & other

employee compensations

2014- $83,060
2015-$118,464
 Current
fundraising ● Sponsor a student

Strategies
● Contribute once or
monthly
● Sponsor an event
● Run a campaign
● Awareness trip
 Current fundraising strategies
● Sponsoring a student
○ 90% monthly sponsorship covers all of students’ needs
○ 10% allocated to resource centers
● Awareness trip
○ $300 of total
individual costs
contributed to
mission
○ $23,283 in 2015
What did we learn?
1. Technology provides some really cool ways to fundraise
(Amazon, PayPal, etc.)
2. An interactive, aesthetically pleasing website can
completely dictate a potential donor’s perspective of the
organization.
3. Including personal narratives can also influence donor’s
willingness to contribute because they will see the
difference they can make.