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To cite this article: Philip Mccann & Stephen Sheppard (2003) The Rise, Fall and Rise Again of Industrial Location Theory,
Regional Studies, 37:6-7, 649-663, DOI: 10.1080/0034340032000108741
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Regional Studies, Vol. 37.6&7, pp. 649–663, August/October 2003
M C C ANN P. and S HE PPARD S. (2003) The rise, fall and rise again of industrial location theory, Reg. Studies 37, 649–663. In
this paper we will argue that new academic fashions, new international institutional arrangements, new communications
technology and new developments in data availability, have all renewed the need for a redevelopment of analytical industrial
location theory. Our paper will argue that the microeconomic foundations of industrial location theory must now be
reconsidered. In particular, the methodological basis of traditional industrial location models needs to be reconciled with recent
models of clustering, the new economic geography literature, and also more aggregate systemic levels of analysis. We will argue
that in order to do this it is necessary: first, to specify the transactions-cost assumptions underlying these various approaches;
second, to adopt broader definitions of spatial transactions costs; and third, to incorporate environmental characteristics within
an orthodox location-production type of framework. The insights gained by this integrated micro-level approach will also
provide new directions for more aggregate systemic approaches, as well as clarifying the both the strengths and limitations of
the currently fashionable models of clustering.
M C C ANN P. et S HE PPARD S. (2003) La montée, le déclin M C C ANN P. und S HE PPARD S. (2003) Aufstieg, Fall und
et la remontée de la théorie de la localisation industrielle, Wiederaufstieg der Industriestandorttheorie, Reg. Studies 37,
Reg. Studies 37, 649–663. Cet article cherche à soutenir que 649–663. In diesem Aufsatz wird die Behauptung aufgestellt,
les dernières modes académiques, les récentes dispositions daß neue akademische Moden, neue imternationale institu-
institutionnelles internationales, la nouvelle technologie de tionelle Ordnungen, neue Kommunikationstechnologie und
la communcation, et les progrès dans le domaine de la neue Entwicklungen in der Verfügbarkeit von Daten zusam-
disponibilité des données, ont tous renoué avec la nécessité men zur Notwendigkeit der Überarbeitung der analytischen
de repenser la théorie analytique de la localisation industrielle. Industriestandorttheorie beigetragen haben. Dieser Aufsatz
Cet article soutient qu’il faut remettre en question les stellt die Behauptung auf, daß die mikro-ökonomischen
fondements microéconomiques de la théorie de localisation Grundlagen der Industriestandorttheorie jetzt neu überdacht
industrielle. En particulier, on doit concilier la base méthod- werden müssen. Vorallem die methodologische Grundlage
ologique des modèles traditionnels de la localisation industri- überkommener Industriestandortmodelle muß mit neueren
elle avec des modèles d’agglomération récents, la récente Clustermodellen, mit moderner wirtschaftsgepgraphischer
documentation sur la géographie économique, et aussi des Literatur und auch mit stärker aggregierten systemischen
niveaux d’analyse globaux plus généralisés. Pour y réussir, on Ebenen der Analyse in Einklang gebracht werder. Um dies
soutient qu’il faut, primo, préciser les suppositions quant aux zu erreichen, sei es zunächst nötig, die Vorstellungen, die
frais de transaction qui sous-tendent ces diverses façons; den verschiedenenartigen Ansätzen zugrunde liegenden
secundo, adopter des définitions plus générales des frais de Durchführungskosten spezifisch aufzuführen; zweitens
transaction géographiques; et tertio, inclure des caractéris- umfassendere Definitionen räumlicher Durchführungskosten
tiques environnementales dans un cadre orthodoxe du type einzuführen, und drittens charakteristische Umweltmerkmale
localisation-production. Les aperçus obtenus grâce à cette in ein orthodoxes System vom Typ Standortproduktion ein-
microanalyse intégrée fourniront de nouvelles possibilités zubeziehen. Die Einsichten, die durch diesen integrierten
pour le développement de plus de façons généralisées Ansatz auf Mikroebene gewonnen wurden, werden auch
globales, ainsi que clarifier et les atouts et les inconvénients neue Richtlinien für stärker aggregierte systemische Ansätze
des modèles d’agglomération qui sont actuellement à la liefern, und sowohl Stärken als auch Grenzen der gegenwärtig
mode. modischen Clustermodelle erhellen.
the 1990s, spatial issues as a whole tended to be enon of industrial dispersion will take place. In other
regarded at best, as minor issues. Where these issues words, we cannot specify a null hypothesis. Unfortu-
were addressed, they tended to be discussed, ironically, nately, such careful interpretation is usually lacking,
in the non-spatial world of international trade theory. because the analytical limitations of these various
Yet, in the post war Bretton-Woods era of fixed models are typically overlooked, as are the empirical
exchange rates, high tariff barriers and limited factor requirements needed to substantiate them.
mobility, this is to some extent understandable. Our paper will therefore argue that the micro-
The recent renewal of interest in industrial location economic foundations of industrial location theory
and trade, however, has spanned a range of disciplines must now be reconsidered. The basis of traditional
including economics, geography, management science, industrial location models needs to be reconciled with
marketing and international business studies. At the many of these newer developments mentioned above so
same time, these topics have also become central to that a more comprehensive framework can be provided
discussions within not only the private sector but also within which observed location behaviour can be dis-
within the governmental sector, at the local, national cussed. Similarly, many of these newer developments
and even at the international levels. The reasons for must be reconsidered in the light of the insights of
this renewal of interest are varied, and include the traditional location theory models, many of which are
rise of new international institutional arrangements as relevant today as they were when the models were
surrounding economic integration and free trade areas, first developed. In order to do this, it is first necessary
the growth in new information and communications to understand both the principal insights and the
technology, the growth and new developments in data methodological issues raised by classical location models
availability, as well as simple changes in academic fash- and then to relate these to many of the various loca-
ions and trends. While this renewed interest in location tional approaches which are currently popular. As we
is to be applauded by spatial analysts, terms such as will see, this requires us to reconsider the transactions-
‘industrial clustering’ or ‘agglomeration’ are now used costs features and the inter-firm relations assumed by
more or less interchangeably by many commentators, the modern models of industrial clustering, because it
with little real understanding of the origins, differences is also these features which determine the empirical data
or actual meanings of these terms. Similarly, concepts requirements needed to confirm or reject such models.
such as ‘new industrial areas’, ‘innovative milieux’ or This type of analytical clarification, which was funda-
‘competitive clusters’ are applied to different situations mental in classical location theory but which is now
without any real consideration of the different empirical largely absent in modern discussion of clustering, is
methods required in order to test whether such claims essential in order to determine the situations in which
are justified. At the same time, there is often an inherent industrial clustering or dispersion is advantageous.
bias in the analytical perspective, in that the focus of On the basis of these discussions we will argue that
such discussions is primarily on the advantages of the directions in which future location theory must be
industrial clustering, whereas the forces encouraging developed are three-fold. Firstly, we must take seriously
industrial decentralization are largely ignored. the transactions-costs features and inter-firm relations
From an analytical perspective this bias poses a real assumed by the various models of industrial clustering
problem. The reason for this is that firm clustering and in order to understand their analytical strengths and
dispersion is a natural outcome of a random process in limitations. This will also us to determine the appro-
geographical space (E L LI SO N and G LA ES E R , 1997; priate empirical methods of analysis in different loca-
G A BA IX , 1999a, 1999b); even in a spaceless world, the tional contexts. Secondly, a review of the available
distribution of firms is not even but random. Therefore, evidence on spatial transactions costs suggests that while
how are we to know whether observed firm location in some respects spatial transactions costs have fallen
The Rise, Fall and Rise Again of Industrial Location Theory 651
over time, there are other respects in which spatial the major focus of analysis. Here the work of Von
transactions costs appear to have actually increased Thunen extended the original Ricardian system by
over time. When building analytical models we must differentiating between land, not on the basis of
therefore treat spatial transactions costs in a rather more differing quality, but on the basis of differing location.
considered manner than has previously been typical. In By integrating the themes of place-specific market
particular, we will see that a simple dichotomy between prices, transportation costs and rental payments, Von
transport costs and information costs is not sufficient, Thunen arrived at the classic conclusion of concentric
and that broader definitions of distance costs are rings of different types of cultivation around a central
required. Thirdly, the issue of the environment must (urban) market location. Within mainstream micro-
be more coherently integrated within location theory. economic analysis, however, the key conclusion of Von
As we will see, however, this also requires us to consider Thunen’s concentric-circle result is that an upward-
the first two future directions of location theory. A sloping supply curve for a product can be generated
movement towards a fusion of these various approaches simply by way of changes in land use. In particular,
will hopefully provide theories which are more appro- higher market prices for a good will allow for higher
priate in a world of falling trade barriers, rapid informa-
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ment is lifted. Instead, the various alternative factor theory provides no answer, and it is necessary to
relationships are specified in the neoclassical frame- turn to the literature on agglomeration and clustering
work, as defined by the nature of the firm’s production discussed below. However, where such clustering does
function. The neoclassical location theory models exist, the third strand of classical microeconomic loca-
therefore differ fundamentally fro the classical location tion theory does provide a fundamental insight into
theory models in the way that they specify technical the conditions under which such a phenomenon is or
relationships. As before, the neoclassical location theory is not possible. This third strand of classical location
approach is to distinguish between the costs incurred theory is known as ‘market area analysis’.
by the firm which are explicitly distance-related from This third strand of location theory, namely market
those costs which are location-specific. Once the tech- area analysis, arose during the early part of the twentieth
nical substitution relationships are defined along with century out of the literature concerning inter-firm
the input–output relationships by the production func- oligopolistic rivalry. The market area work of
tion specification, then the location problem can be H OTE LL I NG , 1929, and P ALA ND ER , 1935, provided
solved accordingly. the basis for the development of a range of models
The most general and fundamental insight of this which investigated the role played by location and space
neoclassical tradition provides us with our second prin- in determining the nature of inter-firm competitive
ciple of location-theory: behaviour in situations in which the firms are inter-
dependent. These models defined markets explicitly in
Location theory principle 2. In situations where production spatial terms by assuming a geographical distribution of
technology is governed by principles of factor substitution, customers, rather than by simply defining a market as
all location-optimization problems can be considered to a single point in space. The outcomes of these models
be production-optimization problems, and all production-
suggested that the spatial characteristics of a market
optimization problems can be considered to be location-
optimization problems. In other words, the various
itself contributes to the nature of the competitive
technical relationships do not need to be stable, but do behaviour, in that there are dynamic interrelationships
need to be identifiable, for such models to be tractable. between the spatial nature of the market, the type of
Only the locational coordinates need to be both identifi- industrial structure and the various strategies employed
able and stable. by the competitors. Such models have tended to be
developed by means of a game theoretic approach
A fundamental feature which is common to both of in which we explicitly specify the interrelationships
these classical and neoclassical location theory traditions between the firms. From the perspective of location
is the fact that these analytical approaches generally theory, one key outcome has arisen from this approach.
accept the market location and market prices as given. This was demonstrated by D ’A S PR EM O NT et al.,
Neither microeconomic approach makes any real 1979, who showed that there is no stable Hotelling-
attempt to provide an explanation of the nature of type solution in an environment in which prices are
market locations or market prices. Nor do they make flexible. In other words, in situations where price
any real attempt to explain why many activities are adjustments can be considered to be one of the com-
often grouped together in geographical space. Rather, petitive strategies available to the oligopolistic firm,
the industrial or urban clustering of activities is simply geographical clustering is not a natural outcome,
assumed to exist primarily for historical reasons or because of the Bertrand problem of downward price
because of topographical features.2 The arguments spirals.
underpinning agglomeration behaviour (M A RS HA L L , We can turn this analytical conclusion on its head,
1920; H OOV ER , 1948) are generally treated as being however, in order to understand one of the necessary
exogenous to the micro-location problem. Once these conditions under which geographical co-location
654 Philip McCann and Stephen Sheppard
would indeed be tenable. Geographical proximity and Within each particular geography-production-
industrial clustering are only possible in situations in organization frame of reference, this classical methodo-
which price competition for identical products is not a logical approach is therefore both coherent and
major feature of the market behaviour. consistent. The reason is that by defining the geo-
Spatial competition and market area analysis there- graphy-production-organization frame of reference of
fore provides us with our third and fourth fundamental each model structure, it is theoretically possible to
principles of location theory: specify a null hypothesis which can be tested empiric-
ally. In other words we can make specific predictions
Location theory principle 3. The specific reasons for, and about the nature of micro-location behaviour which
outcomes of, industrial co-location or clustering, cannot in principle at least is testable. However, these
be understood without a consideration of the cost inter- methodological principles also raise questions and prob-
relationships between the co-located firms. lems which are more generally applicable to all types
of microeconomic industrial location analysis. The
Location theory principle 4. Industrial co-location or cluster- reason for this is that many modern models of eco-
ing can only take place in markets characterized primarily
nomic geography aim to discuss location behaviour
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This requirement of an analytical reference frame- people construct for themselves or find themselves
work, of either a geographical or structural-hierarchical in. Similarly, in the neoclassical location-production
nature, is the essential difference between micro- models, the actual nature of the inputs and outputs
economic models of location theory and various other included in the production functions remain largely
less specific theoretical approaches to location analysis, undefined. This is implicitly accepted so as to provide a
such as the Marxist, structuralist, or ‘post-Fordist’ tradi- more general framework for understanding the location
tions. Yet, we would argue that the methodological behaviour of all types of firms. While there are some
requirement of a reference structure, irrespective of problems with this approach (M C C AN N , 1999), the
whether this reference is structural or geographical, neoclassical location-theory research programme expli-
provides an analytical rigour to the field of micro- citly attempts to provide a common framework for
economic location theory. Adopting this approach analysing the location behaviour of all of the various
means that we can make predictions about the location sectors of the economy.
behaviour of individual firms which, at least in prin- This movement towards providing an analytical
ciple, ought to be testable. Moreover, adopting this framework which is intended to be generally applicable
approach also means that the empirical requirements to all sectors and locations has been most evidently
for testing such predictions can be specified. In the been observed in the recent work of the ‘new economic
case of classical, neoclassical and market area location geography’ research programme (F U JI TA et al., 1999)
theories, the empirical requirements for testing the and also the recent literature on industrial clustering
theories relate to the calibrating the relationship (P O RT ER , 1990, 1998). Both of these analytical frame-
between transport costs and the technical production works are based on the crucial assumption that there
relationships, because transport costs are assumed in are many situations in which it is advantageous for
these models to be the spatial transactions costs faced firms to group together in space. However, unlike
by the firm. In more modern situations, however, it classical or neoclassical theory, what neither of these
may well be that the spatial transactions costs faced by frameworks is able to do is to explicitly distinguish
the firm are rather more complex than simply transport between the situations in which it is advantageous for
costs, and that broader or more sophisticated definitions an individual firm to locate close to other firms from
of spatial transactions costs must be adopted. Yet this the circumstances in which it is disadvantageous for
does not mean that such approaches are somehow out- the individual firm to do so. Nor does either framework
of-date, because the methodological requirement of a provide a means by which we can identify which
geographical or structural reference framework is still particular type of firm will benefit from which particu-
essential in order to analyse firm location behaviour. lar clustering behaviour. The reason for this is that
Without such a reference framework it becomes impos- neither the new economic geography nor the clustering
sible to speak about the relationship between the pro- literature explicitly discusses the production function
duction behaviour of the firm and the spatial nature of the individual firm;3 nor does either literature
transactions costs it faces. And yet, only with such a distinguish between the nature of the spatial trans-
discussion can we identify whether observed location actions costs faced by the firm from those production
behaviour is optimal or even rational. costs which are location-specific. Finally, in tandem
The fact that these location theory methodological with both classical and neoclassical location theory,
and analytical insights are generally applicable to all neither the new economic geography nor the clusters
aspects of industrial location also reflects a broad move- literature raises the issue of the hierarchical definition
ment within the overall science of location analysis. of the firm, and the problem of whether transactions
Early classical location models were developed in order should be external or internal to the firm. Yet, in
to discuss the behaviour of particular sectors, whereas discussing the questions of industrial clustering from a
656 Philip McCann and Stephen Sheppard
microeconomic perspective, these are actually the between the co-located firms. Secondly, we must expli-
central issues. As we have seen, one of the methodo- citly define the nature and behaviour of the spatial
logical lessons from classical and neoclassical location transactions costs faced by modern firms. Only by
theory is that only by exogenously defining the produc- doing this can we understand the both the applicability
tion and organizational nature of the firm and its and limitations of the location models we are using.
relations can we begin to discuss the geographical Without such an understanding our spatial conclusions
aspects of the firm. Alternatively, by exogenously will be neither verifiable nor refutable. Thirdly, in order
defining the geography of the firm we can begin to to point to the possible future developments required
discuss the production, organization and relational in location theory, we must consider how both the
issues faced by the firm. What we cannot do is leave both interdependencies between firms have changed over
the geography of the firm and its technical production recent years, as well as how the nature of the spatial
nature undefined, because such an analytical problem transactions costs faced by the firms have changed over
cannot be solved. Only by asking such questions can we recent years.
hope to understand and distinguish the microeconomic In the next section we explain the implicit assump-
tions which underlie the different theoretical descrip-
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Analytical approaches Models of pure agglomeration Location-production theory Social network theory
Input–output analysis (Granovetter)
Notion of space Urban Local or regional but not urban Local or regional but not urban
popular. In reality, all spatial clusters or industrial con- fusion of locational analysis with input–output analysis
centrations will contain characteristics of one or more (I S AR D and K U E NN E , 1953). Component firms
of these ideal types, although one type will tend to be within the spatial grouping each undertake significant
dominant in each cluster. Understanding what are the long-term investments, particularly in terms of physical
dominant features of a particular cluster is essential in capital and local real estate, in order to become part of
order to work out how we are to analyse it either the grouping. Access to the group is therefore severely
theoretically or empirically. restricted both by high entry and exit costs, and the
The characteristics of each of the cluster types are rationale for spatial clustering in these types of industries
listed in Table 1, and as we see, the three ideal types of is that proximity is required primarily in order to
clusters are all quite different. Firstly, in the model of minimize inter-firm transport transactions costs. Rental
pure agglomeration, inter-firm relations are inherently appreciation is not a feature of the cluster, because the
transient. Firms are essentially atomistic, in the sense land which has already been purchased by the firms is
of having no market power, and they will continuously not for sale. The notion of space in the industrial
change their relations with other firms and customers complex is local, but not necessarily urban, and may
in response to market arbitrage opportunities, thereby extend across a sub-national regional level. In other
leading to intense local competition. As such, there is words, these types of complexes can exist either within
no loyalty between firms, nor are any particular rela- or far beyond the boundaries of an individual city, and
tions long term. The external benefits of clustering depend crucially on transportation costs.
accrue to all local firms simply by reason of their local The third type of spatial industrial cluster is the social
presence. The cost of membership of this cluster is network model. This is associated primarily with the
simply the local real estate market rent. There are no work of G RAN OV ETT ER , 1973, and is a response to
free riders, access to the cluster is open, and con- the hierarchies model of W I LL IA M SO N , 1975. The
sequently it is the growth in the local real estate rents social network model argues that mutual trust relations
that is the indicator of the cluster’s performance. This between key decision-making agents in different organ-
idealized type is best represented by the M A RS HA L L , izations may be at least as important as decision-making
1920, model of agglomeration, as adopted by the hierarchies within individual organizations. These trust
new economic geography models (K RUG MA N 1991; relations will be manifested by a variety of features,
F U JI TA et al., 1999). The notion of space in these such as joint lobbying, joint ventures, informal alliances
models is essentially urban space, in that this type of and reciprocal arrangements regarding trading relation-
clustering only exists within individual cities. ships. However, the central feature of such trust rela-
Secondly, the industrial complex is characterized tions is an absence of opportunism, in that individual
primarily by long-term stable and predictable relations firms will not fear reprisals after any reorganization of
between the firms in the cluster, involving frequent inter-firm relations. Trust relations between key
transactions. This type of cluster is most commonly decision makers in different firms are assumed to reduce
observed in industries such a steel and chemicals, and inter-firm transactions costs, because when such trust-
is the type of spatial cluster typically discussed by based relations exist, firms do not face the problems of
classical (W E BE R , 1909) and neoclassical (M O S ES , opportunism. As such, these trust relations circumvent
1958) location-production models, representing a many of the information issues raised by the markets
658 Philip McCann and Stephen Sheppard
and hierarchies dichotomy (W I LL IA M SO N , 1975). groupings of activities will exhibit characteristics of
Where such relations exist, the predictability associated more than one of the stylized characterizations here, it
with mutual non-opportunistic trust relations, can is still necessary for us to decide what is the dominant
therefore partially substitute for the disadvantages nature of the cluster, because this will determine the
associated geographic peripherality. Inter-firm coopera- appropriate empirical technique for us to use. For
tive relations may therefore differ significantly from the example, the financial services of the City of London
organizational boundaries associated with individual exhibits primarily the characteristics of the pure
firms, and these relations may be continually reconsti- agglomeration model, although there are also some
tuted. All of these behavioural features rely on a com- secondary characteristics associated with the social net-
mon culture of mutual trust, the development of which work model (G O RDON and M C C AN N , 2000). In this
depends largely on a shared history and experience of case, real estate capitalization techniques and aggregate
the decision-making agents. production function methods will probably be the most
This social network model is essentially aspatial, but appropriate tools of empirical analysis, supported by
from the point of view of geography, it can be argued various case study techniques. A second example of
that spatial proximity will tend to foster such trust this concerns the P O RT ER , 1990, 1998, description of
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relations over a long time-period, thereby leading to a clustering. Although Porter assumes that the dominant
local business environment of confidence, risk-taking competitive effects of clustering are mediated by
and cooperation. Spatial proximity is thus necessary, information flows between firms and individuals within
but not sufficient to acquire access to the network. As the urban sphere, the primary effect of which is to
such, membership of the network is only partially stimulate local competition by increasing the transpar-
open, in that local rental payments will not guarantee ency associated with competitive improvements, he
access, although they will improve the chances of also acknowledges that such information flows are
access. In this social network model, space is therefore mediated by strong interpersonal networks which may
once again local, as with the complex, but not neces- well extend beyond the urban scale in situations where
sarily urban, and often extends over a sub-national such trust-relations exist. As such, the clustering
regional level. Once again, in this case, both informa- description of P O RT ER , 1990, 1998, can also be argued
tion transactions costs and transportation costs may play to fit primarily into the pure agglomeration model
a role in determining the importance of geographical but also appears to exhibit secondary characteristics
peripherality. The major geographical manifestation of associated with the social network category. The empir-
the social network is the so-called ‘new industrial areas’ ical techniques used to analyse the Porter model will
model (S COT T , 1988), which has been used to describe therefore be similar to those used to analyse the City
the characteristics and long-term growth performance of London. On the other hand, a third example is the
of areas such as the Emilia-Romagna region of Italy case of Silicon Glen in Scotland. In this particular
(P I OR E and S A B EL , 1984; S COT T , 1988).4 spatial grouping of firms, the dominant characteristics
of the cluster are that of the industrial complex, with
some secondary aspects of the social network model
FUTURE DIRECTIONS FOR
embedded within the system. Here, traditional location
LO C ATION THEORY
theory techniques and input–output analysis will be
On the basis of the previous sections we argue that most appropriate, allied with some case study work. In
there are three primary directions in which future each of these cases, although we acknowledge that
location theory must develop: the spatial industrial groupings are highly complicated,
what we are doing is to determine the dominant
Direction 1: Acknowledging the micro-foundations of clusters. characteristics of the inter-firm relationships in order
Using a transactions-costs approach in order to under- to determine how we are to most appropriately analyse
stand and define the spatial-industrial nature of an the group empirically. Using an industrial complex
industrial cluster is the first major problem which future model based on input–output techniques in the first
location theory will need to address. This approach is two cases will actually tell us very little about the nature
entirely in keeping with that of the classical location of either of these particular clusters; similarly, using a
approaches, the only difference being that the context pure agglomeration model in the third example will
of analysis is rather different. As we see, each of also tell us very little. In situations in which we have
these different model types has a different notion widespread case study evidence, the choice of model
of geography, a different notion of the production- will be made relatively easy. However, in situations
organizational arrangements of the firms, and a differ- where case study evidence is lacking, we can use the
ent notion of the transactions costs faced by the firms. framework outlined in Table 1 to help us interpret the
It is important for us to be aware of these fundamental empirical data available so we can understand the nature
differences, because the techniques that we should of the industrial cluster, without necessarily ascribing a
adopt to analyse each of these cluster types are quite particular model structure to it a priori (G O RDON
different. Although in reality many observed spatial and M C C AN N , 2000). Adopting this classical type of
The Rise, Fall and Rise Again of Industrial Location Theory 659
methodological approach will at least allow us to say essentially requires face-to-face contact. The opportu-
something testable. nity costs involved in not having face-to-face contact
will consequently increase with the quantity, variety
and complexity of the information produced
Direction 2: Redefining the nature of modern spatial trans- (M C C AN N 1995b; G A S PA R and G LA ES ER , 1998).
actions costs. The second problem facing future loca- The effects of this will be to increase the costs of doing
tion theory is to reconsider how modern spatial business across large geographical distances.
transactions costs are incorporated into location Meanwhile, transportation technologies have
models. There have been fundamental changes in the improved dramatically over recent years. Obvious
nature and levels of spatial transactions costs which examples of this include the growth in roll-on roll-off
have become very evident over recent years. Yet, rather trucking, containerization, rapid-turnaround shipping,
than reducing the importance of location problems it and the increased efficiency and frequency of airline
can be argued that in many cases these changes have services. On the other hand, the quantity, variety and
actually increased the importance of location as an complexity of market information generated in the
economic issue. Therefore it is necessary for these modern economy is increasing. This also implies that
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changes to be incorporated into future models. To see in many industries which involve the production or
this, we can split up modern spatial transactions costs shipping of goods across space, the variety and com-
into two major groups, because the spatial transactions plexity of the logistics operations being undertaken
costs faced by firms are primarily of two types: informa- will also increase. As the demand for delivery speed
tion transmission costs; and transportation costs. increases, the associated opportunity costs of lead-
Since the 1980s we have seen dramatic improvements times also increase, and the average inventory levels
in the ability of decision makers and planners to maintained will fall. Analytically, the effect of this is to
coordinate activities across space. The primary reasons increase the transactions costs associated with shipping
for these improvements have been the enormous tech- goods over any given distance.5 The most extreme
nological developments in information technology, and example of this trend towards more frequent shipments,
also the advent of widespread usage of these technol- is the application of just-in-time ( JIT) manufacturing
ogies. These developments have meant that complex and distribution techniques, the influence of which has
operations can now be managed both more efficiently pervaded all areas of modern production, distribution
and effectively than was previously possible. There are and retailing. In the new JIT production and distribu-
two aspects to these developments. tion arrangements (N I SH IG UCH I , 1994; S C H ON -
Firstly, the new information technologies have B ERGE R , 1996), it is necessary to control the flows of
reduced the real costs of communicating across distance, goods between firms to a very high degree, in order
allowing us to more efficiently control existing spatial to ensure the timeliness of deliveries. New information
arrangements of activities (The Economist, 1999a). This technologies allow firms to coordinate logistics activi-
is a common observation in industrial sectors and ties across huge geographical areas in a very sophisti-
activities where physical commodities are being moved cated and timely manner. Both household and
across large distances, such as in the management of industrial consumers now expect goods to be delivered
international importing and exporting supply chains JIT. As such, the nature of demand for transactions
(Financial Times, 1999) or the coordination of multi- across space has changed dramatically. As such, there is a
national manufacturing activities (The Economist, direct parallel with the argument regarding information
1999b). Analogous arguments also exist for the case of costs only, in this case, the opportunity (time) costs of
the service sectors, in situations where information goods shipments are tied up in the levels of inventory
rather than physical goods is being transferred across being held rather than the opportunity (time) costs of
space. Secondly, the existence of these new information not having face-to-face contact.
technologies also allows decision makers to undertake There is a range of empirical evidence which suggests
the coordination of spatial arrangements of activities that the spatial transaction costs involved in the shipping
which were previously not possible. On the other hand, of goods have indeed increased over the last two
however, there are some other arguments which suggest decades, because of this demand for more frequent
that over time the development of these information deliveries. Firstly, the average inventory levels for almost
technologies is actually leading to increases in the all manufacturing and distribution sectors in the
costs of transmitting information across space, thereby developed world have fallen dramatically since the
increasing the relative importance of geographical cent- 1980s, relative to the value of output (S H ON BE RGE R ,
rality. The argument here is that an increase in the 1996; Financial Times, 1998). This implies that the
quantity, variety and complexity of information pro- average lead times of goods-shipments have fallen over
duced itself increases the costs associated with transmit- recent years, with a concomitant increase in goods-
ting this information across space. This is because much shipment frequencies. Secondly, by carefully dis-
of the information will be of a non-standardized tacit entangling the various components of transport costs it
nature, and the transmission of this type of information becomes clear that the proportion of global output
660 Philip McCann and Stephen Sheppard
which is accounted for by logistics and transportation and labour hysteresis are major features, these observa-
activities in the economy has not fallen over recent tions have profound implications for the justifications
decades (Financial Times, 1997; H U MM EL S , 1999). we adopt for our production function specifications.
Thirdly, while the transportation cost component of Within this general frequency-optimization frame-
bulk materials has indeed generally fallen, in the case work, one direction of this research has focused on the
of manufactured goods, there is evidence that this role played by the total logistics costs faced by firms
proportion has actually increased over recent decades, producing goods, rather than simply the total transport
in spite of the improvement in transportation and costs that they face (M C C AN N , 1993, 1997, 1998).
logistics technologies (H U MM EL S , 1999). Fourthly, This logistics costs approach incorporates transport
industries which are very dependent on JIT shipments costs plus all of the industrial costs associated with
have tended to reorganize their trade patterns in favour inventory holding within the classical Weber-Moses
of geographically close suppliers and customers (R E ID , type of framework, and allows for a whole series of new
1995; M C C AN N , 1998). Moreover, this behaviour is location-optimization conclusions to be generated. In
even evident in industries in which the product value- particular, we see that the costs of geographical distance
are far higher than has previously been supposed. This
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