RSA Sda17-18-Competition-Pack PDF

Call for
entries
2017/18 Competition
pack
The RSA Student Design Awards (SDA)
is a competition run by the RSA, a registered charity in England ‘The RSA Student Design Awards is a pioneering
and Wales (212424) and Scotland (SC037784)
curriculum that nurtures the next generation of
© 2017
creative talent around the world. All participants
RSA
8 John Adam Street gain practical skills and engage with industry
London WC2N 6EZ
England briefs while winners prove year on year that they
sdaenquiries@rsa.org.uk are designers shaping our future.’
www.thersa.org/sda
RSA Design Team

Betty Jackson cbe rdi
Sevra Davis, Director of Design and Director of the SDAs Fashion designer and Master of the RSA Royal Designers
Rebecca Ford, Programme Manager, SDAs
Melanie Andrews, Design Network Manager
RSA Student Design Awards Winner 1971
Janet Hawken, Administrator
Hannah Pater, Senior Partnerships Manager
Lotte Dawson, SDA intern
SDA 2017/18 Production
Designed by
Creative Nomads Associates
Printing by
Maxim Services
We are delighted to introduce We are always evolving the programme in line The RSA is an independent charity and the
the RSA Student Design with feedback from stakeholders, including
educators and participants and we are
RSA Student Design Awards is only made
possible by the support of our partners and
Awards for 2017/18. pleased that 2017/18 will build on the success sponsors. Our partners this year represent
of 2016/17 and we will continue the following a wide range of sectors and industries, but
The RSA Student Design Awards programme updates made last year: most importantly, they share our belief that
(SDAs) is an annual curriculum and design and designers can have a wider, more
competition delivered as a set of project briefs 1 Equal Judging Criteria: The six judging impactful and positive role in society. We
focused on a range of current and emerging criteria will remain the same in 2017/18 and would like to thank this year’s partners and
social, economic and environmental challenges. these are described more fully on each brief. sponsors who have made this programme
Participants are asked to use creativity, design Importantly, the criteria are weighted equally possible: NatWest, Philips, the Marketing
thinking and the practical application of design and work will be judged against the criteria Trust, the Office for Disability Issues, NCR,
skills to tackle these pressing issues and in totality. Please note that the one exception The Chartered Institute of Marketing, Eureka,
responses may come from any discipline and is the ‘Moving Pictures’ brief, which has five Symphony, AEG, Blanco, Kesseböhmer,
take any form. The briefs are developed in criteria as it does not include the criterion for Natracare, Kinneir Dufort, Waitrose and many
close collaboration with our industry partners commercial awareness. more individual supporters and collaborators.
and we are pleased to provide regular support 2 Hero Image: As in the last few years, there
for participants working on the briefs, as well is an entry requirement for a ‘hero image’. Thank you to the dedicated students, faculties
as educators embedding the briefs in their The hero image should be a singular ‘poster and sponsors that continue to make the RSA
curricula. Participants are encouraged to image’ that conveys the essence of the Student Design Awards a success. Please
review the online toolkits for each brief submission with a short one-sentence contact us with any questions about the
and to attend the organised workshops description. Think of it as a billboard programme and we look forward to working
where possible. advertisement for the proposed solution. with you this year.
3 Simple process for requesting university
We now face serious, unprecedented, and visits: As always, we are keen to increase Sevra Davis
complex global challenges that require engagement and participation at colleges Director of Design at the RSA
creativity, collaboration and cooperation more and universities across the UK and around Director of the RSA Student Design Awards
than ever before; unleashing the creative the world, and we want to make it as easy
potential and innovation of the next generation as possible for you to get in touch with us to Rebecca Ford
will be crucial to tackling these wicked request a visit to your educational institution. Programme Manager,
problems. The RSA Student Design Awards Please take a look at the Tutors tab of our RSA Student Design Awards
programme therefore exists to support and website (www.thersa.org/sda) where you will
encourage students to reveal the possibilities be taken to the simple form to request a visit.
that design presents and to seize the 4 Workshop programme: All students working
opportunity to challenge themselves to develop on the RSA Student Design Awards briefs
inspiring solutions that will help move us all to a are warmly invited to attend a series of
more sustainable, happier and healthier future. workshops throughout Autumn and Winter
2017/18 to encourage the development of
The eight briefs that form the 2017/18 RSA innovative design-thinking, collaboration and
Student Design Awards programme bring tangible skills. Workshop themes and dates
together a range of thematic research areas will be announced in early Autumn 2017.
aligned with the UN Sustainable Development
Goals (SDGs). We share the UN’s commitment The RSA Student Design Awards programme
to a future that protects the planet and ensures welcomes entries from enrolled students and
prosperity for all and we believe that design new graduates from anywhere in the world and
and designers have an important role to play we hope that 2017/18 will continue to see more
in realising this future. To this end, the broad global educational institutions participating
themes addressed this year include: and an even greater range of students sending
– Empowering people to live longer, healthier their work into the competition.
lives and supporting overall wellbeing (UN
SDG Goal 3: Ensure healthy lives and Registration for the 2017/18 programme is
promote wellbeing for all at all ages) now open and all prospective entrants are
– Supporting sustainability and the transition encouraged to register to receive information
to a circular economy (UN SDG 12: Ensure and reminders about key dates; educators,
sustainable consumption and production collaborators, sponsors and supporters are
patterns, and UN SDG 13: Take urgent action also invited to subscribe to our newsletter to
to combat climate change and its impacts) receive regular updates. Submissions will be
– Fostering a more tolerant and inclusive taken electronically through our online platform
society and environment that works for – please note the final date for registering
everyone (UN SDG 16: Promote just, and submitting work into the competition is 14
peaceful and inclusive societies) March 2018 at 4 pm GMT. Specific guidelines
about how to enter and pay the entry fee can
be found on our website or in the Guidelines
for Entry document.
‘You can literally draw a line through my career back
to the point I picked up an RSA design brief and say
right, well that was the start of something that would
never have happened otherwise…’
Tom Tobia
Founding Director, Makerversity
RSA Student Design Award Winner 2004
Introduction Contents

Page 1 Page 3
Working Sleep Fair

Well Matters Play
Page 5 Page 7 Page 9
The Hygienic Fair Finance Eat, Share,

Home For All Live
Wearing Moving Entry Rules and

Intelligence 2.0 Pictures Guidelines
Contents
Key dates
August 2017
– Briefs launch online + registration opens
Mon 15 Jan 2018 – Competition opens
for submissions via sda.thersa.org
Wed 14 Feb 2018, 4 pm GMT
– Deadline for ‘early bird’ submissions
at reduced entry fee of £25
Wed 14 March 2018, 4 pm GMT
– Final deadline for online registration
+ submission (£35 entry fee)
Wed 21 March 2018
– Judging begins (2 stages: shortlisting
+ interviews with finalists)
Tues 22 May 2018 – Winners announced
June 2018 – Awards Ceremony at the RSA
24.08.17
How this brief will be judged
1 Social and environmental benefit
2 Research and insights
3 Design thinking
4 Commercial awareness
5 Execution
6 Magic
Please see the next page for further details
Working Brief
Design a vision and business case for a way
How should you approach this brief?
– Your solution should demonstrate a strong
Well to promote greater wellbeing when people are

at work, wherever that work takes place, that
will contribute to higher productivity and better
understanding of mental health and
wellbeing in working environments. What
are the incentives for people to engage
overall mental health. with or adopt your solution? How will it
change behaviour? What are the benefits for
Background different stakeholders?
– Mental health and wellbeing are important for – Consider the ‘5 Ways to Well-being’ 4 –
everyone. In the UK, one in six working aged certain activities which build resilience and
people will experience poor mental health at promote good mental health, based on
any given time. research evidence:
– The physical setting, culture, norms and 1 Connect. Spending time with colleagues,
activities of work environments all impact neighbours, friends or family.
on wellbeing. Impacts can be positive 2 Being active. Doing a physical activity
or negative, and wellbeing at work is an you enjoy.
Awards important factor for employers to attract and

retain staff.
– This means thinking not only about treating
3 Keep learning. Stretching yourself or trying
something new.
4 Give. Doing something for someone else.
and supporting people with mental health 5 Take notice. Pay attention to the
issues, but also about preventing poor mental external world.
health by embedding positive mental health – How can working environments support
behaviours and activities as part of our daily the mental health needs of workers, and
There are two awards available for this brief. lives – both at home and at work. contribute to wellbeing? We are looking for
– Research shows there is a strong correlation meaningful solutions, which have potential
NatWest Award of £2500 between wellbeing and productivity in the to be applied in the real world. You are highly
for the best design project/s workplace – for example in the UK, healthy, encouraged to collaborate with different
highly engaged employees are on average stakeholder groups to develop, test and
NatWest Award of £1000 up to 30 days more productive.1 refine your solution.
for the best business case/s – Productivity losses at work occur from people – The majority of mental health issues
taking time off for mental health reasons, but are ‘common mental disorders’, such as
The judging panel may decide on more than also from people being at work yet working depression and anxiety – for the purposes
one winner and will allocate the awards at a sub-optimal level. These combined of this brief you should focus on these, as
accordingly. In addition, the judging panel may factors account for productivity losses opposed to psychotic disorders such as
award commendations. estimated at 9 percent for the UK economy. schizophrenia.
Up to 40 percent of the UK workforce’s – You can focus on any working environment
In addition, all shortlisted entrants will receive sickness absence is due to mental ill health, or occupation anywhere in the world: from
mentoring on their project and may be invited and work-related mental health issues add startups to big business, across different
to the annual NatWest Executive Team Lunch, pressure to stretched NHS resources. industries and sectors, from schools and
Exhibition and Industry Networking Event in – The impact of good design on wellbeing and hospitals to offices, agencies and factories.
Summer 2018. productivity has been well-evidenced.2 At the Whatever you choose to focus on, it is
same time, social changes and technological essential that your response is informed by
advancements are reimagining work3 and strong human-centred research and insights.
changing the requirements of ‘workplace’ – What initiatives already exist to try and
design. For many the workplace now goes improve mental health and wellbeing among
beyond a single building, as activity-based your target audience? Do some market
working, field-based working, remote analysis, and highlight the unique points in
working, flexible and freelance working are your solution against other existing products/
Sponsored by
on the rise. services in the competitive environment –
clearly show us what makes your solution
different and compelling.
August 2017 15 Jan 2018 14 Feb 2018 14 Mar 2018 21 Mar 2018 22 May 2018
Briefs launch Competition ‘Early Bird’ Final submission Judging begins: Winners
+ registration opens submission deadline shortlisting and announced
opens deadline (£25) (£35) interviews
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RSA Student Design Awards 2017/18 | 5/26 Working Well | 1/2

www.thersa.org/sda | sdaenquiries@rsa.org.uk
Key dates write a business case, visit the ‘Working Well
Toolkit’ page of the RSA Student Design
August 2017 – Briefs launch online Awards website
+ registration opens – Optional YouTube / Vimeo + website links
Please note that we cannot guarantee
Mon 15 Jan 2018 – Competition opens for supporting films and websites will be viewed
submissions via sda.thersa.org at the shortlisting stage. If you have created
digital materials, we recommend referencing
Wed 14 Feb 2018, 4pm GMT them (for example by including labelled film
– Deadline for ‘early bird’ submission at stills or website screen grabs) in your 4 main
reduced entry fee of £25 PDF boards
App-based solutions are discouraged where
they haven’t been considered alongside Wed 14 March 2018, 4 pm GMT
people’s offline incentives and motivations. – Final deadline for online registration Mentoring
Whatever your solution, you should also + submission (£35 entry fee) Shortlisted entrants on this brief will be invited to
consider: a mentoring session with a designated mentor.
– the wider social benefits and how it Wed 21 March 2018 The mentors will be matched to entrants based
might scale – Judging begins (2 stages: shortlisting on the theme of the project. The mentors will
– material production and specification + interviews with finalists) help shortlisted entrants develop their projects
– an indication of cost and business models and prepare for interview, where possible.
For the purposes of illustration only, viable
June 2018 – Awards Ceremony
responses could include: NatWest Executive Team Lunch
– a product or service design solution that Winning, commended and shortlisted students
helps people address work-life balance or on this brief may be invited to attend a lunch
facilitates collaboration Submission Requirements and reception to celebrate their work at a
– an architectural or interior design solution All entries must be submitted through our major NatWest office in London. This event
that supports a change in the way people online entry system, accessed via is an opportunity for entrants to talk about
work or a new way of using or allocating www.thersa.org/sda their project with an informed and interested
workspace audience, which will include members of the
– an activity or event people can take part in If you are unable to submit online, please NatWest Executive Team. In addition, design
within the workplace contact us by email at sdaenquiries@rsa.org.uk industry representatives will be in attendance
– a behaviour change strategy that supports and students are encouraged to find out about
healthy ways of working As you prepare your submission, please professional opportunities in a range of
ensure that: businesses.
…and many more are possible. – You do NOT include your name, university/
college or other identifying marks anywhere
on your submission Partner Information
Judging criteria – None of your submission files exceed 10Mb
There are six criteria that your entry will – this is the maximum size for each individual NatWest
be judged against – make sure that your file / board when you submit online NatWest is recognised as a pioneer in
submission materials demonstrate that your providing choice to its employees in the way
solution meets these criteria: The submission requirements are: they work. The Choice Programme has evolved
1 Social and environmental benefit – how – 1 x A3 PDF Hero image with 1 over a number of years to explore, develop
does your solution benefit society and/or sentence description and deliver a flexible approach about how
the environment? A singular ‘poster image’ that conveys the and where people work and their working
2 Research and insights – how did you essence of your project, plus a 1 sentence environment. This brings benefits for both the
investigate this issue? What were your strapline or description individual in terms of work life balance and the
key insights? – 1 x A3 PDF Big Idea Summary business through effective use of property
3 Design thinking – how did your research and A single A3 PDF page describing your ‘Big resources. The aim of our involvement in the
insights inform your solution? How did you Idea’ in less than 250 words. This should RSA Student Design Awards is to encourage
develop, test, iterate and refine your concept? clearly explain what your solution is, the and support as many students as possible in
Demonstrate the journey you’ve been specific area of need it addresses, and how their design studies to prepare them for their
through to the end result you arrived at the solution careers in the professional design environment.
4 Commercial awareness – does your journey – 4 x A3 PDF Boards Outlining Your Proposal Over the past five years NatWest has offered an
make sense from a financial point of view? 4 pages describing your proposal and enhanced programme of support to participating
What is the competitive environment your demonstrating that you have met the 6 students including site visits, workshops and
solution would sit within? judging criteria. Each board should include mentoring. This year we will be able to further
5 Execution – we are looking for a design a heading. Number each board in the top support some students with outstanding
solution that feels pleasing and well resolved right hand corner, in the order they should be design projects and the desire to take them to
6 Magic – we are looking for a bit of ‘magic’ viewed by the judges market with our enterprise scheme.
– a surprising or lateral design solution – 10 x A3 PDF Pages of Supporting Material
that delights Up to 10 A3 PDFs of additional material Brief developed in collaboration with Russ
illustrating your development process – Camplin, Design & Strategy Manager, RBS
this could include scanned pages of your Choice & Design and and Tim Yendell, Head of
sketchbook or computer modelling/sketches RBS Choice & Design.
(if applicable)
– 1-2 page A3 PDF Business Case 1 www2.cipd.co.uk/community/blogs/b/research-blog/
You must also submit a business case archive/2016/11/24/measuring-what-works-workplace-
wellbeing
in addition to the above. The business 2 www.bbc.co.uk/news/education-31603122
case should not exceed two pages and 3 www.youtube.com/watch?v=G11t6XAIce0
may include diagrams and/or charts as 4 neweconomics.org/2008/10/five-ways-to-wellbeing-
appropriate. For more information on how to the-evidence/
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3 Design thinking
5 Execution
6 Magic
Sleep Brief
Design a product, service or system to improve
– There are a large number of sleep support
Matters health and wellbeing by encouraging and/or

enabling better sleep.
products on-line (from pillows to pills, from
lists to coaches), often targeting symptoms.
This brief asks you to think beyond those
Background solutions and examine how sleep impacts our
– Almost half of adults in the UK suffer from overall wellbeing and how good sleep can
poor sleep,1 with stress, money worries and be improved; you are asked to interrogate
mobile devices often blamed… but the cost arguments around quality and quantity and to
of all those sleepless nights is more than just design a solution that will aid improved sleep.
bad moods and a lack of focus; it’s now clear – Rather than simply designing something that
that good sleep is essential for a long and responds to existing accepted guidelines
healthy life. around sleep (eg eight hours per sleep is
– The short-term effects of a lack of sleep, ‘right’), you are asked to think holistically
such as feeling grumpy and not working about what factors actively contribute to
at your optimum, are well known, but or undermine the possibility of good sleep.
Awards sleep deprivation can also have profound

consequences on our longer-term mental
and physical health.
You may want to think about the role of
nutrition, exercise, mental states, physical
environments and more. You are invited
– Regular bouts of poor sleep put to consider an ecosystem of (connected)
people at risk of serious medical products and services that contribute to
conditions, including obesity, heart improved sleep and energy.
disease and diabetes – and it shortens your – You can design for any target group,
There are two awards available for this brief. life expectancy; in addition, a number of whether young kids who have trouble
conditions contribute to and can exacerbate sleeping, stressed adults, or people with
Philips Award of £2500 poor sleep, including arthritis, asthma, medical conditions that make it hard for
depression, and back pain. them to sleep; you should explore your
RSA Fellows’ Award of £1250 – Although we spend approximately a third of target audience through primary research,
our lives asleep, sleep is more complex than and ensure your solution understands their
The judging panel may decide on more than most of us realise. Our bodies go through a concerns and motivations and responds to
one winner and will allocate the awards variety of processes and stages during sleep real needs.
accordingly. In addition, the judging panel may that many people are unaware of – how can
award commendations. better understanding the sleep process help For the purposes of illustration only, viable
all of us improve our sleep? responses could include:
Philips is also seeking to offer paid placements – We can all benefit from improving the quality – a product-service-system that facilitates
to the winning, commended and/or short- of our sleep, but there is no universal answer good sleep
listed entrants; this will be decided at Philips’ to the question of how much sleep is needed – an environmental or spatial design solution
discretion. – how can people work out how much sleep that improves the conditions for good sleep
they need and learn how to achieve this, even – an activity that increases mental wellbeing
it means altering their sleep pattern and their or boosts positive behaviours that impact
lifestyle? positively on sleep
– a response that addresses one of the clinical
reasons for bad sleep
– a behaviour change campaign around
better sleep
– a design that improves the experience of and
around sleep
– an resource or initiative to educate people
Sponsored by
about the importance of sleep
...and many more are possible.
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Judging criteria Submission Requirements Partner Information
There are six criteria that your entry will All entries must be submitted through our
be judged against – make sure that your online entry system, accessed via Royal Philips of the Netherlands is a diversified
submission materials demonstrate that your www.thersa.org/sda technology company, focused on improving
solution meets these criteria: people’s lives through meaningful innovation
1 Social and environmental benefit – how If you are unable to submit online, please in the areas of Healthcare, Consumer
does your solution benefit society and/or contact us by email at sdaenquiries@rsa.org.uk Lifestyle and Lighting. Headquartered in the
the environment? Netherlands, Philips posted 2013 sales of
2 Research and insights – how did you As you prepare your submission, please EUR 23.3bn and employs approximately
investigate this issue? What were your ensure that: 115,000 employees with sales and services
key insights? – You do NOT include your name, university/ in more than 100 countries.
3 Design thinking – how did your research and college or other identifying marks anywhere
insights inform your solution? How did you on your submission The company is a leader in cardiac care, acute
develop, test, iterate and refine your concept? – None of your submission files exceed 10Mb care and home healthcare, energy-efficient
Demonstrate the journey you’ve been – this is the maximum size for each individual lighting solutions and new lighting applications,
through to the end result file / board when you submit online as well as male shaving and grooming and oral
4 Commercial awareness – does your journey healthcare.
make sense from a financial point of view? The submission requirements are:
What is the competitive environment your – 1 x A3 PDF Hero image with 1 Philips Design is a multi-disciplinary and
solution would sit within? sentence description diverse design team, able to deliver truly
5 Execution – we are looking for a design A singular ‘poster image’ that conveys the relevant solutions that anticipate people’s
solution that feels pleasing and well resolved essence of your project, plus a 1 sentence needs, exceed their expectations and
6 Magic – we are looking for a bit of ‘magic’ strapline or description enhance our customers’ business success.
– a surprising or lateral design solution – 1 x A3 PDF Big Idea Summary Philips Design is one of the largest design
that delights A single A3 PDF page describing your ‘Big organisations in the world with eight studios
Idea’ in less than 250 words. This should in Europe, Asia and North America and is
Key dates clearly explain what your solution is, the recognised with 60+ design awards each
specific area of need it addresses, and how year. We are a creative force of some 400
August 2017 – Briefs launch online you arrived at the solution professionals, representing over 35 different
+ registration opens – 4 x A3 PDF Boards Outlining Your Proposal nationalities.
4 pages describing your proposal and
Mon 15 Jan 2018 – Competition opens for demonstrating that you have met the 6
submissions via sda.thersa.org judging criteria. Each board should include Brief devised in collaboration with Paul Gardien,
a heading. Number each board in the top Vice President of Philips Design.
Wed 14 Feb 2018, 4pm GMT right hand corner, in the order they should be
– Deadline for ‘early bird’ submission at viewed by the judges 1 The Great British Bedtime Report www.sleepcouncil.org.
– 10 x A3 PDF Pages of Supporting Material uk/wp-content/.../The-Great-British-Bedtime-Report.pdf
reduced entry fee of £25
Up to 10 A3 PDFs of additional material
Wed 14 March 2018, 4 pm GMT illustrating your development process –
– Final deadline for online registration this could include scanned pages of your
+ submission (£35 entry fee) sketchbook or computer modelling/sketches
(if applicable)
Wed 21 March 2018 – Optional YouTube / Vimeo + website links
– Judging begins (2 stages: shortlisting Please note that we cannot guarantee
+ interviews with finalists) supporting films and websites will be viewed
at the shortlisting stage. If you have created
them (for example by including labelled film
stills or website screen grabs) in your 4 main
PDF boards
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RSA Student Design Awards 2017/18 | 8/26 Sleep Matters | 2/2

3 Design thinking
5 Execution
6 Magic
Fair Brief
Design or re-design a consumer toy and its
– This brief asks you to apply circular design
Play product packaging to eliminate waste, using

circular design principles.
thinking – ‘designing out waste’ – to a
consumer toy and its packaging. The Ellen
McArthur Foundation, the Circular Design
Background Guide and the RSA’s Great Recovery Project
– Toys are an important part of children’s provide further information and practical
physical, mental, social and emotional circular design resources that should inform
development across different cultures and your approach to this brief. (You could even
age groups. They stimulate imagination and consider designing a circular toy that teaches
creativity, support learning and education, children early on about the circular economy,
and provide opportunities for play and fun. waste and sustainability principles…)
– Toy packaging fulfils some useful and – Rather than simply modifying what exists
important functions: protection of goods; already, you should think holistically and
brand identity and promotion; storage; innovatively to create a new play experience
display and advertising at the point of sale; that will support childrens’ development.
Awards provision of product information; meeting

safety requirements, and even social ritual
(eg giving packaged gifts).
You may want to think about the role of
toy packaging in child development – how
could packaging complement and enrich the
– But despite the many positive aspects of toys experience of the toy?
and their packaging, many become obsolete – You can design a toy targeted at any age
and are discarded very quickly. Toys and their group or culture, anywhere in the developed
packaging are one of the worst offenders or developing world. Make sure you explore
There are three awards available for this brief. when it comes to landfill – enormous the real user need/s of your target audience
volumes of waste are generated in their through primary research, and ensure your
Marketing Trust Award of £2000 production and consumption, despite the toy and its packaging are attractive to them
resources and energy expended in as well as safe to use and handle.
Waitrose Award of £2000 their creation.
– Given the finite resources of the planet and In addition to the toy itself, make sure your
Placement Award at The Chartered increasing rates of consumption by a growing submission details the packaging design,
Institute of Marketing population, current levels of waste are simply including:
Grant to support living expenses: £2,500 unsustainable. Just ‘using less’ and recycling – positioning of the company/brand logo
Placement duration: 8 weeks is not enough. We need to completely rethink – material production and specification
Placement location: Maidenhead, Berkshire the manufacture and life cycle of products – photographs or renderings of models and
and their components, and design them in a prototypes
The judging panel may decide on more than way that eliminates waste. – an indication of cost
one winner and will allocate the awards – The circular economy and approach to design
accordingly. In addition, the judging panel may makes more effective use of materials, For the purposes of illustration only, the
award commendations. driving changes to products and packaging following would all be viable responses:
by closing the loop of material flows. As – a toy and associated packaging made from a
opposed to designing for consumption and repurposed waste stream
disposal, circular design means designing – a toy that promotes reuse, repair and
things for reuse, repair, and disassembly and retention
material recovery. – a way of repurposing packaging to become
part of the toy itself
– a toy and packaging that can be easily
returned to the product manufacturer for
remanufacture
Sponsored by
– a toy and packaging that grows with a child’s
changing needs and desires
… and many others are possible.
With additional support from August 2017 15 Jan 2018 14 Feb 2018 14 Mar 2018 21 Mar 2018 22 May 2018
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be judged against – make sure that your online entry system, accessed via Marketing Trust
submission materials demonstrate that your www.thersa.org/sda The Marketing Trust is an independent
solution meets these criteria: charitable trust which makes grants of financial
1 Social and environmental benefit – how If you are unable to submit online, please assistance to charitable, volunteer, educational
does your solution benefit society and/or contact us by email at sdaenquiries@rsa.org.uk and other organisations for the purposes of
the environment? training their staff, volunteers, young people
2 Research and insights – how did you As you prepare your submission, please ensure and the general public in any or all aspects of
investigate this issue? What were your that: marketing understanding and/or execution,
key insights? – You do NOT include your name, university/ and to appreciate the role of marketing in
3 Design thinking – how did your research and college or other identifying marks anywhere today’s society.
insights inform your solution? How did you on your submission
develop, test, iterate and refine your concept? – None of your submission files exceed 10Mb The Chartered Institute of Marketing
Demonstrate the journey you’ve been – this is the maximum size for each individual For over 100 years, CIM (The Chartered
through to the end result file / board when you submit online Institute of Marketing) has been supporting,
4 Commercial awareness – does your journey developing and representing marketers, teams,
make sense from a financial point of view? The submission requirements are: leaders and the marketing profession as a
What is the competitive environment your – 1 x A3 PDF Hero image with 1 sentence whole. As the largest professional marketing
solution would sit within? description body in the world, CIM offers membership and
5 Execution – we are looking for a design A singular ‘poster image’ that conveys the career development, professional marketing
solution that feels pleasing and well resolved essence of your project, and includes a 1 qualifications, training courses and helps
6 Magic – we are looking for a bit of ‘magic’ – sentence strapline or description. Your hero businesses grow with tailored support to
a surprising or lateral design solution image should aim to bring your concept to enhance marketing capability.
that delights life – make sure it is vibrant and engaging
– 1 x A3 PDF Big Idea Summary Waitrose
Key dates A single A3 PDF page describing your ‘Big Waitrose is the food retailing arm of the John
Idea’ in less than 250 words. This should Lewis Partnership, and has over 170 branches
August 2017 – Briefs launch online clearly explain what your solution is, the throughout England, Scotland, and Wales.
+ registration opens specific area of need it addresses, and how Waitrose values the role of good design when
you arrived at the solution communicating with its customers.
Mon 15 Jan 2018 – Competition opens for – 4 x A3 PDF Boards Outlining Your Proposal
submissions via sda.thersa.org 4 pages describing your proposal and
demonstrating that you have met the 6 Brief developed in collaboration with the
Wed 14 Feb 2018, 4pm GMT judging criteria. Each board should include Marketing Trust.
– Deadline for ‘early bird’ submission at a heading. Number each board in the top
reduced entry fee of £25 right hand corner, in the order they should be
viewed by the judges
Wed 14 March 2018, 4 pm GMT – 10 x A3 PDF Pages of Supporting Material
– Final deadline for online registration Up to 10 A3 PDFs of additional material
+ submission (£35 entry fee) illustrating your development process –
this could include scanned pages of your
Wed 21 March 2018 sketchbook or computer modelling/sketches
– Judging begins (2 stages: shortlisting (if applicable)
+ interviews with finalists) – Optional YouTube / Vimeo + website links
supporting films and websites will be viewed
PDF boards
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RSA Student Design Awards 2017/18 | 10/26 Fair Play | 2/2

3 Design thinking
5 Execution
6 Magic
The Hygienic Brief

Design or redesign a floor cleaning product
– Using the principals of inclusive design, you
Home that will make cleaning easier and more

effective, enabling older people to maintain
their independence for longer.
should develop a product that is designed
to aid those with impairments whilst having
a mainstream feel and appealing to a broad
spectrum of users.
Background – The institutional nature of many specialised
– In this day and age more people are living products for the elderly should be avoided,
longer, and their ability to undertake even both to widen their appeal and remove any
simple tasks can become impaired by the stigma attached. What enables the elderly
aging process and the physical degeneration to use the product should lead to a better
and medical conditions that it can entail. experience for all users.
– Understandably, people want the option to – This brief requires you to undertake primary
remain independent in older age, remaining research to really understand the needs of
in their own homes rather than having to the people you are designing for. Observe,
move in with a family member, going into engage with and listen to them – what are
Awards sheltered accommodation or entering older

people’s homes. There is also a practical
economic benefit in enabling older people
their physical and emotional needs? What
are the problems that exist with existing
products? And what difference would your
to retain their independence, as the cost of proposal make to their lives?
providing social care is set to rise in line with – It also requires you to gain an understanding
the increase in the senior population. of how you clean different common floor
– One of the key ways that people can be surfaces found in the home, from carpets
There is one award available for this brief. enabled to remain independent for longer is and tiles to vinyl and wood. What products
through having the right tools to effectively already exist, and how is yours different?
The Eureka Award of £3,000 take care of themselves and their homes. Do some market analysis, and highlight the
– Keeping homes clean and hygienic can unique points in your solution against other
The judging panel may decide on more be challenging in older age – traditional existing products/services in the competitive
than one winner and will allocate the award floor cleaning appliances are often heavy environment.
accordingly. In addition, the judging panel may and cumbersome, whilst newer, automated
award commendations. products are still very expensive and are only For the purposes of illustration only, viable
capable of removing surface litter. responses could include:
– A need exists for floor cleaning products – a floor cleaning device that is easy to use by
that are easy for people with a variety of those with age-related impairments
impairments to use, yet that are capable – a floor cleaning device that encourages
of really cleaning all of the floor surfaces regular and easy use and allows older
commonly found in people’s homes. people to keep their environments clean
– Understanding people and their needs and and hygienic
what they really want from home products is – a floor cleaning product that caters to the
central to delivering design that works. needs of an ageing population, but appeals
to everyone in the spirit of true universal design
... and many more are possible.
Sponsored by
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RSA Student Design Awards 2017/18 | 11/26 The Hygenic Home | 1/2
be judged against – make sure that your online entry system, accessed via Eureka
submission materials demonstrate that your www.thersa.org/sda Eureka are one of the leading brands in
solution meets these criteria: floor cleaning appliances in the US. With
1 Social and environmental benefit – how If you are unable to submit online, please headquarters in Boston, Massachusetts and a
does your solution benefit society and/or contact us by email at sdaenquiries@rsa.org.uk history spanning over 108 years, they are also
the environment? one of the oldest brands in the product area
2 Research and insights – how did you As you prepare your submission, please ensure and were founded in a spirit of innovation.
investigate this issue? What were your that:
key insights? – You do NOT include your name, university/ Eureka is now part of the Midea group. Midea
3 Design thinking – how did your research and college or other identifying marks anywhere is the world’s largest producer of major
insights inform your solution? How did you on your submission appliances. Established in 1968, Midea is
develop, test, iterate and refine your concept? – None of your submission files exceed 10Mb publicly listed and, since July 2016, a Fortune
Demonstrate the journey you’ve been – this is the maximum size for each individual 500 company that offers one of the most
through to the end result file / board when you submit online comprehensive ranges in the home appliance
4 Commercial awareness – does your journey industry. Midea specialises in air treatment,
make sense from a financial point of view? The submission requirements are: refrigeration, laundry, large cooking appliances,
What is the competitive environment your – 1 x A3 PDF Hero image with 1 sentence large and small kitchen appliances, water
solution would sit within? description appliances, floor care and lighting.
5 Execution – we are looking for a design A singular ‘poster image’ that conveys the
solution that feels pleasing and well resolved essence of your project, and includes a 1 Midea is headquartered in Southern China,
6 Magic – we are looking for a bit of ‘magic’ sentence strapline or description. Your hero but is a truly global company with over 100,000
– a surprising or lateral design solution image should aim to bring your concept to employees and operations in more than 200
that delights life – make sure it is vibrant and engaging countries. The company has 21 production
– 1 x A3 PDF Big Idea Summary facilities and 260 logistics centres worldwide.
Key dates A single A3 PDF page describing your ‘Big After nearly 50 years of continued growth,
Idea’ in less than 250 words. This should Midea now generates annual global revenue
August 2017 – Briefs launch online clearly explain what your solution is, the of more than US$24bn.
+ registration opens specific area of need it addresses, and how
you arrived at the solution
Mon 15 Jan 2018 – Competition opens for – 4 x A3 PDF Boards Outlining Your Proposal Brief developed by Chris Gidwell, Industrial
submissions via sda.thersa.org 4 pages describing your proposal and Design Director, Floorcare at Eureka.
demonstrating that you have met the 6
Wed 14 Feb 2018, 4pm GMT judging criteria. Each board should include
– Deadline for ‘early bird’ submission at a heading. Number each board in the top
reduced entry fee of £25 right hand corner, in the order they should be
viewed by the judges
Wed 14 March 2018, 4 pm GMT – 10 x A3 PDF Pages of Supporting Material
– Final deadline for online registration Up to 10 A3 PDFs of additional material
+ submission (£35 entry fee) illustrating your development process –
– Judging begins (2 stages: shortlisting (if applicable)
+ interviews with finalists) – Optional YouTube / Vimeo + website links
PDF boards
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RSA Student Design Awards 2017/18 | 12/26 The Hygenic Home | 2/2
3 Design thinking
5 Execution
6 Magic
Fair Finance Brief

Design or redesign a way for people who are
meaningful to them? What are the barriers to
financial engagement?
For All financially excluded to be better served by

banks and other money management services.
– Make sure your solution is truly inclusive
and accessible for your target audience –
who may, for example, be digitally excluded
Background or disadvantaged in multiple ways. What
– The term ‘financial inclusion’ means that difference would your proposal make to
everyone has access to fair and affordable their lives?
financial services that they need, including – While digital banking is exploding, some
disadvantaged and low-income groups. financially excluded people may have digital
– Having access to a bank (and associated access needs and/or may not have a
things like a savings account, debit card, smartphone. Your solution does not have to
insurance and lines of credit), and having the have a digital element – it can be service or
knowledge and skills to use them effectively, experience-based, environmental, or based
is important for anyone wanting to participate on a physical product – but if it does, then
fairly and fully in everyday life. It enables you should consider digital access. If you
Awards people to send and receive money, save for

the future, manage financial ‘shocks’ such as
reduced income or an unexpected expense,
suggest an app or other digital element in
your proposal, it is essential that you consider
the offline system and user experience
and plan for recurring expenses. surrounding it.
– Despite this, an estimated 2 billion working – What initiatives already exist to try and
age adults – more than half the world’s adult improve financial access and inclusion
population – do not have an account at a among your target audience? Do some
There are two awards available for this brief. formal financial institution.1 This remains a market analysis, and highlight the unique
problem in developed countries too; in the points in your solution against other existing
NatWest Award of £1500 UK, 1.7 million people remained unbanked products/services in the competitive
in 2014. environment.
NCR Placement Award – Financial exclusion particularly affects – Consider the role that cash plays in society
Grant to support living expenses: £4600 certain groups, such as people with very – is access to cash a human right? There
Placement duration: 12 weeks low or unstable incomes, and those who have been major backlashes to India’s move
Placement location: Dundee, Scotland have experienced a significant life shock, for towards demonetisation4 and Sweden’s
example homeless people, migrants, disabled attempt to move to a cash-free society.5
The judging panel may decide on more than people, those suffering from long-term The introduction of ATMs revolutionised the
one winner and will allocate the awards illness, and the long-term unemployed. access to cash for everyone 50 years ago
accordingly. The judging panel may also award – Financially excluded people often pay – what product or service could provide the
commendations. more for goods and services and have less same universality of access to 21st century
choice. For example, they may be excluded banking?
In addition, all shortlisted entrants will receive from online deals and direct debit payment
mentoring on their project and may be invited reductions. Researchers have calculated the For the purposes of illustration only, viable
to the annual NatWest Executive Team Lunch, ‘poverty premium’, the extra costs of financial responses could include:
Exhibition and Industry Networking Event exclusion, at £490 a year.2 – an intervention that improves engagement
in Summer 2018. – Financial exclusion can adversely affect with financial institutions (banks) by
people’s education, employment, health, improving trust or making it easier to engage
housing, and overall wellbeing.3 – a service design proposal for a support
service for disadvantaged groups
Sponsored by How should you approach this brief? – an inclusive product or environment that
– You can focus on a disadvantaged group or makes it easier for people with specific
segment of low-income people anywhere accessibility needs to keep track of money,
in the developed or developing world, but make ends meet, bounce back from nasty
whoever you focus on, you should explore financial surprises, or save for the future
the real user need/s of your target audience – a way to improve the financial skills of people
through primary research. Observe, engage who are currently financially excluded
with and listen to them – what are their
physical and emotional needs? What is …and many others are possible.
With additional support from
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RSA Student Design Awards 2017/18 | 13/26 Fair Finance For All | 1/2
Executive Team. In addition, design industry
Submission requirements representatives will be in attendance and
All entries must be submitted through our students are encouraged to find out about
online entry system, accessed via professional opportunities in a range of
www.thersa.org/sda businesses.
If you are unable to submit online, please

contact us by email at sdaenquiries@rsa.org.uk Partner information
As you prepare your submission, please ensure NatWest

that: NatWest is recognised as a pioneer in
– You do NOT include your name, university/ providing choice to its employees in the way
college or other identifying marks anywhere they work. The Choice Programme has evolved
on your submission over a number of years to explore, develop
– None of your submission files exceed 10Mb and deliver a flexible approach about how
– this is the maximum size for each individual and where people work and their working
Judging criteria file / board when you submit online environment. This brings benefits for both the
There are six criteria that your entry will individual in terms of work life balance and the
be judged against – make sure that your The submission requirements are: business through effective use of property
submission materials demonstrate that your – 1 x A3 PDF Hero image with 1 sentence resources.
solution meets these criteria: description
1 Social and environmental benefit – how A singular ‘poster image’ that conveys the The aim of our involvement in the RSA Student
does your solution benefit society and/or essence of your project, and includes a 1 Design Awards is to encourage and support
the environment? sentence strapline or description. Your hero as many students as possible in their design
2 Research and insights – how did you image should aim to bring your concept to studies to prepare them for their careers in the
investigate this issue? What were your life – make sure it is vibrant and engaging professional design environment. Over the past
key insights? – 1 x A3 PDF Big Idea Summary five years NatWest has offered an enhanced
3 Design thinking – how did your research and A single A3 PDF page describing your ‘Big programme of support to participating students
insights inform your solution? How did you Idea’ in less than 250 words. This should including site visits, workshops and mentoring.
develop, test, iterate and refine your concept? clearly explain what your solution is, the This year we will be able to further support
Demonstrate the journey you’ve been specific area of need it addresses, and how some students with outstanding design
through to the end result you arrived at the solution projects and the desire to take them to market
4 Commercial awareness – does your journey – 4 x A3 PDF Boards Outlining Your Proposal with our enterprise scheme.
make sense from a financial point of view? 4 pages describing your proposal and
What is the competitive environment your demonstrating that you have met the 6 NCR
solution would sit within? judging criteria. Each board should include NCR Corporation is a leader in omni-channel
5 Execution – we are looking for a design a heading. Number each board in the top solutions, turning everyday interactions with
solution that feels pleasing and well resolved right hand corner, in the order they should be businesses into exceptional experiences.
6 Magic – we are looking for a bit of ‘magic’ – viewed by the judges With its software, hardware, and portfolio
a surprising or lateral design solution – 10 x A3 PDF Pages of Supporting Material of services, NCR enables nearly 700m
that delights Up to 10 A3 PDFs of additional material transactions daily across retail, financial, travel,
illustrating your development process – hospitality, telecom and technology, and small
Key dates this could include scanned pages of your business. NCR solutions run the everyday
sketchbook or computer modelling/sketches transactions that make your life easier. NCR is
August 2017 – Briefs launch online (if applicable) headquartered in Duluth, Georgia, USA, with
+ registration opens – Optional YouTube / Vimeo + website links over 30,000 employees and does business in
Please note that we cannot guarantee 180 countries.
Mon 15 Jan 2018 – Competition opens for supporting films and websites will be viewed
submissions via sda.thersa.org at the shortlisting stage. If you have created For over 10 years NCR has provided support
digital materials, we recommend referencing to the RSA Student Design Awards, we are
Wed 14 Feb 2018, 4pm GMT them (for example by including labelled film again pleased to provide a paid placement with
– Deadline for ‘early bird’ submission at stills or website screen grabs) in your 4 main the User Centred Design team responsible for
reduced entry fee of £25 PDF boards industrial design, interaction design, usability
and accessibility, within our R&D Facility in
Wed 14 March 2018, 4 pm GMT Dundee. The winning student will be working
– Final deadline for online registration Mentoring alongside the award-winning design team on
+ submission (£35 entry fee) All shortlisted entrants on this brief will a future oriented and commercially relevant
be invited to a mentoring session with a project brief.
Wed 21 March 2018 designated mentor. The mentors will be
– Judging begins (2 stages: shortlisting matched to entrants based on the theme of
+ interviews with finalists) the project. The mentors will help shortlisted Brief developed in collaboration with
entrants develop their projects and prepare for Russ Camplin, Design & Strategy Manager,
interview, where possible. RBS Choice & Design, and Charlie Rohan,
Senior Director, User Centred Design at
NCR Corporation.
NatWest Executive Team Lunch
All shortlisted students on this brief may 1 http://www.worldbank.org/en/topic/financialinclusion
be invited to attend a lunch and reception 2 https://www.jrf.org.uk/blog/acting-unfair-poverty-
premiums-must-be-2017-priority
to celebrate their work at a major NatWest 3 http://www.financialinclusioncommission.org.uk/report
office in London. This event is an opportunity 4 ‘India’s Grand (De) Monetization Experiment’ (2016)
for entrants to talk about their project 5 ‘Good News for Cash – and for the Swedish Public’
with an informed and interested audience, (2017)
which will include members of the NatWest
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RSA Student Design Awards 2017/18 | 14/26 Fair Finance For All | 2/2
3 Design thinking
5 Execution
6 Magic
Eat, Share, Live Brief

Design an inclusive, accessible and multi-
generational kitchen space or kitchen
– Examine your own preconceptions about
what a kitchen is, what it looks like, how
component that works for all ages, as well as different generations and age groups use
for disabled and non-disabled family members, it. Look at implicit age, disability and gender
so they can prepare, cook and serve food, stereotyping related to kitchen activities and
entertain, engage in hobbies or work and enjoy see how to dismantle them.
life together. – You are asked to think boldly. Create an
affordance – an action affecting an object or
Background environment – that offers people new, shared
– Demographic trends and property prices activities and individuals different ways to live
are encouraging more generations to live in their kitchen. Designs for kitchens of all
together in the same house. sizes and their components are welcome on
– There are 11.6 million disabled people of all the basis that they address the challenges
ages in the UK who want to live independently of people at different life stages and with
in their own homes. Disabled people and their a range of impairments all working in the
Awards families also have a combined spending power

of almost £250bn so there are commercial
opportunities for inclusive design.
kitchen. In ‘smart’ kitchens different software
configurations can address many challenges.
We can maximise potential when we do not
– There are mutual advantages for extended stratify designs into age, impairment or life
families in sharing living spaces. Parents stage groups.
working outside the home have grandparents – As the kitchen is often a family room and
helping with childcare; children may develop a gathering and display place for objects,
There are three awards available for this brief. empathy, patience and an understanding submissions should aim to reflect the story
of the life course, the process of ageing, and identity of the occupiers.
ODI Award of £1000 and how disabled and non-disabled people – Entrants are urged to think creatively and
can live together; in addition, older people innovatively about how applying the principles
2 x Industry Awards of £1000 each have companionship and support with of inclusive design and the concept of
domestic tasks. inclusive living at the outset of a project can
The judging panel may decide on more than – With advances in technology revolutionising result in spaces, products or systems that are
one winner and will allocate the awards the way we work and entertain ourselves, more usable and accessible for everyone.
accordingly. In addition, the judging panel may including in our kitchens, there is scope for new
award commendations. ideas in the design of furniture and equipment For the purposes of illustration only, viable
to enhance the experience of users of all ages responses could include:
and of users with a range of impairments. – a product or piece of furniture that takes
– A kitchen is a place of refuge and sociability. advantage of smart technologies or the
Rooms are spaces for shared emotional internet of things in relation to cooking or
Supported by experiences. The fact that design affects food preparation
behaviour is acknowledged by recent work of – a spatial design that enables people of all
neuroscientists: our hard-wired needs should ages and a range of impairments to use the
therefore be considered by students. kitchen at the same time and for multiple uses
– Inclusive design is about understanding – a component or item of furniture that
people – their needs, their concerns, and facilitates easy, safe cooking for a type of
what they really want from a space – and disability (eg visual impairment, limited reach
engaging the more social aspects of design and grip, use of a wheelchair, Parkinson’s,
that others overlook. It’s about socially early stage dementia)
sustainable and affordable design that puts – a proposal for a compact kitchen or aspect
people at the heart of the design process, of it that improves flexibility and sociability for
provides choice and flexibility, acknowledges the end user
diversity and difference and does not
preclude anyone throughout the cycle of life. ...and many more are possible.
National Innovation Centre opens deadline (£25) (£35) interviews
for Ageing (NICA)
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RSA Student Design Awards 2017/18 | 15/26 Eat, Share, Live | 1/2
The submission requirements are: has been made in the UK for over 45 years.
– 1 x A3 PDF Hero image with 1 sentence Our diverse product range includes a portfolio
description of accessible kitchen designs, ultra modern
A singular ‘poster image’ that conveys the handle-less kitchen styles and the classic
essence of your project, and includes a 1 Laura Ashley Kitchen Collection.
sentence strapline or description. Your hero
Judging criteria image should aim to bring your concept to AEG
There are six criteria that your entry will life – make sure it is vibrant and engaging Innovation is at the heart of everything we do
be judged against – make sure that your – 1 x A3 PDF Big Idea Summary at AEG. It is the driving force behind our best-
submission materials demonstrate that your A single A3 PDF page describing your ‘Big known inventions for the home, from creating
solution meets these criteria: Idea’ in less than 250 words. This should the first electric refrigerator to the first heat
1 Social and environmental benefit – how clearly explain what your solution is, the pump technology for tumble dryers. It is the
does your solution benefit society and/or specific area of need it addresses, and how inspiration behind our sustainable materials.
the environment? you arrived at the solution It’s our history and our future. AEG is relentless
2 Research and insights – how did you – 4 x A3 PDF Boards Outlining Your Proposal in its pursuit of always being an idea ahead. In
investigate this issue? What were your 4 pages describing your proposal and 2017 we are celebrating 130 years of bringing
key insights? demonstrating that you have met the 6 innovation into your home. We will continue
3 Design thinking – how did your research and judging criteria. Each board should include innovating and are committed to carrying our
insights inform your solution? How did you a heading. Number each board in the top legacy into the future.
develop, test, iterate and refine your concept? right hand corner, in the order they should be
Demonstrate the journey you’ve been viewed by the judges Blanco
through to the end result – 10 x A3 PDF Pages of Supporting Material Blanco’s vision includes the further
4 Commercial awareness – does your journey Up to 10 A3 PDFs of additional material development of the company, and provides a
make sense from a financial point of view? illustrating your development process – framework for everything we do. We want to
What is the competitive environment your this could include scanned pages of your delight our customers with innovative system
solution would sit within? sketchbook or computer modelling/sketches solutions on every aspect of the sink centre in
5 Execution – we are looking for a design (if applicable) professional designs, the best quality and with
solution that feels pleasing and well resolved – Optional YouTube / Vimeo + website links maximum benefit to the customer. We want to
6 Magic – we are looking for a bit of ‘magic’ – Please note that we cannot guarantee be the most appealing and preferred provider
a surprising or lateral design solution supporting films and websites will be viewed whose excellence and reliability, especially in
that delights at the shortlisting stage. If you have created customer service, enables us to develop an
digital materials, we recommend referencing internationally important market position.
Key dates them (for example by including labelled film
stills or website screen grabs) in your 4 main Kesseböhmer
August 2017 – Briefs launch online PDF boards Kesseböhmer is a family-run business originally
+ registration opens founded in 1954. The name Kesseböhmer
stands for innovative solutions and a powerful
Mon 15 Jan 2018 – Competition opens for Workshops blend of design, function and quality. Today
submissions via sda.thersa.org All entrants working on this brief will be invited the Kesseböhmer group is still owned and
to attend a workshop to help develop their managed by the current generation of the
Wed 14 Feb 2018, 4pm GMT understanding of the issues and how to create founding family. Strong customer orientation
– Deadline for ‘early bird’ submission at a successful response. These workshops, has helped us to achieve and maintain our
reduced entry fee of £25 supported by NICA, The Kitchen Education position as the leading supplier of functional
Trust and Gowling WLG, will provide an fittings for kitchen units.
Wed 14 March 2018, 4 pm GMT opportunity for participating students to learn
– Final deadline for online registration important skills that will be relevant for their The Kitchen Education Trust (TKET)
+ submission (£35 entry fee) responses to this brief and for their larger skill TKET is a registered charity that provides a
set. The workshops will be held in Autumn 2017 link between the kitchen industry and higher
Wed 21 March 2018 and will be organised regionally in the UK to education. TKET acts as an intermediary for
– Judging begins (2 stages: shortlisting allow as many students as possible to attend. the kitchen sector in the award of scholarships
+ interviews with finalists) Further information can be found on the to successful applicants to attend the
RSA Student Design Awards website in Foundation Degree in Kitchen Design at
coming weeks. Buckinghamshire New University.
June 2018 – Awards Ceremony National Innovation Centre for Ageing
Partner information (NICA)
NICA’s mission is to facilitate the development
Submission requirements Office for Disability Issues (ODI) of innovative new products and services for the
All entries must be submitted through our The ODI supports the development of policies ageing population working across all relevant
online entry system, accessed via to remove inequality between disabled sectors from adaptive living through finance
www.thersa.org/sda and non-disabled people. The people and to health, consumer products, mobility and
organisations we work with include disabled beyond. NICA’s work is focused on enhancing
If you are unable to submit online, please people and their organisations as well as and extending the healthy life years of the UK
contact us by email at sdaenquiries@rsa.org.uk other government departments. population, working with businesses, users
and the innovation community to establish new
As you prepare your submission, please Symphony products and service opportunities within age-
ensure that: We pride ourselves on our product innovation relevant markets.
– You do NOT include your name, university/ and service capability to continue to supply
college or other identifying marks anywhere our customers and their customers with the
on your submission best possible service to create harmony in the Brief developed and devised in collaboration
– None of your submission files exceed 10Mb home. Symphony is the UK’s largest privately with Johnny Grey and Adam Thomas, kitchen
– this is the maximum size for each individual owned manufacturer of fitted kitchens, designers, together with input and expertise
file / board when you submit online bedrooms and bathrooms and our furniture from the National Innovation Centre for Ageing.
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3 Design thinking
5 Execution
6 Magic
Wearing Brief
Develop a design solution that utilises
– This brief asks you to explore the world of
Intelligence 2.0 ‘advanced textiles’ (fabric that has been

enhanced by new technologies) to improve
wellbeing or the quality of people’s lives.
advanced and smart textiles, and to find
an application where their use can offer a
significant benefit to the user, or even society
as a whole. How can textiles be used to keep
Background us safer? Support our health and well-being?
– Providing us with comfort, safety and shelter Help us communicate? Transport us faster?
for thousands of years, textiles are the Reduce our environmental impact?
material that we have our most intimate – Responses should explore the technical
relationships with, literally cloth-ing our properties of advanced textiles, but also
bodies from head to toe. consider the emotional benefits and qualities.
– But while most of us associate textiles with – Think how physical products could interact
soft furnishings, clothing and upholstery, the seamlessly with connected and digital
future of textiles is changing in a big way worlds. Make sure you clearly define the
– textiles stand at the forefront of material specific problem or issue you have chosen to
Awards technology, offering a staggering range of

characteristics for designers to exploit.
– ‘Advanced textiles’ refers to fabrics that have
address, articulating how you identified it and
making it clear how advanced textiles are
integral to your solution (be wary of ‘bolting
been developed with new technologies that on’ the technology).
provide added value to the wearer. They are – The full life-cycle of designs should be
being used to make progress in clothing, considered – where the raw material is
healthcare, transportation, human habitats sourced from, and what processes it must
There are two awards available for this brief. and architecture; they can keep emergency undergo to its eventual end of life scenario.
personnel safe with flame and chemical
Eddie Squires Award of £2000 retardant fabrics, guard against extreme For the purposes of inspiration only, valid
environmental hazards like radiation, and responses could include:
Placement at Kinneir Dufort support our heath by monitoring breathing – medical applications which improve day-
Grant to support living expenses: £1133/month patterns and skin temperature. to-day living with chronic conditions or life
Placement duration: 3 months, with potential to – Advanced textiles includes the world of changing events, aid medical treatment,
extend or transition to full-time position ‘smart textiles’, which refers to fabrics that or improve the quality of life for an ageing
Placement location: Bristol, UK can sense and react to environmental population
conditions or stimuli from mechanical, – industrial applications which increase
Working in KD’s dynamic and integrated thermal, chemical, electrical or magnetic efficiencies in the work place, reducing risk
design team, you’ll be surrounded by a wealth sources. of injury, or protecting and enabling safe
of knowledge that spans insight, innovation, – Coatings and fibre technology have improved, working
design and development to production, across allowing textiles to be imbued with added – consumer applications which deliver real
consumer, medical and industrial sectors – all functionalities – anti-bacterial, conductive, time feedback to users, address everyday
within our Bristol studio. It is anticipated that light-transmitting, temperature-controlling, human needs in new and intelligent ways,
the winning student will get the opportunity to self-cleaning, medicine-releasing, heat- or enhance and humanise technology
develop their RSA winning entry, supported by carrying, colour-changing – the list goes on when used as part of a greater eco-system
the power of KD’s creative and engineering and on...
teams. The developed design may be … and many others are possible; creative and
showcased on KD’s stand at the Wearable imaginative solutions which reach beyond
Technology Show, or other high profile events. these illustrations are encouraged.
The judging panel may decide on more than

one winner and will allocate the awards
accordingly. In addition, the judging panel may
award commendations.
Supported by
Eddie Squires Legacy to the RSA
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RSA Student Design Awards 2017/18 | 17/26 Wearing Intelligence 2.0 | 1/2
be judged against – make sure that your online entry system, accessed via The Eddie Squires Legacy to the RSA
submission materials demonstrate that your www.thersa.org/sda The Eddie Squires Legacy to the RSA is
solution meets these criteria: dedicated to promoting innovation in design
1 Social and environmental benefit – how If you are unable to submit online, please education, particularly around textiles and
does your solution benefit society and/or contact us by email at sdaenquiries@rsa.org.uk soft furnishings.
the environment?
2 Research and insights – how did you As you prepare your submission, please ensure Kinneir Dufort
investigate this issue? What were your that: Kinneir Dufort are one of the longest
key insights? – You do NOT include your name, university/ established innovation and design
3 Design thinking – how did your research and college or other identifying marks anywhere consultancies in Britain, enjoying an enviable
insights inform your solution? How did you on your submission track record of international client success and
develop, test, iterate and refine your concept? – None of your submission files exceed 10Mb awards recognition. Kinneir Dufort
Demonstrate the journey you’ve been – this is the maximum size for each individual integrate Research, Innovation, Design and
through to the end result file / board when you submit online Development, balancing creative and technical
4 Commercial awareness – does your journey expertise, helping companies deliver successful
make sense from a financial point of view? The submission requirements are: new products and brand experiences. With
What is the competitive environment your – 1 x A3 PDF Hero image with 1 sentence a 75-strong team based in Bristol and
solution would sit within? description Cambridge, Kinneir Dufort’s expertise covers
5 Execution – we are looking for a design A singular ‘poster image’ that conveys the research, product and packaging design,
solution that feels pleasing and well resolved essence of your project, and includes a 1 engineering and electronics and software
6 Magic – we are looking for a bit of ‘magic’ – sentence strapline or description. Your hero based technology. Areas of focus include
a surprising or lateral design solution image should aim to bring your concept to design management and strategy, healthcare
that delights life – make sure it is vibrant and engaging and medical devices, consumer products,
– 1 x A3 PDF Big Idea Summary packaging and fast-moving consumer goods,
Key dates A single A3 PDF page describing your ‘Big business-to-business and industrial products.
Idea’ in less than 250 words. This should
August 2017 – Briefs launch online clearly explain what your solution is, the Materials Council
+ registration opens specific area of need it addresses, and how Materials Council are specialists in the
you arrived at the solution research, comparison and selection of
Mon 15 Jan 2018 – Competition opens for – 4 x A3 PDF Boards Outlining Your Proposal materials for architectural and interior
submissions via sda.thersa.org 4 pages describing your proposal and applications. We cater to both creatives and
demonstrating that you have met the 6 manufacturers by supporting the design
Wed 14 Feb 2018, 4pm GMT judging criteria. Each board should include process and facilitating the communication,
– Deadline for ‘early bird’ submission at a heading. Number each board in the top implementation and development of materials
reduced entry fee of £25 right hand corner, in the order they should be and new technologies. We aim to provide
viewed by the judges a greater physical appreciation of applied
Wed 14 March 2018, 4 pm GMT – 10 x A3 PDF Pages of Supporting Material materials. Materials Council was established by
– Final deadline for online registration Up to 10 A3 PDFs of additional material Ian Hunter and Brad Turner, former materials
+ submission (£35 entry fee) illustrating your development process – researchers at Foster + Partners architects.
– Judging begins (2 stages: shortlisting (if applicable) Brief developed and devised in collaboration
+ interviews with finalists) – Optional YouTube / Vimeo + website links with Ian Hunter of the Materials Council, with
Please note that we cannot guarantee additional input from Kinneir Dufort.
PDF boards
24.08.17
RSA Student Design Awards 2017/18 | 18/26 Wearing Intelligence 2.0 | 2/2
3 Design thinking
5 Execution
6 Magic
Moving Brief
Conceive and produce an animation to
– You are encouraged to approach this brief by
becoming very familiar with the content and
Pictures accompany one of the two selected audio files

that will clarify, energise and illuminate the
content.
thinking about the different ways that you
could tell a story with your animation that will
enrich the content and increase accessibility.
– Your submission should combine clarity with
Background attention to detail and wit, aiming to make
– This brief asks you to create an animation the content ‘come alive’ and introduce a
in response to one of two selected audio new audience to the RSA and its renowned
files that will reveal, illuminate and increase lecture and public events programme.
accessibility to the RSA’s unique content. – You must use one of the two selected audio
– Through RSA ideas, research and clips and you may not re-order the content or
27,000-strong Fellowship, we seek to further edit the transcript in order to suit your
realise a society where creative power is work; however, you may add up to 5 seconds
distributed, where concentrations of power to the overall length of the audio clip if you
are confronted, and where creative values wish to have an introduction or conclusion.
Awards are nurtured. As part of this mission, RSA

Animate, RSA Shorts and RSA Insights film
series were developed to bring big ideas to
– Before you begin animating, ensure that
you have a big idea and you are advised to
spend longer coming up with your big idea to
new audiences. ensure that you develop and produce it to the
– Your work has the potential to be viewed best of your ability.
by thousands of intelligent, engaged and
passionate RSA followers worldwide Audio files
There are four awards available for this brief, alongside the RSA Animates, RSA Shorts File A ‘Not Enough Time’ by Tiffany Dufu
with one RSA Award for the best animation and RSA Insights. (Excerpt length: 1:00 minutes, originally
submitted in response to each of – Online audiences are savvy, easily-bored recorded on 6 April 2017)
the audio files provided. The Natracare Award and constantly bombarded with fascinating Chief Leadership Officer of Levo and one
and the RSA Staff Choice Award will be digital material – they’ll turn off very quickly of Fast Company’s League of Extraordinary
awarded for either audio. if they are not engaging with the audio and Women, Tiffany Dufu urges women to
visual imagery. embrace imperfection, to expect less of
2 x RSA Awards of £1000 – We’re looking to you to create an inspiring themselves and more from others. Only then
1 x Natracare Award of £1000 animation that will elaborate on and evolve can they focus on what they truly care about,
1 x RSA Staff Choice Award of £500 the words of the speaker. In order to develop devote the necessary energy to achieving
the speaker’s ideas further, we would advise their real goals, and create the type of rich,
Please note that the judging panel may that you carry out broad research around the rewarding life we all desire.
decide on more than one winner and will topic the speaker has highlighted.
allocate the award/s accordingly. The RSA – Entries will be judged according to the File B ‘Post-Truth’ by Matthew d’Ancona
Staff Choice Award will be awarded to the innovative way in which the audio content is (Excerpt length: 1:01, originally recorded
shortlisted entry with the most votes from interpreted. Technical skill will be taken into on 15 June 2017)
RSA staff following a screening at an RSA consideration, but what we really value is ‘Post-truth’ was the Oxford Dictionary word
staff meeting in Spring 2018. In addition to the originality and creativity with which you of the year 2016 – but what does it mean,
the cash awards, the winning (and possibly communicate world-changing ideas and how can we champion truth in a world
the shortlisted) animations will be featured and concepts. of lies and ‘alternative facts’? Renowned
on the RSA’s YouTube channel. The winning journalist Matthew d’Ancona distinguishes
and commended entrants will be added to How should you approach this brief? post-truth from a long tradition of political lies,
the pool of the RSA’s animators and may be – The two audio files are taken from the RSA’s exaggeration and spin.
commissioned for further work. Please note esteemed public events programme. The first
that the above opportunities are at the RSA’s clip is from leader and author Tiffany Dufu The audio files and transcripts can be
discretion. speaking about the everyday pressures that downloaded from the Moving Pictures
women face in trying to achieve it all. The brief page of the RSA Student Design
second audio clip is from journalist Matthew Awards website.
Supported by
D’Ancona speaking about our collective
Legacy funds to the RSA challenge to communicate facts and
question the ‘post-truths’.
24.08.17
RSA Student Design Awards 2017/18 | 19/26 Moving Pictures | 1/3

There are five criteria that your entry will All entries must be submitted through
be judged against – make sure that your our online entry system, accessed via RSA Events
submission materials demonstrate that your www.thersa.org/sda The RSA Events programme is host to a
solution meets these criteria: range of world-changing talks, debates, and
1 Social and environmental benefit If you are unable to submit online, please film screenings, all made available for free, for
– how does your solution benefit society contact us by email at sdaenquiries@rsa.org.uk everyone. You can book to attend RSA Events
and/or the environment? for free, and you can also listen or watch our
2 Research and insights – how did you As you prepare your submission, please events live online. Find out about RSA Events
investigate this issue? What were your ensure that: coming up by following @RSAEvents on
key insights? – You do NOT include your name, university/ Twitter or visiting: www.thersa.org/events
3 Design thinking – how did your research and college or other identifying marks anywhere
insights inform your solution? How did you on your submission The RSA has a significant platform to
develop, test, iterate and refine your concept? – None of your submission files exceed 10Mb showcase new work. Our YouTube channel has
Demonstrate the journey you’ve been – this is the maximum size for each individual a loyal following of over 350,000 subscribers,
through to the end result file / board when you submit online the largest subscription of any not-for-profit
4 Execution – we are looking for a design channel and our RSA Animate series has
solution that feels pleasing and well resolved The submission requirements are: achieved international acclaim with over 50m
5 Magic – we are looking for a bit of ‘magic’ – – 1 Animation file submitted in either .MP4 online views since its inception. In addition, the
a surprising or lateral design solution or .MOV format RSA has now launched its RSA Shorts series,
that delights The maximum file size is 60MB, and your which though still in its infancy, we hope will
animation must not exceed the original audio achieve the same viral online success as
Key dates file length plus 5 seconds RSA Animate.
– 1 x A3 PDF Big Idea Summary
August 2017 – Briefs launch online A single A3 PDF page describing your ‘Big Brief devised in collaboration with
+ registration opens Idea’ in less than 250 words. This should Abi Stephenson, Senior Events & Animations
clearly explain what your solution is, the Producer, RSA.
Mon 15 Jan 2018 – Competition opens for specific area of need it addresses, and how
submissions via sda.thersa.org you arrived at the solution
– 10 x A3 PDF Pages of Supporting Material
Wed 14 Feb 2018, 4pm GMT Up to 10 A3 PDFs of additional material
– Deadline for ‘early bird’ submission at illustrating your development process –
reduced entry fee of £25 this could include scanned pages of your
sketchbook or computer modelling/sketches
Wed 14 March 2018, 4 pm GMT (if applicable)
– Final deadline for online registration
+ submission (£35 entry fee) For further details on the submission
requirements for the ‘Moving Pictures’ brief,
Wed 21 March 2018 please see the Additional Eligibility and Entry
– Judging begins (2 stages: shortlisting Guidelines.
+ interviews with finalists)

24.08.17

Moving Additional Eligibility and Entry Guidelines for Moving Pictures Entrants
Pictures 1 Entrants must create an animation of any type that visually communicates the audio excerpt.
Animation is defined as a simulation of movement created by displaying a series of pictures
or frames. The submission may be any type of animation, including traditional animation like
cartoons or stop-motion of paper cut-outs, puppets, clay figures and more.
2 Entries must use the full audio track in its current format (you may not change the order of the
wording).
3 Two shortlists (one for each audio file) will be selected by a judging panel comprising a
member of the RSA Events Team and several other well-known animators and filmmakers.
Shortlisted entrants will then be interviewed by the judging panel and the winners will be
selected.
4 Entries must be submitted in either .MP4 or .MOV format.
5 The maximum file size is 60MB.
6 You are permitted to add up to 5 seconds of pauses before, during and/or after the original
audio if desired. Your final animation must not exceed the following length:
1:05 minutes for ‘Not Enough Time’ / 1:06 minutes for ‘Post-Truth’.
7 If you use music and/or sound samples you must own the rights to use the material.
8 The decisions of the judges are final and no correspondence or discussion shall be entered
into.
9 The RSA reserves the right to refuse any entry in its sole discretion. No entry may contain
unlawful or potentially libellous, defamatory or disparaging material.
10 The RSA also reserves the right at any time during the competition to remove or disqualify
any film when it believes in its sole discretion that the entrant has: (i) infringed any third
party’s copyright; (ii) does not comply with these Terms & Conditions; (iii) failed to obtain the
necessary consents as set out in these terms and conditions.
11 Entries should be submitted via the RSA Student Design Awards competition platform by
Wed 14 March 2018, 4pm GMT.
12 This is an international competition, open to current college/university students and new
graduates within one year of graduation. Please see the Guidelines for Entry for more
information on eligibility requirements.
13 We welcome submissions from anywhere in the world, but all entries must be in English.
A transcript of each audio file is available, and we encourage entrants to use free translation
software to assist with their interpretation.
14 In order to enter a film, an entrant must upload their animation file to the RSA Student Design
Awards online entry platform, which opens for submissions on 15 January 2018.
15 The entrant must be the original creator of the animation and must have obtained the
necessary permissions for the inclusion of copyrighted music and/or images within the
film. The film must not infringe the rights of privacy and publicity, copyright, trademarks or
intellectual property rights of any person or organisation.
16 If the entrant uses any material or elements in the film which are subject to the rights of a
third party, the entrant must obtain prior to submission of the film, the necessary consents from
such party to enable the RSA to use and showcase the animation. Such consent(s) shall be at
the expense of the entrant. A non-exhaustive list of such material or elements include: name,
voice and likeness of any person appearing in the film, location shot eg specific building,
any props and set dressings and any audio and/or audio-visual material which the entrant
does not own.
17 By entering this competition, entrants agree that the RSA may: (i) showcase their animations
on the RSA website and the RSA YouTube channel, as well as any other media in connection
with the RSA Student Design Awards; (ii) use their names, likenesses, photographs, voices,
sounds and/or biographical information and films for advertising, publicity and promotional
purposes without additional compensation. Intellectual property rights of all entries submitted
in the competition remain with the entrant.
18 The entrant agrees that the RSA shall not be liable for any claims, costs, liabilities, damages,
expenses and losses arising out of (i) the RSA’s use of the film; (ii) the entrant’s participation
in the competition; (iii) technical failures of any kind including but not limited to problems or
delays arising from software or equipment malfunctions or computer viruses; (iv) any events
outside the RSA’s reasonable control.
24.08.17

Key dates
Submission Requirements
August 2017 – Briefs launch online All entries must be submitted through
+ registration opens our online entry system, accessed via
www.thersa.org/sda
Mon 15 Jan 2018 – Competition opens for
submissions via sda.thersa.org If you are unable to submit online, please
contact us by email at sdaenquiries@rsa.org.uk
Wed 14 Feb 2018, 4pm GMT
– Deadline for ‘early bird’ submission at As you prepare your submission, please
reduced entry fee of £25 ensure that:
– You do NOT include your name, university/
Wed 14 March 2018, 4 pm GMT college or other identifying marks anywhere
Entry Rules and – Final deadline for online registration

+ submission (£35 entry fee)
on your submission
– None of your submission files exceed 10Mb
Guidelines: Wed 21 March 2018

– Judging begins (2 stages: shortlisting
– this is the maximum size for each individual
file / board when you submit online
RSA Student + interviews with finalists) The submission requirements are:
Design Awards Tues 22 May 2018 – Winners announced

– 1 x A3 PDF Hero image with 1 sentence
description
2017/18 June 2018 – Awards Ceremony

A singular ‘poster image’ that conveys the
essence of your project, plus a 1 sentence
strapline or description
The RSA Student Design Awards is a competition run – 1 x A3 PDF Big Idea Summary
by the RSA, a registered charity in England and Wales Eligibility A single A3 PDF page describing your ‘Big
(212424) and Scotland (SC037784). By entering the The competition is open to currently enrolled Idea’ in less than 250 words. This should
competition, entrants agree to comply with these rules. students and new graduates from anywhere in clearly explain what your solution is, the
the world. specific area of need it addresses, and how
1 Undergraduate and postgraduate students you arrived at the solution
from any higher education institution, college – 4 x A3 PDF Boards Outlining Your Proposal
or university are eligible to enter. 4 pages describing your proposal and
2 New graduates can enter within a year of demonstrating that you have met the 6
graduating – anyone who has graduated in or judging criteria. Each board should include
after March 2017 is eligible. a heading. Number each board in the top
3 Entries are accepted from both individuals right hand corner, in the order they should be
and teams. Teams can comprise students viewed by the judges.
from different courses and universities, and – 10 x A3 PDF Pages of Supporting Material
there is no set number of people that can be Up to 10 A3 PDFs of additional material
part of a team – but generally team entries illustrating your development process –
comprise two or three people. this could include scanned pages of your
4 We accept entries that have been developed sketchbook or computer modelling/sketches
as college/university coursework, and (if applicable).
we also accept projects that have been – Optional YouTube / Vimeo + website links
developed independently (outside of Please note that we cannot guarantee
coursework) as long as the entrant meets supporting films and websites will be viewed
eligibility criterion 1 or 2 above. at the shortlisting stage. If you have created
5 Entries must respond to one of the 2017/18 digital materials, we recommend referencing
RSA briefs and must be the original work of them (for example by including labelled film
the entrants. stills or website screen grabs) in your 4 main
6 Entrants may only enter one brief, but PDF boards.
may submit more than one response per – For the 2017/18 ‘Working Well’ brief ONLY:
brief. Each response is considered to be a 1-2 page A3 PDF Business Case
separate entry and will require completion of You must also submit a business case
a separate submission form and payment of in addition to the above. The business
the relevant fee. case should not exceed two pages and
7 Candidates who are contracted to work for a may include diagrams and/or charts as
company after graduation may not be eligible appropriate.
for some Industry Placement Awards.
For details on the submission requirements
for the ‘Moving Pictures’ brief, please see
the Additional Eligibility and Entry Guidelines
for Moving Pictures. Please note that late
submissions will not be accepted and all
entrants are encouraged to submit their work
in good time before the deadline.
24.08.17
RSA Student Design Awards 2017/18 | 22/26 Entry Rules and Guidelines | 1/2
experts including sponsors. Submissions fields, sectors and industries. Details of these
Entry fees are judged according to the brief that they awards are available on each brief and on the
There is an entry fee for submitting work to entered. During the first stage, 6 to 10 website. For students applying internationally,
the RSA Student Design Awards. This fee is projects will be shortlisted for each brief. If Placement Awards are subject to the entrant’s
charged per entry, so it does not cost more your project is shortlisted, you are invited to right to work in the UK.
to enter as a team. Entry fees should be paid an interview with the panel to further discuss
online through our submissions form, via your work, your design process and your Cash Awards
PayPal, credit or debit card. ambitions. Once the panel has interviewed Cash Awards allow the winning student to
all shortlisted students, they deliberate and use their prize towards funding further study,
– Early Bird Rate – for entrants submitting select the winner/s. travel to research design in other countries,
their work before or on 14 February 2018, the 6 Winners announced and Awards Ceremony equipment, business start-up costs or any
entry fee is charged at the reduced early bird – May to June 2018 other purpose agreed with the sponsor and
rate of £25 per entry. The winners of each brief will be announced the RSA. All awards must be claimed within six
– Standard Rate – after 14 February 2018 publicly by the RSA on 22 May 2018. Winners months of award and winners are required to
and until the final submission deadline on 14 will also be invited to attend an Awards write a short report for the RSA detailing how
March 2018, the entry fee is £35. Ceremony at the RSA House in central they used their award.
– Voucher Codes – universities have the London in mid-to-late June, and their work
option pay for students’ entries. In order to will be displayed in the ‘Showcase’ section of Awards Ceremony
do this, tutors should visit the ‘Tutor’ page on the RSA Student Design Awards website. If All winners will be invited to attend an Awards
our website and complete the web form to a placement at a company is awarded as the Ceremony at the RSA – this is a large,
request a voucher code. It is the responsibility prize, this will take place over the following celebratory event that includes a keynote talk
of the tutor to distribute the voucher code to months, but it is up to you to arrange a time by a high profile figure, a presentation of the
students, which they should then enter at the that works for you and the company. awards, and a drinks reception with networking.
payment point when completing the online
submission form. Fellowship of the RSA
Judging and awards All candidates who win an award through the
The RSA is under no obligation to refund Each RSA brief is judged by a different panel RSA Student Design Awards programme
payments except under the circumstance of of relevant experts comprising practising will be offered complementary Fellowship of
technical error where refunds will be made at designers and representatives from industry, the RSA valid for one year from the time it is
the RSA’s discretion. including representatives from the sponsoring activated. RSA Fellowship enables winners
organisation/s. to connect to the RSA’s global network
of Fellows, engage with RSA events and
Competition process Judging sessions projects in their local area, access the RSA’s
There are six stages to the RSA Student The judging of each project takes place over Catalyst Fund and crowdfunding platform
Design Awards competition. two non-consecutive sessions: shortlisting and on Kickstarter, and to make use of the
1 Briefs released – August 2017 interviews. restaurant, bar and library at the RSA House
There is a range of RSA Student Design in central London. More information about
Awards briefs to choose from, each At the shortlisting session, the judging panels RSA Fellowship can be found at https://www.
focusing on a different social, economic or view all the submissions anonymously and thersa.org/fellowship
environmental issue. You can view all the draw up a shortlist. Shortlisted candidates are
2017/18 briefs in the ‘Design briefs’ section of invited for interview (in person if possible, or
the RSA Student Design Awards website. via video conference) at which they will discuss Intellectual Property
2 Register your interest – from August 2017 their competition entry and some of their other The intellectual property rights (patents,
Once you’ve registered your interest, you work with the judging panel. registered designs, unregistered design right,
will receive key updates and information copyright, etc) of all designs submitted in
from us. We’ll remind you about deadlines, We welcome entries from candidates outside the competition remain with the candidate. If
keep you informed on the judging process the UK but additional funding is not available any sponsor wishes to make use of the work
and shortlisting, and let you know when to pay for travel and accommodation costs submitted in the competition, a licence or
the winners are announced. We’ll also send where overseas candidates are shortlisted for transfer must be negotiated with the candidate.
you invitations to free events and materials interview. We will pay up to the amount of £80 Whilst the RSA claims no intellectual property
we offer participants to help you with if travelling within the UK, or £120 if travelling rights, it does reserve the right to retain
your projects and your longer-term career from other countries (inclusive of VAT) for designs for exhibition and publicity purposes
development. shortlisted entrants to come to the RSA in and to reproduce them in any report of its
3 Develop your project – from September 2017 London for interview. Where travel to London work, the online exhibition and other publicity
When you’ve decided which brief to enter, as is not possible for shortlisted students, we will material (including the RSA Student Design
a starting point we recommend you review arrange interviews by video conference. Awards website).
the supporting materials in the online toolkit Judging panels are asked to make an award
for your chosen brief. You can find the toolkit only when they are entirely satisfied with In the case of work carried out during a
from the individual briefs pages on our the design ability of the candidate. The RSA Placement Award, different conditions will
website. reserves the right to withhold or divide any of apply. Candidates should note that certain
4 Submit your work – January to March 2018 the awards offered, and the panel may also intellectual property rights (eg patents) may
Once you have finished your project, submit award commendations. In all cases the judges’ be irrevocably lost if action to register them is
your completed work to the competition decision is final and no correspondence will be not taken before any disclosure in exhibitions,
through our online entry system. Make entered into by the RSA. press material etc.
sure you submit it before the final deadline:
Wednesday 14 March 2018 at 4pm GMT. You Placement Awards
will receive a confirmation email when we Some awards enable winning candidates to
receive your submission. spend time working in a consultancy or in
5 Judging – March to May 2018 industry on design related projects. Placement
Your work will be judged in a two-stage Awards offer work experience accompanied
process by a panel of practising designers, by a grant to support living expenses and
Royal Designers for Industry, and industry can be a valuable introduction into different
24.08.17
RSA Student Design Awards 2017/18 | 23/26 Entry Rules and Guidelines | 2/2
24.08.17
RSA Student Design Awards 2017/18 | 24/26

‘The RSA’s work has always sought answers to the question
of how we respond to the way in which the world is constantly
changing. To this end, the RSA Student Design Awards asks
students to think about how to use design to move us toward a
better world and it is wonderful to hear that it is precisely this that
attracts so many students to the programme.’
Matthew Taylor
Chief Executive of the RSA

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Call for

RSA Design Team

SDA 2017/18 Production

Working Sleep Fair

The Hygienic Fair Finance Eat, Share,

Wearing Moving Entry Rules and

Well to promote greater wellbeing when people are

Awards important factor for employers to attract and

RSA Student Design Awards 2017/18 | 5/26 Working Well | 1/2

RSA Student Design Awards 2017/18 | 6/26 Working Well | 2/2

Matters health and wellbeing by encouraging and/or

Awards sleep deprivation can also have profound

...and many more are possible.

RSA Student Design Awards 2017/18 | 7/26 Sleep Matters | 1/2

RSA Student Design Awards 2017/18 | 8/26 Sleep Matters | 2/2

Play product packaging to eliminate waste, using

Awards provision of product information; meeting

… and many others are possible.

RSA Student Design Awards 2017/18 | 9/26 Fair Play | 1/2

RSA Student Design Awards 2017/18 | 10/26 Fair Play | 2/2

The Hygienic Brief

Home that will make cleaning easier and more

Awards sheltered accommodation or entering older

... and many more are possible.

Fair Finance Brief

For All financially excluded to be better served by

Awards people to send and receive money, save for

If you are unable to submit online, please

As you prepare your submission, please ensure NatWest

Eat, Share, Live Brief

Awards families also have a combined spending power

Intelligence 2.0 ‘advanced textiles’ (fabric that has been

Awards technology, offering a staggering range of

The judging panel may decide on more than

Eddie Squires Legacy to the RSA

Pictures accompany one of the two selected audio files

Awards are nurtured. As part of this mission, RSA

RSA Student Design Awards 2017/18 | 19/26 Moving Pictures | 1/3

Tues 22 May 2018 – Winners announced

June 2018 – Awards Ceremony

RSA Student Design Awards 2017/18 | 20/26 Moving Pictures | 2/3

RSA Student Design Awards 2017/18 | 21/26 Moving Pictures | 3/3

Entry Rules and – Final deadline for online registration

Guidelines: Wed 21 March 2018

RSA Student + interviews with finalists) The submission requirements are:

Design Awards Tues 22 May 2018 – Winners announced

2017/18 June 2018 – Awards Ceremony

RSA Student Design Awards 2017/18 | 24/26

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