Wedding Planner Magazine Volume 2, Issue 5

A publication inspired by the
Association of Bridal Consultants

November/December 2012 Volume 2 Issue 5
the publication for wedding planners, professionals, and designers
2012 WPM Trendsetters of the Year! 8

5 Tips for Stylized Shoots 13
Real Wedding Submission Secrets 18
Are You Ready? 2013 Financial Planning 21
Elopement Planning 24
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CONTRIBUTORS
Wow
Tonia Adleta, PBC™, is the owner and lead plan-
ner of Aribella Events, an award-winning wedding
put the into your weddings and event-planning boutique in the Philadelphia
area. In addition to launching a design division
this fall, Adleta spoke at the Association of
Bridal Consultants Annual Business of Brides
Conference in Denver in November 2012. When
not working, planning stylized photo shoots,
consuming coffee, or playing with her two kids,
she’s likely plotting the acquisition of the next
stamp in her passport. See page 13.
For the last decade, Jodi Gagné, ABC™, CSS™,

founder of Simply Perfect in Richmond Hill,
Ontario, Canada, has been orchestrating seam-
less events for couples who wish to have their
wedding day unfold as they envision. Gagné is a
lighting designer and stage manager by trade. She
is a proud member of The Association of Bridal
Consultants since 1999 and has the firm belief
that investing in education is key to continued
growth in life and business. See page 15.
Rich Mino is certified as a Series 7 registered
Bridal Consultants representative, a Series 66 investment advisor

representative, and holds a California life and
&
Weddingstar
Photo
Unavailable
health insurance license. He enjoys working with
clients seeking financial stability and indepen-
dence. Mino collaborates and consults with
wedding industry professionals as a resource to
newly-engaged and newlywed couples. He also
the perfect match! provides business-planning advice to wedding
professionals and is treasurer of the Association
BECOME A WEDDINGSTAR DEALER of Bridal Consultants in San Diego. See page 20.
• purchase accessories at wholesale prices
• no minimum order quantities • shipping to you or your bride Milena Santoro, CMM, CMP, is an author,
• 3000+ products with endless personalization options educator, and award-winning certified meetings
and special events professional who has earned
call today 1.800.661.8096 many accolades managing events for corporations,
international associations, social and not-for-profit
agencies. She is president and CEO of MS Produc-
www.weddingstar.com
tions Inc., an international, full-service wedding,
event, and destination management company with
offices in Canada and Europe. See page 15.
Interested in writing for Wedding Planner Magazine?

Are you considered an expert in your field?
Do you have an interesting viewpoint on what’s happening in the
wedding industry?
Are you a blogger who has a significant following?
If you answered “yes” to any of the above, we’d love to hear from
you! Email WPM Editor Beth Erickson, editor@weddingplannermag.
com, and let her know you want to be a contributor to Wedding
Planner Magazine. Tell her your idea(s) and share your writing expe-
rience. Please put “Contributor” in the subject line of your email.
And, as always, we love to hear your feedback about how we’re
doing. Stay in touch!
4 Wedding Planner Magazine
Table of Contents
ken pettit
© exclusive events, inc

Dear.mx (arnaud Zein el Din),
Salvador Carmona
24 8
19
Danielle Vennard Photographer
Features
WPM 2012 Trendsetter: 1st Annual Trendsetter of the Year Awards........ 8
Find out which up-and-coming individuals were named the first-ever
Wedding Planner Magazine Trendsetters of the Year.
5 Tips for Creating Stylized Shoots to Build Your Business.........................13

Professional Bridal Consultant™ Tonia Adleta shares her top ideas for
using stylized photo shoots to add revenue to your bottom line.
13
Creative Revenue Stream: Elopement Planning is a Runaway Success...24
Elopements have changed over the years, and those changes include
the addition of wedding planning services. Discover why elopement
planning is a natural complement to wedding planning and learn how to
price the service. Columns
ABC Member Insight—Meghan Ely, OFD Consulting, Richmond, Va...... 18
Departments Want to get published? Discover the secrets to Real Wedding submissions.
International: Welcome to Canada, Eh!...............................................................15
The Association of Bridal Consultants recently launched Canada East in Master Profile: Elisa Delgardio, CSEP, MBC™...................................................... 19
a country where the wedding industry is growing. Find out more about
Canadian provinces and the wedding industry. Business Basics: Resolve to Plan for Your Future—Financial Planning and
Budgeting for the New Year................................................................................... 20
Real Wedding—California.........................................................................................25 Look back on 2012 and plan for a successful 2013 with these insightful
Take one vintage, chic wedding and combine it with a New Year’s Eve financial tips from financial and investment advisor Rich Mino.
celebration, and you have the recipe for this beautiful event.
Ask the Experts..............................................................................................................23
ABC Educational Track: WoW Planning Seminar Replaces Wedding Planner Magazine readers pose their pressing industry-related
New Horizons................................................................................................................27 questions and our advisory group has the answers.
Whether just starting out in the wedding planning business or a veteran
needing some refresher tips, the Association of Bridal Consultants’ In Every Issue
World of Wedding Planning Seminar has the valuable tools and Contributors..................................................................................................................... 4
resources needed. Editor’s/Publisher’s Letter.......................................................................................... 7
President’s Letter............................................................................................................ 7
ABC Member Best Practices....................................................................................29 ABC Meetings & News................................................................................................ 16
What is YOUR secret to the work/life balance? Advertiser Index...........................................................................................................30
Wedding Planner Magazine 5

letter
Volume 2 Issue 5
November/December 2012
Cutting-edge. Forward-thinking. Exceptional. Trendsetting.
Publishers Nancy Flottmeyer, PBC™
David Wood These are words used to describe the very best designers and professionals in the wedding planning
business. True success in the industry can be measured by the level of creativity and ingenuity and, well,
Editor Beth Erickson
yes, the number of clients. But, if you build it—and build it really well—they will come. Wedding Planner
Creative Director Nancy Flottmeyer, PBC™
Magazine decided it was time to honor those in the industry who are an inspiration. We asked our more
Art Designer Nancy Flottmeyer, PBC™ than 4,500 readers to complete an application form and submit it along with photos and vendor/bride
Writers Tonia Adleta, PBC™ recommendations. Our Advisory Board and magazine team sorted through those applications to find
Meghan Ely the top five, which became the top six after a tie. In the pages of this issue, you’ll be inspired by their
Elise Enloe, MBC™ work. And, if you’re reading this as an advance copy at the Association of Bridal Consultants (ABC) Annual
Beth Erickson Conference in Denver, perhaps you’ve also had the pleasure of seeing us present some of our winners with
Jodi Gagne, ABC™, CSS™
their award.
Rich Mino
Milena Santoro, CMM, CMP, PIDP, MS
You might also find inspiration in the entrepreneurial business ideas within this issue. In the second part
Proofreader Kim Seidel of our three-part series on creative revenue streams, you’ll learn how several planners turned elopements
Photographers Mueller Photography into a business service line. Plus, Tonia Adleta, PBC™, shares her advice on using stylized wedding shoots to
Olivier Kpognon Photography enhance the bottom line. Financial Advisor Rich Mino helps you prepare for the year 2013 by putting your
Allegro Photography best financial foot forward with the right business planning ideas. And if it’s increasing your number of
Damon Tucci Photography acceptances for Real Wedding submissions you want, look no further than Meghan Ely’s article on how to
Dear.mx (arnaud Zein el Din), achieve Real Wedding submission success.
Salvador Carmona
Errol Colon Photography
Exclusive Events, Inc. These pages also are home to some exciting ABC news—including the launch of ABC Canada East in the
Ken Pettit International feature and an article on the new World of Wedding Planning Seminars. Plus, we feature
Liga Photography great advice from ABC members in our Member Best Practices column featuring your secrets to the work/
Mark Harmon Photography life balance as well as the Master Bridal Consultant Profile™ of Elisa Delgardio, a California Real Wedding by
Michael Todd Lee Photography Cynthia Alexander, PBC™, and more.
Mike Meyer Photography
Once Like a Spark Photography
Sara Allen, One Love Photography Enjoy this issue. Network in the industry. Get inspired. And be ready to make your submission bid for next
Danielle Vennard Photographer year’s Wedding Planner Magazine Trendsetter of the Year award!
Villota Photography

Wedding Planner Magazine, a publication inspired by the Associa-
© muellerphotography.net
© Olivier Kpognon Photography
© muellerphotography.net
tion of Bridal Consultants, is published bi-monthly by Wedding

Planner Magazine LLC, 400 Main Street, La Crosse, Wisconsin
54601. Phone: 608.796.2257. Fax: 608.796.2253.
email: info@weddingplannermag.com.
Visit: www.weddingplannermag.com.
Copyright 2012 Wedding Planner Magazine LLC. All rights
reserved. No part of this publication may be reproduced without
written permission from the publishers.
Wedding Planner Magazine does not necessarily endorse the
claims or contents of advertising or editorial material. Printed in
the U.S.A.
For advertising information: 608.796-2257 or email
info@weddingplannermag.com
A publication inspired by
the
Association of Bridal Consultants5
David M. Wood, Publisher Nancy Flottmeyer, PBC™ Beth Erickson
President, Association of Publisher/Creative Director Editor
2012 Volume 2 Issue
November/December
2012 WPM TrendseTTers

the publication for wedding
of The Year! 8
planners, professionals, and
designers
Bridal Consultants nancy@weddingplannermag.com editor@weddingplannermag.com

13
5 TiPs for sTYlized shooTs
secreTs 18
real Wedding subMission
Planning for 2013 21
are You readY? financial
Cover image
24
eloPeMenT Planning
© Villota Photography
www.weddingplannermag.com
Twitter: @wedplanmag
Wedding Planner Magazine ISSN 2160-3286 is published
bi-monthly by Wedding Planner Magazine LLC, 400
Main Street, La Crosse, Wisconsin 54601. Circulation is Next Issue: Business of Brides Review – Creative Revenue Ideas:
4,000. Advertising is accepted; corporate ABC members
receive a discount on rates. Annual subscriptions are
Product Lines – MWV™ Profile: Gayle O’Donnell
$36. Periodical postage paid at La Crosse, WI and at Eau
Claire, WI. Postmaster send changes to Wedding Plan-
ner Magazine, 400 Main Street, La Crosse, WI 54601.

F E AT U R E
WPM 2012
trendsetter 1st Annual Trendsetter of the Year Awards

Erin Schulte
Exclusive Events, Inc.
St. Louis, Mo.
www.ExclusiveEventsInc.com
Annual weddings: 175
ON INSPIRATION/DESIGN: “Inspiration comes easiest after a good night’s
rest. Then, it means opening up your eyes and ears to your surroundings.
Coming from a background in theater arts, I had an amazing professor
who really taught me how to channel a character by placing myself into
the person by imagining how she would walk, how she would speak, all
the way to what kind of food she would like. Inspiration for a design is
much like this. By letting yourself out of your own head and thoughts
and putting yourself into others’ thoughts and desires, the ideas flow.”
Recommendation: “[Erin] is such a wonderful and professional person
to work with. She is always understanding and creative about every
event no matter the size. She puts everything she has into every project,
and it is portrayed in her work. She surrounds herself with reliable
people that work hard, just like her. She and her company are always top
on my list when referring to clients because I know that any event that
includes her is going to be 10 times better!” - Shayna Laiderman, St. Louis
Wedding Consultants, LLC

feature
Six Designers Take Top Honors
© Michael todd lee photography
Liga photography
damon tucci photography
Christine Terezakis Brian Joyce

Dreamday Weddings & Events Flourish Floral Productions, Inc.
Palm City, Fla. Orlando, Fla.
www.DreamdayCelebrations.com www.FlourishProductions.com
Annual weddings: 10-14 Annual weddings: 55
On inspiration/design: “The couple—their personal love story, experi- On inspiration/design: “Beauty. Luxury has always been synonymous
ences, style, and things they love. I focus greatly on the way they want with the notion of beauty, and nothing is more inspirational than a
the atmosphere of their wedding to feel. My travels—I pay attention to client that will allow me to substantiate their vision into a beautiful,
details of architecture, I especially love doorways/entryways; regional capsulized moment in time.”
styles and trends; food; music; and cultural significances. My reads—I’m Recommendation: “I have worked with Brian at Flourish Productions
always researching weddings, home décor, cooking, travel, fashion, pop for 80 weddings and counting. His attention to detail and ability to pull
culture. Everyday finds—store windows and displays, nature, interesting the client’s vision from their imagination is a truly unique quality. His
color combinations. I take pictures and save for future design reference. work has always exceeded any expectations placed upon him from all
Challenging design locations—unattractive rooms, an empty tent. I’m parties involved.” - Susie Weiss, Wonderful Weddings
inspired by spaces requiring total transformation.”
Recommendation: “[Christine] is an amazing wedding planner and event
designer and I am thrilled whenever I have the opportunity to work with
her, knowing everything is going to look perfect and run smooth as silk. Her
sense of creativity and good taste are always right on point with her bride’s
vision of her special day. Her work exudes professionalism and class. She is a
credit to her profession.” - Sarah Schnitzius, Giordanos Floral Creations

feature
© villota photography
© mike meyer photography

© villota photography
Aviva Samuels
Kiss the Planner, Inc.
Delray Beach, Fla.
www.KissThePlanner.com
Annual weddings: 10-20
On inspiration/design: “Inspiration begins with my client—to be sure
that the client’s desires and personality are reflected in the wedding
design. That information is my mental filter, while I look to websites,
blogs, and publications within the wedding industry, the fashion, and
the interior design industry. Sometimes, a particular photograph or
movie can even be the inspiration for the wedding. I also use fabric
swatches from linen rental companies and other sources. Fabric provides
a great palette of pattern, texture, and color to play off of.”
Recommendation: “Aviva is a consummate professional. We worked
together on many weddings. She is highly organized and very creative.”
– Jacqueline Goldman, J. Morgan Flowers

feature
© once like a spark photography
© allegro photography
© allegro photography
Jeannine Kennedy Edna Dratch-Parker, PBC™

FAVOR Events, LLC, dba Honeysuckle EFD Creative – Event Planning & Design
Weddings Company, Dallas, Ga. Boston, Mass.
www.HoneysuckleWeddingsCompany.com www.EFDCreative-Events.com
Annual weddings: 10 Annual weddings: 15
On inspiration/design: “I am inspired by the couples that I work with. I On inspiration/design: “I approach design from two perspectives. The
like hearing where they grew up and their fondest childhood memories. I first is drawn from my artistic background and education with a Bach-
like to hear what things they have in common, and what they do in their elor of Fine Arts in graphic design. The other comes from my years as a
careers. I ask them to tell me what their friends and family are like, and business entrepreneur, which calls upon my ability to understand people
I ask them to describe their ideal wedding day to me. I appreciate when and their emotions. Both are important. Good design is more than just
couples bring magazine clippings or start a Pinterest board of things creating a stunning visual, it evokes emotion and connects people with
they like.” their desires. A wedding perfectly merges these worlds.”
Recommendation: “One of the best in the biz.” - Joey Bowers, DejaBlue Recommendation: “[Edna] is well known in the Boston events market.
Grass Band Her reputation is one of a creative go-getter who is passionate about her
work and loves the creative, collaborative process. I recommend her of-
ten to my clients when they are looking for planners...she has wonderful
ideas and trusts her vendors to take her concepts and ‘run with them.’
This collaborative process allows for a fun and exciting design experience
for her vendors and delightful outcomes for her clients.” – Jeri Solomon,
Jeri Solomon Floral Design

F E AT U R E

Stylized Shoots
feature
5 Tips for Creating
to Build Your Business
By Tonia Adleta, PBC™, Aribella Events, Philadelphia, Pa. Photography by Danielle Vennard Photographer
Like most good things, “Love on the Rocks” started over only black and white?” says LaVere, laughing. And like all stories, the
coffee, a triple grande caramel macchiato, to be precise. Catching up on plot develops. “Realize that planning a shoot is not the same as plan-
life and business with Danielle Vennard, of Danielle Vennard Photogra- ning an event; the plan is constantly changing and the camera is not
pher, we shared our hopes—hers to incorporate adventure photography very forgiving. Make it as perfect as possible,” Bruns encourages.
with wedding photojournalism and mine to do something out-of-the-
box, something no one had done yet. 3. Determine where you want your shoot placed.
If you are seeking publication, determine which magazine or blog to
By the time we left our local Starbucks, we were on a mission to create a which you’d like to submit. Edna Dratch-Parker, PBC™, of EFD Creative,
stylized engagement shoot for a pair of her clients who met while rock began her career as a creative director in the advertising world in which
climbing. A few weeks later, juxtaposing the sophisticated styling of the thematic, stylized shoots are a regular occurrence. “I spend a lot of time
“Mad Men” era with the rock climbing that brought our couple together, on these and pull in about 20 different vendors, so my expectation is to
“Love on the Rocks” took place and opened the door for me to stylized get published. If I were brand new, I would start to do shoots to show
shoots. Since then, I’ve learned a few tips and tricks and chatted with my creativity. It’s all about the portfolio, and it should be balanced. Be
some amazing planners, photographers, and publication experts to careful not to have too many stylized events without having the ‘real
learn from their experiences as well. Here’s how to get started: weddings’ under your belt as well,” she says. Dratch-Parker’s work can be
found on StyleMePretty.com as well as in bridal magazines in the Boston
1. Identify the end result. area. Siri Eklund, founder and CEO of TwoBrightLights.com, a software
Whether to showcase talent, build your portfolio, have your work pub- service that provides a one-stop publicity platform representing over
lished, collaborate with your A-team of professionals, or simply bring 400 publications and 25,000 creative businesses, believes that “creative
an idea to life, it’s important to identify the purpose for your stylized talent deserves a place to be showcased. Stylized shoots,” she says, “are a
shoot. That’s exactly how Chelsea LaVere of Orchestrated began. “The great opportunity for artists to freely display their talent, gain visibility in
creativity of it appealed to me, even if we only did it for ourselves, it was publications, and build relationships within the vendor community.”
worth it,” says LaVere, who has since created an entire business model
around designing and executing stylized vignettes. Photographers pay 4. Be particular about with whom you work.
an admission fee to walk into a ready-made environment and shoot to This is critical, urges LaVere. “Trust the vendors you select and give
their hearts’ content. “A lot of our photographers, especially those who them freedom to create.” Bruns adds, “Make sure that the project is a
are newer in the industry or who want to break-in equipment or prac- true collaboration and the vendors are willing to put in the time, effort
tice a new technique, appreciate having all the elements of a real event and cost as well.”
to work with, without resorting to experimenting on a client’s event.”
5. Identify your costs.
2. Build a story around the shoot. While some elements may be based on an in-kind trade, identify your
Robyn Bruns, ABC™, of Red Letter Event Planning, offers this tip. “The costs line-by-line to avoid any surprises, or worse, having to cut corners
story will determine the direction, details, and vendors involved,” she on the end result. In addition to the monetary costs (model fees,
says. Recently, Bruns had her work published in Chicago Style Weddings, catering, cleaning of gowns and tuxes, rentals, etc.), don’t overlook
Chicago Wedding Guide, and on Brenda’sWeddingBlog.com. “Ink and the all-encompassing power of the creative process and the time and
Pearl,” the most recent Orchestrated event, told the story of a couple energy you will need to invest. “It consumes you like a regular event,”
who eloped and returned to a black and white dessert reception in a says Dratch-Parker. The results, though, are certainly worth the effort.
historic venue. “Do you know how hard it is to find desserts that are Indulge your creativity, take the risks, and reap the rewards. ••

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I nternational
Welcome to Canada, Eh!
ABC Launches Canada East in
Country With Wedding Industry Growth
By Milena Santoro, CMM, CMP, PIDP, MS Productions, Edmonton, Alberta, and Jodi Gagné ABC™, CSS™, Simply Perfect,
Richmond Hill, Ontario, Canada
The Association of Bridal Consultant’s (ABC) East Canada launch North Dakota, it is rich in history and culture and offers visitors endless
kicked off on Monday, July 9, at The Toronto Wedding Chapel. ABC water-based recreational opportunities, abundant wildlife, spacious
President David Wood helped celebrate the occasion and met many parks, outdoor adventures like canoeing and horseback riding, farm
members, each of whom walked away with the knowledge that the ABC vacations, and amazing and accessible golf opportunities.
offers an active networking community and a great selection of educa-
tion tools and resources.
Already 106 members strong, ABC Canada is united through the efforts
“...the Canadian wedding
of Jodi Gagné, ABC™, CSS™, Simply Perfect, Richmond Hill, Ontario,
on the east coast, and Milena Santoro, CMM, CMP, PIDP, MS Produc- industry is a $4 billion
tions, Edmonton, Alberta on the west coast. Members are experiencing
a renewed enthusiasm for the ABC community and all it has to offer.
But, most importantly, attendees realized that they all share a com-
dollar annual industry.”
mon belief in the value of investing in themselves and connecting with Ontario—In Ontario, there’s something for every mood. The pictur-
one another. The support, feedback, and commitment members have esque backdrop of the Kawarthas in northern Ontario promises a quiet
received through the ABC is providing the fuel that promises to ignite a and serene return to nature. The lure of the city and its hidden gems in
stronger Canadian ABC presence. Toronto where many a wedding has taken place everywhere from roof-
tops to manor estates to restaurants and clubs to lakefront properties.
The state of the industry The Niagara wine region is home to over 50 world-class wineries where
But just what does Canada have to offer? And what is the state of the wine tours and culinary delights are musts.
Canadian wedding industry? Here’s a primer. According to the 2011
“The Wedding Industry at a Glance” at ThinkSplendid.com, the Canadian Quebec—Here, old world charm is at its finest. Quebec offers a balance
wedding industry is a $4 billion dollar annual industry. Though one of natural, historical, or vibrant settings with a touch of romance. The
of the bottom three, and not even close to the United States’ industry majestic Notre-Dame Basilica built in 1824 is an experience in itself, as
average of $161 billion, it is a growing market. What’s unique is that, is the cool, cathedral of ice at Hotel de Glace.
since 2000, same-sex unions have been legally recognized across the
majority of Canadian territories and provinces. In addition, the country Maritimes—A region in eastern Canada that means “of the sea” and
has much to offer couples seeking to marry there. includes Newfoundland/Labrador, New Brunswick, Nova Scotia, and
Prince Edward Island, the Maritimes is home to diverse cultural activities
A little flavor of Canada rich in music, dance, and theatre. For those set on a storybook wed-
Canada offers a robust inventory of outdoor attractions. From coast- ding—literally—fans of Lucy Maud Montgomery’s Anne of Green Gables
to-coast, Canada has been a destination of choice for many couples can make like protagonists Anne and Gilbert and declare their love in the
celebrating their wedding day. Whether they’re looking for a particular Avonlea-theme village of Cavendish, PEI. Or, boldly go barefoot along the
climate or setting—perhaps a seascape, a farm, or a hip urban locale, the islands’ stunning beaches of red, pink, and champagne colored sands.  
choices are truly endless. Canada is always in full bloom, rich in living
color from its ever-changing seasons. And regardless of the season of Canada is rich in history, and diverse in culture
choice, Canada can fulfill dreams by providing a unique backdrop for any Best known for its diversity, Canada is a hotbed of multiculturalism, a
wedding. Here’s a little taste of what Canada has to offer by province. coming together of ethnic communities that have been influenced by
other cultures and customs. Many of today’s wedding ceremonies also
British Columbia—The sea-to-sky beauty of this area includes the Whis- are a blending of traditions, artfully fused together with the ancestry of
tler mountains and Okanagan Valley, also known as Wine Country, and past generations, which provide each couple with a unique and personal-
famous for its wedding-friendly orchards. Couples can wed on the lake ized experience.
view veranda in Kelowna or have a garden wedding at the Harrison Hot
Springs Resort & Spa. Consider the west coast urban lifestyle that feeds So, the next time you’re considering a destination wedding, think about
the soul through the Yaletown district and revitalized Gastown district. the variety Canada has to offer, eh? You’ll be glad you did. ••
Alberta—Edmonton and its River Valley or Calgary and the Stampede Profile: The Canadian Wedding Industry
are the major centers in Alberta. There are plenty of luxury accommoda- Number of Canadian weddings annually: 150,000
tions in the lovely Rockies and mountain towns of Banff, Jasper, Lake Average budget: $25,000 – $27,000
Louise and Canmore—all postcard-pretty wedding destinations.
Wedding planner rates: 10-15% for full service
Saskatchewan—Saskatchewan is a prairie province and the reputed Average guest count: 120
“Land of Living Skies.’’ Neighbor to the United States’ Montana and Source: Stats Canada: marriage data, release date 2005-2008, July 2011.

Association of Bridal Consultants Meetings & News
ABC Calendar Rosinne Chlala, Festivities, Norwalk, Conn., was
awarded Best Wedding Planner for 2012 by Moffly
Also during the seminar, the Napa/Sonoma/San
Francisco Local Networking Group (LNG) was born.
For individual monthly state meetings, please
contact your state coordinators and the ABC Media’s Best of the Gold Coast. Heather Holliday, PBC™, Holliday Weddings, Petaluma,
website www.BridalAssn.com. Calif., and Yehudit Steinberg, Sacred Events, Oakland,
Edna Dratch-Parker, PBC™, EFD Creative, Lexington, Calif., were named co-directors. For details on the next
Mass., had a destination wedding in Mexico published LNG meeting, check out the ABCNapaSonomaSF.
Seminars on StyleMePretty in August. Facebook page. “Like” the page, and you’ll receive an
Attend and earn two points for education and invitation to the next meeting.
professional development. For more information, or to Ellen Fox, PBC™, CMP, ShaFox Weddings & Events,
register, visit www.BridalAssn.com. Louisville, Ky., was named 2012 Best Wedding Planner on
Louisville’s A-List. ShaFox has also been recognized by Busi-
Achievements ness First Magazine for the fourth consecutive year as one
Tonia Adleta, PBC™, Aribella Events, Philadelphia, of Louisville’s largest meeting and event planning companies.
has announced the launch of a full-service floral and
event design division. Serving the greater Philadelphia Rosie Moore, PBC™, 27 Miracles Wedding Consult-
area, Aribella Events will incorporate an eye for detail ing, Windermere, Fla., had an August 8, 2012 wedding
and high style with a nod to updated classics and featured on the channel 10 Tampa Bay Morning Show,
upcoming trends. Inventory is sourced from suppliers Fox 35, and channel 6 Orlando’s Making a Difference.
around the world. WESH channel 2 news filmed the wedding as well and
aired an interview.
Sheila Corbett, ABC™, recently opened an office and Front row, seated, l-r: Kristine Bryant; Mary Jo Gal-
design studio for her business, Elegant Events, 7300 Cindy Morley, PBC™, Eventful Moments, Port St. Lucie, legos, MBC™; Elise Enloe, MBC™; Back row, standing, l-r:
Shelbourne Street in Philadelphia. Fla., had a wedding featured in the Now and Forever Gina Polana; Kira Gnapp; Tamiko Garner, PBC™; Victoria
Weddings section of Stuart Magazine’s summer edition. Garcia; Allison Bowie; Heather Holliday, PBC™; Glynda
Meghan Ely, OFD Consulting, Richmond, Va., spoke at Barkman, Georgia Barron, Gloria Kotjan, Donna
The Business of Weddings—Ireland in November. She Holly Schoenke, PBC™, Simply Sweet Weddings, Morris, CWP™, Dottie Deerwester, PBC™, Lee Smith,
continued on to Spain to serve as the keynote at an Mountain Valley, Calif., was one of six finalists chosen PBC™, and Karen Caskey, PBC™. Not pictured: Yehudit
inaugural workshop for the Association of European for the cover of the holiday issue of Locale Magazine. Steinberg.
Wedding Professionals.
Debra Thompson, PBC™, Weddings By Debra Thomp- LNG Hosts Night to Soar With
ABC California and Nevada State Coordinator John son, New Rochelle, N.Y., was named Best Party Planner
Goolsby, Godfather Films, Riverside, Calif., was the in “The Best of Westchester 2012,” published in July in Author Simon T. Bailey
opening morning speaker the Wedding MBA, held Westchester Magazine. By Victoria Angela Buus, Victoria
Oct. 2-4 in Las Vegas. He presented “The Wedding Angela, LLC, Orlando
Godfather: Advice You Can’t Refuse” to an audience of AnnaMarie Wintercorn, MBC™, Elegant Weddings
2,600 wedding professionals from around the world. and Events, Stuart, Fla., was featured in “Five Minutes The Association of Bridal Consultants’ Central Florida
With AnnaMarie Wintercorn” in the July 23 edition of East Local Networking Group (LNG) hosted an interactive
Sonya House-Jenkins, Sparkle Occasions, San the Stuart News Luminaries. meeting and event with Simon T. Bailey, an international
Antonio, Texas, and ABC San Antonio LNG director, motivational speaker, thought catalyst, and acclaimed
author. Bailey’s most recent book is The Vuja de Moment, a
is retiring from the United States Air Force after 25
years of service. She was a master sergeant who most
Pittsburg Planner Organizing twist on the French saying, déjà vu, which means, “already
recently served as knowledge operations manager. Couture, Ethnic Wedding seen it.” His theories and ways of thinking teach profession-
Extravaganza als to take control of their future at their own pace rather
than become influenced by the economy or uncertainty.
Lauren Lawson, Columbus, Ohio, launched her com- Rae Coleman, PBC™, Enhanced Creativity, Pittsburgh,
pany VIP Events Management in June. The company is organizing and hosting a couture, ethnic wedding
fashion extravaganza on Sept. 14, 2013, at the Phipps In just a few hours, Bailey taught wedding professionals
offers full-service wedding and event planning in the
Conservatory and Botanical Gardens in Pittsburgh. A of all different specialties how to turn their average
greater Columbus area.
work into brilliant. “Times are changing because of the
couture fashion wedding gown designer and a book
economy, automation, technology, and uncertainty—
Jia Maheshwari, PBC™, Winnipeg, Manitoba, author are invited guests. Pittsburgh local fashion
making it even more important for companies to look at
Canada, is currently in the process of incorporating designers, vendors, and friends from other states are
a new way of doing business and staying relevant in this
her company, Viva Celebrations, a boutique event- invited to be a part of this unique show. About 250 are
fast-paced, continuously developing world,” said Bailey,
planning company specializing in green/eco-friendly, expected to attend. For sponsorship and event informa-
who believes everyone can do something to change the
ethnic and multicultural weddings and life events. She tion, please contact Coleman at 724.831.7321 or email
status quo. The seminar enabled guests to ask questions
has also completed the Green Wedding Planner Cer- enhancedcreativity2009@gmail.com.
and learn. At the close, guests were escorted to the
tificate from Lovegevity’s Wedding Planning Institute next room for a meet-and-greet, book signing, pictures,
to become the first and only Certified Green Wedding
Planner in Winnipeg and Manitoba. California Expands Horizons, and dessert. All guests were given a signed copy of his
latest motivational book.
Creates New LNG
Alan Abrams Photography
Sara and Mike Robins, Royal Oak, Mich., recently By Mary Jo Gallegos MBC™, ABC Califor- The evening started with hors d’oeuvres at Zest, a res-
purchased a new business, ShutterBooth. They provide nia director of education, and Yehudit taurant in the Sheraton Lake Buena Vista Resort. Within
photo booth rentals for special events throughout Steinberg, Sacred Events, Oakland, Calif. an hour, the hotel ballroom was transformed into a light
the Detroit metro area, Lansing and Toledo, Ohio, and airy atmosphere for the “You can soar” theme. Chic!
with the assistance of five full-time and 40 part-time The Association of Bridal Consultant’s (ABC) California Furniture provided the tall chairs and high-top tables
employees. “Taking It to The Top” seminars in August were a great with glass tops, a light-up bar, bookcase, and furniture.
success. The seminar was held on the Delta King, a Over The Top Linens provided the linens and chair sashes
Karen Albert Warren, PBC™, completed the docked riverboat that was restored and transformed and A Chair Affair brought their new fruitwood chiavari
Certified Wedding and Event Planner course through into a hotel, restaurant, and meeting location. The Hilton chairs and silver table chargers. Get Lit implemented blue
Longevity Wedding Planning Institute in May 2012. OC/Costa Mesa hosted accommodations for many in and pink up lighting, while Quest Drape embellished the
the group. Cynthia Bresseau presented The Sandals ABC room with flowing drapery. Other vendors were: White
In the Media Honeymoon and Destination Wedding Program so that
members could become certified Sandals specialists,
Rose Entertainment (DJ), Victoria Angela Photography,
Carolyn Burke, ABC™, Wedding Liaison, Kirkwood, Treasured Moments Video Productions, RW Chocolate
Mo., was featured in the Saint Louis Bride Magazine increasing their business profitability. Elise Enloe, MBC™, Fountains, and Fiora Design Studio.
article, “Sites To Behold,” which showcased new or ABC director of education, presented “What’s Your
renovated event space in the metropolitan area. Burke Excuse,” an update on the ABC points system and des-
specializes in a unique event location service, in which ignation information. California State Coordinator John
she helps couples find a venue for their ceremony and/ Gooslby presented “Rebranding in a Tough Economy,”
or reception site. and Mary Jo Gallegos, MBC™ spoke about “Giving Back,
Getting Involved.”
Association of Bridal Consultants Meetings & News
Japanese Professionals Tour Designations Professional Wedding Vendor™
Patricia Medina, The Brawley House, Mooresville, N.C.
New York City The Association of Bridal Consultants congratulates the
By Susan Chagnon, PBC™, Your Perfect following members who have achieved designation.
Location, New York City Accredited Bridal Consultant™
Professional Bridal Consultant™ Barbara Diez de Tejada, Barbara Diez Eventos, Capital
Stephanie Davis, Creative Weddings & Events, Ellicott Federal, Argentina
City, Md.
Jessie Goodyear, Island Girl Events, LLC, Long Beach, Congratulations
Miss.
Ruby Gupta, Calgary, Alberta, Canada
Brenna Taylor!
Brenna Taylor, An Elegant Affair,
Gloria Kates, RK Events, LLC, Vineland, N.J. Riverview, Fla., was the lucky win-
Brenda Morrison, Bavarian Inn, Shepherdstown, W.V. ner of a copy of Tonya Shadoan’s
Elizabeth Parent, Dreamscape Weddings, Presque Isle, book, Don’t Let the Blond Hair
Maine Fool You.
Catherine Poole, Chula Vista, Calif.
Christi Rich, Events by Christi Rich, Arlington, Va.
Together with Kevin “Yoshi” Kohara, MWVtm, direc- Trudy Scott, Royalty Event Parties, San Antonio, Texas
tor of Asian Markets for ABC, I organized a New York Caroline Seale, Foxtrot Events, New Orleans
City tour for a group of Japanese wedding professionals. Shannon Teague, Moments Matter, LLC, Gahanna,
9
In October 2011, Yoshi came to New York and we did a Ohio
run-through of the tour for Take and Give Needs Co.,
Ltd., an ABC corporate member. We spent two days
traveling around the city, attending several weddings,
touring venues, and visiting vendors.
The tour occurred June 28 – July 8, and included several

talks with designers about the weddings the group would MAKE SURE THE CEREMONY IS AS
9
view. These were particularly interesting to the group be-
cause weddings are more customized in the United States. PERFECT AS THE REST OF THE WEDDING.
We visited two party rental companies and explored the
limitless possibilities of using rentals to enhance planning.
I also gave a presentation about my company and several
of my weddings. Held at the W Union Square, one of
my favorite venues for weddings of 110 or less, we had a
wedding-style luncheon during the presentation. Later, J.P. Reynold’s e-book is the perfect
via stretch limo, we toured three historic locations in the
Westchester area. We even took a trip to Long Island tool for your couples who have asked
to view a historic manor and experience two wedding a friend or relative to celebrate their
set-ups. Our time culminated with a celebratory dinner at
River Café in Brooklyn, sporting spectacular views of the ceremony.
city as the sun set over the New York skyline. Thanks to all
the vendors whose help made this trip possible.
It guides the reader through every
Mexico Wedding Planner Pub- step of the process for writing and
lishes Book—Win a Signed Copy! delivering a personalized ceremony.
Grisell Neumann, owner of Ileven, a wedding and event
planning company in Mexico, recently had her book,
Mi Boda Perfecta (My Perfect Wedding), published by ORDER TODAY
Aquilar. The book, written in Spanish, is a guide for brides
on everything they need to know to make their wedding
amazon.com or barnesandnoble.com
day the most special day of their
lives. The book is available in print or ceremonymadesimple.com
ebook options in stores and online
at: www.librosaguilar.com/mx/ 818-415-8115
9
libro/la-boda-perfecta/.
For your chance to win a signed
MEMBER:
copy of Mi Boda Perfecta, please ASSOCIATION OF BRIDAL CONSULTANTS
email your name and complete
address to editor@weddingplan-
nermag.com. Be sure to put “Book
Contest” in the subject line.
Association of Bridal Consultants Directors code of ethics

David M. Wood III, President Our ABC members agree to:
Gerard J. Monaghan, Co-Founder • represent each client fairly and honestly,
Eileen P. Monaghan, Co-Founder providing all agreed-to services in a timely and
Elise Enloe, MBC™, VP of North American Operations, Director of Education . ......................................... eliseABCFL@aol.com cost-efficient manner.
Elayne Anderson, Director of Operations.......................................................................................................................info@BridalAssn.com • establish reasonable and proper fees for services
Candice Benson, MBC™, Director of Social Media..................................................................candice@thefinishingtouchevents.com and provide written estimates to each client.
Dena Davey, Director of Marketing.................................................................................................................................. corp@BridalAssn.com • use honest, factual advertising.
Nancy Flottmeyer, PBC™, Creative Director................................................................................................. nancy@weddingsbynancy.com • deal with employees and clients fairly, in an
Lois Pearce, MBC™, Director of Ethnic Diversity..........................................................................................lois@beautifuloccasions.com unbiased manner.
Annemarie Steiner, Member Services........................................................................................................................mbrsvc@BridalAssn.com • disclose to clients any payments received from
Nicole DaSilva, Member Services......................................................................................................................................mob@BridalAssn.com suppliers.
ABC Office: 1.860.355.7000, fax 1.860.354.1404, www.BridalAssn.com, • operate an establishment that is a credit to the
56 Danbury Road, Ste. 11, New Milford, CT 06776. community.

A B C member insi g ht
Shhhh.....
The Secret to Real Wedding Submissions
By Meghan Ely, OFD Consulting, Richmond, Va.
Wedding blogs and magazines are constantly on the lookout Seal the deal
for fresh and inspiring details from real weddings in the marketplace, Fabulous images with a compelling story aren’t always enough, however.
which gives wedding pros ample opportunities for publicity. But the Consider the following steps to ensure your real wedding submission is
question is this: How do you break into the market and start reaping the competitive as it makes its way into the editor’s hands:
PR benefits of getting your real weddings in print and online—right in
front of hundreds of potential clients? Exclusivity—Bloggers and magazine editors alike tend to prefer to be
the first ones out of the proverbial starting gate with your feature. Know
Good news! Wedding planners are in a unique and advantageous posi- and follow the rules of exclusivity for the media outlet that you are
tion to incorporate wedding PR into their marketing mix with relative targeting. When in doubt, submit the wedding to one media outlet at a
ease. In fact, wedding PR is quickly becoming an essential addition to a time until you find it a home.
planner’s to-do list, because today’s discerning brides take the time to
do ample research prior to hiring their wedding day team. An extensive Match your work to the right audience—Wedding blogs and maga-
press portfolio adds value to your services and sets you apart from the zines have their own particular niches as they each target a particular
competition. “type” of bride. A competitive real wedding submission is one in which
the overall look matches that of the intended wedding blog or magazine.
Psst....have a plan
First and foremost, take the time to consider the goals for your intended Pay attention to the rules—Every editor has his or her own set of
efforts. Are you hoping to saturate the local market or introduce submission guidelines, from preferred image resolution and the method
yourself to a new region? Would you like a portfolio with a handful to send photographs, to the type of information they may need on hand
of top-tier press mentions or a more extensive list of boutique blogs? to make an informed decision. In short, make sure you follow them to a
Fine-tuning your goals and intentions early in the process will give you T. Not only will the wedding be more likely to get picked up, it will also
the focus you need to make things happen. It is then time to roll up your assist with building a sterling reputation for yourself with the media.
sleeves and get to work on planning your submissions, which typically
consist of the following components: Enjoy the limelight
Wedding PR can be a fantastic addition to a strong wedding marketing
It’s in the details, details, details campaign, as it will assist you with building value for your services. To
A lovely shot of the bride and groom is certainly a nice opener, but the keep your submissions organized, consider signing up for an account
media craves photos that inspire future brides. When selecting images with www.TwoBrightLights.com, an online wedding publicity tool that
for a feature, remember the cake, flowers, favors, and tablescape as allows you to submit to a variety of wedding blogs and magazines on
well as bridal accessories, décor, and those fabulous shoes the bride is their site. With the right strategies in place, wedding PR can guide
rocking for her big day. wedding pros in new and exciting directions. Ensure your real wedding
submissions are optimized by following these tips and tricks and get
Tell the story ready to start enjoying the limelight. ••
Pairing a compelling narrative with gorgeous images is always the ideal
wedding PR combination. Take the time to interview the bride and
groom for further insight and include their story along with the photo-
graphs. Find out what she loved most about her wedding day and learn
about the details that were created to make it “theirs.” As a wedding
planner, you’re at an advantage already since you’ve had steady access to
the bride and should already know the ins and outs of the wedding day
from the planning process.
It takes a village—include the vendor list

Most real wedding features include a comprehensive list of the wedding
professionals involved in the planning process. Make it easy on the edi-
tor by including a list of every vendor, including a link to their website. Meghan Ely is the owner of OFD Consult-
Be sure to also keep the vendors’ emails handy should the real wedding ing, a wedding marketing and wedding
receive a pick up and you’d like to share the good news. PR firm. With 250 submissions to date,
Ely has garnered press mentions with a
Be thorough—include the bride’s contact info variety of wedding media outlets, includ-
Despite your best efforts, you may not have all of the answers that the ing The Knot, Style Me Pretty, Pizzazzerie,
editor needs in order to move forward with the feature. Include the bride’s Elizabeth Anne Designs, Fly Away Bride,
contact information in case there are loose ends that need to be tied. Grey Likes Weddings, and Snippet & Ink.

master profile
Master bridal consultant
Elisa Delgardio, CSEP, MBC™

A Flair for Affairs®
407.896.1476, elisacsep@AFlairForAffairs.com
www.AFlairForAffairs.com
Employees: Owner-operated with strategic partners
Revenue breakdown: 60% coordination, 25% full-service, 15% strategic partner/freelance
Social media: Twitter @ELISAcsep and @weditorial, Facebook, LinkedIn
© marc harmon photography
© Errol colon photography

Top left: Wedding reception for a couple who shared a love of music and theatre. Bottom left: A classic, clean look for a stylish bride and her pro-soccer player
groom. Middle: Place setting with menu card and combo favor/placecard by AFFA. Right: This Super Sweet 15 fashion-themed event was held in conjunction with
Encore Creations.
Family: She and her husband, John, have one Mentors: I haven’t formally engaged any intend to be better about that in 2013.
daughter, LeighAnn, 17. mentors, but consider myself fortunate to have Ideal client: I specialize in assisting detail-
Education: Attended New York Institute of established very meaningful relationships with oriented professionals, worried “to-be weds,”
Technology for studies in Interior Design. ABC members, like Elise Enloe, MBC™; Heather and demanding divas. It has taken years to
MBC™ Status: I pursued the MBC™ designation Canada, MBC™; Sasha Souza MBC™; Mark hone the skills required to handle the unique
to benchmark my accomplishments, and because Kingsdorf, MBC™; and Kerline Docteur, PBC™. challenges they present, but that is what sets
it has always been important to me to earn the Further, my involvement in ISES has been very Master Bridal Consultants™ apart from others
endorsement of esteemed colleagues. I’ve been rewarding in terms of connecting with industry less seasoned. Ultimately, my ideal client is the
in business more than 15 years and a member of peers. person who turns to me with total confidence
ABC for at least 12 years. It took about three and Inspiration: I surround myself with creative and allows me to do what I do best without
a half years to progress from PBC™ to MBC™. individuals and people who appreciate design. micromanaging me. They are the best!
On the business: I’ve been active in the Whether I am walking the mall, watching “Proj- Recent Reads: Tiny Buddha by Lori Deschene
hospitality industry since high school, and ect Runway,” turning the pages of a home design and Life Without Limits by Nick Vujicic.
upon graduation began working full-time magazine or browsing the Etsy site, I am always Hobbies: Cooking and baking—usually
for a catering company. I began college to struck by artistic creativity and ingenuity. only on Sundays. It keeps me away from the
become a licensed interior designer, eventually Marketing strategy: One: Try something computer. I also enjoy shopping, socializing and
working for an architecture firm, but left that new. Two: Stop doing what doesn’t work. Three: road trips to the beach.
industry when I had my daughter. In 1997, I Develop a unique message—your bride/client Words of Wisdom: We all have something
decided that rather than return to a 9-5 job, I will find you. (Accept that not every bride/ to offer, so be authentic. Be patient, yet not
would pursue my own interests, and fuse my client is for you.) Four: Build relationships on complacent. A favorite quote: “Do not spoil
experience in the hospitality industry with my actions not promises. what you have by desiring what you have not;
creative and technical design skills. On Staying Fresh: I have absorbed many but remember that what you now have was
Industry influencers: Without question, essential skills in web maintenance, graphic once among the things only hoped for.”
the Internet, as a whole, has transformed the design, and blogging so that I am able to keep On Giving Back: Whenever possible, I try to
entire process of planning a wedding and every my virtual presence up-to-date. After the spring volunteer or donate to benefit organizations
other type of event. Pinterest, Skype, YouTube, and fall wedding seasons, I take advantage of that serve those in need. I have supported
WordPress, WeddingWire, Facebook, and the the downtime to upload fresh content. Printed Brides Against Breast Cancer gown sales, Habi-
like have streamlined the sales and communica- materials, such as business cards, are reworked tat for Humanity, SEARCH, and Wish Upon a
tions processes required by a 24/7 society. about once a year. As for refreshing myself, I Wedding, to name a few. ••
business basics
Resolve to Plan for Your Future—
FINANCIAL PLANNING AND BUDGETING TIPS FOR THE NEW YEAR
By Rich Mino, Del Mar Financial Partners, Inc., San Diego
The end of each year is a chance to take are paying out. It’s that simple. With a more Partner With Your CPA to Make Taxes
pride in the events you’ve planned and reflect predictable income stream, it will be easier Manageable
on the great relationships you’ve built with for you to make decisions regarding business One of the biggest hurdles that a business
your couples along the way. As a small busi- expenses in the upcoming year. First, as you owner can face is their tax bill at the end of
ness owner, it’s also the time to review your did with your income, take a look at your yearly the year. There are many advantages to owning
financials and plan for the year ahead. Review- expenses and determine which of these will be your own business when it comes to filing your
ing financials may seem daunting, but below necessary next year. You’ll have fixed monthly taxes. Working with a qualified CPA is recom-
are four tips to make this process painless as expenses like rent, memberships, and subscrip- mended.
you prepare for 2013. tions, as well as variable expenses like meals,
client meetings, etc. Next, compare these A few tips to keep in mind as you collect your
Get a Grip on Your Monthly Income expenses to your monthly income average. If planning fees:
Wouldn’t it be great to know how much income you’re spending more than you’re bringing in, • Set aside money each month to pay your
you can depend on each month? As a sales-based determine if there are expenses you can elimi- taxes. In a business where taxes are not
business owner, however, this number varies nate, or if you should increase the number of automatically deducted from your income,
from month to month depending on several fac- weddings you book to make the income average it’s easy to forget to save for your tax bill.
tors including the number and size of weddings higher. Remember, the goal of your business • Work with your CPA to schedule your tax bill
you book and the number of unexpected cancel- is to have money at the end of the month, not quarterly instead of yearly. Meeting with your
lations. How can you get a better handle on and month at the end of your money. CPA every three months can help you decide
even out this income stream? First, take a look at how much to pay toward your taxes based on
the fees you collected over the past year (noticing Create a Budget Roadmap the income that you’re generating throughout
the ups and downs by month) and come up with The two steps above give you enough informa- the year. This eliminates a huge bill at year’s end.
a monthly average. If you earned $60,000 this tion to generate a simple budget based on last • Work with your CPA to Identify business
year, your monthly average is $5,000 in planning year’s numbers that better prepares you for expenses and other opportunities to reduce
fees per month. If you earned $120,000 this year, 2013. If you expect to increase or decrease the your taxable income. The smaller your tax
your average is $10,000 per month. Next, open a number of weddings you book next year, adjust able income, the less tax you pay as a result.
savings account that will serve as your “cushion” the income and expenses accordingly. Below is
fund. This account is where your extra earnings a sample budget for a wedding planner with a Plan for the Future
will be deposited, and where you’ll draw from $5,000 monthly income average: As you grow your business, it’s important to
when needed. On months when you make more keep an eye on the future. Planning for certain
than your monthly average, save the excess in There you have it, your road map for 2013. So, risks, like becoming too sick or injured to work,
this account. On other months, when you don’t what now? Well this budget is your best guess could mean the difference between success
make quite as much as your monthly average, at how the upcoming year could look based and failure should you become unable to plan
draw from this account to meet that number. on some assumptions you’ve made. Things are weddings and earn income. Similarly, planning
This practice allows you to predict a more level going to change, and the most important part for retirement becomes important as you
income stream, which is important to plan for of budgeting for a business owner is reviewing realize you can’t plan weddings forever. These
investments in your business and other business this budget each month and adjusting for what concerns can be addressed during your working
expenses throughout the year. really happens. Business owners use tools like years while providing an immediate tax benefit
QuickBooks, Mint, or create Excel spreadsheets to your business today. If you haven’t met with
Manage Expenses to Have Money at to track their budget progress. Whatever your a financial advisor, make it a point to find one
the End of the Month preference, even if it’s a spiral notebook, the this year as you plan for 2013. Discuss your
To be profitable, money coming into your important thing is to plan ahead, track progress options and create a plan for you and your
business must be more than the money you against your plan, and adjust if necessary. business’ future. ••
2013 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Fees 6k 4k 5k 5k 7k 7k 9k 6k 4k 3k 2k 2k $60k
Cushion fund (1k) 1k (2k) (2k) (4k) (1k) 1k 2k 3k 3k 0
Income 5k 5k 5k 5k 5k 5k 5k 5k 5k 5k 5k 5k 60k
Expenses (1k) (2k) (2k) (1k) (1k) (2k) (4k) (3k) (2k) (1k) (1k) (4k) (24k)
Profit 4k 3k 3k 4k 4k 3k 1k 2k 3k 4k 4k 1k $36k
before taxes
* The sample above gives you an idea of what this simple budget would look like. The numbers are for illustration
purposes only. income, expense, and taxes will vary greatly depending on your particular situation.

Take your business as seriously as your brides do.
Enroll today!
The ABC Professional Development Program (PDP) offers some of the most
tgroup.net
comprehensive training in the industry—and it is still the fastest way to earn or

www.artis
advance your credentials under the new ABC points system. The PDP is available
in both printed version and on CD.
The Professional Development Program is now available with a new introductory

section covering the major components of the planning process.
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elopment Progra GRADED COURSE ARE: Introduction to Planning, Etiquette, Sales and
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INVESTMENT: Individual courses at $119 each for a total of $595. Best value is
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HOW TO ORDER: Go to www.BridalAssn.com, and click on the ABC

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BridAl consultA
nts Call the ABC main office at 860.355.7000, and we’ll be happy to help you.
AssociAtion ofof wedding excellence
d
the standar
Wedding Planner Magazine advisory board
by the
A publication inspired ants
international Master Wedding Vendor™
Consult
Association of Bridal 2 Issue 5
November/December
2012 Volume Barbara Diez, ABC™ Edward L. Griffin
Barbara Diez Event Planners The Wedding DJs/Hardcastle
Entertainment, Inc..
wedding planners,
professionals, and
designers Master Bridal Consultant™
the publication for
Mark Kingsdorf Vendor
2012 WPM Trend
5 TiPs for sTYli
seTTers of The
zed shooTs 13
Year! 8
The Queen of Hearts Wedding John Goolsby, MEI, CPV, MPV,
Godfather Films
18
ission secreTs
real Wedding subM
Planning 21
2013 financial
are You readY?
eloPeMenT Plann
ing 24
Master Bridal Consultant™
Frank J. Andonoplas Novice
Frank Event Design Shelly Stone,
Signature Events by Shelly
Accredited Bridal Consultant™
Tamara Lin Waterman Professional Bridal Consultant™
2011 Miss Dorothy Heart Award Recipient LaToya Parnell
Special Moments Something Blue Weddings
All of our advisory board members are members of the Association of Bridal Consultants.

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wed-
January/February 2012
Top 10 CaTerin Volume 1 Issue 6
g Trends 8 July/August 20123
soCial Media sTraTeg Volume 2 Issue
y 12
8 sTeps To a greaT
ConTraCT 21
new! ask The experTs
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at 561-233-3057 or email the publication

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Color Trends…SYE’s Inaugura
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A publication inspired
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information at kelly@weddingplannermag.com
or 608.796.2257. We have a variety of rates for all
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Industry Experts Tackle Your Toughest Questions
as k the e x perts
Q
“What is the most cost effective and stylish way to dress a
ceiling for an event?” - Crystal Johnson, Perfectly Planned
Weddings, Parties & Events, Charleston, W.V.
Q A
“This year we have been lucky enough to grow to 25 weddings.
Our main goal is to make each couple feel like they are very
important to our staff. It gets more difficult each day, especially “A cost-effective way to dress a ceiling for an event nowadays is
during wedding season. When managing multiple weddings, how to project images. Keep the light very soft and select nice images.”
do you keep each couple feeling like they are special?” - Barbara Diez, ABC™, Barbara Diez Event Planners, Buenos Aires
- Heather Holliday, CWP, PBC™, Holliday Weddings, Petaluma, Calif.
A
“Lighting is usually the easiest. You can layer textures and patterns in
multiple colors.”
“You need to make sure you are returning emails and voicemails - Frank J. Andonoplas, MBC™, Frank Events, Chicago
as soon as possible. If there is a ‘lull’ in planning when nothing
really needs to be done, keep in communication with them. I “If they have a limited budget, we suggest everything from paper lanterns to pom
send or email interesting articles, or send a small token gift for poms to create some pops of color, or instead of draping the whole ceiling, why
holidays you wouldn’t maybe consider: May Day, Flag Day, etc. It not do a swag over the dance floor or cake table to give a dramatic look at a
just goes with my saying, ‘My favorite word is unexpected.’” fraction of the cost. When all else fails or you have high ceilings, up lighting and
- Frank J. Andonoplas, MBC™, Frank Events, Chicago wall washes do wonders to create a colorful look and textures on the ceiling at a
more affordable cost.”
“I will never schedule meetings with two different couples in the same part of the - Tammy Waterman, ABC™, Special Moments, Pinellas Park, Fla.
day—morning/afternoon. I like to be able to focus on one couple at a time, not
feel rushed. And I will never look at my watch when I am with someone. I keep “I’ve seen great ceiling treatment with fabrics. Most facilities, however, won’t let
a separate pad of paper in my folder for each client so I’m never flipping through you put screws or staples into their walls and ceilings. If there is nothing to hang
papers to find their information. I always bring all of their files with me so I have or attach fabric from, there is only one good way to decorate the ceiling, and that’s
everything on hand and will never be confusing one client with another. I’ve with lighting. Simple colors or layering colors can make a big impact. Using ‘gobos’
noticed that my clients like to see how much ‘stuff’ I have regarding them. The big- for texture can add depth and dramatically change the feel of a boring room.
ger the file, the better. Also, I won’t answer my phone when I’m with someone—I Images can be added to a themed event, like a fall wedding that we projected
just think that’s rude.” orange leaves onto the ceiling. Height can also be a major concern but, with
- Shelly Stone, Signature Events by Shelly, Waupaca, Wis. lighting, that often gives you more room to project your images.”
- Ed Griffin, MWV™, The Wedding DJs/Hardcastle Entertainment, Inc., Renton, Wash.
“I take time to communicate with each couple, listen to ideas, and focus on
them. Sometimes, I just send an email saying, ‘Thinking about you today,’ or ‘Saw “Some of my favorite ideas include hanging tulle-and-ribbon-wrapped hula hoops,
this photo and thought of you.’ I also either mail a card or reach out to them suspended from the ceiling with a satin ribbon; ‘twine balls,’ created with balloons,
on Facebook for birthdays. Yes, I am friends with my couples on Facebook. We glue, and twine; mason jars with candles, flowers, and moss; and tree chandeliers—
establish relationships with our couples so they continue to use us for all of their created by hanging a large portion of a tree, with branches shooting out every-
events even after the wedding.” where, upside down, and stringing it with lights and flowers. The latter is an idea
-Tammy Waterman, ABC™, Special Moments, Pinellas Park, Fla. I’m hoping to use soon!”
- Shelly Stone, Signature Events by Shelly, Waupaca, Wis.
Q Q
“How do I go about starting my very own business in running a
“How would you handle a mother of the bride, who is paying
Banquet Hall? What are the steps to take? What materials and
for your services and does not let her daughter, the bride, have a
products will I need? This has been my biggest dream, to see
voice with choices?”
that it comes to pass. Please guide me in that direction.”
- Debbie McNairy,PBC™, Debbie McNairy Wedding and Event
- Anonymous
Planning, Queensbury, N.Y.
A A
“I would start with taking one of the ABC courses that offer
help with this, like Weddings as a Business or Let your Business “In these situations, Mom is accustomed to being the person in
Blossom. I also personally reached out, when I started my busi- control and, in her mind, is acting in her daughter’s best interest.
ness, to Score.org and found well-educated people to assist I ask the bride to close her eyes, picture her perfect wedding,
me with all of my questions. They also assisted me in getting and describe it to me in detail. With her eyes closed, she now
my business plan together.” has the freedom to speak without Mom’s intimidating look of
- Tammy Waterman, ABC™, Special Moments, Pinellas Park, Fla. disapproval. Usually, Mom is hearing these comments for the first time, and when
she hears her daughter’s passion and dream for her wedding, it usually softens her
heart and motivates her to make her daughter happy.”
- John Goolsby, Godfather Films, Riverside, Calif.
“Tough one! I always try to get a read on how much control the bride wants her
mom to have. Then, I try to get her feelings on what mom is suggesting by saying
something like, ‘So, Jennifer, what mom is suggesting, is that what you had in mind,
too?’ I also focus on trying to incorporate the couple’s style into the wedding.
Too many times, the parents (not only mom and not only ‘of the bride’) are trying
to have the wedding they never had. Again, I try to have them focus on what
Ask Our Experts! the couple wants. If it gets to the point of ‘I am paying for this, I will get what I
Is there a situation that’s been puzzling you? Do you want answers? Email want,’ I then need to have a sit-down with both of them to determine how I am to
your wedding industry questions to editor@weddingplannermag.com. Be sure proceed. I let them know I am confused on which direction to go.”
to put “Ask the Experts” in the subject line. Questions are answered by our - Frank J. Andonoplas, MBC™, Frank Events, Chicago
advisory panel.
Creative Revenue Stream
Elopement Planning Is a Runaway Success
By Beth Erickson photography by Ken Pettit
Elopements of the past were done secretly and in a hurry with little thought How to Price the Service
given to the trimmings of traditional weddings. Couples eloped because they For the budget-conscious couple, elopements are a good deal. According to
couldn’t afford a proper wedding or because their families didn’t approve— a recent survey by The Knot and WeddingChannel.com, the average cost of a
leading them to long lines at the courthouse or saying “I do” in front of an wedding in the United States was just over $27,000. Elopements come with
Elvis impersonator in Vegas. a much smaller price tag—from just a few hundred to thousands. “Depend-
ing on the size of the elopement and the time of year, my average budget
Times Have Changed, So Have Elopements is around $5,000 or less. In a small town or city, the cost can be much less,”
If this is still your idea of elopements, think again. Like all things, says Moore, who handles about six elopements per year.
elopements have evolved, worn smooth by the changing demands
of time. “Today’s elopement couples want the romance and promise For some planners, this may seem like small potatoes, until they
of a large wedding with none of the headaches, expense, stress, or consider that elopements require less work than a traditional wedding.
hassles,” says Carla Pryor, St. Simons Elopements in St. Simons Pryor estimates that 85 percent of her business is elopements, but that
Island, Ga. What’s more, they aren’t in a hurry to wed. “I love the the 15 percent that are traditional weddings take up about half of her
spontaneity and romanticism of escaping to get married in such an time. Typical elopement planning involves five to six hours, but can
intimate fashion. That said, I often get requests for elopements 12- average higher depending on the scope of the elopement. Services must
24 months in advance,” says Heather Jerue of Rendez-vous in Paris be priced accordingly. “It’s easiest to work off of a package, otherwise
located in Paris, France. totally customized services will take up too much time for too little
gain,” says Jerue, whose company offers elopement packages that start
Another difference is who attends. Today’s “elopements can be just the at 4,250 Euros (over $5,000 U.S.D.) and include the ceremony, a vintage
bride and groom, but most are defined by including 20 guests or less,” car, bouquet, and boutonnière, plus coordination of the ceremony.
says Carolyn Burke, ABC™, Wedding Liaison, Kirkwood, Mo. For second “Couples generally add a photographer plus a photo shoot around the
marriages, says Pryor, some couples even include their children in the city and a private room in a restaurant for dinner. Some couples add
ceremony. But the main difference is the size. Elopement ceremonies are a musician and hair and makeup services as well,” adds Jerue. Pryor
quiet, romantic, intimate events. The reception? If there is one, it’s in a suggests interested planners partner with florists, officiants, photog-
restaurant, not a ballroom, or, perhaps, catered by a private chef in the raphers, and other vendors who see the value in elopement services.
hotel suite. “Romantic is the key,” says JoAnn Moore, ABC™, Mountains “You need vendors that do an excellent job and won’t cancel for a larger
and Meadows, Vail, Colo. potential booking,” Pryor says.
A Natural Complement to Wedding Planning Planning fees also depend on the location. “I’m located in a resort town, so
Elopement planning requires the same skills required of planners who my fee ranges from $1,500 to $2,500 for the event. This is just my fee and
focus on traditional nuptials. “You have to give the brides the same care, does not include the cost of the photographer, flowers, officiant, dinner,
focus, and attention,” says Pryor. Jerue agrees. “It’s basically the same etc.,” says Moore. In the end, pricing is “a simple matter of determining
process on a smaller scale, and a shorter timeline,” she says. Jerue’s value versus cost for the elopement brides and what you want to make for
company handles around 20 elopements a year alongside five to seven your time and going from there,” says Pryor. “I believe in pricing by supply
larger events. and demand,” says Burke. “If the demand for my services is high, then my
fees increase. Set your fee structure based on the day of the week, how
Elopement planning fits nicely into a traditional planner’s schedule. soon they booked you, whether or not it is a holiday, and the distance it
Moore says she only offers elopement services on weekdays, saving her takes to get there.”
weekends for larger, more traditional events. “Any one of my wedding
consultants can run the elopement day, and the couple will receive less Do What You Love, Love What You Do
expensive fees from vendors, anxious to work during the week,” she Should you decide to open up your business to new, creative revenue
explains. Rendez-vous in Paris also does weekday elopements. “It allows streams like elopement planning, be sure to embrace it fully to reap the
us to fill in gaps, or have some weekends free during wedding season,” rewards. “Couples marrying is emotionally rewarding for me. I get to set
says Jerue. Should you decide to add elopement services to your wed- my own hours, schedule my own days, weeks, and months, and work
ding planning business, it’s important to know the laws of your country, when I want to. I get to choose whom I work with and the clients I take.
state, and/or the state in which the elopement will occur. “Each state is There is nothing about this situation, not to love,” says Pryor. ••
different in determining whether or not you need to have two witnesses.
My state requires two, but you do not have to know them,” says Burke. Next Issue: Product Lines

Real Wedding
california
ABC Member Planner: Cynthia Alexander, PBC™,
CGWP, ABC LNG director, An Enlightened Event,
Port Hueneme, Calif., 757.358.0723,
cindy@AnEnlightenedEvent.com,
www.AnEnlightenedEvent.com.
Photographer: Sara Allen, One Love
Photography.
ABC Businesses: Ventura Rental.
Non-member businesses involved: Tenley Erin
Young, In the Mix Events, In the Pix, and LaStarr
Bakery.
The Couple: Michael Ajuria, the groom, and
Kathryn Smith, the bride, met on Match.com. They
chose to wed in Ventura, Calif., with family and
friends traveling to the wedding from all over the
country. They personalized their wedding by having
wedding pictures of their grandparents and great
grandparents incorporated into the design. Table
numbers were pictures of the bride and groom at
that particular age. They had nine clotheslines with
pictures of their family and friends. The vintage
furniture and accessories all belonged to Kathryn’s
grandmother.
Inspiration: The bride chose a vintage chic
element for her wedding. Burlap, lanterns, and 500
hydrangeas were set throughout the décor. The
couple wanted the food to be served family-style
because it brings everyone together.
Color palette: Sage, ivory, and chocolate.
Approximate budget: $60,000.
Most unique design element: Since the wed-
ding was on New Year’s Eve, the couple wanted
to have a New Year’s celebration as part of their
wedding day.
Biggest challenge: The couple wanted furniture
to be moved from the ceremony location to the
reception location. Then, it started to drizzle and
all items had to be moved into the reception room,
which didn’t have much storage space.
Hindsight: The venue was holding its own New
Year’s Eve party, which was planned three weeks
before the wedding. This created a resource issue
and, in the future, I will ensure that the venue
provides the appropriate number of employees to
help. In the end, the wedding was amazing, and the
couple rode off on their beach cruiser. ••

Happily ever after at Sandals ®
begins with “ABC.”
Christine Terezakis of ABC says

“I ’m in love with Sandals”
Dear ABC Mem
bers,
I’m so in love wi
th Sandals Re
sorts! I’ve been
several years an a Certified Sand
d have been tru als Specialist fo
ly enjoying the r
ABC — the grea partnership th
t service, the ex at Sandals has
cellent training with
stays through , the commiss
the Sell-and-G ion checks, an
o! program. In d the free
husband on ou fact, as I write
r four th vacatio this, I’m prepar
n compliments ing to take my
(we’re heading of the Sandals
off to Sandals Sell-andGo! inc
Grande St. Lu entives
cian for six nig
As Bridal Cons hts)!
ultants, we strive
to make couples
makes that so ’ dreams come
easy to do. Whe true and Sand
n we send our als
Luxury Include ® clients to eithe
d Resorts, we r Sandals or Be
’re sending them aches ®
accommodation to dreamy desti
s and world-clas nations with lux
s service that wi urious
now Sandals an ll exceed their
d Beaches has expectations. An
made that oppo d
WeddingMoons® rtunity bigger an
program of we d better with th
dding options eir
couples who wa and enhancem
nt to complete ents designed
ly personalize for
at Sandals and th eir wedding. A
Beaches is no de sti na tio n we
t just a wedding dd ing
couples are ch , it’s an EXPERI
oosing the free* ENCE. Wheth
Beautiful Begin er
enhancements nings wedding
of the WeddingM or the customiza
oons® program ble
Resorts create , Sandals Reso
wedding mem rts and Beache
ories that last s
firsthand with m a lifetime. I know
y own clients. because I’ve se
en this
If you haven’t alr
eady, I encour
age you to go
see all that ou on a Sandals FA
r partners at Sa M (familiarizat
ndals Resorts ion) trip to
for you and for and Beaches Re
your clients (a sorts have to of
nd friends and fer— both
it you’ll fall in lov families). I know
e with Sandals that once you
too! ex perience
Best wishes fro
m your friend an
d colleague,
Christine Tere
zakis
ABC Accredite
d Bridal Cons
ultant
Certified Sand
als Specialist
WeddingMoons
® Specialist
Your wedding. Your style.

*A Beautiful Beginnings wedding is free with stays of 6 paid nights or more in all room categories. All weddings are subject to mandatory minister and government documentation fees, which are $95 in Jamaica,
$288 in Antigua, $270 in Saint Lucia and $205 in the Bahamas. All weddings that do not meet the minimum night stay requirement will be subject to a $750 processing and administration fee, which is inclusive of
the minister and government documentation fees listed above. All fees subject to change at any time. Sandals® and Beaches are a registered trademarks and are represented worldwide by Unique Vacations, Inc..
Set Up A Marketing Plan Today. Contact Kim Sardo, Sr. Director/Business Development
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abc educational trac k
WoW Planning Seminar Replaces New Horizons
By Elise Enloe, MBCtm, ABC VP of North american operations and director of education
In her opening statement to the class of the Association of relations, human resources, advertising, and marketing. Although not
Bridal Consultant’s (ABC) new World of Wedding Planning (WoW) in-depth, it also fosters a frank discussion about pricing for beginners
full-day seminar, Gloria Boyden, MBC™, said, “I wish I had this course and more experienced planners. The course concludes with a presenta-
available to me when I first started my wedding business. It would tion on wedding planning concepts, “You Have a Bride, So Now What?”
have answered a lot of questions and been so very helpful in making It also outlines the ABC’s roadmap to success through education.
decisions.”
Course Materials Are Great Resources
WoW Valuable for Members at All Levels In addition to the course, those attending receive a comprehensive stu-
The new program was piloted in Florida and facilitated by myself and, dent workbook that provides a tasting or sampling of ABC’s Professional
again, in Indianapolis in August with Boyden as facilitator. It officially Development Program courses and other ABC educational courses. A
launched in September. Boyden and I co-developed this seminar to complete glossary of terms is included. Students are treated to Mary
replace ABC’s New Horizons as ABC’s Series One for potential wedding Dann’s DVD, “Wedding Planner Path”— an inspirational look at the
planners, those just establishing their wedding business and those who work of wedding planning—plus an excerpt from Boyden’s book, Bridal
have taken certificate courses but need help getting their first clients. Consulting, A Professional Approach. “This professionally created work-
“We want you to have all the cool tools so you have a successful business shop and all of the handout and reference materials provided are what I
and do a good job,” says Boyden. The course reaches out to potential have quickly become accustomed to from fellow ABC professionals. And,
members, members who have just started a planning business, and as I am eager to advance from the novice level, the points and education
seasoned planners who need a refresher and want to know what is in provided, will certainly catapult that effort,” says Feathers.
today’s marketplace.
How Do You Schedule a WoW in Your Area?
“ABC’s WoW Series One course was excellent in preparing new wedding Ask your state coordinator. All ABC seminars have points for advance-
professionals to make their debut in the industry—including everything ment and are taught by seasoned ABC professionals hand-picked by the
from how to develop their brand to important terminology to dining education department. ••
etiquette. It was also a great refresher for seasoned professionals to revisit
the way that they market themselves to remind everyone how to keep
setting measurable goals. [It was] an informative and enjoyable seminar
for all levels,” says Jennifer Nair, Passionate Peacock, Indianapolis. WoW Pop Quiz
Can you answer the following?
Course Designed for Maximum Interaction 1. What is a RFP?
The newly designed course is interactive. Small groups brainstorm what 2. What is a fixed business expense?
it takes to become a successful wedding planner and then share those 3. The bride is quoted $45.95/pp++ for their reception meal. What does that
answers, discuss cost estimates to start a business, or take a pop quiz on in- really mean for budget planning?
dustry terms. “The turn-out for the WoW workshop was impressive. There
were not only participants from different cities and states, but we were all Answers:
at different stages of our business building. Those dynamics certainly made 1. Request for Proposal (RFP)—this is a planning tool to find services for an
some of the break-out groups much more interesting and helpful,” says event, and is typically used to find available venues that respond with a
Melissa Feathers, Well Organized Weddings, Noblesville, Ind. proposal.
2. Fixed expenses are those that won’t vary based on the number of guests
Attendees also discuss developing their own personal style as a planner, like ballroom or reception venue rental fees and fees for renting items like an
bride psychology, and dining etiquette. The latter is a class favorite. LCD projector, dance floor, or riser for the head table.
Boyden says that, very often, people attending weddings think of a 3. The actual cost per entrée is $45.95 plus a service charge, typically 15-20
bridal consultant as “etiquette police.” That’s why the course encourages percent, then that amount is taxed. Clients might be surprised that a $45.95
every planner to own and refer to a complete book of etiquette. The entrée will actually cost them closer to $58 per person, depending on the
seminar also introduces wedding budget categories, branding, public service charge and tax rates.

A B C member best practices
What Is YOUR Secret to the “My secret to work/life balance is time-
management. I have a no-work Sunday
policy, which means that I unplug all work-
Work/Life Balance? related devices, including my computer
and phone.”
- Gail Johnson, ABCtm, Gail Johnson
Weddings, Decatur, Ga.
“Most consultants feel they should be available whenever someone wants them, but that
doesn’t make for a good family life. Talk to your family and schedule in the time that is “There are some wonderful online ser-
important to them. And then honor your family by not booking that time for a client. vices that allow me to grocery shop online
Don’t offer excuses to a client. Don’t tell them that it’s time with the family. Just don’t (RelayFoods.com), purchase household items
offer it. If a client has to book your time in advance, they respect you more, and you have (Alice.com), and even skip the post office
more credibility.” altogether. I now have more time to wrap up
- Renée Grannis, MBC™, Director of Ethics and Compliance, Association of Bridal my day-to-day OFD tasks which gives me the
Consultants, Oklahoma City, Okla. evening to spend with my family.”
- Meghan Ely, OFD Consulting, Richmond, Va.
“In order to stay at the top of your game in “The best-kept secret to maintaining a
business, you must have a source of release. healthy work/life balance is to incorporate
God in everything you do.” “Having clear business hours and only
For my body, a daily practice of intense
- Trista Leonesio, Weddings by Trista, sending correspondence to my clients during
cardio helps release stress. For my mind, it
Agawam, Mass. that time has been a lifesaver for me. If I’m
is yoga and massage. Practicing yoga has
sending emails or responding to questions
taught me to ‘breathe’ and ‘balance’ my
after hours or on weekends, clients are going
life. Purchasing a massage is the reward I
“Get help! You can outsource tasks if you to believe I’m always available to them—day
give myself after each event I coordinate.
When the body and mind are calm, there is are overstressed. Get qualified interns or a or night. Most emails really can wait until
nothing you can’t do.” virtual assistant. They are well worth it, and the next business day. Since I’ve set this rule
you deserve it!” up, I’m more relaxed, focused, and enjoying
- Christine Figliuolo, Creations by Christine
- Annette Hoegner, PBC™, A Classic Touch uninterrupted time with my family.”
Events, Waldwick, N.J.
Events, Corona, Calif. - Amber Housley, www.AmberHousley.
com, Nashville, Tenn.
“I have two firm business practices to
“I organize my mornings for the work,
balance work and life. First, I always block
but I organize my days also. Monday and “Know your limits. Don’t take on more work
off time for foreseeable events (vacations,
Wednesdays are for Diseño Nupcial, Tues- than you can handle. Not only will it cause
family birthdays, holidays, etc.). Second, I
days and Thursdays for the ABC. Fridays, if stress, but also it will severely impair your
only take on a certain amount of events
I don’t have a wedding, I try to save for me. customer service. It will cause mistakes and
per month, so the quality in both my life
All the afternoons are for my kids.” sloppiness in your work. We are only human
and work are never jeopardized.”
- Camelú Millán Vargas, MBC™, Diseño and the mind can’t be on overload 24/7.”
- Stephanie L. Hassan, Table7 Events, Inc.,
Nupcial/ABC, México - Victoria Martinez, Mia Bella Events &
Fullerton, Calif.
Design, Miami
“Remember, this is your “There is not a secret! You have to do what is right for you and your family.
job. Set specific hours of For me, being able to have the flexibility to do things with my boys during
operation. Answer emails school and still run my business is what keeps it balanced for our family. I may
and phone calls during this not make every event, but I know I can be there for most of them.”
time only if working from - Courtney Hammons, PBC™, A Magical Affair, Franklin, Tenn.
home. Do not answer the
home telephone during
these hours. Schedule a
lunch break. Take a two- “Being a wife, mom of four, and full-time
minute stretch break every event planner, I have to schedule and
hour. If you have young organize every moment of my day. Things I
children, arrange childcare include are specific times for event design
during the hours you are at and set-ups, client and vendor meetings,
work. Keep your home office return phone calls, emails, ball field and
door closed when you are theater trips, grocery shopping, exercise,
at work. Remind yourself and even a cup of tea to myself. It’s
and your family that you are equally important to always anticipate and
working from home, not at be prepared for challenges. Organization is
home working.” my lifeline!”
- Sheila Corbett, ABC™, - Crystal Johnson, Perfectly Planned Wed-
Elegant Events, Philadelphia dings, Parties & Events, Charleston, WV

Advertiser Index
marketplace
Accessories
Carlson Craft......................................................31
Colin Cowie Weddings.......................................12
Quick Candles.....................................................14
Weddingstar.........................................................4
Destination Weddings
Colin Cowie Weddings.......................................12
Hard Rock Hotel.................................................12
Ixtapa Zihuatanejo.............................................28
Mexican Tourism Board.................................6, 28
Palace Resorts.....................................................12
Palm Beach County Florida...............................22
Sandals............................................................2, 26
Ebook
JPR Weddings.....................................................17
Education
Your
marketplace
ad here
ABC Professional Development Program.........21
Insurance
Wedding Protector Plan....................... back cover Promote your product or service
here for as little as $1890 a year*
Keepsakes
The Unity Cross....................................................3 ABC Corporate members advertising
cost is $1500 a year.
Registry INTERNATIONAL GIFT REGISTRY
Wed&Wish..........................................................30 Whether it be invitations, fabric,
FOR THE MODERN COUPLE
Resorts & Hotels linens, rentals, software, lighting, fur-
Hard Rock Hotel.................................................12 Bridal consultants receive niture, or tents, our readers influence
Palace Resorts.....................................................12 $50 on average for each their client’s purchase decisions in the
Sandals............................................................2, 26
eligible couple referred, or industry. If each of our readers work
Software with 10 clients a year, that is over
Elm Software......................................................30
donate proceeds to your
35,000 potential brides who could
charity of choice. Sign up
Tourism/Travel hear abour your product. Where else
Ixtapa Zihuatanejo.............................................28 today for our free affiliate
can you get that much return on your
Mexican Tourism Board.................................6, 28 program. investment? Call 608-796-2257 today
Palm Beach Convention & Visitors Bureau......22
Sandals............................................................2, 26 for more information.
* based on a six-time advertising contract for
Non-ABC corporate members
www.wedandwish.com/affiliates
Thank you to our advertisers

Remember to mention you saw their ad in
Wedding Planner Magazine when contacting our
advertisers, making inquiries, or placing your orders.

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Wedding Planner Magazine Volume 2, Issue 5

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Wedding Planner Magazine Volume 2, Issue 5

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A publication inspired by the

Association of Bridal Consultants

the publication for wedding planners, professionals, and designers

2012 WPM Trendsetters of the Year! 8

JAMAICA • ANTIGUA • SAINT LUCIA • BAHAMAS ®

SAN 28850_WeddingDesigner_er.indd 1 6/27/12 2:26 PM

It’s Different. It’s Unique. It’s a forever Keepsake and a reminder of

Watch the video at

Groom’s Cross Bride’s Cross

Check it out here!

For the last decade, Jodi Gagné, ABC™, CSS™,

Rich Mino is certified as a Series 7 registered

Bridal Consultants representative, a Series 66 investment advisor

Interested in writing for Wedding Planner Magazine?

© exclusive events, inc

5 Tips for Creating Stylized Shoots to Build Your Business.........................13

Wedding Planner Magazine 5

tion of Bridal Consultants, is published bi-monthly by Wedding

2012 WPM TrendseTTers

Bridal Consultants nancy@weddingplannermag.com editor@weddingplannermag.com

Wedding Planner Magazine 7

© exclusive events, inc

8 Wedding Planner Magazine

Christine Terezakis Brian Joyce

Wedding Planner Magazine 9

© mike meyer photography

10 Wedding Planner Magazine

Jeannine Kennedy Edna Dratch-Parker, PBC™

Wedding Planner Magazine 11

12 Wedding Planner Magazine

Wedding Planner Magazine 13

Being involved in the

Rob Engraved Glassware Centerpieces

Wedding Planner Magazine 15

The tour occurred June 28 – July 8, and included several

Association of Bridal Consultants Directors code of ethics

Wedding Planner Magazine 17

It takes a village—include the vendor list

18 Wedding Planner Magazine

© marc harmon photography

© Errol colon photography

20 Wedding Planner Magazine

comprehensive training in the industry—and it is still the fastest way to earn or

The Professional Development Program is now available with a new introductory

HOW TO ORDER: Go to www.BridalAssn.com, and click on the ABC

Wedding Planner Magazine advisory board

Wedding Planner Magazine 21

the publication for wedding

At America’s First Resort Destination®, A publication inspired

couples have stayed, played and exchanged vows

…now it’s your turn.

Contact our Destination Wedding Specialist

the publication for wedding

at 561-233-3057 or email the publication

Contact Kelly Wigdal, PBC™, for a media kit and more

January 7, 2013: March/April issue

March 7, 2013: May/June issue

ABC Corporate Members

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Wedding Planner Magazine 25

begins with “ABC.”

Christine Terezakis of ABC says

Your wedding. Your style.

Wedding Planner Magazine 27