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H S AT U R D AY 3 / 3 1 / 1 8 > > H O N O L U L U S TA R - A D V E R T I S E R > > A7

FARM called Okimoto, who has


been described as a celeb-
rity farmer. He also got into
manage imposing debt.
About two years ago Nalo
Farms ceased supplying
Continued from A1 consulting and served as Whole Foods because of the
president of the Hawaii Farm audit costs, and that cut into
bad back. “My passion is Bureau Federation. sales and forced a staff re-
still agriculture, so I want to Around 2008 Okimoto duction. The company still
have some say in it and the leased the 14-acre state supplies Foodland, Don Qui-
farm.” property and more than jote and Tamura’s supermar-
Okimoto has listed his quadrupled his farm produc- kets as well as 70 to 80
farm site for sale at $1.3 mil- tion capacity. Around the restaurants.
lion with commercial real es- same time, he decided to in- Nalo Farms’ annual reve-
tate brokerage firm CBRE. vest in equipment and pro- nue, Okimoto said, is close
Sale proceeds would pay off cedures to meet proposed to $1 million, but debt is a
debt, which was pinching federal food safety stan- problem. Okimoto contem-
Nalo Farms and stemmed dards required for major plated filing for bankruptcy,
from a more than $1 million farms to sell crops to but he said he didn’t want
investment in complying retailers. that to be another blemish
early with federal farm food Okimoto anticipated that on agriculture in Hawaii,
safety requirements. the federal rules, which where big names in the busi-
If Okimoto succeeds, it have been changing and still ness have folded in recent
will be the second time the are not mandatory, would years, including pork pro-
third-generation Hawaii be in place by 2010 and that ducer Shinsato Farm, to-
farmer restructures his busi- STAR-ADVERTISER / APRIL 1997 his investment would give mato and banana grower
ness in the face of potential him an advantage. Instead, it Hamakua Springs and the
Nalo Farms grows an assortment of lettuces and other leafy vegetables that
ruin. became a liability. last sugar plantation in the
makes up the company’s trademarked Nalo Greens mix. Owner Dean Okimoto is
Both Okimoto’s father and “I shot myself in the foot,” state, Hawaiian Commercial
pictured with greens on his Waimanalo farm with his daughter Leigh Okimoto.
grandfather were farmers in he said. “I didn’t realize how & Sugar Co.
Manoa, and the farm later costly it would be.” Okimoto said he’s not
took root in Waimanalo. Instead of giving up, he what it was, no matter the to handle marketing and dis- There was a benefit for sure his survival plan will
Okimoto took over that farm took the advice of a then- quality, he said he would tribution for other small Ha- Nalo Farms in that national work, but added that he
in 1983 when he was 29. At new Hawaii restaurateur, buy it.” waii farmers trying to get grocery chains including won’t be forced into any fire
that time basil was the main Roy Yamaguchi, who Nalo Farms began grow- their crops into the hands of Whole Foods were requiring sale of his family farm site,
crop, and Nalo Farms ex- opened Roy’s in Hawaii Kai ing an assortment of let- local chefs. farms to comply with the which excludes a neighbor-
ported 10,000 to 12,000 only a year earlier and had tuces and other leafy Linking up with Yamagu- shifting federal standards. ing property where his
pounds a month to the met Okimoto through vegetables that became the chi and other prominent Is- But they also required farms mother and brother live and
mainland. friends. company’s trademarked land Regional Cuisine chefs to pay for a mainland audi- plan to grow tomatoes in
A crisis hit in 1989 when a “Roy told me to try and Nalo Greens mix. led to “phenomenal” experi- tor to verify compliance an- greenhouses using Japanese
wilt-causing disease started grow greens,” Okimoto said Okimoto expanded sales ences including participa- nually, which presented technology.
wiping out the crop. Okimoto in a 2001 Honolulu Adver- of his baby greens to more tion in events where guests an extra cost for Okimoto “Basically, we’re trying to
was motivated to quit. tiser interview. “No matter restaurants and also began paid $1,000 each to dine, re- while he was trying to start again,” he said.

DISPARITIES POVERTY BY RACE GROUP


Among all ethnicities in Hawaii, Okinawans have the
lowest poverty rate while Marshallese have the highest:
PER CAPITA INCOME BY RACE GROUP
Japanese have the highest per capita income at $32,129,
while Marshallese have the lowest at $5,963, indicating
Continued from A1 extreme racial disparities in Hawaii.
White
11.4% White
insurance program for with 63.9 percent nation- $31,621
low-income people; food wide. Only three ethnic Filipino
9.4% Filipino
stamps; and other forms of groups were above the
$21,403
assistance to several coun- national average in home- Japanese
tries, including the Marshall ownership: Okinawans at 6.6% Japanese
Islands, Federated States of 77.3 percent, Japanese at $32,129
Native Hawaiian
Micronesia and Palau, he 73.6 percent and Chinese at 15.5% Native Hawaiian
said. 64.1 percent. $20,664
“Hence migrants are un- The report put the me- Chinese
10.1% Chinese
able to avail themselves of dian age in the islands at 38. $26,274
even the normal types of The Japanese had the oldest African-American
poverty relief that other Ha- median age at 43.9 years, 13.5% African-American
waii residents can receive,” while the Marshallese had $23,496
Korean
Chai said. the youngest at 18.5. 11.2% Korean
Meanwhile, Samoans, “We have the most diver- $26,185
Samoan
Guamanians/Chamorros sified culture, work force, Samoan
20.4%
and Tongans also had and life style among all the $14,757
higher poverty rates, lower states in the nation,” said American Indian and Alaska Native
homeownership and signifi- DBEDT Director Luis Salave- 18.1% American Indian and Alaska Native
$21,095
cantly larger households. ria in a news release. “This Vietnamese
Okinawans, with a strong gives us an advantage in 18.0% Vietnamese
network here in the islands, terms of international trade $19,449
Marshallese
are at the top for socioeco- and tourism by supplying 51.1% Marshallese
nomic well-being with the the diversified work force $5,963
lowest poverty and unem- and providing a wide variety Okinawan
3.2% Okinawan
ployment rates at 3.2 per- of food and cultural activi-
$30,747
cent and 3.8 percent, ties. At the same time, there Chamorro
respectively, and highest are more demand for gov- 9.0% Chamorro
median household income ernment and private ser- $20,842
Tongan
at $87,938. vices, especially in the areas 16.2% Tongan
“The Filipinos, Japanese, of education and health $12,131
Total population
Chinese, Caucasians, they care.” Total population
11.2%
have been well established The report is based on $29,822
as a community. Their eco- the latest data available
10% 20% 30% 40% 50% 60%
nomic well-being is better in from the U.S. Census Bu- $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000
terms of homeownership, in reau’s 2011-2015 American Source: State Department of Business,
terms of income and in Community Survey. Economic Development and Tourism STAR-ADVERTISER Source: State Department of Business,
terms of many other eco- Economic Development and Tourism STAR-ADVERTISER
nomic indicators,” said chief
state Economist Eugene
Tian. “But other Pacific is-
landers, they are relatively
new in Hawaii, and they are
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Native Hawaiians also had
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have bachelor’s or graduate
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nic groups (white, Filipino,
Japanese, Native Hawaiian
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— have the highest house-
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