Competitive Profile Matrix Tab

Century
Sta. Lucia
Ayala Land Properties Group
Land Inc.
Inc.
Critical Success Factor Weight Rating ScoreRating Score Rating Score
Market Share 0.10 3 0.3 3 0.3 2 0.2
Corporate Social Respons 0.10 4 0.4 3 0.3 3 0.3
Financial Position 0.10 3 0.3 2 0.2 3 0.3
Variety of Products 0.07 3 0.21 3 0.21 3 0.21
Global Expansion 0.20 4 0.8 3 0.6 2 0.4
Innovation 0.15 4 0.6 3 0.45 4 0.6
Advertising 0.10 4 0.4 2 0.2 4 0.4
Company's Reputation 0.08 4 0.32 2 0.16 3 0.24
Business Strategy 0.10 3 0.3 2 0.2 3 0.3
TOTAL 1.00 3.63 2.62 2.95

As indicated by the total weight computed, Federal Land is the weakest. On the other hand, Ayala Land In
which was the highest among the eight companies.
Ayala Land is the number one competitor of FilInvest Land Inc. due to its recognitions and milestones for
Ayala's official website that on 2016, it was the only Philippine real estate company who made it to that y
Awards. Also on 2017, it was named the Most Socially Responsible Company of the year at the Asia Corpo
(ACES) Awards in Singapore and was named one of the top developers in the Philippines at the recent BCI
Top 10 Developers. This is the fourth consecutive year that ALI has been recognized by the BCI Media Gro
that, Ayala Land Inc. (2018), stated that it was ranked first in the Best Mixed-Use Developer, Best Condo D
Amenities, Best High-End Housing Development, Best Housing Architecture, and Best Affordable Housing P
conducted by Lamudi.com ‒ an online real estate marketplace is currently available in 13 countries across
answered in a nation-wide study of 10,000 Filipino Property Buyers conducted by the Lamudi.

Since it is a real estate business, global expansion, range of products, and innovation are advantages beca
wider audience resulting to improvement of sales and customers when done properly. Also, an outstanding
promoting word-of-mouth advertisement to clients and potential investors. The financial position and mark
company operates, plans, and budgets its financial side. Corporate Social Responsibility has a positive imp
often favours businesses who take responsibility and effort on environmental issues and social wellbeing.
ofile Matrix Table
Megaworl
SM Prime Robinson'
d Vista Land & Federal
Holdings s Land
Coporatio Lifescapes Land
Inc. Corp.
n
Rating ScoreRatingScoreRating Score RatingScoreRatingScore
4 0.4 3 0.3 4 0.4 3 0.3 2 0.2
4 0.4 4 0.4 4 0.4 4 0.4 4 0.4
4 0.4 4 0.4 4 0.4 3 0.3 3 0.3
3 0.21 3 0.21 3 0.21 3 0.21 2 0.14
2 0.4 2 0.4 2 0.4 2 0.4 2 0.4
3 0.45 2 0.3 2 0.3 2 0.3 3 0.45
4 0.4 3 0.3 3 0.3 3 0.3 2 0.2
3 0.24 3 0.24 4 0.32 4 0.32 3 0.24
3 0.3 3 0.3 3 0.3 3 0.3 2 0.2
3.2 2.85 3.03 2.83 2.53

er hand, Ayala Land Inc.'s total weighted score is 3.63 Ratings

4 - Major Strengt
ns and milestones for the past years. It is stated in 3 - Minor Strength
who made it to that year's list of International Business 2 - Minor Weakness
year at the Asia Corporate Excellence and Sustainability 1 - Major Weakness
pines at the recent BCI Asia Awards 2017 (BCIAA) for
d by the BCI Media Group (ALI, 2017). In addition to
eveloper, Best Condo Developer, Developer with Best
t Affordable Housing Project segments in the survey
n 13 countries across the globe. The survey was
e Lamudi.

n are advantages because it will cater the business to a

y. Also, an outstanding reputation will greatly help in
ncial position and market share indicates how well the
bility has a positive impact on businesses because clients
and social wellbeing.