Professional Documents
Culture Documents
Business Law
1. In today’s corporate scenario undergoing long drawn litigation is expensive and time
consuming. The senior management of your company has given you a project to find the feasibility
of Alternate Dispute Resolutions (ADR). Please prepare a short brief on what is ADR, its types,
advantages and practical examples where ADR is feasible than conventional litigation.
2. Junaid is an investigative journalist assigned to identify and bring to light negligence of the
Municipal Authority at Mumbai. Junaid is currently investigating whether the initiative of
segregation of garbage has been fully implemented but he has not received any response from the
authorities. Please help Junaid under what law he can legally obtain information along with the
procedure, timelines and cost involved.
3. Rakesh had planned to go for short holiday in Goa along with his wife. He started looking out
for hotels in Goa and based on various websites and reviews he had booked a Le Grand Hotel in
North Goa. He paid the money in advance and the booking was confirmed. On reaching this hotel,
he found that the hotel was not as per the hotel’s website and reviews. Further, on reaching the
hotel he realized that the pictures displayed on the website were in such angle so as to conceal the
real look and image of the hotel property. Rakesh demanded a refund, but the Hotel refused stating
that Rakesh was supposed to check before booking and quoted the principle of “Caveat Emptor”.
Please help Rakesh in the following:
a. Is Rakesh’s claim defeated under the principle of Caveat Emptor? Please give reasons for your
answers.
b. Assuming if Rakesh wanted to pursue this case before a Consumer Court, what are the remedies
he would apply for?
Business Statistics
1. The sample data from a research survey conducted in various cities on the amount of time 13-
15 year-old children spent with mobiles are as follows:
2. ‘Mumbai Ice Cream an ice cream store gives relationship between ice cream sold and
temperature. The store has taken a sample of a week’s data. Below you are given the results of the
sample
Amount (in
USD in lakhs Marital
per annum ) Age Status Type of institute Gender
2 35 Single University Male
5 24 Married PGDM Male
3.5 29 Married University Female
5 26 Single University Male
4 26 Married PGDM Female
8 25 Single PGDM Female
15 34 Married PGDM Male
3 26 Single PGDM Male
7 23 Single PGDM Male
a. Using descriptive statistics explore salary, and identify factors that appear to influence the
amount of the salary received.
b. Do a correlation analysis between ‘Amount’ and ‘Age’ and interpreted the coefficient of
correlation.
2. Differentiate between recruitment and selection. List and explain some of the recruitment
methods in the digital age.
Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017
Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017
Using the tool of commonsize financial statement analysis, comment about the improvement or
decline of financial performance of the company.
Q3. The following extracts are available from the financial statements of companies V ltd. and J
Ltd. for the year ended 31st March 2017: (Rs. In Lakhs)
From the above information answer the following questions with the help of suitable ratios:
3 a)
Which company has better solvency using current ratio and share value using earning per
share?
Which company would you recommend for investment? Justify.
3 b)
Which company has efficiently employed capital using return on capital employed and
better operational efficiency using operating profit ratio?
Which company would you recommend for investment? Justify.
Marketing Management
1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which
are currently in each of these stages and the marketing strategies adopted by them.
2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid
concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the
company is considering making a foray into the Indian markets. To assist the company in taking
key decisions, prepare an exhaustive list of all the external environmental variables elucidating all
the possible business, market and consumer related information that would be required by Mitsui
Fonda, to understand the Indian market and consumer.
3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers,
deodorant and shower products for men as well as women. While the women’s range comprises
beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower
gels and deodorants, the men’s range comprises grooming and skincare products such as shaving
cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the
company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant
popularity with consumers and being a trusted brand for the past decade, the company is now
planning to diversify its product range to the next level and venture into health care products such
as honey, energy drinks, immunity-building beverages etc.
a. Which of the following strategies will you choose:
b. Accordingly suggest the most suitable target audience and an appropriate positioning for the
brand; given the competition in the health care products.
Q.2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be
the new CEO of this company, suggest ways & means of resurrecting the brand “Ambassador” by
building a Competitive Advantage.
Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands
in the Indian market.
A) Perform Porter’s 5 forces analysis.
B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or
not. Suggest the reasons behind entry or non-entry into the Indian market.