German-Saudi Business Magazine January 2013

Education

Joint German-Saudi Arabian Business

Research Cooperation Vocational Training German Technology

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Contents Editorial 03 DHKT 32
German foreign trade policy 06 TÜV Nord: 34
Qualification leads progress
AHK Saudi Arabia 06
Vocational Education and Training 09 28 Technical Trainers College 36

iMOVE 10 Yanbu College of 37

Applied Technology
07 48 Exporting Dual Vocational Training 11
TUV Rheinland 38
Advanced Training 12
the Fraunhofer Approach Glowork 40
30 Saudi Institute of 42
Vivantes International Medicine 14 German Technology
Charité University Hospital 16 40
Alhamrani Fuchs 43
09 Didacta 18
HHA-Education 44
gpdm 19 & Training in KSA
10 Codiplan 20 Krauss Maffei Group 46
Lucas-Nülle 23 KSB Pumps 47
Bildungswerk 24 AHK Services 48
der Baden-Württembergischen Wirtschaft e.V.
Your contact persons at 50
36 42 AHK Saudi Arabia
HBZ 26
Qualification made in Niedersachsen 28 Design & Developed by: Disclaimer:
German–Saudi Business Magazine
Editor-in-Chief
Andreas Hergenröther
No part of this magazine may be reproduced
without GSBM’s written permission.
The opinions expressed in GSBM do not
(GSBM), Issue January 2013 Head of Public Relations
Eckert Schools 30 Florian Mader
necessarily reflect the views of the German
Delegation of Industry and Commerce for
Responsible for Printing Saudi Arabia and Yemen (AHK Saudi Arabia).

14 20 www.fawazadvertising.com
In accordance with GESALO
AHK Saudi Arabia
© Copyright GSBM 2013.
All rights reserved.
GSBM is not responsible for the validity of
contents in articles written by external
authors.
Editorial German - Saudi Business Magazine

Dear readers,

According to the Kingdom’s 9th Development Plan “Manpower and the Labor
Market” have the highest priority in forming Saudi Arabia’s future. It is the overall
objective to build up a knowledge-based society that is capable of contributing to
the diversification of Saudi Arabia’s economy that is foreseen to ensure the
employment of Saudi Arabian nationals. Furthermore, the Saudi Arabian
government is investing large amounts to support efforts in order to realize a
balance between outputs of the education and training systems and the
requirements of the labor market. The 2012 budget allocates 45 Billion USD
expenditure on education and training, representing 24 percent of the Fiscal Year
2012 and an increase of 13 percent to the previous year. In April 2012 King
Abdullah bin Abdulaziz al-Saud launched the first phase of university campus
projects in different regions and laid the foundation for its second phase worth
21.8 Billion USD. The lighthouse projects of the Saudi education sector are the
Andreas Hergenröther King Abdullah University of Science and Technology (KAUST), which is a
Delegate of German globally renowned graduate research university, and the Princess Nora bint
Industry & Commerce Abdulrahman University (PNU), the world’s largest women-only university.
for Saudi Arabia and Yemen
With the King Abdullah Foreign Scholarship Program (KASP) the Saudi
government actively encourages Saudi students to gain knowledge all over the
world, also in Germany. According to the German Ministry of Foreign Affairs,
some 600 Saudi Arabian students have come to Germany in recent years to study
on grants provided under the King Abdullah Scholarship Programme, which
awards a total of 120,000 scholarships in recent years. “Educating our youth is not
only beneficial to our economy but makes us proud of these young men and
women who will equip newer generations with high quality education and
experience,” Abdullah Bin Abdul Aziz Al-Mousa, Undersecretary at the Saudi
Ministry of Higher Education for Cultural Missions Affairs, said in September
2012 about the outcomes of the scholarship program and expectations
towards the KASP students. The German economy in the Kingdom of Saudi
Arabia shares this opinion und is willing to contribute to the further development
of Saudi Arabia.

The standards for technical and vocational training as well as various kind of
support for continuous education and training of the national labor force have
been developed during the last years according to state of the art methods and
technologies. The measurements taken by the Saudi government also affect
German companies that are dealing with Saudi Arabia. An example is the Nitaqat
System – a regulation that defines the quota of Saudi employees in companies
based in Saudi Arabia according to their field of activity. The introduction of the
so called Saudization and the Nitaqat System were not only a challenge to German
companies but also an opportunity to build up advantages on the high competitive
Saudi market. Due to their experiences in German Dual Vocational Training
German companies contribute successfully to the goal of the 9th Development
Plan by on-the-job training of Saudi citizens in their facilities in Saudi Arabia and
in Germany. The current edition “Education Made in Germany” of the German-
Saudi Business Magazine presents various German companies and their portfolio
in education, research and vocational training in Saudi Arabia. Besides, it is
also presenting new ideas and programs “Made in Germany” that can easily be
used to achieve the overall goal of a strong Saudi economy relying on a
knowledge-based society.

Andreas Hergenröther
AHK Saudi Arabia - www.saudiarabien.ahk.de 3
 German - Saudi Business Magazine
German foreign trade policy
German-Saudi economic relations have a
long tradition. German global players like
Siemens or Mercedes have been active in
the Kingdom for more than 75 years. The
transfer of know-how and technology has
also been supported as an expression of
political and economic partnership by
government representatives in both
countries. For instance the first President
of the Federal Republic of Germany,
Theodor Heuss, met with Saudi Arabia’s
King Saud ibn Abd al-Aziz during his term
AHK Saudi Arabia
The official representation of the German economy in Saudi Arabia
The Delegation of German Industry &
Commerce for Saudi Arabia and Yemen
(AHK Saudi Arabia) has been founded in
1978 under the name of German-Saudi
Arabian Liaison Office for Economic
Affairs (GESALO). AHK Saudi Arabia is
part of the German Chamber Network.
With 120 locations in 80 countries around
the world, the members of the German
Chamber Network (AHKs) offer their
experience, connections and services
to German and foreign companies.
AHKs are located in all countries
of particular importance to
German companies. With a staff of 20
permanent employees, AHK Saudi Arabia
supports Saudi and German companies
with its services.
AHKs are closely connected to the
Chambers of Industry and Commerce
(IHKs) in Germany. Together, they
support German companies with building
up and extending their business relations
to foreign countries representing in total
3.6 million companies in Germany. The
umbrella organization of the IHKs
is the German Association of Chambers
of Industry and Commerce (DIHK),
which also coordinates and supports
the AHKs. Furthermore, the
cooperation with various German
trade associations strengthens
the link from AHKs to business and
markets.
6 AHK Saudi Arabia - www.saudiarabien.ahk.de
in office. German chancellors like Helmut
Schmidt or today’s chancellor Angela
Merkel followed suit and tried to express
Germany’s close relation to Saudi Arabia.
AHK Saudi Arabia has been established as
a bridge between Germany and Saudi
Arabia and in the meantime it is part of
the German foreign trade policy.
The foreign trade policy system of
Germany has a very unique structure.
Beside the economic sections of the
Dr. Olaf Berlien, Andreas Hergenröther, Sheikh Khaled Juffali, Dr. Fahd as-Sultan at
the inauguration of the new AHK Saudi Arabia office in October 2011.
The Delegation of German Industry and
Commerce for Saudi Arabia and Yemen is
the official representation of the German
economy in Saudi Arabia and carries out
the tasks of an AHK in Saudi Arabia and
Yemen.
AHKs fulfil three main tasks in
their locations:
1. Official Representation of German
Companies
AHKs are the key players of German
foreign business development on behalf
of the Federal Republic of Germany. They
represent German business interests
abroad and they inform about and
promote Germany and the partner
country as a business location.
HISTORY
embassies and Germany Trade and Invest
the AHK network, consisting of the
Chambers and Delegations of Industry
and Commerce abroad, is officially
assigned to promote German economic
relations outside of Germany. With the
additional support of the German Federal
Ministry of Economics and Technology
this makes AHKs the official
representation of German economy
abroad.
2. Member Organizations
AHKs are member organizations for
companies actively involved in bilateral
business relations. These members give
them the authority needed when
interacting with politics, business and
administration in terms of promoting the
bilateral business relations.
3. Service Providers to Companies
Under the brand “DEinternational”
AHKs provide services to companies both
from Germany and their host countries in
order to support their foreign business
activities. These services include
conducting market studies and providing
sector information, matchmaking,
business consulting, organisation and
representation of trade shows, issuing
HISTORY
business publications, legal information
and vocational training, etc.
The AHK – being officially acknowledged
as an instrument of German foreign trade
policy - has of course also a pivotal role in
terms of advocacy and dialogue with the
government in its endeavour to improve
and strengthen the terms of business,
investment and commerce.
AHK Saudi Arabia
More than 30 years of
experience
German-Saudi Arabian business relations
follow a long tradition. In 1978 the Joint
German-Saudi Economic Committee
composed by representatives of the
German Ministry for Economics and the
Saudi Ministry of Finance decided to
establish a German foreign trade
commission in Saudi Arabia. On August
22nd 1978 was the inauguration of the
first office for German–Saudi economic
relations, which has been established by
Royal Decree. The first years AHK Saudi
Arabia shared the office with the German
consulate in Riyadh – since in 1985 the
German embassy moved from Jeddah to
Riyadh. First Delegate of German
Industry and Commerce in Saudi Arabia
was Dr. Gerhard Fischer (1978-82), who
had at that time just one employee – his
secretary. His successor Marc Landau
(1982-86) shaped the name German Saudi
Arabian Liaison Office for Economic
Affairs and his short form GESALO.
From the beginning the office was not just
responsible for Saudi Arabia but also for
the economic relations to Bahrain, Kuwait,
Qatar and Yemen. Delegate Dieter
Mankowski (1986-1991) intensified the
work of AHK Saudi Arabia in the
Kingdom. As trade fairs are crucial
instruments in foreign trade promotion
and Germany is the world’s number one
venue for organizing international trade
fairs it was a logical step to found an own
trade fair department. Saudi businessmen
are informed about the opportunities.
Establishing AHK-services
His successor Dr. Rainer Herret (1991-
1998) put the focus on a second issue,
which is of high importance for the
bilateral economic relations: With the
implementation of a legal department
AHK Saudi Arabia was able to assist
German companies regarding legal
questions like customs regulations, taxes
and the legal framework of launching
branches, founding a Joint Venture with a
Saudi company or establishing a liaison
office. Since then Saudi businessmen are
able to get assistance in the visa process
for Germany via the AHK office when
they are to visit or exhibit on trade fairs or
need to travel for business trips. AHK
Saudi Arabia acts also as a mediator in
cases of commercial disputes between
German and Saudi business partners with
the aim to solve disputes without harming
the long term business relations. Under the
lead of Michael Tockuss (1998-2001)
AHK Saudi Arabia ameliorated its services
for German companies in the region.
Since then today’s longest tenured
employee, Mohammed Faleel, is in charge
for the promotion of business to business
development. Due to his knowledge about
the market and his connection to Saudi
decision makers AHK Saudi Arabia was
able to create an infrastructure to provide
German companies services like market
information, address research, business
partner research and the organization of
business trips. In the time of Mr. Tockuss
a second branch in Jeddah has been
opened to serve the companies based in
the former capital. For delegate Manfred
Rothgänger (2001-2005) the times were
difficult as the Kingdom faced terrorist
attacks against governmental institutions
as well as foreigners in the country. The
Jeddah office had to get closed again due
to the uncertain circumstances.
Nevertheless Saudia Arabia recovered and
paved its way to participate in the World
Trade Organization (WTO), which can be
seen as a great success. In the term in
German - Saudi Business Magazine
office of Delegate Gerd Doepner
(2005-2010) the boom in the United Arab
Emirates and the foundation of the
German Emirati Joint Council for
Industry & Commerce (AHK UAE) led to
restructuring the market. Since 2009
German business relations with Bahrain,
Kuwait and Qatar is organized by
AHK UAE.
Current Challenges
Since October 2010 Andreas
Hergenröther is the new Delegate of
German Industry and Commerce for
Saudi Arabia and Yemen. Under his lead
the German-Saudi business relations
tightened even more and many projects are
on the way to deepen these relations. In
December 2010 the first German-Saudi
Arabia Desk has been established at the
Bielefeld Chamber of Industry and
Commerce. It functions as an information
platform about Saudi Arabia for all
German companies. Especially the Saudi
private sector will benefit from the
network AHK Saudi Arabia is offering.
Under the lead of Mr. Hergenröther more
than 75 events in Germany and Saudi
Arabia have been organized by AHK Saudi
Arabia in order to promote German-Saudi
business relations. With its services for
German and Saudi companies AHK Saudi
Arabia is in a key position for the bilateral
economic relations. Every businessman,
who is interested in doing business in
Saudi Arabia or in Germany will find an
individual concept for entering the market,
promoting its business through trade fairs
and find the perfect business partner from
the other country.
7
Vocational Education and Training
Vocational Education and Training in Saudi Arabia
shaping the future
“Only 9 percent of one age cohort will
graduate with a vocational profession,
while the OECD average is 45 percent”,
said the Saudi Arabian Labor Minister
Adel Fakeih on the sixth Global
Competitiveness Forum in January 2012
in Riyadh. This is showing that the
education sector in Saudi Arabia,
especially the part of vocational education
and training, is facing major changes and
challenges. By introducing an employment
quota system (Nitaqat) for the so called
Saudization of the labor market the
importance of education and training will
also increase.
The Kingdom has to respond to the rapid
population growth and associated
demographic changes in order to
strengthen its own economic power on
the one hand and to offer the young
population a perspective on the other
hand. More than 50% of the Saudi popula-
tion is younger than 16 years. Every year
more than 430,000 school and university
graduates are leaving into the labor
market. The lack of suitability for the
actual needs of the labor market is
criticized among graduates of universities
and technical training courses. About 50%
of the registered unemployed have
only enjoyed a school education. The
proportion of foreign workers in technical
occupations is 95 percent.
The government has counteracted these
factors with a comprehensive training
program for its local population. The 2012
budget will allocate 45 Billion USD
expenditure on education and training,
representing 24 percent of the Fiscal Year
2012 and an increase of 13 percent to the
previous year. The new budget will be
used to implement 742 new school
projects (in addition to 2,900 schools are
currently under construction, more than
900 schools were completed in FY 2011
and 2,000 existing school buildings have
been rehabilitated). For higher education,
the new budget includes the opening of
40 new colleges and the completion of
on-going projects. In April 2012 King
Abdullah bin Abdulaziz al-Saud launched
the first phase of university campus
projects in different regions and laid the
foundation for its second phase worth
21.8 Billion USD. The Technical and
Vocational Training Corporation (TVTC),
responsible for all fields of technical and
vocational training in the Kingdom, is
running 36 Colleges of Technology, 14
Higher Technical Institutes for Girls and
63 Industrial Vocational Institutes, that are
accommodating more than 90,000
students. In the past year the TVTC
initiated 22 new projects. This trend will
continue in 2012. The TVTC plans to
invest 400 Mio EUR into new projects.
Together with the Human Resources
Development Fund and the Ministry of
Labor, the TVTC provides the financial
basis for the new institutes. By the year
2015 TVTC will create 55 new colleges for
additional 150,000 students. The TVTC
is therefore very interested in the
cooperation with providers of technical
and vocational education and training
as well as in companies, which are
already experienced in building up these
institutions.
AHK Saudi Arabia did a market survey in
commission of iMOVE (International
Marketing of Vocational Education), an
initiative of the Federal Ministry of
Education and Research (BMBF),
designed to promote and support the
export of German vocational education
and training, that was published in
February 2012. According to this study,
the aim of the Saudi Government is to
improve the provision of huge investment
programs, the quality of education, to
create sufficient capacity and train and hire
appropriate teachers. This results in
excellent business opportunities for
international education providers, as
German - Saudi Business Magazine
Saudi-Arabia is dependent on foreign
expertise and knowledge. German
companies in this area have an excellent
reputation in Saudi Arabia. However,
there is a fierce international competition.
The importance of private institutions in
the education sector will grow in the
Kingdom despite the current dominance
of public institutions. In particular,
approaches to train-the-trainer courses
will meet with increasing interest. Special
attention is paid to cooperation with
practical relevance, especially with the
local industry. Here, foreign partners are
required, which do not only sell their
products and services, but also engage for
a long-term period.
German companies already contribute to
the Saudi demand for education. For
instance, the German Didacta Association
that represents the interests of the
education industry, its businesses and
organizations has intensive relations with
partners in the Kingdom of Saudi Arabia.
In particular the collaboration with the
Technical and Vocational Training
Corporation in the Kingdom of Saudi
Arabia led to an exclusive exhibition of
German companies at the Sixth Saudi
Technical Conference and Exhibition
(STCEX) in Riyadh in 2011. Another
example of German-Saudi cooperation is
the International Services department of
the Gesellschaft für Internationale
Zusammenarbeit (GIZ IS) that has set up
the “Technical Trainers College” (TTC) in
Riyadh. Commissioned by the TVTC the
GIZ is responsible for the management,
the design of pedagogical concepts and
teaching arrangements.
AHK Saudi Arabia - www.saudiarabien.ahk.de 9
 German - Saudi Business Magazine
iMOVE: Training – Made in Germany
A constantly recurring and prospective
field of interest in many parts of the world
is education and vocational training. Facing
huge challenges in their efforts to provide
the young generation with a qualified
education, Germany and the Arab World
are investing in large projects to create new
job opportunities and guarantee a high
educational standard. To establish and to
expand this dynamic sector in the Arab
countries, the realization of many
flourishing bilateral projects has already
been initiated. Beyond that, the dynamic
field of education offers a lot more
promising opportunities for Arab-German
cooperation.
Thus, iMOVE and the Ghorfa
Arab-German Chamber of Commerce and
Industry have recently hosted the 4th
Arab-German Education and Vocational
Training Forum from November 28 - 29 in
Berlin. The Forum was held under the
auspices of H. E. Prof. Dr. Annette
Schavan, Federal Minister of Education
and Research.
iMOVE (International Marketing of
Vocational Education) is an initiative of the
Federal Ministry of Education and
Research (BMBF), designed to promote
and support the export of German
vocational education and training. Since
2001, iMOVE supports German service
providers in accessing international
markets with a comprehensive range of
services. Using the brand “Training –
Made in Germany”, iMOVE promotes
German competence in vocational
education and training abroad.
At this year’s conference, officials of Arab
countries and Germany discussed the
possibilities of transferring existing
education frameworks and how countries
can learn and benefit from each others’
systems. The speakers highlighted
international cooperation projects in
education and the opportunities and risks
of exporting a model like the German
Dual System to Arab countries. The focus
was on success stories and best practice
examples as well as on generating new
ideas and perspectives for adequate training
10 measures. The specific needs of Arab
From left to right: Dr. Thomas Bach, President of the Ghorfa, H.E. Prof. Dr. med.
Ossama bin Abdul Majed Shobokshi, Ambassador of the Kingdom of Saudi Arabia
and Doyen of the Arab Diplomatic Corps, Prof. Dr. Friedrich Hubert Esser, President
of the Federal Institute for Vocational Education and Training, at the Arab-German
Education and Vocational Training Forum.
training systems and of Arab industries
within their societal framework were also
on the agenda.
Regarding the transition from school to
work, experts held the view that the
education system needs to become more
equal, permeable and sustainable. The links
between vocational and academic
education require improving. Main topics
of this session were education chains and
the necessity of life-long-learning as prereq-
uisite for long-term success, not only of
individuals, but also of companies and
international cooperation projects.
Representatives of German institutions
reported on the way, children in German
preschools and schools receive information
about the labor market already in school,
for example by participating in apprentice-
ships in companies. Another topic was how
the state helps young people to find an
occupation matching their competences. If
pupils were to know at an early stage which
occupation they would like to train for
upon graduating from school, the schools
would be able to adapt their teaching in a
iMOVE
more targeted manner and transition
periods between school and a professional
career could be used more appropriately.
Training providers presented current pilots
for Arab-German cooperation projects.
Many international training cooperations
have outgrown the planning stage and are
already well underway. Their results can
serve as a basis for further exploring the
necessary prerequisites of successful
training measures. Frameworks, personal
experiences as well as difficulties and
learning processes during the cooperation
period were pointed out.
The conference also focused on business
opportunities with regard to current
developments in the Arab world. In order
to set out for new goals, the results which
have been achieved so far need to be
assessed with regard to chances and risks
they offer for further elaboration. Experts
commented on the multiple chances to
export German training services and how
both partners can benefit from the current
developments in the Arab countries.
Exporting Dual Vocational Training
Exporting Dual Vocational Training “Made in Germany”
Securing and qualification of skilled
work force gain global importance for
all economies. They are the basis for
productivity, innovation, competitiveness
as well as for economic growth, employ-
ment and social peace all over the world.
For German companies abroad finding and
securing skilled employees is one of the
major challenges. For this reason they are
seeking solutions to deal with the shortage
of qualified workers efficiently.
Regarding this, vocational training is the
factor that is fundamental and therefore
the demand for Dual Vocational Training
“Made in Germany” has risen significantly
as it is proven that it qualifies on a high
level and fuels the labor market. The
combination of theory and practical
training on site is appreciated as a big
advantage towards systems based only on
education in schools. Vocational Training
“Made in Germany” has an excellent
reputation and is seen as an important
advantage for Germany’s competitiveness.
Recent figures prove that German
companies are among the world’s most
competitive companies. More than 60% of
the companies employ their trainees
immediately after their graduation. Thanks
to the Dual Vocational Training youth
unemployment stands at 7.9%, which is
very low, especially when it is compared to
other European countries like France
(21.8%), Poland (26.7%), Italy (35.9%) and
Spain (51.1%). Additionally, the statewide
harmonized content of vocational training
ensures that employees can be installed
successfully in enterprises of all kind. An
industrial mechanic for instance, can
likewise work for a major company like
Siemens or for a small metallurgical
enterprise in the middle of the Thuringian
Forest.
Due to the high interest in dual vocational
training of German companies abroad and
the particular interest by partner countries
all over the world the export of education
and vocational training by the Association
of German Chambers of Industry and
Commerce (DIHK), the Chambers of
Commerce and Industry in Germany
(IHKs) and its representations abroad
(AHKs) supports two strategic aspects:
1. The promotion of German
foreign business by securing and
qualification of skilled work force.
2. Systemic Vocational Training
Consultancy services abroad in order to
introduce dual vocational training in a
partner country.
In this context, IHKs, AHKs and the
DIHK are the first contact and competent
key partners. Various projects implemented
by AHKs prove that the promotion of
“vocational training” can be set up and
developed as a story of success.
With an experience of more than 30 years
the AHK in Portugal is one of the
lighthouse projects regarding vocational
training. Another story of success is the
AHK Shanghai, which has been offering
vocational training services for more than
ten years. AHK Shanghai is the overall
representation of all German education
initiatives in China. It consults and assists
training companies, promotes the
development of partnerships between
Chinese official institutions, education
providers and companies and has a
vocational training committee that is build
up according to German standards.
German - Saudi Business Magazine
Additionally, it is coordinating regional
audit committees, which are able to hold
examinations.
Especially in regard to the demand of
German companies abroad, the DIHK, the
IHKs and AHKs are doing huge efforts to
satisfy the high interest in the German
system of vocational training. Therefore, it
is the aim to offer a service package with
high recognition value according to the
demand of the member companies of an
IHK or an AHK. This service will be
expanded in quantity and quality and shall
be established at AHKs all over the world.
For this reason, the term Dual Vocational
Training “Made in Germany” has to be
jointly defined so that it can be protected as
an own brand. This brand could be useful
for the qualification of the Saudi youth
in order to strengthen the Saudi
private sector.
The organization of DIHK, the IHKs and
the AHKs is highly aware of this topic’s
meaning. Currently, a common global
strategy with an action plan is elaborated
accordingly.
RA Steffen Gunnar Bayer, Head of
Department Export of Vocational
Training at DIHK Yorck Sievers Head of
Department AHK Projects Vocational
Training at DIHK.
AHK Saudi Arabia - www.saudiarabien.ahk.de 11
 German - Saudi Business Magazine
Advanced Training
Germany has an excellent reputation in the
field of export, e.g. cars, machines and
chemical products. Germany also has a
good reputation as a country of education.
This for example due to the system of dual
vocational training and also due to the top
export product „Deutsche Auslandsschu-
len“. But frankly speaking, Germany is still
on it´s way to become one of the interna-
tional players in the world of Continuing
Education. Offers are still being built up.
International leaders of advanced training
follow the scheme of provider and
customer relationship. „Provider“ is the
offered course and/or professor,
„customer“ is the learner. According to
economic perceptions the learner ought to
judge the quality of the learning offer. In
this regard it is crucial in Germany to
achieve the right thinking in terms of the
interaction within „teacher-learner“ and in
terms of the topic „motivation“. In
England and America the learner states and
assesses whether the teaching (of the
professor) is good or not satisfying. The
Screenshot from the interactive e-learning program JOSEF - here: Entrepreneurship Support
12
the Fraunhofer Approach
publication list and the research achieve-
ments are not the only crucial points. In
Germany we still stick to an old system: the
learner´s feedback and requests for
learning content and/or modification are
not relevant for the professor´s success.
Learner oriented teaching is still missing.
There is a lack of „international spirit“ and
education formats in English.
The lack of advanced international
education measures in Germany is
recognized by others who are setting up
successful offers of continuing education
in the German landscape. In particular,
there are Harvard and Open University
which enjoy an excellent reputation in the
educational system. Using methodic-
didactic concepts like supported distance
learning, modular constructions, case
studies and the learner oriented approach
has lead them to succuss – worldwide!
It will take some time, but Germany will
develop step by step into an international
provider of continuing education. We
cannot yet compete with the best in the
world. But we consider the best players as
benchmarks and as incentives to improve
still further.
The Fraunhofer Academy is the
Fraunhofer-Gesellschaft’s specialist
provider for continuing education and
part-time training for people in employ-
ment. The training is an offer for business
leaders and experts of Fraunhofer´s
customers. The Academy provides
excellent courses of study, certificate
courses and seminars for specialists and
managers based on the research activities
of the Fraunhofer institutes in collabora-
tion with selected and prestigious partner
universities. The trainings are a unique
offer of knowledge transfer from
Fraunhofer research to business enterprise.
The latest findings from applied research
and innovation topics are channeled
directly into the teaching content.
Moreover, with the large supply of
education measures the Fraunhofer
Fraunhofer Academy finds itself at a successful starting point regarding the international activities in advanced training.
And the next steps are already envisioned. Education Made in Germany is on it´s way
Academy adresses the shortage of experts
in Germany.
Learners can choose from five
thematic areas:
1. Technology and Innovation
2. Energy and Sustainability
3. Logistics and Production
4. Production and Testing Technology
5. Information and Communication.
Fraunhofer Academy has so far been
known as a national institution for
adavanced training. But the Academy is
successfully taking first steps into transna-
tional education. There is a concrete
demand from all over the world for
Fraunhofer trainings on the senior expert
level, especially in regards to innovation
management and conducting executive
education about the Fraunhofer Model.
The Academy already cooperates with
international partners, starts to provide
programs in English and focuses more and
more on blended learning to simplify
participation and reach. The Academy
reacts on the increasing request to custom-
ized training programs. In preparing qualifi-
cation programs, Fraunhofer Academy
tailors the content of it´s training courses
to meet the company´s and learner´s
specific needs.
The international education strategy and its
implementation can be illustrated by some
examples:
1. JOSEF (Joint Strategy and Technology
Education Facility): a virtual research
institute and fictional organization; conveys
basic knowledge about the Innovation and
Technology management fields, based on
an e-learning platform. The learner plays
the role of a new consultant, who starts
working at JOSEF. Therefore he goes
through different departments and works
on some tasks that help him to get familiar
with basic concepts. Created for potential
management staff from emerging
countries. Past participants: people from
Latin America and many Asian Countries.
2. “Software Engineering For Embedded
Systems”: a Master course, to be studied
part-time via distance learning; offered by
the Fraunhofer Institute for Experimental
Software Engineering (IESE) and the
Distance and International Studies Center
German - Saudi Business Magazine
(DISC) of the Technische Universität
Kaiserslautern. The course is geared to
international participants and is therefore
conducted entirely in English. Past
participants: people from eight countries in
Europe, among others Netherlands,
Turkey, France and Romania; and currently
request from Brazil.
3. MOT: Master of Technology at the
Chonnam National University in Korea.
The Academy developed a field study trip
to Germany as a customized training
program. Learning topics: “Development
and Transfer of Technology”.
Contact/Author of the article:
Dr. Larissa Rogner
Bildungsreferentin/Executive Education
Fraunhofer Academy
Hansastraße 27c, 80686 München
Tel.: +49 89 1205-1510
Fax.: +49 89 1205 77 1510
mailto:larissa.rogner@fraunhofer.de
http://www.academy.fraunhofer.de
AHK Saudi Arabia - www.saudiarabien.ahk.de 13
 German - Saudi Business Magazine German - Saudi Business Magazine
Hospital Group Hospital Group

Vivantes International Medicine As regards our Education- and Visiting-

Programs, we can purposefully access and
pass on the extensive know-how of the

Education made in Germany Vivantes Netzwerk für Gesundheit GmbH

particularly in respect of the medical field
and the management-sector.

German medical services We offer these programs and options as

for the world follows:

The Vivantes Netzwerk für Gesundheit Education Program

GmbH is one of the biggest public
academic hospital groups in Europe
and the leading one in Germany. The
future-oriented and highly efficient
healthcare company employs
internationally renowned medical and
management experts at 9 different
locations with a capacity of more than
5.000 beds under the guidance of one
central management in Berlin.
The hospitals offer best medical care in
addition to professional and human
support of the patients. Our consequently
quality-focused philosophy represents the
foundation of the company and has led to
increasing numbers of patients for years.
Also the following figures reflect the
potential of Vivantes Netzwerk für
Gesundheit GmbH:
• 5.300 beds capacity
• Approx. 13,500 members of staff
• 1,500 physicians
• 500,000 patients per year
• 9 hospitals with approx. 100 medical
departments and institutes
• 12 nursing facilities
• One outpatient rehabilitation institute
• A turnover of 850 million € (2010)
Vivantes as the leading hospital group in
Berlin provides medical care for one third
of the patients of the capital in its nine
hospitals. Our company offers a wide range
of medical services for almost every
medical indication.
The Vivantes daughter company, Vivantes
International GmbH, support
healthcare-projects from A-Z. Vivantes
International performs highly complex
projects, e.g. the conception of hospitals,
their repositioning or reorganization and
management.
Vivantes International Medicine
Vivantes International Medicine has been
established in order to provide also
international patients and partners with our
extensive medical structures, efficient
processes, latest medical technologies and
innovative research, i.e. in addition to our
patients from Berlin and Germany.
Vivantes International Medicine is an
internationally recognized partner within
much cooperation. Our international
patients appreciate the innovation and
reliability of a leading German healthcare-
company.
The main task of our multilingual,
interculturally trained team lies in the field
of the Patient Therapy Program at which
international patients are being introduced
to our medical experts and are being
supported and accompanied by us during
their hospital-stay.
We moreover offer the product fields
Education and Visiting Experts in
addition.
The Vivantes International GmbH, a 100%
affiliate of the Vivantes Netzwerk für
Gesundheit GmbH offers furthermore
worldwide healthcare consulting and
management services.
Vivantes International Medicine and the
Vivantes International GmbH will thus be
your partners in manifold respect. We
gladly offer additional or individually
customized services on request.
Vivantes International Medicine
enables – in addition to the healthcare
program – also a wide spectrum
concerning knowledge-transfer and
further training and education in the
field of healthcare.
Vivantes is the biggest provider of health-
care education in Berlin. Our 9 hospitals
are also academic teaching hospitals which
currently train approx. 500 physicians.
Many of our doctors also teach as
professors at renowned German
universities. You can thus benefit from our
worldwide accepted post-gradual training
and further training within 30 different
medical specialist fields! We offer three
different accordant Education Programs:
1. Philosophy: 1-3 months trainings –
integrated into the normal hospital
operation – without direct patient-contact
in order to learn about western medical
standards with the experience of diagnostic
and therapeutic methods and procedures.
2. German Facharzt: 5 years of
theoretical and practical training within the
desired specialist field, completely
integrated into the normal hospital
operation and according to the regulations
of the German Medical Association
(German language skills are required).
3. Individual: Customized intensive
training of 6 months to 2 years in order to
sub-specialize e.g. in keyhole-surgery or
intensive therapy (English language skills
are required).
Visiting Experts
In the context of our Visiting Experts
Program, we are organizing and coordinat-
ing international projects in the field of
medical teaching and practice for you. The
content and the extent of the activities are and guarantees an individual and optimal
consequently adapted to your wishes and service.
needs. We will choose the appropriate
expert for you and your team from our Kind regards
13,500 members of staff resp. from our
1,500 physicians according to the required
professional qualification and the scope of
time of the project. This expert will then
support your project at your location Dr. Andreas Schmitt
(on-site) or from Germany (off-site). Medical and Regional Director
Our services include among other things:
Contact
• Medical advice / coaching of your
specialists (on- or off-site) Vivantes Region North
• Medical support in cases of complex Director Vivantes International Medicine
diagnostics (on-site) Am Nordgraben 2
• Medical performance of special 13509 Berlin
therapies (on-site) Phone: 0049 (0)30 130 12 1091
• Telemedical activities (off-site) Fax: 0049 (0)30 130 12 1082
• Emergency case support
(on-site, transports) Nizar Maarouf
Vice Director Vivantes
Vivantes International Medicine combines International Medicine
the latest medical developments with the nizar.maarouf@vivantes.de
advantages of the German capital.
www.vivantes-international.com
We look forward to support you and to www.vivantes-international.ae
welcome you and your accompanying www.vivantes-international.ru
people to Berlin!
The International Office is gladly at your
disposal for an uncomplicated contacting

14 AHK Saudi Arabia - www.saudiarabien.ahk.de 15

 German - Saudi Business Magazine
Medical Specialist Training
at the Charité University Hospital Berlin
German medical education and the
German health care system have a global
reputation for maintaining excellence. For
this reason Germany has been an
important partner of the Arab world in
the field of medical specialist training for
many years.
German universities and hospitals
have realised that international
cooperation provides great chances.
Internationalisation is a key instrument in
reaching a global standard of medical
education and medical treatment, and
particularly in the Arab countries, there is
a growing interest in training domestic
medical specialists in Germany.
To meet the demands of both sides, the
Charité Berlin and the German Academic
Exchange Service (DAAD), two
internationally leading and highly
recognised institutions, have joined forces.
A structured programme for medical
16
specialist training has been developed with
the support of the German Federal
Ministry of Health, explicitly directed to
interested parties in the Gulf region.
The Charité is one of the largest university
hospitals in Europe where medical
research and treatment is carried out with
excellence and expertise. More than half
of Germany’s Nobel Prize winners in the
field of medicine originate from this
renowned institution which is comprised
of more than 100 specialised clinics and
institutes. With its 13,000 employees and
an annual turnover of around 1 billion
Euros, the Charité is one of the greatest
entrepreneurs in Germany’s capital and its
agglomeration.
The DAAD is the world’s largest
scholarship organisation and the most
important German player in international
academic cooperation. The DAAD has
administered scholarship programmes for
foreign governments and institutions for
many years and has acquired tremendous
experience in mentoring, supporting and
supervising foreign students and scholars
during their stay in Germany.
Medical specialist training in Germany
poses a great challenge to trainees from
abroad. Not only do they have to master a
foreign language, they also have to meet
the rigorous demands of the German
education system and adapt to a largely
different hospital culture. The programme
takes these challenges into consideration
offering its candidates solid preparation
and support throughout the duration of
the training. The concept of the
programme developed by the Charité and
the DAAD focuses on structuring the
whole process of medical specialist
training, starting from the selection and
preparation in the aspirant’s home country
to the final examination in Germany. A
continuous monitoring by independent
experts will guarantee quality and allow a
steady adjustment.
Charité University Hospital Berlin
A strong relationship for a better education
The duration of the programme depends
on the chosen specialisation and is divided
into the following six stages:
Stage 1: Selection and preparation of
candidates in their home country
Stag 2: Language and intercultural
preparation of the candidates at the
in education
Charité International Academy
Stage 3: Placement at qualification
hospitals Codiplan GmbH
Stage 4: Mentoring, support, and
supervision of candidates during
medical training
• customized concepts
• individualized consulting
Stage 5: Preparation for final examitions
• intercultural solutions
Stage 6: “Community building” and
alumni activities
IQuL GmbH
More detailed information can be found
under the following link:
http://chia.charite.de/en/agenda/ • e-administration
• e-assessment
Dipl.-Päd. Ulrike Arnold • e-examinations
Head of Charité International
Cooperation (ChIC) and of
• written
Charité International Academy (ChIA) • oral
Contact: • practical
Dipl.-Päd. Ulrike Arnold
Head of Charité International
• e-analysis
Cooperation (ChIC) and of
Charité International Academy (ChIA)
and all this ...
Charitéplatz 1
10117 Berlin, Germany
Tel: +49 30 450576 031
Fax: +49 30 450576 900 in our all-in-one Q[kju:]-platform
E-mail: ulrike.arnold@charite.de
www.charite.de/chic
http://chia.charite.de Codiplan GmbH IQuL GmbH
Concept, Dialogue, and Planning Institute for Quality Management
www.codiplan.de in Teaching and Training
www.iqul.de
 German - Saudi Business Magazine
Didacta
Association of the Education Industry – Everything for Education
A country´s wealth and prosperity is
dependent on its industrial and economic
development. It’s for sure that this
development presupposes education.
Germany´s high level of prosperity and
excellent economic position are an
example for the return on investment it
has achieved in general education and in
vocational training.
In Germany the Didacta Association
represents the interests of the education
industry, its businesses and organizations.
The Didacta Association has more than
240 members supplying state-of-the-art
products and solutions. They cover the
entire spectrum of lifelong learning, from
early childhood education to further
education as well as vocational education
and training. The framework of lifelong
learning embraces the idea that the acquisi-
tion of knowledge and competences
occurs throughout one´s lifetime and is
not confined to childhood or classrooms.
Didacta acts as an intermediary between
its members, their clients and policy
makers, liaising to enhance the business of
its members and to influence the
education policy.
As global markets are becoming
increasingly important for Germany´s
education industry, the Didacta
Association always work from an
international perspective. For a long time
now, Germany´s reputation for producing
outstanding quality has also applied to the
18
education concepts and products
developed in Germany. Didacta will
therefore strive to further strengthen its
standing, while tapping into new markets.
To make this possible, the “Didacta
International” committee was founded
that actively helps members position
themselves abroad. Didacta International
activities orients on the requirements for
training and educational technology
worldwide. Providing a huge network of
associated companies, institutions and
organizations Didacta International is
bridging the international demand and
makes a significant contribution to the
development of international educational
systems.
For the past ten years Didacta is working
intensively in and also in close
collaboration with partners from the Arab
world. In 2012 the Didacta Association
facilitated the participation at the Gulf
Educational Supplies and Solutions Show
in Dubai for the fifth time in a row in
cooperation with the German Federal
Ministry of Economics and Technology
and the Association of the German Trade
Fair Industry. By participating in the
accompanying congress, the German
education industry is drawing increasing
attention to the quality of its products
and services.
The intensive cooperation with partners in
the Kingdom of Saudi Arabia started in
2010 after a delegation of the German
Ministry of Education to the Kingdom
and the German-Arab Business Forum in
Germany organized by the Arab-German
Chamber of Commerce and Industry. In
particular the collaboration with the
Technical and Vocational Training
Corporation in the Kingdom of Saudi
Arabia led to an exclusive exhibition of
German companies at the Sixth Saudi
Technical Conference and Exhibition
(STCEX) in Riyadh in 2011. Didacta
International not only organized this
exhibition at the STCEX, but was
also involved with a significant
contribution to the conference on
“Effective Equipment Procurement
Strategies for TVT Institutions”.
The Didacta Association and its
international partner network highly
believe that a close cooperation in the
educational sector between Germany and
the Kingdom of Saudi Arabia will further
enhance the relationship between
both countries and benefit their
young generation.
For further information please contact:
Didacta Verband e.V.
Association of the Education Industry
Rheinstrasse 94
64295 Darmstadt, Germany
Phone: +49 6151 319141
E-mail: international@didacta.de
www.didacta.de
gpdm
Educational Export
Projects of the gpdm
Supply and Demand
As an internationally-active consultancy
with a focus on vocational education and
training, we constantly hear from our
customers how successful the German
exports are, particularly in the areas of
traditional industrial export segments such
as automobiles, machines, chemical
products and heavy electrical machinery,
which depend upon the availability of
qualified skilled workers.
Knowhow is necessary at all points of the
value creation chain; not just for produc-
tion, but also for application, maintenance,
purchasing and for the distribution via
resellers in the target country.
Particularly in the fast-growing markets,
education and training standards are not
developing in line with the rate of growth
in the economy. Many German export
target countries, such as Saudi Arabia, are
not yet able to offer education and training
systems which can cover the existing and
ever-increasing demands for high-level
qualifications.
Systematic Support with the
Modernisation of the Saudi
Education & Training System
As part of the Educational Export Projects
of the gpdm, there was a lively exchange
with the TVTC, the Saudi authority
responsible for vocational training.
Explicit guidance regarding the
qualification of the existing teaching staff,
but also the integration of the new trained
workers in the local labour market, as well
as the improvement in quality of the
existing training centres including
organised workshop management, resulted
in approaches which were worked on
and developed by the gpdm in the
time that followed.
Germany is still at the beginning of its
development as regards the realisation of
vocational education export on a global
scale. In particular the qualification of
suitable skilled workers remains far below
expectations and is, regrettably, way behind
the actual requirements.
Vocational education and training must
therefore become an integral part of any
comprehensive export project. It is
a vital and determining factor of equal
importance for companies, regions and
countries. The availability of skilled
workers is decisive for the performance
and innovation capabilities in the
target country and in global competition.
Particularly for participants in education
and training, an appropriate qualification
for a workplace leads to economic
and societal advancement, thus
education becomes a stabilising force for
entire regions.
Training Centres
A trick to guarantee the sustainability of
export projects and an increase in
monetary returns is, for example, the
integration of training centres into the
German - Saudi Business Magazine
respective plants or companies. These
training centres, which are partially already
in a specific planning phase in Saudi
Arabia, can enable German companies to
establish a suitable skilled work force pool
on site and can actually be used as a selling
point by the Saudi partner companies as
they will lead to a positive evaluation of the
company as part of the Nitaquat
Programme for an increase in the number
of Saudi workers.
Training centers are very efficient when it
comes to requiring explanation high-tech
exports, which are typical for the German
foreign trade. Due to the specific of
German vocational education (e.G. the
action-orientation of teaching and the high
practical inputs during the vocational
training) the training centers should be
designed as a total solution concept. There-
fore our portfolio ranges from the needs
analysis and feasibility studies, the creation
of the training centre layout, the
equipment design to the development of
curricula in accordance with the
requirements, operation plans, training of
trainers and support and consulting of
school operation.
AHK Saudi Arabia - www.saudiarabien.ahk.de 19
 German - Saudi Business Magazine
How To Achieve Effective Quality
Management In Education
The Codiplan GmbH & IQuL GmbH Approach
Framework for Quality Management in Education
The Expectations
Societies expect their educational
institutions to provide competent and
contemporary training for young people
that are relevant to both their working and
social lives. Moreover, the economy
(entire industries, manufacturers, and
service companies) expect quite apart
from general knowledge, social, and
theoretical competences the mastering of
practical skills which can be applied in a
work context.
Confirmation that the educational-
institutions adequately meet these
expectations is provided purely through
20
assessments and examination. These may
be written, oral or practical.
Such performance measurements require
strict performance norms and criteria
from the institutions and are defined in
terms of individual curricula and, to a
large extent by the subjective attitudes and
perceptions of teachers. The final
certificates formally claim the rather
abstract usefulness of an individual
student for society or the economy.
“Adjusting-Screws” For Quality
Management
It is a fact that since the early days of
Codiplan
teaching, the selection of the topics,
content, and methods have been
determined by the demands of
examinations. That is assessment drives
learning. Accordingly, examinations can
be identified as the first fundamental
“adjusting screw” for improving the
quality of teaching and learning.
However, true education requires pupils
and students as well as teachers to be
highly motivated.
Motivation itself depends to a certain
degree on success. In educational
processes this comes from the results of
tests, assessments and examinations.
Codiplan
Therefore, how teachers perceive,
appraise, and influence student
performance, is of utmost importance.
It is because of this crucial role played by
teachers, that the validation-process
leading to certificates is dominated by
their subjectivity.
Besides of taking into account the
measurements of content, skills conveyed,
and learning objectives met, quality
management in education-institutions and
of education-processes must therefore
objectify the attitudes of the teaching
body, by now identified as the second
fundamental “adjusting-screw” for quality
management in education.
Levers for Improving
Education Processes
Objectified measurements in assessments
and examinations on the one-hand and
methods for accurately measuring teacher
performance on the other hand are the
main levers by which both, a precise
appraisal of institutional performance and
quality management can be achieved. Not
until computerized data collection tools
are available, can such measurements
be undertaken routinely. The use
of electronically-based examinations
(written, oral and practical) and the
constant evaluations of teacher
performance open totally new fields for
quality-measurement, control and
–improvement based on facts.
The Codiplan-IQuL
-Approach
Structuring Teaching, Learning institutions on their way to quality control
and Assessment of and improvement in the education
The expectations of societies and the
economy of the qualifications, compe-
tences, and skills of graduates and alumni
are normally expressed in the form of
curricula. The institutions and their
teachers then break them down into
content and practical exercises.
Therefore, it is an essential element of all
attempts to measure quality in the
educational process, to strictly link
content as well as examinations and
assessments to the learning objectives
specified in the curricula. Only modern
data-base tools facilitate such information
management.
E-Administration
as a Requirement for
Structured Mobile Learning
Modern education can and should take
full advantage of the potential of
web-based information- and interaction-
technologies. By linking course content,
self-assessment-, and examination tasks,
both teachers and students are enabled to
gather constant feedback of their efforts,
and by using this information may develop
and improve their skills.
E-Examinations
and e-Evaluations
Electronically supported assessment and
examinations (e-assessments) combined
with routinization offer very substantial
additional value, compared to traditional
methods. Not only is the correction
process shortened to a fraction of the
usual time, so that assessments can be
carried out more frequently and students
receive constant feedback about their level
of knowledge and understanding,
e-assessments and e-evaluations also
improve the quality of teaching, leading to
a higher level of assessment equity. This
enables a genuine and meaningful assess-
ment of competences, often leading to a
perceivable change in teaching effort.
Visions
Codiplan GmbH
It is the vision of the Codiplan, to support
process. This is done predominately by
carefully evaluating the institutions
present situation, their future demands
based on their objectives and then creating
precise individualized concepts for
achieving their aims.
IQuL GmbH
It is the vision of the IQuL to make
the advantages of a systematically
administered education process and
continuously performed e-assessments
and e-evaluations available to all areas of
German - Saudi Business Magazine
higher education (high school, vocational,
and university education).
The Q[kju:]-Online platform offers
through a series of web-services all tools
necessary to administer content (for both
administered lessons and self-study)
according to course structure and learning
objectives, to organize self-assessments
and e-examinations, and to arrange the
data according to administrative needs.
Such relevant features as pre- and
post-review functions or communication
tools for inter-teacher and teacher-student
communication are provided also.
Accordingly, students are able to
continually rework lessons and self-assess
knowledge and competences. For their
part institutions are enabled to fully and
regularly assess factual and other types of
student knowledge.
The main barrier to a systematic and
on-going use of e-assessments is the lack
of necessary infrastructure and of
technical expertise to ensure a legally
compliant assessment process. IQuL
overcomes these shortcomings by
providing a mobile technical solution that
is adapted to the specific infrastructure of
the institutions, an administration- and
assessment- platform, if needed a full
service or the necessary training for the
institutions stuff.
The multiple additional features (pre- and
post-review process, question database,
analysis functions) support both teachers
and students in improving the quality of
teaching and learning.
Intercultural Education
For the first time ever, the e-approach to
education offers substantial opportunities
to educate students according to
international standards. Organizing
content and course-structure in
conformity with the specifications of the
European Qualifications Framework and
monitoring examination outcomes
through an e-administration and
e-examination structure, allows potential
education partners from Europe firstly, to
evaluate the required outcome and
secondly, to certify students from local
institutions with an internationally
accepted degree and/or certificate.
AHK Saudi Arabia - www.saudiarabien.ahk.de 21
 Lucas-Nülle
Excellent conditions for a good start:
RGOTC receives new laboratories from Lucas-Nülle
The Royal Guard of Oman Technical College, RGOTC for short, is well known for its advanced training far beyond the
borders of Oman itself. Its approach to education is oriented towards the job world of the future and prepares students in
the best possible way for their subsequent studies. In order to maintain the high standard, teachers and management
constantly work towards making improvements.
PRODUCT CONFORMITY ASSESSMENT In 2010, they decided to expand their
technical laboratory facilities. The school’s
SAUDI ARABIA
management sought out a vendor who
could provide both the technical and
educational understanding to equip the
labs. On his first visit to the college,
Product Conformity Assessment facilitates the customs clearance process by eliminating bottlenecks at destination.
© SGS Group Management SA – 2012 – All rights reserved – SGS is a registered trademark of SGS Group Management SA
Christian Staab-Schmidt, CEO of Lucas-
SGS performs testing, physical inspection, factory and desk audits, documentary reviews to
Nülle Middle East, was able to impress the
■ Protect consumers’ health, safety and the environment school’s representative, Dr Tahir Ibrahim
■ Prevent the importation of unsafe, substandard and counterfeit goods Al Kindi, with Lucas-Nülle’s solution
concepts. A further meeting at an
■ Avoid risks of non - conformity for domestic markets
educational forum at Ghorfa in Berlin saw
■ Promote the use of honest trade practices and protect the interests of local producers
additional talks take place. Christian
We can also help you in export certifications to Algeria, Botswana, Egypt, Kenya, Nigeria, Tanzania, Iraq / Kurdistan, Staab-Schmidt told us about his meeting
Kuwait and Syria. For more information do not hesitate to contact us. with RGOTC at an educational fair, “Our
multimedia systems are perfectly matched
to the teaching philosophy of the RGOTC,
SGS Germany GmbH
because at the college they place a lot of
Rödingsmarkt 16
D-20459 Hamburg
emphasis on self-directed learning as part
t +49 40 30101 - 286 of a blended learning environment that
f +49 40 30101 - 942 incorporates multiple levels, just as we do.”
de.gis@sgs.com
www.sgsgroup.de/pca During the months that followed,
Lucas-Nülle experts travelled to Oman to
SGS IS THE WORLD’S LEADING INSPECTION, VERIFICATION, TESTING AND CERTIFICATION COMPANY. find out more about the planned
expansion. Once Lucas-Nülle’s tender for
equipping three electrical engineering labs,
each with 16 work places, was accepted the
experts set about planning the installation
WWW.SGSGROUP.DE/PCA
in conjunction with the laboratory heads.
The building’s utilities were a fundamental
aspect of this, since electrical and water
connections as well as furnishing would all
have to be matched to the subsequent
layout of the training systems. In order to
offer their customer an idea of how the
finished laboratory would look,
Lucas-Nülle made use of a digital 3D tool
to give an almost tangible sense of
the lab itself.
Optimum times three
“With such projects it is important for us
to devise an optimum solution in three
areas: an optimum learning environment,
optimum engineering and optimum
economy. In order to guarantee that, we do
not look at the building alone, but also
check out the curricula in detail. We can
adapt lesson times and classroom changes
along with the customer in order to fully
realise the potential of our training
systems,” explained Staab-Schmidt.
Once the new building had been built,
Lucas-Nülle exported the electrical systems
from Germany to Oman and installed
German - Saudi Business Magazine
them on site. The combination of
experiment hardware and training software
makes them especially flexible. “Installing
the systems on site ourselves means that we
can ensure that they are ready to put into
operation. All the multimedia courses and
the administrative tools are now
compatible with the college’s learning
management system. This makes it easier
to monitor results and manage the
students,” Staab-Schmidt revealed, “The
fact that the installed software and all
contents are available in Arabic as well
as in English is a matter of course
for Lucas-Nülle.”
The final phase commenced in September
2012. Three employees were sent by
Lucas-Nülle to train the laboratory heads,
the teachers and the IT staff in the use of
their systems. After several weeks of
training, the teachers are now so well
versed that they can put the lab equipment
to use in lessons of their own devising. The
fact that the Lucas-Nülle service team is
still on hand to answer queries and to
provide rapid response in the event
problems occur is a guarantee that the new
semester will get off to a good start.
AHK Saudi Arabia - www.saudiarabien.ahk.de 23
 German - Saudi Business Magazine
The Educational Centre of
Baden-Württembergische Wirtschaft e.V.
1. General information on
the Educational Centre
The Educational Centre of Baden-
Württembergische Wirtschaft e.V. has been
the strategic education service provider for
companies and their associations, schools,
universities, politicians and administration
since 1971. As a provider of professional
further education courses, qualifications,
re-training, career preparation and training,
the Educational Centre is an important
partner on forward-looking projects. In
this capacity, the Educational Centre,
together with the Academy for Personnel
and Organisational Development and the
two subsidiaries Apontis GmbH and BBQ
Berufliche Bildung gGmbH, is an experi-
enced partner for the development of
seminar and further education
programmes. Training courses for
educators, specialists and executives are
offered based on 40 years of experience in
the area of human resources development.
Every year, seminars and further training
courses are booked for about 8,000 employ-
ees, drawing on a network of over 200
trainers and coaches. The selected trainers
have an international background and are
able to hold training sessions in English
and French. In addition, the Educational
Centre also advises companies on how to
optimise procedures in production, sales
and service as well as on the introduction
of management systems. This gives the
Educational Centre access to extensive
experience in the area of educational
24
programmes for middle management,
enabling it to adapt them to the interna-
tional context. As a partner to the state
government of Baden-Württemberg, the
Federal Agency for Labour and the Associa-
tion of the Metal and Electronics
Industries in Baden-Württemberg, the
Educational Centre is also able to dissemi-
nate project results on a corporate, associa-
tion or political level. Within the scope of
the community project Go.for.europe, the
Educational Centre, together with
European partners, has spent the past three
years preparing young people for training
periods in Europe and in European partner
companies. In addition, the Educational
Centre arranges work experience in Baden-
Württemberg companies, accommodation
and language courses for young workers.
2. Supporting the creation of
dual training structures
For the Educational Centre of Baden-
Württembergische Wirtschaft e.V., the
development and prototypical implementa-
tion of self-learning educational
programmes takes top priority. This
initially requires the development of
educational modules for competences and
key qualifications at middle management
level. The aim is to instil professional and
methodical competence for the effective
planning, coordination and management
of work processes.
Decisive here is the procurement of key
qualifications and their application in a
We love to see you smile
wide range of complex problem areas. The
qualification of trainers lays the basis for a
self-learning system.
The next step involves transferring the
developed educational services programme
to vocational programmes at local level,
which are closely tested with the respective
transfer partners. This approach is
intended to ensure sustainability.
3. German study and visit
program for Saudi managers
GERMAN INDUSTRY – The Success
Power behind it. Innovation
Management - Successful product and
process developments in industry is the
title for a visit and study program
organized by the Educational Centre of
Industry Baden-Württemberg, Incopa,
Al-Rabiah & Partners Co. and German-
Saudi Arabian Liaison Office for
Economic Affairs.
The Saudi and German industry have got a
long successful history of working
together. The German industry wants to
strengthen the relations with Saudi compa-
nies and invites managers of industrial
companies for a visit to Germany.
The visit will take place from the 2nd – 7th
December 2012. It will provide the Saudi
managers with a deep inside view of the
product development and production
processes of German industrial world
market leaders and will enable them to
build up useful contacts for their own
business.
The program is carried out on the highest
political and industrial level. It includes the
meeting with the Ministry of Economics
of Baden-Württemberg as well as site visits
at Mercedes, Liebherr, Voith, Kärcher,
Mapal and the Applied Research Institute Implant Dentistry | Laser Dentistry Clinic | Orthadontics | Cosmetic Dentistry |
Fraunhofer. The Saudi managers will have
the possibility to meet the CEOs and Root Canal Treatment | Dentistry For Children | Sport Dentistry | Oral Hygiene
Managing Directors and will have time to
discuss with them in detail the strategies for
successful industrial production.
As one of the outcomes of the visit
managers can express their wishes for an
appropriate co-operation partner for their
own company. The organizers will enable
to meet well-selected potential partners
within a follow-up visit.
 German - Saudi Business Magazine
HBZ: Training Cooperation for the Arab World
The Chamber of Crafts and Skilled Trades
Training Centre in Münster (HBZ) is one
of the biggest educational establishments
in Germany serving the needs of the craft
trades, with approximately 2000 training
places, 37 computer and class rooms, 60
workshops and 240 guest house beds.
We offer a comprehensive and modern
range of initial and advanced training
activities, designed to give people the
practical and theoretical knowledge they
need to facilitate their future careers.
There are many factors that make the HBZ
the perfect training location: the people
here live and work under the same roof
and enjoy a wide selection of leisure
activities, not to mention the culinary
delicacies in our restaurant and the idyllic
lakeland scenery of the Aasee.
Our workshops are equipped with the
latest technical facilities, employing highly
qualified specialist personnel, and offering
an individual range of consultancy and
customer services.
During the project FATIMA (Female
Apprenticeship Training in Modern
Arabia) the HBZ and partners started to
develop and to establish training
cooperations in the MENA region.
Training products have been designed
which on the one hand comply with
German professional training standards,
and on the other hand are explicitly tailored
for the requirements of the MENA region.
For the Arab world the Chamber of Crafts
and Skilled Trades Training Centre in
Münster offers a wide spectrum of
information as well as advisory and training
activities. Adapted to the demand of the
26
target group we develop tailor-made
qualifications on different levels:
• Student Summer Camp in Münster
The summer camp includes a program
for the leisure time with trips to
different places
• Vocational Trainings in Münster
• Train the Trainer Seminar in Münster
• Advice to set up a workshop
All activities are planned and projected in
close cooperation between the HBZ and
the Arab partner.
Here are some examples for possible
subjects:
Prosthodontics
For radiantly beautiful teeth that last a
lifetime possible subjects
• Reading and using technical
documentation
• Prosthodontic planning
• Creating work documents from dental
impressions
• Producing partial dentures
• Producing full dentures
• Manufacture of orthodontic
equipment
• Making tight-fitting dentures
• Making therapeutic instruments
The major constituent themes are selected
by consultation.
Print Professional Training
Print Professional takes a hands-on
approach to explaining innovative
applications and new technologies – both
in the classroom and in a pressroom
environment. The knowledge you already
have is added to while taking your
individual situation into account: the best
way to get up to speed!
Print Professional offers three different
training types:
• Print Professional compact training
(4 weeks) providing a general overview
of the theoretical background of
printing, desktop publishing and
prepress and offset printing practice
• Print Professional extended training
(12 weeks) providing a solid and more
Developing Skills
detailed insight in the theoretical base
together with comprehensive and
intense practical training. Besides, it
covers some additional topics like
for Employability with
special machine configurations,
coating, industrial standards of print
production, measuring technology,
trouble shooting, problems in
German Partners
post-press and new technologies.
• Print Professional advanced training
(6 month) focus on enlarged practical
training and preparation to run the
printing process independently;
according to prior agreement, special
topics can be covered.
For further information please see
http://www.print-professionalacademy.de.
Metalwork
We teach current controls in cutting
technology and robotics
Possible subjects are:
• Steel metal forming
• 3D sheet metal forming processes
• robotics – especially welding robot
• CNC Training (e. g. Shop Mill, Shop
Turn) – we are a Siemens Trainings Partner
within SI-Train
We would be happy to put together an
individual course designed to meet the
specific requirements of the Arab partner.
Please do not hesitate to contact us.
TRAINING – MADE IN GERMANY
Andreas Bendel
Echelmeyerstr. 1-2
48163 Münster
Phone: +49 (251) 705-1464
Fax: +49 (251) 705-551464
andreas.bendel@hwk-muenster.de
info@imove-germany.de | www.imove-germany.de
 German - Saudi Business Magazine
Qualification made in Niedersachsen
To offer practice-oriented international
knowledge transfer – that is the mission
of Deutsche Management Akademie
Niedersachsen (DMAN). Founded by the
German state of Niedersachsen and
shareholders from the industry in 1989, the
academy supports organizations in their
strategic development and promotes the
foreign trade relations between Germany
and its partner regions.
For 23 years now, DMAN has provided
companies and public institutions in
Eastern Europe, Asia and the Middle East
with tailored qualification programmes that
range from basic management trainings to
highly customized industry-specific
seminars. More than 26,000 participants
have already had the opportunity to
develop their expert and management
know-how in DMAN programmes.
DMAN qualifies managers and experts for
the success on international markets. They
familiarize with the basic principles of
business management, can deepen their
knowledge of quality management,
innovation management or personnel
management, and update or extend their
subject matter know-how. And they gain a
better understanding of international
markets and cultures. Industry-specific
seminars can virtually be offered for each
and every business sector.
In the seminars, the participants acquire
business management know-how,
specialized technical knowledge and
information on international markets. The
knowledge transfer is rounded off with
best practices, case studies and company
visits. Thus, the attendees pick up valuable
ideas which they can immediately put into
practice in their home companies.
All DMAN programmes are characterized
by a high degree of practical orientation
and by their individual design. Based on the
qualification targets of each single
customer and his exact requirements
regarding seminar scope, format and
content, the DMAN programme managers
develop customized training programmes
that perfectly fit the customer’s needs and
expectations.
28
DMAN participants come from many
different countries – including a growing
number of seminar groups from the
Middle East, and here especially from
Saudi Arabia. Recent examples are training
programmes which were organized for
executives from the Ministry of Water &
Electricity in Riyadh. These programmes
covered dam construction and hydraulic
design, and water and waste water
management, respectively.
For senior managers of the Technical and
Vocational Training Corporation (TVTC)
in Saudi-Arabia, DMAN designed and
executed a training programme on the
German dual system of technical and
vocational training, which included case
studies and information visits to
vocational schools and training centres in
Niedersachsen.
Over the years, DMAN has established a
proven network of competent trainers,
tutors and experts who cover a multitude
of industries and subject matters. They are
experienced managers, management
consultants, or technical specialists.
Depending on the seminar topic, the
programmes may also integrate the
scientific know-how, research and practical
experience of universities, international
consulting firms, industry associations and
other third parties who can make a relevant
contribution.
With its shareholder V-LINE, a
well-known MRO supplier, DMAN has
found a competent cooperation partner for
projects in the Kingdom of Saudi Arabia.
V-LINE has more than 30 years experience
in spare parts procurement service in the
Middle East and is a supplier to large
industrial companies in the region. In Saudi
Arabia, V-Line is represented through a
subsidiary with offices in Jubail, Riyadh and
Jeddah. V-Line’s business development
managers help customers in Saudi Arabia
to analyse their training requirements and
to define the qualification measures they
need. If appropriate, DMAN is involved in
the tenders for these training projects.
In Saudi Arabia, DMAN is also
cooperating with the Niedersachsen
Business Centre and with the German
Chamber of Commerce.
No matter what the seminar topic is, where
the participants come from or who DMAN
cooperates with in a given project, the goal
of all its qualification programmes always
remains the same: to share best practices
and expertise “made in Niedersachsen”.
 German - Saudi Business Magazine
Eckert Schools
we shape the future!
With headquarters in Regenstauf, nearby
Regensburg (Bavaria), we are one of
Germany´s major education private
college. Approximately 5,000 students are
currently participating in full-time,
part-time and distance learning further
educational trainings at our campus. In our
65-year-old-history we enabled 100,000
students to graduate and to improve their
vocational career. As a representative of
the German educational system we support
various colleges and institutions all over the
world, e.g. China, Malaysia, Brasilia and the
Arabic countries. We count among our
customers TVTC, Al Hokair, JTI and
MARA.
There are two companies running our
vocational education program:
- Berufsförderungswerk Dr. Robert
Eckert gGmbH
- Dr. Eckert Akademie gGmbH
The Berufsförderungswerk Dr. Robert
Eckert gGmbH is an independent
vocational training centre, awarded the
status of a non-profit educational
institution. It tasks is to support the
process of vocational rehabilitation or
reorientation of disabled persons and to
enable them to return to the labor market.
The Dr. Eckert Akademie gGmbH is
divided into two professional schools, in
further vocational education specialized in
economics and engineering and in
vocational training in the field of hotel
business and all types of health care
professions except for the profession of a
medical doctor.
Additionally, there are two more colleges
gathered under the roof of Eckert Schools:
- Fernlehrinstitut Dr. Robert Eckert
GmbH
- Regionales Bildungszentrum Eckert
gGmH
30
These companies have published their
educational in spate leaflets.
Fernlehrinstitut Dr. Robert Eckert GmbH
hat committed itself to distance learning.
Those students, who want to vocationally
improve themselves while working, make
use of modern learning techniques like
e-learning and blended-learning. This way
of studying is accompanied by seminars on
the weekends, scripts sent by mail and
internet-based assistance by our Web
Providing Centre. Our latest achievement
is a cooperation of the DIPLOMA North
Hesse University of Applied Science with
our college. This enables our students to
graduate e.g. in business administration,
commercial law, ergo therapy and
physiotherapy.
Regionales Bildungszentrum Eckertg-
GmbH is a network of subsidiaries
connected to the operational headquarters
at Regenstauf. Measures which the
customer wants to have developed on site
are carried out making use of the expertise
and experience of the college’s
headquarters.
We here at Eckert Schools have set
ourselves the goal of providing our
customers with customized advanced
vocational training. Supporting you in
fulfilling your individual educational needs
is both a challenge and duty for us!
Eckert Schools
ECKERT
SCHULEN
Especially for our customers abroad we
created a unique product which is one-in-a-
million, the “Deutscher Industriemeister
International – DIMI”, the industrial
master craftsmen. We are offering the
field’s metal, electronics and mechatronics
in which the students can get their
qualification. The duration of the training
is 9 months and we are able to offer a
residence permit for that time, which is
unique as well. After the students graduate
they will get a Chamber of Commerce and
an Eckert Schools Certification.
More over we are using our profession to
develop qualified teachers. Our measure
“Train the Trainer” is a further training to
support them in various fields of the class.
Pedagogy, technology, hotel and tourism,
medical care to name just a few.
The basis of economic success is qualified
and skilled labor. Customized learning
processes establish a set of cognitive skills
for your staff members to meet current
and future quality requirements.
Eckert Schools- we shape the future!
For further information, please have a look
at our website www.eckert-schulen.de or
get in touch with our Head of Sales
International, Mr Karl-Ludwig Radlinger,
karl-ludwig.radlinger@eckert-schulen.de.
 German - Saudi Business Magazine
Education Made in Germany
The Skilled Crafts Sector
The education sector in the Kingdom of
Saudi Arabia is facing major changes and
challenges. The young generation is
looking for professional education in the
near future and the Kingdom wants to
offer a good perspective to its young
population. The government of the
Kingdom is therefore highly engaged to
establish possibilities of trainings for all the
students of technical and vocational
colleges.
Like in other countries, these vocational
and educational trainings have to
correspond to the demands of the labor
market at hand. In Germany the
outstanding Dual Vocational Training
System which combines working in the
enterprise and theoretical education is the
foundation for the economy to cope with
the requirements of the globalization and
to maintain its high performance and its
international competitiveness.
A leading player when it comes to
providing training in Germany is the skilled
crafts sector. The skilled crafts are the most
multifaceted economic sector in Germany
and form the core of the German SME
segment. The small and medium-sized
crafts enterprises offer a wide,
differentiated and especially high-quality
range of goods and services. Individual
products and solutions are the focus and
strength of the skilled crafts sector.
32
The German organizations of skilled crafts
operate nearly 600 vocational training
centers. They employ more than 15.000
trainers and provide a respectable amount
of 100.000 courses in basic, further and
advanced trainings each year according to
the standards of the German Dual
Vocational Training System. The reason for
this sophisticated training apparatus is
obvious: In order to manage quick changes
in technology, economics and society, the
small and medium-sized crafts enterprises
need and get adequate training strategies.
Therefore, the vocational services of the
skilled crafts organizations combine
qualified theoretical and practical content
and expertise through exercise.
Moreover, skilled craft organizations are
able to offer their competences to qualify
skilled workers also to interested persons,
companies and organizations from abroad.
There is a potential to provide consulting
as well as training courses in about
100 commercial-technical professions
matching the requirements of international
clients. The key focus in this field lies on
the construction and finishing sector plus
the metal, electrical and automobile
branches.
Already, for more than 20 years German
skilled crafts chambers and associations
have been participating in international
projects worldwide, mainly partnerships
DEUTSCHER
HANDWERKSKAMMERTAG
with SME business organizations. Many
projects have covered matters of
vocational education and trainings with a
wide range of support carried out.
The IBEX-office of SEQUA gGmbH in
Berlin (www.sequa-ibex.de) can contribute
when identification and procurement of
suitable suppliers of the skilled crafts
organization and coordination or
concretization of customer requests are
needed. IBEX (Initiative German TVET
Export) offers structured networking
between German skilled crafts organiza-
tions and interested companies abroad. It
uses a well-equipped database with more
than 90 professions and teacher trainers to
match the needs of international compa-
nies for qualification of their staff. IBEX
also offers a large network of partners
supporting the establishment and
operation of TVET centers with
curriculum development, organizational
development, quality control and
infrastructural planning.
In summary IBEX caters for the needs of
TVET future investments all of a piece,
thus makes it easy, comfortable and quickly
achievable for international partners to
benefit from German expertise.
 German - Saudi Business Magazine
Qualification leads progress
TÜV Akademie
TÜV Akademie is one of the leading
premium training providers in the Middle
East. TÜV Akademie provides a wide
range of standard and custom made
trainings to oil & gas, government,
manufacturing, finance, information
technology, construction & engineering
sectors.
TÜV Akademie is a part of TÜV Middle
East which is a Member of TÜV NORD
Group. TÜV NORD is a pioneer in
the field of Industrial Inspection Services,
Third Party Inspection, Plant &
Equipment Assessment, Management
Systems Certification, Health Safety &
Environment, Consultancy and Training
since 1869. TÜV NORD started more than
25 years ago in Saudi Arabia and the UAE
and is present in the Middle East in the
surrounded countries like Bahrain, Qatar,
Kuwait, Oman, Iraq and Syria. TÜV
NORD supports clients in the industries
like Oil & Gas, Power Generation
and distribution, Government sector,
Hospitality, Logistics, Manufacturing and
Service Industry since the founding date.
Most of the training courses are accredited,
certified and recognized in association with
reputable universities. The courses are
delivered by highly competent personnel
from the relevant field with theoretical and
practical knowledge.
We mainly focus on technical trainings, but
we run management trainings as well.
Trainings are delivered as theoretical,
practical, blended trainings, on-line
trainings … etc.
The trainings are offered as public and
in-house courses and delivered in all
countries of GCC, Egypt, Yemen, Oman,
Malaysia, Morocco, Europe, etc …
Its time to get ready for the coming
economic upturn.
Target groups
Our trainings are aimed at all levels
of staffs within an organization, the
industries cover oil and gas, construction,
34
petrochemical, manufacturing, railways,
aviation, basic metal etc.
Benefits
Here are some of the reasons why your
organization should consider providing
training for your employees:
• Increased Profitability:
There is a clear correlation between
providing your employees with the
training they need to become more
productive and an increase in the
company's overall profitability.
• Consistent Quality:
Providing employees with up to date
training ensures that they will be able to
complete their tasks in the most
efficient manner possible while
providing consistency and quality for
the organization.
• Customer Satisfaction:
Increased productivity and higher
quality results in a greater level of
customer satisfaction.
• Employee Development:
Providing employees with training
allows them to develop their individual
skills making them better able to
contribute to the overall success of the
organization.
• Employee Retention:
Making training available to your
employees provides them with the
tools to increase their skills and makes
them feel more valued by the
organization resulting in greater
employee retention.
Areas of training
• Automobile
• Aviation
• Business skills
• Construction & building materials
• Drilling engineering
• Electrical & instrument engineering
• Environmental management
• Health & safety
• Information technology
• Mechanical engineering
• Marine & shipping
• Oil & gas engineering
• Project management
• Quality management
• Renewable energy
• Railway industries
• Security management
• Value engineering
Our know-how for your success
With our long years of experience, techni-
cal competence, international presence,
international accreditations / recognitions
/ associations, we can deliver you most
competent training and education services,
including all sectors of business.
The recognitions / associations / accredita-
tions we have include, but are not limited to
the following:
• NEBOSH
• IOSH
• CIEH
• HABC
• Crane Institute of America
• IRCA
• Cambridge International College – UK
www.fahss.com - www.tuvme.com
www.tuvakademie.net
 German - Saudi Business Magazine
GIZ project Technical Trainers College
German Experts train Saudi Arabia’s future vocational trainers
As the Saudi economy keeps growing, the
demand for highly qualified technical
specialists is increasing as well.
Therefore, the Saudi Arabian
Government has initiated impressive
educational reforms to provide future
generations with the necessary skills. To
be able to spread the technical knowledge,
one key initiative is the enhancement of
vocational trainers’ training.
The Saudi Arabian authority Technical
and Vocational Training Corporation
(TVTC) has asked the Deutsche
Gesellschaft für Internationale
Zusammenarbeit (GIZ) GmbH to set up
the “Technical Trainers College” (TTC) in
the capital of Riyadh.
GIZ is responsible for the management,
the design of pedagogical concepts and
teaching arrangements. Applicants choose
between eight possible training programs
in three departments of specialization:
Mechanical Technology, Electronics and
Electrical Technology or Information and
Communication Technology.
“It is one of the specialties of the German
technical education system to integrate
both theory and practice. We furthermore
combine this approach with excellent
training in didactics through Vocational
Pedagogy.”, Dr. Michael Klees, Dean of
TTC, says. The trainees test and improve
their newly acquired pedagogical skills in
vocational institutes or colleges of
technology by teaching classes there.
Additionally to that, they get further
practical experience through compulsory
internships in companies (Company Field
Practice).
Trying to teach this knowledge and
including it in lesson plans is one of the
big but interesting challenges for trainees
like Hesham Abdu Bashan. He already
worked as a teacher before enrolling at
TTC. “But at TTC I learned a whole new
set of pedagogical skills and methods that
I will definitely use in the future.” he says.
Such methods include for instance group
work and role plays to enable a better
36
understanding of the taught content and
to simulate real life teaching situations.
“Since the trainers at TTC come from
other countries, I get many fresh ideas and
new inspiration”, he continues.
Well more than 60 highly qualified
lecturers – mainly from Germany –
guarantee international standards in
vocational training. English is the language
of instruction in all departments. Just as
important as the trainers in a technical
trainers college is the technology and
machinery: All the technical equipment is
state of the art, enabling the trainees to
work with some of the most sophisticated
machines available on the market.
Since its inception in 2009, TTC has
constantly grown. Currently, more than
1000 male trainees study here and the
number of trainees still keep rising. When
they graduate after six semesters, they will
hold an internationally recognized degree
in Bachelor of Engineering Technology
(BET).
Throughout the past years, TTC
constantly strengthened the cooperation
with local and international companies.
Among others, TTC maintains business
relations with well-known German
machine suppliers for its technical
departments workshops, i.e. Lucas-Nuelle,
Festo and DMG.
Through working for a local enterprise
during their Company Field Practices,
trainees get a better impression of the
companies needs and daily business. Later
on they can pass on their gained
experience to their own students.
Furthermore, contact to the local
At TTC, trainees work with state of
the art machines.
Technical Trainers College
Since its inception four years ago,
TTC’s number of trainees has risen
to over a thousand.
economy enables the local enterprises to
give feedback on TTC’s training. This
exchange will help TTC to tailor its study
programme towards the needs and
interests of local enterprises.
But not only local enterprises benefit from
the Company Field Practice, as Michael
Klees points out. “The CFP gives German
companies the chance to get in touch with
potential customers and future Saudi
decision makers”, the dean explains”.
Furthermore, Saudi trainees trained on
equipment produced by German
companies will help to maintain the
excellent reputation of products “made in
Germany” for generations to come. It’s a
win-win-situation”.
For more information please contact
Jakob Steinhagen
Public Relations Officer
Technical Trainers College (TTC)
P.O.Box 2159
Riyadh 11451
http://ttcollege.edu.sa
E: Public.Relations@ttcollege.edu.sa
Yanbu College of Applied Technology German - Saudi Business Magazine
Yanbu College of Applied Technology
Yanbu College of Applied Technology
(Yanbu CAT) is a new type of college
began operations this academic year. The
college, in the northern part of Yanbu Al
Bahr on the Red Sea, is brand-new with
excellent facilities for about 1200 trainees
and will operate with a teaching staff of
young Saudi trainers who have been
selected from the first batch of graduates
of the Technical Trainers’ College (TTC) in
Riyadh.
German International Co-operation (GIZ) The college was built in a spectacular location near to the Red Sea
was awarded the contract to manage the
them to be active learners in classes where ideal teaching and learning environment
college in Yanbu by its long-term partner
English is the medium of instruction. that is needs-driven and operates with
TVTC, Saudi Arabia’s Technical and
Trainees choose from eight different efficiency. There will be a strong emphasis
Vocational Training Corporation. Yanbu
specialisations in the field on outreach to local industry to ensure that
CAT features an In-Service Training
of Electrical/Electronic Technology, programmes are relevant and lead to
Center (ISTC) that was designed to provide
Mechanical Technology and Information employment.
comprehensive support for its young
and Communication Technology.
workforce in their first posts as full-time
technical trainers.
Professional development for
Training and Development trainers
Building on the academic qualifications
Under the guidance and coaching of Over the course of the coming three years
that the trainers achieved at theTTC
German Heads of Departments, Saudi the In-Service-Training Centre at Yanbu
Riyadh, Yanbu CAT aims to ease the
trainers study and learn how to prepare, College will provide a specific programme
transition process from student to full-time
conduct and evaluate lessons in their of courses for Saudi trainers that will allow
faculty member and thus contribute to
specific field. The trainers also attend them to acquire credit points that can
sustainability in TVTC’s endeavour to
workshops and seminars that are geared count towards the degree of Masters in
educate trainers for their colleges.
towards the management of a technical International Vocational Education
college. (MIVE). The most successful trainers will
English as the medium of
have the opportunity to complete the
instruction
Together with the German International Masters degree at one of three German
Co-operation (GIZ) team in Yanbu and universities that specializes in the
Yanbu CAT is one of three colleges within
experts from outside the trainers will work preparation of vocational trainers. This
the TVTC that has started with a
to improve the teaching and learning Masters programme has been specifically
foundation year based on an intensive
environment of the college. The existing designed to educate and prepare future
programme of English teaching. The
TVTC curricula will be evaluated and leaders of TVTC colleges and institutes.
decision that the language of instruction at
revised as necessary. Based on this revision,
these colleges will be English is designed to
up-to-date plans to equip labs and The Yanbu concept is based on partnership
increase the employability of trainees who
workshops will be devised. An effective at many levels. It is intended to develop
receive a diploma. All English language
and flexible college administration will be professionals who are able to apply the
teachers involved in the programme are
built up. The overall goal is to create an knowledge they have gained during their
native English speakers and are employees
undergradute studies. By encouraging the
of Interlink, an American-based
young Saudi faculty to create their own
international language provider.
teaching and learning environment we
hope to create a sense of ownership among
Trainees
them that is durable and can create ideas
that will spread throughout the world of
Yanbu CAT operates on a trimester basis
vocational colleges in Saudi Arabia.
with a duration of eight trimesters for the
Diploma programme. All trainees go
through an intensive three-trimester Trainees at Yanbu CAT
By Reiner Behrend
English language programme that prepares The college started with 160 trainees
AHK Saudi Arabia - www.saudiarabien.ahk.de 37
 German - Saudi Business Magazine TUV Rheinland

TUV Rheinland
Training and Education Services
Our worldwide reputation relies on our
outstanding expertise in inspection
services in over 60 countries worldwide.
But did you know that TUV Rheinland is
also one of the biggest vocational trainers
in Germany and provides this service in
the Kingdom of Saudi Arabia?

Technical inspection and certification is

our main duty. It gives us our name as
TUV Rheinland (Technical inspection
Association). Through the years our
experience in the industrial field has
grown and involves now everything
associated with modern industry.
We test, inspect, certify, develop and
advice in technical and managerial affairs.
Through the years the gathered
information put us in the position
to collect a remarkable range and depth of
knowledge throughout this field.

As TUV Training and Consulting

we are here to deliver this knowledge to
our customers throughout all industrial
fields in the private and governmental
sector. As a center for knowledge
transfer and knowledge management
we offer highly specialized and
tailor made services for the Kingdom’s
economy. Our product range
includes highly topical services in
the field of mechanical engineering,
IT security and safety and HR
development.
TUV Rheinland Vocational
Training
The market in the Kingdom of Saudi
Arabia is of high interest for us. As the
government is planning to create a more
diversified economic landscape the key to
success is a skilled workforce. But
education does not stop with a high
school, college or university degree. And a
productive industrial sector cannot rely
solely on its managers. Vocational and on
the job training are the main figures to
keep the pace with the economy’s
demand. They ensure a highly qualified
staff and at the same time guarantee
employee satisfaction. Through our
trainings the participants get a worldwide
accepted certificate with a distinctive
recognition value, assuring to any business
partner a high qualification of each and
every person or company certified with a
TUV Certificate.
TUV Rheinland Consulting
Besides training we provide also
consulting services including business
process management, HR development,
implementing management systems and
energy consulting, being a one stop shop
for a sustainable success for our
customers and partners.
We deliver solutions for process research
and development as well as ISO
certifications for 9001, 14001, 18001,
22000 and 27001.
Your partner for sustainable development
All our services have one goal: To make
success sustainable.
You are most welcome to visit our
website at www.TUV.com for further
information andcontact details.

38
 German - Saudi Business Magazine
Glowork recently conducted a study that
showed the majority offemales in the
Kingdom believe there are various job
opportunities in the market, however the
study also showed that they lacked the
knowledge on how to apply for them. The
Ministry of Labor has come up with
several key initiatives during the past 6
months that has encouraged the private
sector to start hiring more Saudis and this
has led companies to consider gender
equality in the workforce and start hiring
more females. The Ministry set an example
this past month when they announced
several key openings for females in their
call center.
Sounds Great doesn’t it? So
What are we missing?
Well what we are missing is the lack of job
searching education in our institutions.
When a female graduates, all she has in
mind is her GPA and her volunteer work
40
during her school period which she
believes these items will secure her a job
anywhere. However are we teaching our
beloved Saudi sisters how to apply? Where
to apply? What does the public and private
sector expect from them? What should she
expect from them? How to conduct
interviews or do we even teach them how
to write a CV?
The answer is NONE of the above.
We do have so many smart women out
there with extremely high potential, yet
they are not exposed to the practice of a
work environment what so ever during
their education and this has a snowball
effect. In the west, from an early age at
highschool, I remember being given a
psychometric test, which basically is a 10
minute multiple choice sheet that outlines
what sort of career path you would be
suitable to undertake. The positives of
such tests determine what majors are best
Glowork
to take during the university education
period. What we currently have in the
Kingdom is the majority of our sisters
having to switch majors during the second
or third year which dramatically affects
their mindset, and delays their graduation
and some students give up!
We are not saying a small test would solve
the whole employment problem, but the
statistics shared on unemployment would
definitely go down.
Workshops are a great tool to set up, and
assists in understanding the whole concept
of “Life after University”. One study
Glowork is currently working on is how
many females buy their CV’s. This is a key
area in which I believe should be an integral
part of education at university. As
mentioned before, we have extremely high
potential females in the society, yet they are
not properly educated on how to write
their own CV’s. A CV should be written by
Glowork
the individual themselves because at the
end of the day you have to be as genuine as
possible when conveying the words written
on that piece of paper to your future
employer.
How and where to apply?
This question really is a shamble. No one
knows what to do when it comes to
applying for jobs out there, they all hope
that Vitamin (W) comes their way through
a father or a relative that will assist them
land their dream job. We found it abit
difficult as there is no consistency out there
in the market, some ask you to apply
online, some say hand in your cv and some
ask you to fax it to them. Imagine that
males have huge problems understanding
the “apply” concept, what do you think our
sisters feel like? They need someone to
drive them around, make their guardians
take days off when an interview comes
along ( hassle and more hassle). A number
of young Saudi entrepreneurs (Khalid
AlKhudair, Jamal Al Mansour, Khaled Al
Saleh & Muna Abusulayman) came up with
the concept “Glowork”. A hip and trendy
website which basically connects the
jobseeker and employer together online
and its only for FEMALES!. So at the
German - Saudi Business Magazine
comfort of their own home, they can
browse, search and apply for free without
all that hassle. The page has been live for
about 1 month now, we have received full
backing from the private sector, with over
40 companies signed up and over 150
vacancies posted so far purely for females.
We also secured companies that offer jobs
that allow our sisters to work from the
comfort of their own home, part time or
even as a temp. This past week we even
launched a Blackberry Messenger service
where we send out free broadcast messages
to all those subscribed to our pin number
(271E587E), to make things as simple as
possible. Why did we do this? Because we
love our country and we believe in our
women and these are the kind of sustain-
able initiatives that are required as it really
helps the community and pushes a positive
message to the international scene. With all
this being said, we still received a number
of messages saying “I registered but I
didn’t get any job till now”. Upon
researching we found that 40-50% of those
registered have not posted a CV and have
their brief contact details and they have the
mindset that they should be entitled to a
job with only those brief details, and
this my friends is where the moral of our
story is.
Conducting Interviews
– You are a Brand
One other thing we have experienced when
interviewing a female candidate is the lack
of understanding of what an Employer
looks for. We have experienced several
candidates that have come wearing the
most colourful abayas, and perfume that
you can smell 8 floors down, and upon
conducting the interview we ask the
Question of “So what do you know about
company X”, and find out that she doesn’t
have the slightest clue on what the
company does, or how it operates or its
history and expects us to buy the “Look”
rather than the intelligence. This is a key
point when being called for an interview,
the least one can do is a brief Google
search. Linkedin is also a great tool to find
out all about your next boss. Also through-
out our experience we have faced ladies
who come with their guardian, and we end
up having the discussion with the guardian
rather than the candidate. All these points
are being mentioned because we really
believe women have huge potential in this
country, they just lack the support from our
institutions while growing up.
What Should You Expect?
You are graduating (Hoooraah!!), you
consider life in the private or public sector,
but don’t know much about them do you?
Well in our previous article we mentioned
that it is every employee’s or prospect
employee’s right to review the employee
manual before joining any workforce. You
can find out how many vacation days you
are entitled to, maternity leaves, phone
allowances, etc (Things that are not
mentioned in your offer or contract). We
also encourage you to open the Ministry of
Labors website to see all your rights as an
employee and what you can expect from
the work place (GOSI Deductions, End of
Service etc). The Ministry has placed them
in downloadable documents and as user
friendly as possible.
We can go on and on about what we
currently lack, but what we do know is the
government has placed a huge emphasis on
women employment and thus we have
Princess Nora University (The largest
University in the World) and the largest
budget was allocated to the education
sector. At the end of the day all we say is
that there should be a collaborative effort
from the educational institutions, MOL
and the private sector to ensure that we
groom our sisters to become leaders not
only in the Kingdom but across the globe.
“There is no gender in success”
For more information on
Glowork please visit the
following links
www.glowork.net
www.facebook.com/glowork.net
Twitter: @Glowork1
Or email us on info@glowork.net
Note: The above article is fully based on
Gloworks personal opinion and is written
from experience to assist those that require.
AHK Saudi Arabia - www.saudiarabien.ahk.de 41
 German - Saudi Business Magazine Saudi Institute of German Technology Alhamrani Fuchs German - Saudi Business Magazine

Saudi Institute of German Technology Alhamrani Fuchs – the total solution provider
ALHAMRANI Fuchs is the name that
keeps the world moving with every
requirement in industrial & automotive
lubricants. Being the world's largest
independent supplier of Industrial
lubricants and a leading player in
automotive lubricants, Fuchs applies the
finest German technology to create
world-class lubricants.

In 1977, E.A. Juffali & Brothers,
in association with Daimler-Benz AG
of Germany, decided to set up a
technology center to train young Saudis
for technical assignment at various
Juffali plants. The JTC began
modestly in that year with training
comprising of only two fields:
Automotive Engineering and Maintnance
Engineering. At this time the number
of trainees did not exceed nine
from various regions of
the Kingdom.
As a result of the increasing number of
Saudi trainees, there was eventually need
for a larger center. In 1983 the Centre was
transferred to its new premises. Since
then, the scope of activities has expanded
from 2 to 7 different industrial and
managerial activities, the latest but not the
least of which have been Automotive
Electrical Electronics. The training
capacity has also increased to more than
200 trainees in the main technical field.
42
Furthermore, the JTC in continuous
coordination with the General
Organization for Technical Education &
Vocational Training develops and
modernizes the training curriculums
to suit the advanced methods of
technology. JTC also offers special
courses for various organizations
interested in raising the standards
of their technicians, such as the
Department of Civil Defence,
International Airports Projects, SCECO
South and SIDF.
The idea behind the establishment of the
Saudi Institute of German Technology
(SIGT) comes as a result of the mutual
cooperation between Technical and
Vocational Training Corporation (TVTC)
and E.A. Juffali & Brothers.
One of many reasons why TVTC built a
strong bond with E.A. Juffali & Brothers
as a private sector is the trust and
credibility which is known by the company
in the field of technical training for over
thirty years.
Other reason is the big gap between
education and training programs, as well
as the need to cope with the rapid
requirements of the training sector.
TVTC will build the institute within its
plans to support the development process
in Saudi Arabia through training programs
designed to provide an opportunity for
Saudi youth to enroll in vocational and
technical training institute in order to
improve their skills and capabilities to
prepare them to work in national
organization and companies.
SIGT will be located at Jeddah – Makkah
highway on a 74,000 square meters area.
It is expected to cost SR.150 million and
can accommodate 700 trainees.
SIGT will be run by E.A. Juffali &
Brothers as strategic partner of
the TVTC.
The Saudi Arabian based Alhamrani –
Fuchs Petroleum S. A. Ltd (AFPSA) was
formed as a joint venture in 1995 between
Fuchs Petrolub Germany- the largest
independent producer of industrial
lubricants in the world and Alhamrani
United Company- a leading Saudi business
group. It has Lubricants and Greases plants
in Yanbu and one plant in Jeddah. The
retail sector has eight regional branches for
the clientele that offer a comprehensive
range of high quality products along with
the extensive & efficient supply network.
AFPSA believes that its most valuable
assets are its employees. With this notion,
AFPSA management of its blending plant
in Yanbu has developed ways and means to
enhance well being and skills of
its employees.
AFPSA is an accredited member of the
OHSAS 18001, thereby assuring the safety
and health of its employees at work.
Furthermore, AFPSA being a
multinational company with English as its
medium of instructions, a training center
was set up for Saudi employees to train
them in English language.
AFPSA believes that education is a
continuous process and it does not end in
academic institute. Mr. Mohammed Hanif
Sattar (VP for Operations & Technical) has
emphasized that AFPSA will continue to
educate and hone the skills of its
employees through technical workshops,
trainings and seminars.
On the question of Saudiization, Zafar A.
Talpur, President, Alhamrani Fuchs
Petroleum S.A. Ltd & Fuchs Oil Middle
East Ltd said they have 40 percent
Saudiization and they are striving to
increase the percentage as much as
possible. "On the contrary, we have Saudis
on-the-job training." "It took some time
for us to come to the Saudiization just for
the betterment of the Saudis' career path
which is most important for us," he said.
Fuchs has Saudis not only in common jobs.
They have them on mid management, top
management- they have Saudis also
standing by the production line rather than
expatriates. Human resource is the most
important resource for any organization.
Hiring the right people for the right job
and providing training to enhance their
skills is a continuous process &
commitment at the AFPSA. AFPSA will
continue playing its role in the economic
and social development of the Kingdom
of Saudi Arabia along with being a high
quality excellent services “Total solution”
provider to Kingdom’s sophisticated
growing industry
AFPSA has a vision to become a total
solution provider in the lube sector, and to
deliver a combination of high quality
services, with a highly motivated team. Its
state-of-the-art manufacturing complex in
Yanbu is the biggest lube producing facility
of its kind in the Mideast and Africa
regions. Fuchs Group founded as a family
company in 1931, is a global group with
sophisticated R&D facilities among the
independent lube producers. Fuchs's
current presence is in over 100 countries
worldwide. The vision is focused to be a
total solution provider with a total of 80
years of experience within lubricants &
greases a product range that covers more
than 10,000 products for a wide range of
applications. Fuchs was the first
manufacturing plant on lube and grease to
get the ISO 14001 in the Kingdom and
they still have it.
Besides Mr. Talpur, Fuchs is headed by a
high level of executives including Stefan
Fuchs, Chairman & CEO, Fuchs Petrolub
AG and Sheikh Abdullah Ali Alhamrani,
Chief Executive Officer, Alhamrani Fuchs
Petroleum S.A. Ltd. & Fuchs Oil Middle
East Ltd.
As a continuous part of its philosophy,
Alhamrani has a massive corporate and
brand awareness to further promote and
enhance the Fuchs products. "We have
been able to transfer the German
technology to the Saudi market. Now we
are self sufficient in it," said Zafar Talpur.
The company is in connection with a lot of
car dealers to provide satellites for certain
car dealing. As for the technical services,
they have central technical support units in
Kingdom comprising of highly technically
trained staff to provide service in the
Kingdom as well as in the region.
For the One Stop, Fuchs has always taken
one step further and it is now called 'Fuchs
One Stop – Quick lube.' AFPSA launched
"One Stop" car care center in 1999
elevating the service standard in the
Kingdom by offering professional car care
and personalized customer services in a
very clean and congenial environment. It is
a matter of pride for the company that
Germany actually adopted the idea from
doing it now in other countries around the
world including Germany, China, Eastern
Europe & South America.
A network of 33 centers is covering almost
all major cities and town including Jeddah,
Riyadh, Dammam, Jubail, Hafuf, Khamis,
Buraidah, Makkah, Taif, Yanbu and Tabuk.
The main services offered at the One Stop
centers include lube oils, filters, tires,
batteries, brakes and some basic under-the-
chassis repairs and maintenance etc.
AHK Saudi Arabia - www.saudiarabien.ahk.de 43

German - Saudi Business Magazine
Education
& Training in KSA
Haji Husein Alireza & Co Ltd’s MAN
Commercial Vehicle Division have a
Continual Training program designed &
approved in conjunction with MAN TB,
to constantly asses & improve all aspects
of our business, it is a Strategy that we at
HHA firmly believe in, to continually
Train & Educate our Most Valued &
Important Asset “ Our Employees “ to
help further their personal development.
Our Sales Teams attend a number of
training seminars throughout the calendar
year designed to improve product
knowledge, competitor comparisons,
communication skills & to develop the key
skills required in the competitive market
place that we operate in, these
courses/seminars are held in our purpose
built training center in Jeddah and our new
training school at our newly expanded
showroom & workshops in Riyadh.
We have recently completed courses at
both our centers in “MAN Brand
Awareness & Sales Dialogue Techniques’’,
these particular courses are designed to
focus our Sales Teams on the importance
of the “Brand Image” and the importance
of how to use that focus when negotiating
with customers, to improve the customers
perception of our products.
All of courses are held and presented in
both Arabic and English.
As with our Sales Teams our Aftersales
Team also follow a carefully planned
program of training designed to keep our
Technicians up to date with the ever
changing technology. The MAN Service
Training Academy ME currently offer a
wide variety of technical face-to-face
seminars from basic repairs to more
advanced electronic training, E-learning
programs are also offered covering
technical, non technical as well as
management courses.
44
HHA MAN Aftersales division will during
2012 complete a total of 51 days training
which equates to approximately 4280 man
hours training.. Additionally HHA with
MAN Service Academy will conduct two
courses for customers who service and
maintain their own fleets of MAN
vehicles, with plans to introduce more
customer direct training during 2013.
One of the most exciting programs
recently introduced by MAN ME is
ProfiDrive, a driver training program that
is designed to enhance a driver's practical
capabilities, in conjunction with key
theoretical knowledge in addition to
fundamental economic driving techniques.
The combined cost of fuel, tyres and
maintenance make up well over half of
the total cost of ownership of a truck.
Therefore by adopting a driving behavior
that shows an understanding of the
vehicle, its driveline and engine
performance, harsh braking, harsh
acceleration and over speeding are
eliminated. This produces a safer
operation, making a considerable
contribution to reducing operating costs.
A number of HHA MAN customers have
already taken advantage of this program
and further ProfiDrive training dates are
planned for 2012 and 2013.
At our Sister Company SAMCO “ Saudi
Arabian Manufacturing Company ” Our
‘MAN TB Approved World Leading
Lamprecht
L
HHA - Education & Training in KSA
LC
Leadership Consultants
Washington · Zurich · Riyadh
Assembly Plant’ in Jeddah SAMCO uses
its own on-the-job modular training
programme T.R.A.I.N (Teach Record
Asses Individual Needs) which gives credit
to trainees for self development, showing
the management each trainee's progress,
serving as proof to official bodies of the You aim to win everyday’s
employer's commitment to training staff,
an objective reference for promotion, a
We know that every member of the team
motivational tool for both the TRAINEE
and his peers, as well as being a ‘daily So do we.
reminder’ that their company embraces
their ‘career paths’.
All training is tested and certified by We search for the right expert for your team.
qualified Mentors to ascertain credibility
and the independence and reliability of We know that the way to success starts
each worker. Certificates (and other long before competition. It begins with
incentives) are presented to the
the selection of a sensational team. The challenge. Further success for your powerful
TRAINEE for each Module that is
successfully completed with Bronze, Silver
foundation for success is to win the best
or Gold grading. T.R.A.I.N’s on the job coaching.
development of staff ensures man hours
and production downtime are converted
to positive uptime-meeting customer
needs and expectations.
Both HHA & SAMCO support Lamprecht Leadership Consultants Ltd. Email info@llcag.com
Saudisation and through its own
“SAMCO TRAIN” programme it has
Wyssenfluhstrasse 11 Web www.llcag.com
now issued 92 T.R.A.I.N certificates to its 8832 Wollerau Lake Zurich Tel. +41 43 488 19 00
Saudi Nationals and has already certified Switzerland Fax +41 43 488 19 09
two young Saudi men who had no
previous experience in truck building to
become certified team leaders, with others
soon to graduate.
www.iqul.de
 German - Saudi Business Magazine
SABIC in SaudiArabia awards major order
to Krauss Maffei Group
Cross-technology expertise is the key –
Order includes products by KraussMaffei
and KraussMaffei Berstorff
(Munich, Riyadh, June 21, 2012)
During an official appointment in
Riyadh (Saudi Arabia), SABIC, one of
the world's leading petrochemical
companies, awarded the KraussMaffei
Group a major order. The order is to
equip the new SABIC Plastics Applica-
tions Development Center (SPADC) in
Riyadh (Saudi Arabia) with branded
products from the KraussMaffei and
KraussMaffei Berstorff ranges. Both
companies will thus continue their
long-standing and successful
collaboration.
“We are absolutely delighted to receive
from SABIC this major order. It augurs
well for the future and attests to our
unique selling proposition technology. We
will do our utmost to fulfill as best
possible the trust that SABIC has shown
in us”, said Dr. Karlheinz Bourdon, Vice
President Technologies, speaking on
behalf of the Management of Krauss
Maffei and KraussMaffei Berstorff.
The order to equip at the new SPADC
in Riyadh includes branded
high-performance and high-quality
injection molding machines from the
C3 and EX series by Krauss
Maffei as well as complete and highly
durable extrusion lines for PVC tube,
profile and sheet extrusion and branded
twin-screw extruders from the Krauss
Maffei Berstorff range.
Enclosure: Pictures and more information
can be found at: www.kraussmaffei.com
About KraussMaffei Group
The KraussMaffei Group is among the
world’s leading suppliers of machinery
and systems for producing and processing
46
PM_Group_2012_01: KraussMaffei injection molding machine
from the EX series
PM_Group_2012_02: KraussMaffei Berstorff profile extrusion line
plastics and rubber. Its products and
services cover the whole spectrum of
injection and reaction molding and
extrusion technology, giving the company
a unique position in the industry. The
KraussMaffei Group is innovation-
powered, supplying its products, processes
and services as standard or custom
solutions which deliver sustained added
value along the customer’s value-adding
chain. The company markets it’s offering
under the KraussMaffei, KraussMaffei
Berstorff and Netstal brands to customers
in the automotive, packaging, medical,
KSB Pumps German - Saudi Business Magazine
KSB Combines Innovative Technology
KSB combines innovative technology and
excellent service to provide intelligent
solutions. This approach means that KSB
employees are close to customers on all
continents, providing them with pumps,
valves and systems for almost all
applications involving the transportation
of liquids. A comprehensive range of
services rounds off this customer-focused
portfolio.
KSB has been growing continuously since
it was founded in 1871. Today the Group
has a presence on all continents with its
own sales and marketing companies,
manufacturing facilities and service
operations. 15,600 employees generate
annual consolidated sales revenue of two
Marketing Offices which are strategically On his visit German Federal Minister
billion euros.
based in Riyadh, Jeddah and Khobar. of Economics and Technology Philipp
Rösler praised the excellent working
The range of KSB pumps covers
KSB Pumps Arabia main activities consist conditions on site during his tour of
everything from domestic rainwater
of designing, manufacturing, distributing the factory. “It was important for me to
harvesting to process engineering to large
and servicing pumps as well as booster visit KSB Pumps Arabia as I wish to
power stations. KSB valves are available
sets and pump assemblies for various place more emphasis on small-sized
for many applications in various designs,
applications such as: Water Supply, Fire and medium-sized businesses,”
sizes and materials
Fighting, Chillers, Drainage and Sewage,
Reverse Osmosis (RO), Pumping Stations, Saudi Arabia has been an important
KSB Pumps Arabia (KSB PA) - a joint
District Cooling (DC), Sewage Treatment market for KSB and aspires s to be leading
venture between KSB, the worldwide
Plants (STPs) and Lifting Stations. Pump service provider for water and waste water
German leader in Pumps and Valves and
Assemblies, Booster Sets, Submersible application. The new SalTec N System is a
Abunayyan, also a regional leader in Water
Pumps & Automated Control Panels highly efficient hydraulic system for
& Power - was established in 1992, located
(VFD, Soft Starter, and Monitoring pressure boosting and energy recovery. All
in the Second Industrial City of Riyadh
Devices) are tested on Test Bed which components of SalTec N System are
and spread on a total land area of 21,000
ensures the Highest Quality as per perfectly matched to each other, achieving
m2 and has been one of the most
construction, electrical, electronics and German Standards. maximum efficiencies. KSB Pumps Arabia
successful Saudi – German Venture in the
home appliance industries. Continuing a marketing team has been ensuring
Kingdom. KSB Pumps Arabia serves the
long tradition of engineering excellence, With a total number of 175 employees, participation in various exhibitions and
entire Saudi market through 3 Sales &
the international KraussMaffei Group KSB Pumps Arabia has ensured a seminars thereby increasing awareness of
currently employs around 4,000 people. sustainable growth during the years, new and innovative products introduced
With a global network of more than 30 thanks to well qualified engineers and by KSB catering to Desalination Industry
subsidiaries and more than 10 production highly skilled technicians who are regularly which is backbone of water resources in
plants, supported by around 570 sales and trained in KSB Germany, also 25 highly the kingdom.
service partners, the company is close to motivated technicians and 6 equipped
customers around the world. cars, the Service Center offers wide range
of services round the clock that For Further information;
KraussMaffei has been headquartered
comprises Preventive Maintenance, Contact: KSB Pumps Arabia Ltd.
in Munich since 1838.
Troubleshooting, Installation and Testing Sales@ksbarabia.com
(www.kraussmaffeigroup.com)
& Commissioning as well as Submersible
pumps motor Re-Winding.
AHK Saudi Arabia - www.saudiarabien.ahk.de 47
 German - Saudi Business Magazine
Services of AHK Saudi Arabia
Small and medium-sized companies are
particularly supported by experienced
partners to enter foreign markets. The AHK’s
Service Brand DEinternational is present in
all 120 offices of the German Chamber
Network abroad. According to the services
of DEinterantional, AHK Saudi Arabia
offers German companies services to assist
them in the market entry and Saudi
companies to get in touch with German
businessmen. Important sectors like health
care, infrastructure, construction,
petrochemicals, metallurgical mills and plants,
food industry as well as energy related topics
are covered by one of our employees, who are
specialized in these fields.
Market Entry
1. Individual Market Advice
The individual market advice is our most
successful service. In a close dialogue with
German companies and on the basis of the
documents and product samples they
provide, we identify business and product
specific advantages on the Saudi market and
analyze their market opportunities.
2. Business Partner Search
Within the context of the business partner
search we take on the search for the right and
appropriate business partners.
48
3. Address Research
The AHK Saudi Arabia offers a verified
research of sectoral and address information
to simplify the establishment of contacts with
Saudi companies.
4. Direct Mailing Services
We offer you individual support in the search
for interested business partners and we will
take care of establishing initial contacts.
5. Business-Trips
AHK Saudi Arabia offers German companies
the possibility to take part in business trips of
different industrial sectors to Saudi Arabia.
During 3 to 4 days stay in Saudi Arabia the
aim of these business trips is to give a first
impression of the country and the market and
to make first contact with Saudi businessmen.
The main focus of an AHK-business trip lies
on business to business meetings (B2B). Saudi
businessmen who are interested in coopera-
tion with German companies are cordially
invited to contact us.
6. Catalogue Show - Exhibition
AHK Saudi Arabia and Yemen presents
German companies in the most important
trade- and industrial centers in Saudi Arabia.
Saudi companies have the unique opportunity
to see a wide range of high quality products
“Made in Germany” at one spot. The
AHK Services
Catalogue Show is usually combined with the
German breakfast. Traditionally high ranking
representatives of Saudi and German
economy attend the breakfast and enjoy
Germany’s delicious food and beverages.
Market Information
Knowledge about the Saudi Arabian market
and characteristics of its society and culture
are essential for a successful market entry.
Regarding this, AHK Saudi Arabia offers
Quick Market Checks and Market Surveys.
In cooperation with our partner Germany
Trade & Invest, we also help Saudi
companies, who are interested in business in
Germany.
Legal Information
and Support
1. Legal Information
In order to enter a market successfully, the
legal aspects should be considered carefully.
For this reason it is our pleasure to provide
German companies with the needed legal
services in diverse business-related aspects
reaching from customs and taxes to
investment, import and export regulation, etc.
AHK Services
Your service provider for sustainable business
development with one of the world’s largest economies
In addition, we offer extrajudicial mediation
and offer our help when contacts to public
authorities and/or law firms are required.
2. Health Treatment in Germany
AHK Saudi Arabia assists Saudi Arabian
patients who wish to make use of health
treatment in Germany.
3. Debt Collection
Long experiences with debt collection show
that extrajudicial proceedings offer faster and
more promising solutions than court
proceedings by civil law. AHK Saudi Arabia's
experts with long term experience in the
country can also help you to dissolve and
avoid misunderstandings due to different
perceptions of trade and business caused by
cultural differences or customs. Sustainable
damage of long year business partnerships
can easily be avoided by the debt collection
through AHK Saudi Arabia.
4. Mediation
AHK Saudi Arabia acts as a mediator in cases
of commercial disputes between the German
and the Saudi business partner. Our objective
is to solve disputes without harming the long
term business relations.
German - Saudi Business Magazine
5. Visa Service
To help Saudi companies and businessmen
with the visa application process we offer
to provide exhibitors and visitors to
trade fairs in Germany with a letter of
recommendation to the German
consulate/embassy. AHK Saudi Arabia
assists German companies and businessmen
in visa issues. We support business travelers
who stay temporarily in the Kingdom in
offering to act as the sponsor during their
stay. AHK Saudi Arabia requests the so
called E-Number at the Ministry of Foreign
Affairs and is the responsible institution
during the time of the visit.
6. Translation Services
We offer translations of letters, documents,
company profiles etc. in the following
languages:
• German <> Arabic
• German <> English
We also offer interpreting-services
German <> Arabic during AHK-
Events and delegations.
Trade Fair Services
AHK Saudi Arabia is the official
representative of the Deutsche Messe AG,
Messe Munich, Koelnmesse International,
Messe Berlin GmbH, and Spielwarenmesse
eG in our region. Exclusively for Saudi and
Yemeni clients we offer a wide range of
services as we take care of their preparation
for trade fair participation as an exhibitor or
visitor. These services includes selecting the
suitable trade fair, according to their company
profile, preparation of the application form,
booth rental, etc. for exhibitors. For visitors,
we are providing the admission ticket, issuing
the recommendation letter for the visa
process, providing info on visa application,
flight and hotel booking, etc.
For further information to the services of
AHK Saudi Arabia please contact:
German-Saudi Arabian Liaison
Office for Economic Affairs (GESALO)
P.O. Box 61965, Riyadh 11575,
Kingdom of Saudi Arabia
Tel.: 00966 1 4050201
Fax: 00966 1 4031232,
Email: info@ahk-arabia.com
www.saudiarabien.ahk.de
AHK Saudi Arabia - www.saudiarabien.ahk.de 49

Your contact persons
at AHK Saudi Arabia
Management
Andreas Hergenröther
Delegate of the German Economy
for Saudi Arabia and Yemen
hergenroether@ahk-arabia.com
Tel.: + 966 (0) 1 405 02 01
Legal Affairs
Omar Hassan Hamza
Assistant Delegate
& Head of Legal Affairs,
hamza@ahk-arabia.com
Tel.: +966 (0) 1 405 02 01 Ext. 106
Trade Fairs
Yousef Nahhas
Head of Trade Fair
and Export Promotion
nahhas@ahk-arabia.com
Tel.: +966 (0) 1 405 02 01 Ext. 110
DEinternational
Mohammed Faleel
Head of Business Promotion &
Business to Business Affairs
faleel@ahk-arabia.com
Tel.: +966 (0) 1 405 02 01 Ext. 105
Tareq Qamhan
Intermediation of Health Services
qamhan@ahk-arabia.com
Tel.: +966 (0) 1 405 02 01 Ext. 118
50
AHK Saudi Arabia AHK Saudi Arabia German - Saudi Business Magazine
Your contact persons
at AHK Saudi Arabia
Public Relations & IT
Benjamin Godel
Florian Mader Mohammed Akbar
Deputy Delegate of the German
Head of Public Relations IT System Administration
Economy for Saudi Arabia and Yemen
mader@ahk-arabia.com akbar@ahk-arabia.com
godel@ahk-arabia.com
Tel.: +966 (0) 1 405 02 01 Ext. 107 Tel.: +966 (0) 1 405 02 01 Ext. 114
Tel.: + 966 (0) 1 405 02 01 Ext.115
Accountancy
Christian Engels Mushtaq Ahmed
Legal Affairs Mohammed Khusro Administration
Accountancy
engels@ahk-arabia.com mushtaq@ahk-arabia.com
Tel.: +966 (0) 1 405 02 01 Ext. 108 khusro@ahk-arabia.com Tel.: +966 (0) 1 405 02 01 Ext. 102
Tel.: +966 (0) 1 405 02 01 Ext. 111
At your Service
Asif Iqbal Ansari
Trade Fair Officer / Trade Fair Farook Hameed Faisal Nalpurakkal
Coordinator for Visitors Address research / Front Desk Administration / Front Desk
ansari@ahk-arabia.com hameed@ahk-arabia.com faisal@ahk-arabia.com
Tel.: + 966 (0) 1 405 02 01 Ext. 112 Tel.: +966 (0) 1 405 02 01 Ext. 100 Tel.: +966 (0) 1 405 02 01 Ext. 100
Mohammed Riyas Gulcan
Messenger
Mohamed Trad
Director Energy and Environment riyas@ahk-arabia.com
Tel.: +966 (0) 1 405 02 01 Ext. 101 Delegation der Deutschen Wirtschaft für Saudi-Arabien und
Jemen (AHK Saudi-Arabien)
trad@ahk-arabia.com German-Saudi Arabian Liaison Office for Economic Affairs
Tel.: +966 (0) 1 405 02 01 Ext. 101 (AHK Saudi Arabia)
Futuro Tower, 4th Floor, Al Ma'ather Street
Mohammed Aminul Islam P.O.Box: 61695, Riyadh: 11575
Facilities Königreich Saudi-Arabien / Kingdom of Saudi Arabia
Phone : 009-661-4050201 - Fax : 009-661-4031232
info@ahk-arabia.com Mail: info@ahk-arabia.com
Tel.: +966 (0) 1 405 02 01 Web: http://saudiarabien.ahk.de/
AHK Saudi Arabia - www.saudiarabien.ahk.de 51