CUSTOM LETTERING OF THE

4 Custom Lettering of the 70s Custom Lettering of the 70s 5

6 Custom Lettering of the 40s Custom Lettering of the 50s 7
8 Custom Lettering of the 60s Custom Lettering of the 70s 9
10 Custom Lettering of the 60s Custom Lettering of the 60s 11
Graphic Design

Target audience:
Typographers
Graphic designers
Graphic design students
Illustrators
Art directors
Graphic design, Typography
and Illustration teaching institutions
Retro/Vintage lovers
Anyone in the advertising industry

Custom Lettering Flexi-cover with flaps

Format: 22.5 x 22.5 cm (8 7/8 x 8 7/8 in.)
of the 60s and 70s 576 pages, 4500 illustrations
April 2010 Recommended Retail Price:
ISBN 978-1-906863-03-6 £24.95 | ¤29.95 | $49.95
Trilingual text
English/German/French edition
Custom Lettering
of the 40s and 50s About the author
October 2010 Rian Hughes is an award-winning graphic
ISBN 978-1-906863-31-9 designer, illustrator, comic artist, logo designer
and typographer. He studied graphic
Edited by Rian Hughes design at the London College of Printing
before working for an advertising agency,
i-D magazine and a series of record sleeve
design companies. In 1994, he founded his
own studio, Device, and has since worked
with a wide range of international clients in
publishing, advertising, music and fashion. He
has also worked extensively for the British
and American comic book industries, both as
artist and designer.
Rediscovering a lost art
Custom Lettering of the 60s & 70s is a
celebration of the beautiful and stylistically
diverse hand-drawn lettering that was a
unique feature of headline type before the
advent of Letraset and the computer. Custom
lettering gave designers’ imaginations full
rein to develop individualistic solutions
unconstrained by typographic practicalities.
Signs of the times
This unique publication features over 4,500
examples of custom lettering – from craggy
fonts that look like they’re hewn from rock,
to type with bullet holes, type made of rope,
type on curved baselines, type with drop
shadows, inlines, outlines, dramatic flourishes
and feminine curlicues – it is all here!
A sourcebook of typographic inspiration
Custom Lettering of the 60s & 70s is an
essential handbook for typographers, graphic
designers, art directors, design students and
just about anyone interested in the art of type
or seeking typographic inspiration.

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