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5. Easy Marketing: The universal banks can easily market (sell) all
their financial products and services through their many
branches. They can ask their existing clients to buy their other
products and services. This requires less marketing efforts
because of their well-established brand name. For e.g. ICICI may
ask their existing bank account holders in all their branches, to
take house loans, insurance, to buy their Mutual funds, etc. This
is done very easily because they use one brand name (ICICI) for
all their financial products and services.
3. Monopoly: Universal banks are very large. So, they can easily get
monopoly power in the market. This will have many harmful
effects on the other banks and the public. This is also harmful to
economic development of the country.