Professional Documents
Culture Documents
local government
Open Data
and Information
Technology
Editorial Board
Aamer Baig, Andres Cadena, Michael Chui, Andre Dua, Diana Farrell, Jonathan Law, Lenny
Mendonca, Jaana Remes, Katrin Suder, Jonathan Woetzel
Editors
Allan Gold, Eileen Hannigan
Contributing Editors
Roberta Fusaro, Jen Berlin, Caitlin Gallagher
Editorial Production
Elizabeth Brown, Heather Byer, Torea Frey, Shahnaz Islam, John C. Sanchez, Sneha Vats
Managing Editors
Michael T. Borruso, Venetia Simcock
Executive Editors
Allan Gold, Bill Javetski, Mark Staples
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written consent of McKinsey & Company.
3 Introduction
andre dua and diana Farrell
54 Capturing value from IT: A ten-point plan for the public sector
Pedja Arandjelovic, Aamer Baig, and Bassam Chaptini
National policy making and public officials often grab headlines, but local
governments have increasingly become engines of growth and innovation and
are equally worthy of focus. By 2025, over 60 percent of global GDP is
expected to come from cities, according to McKinsey research. While local and
city government leaders can be agents of change, success is not inevitable.
In fact, many regions are struggling with crime, poverty, inequality, and poor
planning. How, then, can local governments deliver value for the citizens
they serve in a sustainable, inclusive, and fiscally sound manner?
To answer that question, the McKinsey Center for Government explored
innovative approaches by local government leaders around the world.
In the coming months, we will look at the tools and models that these policy
makers and public-sector leaders are using across a range of topics. There
is much to be gained by cross-pollinating ideas and sharing best practices. No
one region or city has all the answers, and the challenges vary by geography—
for instance, US states may grapple with ways to modernize their education
systems, which are governed by a different set of rules than those in Europe and
Asia. But one thing is certain: the dynamics of a globalized economy mean
that all leaders must continuously recalibrate and adapt.
In this ongoing series, we will focus on themes that are central to how state
and local governments operate and deliver value for their citizens, including
improving customer service, creating jobs, and making government work better.
Our first collection looks at how local governments can harness open data
to promote value creation and implement effective information-technology
programs to transform the way they operate.
We hope these resources help public officials and civil servants learn from
counterparts around the world and discover approaches they can apply in
their own agencies or teams. Business leaders and nongovernmental organiza-
tions may also benefit from a better understanding of opportunities to
partner with city and regional initiatives. Citizens can see how open data and
technology empower them to be part of a more innovative, nimble, and
service-oriented public sector. In the spirit of collaboration, we invite you to
contact us directly on any area of interest.
HOW GOVERNMENT
CAN PROMOTE
OPEN DATA AND HELP
UNLEASH OVER
$3 TRILLION IN
ECONOMIC VALUE
Open data has the potential to unleash innovation and transform every sector of the economy. Government can
play a critical role in ensuring that stakeholders capture the full value of this information.
Michael chui is a partner at the McKinsey A recent McKinsey report, Open data:
Global Institute, and Diana Farrell is a director in Unlocking innovation and performance with
McKinsey’s Washington, DC, office, where liquid information, identified more than
Kate Jackson is a consultant.
$3 trillion in economic value globally that
1
Additional information about the methodology and
could be generated each year through
approach to size the economic impact of open enhanced use of open data—increasingly
data can be found in the McKinsey report released “liquid” information that is machine
in October 2013, Open data: Unlocking innova- readable, accessible to a broad audience at
tion and performance with liquid information. This
little or no cost, and capable of being
report is a joint effort of the McKinsey Global
Institute, the McKinsey Center for Government,
shared and distributed. The sources of value
and McKinsey’s Business Technology Office. from open data identified in the report
It provides analysis of the seven domains, includ- include new or increased revenue, savings,
ing important levers for unlocking open data’s and economic surplus in seven domains:
value, examples of how the value is being realized
consumer finance, consumer products, educa-
today, discussion of how the major stakeholders
might become involved in open-data initiatives,
tion, electricity, health care, oil and gas,
and considerations of both the barriers and enablers and transportation.1 The domains were chosen
to unlock economic value. to provide a diverse understanding of how
Exhibit 1
Government plays a critical role to help enable value creation,
manage risks, and engage stakeholders in open data.
Exhibit 2
‘Openness’ or ‘liquidity’ of data can be defined by four characteristics.
More liquid
Completely open Completely closed
Machine readability Data are available in formats Data are in formats not easily retrieved
that can be easily retrieved and and processed by computers
processed by computers
das and invest in resources that can be used international organizations, such as the Open
as models for other agencies or regions. Knowledge Foundation (OKF).2
For business, technology, and start-up leaders, Open data can be local, regional, and
our report aims to provide a relevant and global in scope—from procedure costs at a
perhaps missing perspective on when and how single hospital to city-level water use
they might engage with government. Last, to revenues from national tax collection.
our report will highlight for citizens, the media, Governments capture and share large
and nongovernmental organizations (NGOs) amounts of data on a range of topics, but busi-
the potential of open data to improve services nesses and other private organizations
2
that directly benefit consumers. also have information they could make more
The definition, from
opendefinition.org,
liquid, such as data on sales transactions,
is as follows: “A Open data: What it is, why it has taken shipping patterns, and medical records.
piece of data hold, and how it varies The value of data can vary depending on
or content is open if What it is. Companies, governments, and its level of detail, accuracy, and compatibility.
anyone is free
NGOs have begun to release and share For example, a government could annually
to use, reuse, and
redistribute
vast amounts of information. However, the release 600 data sets that contain aggregated
it—subject only, at extent to which information is truly open information, such as the number of rob-
most, to the varies in four ways: accessibility, machine beries committed in a month in a particular
requirement to readability, cost, and rights for reuse neighborhood. Although this information
attribute and/
and redistribution. Exhibit 2 shows how data is important, it has less potential to generate
or share-alike.”
For more on
are classified across the spectrum, from value than more specific data that are
the subject, see completely open to completely closed, using a released more frequently, such as a weekly
okfn.org. definition closely related to those of many report showing the time of day and
Exhibit 3
Open data can come from individuals, companies, or governments,
and it differs from other data types in its degree of availability.
MyData
Big data
Military plans Census data
Government
Accessibility
others. In some cases, individuals can also back to let open data take its own course, or
specify how their personal data can be used. only letting fragmented efforts take hold, is no
longer a viable approach. The question is
Why open data is taking hold. Interest in not whether to have an open-data program
open data has been increasing for many years. but how to build one that works.
We are addressing this topic now because
the trend is gaining momentum and is top of How open-data programs vary. Approaches
mind for businesses, governments, NGOs, to open data vary across and within countries
citizens/consumers, and the media. Informa- and change over time. For example,
tion sources, particularly those from privacy concerns in Germany have limited the
government, are now readily available at government’s ability to share individual-
lower cost and in machine-readable level data—but in the United Kingdom,
forms. From electronic health records and domestic pressures for increased transpar-
student-achievement histories to site- ency have pushed more government
specific energy-consumption readings and data into public hands each day. The maturity
mobile-phone location data, a vast and of open-data programs also varies; some
rising quantity of information is collected, countries have much more advanced and
cataloged, and shared by companies, comprehensive initiatives than others.
governments, and consumers. The expansion One of the most important differences in
of open data, combined with advances in programs relates to the degree to which
big data analytics, is freeing information that governments encourage citizen involvement.
was once trapped inside the dusty pages of For example, Kenya has launched an
overlooked reports, enabling improved open-data portal and encourages public
decision making, new product and service participation, aiming to generate
offerings, and greater accountability. economic value estimated at $1 billion,
This change comes at a time of heightened mainly through benchmarking appropriate
focus on data-driven knowledge and project costs and identifying opportu-
evidence-based decision making. More nities for public-sector savings. Several
public- and private-sector leaders are private companies have created
seeking access to information and pressing innovative apps or tools based on the portal
for standards, guidelines, and regulations data, including Nairobi-based Upande,
that will ensure the sustainability and which integrates information about water-
usability of open-data initiatives. Sitting supply services in different regions that
Exhibit 4
Three overarching value levers of open data can help generate
more than $3 trillion annually for the global economy.
would otherwise be difficult for citizens or areas. The government of Singapore, for
businesses to obtain on their own. instance, was concerned about the impact of
Such variations, combined with differences rising residential energy consumption, and
in awareness, cultural values, legal sys- so it sponsored a “hackathon”—a community
tems, and technical capabilities, mean that meeting where technologists and start-
governments will need to customize their ups were invited to explore potential uses of
open-data programs. Nevertheless, there are open data and develop new apps. Invitees
common value levers and roles for govern- included energy and sustainability experts,
ment that apply across open-data initiatives, researchers, and developers. The new
as described in the next two sections. apps that participants created could help
with both decision making and increas-
Value levers of open data ing accountability.
Government plays a critical role in
enabling value creation from open data. This Decision making: Reaching better
value primarily accrues in three ways: conclusions more rapidly
decision making, new offerings, and account- Stakeholders across the spectrum, including
ability (Exhibit 4). These levers produce governments themselves, can use open
benefits for the government itself and for data to improve decision making. For
other stakeholders, including private- example, Trafikverket, Sweden’s transporta-
sector organizations and consumers. In fact, tion agency, provides third parties with
consumers are the main beneficiaries of real-time data on train departure and expected
the potential $3 trillion in value we identified. arrival times, allowing passengers to make
There is some overlap among the three better travel plans. More generally, companies
levers—as one example, some new have developed online programs that use
offerings may enable better decision making. open data on transportation to help travelers
We also recognize that a single open-data and shippers to make better-informed
initiative can simultaneously enable multiple choices about travel modes and routes. The
levers, thereby creating value in different wide release of data also gives businesses
greater insight into the competitive land- improve existing offerings. Consider a
scape, including current pricing conventions, few examples of companies that rely on open
which helps them make better decisions data for their success:
about contract terms when working with
vendors and other parties. • The Climate Corporation employs open data
By regularly analyzing open data related to to create various tools, including weather-
performance, stakeholders can identify monitoring and yield-forecasting products,
gaps and select appropriate improvement which farmers use to make decisions
strategies. For example, educators can such as where and when to plant crops.
enhance teaching methods through adaptive-
learning systems—online tutorials that • Propeller Health, a private company,
immediately adjust the presentation of educa- has benefited from access to data from the US
tional material according to students’ Centers for Disease Control and Prevention
learning needs. At Arizona State University, (CDC). It created a GPS-enabled tracker that
educators used adaptive online-learning monitors inhaler usage by asthmatics.
programs for students struggling with The information is ported to a central data-
remedial math. The software tracked metrics, base and used to identify trends for
such as keystrokes, to see how students individuals, groups, and the overall popula-
interacted with the material and where they tion. By merging usage data with CDC
needed extra instruction. These adaptive- information about environmental triggers of
learning systems helped improve pass rates asthma (for instance, pollen counts in
from 66 percent to 75 percent. the Northeast and volcanic fog in Hawaii),
During the decision-making process, stake- Propeller Health helps physicians
holders can use computer programs to develop personalized treatment plans and
analyze the vast quantities of open data. Such spot prevention opportunities.
technologies will enable them to make
more logical, fact-based decisions faster than • The UK-based website findthebest.com used
manual analysis would allow. For example, open data from the government to create
city officials in Edmonton, Canada, use the UK Car Fuel Economy and Emission App,
application-programming interfaces and real- which helps car buyers compare features
time updates to analyze the city’s perfor- such as fuel economy based on their type
mance on a variety of metrics ranging from of commute.
public transit on-time performance to
utilization of public spaces to 311 call-response • Emergency-room physicians created iTriage,
time. Researchers can simply and easily a mobile app that helps patients under-
visualize more than 400 data sets, empower- stand their symptoms, locate nearby health
ing them to make better-informed decisions facilities or physicians, and book appoint-
on how to improve performance. ments. The iTriage app has been downloaded
more than ten million times.
New offerings: Developing products and
services that create value for customers Some of the most innovative open-data
When the government and other stake- products are created through cross-sector
holders release data, they help companies, collaborations involving public and
agencies, and individuals to develop private organizations. For example, after the
innovative apps, products, and services or 2010 earthquake in Haiti, volunteers
Workers unload an
aid shipment
from the United
Nations in Port-au-
Prince, Haiti.
Exhibit 5
Government can serve as an open-data provider, catalyst, user,
and policy maker to create value and mitigate risks.
or economic benefits that are captured by over 85,000 data sets are now available on Attendees work on
individuals. Government can spur value data.gov, the federal government’s pub- computers as
they participate in
creation at all levels of society by concurrently lication arm for open data, along with user
a hackathon
fulfilling four important roles: as a provider, guides, event postings, and examples of in Japan.
catalyst, user, and policy maker. Because applications across industries, from agricul-
technology, capabilities, and cultural norms ture to manufacturing. By making these
are always changing, these roles contin- data available to enterprising companies and
ually evolve (Exhibit 5). individuals, government is spurring
private-sector innovation and increasing
Government as an open-data provider transparency—two of the most important
Across all levels of government, millions of goals of any open-data initiative.
individual data records are collected, stored, When prioritizing data for release, gov-
and analyzed. From tax returns and unem- ernment might consider focusing on both the
ployment claims to hospital reimbursements value that can be created as well as the ease
and energy use, much of this information with which data can be made available. Often,
is now available electronically and readily the data that are easiest to release may
shared. In the United States, for instance, contain little that interests stakeholders. To
Exhibit 6
Public-sector leaders can address data risks that could threaten
individuals and organizations or undermine open-data initiatives.
Privacy Confidentiality
Improper sharing of personal Revealing excess information
information
Liability
Security Fines or damages from ineffective
Inadequate protection of data data protection
sound policies. But total information people are at home (higher energy use) or
sharing without safeguards or limits can put away (low energy use). Since it is not possible
individual privacy and security in harm’s to predict all possible uses of data, govern-
way. Agencies that release information might ment may want to institute policies that
therefore need to exercise caution. For regulate their use rather than their collection.
instance, regulators in many countries publish This approach may be more pragmatic
data about hospital performance on certain than expecting to prevent all potential negative
procedures to compare costs and outcomes, outcomes through fine-grained regulation
but they do not publicly reveal patient- for data collection and access; it also reflects
level information. Similarly, 45 US states the fact that specific uses of data are often
evaluate student performance according what people find objectionable.
to standards set by the Common Core State
Standards Initiative. These standards Organizational risks: Confidentiality,
allow educators to analyze longitudinal liability, and intellectual property
student and teacher data from multiple From small start-ups to Fortune 500 com-
districts, but some citizens have expressed panies, organizations stand to generate
concern that records related to individual significant value from open-data initiatives.
performance could damage college prospects Government agencies are also poised to
if released. In response, officials have reap great benefits. However, public officials
developed clear guidelines stipulating that the can try to actively manage certain risks
federal government can only have access to that occur whenever any organization releases
aggregate student and teacher data. potentially sensitive data. For example,
As open data become increasingly impor- there are concerns that opening performance
tant, ensuring cybersecurity will be an ever- data to third-party analyses could inadver-
more-challenging task. For example, tently discourage positive change, appropri-
criminals could commit fraud or identity theft ate risk taking, and innovation. But
if they obtain ATM personal-identifica- government could try to balance the public’s
tion numbers or financial data about a bank’s desire for information with the stake-
clients. As noted earlier, government could holders’ need to avoid undue criticism—for
try to address the security challenge in its role instance, by instituting regulations that
as policy maker by establishing limits on limit liability.
data access or usage (such as stipulating that Another organizational concern relates to
some personal information can only go to questions about intellectual property: who
law-enforcement officers) or forbidding the owns rights to the underlying data, who owns
release of certain information. rights to the tools used to extract insights
To reduce risk, public-sector leaders could from the data, and who owns rights to any
try to anticipate potential uses for newly products or services created from the
released information, focusing on the insight data. Currently, permission rights to use open
it offers and parties that might be interested. data vary greatly depending on the source.
For example, government could protect Similarly, some advanced technology,
consumers by ensuring that data on individ- software, and analytics used to derive insights
ual energy usage is provided to residents from data are free, as are some apps and
as MyData but aggregate the data points when other products created from the data; in other
making them publicly available. This would cases, organizations levy copyright and
limit the ability of criminals to track when licensing fees. Whenever protections or restric-
Public real-estate
data is shown on a
mobile app.
place, YODA can help ensure that researchers Citizens and consumers
will only use the data to contribute to Based on our prior analysis of seven domains
overall scientific knowledge, thus balancing of the global economy, citizens and consumers
an individual company’s intellectual- stand to gain the most from open data.
property rights with societal benefits of For instance, they will be able to make more
open data. informed purchase decisions since they
will have greater price transparency, thereby
External stakeholders in saving money. They will also have better
open-data programs insights about schools, transportation, and
Any government open-data initiative will health treatments, which can help them
involve multiple external stakeholders make informed choices. As one example, con-
who have different roles, needs, and concerns, sumers will have more information about diet
as well as varying strategies for learning and exercise patterns that could reduce their
McKinsey Center for Government 2014
about data, mitigating risks, and advancing susceptibility to lifestyle-linked conditions and
Open data government value
their agendas (Exhibit 7). illnesses such as hypertension and diabetes.
Exhibit 7 of 7
Exhibit 7
Among core stakeholders, government is positioned to represent
and advance shared interests.
1 2
Citizens and consumers Businesses
• Citizens and consumers can participate • Businesses are working to understand
in development of open-data initiatives and shape government rules, standards,
• Government can hold public forums to and regulations about data use
encourage their engagement • They are also creating innovative products
and services based on open data
Government
Media NGOs
• Media outlets use and interpret open • Nongovernmental organizations (NGOs)
data in print, online, and TV pieces can help government develop common
• Government can involve them in standards that improve data availability
publicity efforts and discussions of • Foundations can promote and fund
new initiatives education of data specialists
3 4
a city and country to view location- since most countries lack skilled workers who
specific data. have training in the science, technology,
Media can also serve a vital function by engineering, and mathematics fields. Other
publicizing success stories about open NGOs, such as “Code for America,” sponsor
data and reporting on trends related to data programs that place people with data
use. Government leaders could thus skills in positions where they can help create
engage journalists, commentators, and tech- applications enabled by open data.
nology and government reporters in
early discussions of new programs or policy Developing a customized
changes, as this may help raise public open-data approach
awareness about and engagement with the Although interest in open data is gaining
initiatives. Publicity about open data momentum worldwide, countries and
could also stimulate crowdsourcing, since agencies are not at the same starting point.
more people will become aware of Some, such as Denmark, the Netherlands
available information and suggest new (which topped the 2013 OKF rankings),
ways to use it. Norway, the United Kingdom, and the United
The media can even help with job- States, already have well-established
recruitment efforts. For instance, news articles initiatives that touch almost every sector of
may raise awareness of government open- government, and they are well positioned
data initiatives and related job opportunities to remain on the forefront of value creation.
for coders or app developers. Other countries have various open-
data programs across agencies and are still
NGOs attempting to integrate them. Still others
With access to information from multiple are just beginning to investigate the use of
governments and constituencies across the open data or have a few nascent programs.
globe, NGOs (including universities, Regardless of their current capabilities,
advocacy groups, and think tanks) represent however, all governments will need to develop
some of the most active collectors, a clear understanding of their strategy
disseminators, and users of open data today. and goals.
The International Monetary Fund, the To begin, we suggest examining the three
World Bank Group, and the World Health critical components of any successful
Organization all have vast stores of informa- initiative—people, tools, and systems. The
tion that they share with the public, diagnostic can include five elements:
allowing others to analyze data and create • inventorying available data to assess
tools and products similar to those based on their value
data from businesses and governments. • analyzing initiatives that are in progress
Given their presence across the globe and in • identifying gaps in knowledge,
multiple jurisdictions, NGOs can play capabilities, technical infrastructure,
a crucial role by encouraging policy makers to management, engagement, and
adopt common standards that improve the other areas
availability and use of open data. • prioritizing actions and investments
Foundations that invest in education can • evaluating how third parties are
also support open-data initiatives by using an organization’s data and whether
promoting training efforts for data scientists. they are fully exploiting the informa-
Such education is more crucial than ever, tion’s potential
A closer look
at open data:
Opportunities
for impact
Local and regional governments can use open data to make substantial improvements to education,
transportation, and health care—but first they will have to overcome some big challenges.
Exhibit
Education accounts for nearly 40 percent of state spending
in the United States.
State spending, % of budget
K–12 education
25
Other1
35
Education and health
care make up 54% of
state spending
15
Medicaid
5 1 Public assistance
14 5 Corrections
Higher education Transportation
1 “Other” includes care for residents with disabilities, economic development, health benefits for public employees,
parks and recreation, pensions, state police, and general aid to local communities.
Source: State Expenditure Report: Examining Fiscal 2010–2012 State Spending, National Association of State
Budget Officers, Dec 2012, nasbo.org
ing new concepts such as MyData—a term ments. In the United States alone, state
that describes the sharing of information with and local governments spend about $1 trillion
the individual about whom it has been a year on education; as the exhibit shows,
collected. (See sidebar, “About MyData.”) in fiscal year 2011, 25 percent of state dollars
Here, we discuss the open-data opportunity— were spent on schooling for K–12 students.
and the accompanying challenges—in With so many resources dedicated to public
three of the seven domains we researched that education, there are substantial opportuni-
have the closest ties to regional- and local- ties to improve current systems.
government budgets: education, transporta-
2
In defining the
tion, and health care (exhibit). Improve instruction. Many of the most
scope of the valuable applications of open data will evolve
effort, we include Education: Opportunities inside and in the classroom itself. Schools can improve
kindergarten outside the classroom instruction by using open data to develop per-
through grade 12
More than one billion students are enrolled sonalized learning plans for students,
and higher
education delivered
in schools around the world, and those provide frequent feedback to teachers on their
through public students are served by more than 58 million performance, and create targeted professional-
and private systems teachers. Annual spending on kindergarten development programs. MyData programs
in the United through grade 12 and postsecondary education will be especially important here, as they
States, the
exceeds $4 trillion worldwide.2 In some allow families to track student progress and
European Union,
Asia–Pacific,
countries, public education is funded primar- correct inaccurate information.
and across emerg- ily at a national level; in others, it is largely For families and educators to identify areas
ing nations. the responsibility of state and local govern- for improvement, data on student perfor-
mance and information about specific teaching
practices can be combined with information
about individual learning preferences and local
educational mandates or guidelines. Adaptive-
learning programs gather data about how
About MyData an individual student interacts with specific
lesson plans and then they contextualize
MyData is not a specific program. It is a concept those measurements—with information about
that entails sharing information collected about that student’s past performance and the
an individual (or organization) with that person (or performance of his or her cohort—to identify
company). MyData will be an important part of areas that the student has mastered, or
capturing the open-data opportunity, especially in the conversely, where he or she might need extra
fields of education and health care. For example, help. When used for remedial-math programs
some hospitals now provide individual patients with at Arizona State University, personalized
access to their own medical-records data. Providing learning plans improved pass rates by nearly
aggregate statistics (a form of open data) along- 10 percent.
side MyData allows useful comparisons; some utilities This data-driven approach to teaching and
show consumers how their energy use compares learning allows for targeted, rapid responses;
with that of neighbors to encourage conservation. In by using insights gained from frequent
many cases, individuals can modify or correct the data data collection and analysis, problems can
provided to them, which improves its quality. be corrected and lesson plans adapted
before student performance suffers. Sharing
data across institutions and school districts—
© Ableimages/thinkstock
A teacher helps
students in class.
Transportation: Doing more with less public projections of city and regional
Open data has already played an important development. By combining its own data
role in improving transportation; we believe it with open data, the city was able to
will continue to play a role in addressing determine whether extending its subway
the inefficiencies that persist. Open data can system into the suburbs was necessary
help local and state governments reduce or if other services could do a better job of
transportation spending and improve services meeting demand. The transit authority
in three ways. ultimately decided against making a costly
investment in the subway extension and
Improve infrastructure planning and instead planned a less costly investment in
management. Open data can help govern- a suburban-rail extension. This limited
ments improve transportation-demand Moscow’s up-front costs and ensured that
forecasting, prioritize transport infrastruc- services could be flexible enough to meet
ture improvements, and synchronize the the needs of a shifting population. The new
ways different modes of transportation inter- suburban-rail extension is part of a larger
operate. It is an especially powerful tool transportation strategy that, in addition to
when combined with other transportation avoiding more than $1 billion in infra-
statistics. For example, in 2012, the city structure costs, has the potential to reduce
of Moscow used open data to complement its average commute times by 16 minutes
own estimates of how long it would take per trip, saving one week of travel time for
citizens to commute via different modes of each rider every year.
transport; specifically, city officials used
Internet resources that measure traffic, as Optimize fleet investment. Open data can
well as mobile-phone-location data, help optimize the size and mix of public
transportation-operation statistics, and fleets—all the vehicles owned and managed by
individuals. This is done by combining patient actions for a specific patient before a phy-
information (such as exercise habits) with sician selects a drug treatment or performs
demographic information and then analyzing a radiologic test.
outcomes across different patient populations. Open data can also be used to mount a
At-risk patients can then be targeted for vigorous response to disease outbreak—
health education or for assistance in prevent- another aspect of right care. Public-health
ing illness—for example, by recommending agencies collect data from emergency
screenings or issuing personal reminders. rooms and other sources to detect outbreaks
Open data can also help with drug adher- of certain diseases so that members of the
ence—failure to use medication as prescribed public can take steps to protect themselves.
for chronic conditions costs the US health- Google has shown that it can map a flu
care system $100 billion to $289 billion a outbreak in real time by monitoring the
year.6 Ginger.io has developed a smartphone number and locations of users search-
app that can detect when a patient is not ing for “flu” and related topics. A start-up
using drugs correctly or has changed behavior called Propeller Health has created
in a way that indicates a potential medical a GPS-enabled tracker that monitors inhalers;
emergency. The app collects motion data to it can be used to detect when environ-
establish a base pattern and then looks mental conditions such as high pollen counts
for deviations that might signal trouble; a might trigger severe asthma problems.
sharp drop in activity, for example,
might indicate that a patient has stopped Right provider. “Right provider” means
taking antidepressants or has fallen identifying the doctors and care settings that
down. Irregular sleep patterns could signal provide high-quality care for a specific task
that an anxiety attack is imminent. and determining which resources are needed
to deliver it (for example, determining
Right care. Research shows that suboptimal which procedures are best done by a physi-
care is often the result of poor communication cian assistant or nurse rather than a
between patients and doctors and among doctor). Optimizing provider decisions
doctors themselves. This leads to inappropri- depends on many organizations having access
ate or redundant care that can result in to performance data. Performance data
complications and raise costs. can be used to align incentives with outcomes
Electronic medical records can help avoid (for example, paying doctors for successful
these problems by creating a single con- treatment rather than for procedures).
6
“Meera Viswanathan solidated record for each patient and giving This approach can give patients better
et al., “Interventions access to all the patient’s caregivers. In options and raise the quality of care. For
to improve the United States, participating providers example, in Arkansas, all Medicaid providers
adherence to self-
can offer patients access to their own who treat upper-respiratory infections,
administered
medications for
medical records—their medical MyData— pregnancy, attention-deficit-hyperactivity
chronic diseases through an initiative called Blue Button, disorder, and select diseases receive
in the United which was pioneered by the Department of a report on the cost and quality of treatment.
States: A system- Veterans Affairs. In France, patients can The aggregated data on all a provider’s
atic review,”
carry their entire medical histories on a smart claims help doctors understand how their
Annals of Internal
Medicine, 2012,
card—a card with a memory chip that any practices compare with other providers
Volume 157, Issue doctor or care facility can use. The system can in the state, giving them a way to identify
11, pp. 785–95. also flag potentially harmful drug inter- opportunities to improve. New York
Coordinates for
Change: How
GIS Technology
and Geospatial
Analytics
Can Improve
City Services
An innovative technology harnesses data to reduce costs, improve services, and create a
better community for citizens.
the location of people who want rides using In San Francisco, the SFpark initiative
data from their smartphones. collects real-time information about available
Like their private-sector counterparts, parking spaces using sensors embedded
some governments have started to incorpo- in lots and ports the information to a public
rate sophisticated geospatial analyses into website. The system also adjusts prices
decision-making processes. Experience shows dynamically—charging less in areas with many
that three areas can reap significant benefits open parking spaces—in response to shifts
from GIS and geospatial analyses: informa- in demand. Among other advantages, SFpark
tion dissemination, urban planning, and reduces traffic congestion by decreasing
service delivery. Across each of these areas, the number of drivers circling and double
GIS technology and geospatial analytics parking. The public, in turn, benefits by
can increase speed, accuracy, and cost having more certainty about available spaces.
effectiveness related to a wide range of govern-
ment priorities, including those related to Planning and analysis
crime prevention, emergency management, Just as geospatial information helps compa-
disaster recovery, social services, health nies find the best locations for their stores,
care, transportation, urban planning, envi- bank branches, or other businesses, it
ronmental initiatives, and facility planning also helps governments determine where
and management. to place publicly funded facilities, such
as hospitals, clinics, sporting arenas, subway
Information dissemination lines, police stations, and community
People often complain that it is difficult to centers. In Uji City, Japan, for instance,
learn about available government pro- planners used GIS technology and
grams, regulations, and services, in both geospatial analytics to reduce the time and
developing and developed countries. effort required to determine where new
The problem is usually not that governments child-care centers should be located. Through
lack data on these topics; it’s that the their analyses, they could rapidly identify the
information is either inaccessible to areas with the highest density of young
the general public or too complex to allow for children and then visualize the information
rapid interpretation. on a map.
GIS technology, with its mapping capabil- Beyond facility placement, GIS technology
ity, can help the public visualize information and geospatial analytics can also help
about their communities in a more rapid, with a number of other planning decisions.
interactive way. Hong Kong, for instance, has For instance, Boston has created a GIS
used GIS and geospatial analytics to map of renewable-energy sources, such as
create an online street map that shows where solar and wind systems, to guide invest-
historical sites, cycling tracks, and other ment decisions, track clean-energy progress,
public facilities are located. Users can easily and meet the mayor’s goal to reduce
navigate through the map with a cursor greenhouse-gas emissions by 25 percent by
and click on a location to see more detailed 2020. City planners designed the map
information. Cities have also released to show the location of the energy source and
GIS technology and geospatial analytics to details about each site, such as the name
disseminate more complex information, of the installer and the kilowatt rating. As
including data that citizens would have diffi- another example, the National Library
culty finding through any other source. Board in Singapore uses geospatial informa-
Exhibit 1
New York City uses the Hazards US (HAZUS) tool to
identify at-risk geographic locations and buildings and
estimate potential flood damage.
FEMA and Army Corps of Engineers developed HAZUS, a model to estimate
losses from natural disasters
The city is divided into grids, which are categorized 3 HAZUS can estimate the cost of the storm,
by 35–40 different building types given a potential flood:
Flood analyses determine which areas are at risk of • Repair costs for buildings
flooding and how high the water could be to • Estimates of quantity and type of debris in
identify buildings at risk each grid
1 These curves were specially customized to New York City’s building stock.
Source: Interviews with New York’s Office of Long-term Planning and Sustainability; interviews with New York’s
Office of Emergency Management; Federal Emergency Management Agency (FEMA)
areas and buildings at risk of flooding, as struggle to provide high-quality services to all
well as the potential economic loss from such segments of society, especially when large
damage. They incorporate this information or demographically diverse areas are involved.
into investment decisions on climate-change When governments fail, the consequences
initiatives (Exhibit 1). can be severe, ranging from lagging test scores
among schoolchildren to crime surges in
Service delivery neighborhoods that suffer from inadequate
Governments control a broad array of police coverage.
decisions related to education, health-care Government leaders and public-sector
provision, and public safety. Yet they can employees can improve service delivery by
Exhibit 2
Geographic-information systems and geospatial analyses
help the UK National Health Service determine where specific
health initiatives should be offered.
Pursuing partnerships with the private worked with the government to create
sector and academia a geospatial tool that identified areas in the
Governments, businesses, and academics city where the public was at high risk for
are all pursuing geospatial initiatives, dengue fever. Based on data from the govern-
and there may be some overlap among their ment’s Food and Environmental Hygiene
efforts. Building partnerships across rele- Department, the CUHK researchers deter-
vant organizations and sectors can allow mined the number of mosquitoes—the primary
different groups to pool their capabilities and means for transmitting dengue fever—
resources, thereby reducing redundancy found in traps throughout the city. It also
and helping to catalyze better insights. tracked temperatures—a key indicator
Some of the most compelling partnership of where dengue-carrying mosquitoes are
examples come from the health-care sphere. more active—using data provided by the
For instance, a research team from the public Hong Kong Observatory. By combining
Chinese University of Hong Kong (CUHK) mosquito count and temperature informa-
Usefulness. Could the data be used to identify a target and get location information
(such as facility construction details)?
Uniqueness. Was the information available through other sources, such as paper maps,
in-person visits, agency websites, or data tables?
Societal benefits and costs. Did the data provide important public-safety or
transportation-access information, such as locations of gas infrastructure or bus stops?
Does the value of providing the information to the public outweigh potential
negative outcomes?
The RAND analysis found the security risk was low. For instance, fewer than 6 percent of data
sets contained information that could be used to identify a target or plan an attack, and
fewer than 1 percent were both unique and useful. The researchers also determined that no
single data set provided attackers with information that was essential to their plans.
Partnering
to build
smart cities
Better communications between local government leaders and technology vendors
can encourage the development of connected, resource-efficient urban areas.
A study by the McKinsey Global Institute traffic load across its transportation systems.
suggests that the world’s 600 fastest- The same city may use so-called intelligent
growing cities will account for 60 percent of meters to better match electricity supply with
global economic growth between 2010 demand or to detect water shortages. In
and 2025.1 To achieve and sustain this level either case, officials can use the information
of growth—and to acknowledge recent collected to adjust schedules, equipment,
Jürgen Laartz
is a director in
urbanization and climate-change trends— and other variables accordingly, thereby opti-
McKinsey’s Berlin municipalities in both emerging markets mizing potentially scarce resources.
office, and and developed nations must pay closer Municipalities in Europe and elsewhere
Stefan Lülf is attention to the way they manage resources already have smart-city initiatives under
a consultant in
and infrastructure. way, piloting new technologies in certain city
the Munich office.
Many are pinning their hopes on smart-city districts. The leaders of 22@Barcelona,
1
For more, projects. Broadly, the term “smart city” for instance, are seeking to convert an older
see Urban world: refers to the use of innovative technologies in industrial area in Spain into a modern,
Mapping the complex urban environments to manage attractive city district offering energy-efficient
economic power
resources and infrastructure in a sustainable residential and office buildings and public
of cities, McKinsey
Global Institute,
way and create opportunities for growth. green spaces as well as a knowledge-sharing
March 2011, on A city may use intermodal route-planning environment that will lure innovative
mckinsey.com. software, for instance, to help balance the companies and workers.
their audiences. The city officials we inter- work, city leaders say, because the products
viewed saw a lot of potential for improvement and services created for megacities are
in this customer interaction; they also had often inappropriate—by measures such as
valuable feedback to share about the current functionality, complexity, and cost—for
portfolio of products being offered. classic European cities with about a half
million inhabitants.
Customer interaction: More
appropriately tailored to cities No integration of solutions. The city leaders
From the cities’ perspective, many vendors we spoke with do not feel as though vendors
focus too heavily on product presentations are offering outstanding expertise in integrat-
and neglect to detail exactly how the proposed ing solutions, delivering operating models,
technologies can be integrated with existing and incorporating technology into the city’s
systems in complex municipal environments. local ecosystem—for instance, discussing
Officials say they are often left wondering how to involve local partners, and at what
whether the vendor truly understands the stages of the project.
challenges the city is facing. Specifically, they
cited the following issues: Proprietary solutions. Many cities are anxious
• The vendor’s explanation of the technol- about becoming dependent on a single
ogy is too complex. technology and provider in the course of
• The vendor’s presentation never refer- implementing a smart-city solution.
ences the decisions or specific challenges Industry standards for smart-city technolo-
the city faces. The potential value of gies are still emerging, and no one wants
the technology is therefore not transpar- to be locked in for the long term.
ent enough.
• The vendor often neglects to explain What technology vendors expect
how the financing and operating models from cities
are meant to work until much later on. Technology-firm managers shared with
• The city’s core issues are not ade- us these three main opportunities for
quately taken into consideration. This is improvement regarding their interactions
especially true in cases where data with city officials.
protection, dependency on providers, and
the reliability of the technology are A clearer agenda. The managers perceive
in question. that many cities are dealing with smart-city
concepts one project at a time, without an
Product portfolio: Suitable solutions overarching agenda. This is less than optimal
for midsize cities from the vendor’s perspective, since more
City representatives offered these three main important city projects could crop up and
concerns about technology firms’ products undermine the city’s long-term investment of
and services. scarce financial and political capital
in a smart-city infrastructure. The vendor
A focus on megacities. City officials believe therefore has less incentive to commit.
that technology vendors target most of Complicating matters further, smart-city
their attention on megacities and then try to technologies by their very nature veer
sell the same project-based solutions to a from the status quo—which means they may
mass market of smaller cities. This does not have a harder time getting added to the
Exhibit 1
Project presentations should be tailored to each
city’s individual needs.
Topics that should be covered in a presentation to city leaders
Clearly articulate Show how the Explain the Give a simple Plan how partners Address cities’
the objectives product relates operating and brief will be involved on typical concerns
of a smart-city to the city’s model for new overview of local level
• Reliability
solution agenda technology, the new
emphasizing the technology Present a • Dependency
Demonstrate city’s own role communication issues
relevance to strategy for
• Data protection
concrete Detail the city’s winning over
city-specific expected financial citizens to the new
challenges commitment technology
solutions can be implemented and not the (Exhibit 2). Medium-size cities need smaller-
nuts and bolts of the purchase process. They scale solutions. Technology firms will need
should present fewer details about the to research and design standardized products
technical aspects of the hardware or software that are pitched directly to this cohort—
in play and answer more questions about products that incorporate lessons from larger
how it will be used from day to day: What is smart-city projects but also factor in the
the operating model? Who among the needs and opportunities that smaller cities
local partners needs to be involved in its face. Pricing structures and financing
rollout, and to what degree? Potential options may need to be configured differ-
concerns about data protection and interoper- ently, for example, given the unique
ability should be addressed during the first programs and infrastructures found in
meeting with city officials (Exhibit 1). smaller cities.
Develop solutions for midsize cities. Compa- Ensure interoperability. Vendors need to take
nies need to offer affordable solutions cities’ concerns about being dependent on
for midsize cities as a complement to their a single provider seriously and address them
existing solutions for megacities. After explicitly. One viable option would be
all, conurbations with between 150,000 and to use “open” interfaces that allow for better
5,000,000 inhabitants in the European integration with existing systems and that
Union account for 42 percent of GDP, whereas enable cities to switch to another provider (if
megacities with more than 10,000,000 necessary) at the end of a contract. This
inhabitants contribute just 12 percent would require the development and enforce-
Exhibit 2
Midsize cities account for more than 40% of GDP.
2010, %1
Number of
GDP of EU cities by city population, Share of agglomerations/
share of total GDP population conurbations
Small cities
and rural 37 47
regions
Capturing
efficiencies
through smart
technologies
Smart data-driven solutions are allowing cities to do more with less.
Mayors and city-agency leaders around large US city is using an automated system
the world aspire to help their local economies to dim or turn up street lamps based on
grow. But economic growth does not auto- sensors indicating the prevailing lighting
matically deliver a better quality of life for conditions—saving the city as much as
citizens. In fact, growth can often have 30 percent on energy costs. Other cities (in
unintended effects on communities and the California and Ohio, for instance) are
environment. Investments in new busi- relying on centralized control systems to
nesses, for instance, can provide more manage their electricity substations—
opportunities for more workers but can also the facilities that contain power lines, trans-
result in congested roads and smog. To formers, circuit breakers, and the equip-
achieve smart growth—delivering environ- ment used to measure energy output and
Shannon N.
Bouton
mental as well as economic value—many distribution. The use of automation
and Kate Toews city officials are using data-driven solutions to technologies can help cities dramatically
are specialists in reduce spending, create efficiencies, and reduce power outages and transmission-line
McKinsey’s improve service delivery. losses; this is particularly significant
Detroit office, and
when you consider that there have been five
Jonathan
Woetzel is a
Energy major blackouts in the United States
director in Some cities are using smart meters to better in the last 40 years, three of which have
the Shanghai office. match electricity supply with demand. One occurred in the past decade.
Capturing value
from IT: A ten-point
plan for the
public sector
Targeting select areas could help state and local governments improve the efficiency and
effectiveness of existing public services and enable the creation of new ones.
marketing, website usability, and web basic daily services from the public sector.
analytics. Most important, governments will Individuals have access to more than
need to engage citizens, businesses, 160 online services, including unemployment
and individual agencies in contributing or benefits and property registration. They gain
creating applications and content. access to services through a physical
One US city did just that when it formed a identification card or an online personal
cross-agency team to study its licensing identification number; government
process for restaurants. The team collected officials recently added mobile access
input from members of the business via smartphones.
community and, based on the feedback, ended
up reengineering the entire process—for 3. Open up the data to spark innovation and
instance, cross-training health inspectors so create new and better services. While
they could conduct checks on behalf of much has been written about governments
other agencies and adopting an electronic achieving transparency through “open
format for many of the licenses being data”—freely available, machine-readable
issued. The process became much simpler as information with few or no user restrictions
a result: inspectors were able to complete and at low or no cost—many govern-
building checks in one or two weeks instead of ments have yet to master this goal for several
five or six. reasons. There is rarely a natural, central
In another example, officials in one owner of data; technology platforms tend
European government built an online plat- to be outdated and therefore do not
form that is changing how citizens get necessarily work well with external systems;
may consider this approach a political been able to upgrade the services it pro-
instrument designed to avoid scrutiny rather vides its citizens while spending less than half
than a sincere effort to improve the delivery of what it would cost it to build its own
of IT projects. system. The “supplier” state is expected to
save about 20 percent in operation and
10. Spearhead intergovernmental partner- maintenance costs.
ships to tackle common challenges.
Most governments undertake the same kinds
of modernization projects and rely on the Implied throughout the ten-point plan
same types of technologies, but historically is a relentless focus on change management—
there has been limited cooperation between indeed, a scan of management literature
local or regional governments on large suggests that the majority of organizational
IT projects. Such partnerships can yield transformations fail because of insufficient
enormous benefits. Local or regional attention to people and culture. In the case of
governments can use one another’s existing IT-enabled projects, resistance to change
infrastructure and expertise, accelerating from certain constituencies will be inevitable
the time it takes to implement projects and for well-established logistical and political
significantly reducing rollout costs, opera- reasons, and because of the overwhelming
tional costs, and future systems-enhancement complexity of the rollout itself. To combat
costs. Such partnerships can also ensure this, governments should develop and com-
that governments are complying with federal municate clear and compelling stories
mandates and standards. that address the rationale for and relevance
There are challenges associated with such of doing things differently. They must
partnerships. Cooperating entities may also ensure that ambassadors for change are
need to draw up detailed agreements about embedded throughout the organization.
intellectual-property rights. They may Excellence in government is contingent
also need to come to a shared understanding upon creative, effective uses of IT. But
of public-sector procurement procedures and all too often, public-sector leaders are unable
policies, which, as we mentioned earlier, to implement their policies because of IT
are often not conducive to quick and efficient roadblocks, including competing commit-
implementation of new technologies or ments, regulatory restrictions, and
innovative programs. However, all parties can constant, ever-changing demands from the
The authors
reap large rewards. In one such partner- populations they serve. Taken together,
would like to thank
Kate Jackson
ship, one US state is offering another access to the ten-point plan presented here provides
for her contributions its health-benefit information system a comprehensive road map for navigating
to this article. as a shared service. The “customer” state has these obstacles. n
credit tk