Activa 3G Features & Specifications

 Mileage
60 Kmpl
 Engine CC
109.2 cc
 Top Speed(Km/h)
82 Kmph
 Power
8 bhp @ 7500 rpm
 Torque
8.83 Nm @ 5500 rpm
 Engine Type
Air Cooled 4 Stroke SI Engine
 Fuel Tank
5.3 Ltrs
 Ground Clearance
153 mm

The Honda Activa is one of India's most beloved scooters. But this is not the reason it is being
talked about today. The Activa is the one that made scooters fashionable in India again. This
time around, it has become the highest-selling two-wheeler in India for the year 2016 (January-
June period). The Activa has broken the 17-year stranglehold of motorcycles when it comes to
two-wheeler sales in India
 Navi Features & Specifications
 Mileage
60 Kmpl
 Engine CC
109.19 cc
 Top Speed(Km/h)
81 Kmph
 Power
7.8 bhp @ 7000 rpm
 Torque
8.96 Nm @ 5500 rpm
 Engine Type
4-Stroke SI Engine
 Fuel Tank
3.8 Ltrs
 Ground Clearance
156 mm

Honda unveiled the Navi at the 2016 Delhi Auto Expo earlier this year. The Navi is a cross
between a scooter and mini-motorcycle. The 'mini-bike' was launched with a price tag of Rs
39,500 (ex-showroom, Delhi). Honda sold around 10,000 units within a few months of the
launch and now the Japenese bikemaker has announced that the sales of the Navi have
crossed the 50,000 unit mark prior to the festive season. Within just six months of its launch,
Honda has clocked the 50,000 sales figure for the 'mini-bike', which is decent enough for this
new offering from Honda. The Navi is also highlighted as the top-10 highest selling scooters
across the country
 CB Shine Features & Specifications
 Mileage
65 Kmpl
 Engine CC
124.7 cc
 Top Speed(Km/h)
93 Kmph
 Power
10.57 bhp @ 7500 rpm
 Torque
10.30 Nm @ 5500 rpm
 Engine Type
Air Cooled 4 Stroke SI Engine
 Fuel Tank
10.5 Ltrs
 Ground Clearance
157 mm

The Honda Shine is one of the most comfortable and efficient bikes in the executive 125cc
segment. It is also one of the best selling motorcycle in that segment in India. A frugal 125cc
engine powers the bike, producing 10.8 PS of power and 10.3 Nm of torque. The claimed
mileage of 65 kmpl and Honda's trademark refinement and reliability means hassle-free and
cost-effective ownership. The Shine starts at a price of INR 55,560 Ex showroom, New Delhi
 CB Hornet 160R Features & Specifications
 Mileage
60 Kmpl
 Engine CC
162.71 cc
 Top Speed(Km/h)
110 Kmph
 Power
15.6 bhp @ 8500 rpm
 Torque
14.76 Nm @ 6500 rpm
 Engine Type
Air Cooled 4 Stroke SI Engine
 Fuel Tank
12 Ltrs
 Ground Clearance
164 mm

The Honda CB Hornet 160R has been a successful product for Honda ever since its launch in
December 2015. Based on the Unicorn 160, the new motorcycle was focussed more towards
the young buyers with its sharp and sporty styling. To cash in further on this positive trend,
Honda has launched special edition of the CB Hornet 160R. The special edition models will be
available in dual-tone shades of Striking Green and Mars Orange. The Honda CB Hornet 160R
special edition also gets new graphics on tank and also gets rim tape to distinguish themselves
from the stock model
 CBR250R Features & Specifications
 Mileage
29 Kmpl
 Engine CC
249.6 cc
 Top Speed(Km/h)
135 Kmph
 Power
26.15 bhp @ 8500 rpm
 Torque
22.9 Nm @ 7000 rpm
 Engine Type
Liquid Cooled 4 Stroke SI Engine
 Fuel Tank
13 Ltrs
 Ground Clearance
145 mm

The Honda CBR 250RR has to be amongst the most highly anticipated new motorcycle launch
globally. It first debuted as ‘Light Weight Super Sports’ at the 2015 Tokyo Motor Show and ever
since then bikers have been waiting to see the production version of the 250cc motorcycle.
Among the main reasons for the curosity surrounding the bike is its sporty styling, the current
generation CBR 250R isn’t the most pretty looking bike on sale and is more of a sports-tourer
than an outright quarter-litre supersports machine
 Dio Features & Specifications
 Mileage
60 Kmpl
 Engine CC
109.2 cc
 Top Speed(Km/h)
83 Kmph
 Power
8 bhp @ 7000 rpm
 Torque
8.77 Nm @ 5500 rpm
 Engine Type
Air Cooled 4 Stroke SI Engine
 Fuel Tank
5.3 Ltrs
 Ground Clearance
158 mm

The Dio has been a successful product for Honda Motorcycle and Scooter India Pvt Ltd (HMSI).
The company has sold 10 lakh Dio’s and to commensurate the same, the 2016 model has been
launched. The new model comes with a new Matt Axis Grey colour and a premium 3D emblem.
The new colour and premium emblem are offered at no extra cost to the customer and will
continue to be sold at Rs 48,264 (Ex-showroom, Delhi).
1.
PERSONAL SELLING
:
It involves personal confrontation either by phone or face,
itis an expensive and time-consuming tool of promoting the
product.
2.
ADVERTISING
:

It is defined as a paid non-personal communication with a

target(usually mass) market. It is cost effective and can reach a
large number of people. Itcan also be used for long term or short
term objectives. There are various forms or mediums through
which can advertise.
A. Broadcast Media:
•
Television
•
Radio
•
Cinema
B.Print media
•
Newspapers
•
Magazines
•
Leaflets
C.Outdoor media:
•
Posters and billboards.
1.PUBLIC RELATIONS AN PUBLICITY:

Public relations are an umbrella term and refer to the totality of the
organization’sbehavior with respect to the society in which it operates.
The maybe regarded as goodor bad and is reflected in the company’s reputation
and image
Public relations are an umbrella term and refer to the totality of the
organization’sbehavior with respect to the society in which it operates.
The maybe regarded as goodor bad and is reflected in the company’s reputation
and image.
2.SPONSORSHIP:
Sponsorship can be seen as a part of public relations and it is certainly the case
thatsome sponsorship goes on to generate positive publicity for the organization.
3 . D I R E C T M AR K E T I N G :
It is an interactive system of marketing which uses one or more advertising media
toaffect a measurable response at any locations.
4.DIRECT MARKETING INCLUDES:
•
Direct mail.
•
Telemarketing.
•
Door to door selling.
•
Direct response advertising: ‘phone now’ or ‘fill in the coupon ads’
•
Home shopping of various types.

Factors that guide a marketer’s decision in selecting a promotion mix:

a)Nature of product
b)Overall marketing strategy
c)Buyer readiness stage
d)Product life cycle stage

PROMOTION POLICY:
➢
Company gives advertisement in different media vehicles time to tome. Like
inTV. Magazines, newspaper, etc.
➢
Hero Honda also organizes free service camps every year.
➢
Hero Honda also takes art in trade fair.
➢
Hero Honda with the help of ICICI Bank provides loan to the customers &
alsoprovide easy monthly installment scheme to customers.
➢ Hero Honda gives huge commission to their dealers.

No. of players in the two wheeler automobile sector (India):

➢
Hero Honda motors ltd.
➢
Bajaj auto ltd.
➢
TVS motors company ltd.
➢
Yamaha motors India
➢
Honda motorcycle and scooters India
➢
Royal Enfield
➢
Suzuki Motors
➢
LML

Promotion
– The fourth marketing mix tool, includes all the activities the
c o m p a n y undertakes to communicate and promote its products to the target market. It
consists
of a d v e r t i s i n g , s a l e s p r o m o t i o n , p u b l i c r e l a t i o n s , a n d d i r e c t a n
d online marketing.Promotion represents all of the communica
tions that a marketer may use in themarketplace. Promotion h
as four distinct elements -
a d v e r t i s i n g , p u b l i c r e l a t i o n s , Personal selling and sales
p r o m o t i o n . A c e r t a i n a m o u n t o f c r o s s o v e r o c c u r s w h e n promotion uses
the four principal elements together, which is common in any promotion.A d v e r t i s i n g
covers any communication that is paid for, from television and
c i n e m a commercials, radio and Internet adverts through print media
and billboards. One of themost notable means of promotion today is the
Promotional Product, as in useful itemsdistributed to targeted audiences
with no obligation attached. This category has growneach year for the
past decade while most other forms have suffered. It is the only formof
advertising that targets all five senses and has the recipient thanking the giver.
Publicr e l a t i o n s a r e w h e r e t h e
communication is not directly paid for and
includes pressreleases, sponsorship deals, exhibitions, conferences,
s e m i n a r s o r t r a d e f a i r s a n d events. Word of mouth is any apparently
informal communication about the product byordinary individuals, satisfied
customers or people specifically engaged to create word of mouth
momentum.

https://www.scribd.com/doc/21293501/marketing-strategies-of-two-wheeler-dealers