Battle Creek Transportation March Stakeholder Meeting Presentation

Transit
Master Plan
Stakeholder Meeting Presentation

March 2018
Study Goals
 Identify existing system’s strengths, weaknesses,

opportunities, and threats (SWOT)
– Review travel patterns
– Assess system efficiency
– Identify unmet transit needs
 Recommend service improvements

– Serve existing riders better
– Attract new riders
– Improve overall system productivity and reliability
2
Strengths/Weaknesses - Guiding Principles
 Service Should be Simple:
− For people to use transit, service should be designed so that it is easy to use and intuitive to
understand
 Service Should Operate at Regular Intervals:

− In general, people can easily remember repeating patterns, but have difficulty
remembering irregular sequences.
 Routes Should Operate Along a Direct Path:

− The fewer directional changes a route makes, the easier it is to understand. Circuitous
alignments are disorienting and difficult to remember.
 Routes Should be Symmetrical:

− To the extent possible, routes should operate along the same alignment in both directions
to make it easy for riders to know how to get back to where they came from.
 Routes Should Serve Well Defined Markets:

− The purpose of a route should be clear, and each should include strong anchors and a mix
of origins and destinations.
 Service Should be Well Coordinated:

− At major transfer locations, schedules should be coordinated to the greatest extent
possible to minimize connection times for the predominant transfer flows.
3
– In general, people can easily remember repeating patterns, but have difficulty
Route Weekday Service Frequency (minutes)

1W - West Michigan 60
2E - Emmett - East Ave. 60
2W - Columbia - Territorial 60
3E - Main - Post 30
3W - Kendall - Goodale 30
4N - N.E. Capital 30
4S - S.W. Capital 60
5W - Custer 30 / 60
4
– The fewer directional changes a route makes, the easier it is to understand. Circuitous
alignments are disorienting and difficult to remember.
2W
3W
2E
5W
5
– To the extent possible, routes should operate along the same alignment in both directions
to make it easy for riders to know how to get back to where they came from.
2W
3W
2E
5W
6
– The purpose of a route should be clear, and each should include strong anchors and a mix
of origins and destinations.
7
– At major transfer locations, schedules should be coordinated to the greatest extent possible
to minimize connection times for the predominant transfer flows.
Route Weekday Service Frequency (minutes)

1W - West Michigan 60
2E - Emmett - East Ave. 60
2W - Columbia - Territorial 60
3E - Main - Post 30
3W - Kendall - Goodale 30
4N - N.E. Capital 30
4S - S.W. Capital 60
5W - Custer 30 / 60
8
 Service Should be Simple:
− For people to use transit, service should be designed so that it is easy to use and
intuitive to understand

− In general, people can easily remember repeating patterns, but have difficulty

− The fewer directional changes a route makes, the easier it is to understand.
Circuitous alignments are disorienting and difficult to remember.

− Routes should operate along the same alignment in both directions to make it
easy for riders to know how to get back to where they came from.

− Routes should include strong anchors, and a mix of origins and destinations.

− At major transfer locations, schedules should be coordinated to the greatest
extent possible to minimize connection times for the predominant transfer
flows.
9
Service Improvement Opportunities
1W
One-Way
Service
Bent Tree
Apartments
River
Apartments
Family Fare
Bedford
Manor
Arbor Point
Townhomes
Battle Creek
Transit
10
1W
One-Way
Service
Bent Tree
Apartments
River
Apartments
Family Fare
Bedford
Manor
Arbor Point
Townhomes
Battle Creek
Transit
11
1W
Bent Tree
Apartments
River
Apartments
Family Fare
Bedford
Manor
Arbor Point
Townhomes
Battle Creek
Transit
12
2E Calhoun Area
Save-A-Lot Career Center
Springview
Tower
Kellogg
One-Way
Community
Service
College
West Brook
Place
Bronson
Battle Creek
One-Way
Service
13
Family Fare
2E Calhoun Area
Springview
Tower
Kellogg
One-Way
Community
Service
College
West Brook
Place
Bronson
Battle Creek
One-Way
Service
14
Family Fare
2E Calhoun Area
Springview
Tower
Kellogg
Community
College
West Brook
Place
Bronson
Battle Creek
15
2W
Tree Top Ridge

Apartments
Dollar
General
One-Way
Service
One-Way
Service
Aldi Salvation
Alternatives of Army
Battle Creek
Meijer
16
2W
Tree Top Ridge

Apartments
Dollar
General
One-Way
Service
One-Way
Service
Aldi Salvation
Battle Creek
Meijer
17
2W
Tree Top Ridge

Apartments
Dollar
General
Aldi Salvation
Battle Creek
Meijer
18
3W Legacy at
Springview The Oaks
Tower
Parkway
Manor One-Way
Service
Save-A-Lot
Family Health
Center
Battle Creek
Central HS
19
3W Legacy at
Springview The Oaks
Tower
Parkway
Manor One-Way
Service
Save-A-Lot
Family Health
Center
Battle Creek
Central HS
20
3W Legacy at
Springview The Oaks
Tower
Parkway
Manor
Save-A-Lot
Family Health
Center
Battle Creek
Central HS
21
3E
City Hall
Post Foods
Kellogg’s
One-Way
Service
River Oaks
Apartments Georgetown
Estates
Dollar General
(Planned)
Main Street Market

Bakers
(No Longer Served)
Estate
22
3E
City Hall
Post Foods
Kellogg’s
One-Way
Service
River Oaks
Estates
Dollar General
(Planned)
Main Street Market

Bakers
(No Longer Served)
Estate
23
3E
City Hall
Post Foods
Kellogg’s
River Oaks
Estates
Dollar General
(Planned)
Main Street Market

Bakers
(No Longer Served)
Estate
24
4N
Family Fare
Dollar
General
Dollar Tree
La Placita
Salvation
Army
YMCA
Cherry Hill
Manor
25
4N
Family Fare
Dollar
General
Dollar Tree
La Placita
Salvation
Army
YMCA
Cherry Hill
Manor
26
4N
Family Fare
Dollar
General
Dollar Tree
La Placita
Salvation
Army
YMCA
Cherry Hill
Manor
27
4S Dollar
General Horrocks
Farm Market
Family Fare
Salvation
Army
Lakeview
Square Mall
Meijer
Willow Creek Walmart

Apartments
Target
One-Way Social
Service Security
28
4S Dollar
General Horrocks
Farm Market
Family Fare
Salvation
Army
Lakeview
Square Mall
Meijer

Apartments
Target
One-Way Social
Service Security
29
4S Dollar
General Horrocks
Farm Market
Family Fare
Salvation
Army
Lakeview
Square Mall
Meijer

Apartments
Target
Social
Security
30
Silver Star
5W Apartments
VA
Musashi Auto
Parts
Brookside
Apartments
DENSO
Manufacturing
KCC Tech
Center
Willow Creek
Apartments
II Stanley Co.
31
Silver Star
5W Apartments
VA
Musashi Auto
Parts
Brookside
Apartments
DENSO
Manufacturing
KCC Tech
Center
Willow Creek
Apartments
II Stanley Co.
32
Silver Star
5W Apartments
VA
Musashi Auto
Parts
Brookside
Apartments
DENSO
Manufacturing
KCC Tech
Center
Willow Creek
Apartments
II Stanley Co.
33
Creek Valley Bedford Hills

6W
Musashi Auto Rolling Hills

Parts
Family Fare
Bedford Manor
Brookside
Apartments
DENSO
Manufacturing KCC Tech
Center Avenue A
II Stanley Co.
34
Threats to Implementation and Success
 Jurisdictional Boundaries
36
 Infrastructure
– Americans with Disability Act (ADA)
– Pedestrian connections
YMCA
St. Philip
High School Cherry Hill
Manor
37
 Resources
– The number of vehicles required to operate a route
depends on several factors
• Route Length + Service Frequency 1:00
• Average Speed, which is impacted by:
– Route alignment
0:30
– Traffic congestion/rail crossings
– Ridership volumes
– Bus stop spacing 0:20
– Dwell time at stops
– The availability of resources depends of several

factors
• Battle Creek budget
• Grants
• Fares
• Funding Partners
38
 Community Support
– Proposed improvements can have an immediate impact on
ridership, but long-term growth depends on increasing
awareness and appeal of Battle Creek Transit.
• Marketing/branding
• Passenger information
• Service hours and
frequency
• Fares/Passes
• Passenger amenities
39
Transit
Master Plan

March 2018
Mission / Vision / Values
 There is more than one path forward for Battle Creek

Transit.
 The future direction of the service should be guided by
community priorities, represented by the Mission,
Vision, and Values of the organization.
41
 Mission:
– The fundamental purpose of the organization
– Explains why an organization exists
 Examples:
– To provide the community with public transportation services
that are dependable, convenient, safe, cost effective, and
accessible for all. (Metro – Kalamazoo, MI)
– We deliver quality, affordable transit services that link people,
jobs and communities. (CTA – Chicago, IL)
– To provided valued transit service that is safe, dependable and
easy to use. (Tri-Met – Portland, OR)
42
 Vision:
– A picture or image of the future the organization seeks to create
– It’s not why or how, but what
 Examples:
– It is the vision of the Metro System to act as mobility managers
in offering public transportation choices to all citizens. (Metro –
Kalamazoo, MI)
– To do our part in making our community the best place to live in
the country. (Tri-Met – Portland, OR)
43
 Vision Examples (Continued):
– We will be...
• The transportation mode of choice for those with transportation options, and the lifeline for
those dependent upon our services.
• Recognized as a transportation industry leader and viewed as the most well-run public agency in
the United States. RTA will be a top-flight organization with a first-class image.
• An employer of choice in Northeastern Ohio, attracting, developing, motivating and retaining an
outstanding and diverse workforce.
• A champion for sustainable transportation, not only in reducing miles driven by private
automobiles, but also by reducing waste and emissions and conserving resources. We will
achieve the triple bottom line -- people, profit and planet.
– We will have...
• A sustainable financial position by securing local, state and federal funding to maintain a realistic
operating and capital plan. Expenses will be controlled and a minimum 30-day operating reserve
will be maintained.
• An increasing impact as a regional transportation authority by increasing our regional influence,
improving efficiency and the coordination of services.
– We will...
• Upgrade and manage technology and technology systems to best serve our customers, and
achieve or exceed the efficiencies these systems were designed to supply.
• Achieve an infrastructure state of good repair, including the systematic replacement of our buses
and trains. We will ensure execution of an effective asset management system.
• Fund, plan, coordinate, execute and deliver quality projects on time and on budget.
• Continually improve the quality of our services and enhance the value of RTA to the community.
(RTA – Cleveland, OH)
44
 Values:
– Description of what the organization believes in and how it behaves
– Drives organization’s behavior and choices
 Examples:
– Do the right thing, by being responsive, inclusive and accountable. (Tri-Met –
Portland, OR)
– We will accomplish our mission with a diverse workforce that is:
• Courteous - We will create a pleasant environment for ourselves and our customers.
• Innovative - We will seek out and encourage employees who initiate change,
improvement, learning and advancement of our goals.
• Motivated - We will meet each task with spirit, enthusiasm and a sense of pride to be
second to none.
• Professional - We will provide transit service with the highest standards of quality
and safety for our customers and ourselves.
• Reliable - We will be dependable for our customers and fellow employees, and will
maintain the highest standards of trust.
• Results-Oriented - We will focus on getting the job done and will derive personal
satisfaction from the service we provide.
(CTA – Chicago, IL)
45
 Values Examples (Continued):
– Safety:
• The safety of our passengers, our employees and the general public is always our top priority.
– Ethics and Integrity:
• We are dedicated to the highest ethical standards, including uncompromising honesty and
integrity in our daily activities.
– Service Excellence:
• We will provide safe, clean, reliable, on-time, courteous service that our customers and the
community will view as outstanding.
– Fiscal Responsibility:
• We are committed to manage every taxpayer and customer-generated dollar as if it were coming
from our own pocket.
– Teamwork:
• We believe in teamwork and will foster a spirit of cooperative effort within RTA and with our
partners.
– Responsibility and Accountability:
• Every individual is accountable. Meeting our individual responsibilities will ensure that
collectively, RTA is a high-performing organization. We will meet all regulations and
commitments and continually strive to improve.
– Respect:
• We will treat all members of the RTA family, our customers and the general public with dignity
and respect.
(RTA – Cleveland, OH)
46
Transit
Master Plan

March 2018

Battle Creek Transportation March Stakeholder Meeting Presentation

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Battle Creek Transportation March Stakeholder Meeting Presentation

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Transit

Stakeholder Meeting Presentation

 Identify existing system’s strengths, weaknesses,

 Recommend service improvements

 Service Should Operate at Regular Intervals:

 Routes Should Operate Along a Direct Path:

 Routes Should be Symmetrical:

 Routes Should Serve Well Defined Markets:

 Service Should be Well Coordinated:

Route Weekday Service Frequency (minutes)

2E - Emmett - East Ave. 60

Route Weekday Service Frequency (minutes)

2E - Emmett - East Ave. 60

 Service Should Operate at Regular Intervals:

 Routes Should Operate Along a Direct Path:

 Routes Should be Symmetrical:

 Routes Should Serve Well Defined Markets:

 Service Should be Well Coordinated:

Tree Top Ridge

Tree Top Ridge

Tree Top Ridge

Main Street Market

Main Street Market

Main Street Market

Willow Creek Walmart

Willow Creek Walmart

Willow Creek Walmart

Creek Valley Bedford Hills

Musashi Auto Rolling Hills

– The availability of resources depends of several

Stakeholder Meeting Presentation

 There is more than one path forward for Battle Creek

Stakeholder Meeting Presentation

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