Appendices

APPENDIX
Assessing consumers attitude towards apparel and developing guidelines
for online shopping

(Demographic Profile)

1. Name:

2. Gender:

• Male • Female

3. Age group do you belong:

• 20-30 years • 30-40 years

• 40-50 years • 50 & above

4. Occupation:

• Student • Homemaker
• Employed • Entrepreneur

5. Family income (yearly income in Rs.):

• Less than 3,00,000 • 3,00,001 -5,00,000

• 5,00,001 -7,00,000 • More than 7,00,000

6. Marital Status:

• Married • Unmarried

7. How frequently do you shop online:

• Once a week • More than one week

• Once a month • More than one month

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 APPENDIX A
Attitudes towards online apparel shopping
(Interview schedule)
Instructions:
1. This questionnaire is part of research survey.
2. No information will be used for any other purpose.
3. Read the statements and tick (√) according to how much the statement reflect
how you feel or think.

Note: Strongly agree- 5, Agree- 4, Neutral- 3, Disagree- 2, Strongly disagree- 1

S.
Statements 5 4 3 2 1
No
Ease of use
1. Shopping online is easy for me
2. Shopping online is clear and understandable
3. I am capable of shopping online
Security
4. Shopping online is a safe way to shop
5. Online retailers are trustworthy
6. Shopping online is very risky
7. I don’t trust the internet service providers to give
personal details online
User’s relative advantage
8. Online shopping makes me feel proud
9. Shopping online improves my shopping confidence
10. Shopping online gives me control over what I buy
11. Shopping online fits well with my status
12. Shopping online enable me to shop very quickly
13. Shopping online is compatible with my lifestyle
14. Shopping online allows me to get a better price
15. Shopping online enables me to view variety of other
items before buying

132
 APPENDIX B
Level of consumer satisfaction with website design
(Interview schedule)

S.
Statements 5 4 3 2 1
No
Information displayed
1. In online store, the information is logically
presented
2. In online store, the information on this site is well
organised
Visual design
3. The website of online store looks professionally
designed and well presented
4. The screen design on the website(i.e., colours,
boxes, menus, navigation tools etc.) of online store
is harmonious and well presented
Navigation design
5. I can easily navigate the website of online store
6. I find the website of my online store easy to use
7. The site of my online store provides good
navigation facilities to search the information
content

133
 APPENDIX C
Level of consumer satisfaction with website trust
(Interview schedule)
S.
Statements 5 4 3 2 1
No.
Website trust
1. Based on my past experience I do believe that the
transaction through online store is always safe
2. Based on my past experience I do believe that the
transaction through online store is always reliable
3. Based on my past experience I do not think that
things may go wrong with my transaction through
online store
4. Based on my past experience I am
confident that online store will promptly inform me
if at all any problem occur with any of my
transactions
5. Based on my past experience I am confident that
my transaction through online store will always be
transparent
6. Based on my past experience I do believe that
online store always protects my best interest
7. Based on my past experience, I can say that online
store is trustworthy
Perceived risk
8. I do not perceive any risk by sharing my personal
information concerning my transaction with the
online store
9. I am confident that others cannot tamper with
information concerning my transaction with the
online store
10. I believe that advanced technology can provide the
desired security for my transaction with the online
store
11. I do not think that my money will get stolen
whenever, I transact through online store
Purchase intention
12. I intend to continue using online store for
purchasing a product or service in future
13. I would strongly recommend others to use online
store
14. I shall not transact with online store in the near
future

134
 APPENDIX D
Consumer satisfaction level towards perceived apparel quality
based on online shopping

(Interview schedule)
S.
Statements 5 4 3 2 1
No.
Appearance
1. Did you received the same garment as displayed on
website
2. Did you received same color as displayed
3. Were you satisfied with the silhouette of the
garment ordered
4. Did the garment purchased online look attractive
both on and off the body
5. Were you satisfied with the workmanship of the
garment
Material
6. Were you satisfied with the fabric of the garment
purchased
7. Were you satisfied with fabric used in pattern
design
8. Were the fasteners of good quality in the garment
ordered
9. Were you satisfied with the trimmings and threads
of the garment purchased
10. Did you find any defect in related to print & fabric
Performance/Durability/ Garment care
11. Were you satisfied with the Colourfastness of the
garment
12. Were you satisfied with durability of the garment
13. Were the care labels instructions easy to understand
14. Do you find care instructions helpful in maintaining
the quality of the garment
15. Did you find any drastic change in the garment after
washing

135
S.
Statements 5 4 3 2 1
No.
Style, Design / Fit dimension
16. Were you satisfied with the size of the garment
ordered
17. Were you satisfied with the fit of the garment
ordered
18. Were you satisfied with the quality of fabric of the
garment
19. Were you satisfied with the embellishment of the
garment ordered
20. Were the garment ordered had enough allowance
of ease for body movement
Garment construction/ Workmanship
21. Have you ever found any defects related to garment
construction
22. Were you satisfied with the stitching quality of the
garment
23. Were the button and buttonhole stitches secured on
the garment
24. Were the collars and pockets securely sewn and
balanced
25. Have you ever found any stain & spot on the
garment purchased
Packaging / delivery
26. Were the garments folded & pressed properly
27. Were the garments properly packed
28. Did you received purchased order on given time
29. Did you received the garment safely
30. Was the packaging material used of good quality

136
 APPENDIX E
Consumers’ perception towards online shopping for apparel through various
websites

(Interview schedule)
Instructions:

• Rank the online shopping website which you prefer most

• Rating scale: Excellent- 5, Very Good- 4, Good- 3, Fair- 2, Poor- 1

Rank the website that has the best collection available for given
1.
categories of apparel for women
Myntra Amazon Snapdeal Flipkart Jabong
• Ethnic wear
• Western
wear
• Lingerie &
sleep wear
• Sports wear

2. Rank the websites on the basis of maximum brands available

Myntra Amazon Snapdeal Flipkart Jabong

3. Rank the websites in order of the best discount/offers

Myntra Amazon Snapdeal Flipkart Jabong

• Percentage
based discount
•
Free shipping
• Festive
discounts
• End of season/
Clearance sale

137
 5. Rank the websites for efficient presentation of the products

Myntra Amazon Snapdeal Flipkart Jabong

• Front view

• Back view

• Side view

• Zoom

6. Rank the websites for better product description for the following

Myntra Amazon Snapdeal Flipkart Jabong

• Sizes
• Fabric
material
• Colours
• Fabric
pattern
• Garment
length
• Sleeve
length
• Neckline
• Closure
• Fit
• Value
addition
• Care
instructions

138
7.a. Rank the websites on the basis of maximum payment options available

Myntra Amazon Snapdeal Flipkart Jabong

b. Which method do you follow (Rank in order)

• Cash on delivery
• Credit/Debit card
• Net banking/ Phone banking
• Equated monthly instalment (EMI)
availability

Rank the websites in order of the best delivery options

8.
(Standard/Express delivery)

Myntra Amazon Snapdeal Flipkart Jabong

9. Rank website for easy product return policy

Myntra Amazon Snapdeal Flipkart Jabong

139
 Problems you have faced while shopping online (Tick at appropriate
10.
answer)

Myntra Amazon Snapdeal Flipkart Jabong

• Size
• Colour variation
• Product view
• Price variation
• Improper product
description
• Product quality
• Not received same
garment as
displayed
• High shipping cost

• Product delivery
extended
• Poor customer
service
• Security/Privacy
issues
• Refund policy
• Value added tax
• Product return
policy

11. Any suggestions for the above mentioned websites

140