PROJECT REPORT ON

“COMPARATIVE ANALYSIS OF FROOTI AND ITS COMPETITORS

IN LUCKNOW”

SUBMITTED BY:
SAMREEN FATIMA ZAIDI
MBA (HR & IR) - II
ROLL NO.37

UNDER THE GUIDANCE OF

DR.MUKESH SHRIVASTAVA

1
 INSTITUTE OF MANAGEMENT SCIENCES,
UNIVERSITY OF LUCKNOW.

ACKNOWLEDGEMENT

I am deeply grateful to my project guide Mr.

MukeshShrivastava who has helped me in the completion of
this project .He has been a constant guiding source of
illumination for me .It entirely goes to his credit that this
project has attained its final shape. I would like to thank for his
valuable advice and guidance.
I am also thankful to all the respondents who spared their
valuable time for filling up the questionnaire and helped me out
with the project.

SAMREEN FATIMA ZAIDI

2
 INDEX

CHAPTER NO. C H A P T E R N A M E PAGE NO.

1 I N T R O D U C T I O N
E X E C U T I V E S U M M A R Y 4
OBJ ECTIVES AN D SCOP E 5

2 BACKGROUND OF TOPIC
INDUSTRY INTRODUCTION 6
PARLE AGRO PRODUCTS 9
FINANCIAL PERFORMANCE 15
INDUSTRIAL SUSTAINABILITY 15
B R A N D E Q U I T Y 15
COMPETITORS OF FROOTI 16

3 PROFILE OF THE ORGANISATIO N

P A R L E A G R O 2 1

4 RESEARCH METHODOLOGY 2 5

5 Q U E S T I O N N A I R E 3 0

6 CROSS TABULATIO N

7 FINDING AND CONCLUSION 5 1

8 L I M I T A T I O N 5 2
9 B I B L I O G R A P H Y 5 3

3
 Executive summary

Progress is a continuous process. It is relative and absolute. We

cannot stop at a certain destination and declare that target has
been achieved and we need not to go further.In this new are all
the countries & their companies are trying their best to improve
economicgrowth. This trend has created a very complex &
competitive environment in the field of business, trend & win
the race a new system of management is much needed. To fulfill
thisneed a new field of modern science has developed very fast
i.e. Master of Management. In this curriculum there are several
phases, which have to be covered &compelled properly.The
experience that I have gathered during this period has certainly
provided me with anorientation which, I believe, will help me to
shoulder my assignment successfully in nearFuture. During this
period, I have collected all the information of “Competitive
analysis of Frooti and its competitors” through primary data
which were available at Lucknow. On the basis of my research
duration, I have tried my best to arrange my work in symmetric
way. However to cover the detailed information in such a short
period was not possible.Despite the inherent shortcomings of the
study, a genuine attempt was made on my part see that the study
was carried out in the right respective. Be it a big city or a
remote village of India, the Parle agro name symbolizes quality,
health and great taste! And this reputation has been built, by
constantly innovating and catering to new tastes. Due to change
in market scenario i.e. rising trend in organized retailing, the
distributors of Parle agro product would like to know where its
products are better placed.

4
 Objectives of the Study

1. To evaluate the major competitors of frooti in the market.

2. To determine is there is any relation between consumer’s age

group who likes frootiand price level of frooti.

3.To know the satisfaction level of customers about prices of

frooti.

4. To know the how to improvement of advertising and

campaign of frooti in the market.

Scope of the study

The scope of study is limited to Lucknow and the sample size is

200.
1. To increase sales of Parle Agro Products
.2.To cope up with competition.
3. To avoid advertising clutter.
4. DATA SCOPE: - Data is collected from the Consumer

5
Industry Introduction

'Parle Products Pvt Ltd based inMumbai,India. It has been

India's largest manufacturer of biscuitsandconfectionery,for
almost 80 years. Makers of the world's largest selling
biscuit,Parle-G,and a host of other very popular brands. Its reach
spans even to the remotest villagesof India. Many of the Parle
products - biscuits or confectioneries, are market leaders in
theircategory and have won acclaim at the Monde Selection,
since 1971. With a 40% share of thetotal biscuit market and a
15% share of the total confectionery market in India, Parle
hasgrown to become a multi-million dollar company.Parle Agro
is a food and beverage companybased inMumbai,India. Parle
Agro - a trusted name in the beverage industry for agro based
drinks. Parle Agro isa leading Indian Beverage Company, the
only Indian transnational giant with the pastexperience of having
successfully launched leading soft drink brands like 'Frooti,
AppyClassic,Appy- Fizz, Bailley Packaged Drinking Water &
Confectionery brands like Mintroxand Buttercup'.

Parle Agro strength is our people who have worked towards

making ourpresence felt throughout the country and all over the
world through a strong Mumbai seenetwork and well-developed
strong infrastructure. Parle Agro has its factories located
6
inSilvassa, Patalganga, Bhopal, Chennai, Ghaziabad and
Hyderabad.

At Parle Agro, success isa habit; where greaterheights are

achieved through consumer insight, sound businesspractices,
marketing and sales innovation, with the focus on the consumer.
'Thinkingconsumer, Tasting success, Always' - that is what Parle
Agro is all about.

In the 1950s the undivided Chauhan family manufactured

beverages, water,confectionery, biscuits, etc. under its registered
brand name Parle.Over the years, the group split into three
different companies

Parle Agro, ParleBisleri and Parle Products. Currently, all three

are separate companies with separateownership and
management. They also have different products manufactured
under them. Allthree companies continue to use the family
trademark name- ‘Parle’under which the current
companies are named.

Parle Agro commenced operations in 1984. Starting with only

beverages anddiversifying to include bottled water in 1993 and
confectionery in 2007. Frooti was the
firstproduct that was rolled out of Parle Agro in 1985. It went on
to become India‟s favouritemango drink. It still has a leading
market share.

Mr. PrakashChauhan is the Executive Chairman of ParleAgro.

SchaunaChauhan is the CEO of parle agro .
Alisha Chauhan is the Director of parleagro .
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Nadia Chauhan is the Director of parleagro .

Parle Agro is an Indian company in the beverages industry and

has brands like Frooti,consistent winner of India's fruit beverage
brand, Appy, Appy Fizz and packaged drinkingwater, Bailley.

A pioneer in the Indian industry, Parle Agro is associated with

many firsts. They were thefirst to introduce fruit drinks in tetra
packaging, first to introduce apple nectar and the first
tointroduce fruit drinks in PET bottles.

In 2008, Parle Agro forayed into foods with the launch of two
confectionery brands,Mintrox mints and Buttercup candies. This
was soon followed by two more brands -Buttercup Softease and
SofteaseMithai.

Recent beverage products from Parle Agro include Saint Juice,

LMN and Grappo Fizz. In2009, Parle Agro forayed into snacks
with the launch of Hippo, in line with the company’s
vision of becoming a major player in the foods and beverages
industry.

8
Parle Agro Products

Parle Agro Pvt.Ltd operates under three business verticals:

• Beverages – Fruit ,Drinks, nectars, 100% Juice, sparkling
drinks • Water – Packaged Drinking Water • Foods –
Confectionery, snacks

1. BEVERAGES -

Frooti: Launched in 1985 as a mango drink.Frooti is the first

beverage to be launched intetra packaging in India. Frooti is
India’s favorite Mango drink and is ranked amongst themost
trusted brands in numerous national surveys.

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A) Appy Classic-
Launched in 1986 as an apple nectar and originally available in
a white tetra pack with anapple and leaf graphic, today it comes
in black tetra packaging. Appy remains the first applenectar to
be launched in India.

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 B) Appy Fizz-

Launched in 2005,Appy Fizz is India‟s first sparkling apple

drink available in a champagneshaped PET bottle. Considered
the “Champagne” of Fruit drinks.
Appy Fizz is a one of a kind product in the beverage market . Recently,
Appy Fizz hasbeen given a makeover in terms of a
new packaging.Saint Juice: Launched in 2008, Saint Juice is
available in three variants
Orange, Mixedfruit, Grape and Apple. Saint Juice is 100% juice
with no added color, sugar or preservatives.

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C) LMN-

Launched in 2009, LMN is a fresh take on nimbupani. It contains real

lemon juice and hasno artificial flavors or preservatives. LMN
works as an „Emergency Lemon Refresher‟, and
Tastes closest to authentic nimbupani.

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Grappo Fizz-
Launched in 2008, Grappo Fizz is a sparkling grape juice drink.
Credited with creating thesparkling fruit drinks category in
IndiaGrappo Fizz is along the lines of existing product Appy
Fizz. It is purple-red in color and hasno close competition in
the market. 2. 3. Snacks & Confectionery

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Hippo

HIPPO is a baked snack with the goodness of wheat. It is

available in seven flavors fromaround the world - Italian Pizza,
Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli,Yoghurt
Mint Chutney, Indian Chatpatta and Arabian Salted. These
baked wheat munchieshave no added MSG, no GMO, no
cholesterol and zero trans-fat.

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 FINANCIAL PERFORMANCE

In today’s global marketplace, where growth via acquisition is

prominent, the key toSustained positive financial performance is
the ability to understand and respond to consumer demands and
competitive pressures while reducing cost of production.

INDUSTRY SUSTAINABILITY
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 Manufacturers want to have a positive impact on society and
the environment. In addition, they want to turn sustainability
challenges into business advantages. At the heart of a well-
planned sustainability program is the belief that corporate
investment in environmental and social responsibility must
strengthen business performance to be successful. It must reduce
environmental impact, achieve genuine economy in the use of
resources, deliver a return on investment, and enhance the equity
of your company. Through automation, three major
Sustainability objectives can be addressed: • Energy
conservation and efficiency •
Environmental responsibility and resource management • Safety
for workers, machinery,
Processes and products

BRAND EQUITY

Customer loyalty is key to the success of your business, and

maintaining customer loyalty is achieved through consistently
manufacturing high-quality products, batch after batch. Indoing
so you add value to your brand.

COMPETITORS OF FROOTI

Maaza
is a Coca-Cola fruit drink brand marketed in India and
Bangladesh Mango drinkscurrently account for 90% of the fruit
juice market in India. Maaza currently dominates thefruit drink
category and competes with Pepsi'sSlicebrand of mango drink
andFrootimanufactured by Parle Agro.

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History
Maaza was launched in 1976 in India. The Union Beverages
Factory, based in the UnitedArab Emirates, began selling Maaza
as a franchisee in the Middle East and Africa in 1976.By 1995, it
had acquired rights to the Maaza brand in these countries
through MaazaInternational Co LLC Dubai. In India ,Maaza was
acquired by Coca-Cola India in 1993 fromParle-Bisleri along
with other brands such as Limca, Citra, Thums Up and Gold
Spot. As forNorth America, Maaza was acquired by House
of Spices in 2005.

Slice - Pure Mango Pleasure

Brand History

Slice was launched in India in 1993 as a refreshing mango drink

and quickly went on tobecome a leading player in the
category.In 2008, Slice was relaunched with a 'winning'product
formulation which made the consumers fall in love with its taste.

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Brand Advantage
Withthe launch of “Aamsutra” campaign in 2008 along with a
winning taste & most
Appealing pack graphics, Slice created disruptive excitement in
the category and celebratedmango indulgence like no other.As a
first ever by any brand in the Juice and Juice Drinks
Category, Bollywood‟s reigning Diva, Katrina Kaif was signed
on as the Brand Ambassador
On Slice.

Brand History
18
Tropicana was founded in Bradenton, Florida, USA, in 1947.
And is now enjoyed almosteverywhere in the world. Carefully
nurtured for over 50 years, it has matured into one of the most
respected beverage brands. Today it is the World's no. 1 juice
brand and is available in 63 countries. Since 1998, it has been
owned by PepsiCo, Inc.

TropicanaPremium Gold was re-launched as Tropicana

100% in year 2008.

Brand Advantage
It continues to select the best in fruit to craft high-quality juices,
create original products,pioneer innovative processes and
explore new markets for its products. It is devotedtowards a
healthful lifestyle by ensuring that the products are naturally
nutritious and provide the daily benefits that one needs.

DABUR REAL FRUIT JUICE

Real has been the preferred choice of consumers when it comes

to packaged fruit juices,which is what makes India's No. 1 Fruit
Juice brand. A validation of this success is that Réal
has been awarded „India‟s Most Trusted Brand‟ status for four
years in a row.

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Real is endorsed by PFNDAI. The nutritional contents of Réal
Fruit Juices & Nectars are endorsed by PFNDAI – ProteinFoods
& Nutrition development Association of India.

GODREJ JUMPIN MANGO JUICE

The foods division of Godrej Industries produces and markets

edible oils, vanaspati, fruitdrinks, fruit nectar and bakery fats.
The division has two state-of-the-art manufacturingfacilities: at
Wadala in Mumbai, the capital of the western Indian state of
Maharashtra; and atMandideep near Bhopal in the northern
Indian state of Madhya Pradesh
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PROFILE OF THE ORGANISATIONM I S S I O N

21
We will be the leaders in our business bymaintaining high
quality, introducing new and innovative products, reaching
every part of India, remaining customer-centric, constantly
Upgrading our knowledge and skills.”

“To provide consumers superior, wholesome agro based food

and drink bands
Throughwhich Parle can build a profitable; growth oriented
organization.”

HISTORY
In 1929 a small company by the name of Parle products
emerged in British dominated India.The intent was to spread joy
and cheer to children and adults alike, all over the country
withits sweets and candies. The company knew that it wouldn't
be an easy task, but they decidedto take the brave step. A small
factory was set up in the suburbs of Mumbai, to
manufacturesweets and toffees. Apart from the factories in
Mumbai and Bangalore Parle also hasfactories in Bangalore
.Parle also has factories in Bahadurgarh in Haryana and Neman
inRajasthan, which are the largest biscuit and confectionary
plants in the country. Additionally,Parle products also have 7
manufacturing units and 51 manufacturing units on contract.

OBJECTIVE: -
To build successful channel relationships (vendor to partner)To
assess the critical success factors when selling through
distributorsTo outline terms and conditions for establishing
partnershipsTo integrate sales and marketing objective

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Quality Assurance

All the products of Parle Agro Pvt. Ltd. are manufactured under
the most hygienicconditions. Great care is exercised in the
selection & quality control of raw materials,packaging materials.
Rigid quality standards are ensured at every stage of the
manufacturingprocess. Every batch of drink, packaged drinking
water and confectioneries are thoroughlychecked by quality
experts using the most modern equipment.Our drinks are made
available in Tetra Packs and Pet Bottles which retains the
freshness of the drink for a long time. The special technology
used in the packaging keeps the drink freshfor a longer period of
time. Owing to all these reasons, our products have been
awarded withISO certification. Thus we are engaged in
providing the new generation consumers withhealthy and
delicious drink to refresh.

Infrastructure
For the brands Frooti,
Appy Classic and Appy Fizz, Parle Agro Pvt. Ltd. has
strategicallylocated manufacturing facilities at Patalganga,
Bhopal, Chennai, Hyderabad and Ghaziabad.We have franchisee
location at Kolkata, Guwahati, Ambala and Jharkhand. The
23
locations of these units ensure a constant output and easy
distribution. Each factory has state-of-the-artmachinery with
automatic packaging facilities.The plant that produces Bailley
meets the stringent requirements of the BIS normscomprising of
chemical and microbiological tests. All the plants adhere to
the recommendedInternational Code of Practices and the
General Principles of Food Hygiene.The state-of-the-art plants
also minimize the wastage and render high yield. We have
strengthof highly qualified and experienced team of dedicated
engineers. These engineers along withour team of
R&D professionals are constantly involved in innovating
various techniques andmethods to add value to the industry. The
extensive distribution network, built over the years,is a major
strength for our company, since it helps us to make available to
consumers our products even in the most remote places.

PRODUCT RANGE

 “FROOTI” – Mango Drink

 “APPY” – Apple Drink

 “APPY FIZZ” – Carbonated Apple Drink

 “BAILLEY” – Packaged Drinking Water

 Primary Competitive Advantages Products are
manufactured under the most hygienic conditions

 The drinks are made available in a Tetra Pak and Pet

Bottles

 Healthy and nutritious alternative which are also delicious

24
  Access to best quality fruits

 Strategically located manufacturing facilities

 State-of-the-art manufacturing plants

 An extensive distribution network

Memberships

 Agricultural and Processed Food Products

Exports Developments Authority (APEDA)

 Federation of Indian Chambers of Commerce and Industry

(FICCI)

 Project Exports Promotion Council of India (PEPC)

 Federation of Indian Export Organizations (FIEO)

Standard Certification
 ISO certification
 HACCP certification

25
 RESEARCH METHODOLOGY

TYPE OF RESEARCH: Descriptive Research

TYPE OF DATA COLLECTED: Primary Data
PRIMARY DATA COLLECTION METHOD: Field Survey

UNIVERSE OF THE STUDY: The group of the area in which the

study has to be done. Here the universe that I have takes for
my fieldsurvey in the Lucknow city.

SAMPLE: It is group of people selected from the universe for

thestudy.
SAMPLE SIZE: 50 customersin Lucknow city.
SAMPLE UNIT: Customers
SAMPLING METHOD: Convenience Sampling Method

STATISTICAL TOOLS USED

FOR ANALYSIS: Cross tabulation,Chi Square Test, Table,
Charts, Graphs and pie- charts.

26
RESEARCH

The word research derives from the French word

recherché,from researcher , to search closely where ‘chercher’
means ‘to search’.
Research can be defined as the search of knowledge or any
systematic investigation to establish facts.The primary purpose
for applied research is discovering,interpreting, and the
development of methods and systems for the advancement of
human knowledge upon a wide variety of scientific matters of
our world and the universe.

Qualitative Research:
It is a method of inquiry appropriated in many different
academic disciplines,traditionally in the social sciences,but also
in market research and further contexts.It aims to gather an in-
depth understanding of human behavior and the reasons that
govern such behavior.These produce information only on the
particular cases studied, and any more general conclusions are
only hypothesis.

Descriptive Research:
It is also known as statistical research,describes data and
characteristics about the population or phenomenon being
studied.It answers the question who,what,where,when and
how.Although the data description is factual, accurate and
systematic,the research cannot describe what caused a
situation.Thus it cannot be used to create a causal
relationship,where one variable affects another

27
TYPE OF DATA COLLECTED:
Primary data are collected by the investigator through
field survey. Such dataare in raw form and must be refined
before use. Collection of data is the first basic step towards
the statistical analysis of any problem. The collected data
aresuitably transformed and analyzed to draw conclusions about
the population.

PRIMARY DATA COLLECTION METHOD:

In primary data collection, collect the data yourself
using methods such as interviews and questionnaires. The
key point here is that the data you collect isunique to our
research and, until we publish, no one else has access
to it.There are many methods of collecting primary
data and the main methods include:
 Questionnaires
 Interviews
 Observations
 Group interviews
 Case studies

QUESTIONNAIRE:
These are a popular means of collecting data, but ae difficult to
design and often require many rewrites before an acceptable
questionnaire is produced.

UNIVERSEOF THE STUDY:

The group of the area in which the study has to be done. Here
the universe that I have taken for my field survey in the
Lucknowcity.
SAMPLING METHOD:
28
Convenience Sampling Method:
It is a type of no probability sampling which involves the sample
being drawn from that part of population which is close
tohand.That is a sample population selected because it is readily
available and convenient.

STATISTICAL TOOLS USED FOR ANALYSIS:

Chi Square Test: -
It is a non parametric test by which we can test the
difference between the expected (Hypothetical) distri
bution & the observed distributionacross possible
response categories which is present in my questionnaire.

Cross Tabulation: -
It is a joint frequency distribution of observation on
two or more sets of variable of my research topic.

Charts:
T h e t e r m " c h a r t " a s a v i s u a l r e p r e s e n t a t i o n o f dat
ahas multiplemeanings.
•A data chart is a type of diagramor graph that organizes and
represents a setof numerical or qualitative data.
29
•Mapsthat are adorned with extra information for some specific
purpose areoften known as charts, such as a nautical
chartor aeronautical chart.

 Other domain specific constructs are sometimes called

charts,such as the chord chart in music notation or a
record chart for album popularity.

GRAPHS:
These are represented graphically by drawing a dot for
every vertex,and drawing an arc between two vertices if
they are connected by an edge,if the graph is directed,the
direction is indicated by drawing an arrow.

PIE-CHARTS:
It is a circular chart divided into sectors illustrating
percents.In a pie chart,the arc length of each sector is
proportional to the quantity it represents.Together the
sectors create a full disk.

QUESTIONAIRE

1) Where do you purchase frooti?

30
 (a) General Store (b) Pan Shop
(c) Sweet Shop (d) Canteen.

2) Which brand of soft drink you deal in?

(a) Frooti (b) Maaza

(c) Slice (d) Jump in
(e) Dabur Real (f) Others.

3 ) Which brand is the nearest competitor of frooti brand in your

opinion?

(a) Dabur Real (b) Maaza

(c) Slice (d) Jump in
(e) Others.

4 ) Which company have better distribution network?

(a) Frooti (b) Maaza

(c) Slice (d) Jump in
(e) Dabur Real (f) Others

5) Which is most preferred size of the bottle by you?

(a) 200ml (b) 300ml

(c) 500ml (d) 1000ml(e) 1500ml
6) Do you know the difference between branded and non
branded soft drink?

31
(a) Yes (b) No
7)major age groups of customers who buy soft drinks?
(a)5-15 (b)15-25
(c)25-35 (d)35-45
(e)45 above

8) What do you feel about the price of soft drinks

(a) Very high (b) High
(c) medium (d) low
(e) Reasonable

9) Do you feel a price reduction will increase the sales of

branded soft drinks?
(a) Yes (b) No

10) Which medium affect the sales most?

(a) Television (b) Magazine/Newspapers
(c) Display (d) Hoardings(e) campaign
11) Do you think that aggressive advertisement further increase
the sales volume of frooti?
32
(a) Yes (b) No
(c) No reply

12) What kind of promotional activities affect sales mostly?

(a) Free bottle scheme (b) Prize
(c) Discount creates (d) Others

13) What are your suggestion to improve the sale?

(a) New scheme (b) Advertisement
(c) Regular supply (d) Credit facilities
(e) Refrigeration system

14) Which company’s provide you a refrigerator?

a) Frooty (b) Maaza
(c) Slice (d) Others.
15) Are you satisfied with refrigerator by company in your
outlet?

(a) Yes (b) No

33
CROSS TABULATION
Case Processing Summary
Cases
V a l i d M i s s i n g T o t a l
N Percent N Percent N Percent

pl*ag

*price level age group cross tabulation.

Count
Price level A g e g r o u p Total
5 - 1 5 15-25 25-35 3 5 - 4 5

very high
h i g h
medium
l o w
very low
T o t a l

34
 Chi-Square tests
Value d f Asymp.Sig.
(2 sided)
Pearson Chi square
Likelihood ratio
Linear by linear association
N of valid cases

Analysis of Data
35
 1) Where do you purchase frooti ?

(a) General Store

(b) Pan Shop
(c) Sweet Shop
(d) Canteen.

Option No. of respondent Percentage

General Store 21 42
Pan Shop 14 28
Sweet Shop 12 24
Canteen. 3 6

Interpretation: Frooti and other soft drinks are mostly sale in

the general store so we can say that the better place for
improving sale is the general storeand after that other place is
the pan shop.
2) Which brand of soft drink you deal in?
36
 (a) Frooti
(b) Maaza
(c) Slice
(d) Jump in
(e) Dabur Real
(f) Others.

Option No. of respondent percentage

Frooti17 34
Maaza 918
Slice 7 14
Jump in 4 8
Dabur Real 7 14
Others 6 12

Interpretation- In the outlet the mostly soft drink are available

and Frooti and Maaza are the more frequentsoft drink which
isfound and other soft drinks are available i.e. Slice, Dabur Real.

37
3) Which brand is the nearest competitor of frooti brand in
your opinion?
(a) Dabur Real
(b) Maaza
(c) Slice
(d) Jump in
(e)Others.

Option No. of respondent Percentage

Dabur Real 3 6
Maaza 21 42
Slice 19 38
Jump in 6 12
Others 01 2

Interpretation- According to the retailer the nearest competitor

of Frooti is the Maaza and Slice. Other softdrink are the Jump in
and other local fruits juice
38
 3) Which company have better distribution network?
(a) Frooti
(b) Maaza
(c) Slice
(d) Jump in
(e) Dabur Real
(f) Others.

Option No. of respondent Percentage

Frooti 15 30
Maaza 13 26
Slice 10 20
Jump in4 08
Dabur Real 5 10
Others 3 6

Interpretation:The distribution network of the Frooti brand is

good as regards to their near competitors like Maaza and Slice.
According to the retailer point of view because the
manufacturing unit of Frooti is found in this state.

39
5)Which is most preferred size of the bottle by you?
(a) 200ml
(b) 300ml
(c) 500ml
(d) 1000ml
(e) 1500ml (
(f) Use more than one tick)

Option No. of respondent Percentage

200ml 17 34
300ml 714
500ml 10 20
1000ml 11 22
1500ml 5 10

Interpretation-According to the given data it shows that the

maximum selling of the bottle and TCA pack is in 200ml, 500ml,
and 1000ml. So the best preferred size is 200ml and 500ml.
40
6) Do you know the difference between branded and non
branded soft drink?

(a) Yes
(b) No

Option No. of respondent Percentage

Yes 4386
No 7 14

Interpretation-In the market the maximum customer know

about the branded soft drink so this is advantagefor the soft
drink brand in the market

41
Q. no. 7 Major age group of customers who buy soft drinks?
(a) 5-15 (b) 15-25
(c) 25-35 (d) 35-45
(e) 45above
Option No.of respondent percentage
5-15 10 20
15-25 15 30
25-35 12 24
35-45 8 16
45-above 5 10

Interpretation:In the market most consumers age segment is

15-35.They are the prominent to visit the retail shop
andpurchase the soft drink.So the brand need to focus on this
segment of customers.
42
8) What do you feel about the price of soft drinks

(a) Very high

(b) High
(c) medium
(d) low
(e)Reasonable

Option No. of respondent Percentage

Very high 6 12
High 17 35
medium 13 26
low 9 18
Reasonable 5 10

Interpretation-According to the mostly retailer opinion the

price of soft drink is high so the brandedcompany need to
change the price of the soft drink that helps to increase the
sales

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9) Do you feel a price reduction will increase the sales of
branded soft drinks?
(a) Yes
(b) No
Option No. of respondent Percentage
Yes 3672
No 14 28

Interpretation-If the price of the soft drinks will reduce then the
sales will be increase as per the given data.

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10) Which medium affected the sales most?

(a) Television
(b) Magazine/Newspapers
(c) Display
(d) Hoardings
(e)campaign

Option No. of respondent Percentage

Television 19 38
Magazine/Newspapers 10 20
Display 8 16
Hoardings 5 10
campaign 8 16

Interpretation-In the given data explain that the advertising

media is the most prominent than other media sowe can say
that for improving sale of fruit soft drink should be use this
media and that will affect the sale in the market
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11) Do you think that aggressive advertisement further
increase the sales volume of frooti?
(a) Yes
(b) No
(c) No reply

Option No. of respondent Percentage

Yes 130 60
No 11 22
No reply 9 18

Interpretation-Aggressive advertisement is the beneficial

promotional activities for the sale promotion.Maximum retailer
are agree from the aggressive advertisement.
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12)What kind of promotional activities affect the sales
mostly?
(a) free bottles scheme (b) prize
(c) discountcreates (d)others

Option no.ofrespondents percentage

Free bottle scheme 21 42
Prize 11 22
Discount creates 14 28
Other 4 08

Interpretation:According to response the sale promotion

is increase if the brands provide free bottle scheme in the case
and also favor in the discount should provide to purchase of
product.
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13)What are your suggestion to improve the sale?
(a) New scheme
(b) Advertisement
(c) Regular supply
(d) Credit facilities
(e) Refrigeration system (Use more than one tick)

Option No. of respondent Percentage

New scheme 1836
Advertisement 13 26
Regular supply 6 12
Credit facilities 7 14
Refrigeration system 6 12

Interpretation-According to retailer perception time to time

new scheme should be provide and regularsupply is necessaryin
the market that improve the sale. Company should also provide
the refrigerator for the own product refrigeration.

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14)which company’s provide you a refrigerator?
(a)frooti (b)maaza
(c) slice (d)not anyone
Option No.ofrespondents percentage
Frooti 14 28
Maaza 19 38
Slice 12 24
Not anyone 5 10

Interpretation:
In the market the maaza brand is on the first position in
providing the fridge to the retail shop and frooti is on the
second position frooti need to improve n providing the fridge to
the outlet with better service.
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15) Are you satisfied by refrigerator by company in your outlet?
(a) yes (b) no
(c) no reply

Option No.ofrespondents percentage

Yes 29 58
No 11 22
No reply 10 20

Interpretation:
Mostly retailers are satisfied with company provided
refrigerators.

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FINDING AND CONCLUSION
1.From the chi square test after processing the data we got
the value of 0.465 is less than 0.5 therefore accept H0 and
reject H1.Means there is no relation between price level and
age group of customers who likes frooti.
2.Frooti and other soft drinks are mostly sale in the
general store so we cansay that the better place for
improving sale is the general store and after thatother place is
the pan shop
3.In the outlet the mostly soft drink are available and Frooti and
Maaza are the morefrequent soft drink which is found and other
soft drinks are available i.e. Slice, Jumpin, Dabur real.

4.According to the retailer the nearest competitor of

Frooti is the Maaza andSlice.

5.In the market the most customer age segment is the 15 to 35.
They are the prominentto visit the retail shop and purchase the
soft drink. So the brand need to focus on thissegment of
customers.

6.According to the mostly retailer opinion the price of soft drink

is high so they PreferFrooti.

7.Aggressive advertisement is the beneficial promotional

activities for the salepromotion. Maximum retailer are agree
from the aggressive advertisement.

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Limitations:

1. Some of the responses might be biased

2.Most of the survey was carried out in and around Lucknow.
1. It is wholly based on primary data.
2. Few people were not responding as we expect
from them and they were reacting for the survey
is conducted for false purpose.
3. As the time was less for conducting the survey, so the
survey could not beconducted in a large area

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 BIBLIOGRAPHY

Websites:

www.frooti.com
www.jsource.com
www.wikipedia.com

BOOKS:
Statistical Method by S P Gupta.
Reseach Methodology by C R Kothari.’
Methodology of research insocial sciences byKrishna Swami.

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