A

RESEARCH PROJECT REPORT

ON
“A STUDY ON CUSTOMER PERCEPTION TOWARDS
HOME INSURANCE”

Submitted in partial fulfillment of the requirement

For the award of degree
of
MASTER OF BUSINESS ADMINISTRATION
SESSION (2017-18)

SUBMITTED TO: - SUBMITTED BY:-

Mrs. Shaffali Agarwal Mustafa
Assistant Professor MBA 4th Semester
Roll No. 16021065

IFTM UNIVERSITY, MORADABAD

 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed

in the development of this work and who influenced my thinking, behavior, and acts
during the course of study.

I also extend my sincere appreciation to Dr. Manjula Jain (Director, School of Business
Management) who provided her valuable suggestions and precious time in
accomplishing my project report.

I am thankful to Mrs. Shaffali Agarwal (Project Guide) for her support, cooperation,
and motivation provided to me for constant inspiration, presence and blessings.

Lastly, I would like to thank the almighty and my parents for their moral support and my
friends with whom I shared my day-to-day experience and received lots of suggestions
that improved my quality of work.

Mustafa

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 CERTIFICATE OF ORIGINALITY

I Mustafa Roll No.16021065 a full time bonafide student of final year of Master of
Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby
certify that this project work carried out by me at “A STUDY ON CUSTOMER
PERCEPTION TOWARDS HOME INSURANCE” and the report submitted in partial
fulfillment of the requirements of the programme is an original work of mine under the
guidance of the mentor “Mrs. Shaffali Agarwal”, and is not based or reproduced from
any existing work of any other person or on any earlier work undertaken at any other time
or for any other purpose, and has not been submitted anywhere else at any time.

(Mustafa)
Date:__________________

(Mrs. Shaffali Agarwal)

Date:__________________

ii
 TABLE OF CONTENTS

S. No. Title- Page no.

Acknowledgement i
Certificate of originality ii
Table of contents iii

1 Abstract 1

2 Introduction 2

3 Objectives and scope of the study 11

4. Literature Review 12

5. Opted Research Methodology 14

6. Findings and Analysis of data collected 15

7. Discussion, Conclusion and Recommendations 22

8. Implication of Future Research 25

9. References and Bibliography 26

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