01

The
Schneider Electric
Brand
Our brand is more than a look and feel, a logo or a tagline. It is what
guides our purpose. It instructs how we behave and informs what we
deliver to our customers. Put simply, our brand is who we are.
Brand Essence
This is our Brand Manifesto, representing our promise to all of our stakeholders —
customers, partners, employees, influencers and shareholders. This guides our
purpose, commitment and action.

The change in our world is more profound than ever, driven by a new scale and
speed of urbanisation, digitisation and industrialisation. New technologies,
enabling distributed and connected energy for the first time, challenge us to
redefine the way we live our lives.
We believe access to energy is a basic human right. We want everyone on our
planet to have access to safe, reliable, efficient and sustainable energy. At
Schneider Electric, we’re committed to providing innovative solutions that
address the energy paradox: balancing our planet’s carbon footprint with the
irrefutable human right to quality energy.

We invent technologies that will transform places where we live, work and play.
Brand
With our ingenious design philosophy we deliver solutions that integrate seamlessly Essence
into our environment, supporting the rhythm of our lives — empowering people
to do more with less.
LIFE IS ON
As the global leader in energy management and automation, we create connected
technologies that reshape industry, transform cities and enrich lives.

At Schneider, we call this Life Is On.

Schneider Electric Brand Guidelines

June 2015
Brand Values
Our Brand Values define our high-performance culture ambition — from our
mindset to our behaviour. We express these values in the way we act every
day — to each other, with our customers, partners and all stakeholders.

Straightforward
S We are straightforward. We do what we say and we communicate
in simple ways. We behave with integrity.

nd Values
Challenge Bra
C We challenge ourselves and others to rethink what is expected.

ve

St
We are agile and move at the speed of change.

cti

rai
Brand

Effe

ghtf
Open
Essence

orward
O We are open. We value differences. We listen. We learn, connect
and collaborate with others.

ate
LIFE IS ON

ion
Passionate

s
as

Ch
We are passionate about our customers, our people, our business
P and our technology. We are positive in our approach to finding
P al
len
ge
solutions that improve our lives. Open

Effective
E We are effective. We deliver on promises. We are pragmatic and
fast, and we compete to win.

Schneider Electric Brand Guidelines

June 2015
Brand Attributes
These are the core customer benefits that guide what we deliver, providing inspiration,
from our ingenious solution-design to our R&D technology vision. We will rally our
collective focus to create competitive brand-differentiation with these four core
attributes, supported by the same consistent brand messaging.

nd Attributes
Connectivity Bra
We interconnect IT and OT (Operational Technology) to produce
nd Values
actionable information for better business results. Bra

Co
ty

ve

St
iability and Safe
Sustainability

nne
cti

rai
We help to sustain customer resources, reduce CO2 emissions, and to Brand

Effe

ghtf

ctivity
better manage and ensure more livable environments.
Essence

orward
Efficiency

ate
We help our customers achieve better energy and process efficiencies LIFE IS ON

ion
Rel
in their cities, businesses, plants, buildings and homes through superior

s
as

Ch
solutions that are easier to use. P al
len

Su
ge

st
Open ai
Reliability and Safety na
We build and deliver safe, reliable products and solutions, from the y bil
enc ity
simplest of switches to complex operational ecosystems. Effici

Schneider Electric Brand Guidelines

June 2015
Brand Stories
These are the places where the stories of our distinctive competencies
and experiences are brought to life — compelling stories that cover all of
our businesses, segments and target audiences. This connection to real
customer needs creates tangible Schneider relevance.

Brand Stories • Urbanisation

In • Smart Cities
• Safety and Reliability Ou
es nd Attributes r • Urban Efficiency
• Connected Homes Bra

Bu
• Smart Mobility

Ho

ild
• Style
nd Values

ur

ing
• Smart Grid
Bra

In O
• Sustainability

sa
• Renewables
• Partnership/Growth

nd C
Co
ty

ve

St
• Intelligent Buildings

afe

nne
cti

rai
• Green Buildings

ities
Brand
S

Effe

ghtf

ctivity
nd
Essence

orward
lity a

ate
bi

LIFE IS ON
a

ion
i
Rel

• Digitisation s • Industrialisation
as

Ch
P al
• Content on Demand len • Internet of Things (IOT)

Su
ge

st
Open

I
d

• Data Centres ai • Productivity

n
ou

na

Ou
bil
Cl

• Cybersecurity enc
y ity • Process Automation

r
In
• Big Data th
e Effici du
• Modernisation of Technology
In str
ies
• Co-location and Web Giants • Sustainability
• Partner Ecosystem • Energy Efficiency

Schneider Electric Brand Guidelines

June 2015
Elevator Pitch
These are the stories that our distinctive competencies and experiences bring to life.

Brand Stories

nd Attributes
Bra

nd Values
Our technologies ensure that Life Is On everywhere, for everyone Bra
and at every moment.

We embrace a high-performance culture by being straightforward,

accepting of challenge, open, passionate and effective.
Brand
Our ingenious solutions enable lives to be more connected, Essence
sustainable, efficient, safe and reliable.

We serve our customers by offering the largest portfolio of our

industry, bringing expertise to our segments and partners.

Schneider Electric Brand Guidelines

June 2015
Schneider Electric
Boilerplate Messaging
Our boilerplate describes who we are, what we do and Schneider Electric is the global leader in energy management and
automation. With revenues of €25 billion in FY2014, our 170,000
why it matters.
employees serve customers in over 100 countries, helping them to
manage their energy and process in ways that are safe, reliable,
efficient and sustainable. From the simplest of switches to complex
operational systems, our technology, software and services improve
the way our customers manage and automate their operations. Our
connected technologies will reshape industries, transform cities and
enrich lives.
At Schneider Electric, we call this Life Is On.

Schneider Electric Brand Guidelines

June 2015