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PRESS RELEASE:
Unified Grocers Endorses WIN Rewards as a Key Loyalty
Initiative
Thu, 16 Sep 2010, 18:11:48 EDT
Unified chose ESI's WIN platform as one of its loyalty solutions because of its simplicity,
affordability and above all, its focus on the needs of the independent grocer. The WIN
program allows independent grocers to identify and reward their best customers without
the overwhelming data and cost burdens typically found in loyalty offerings. "Our loyalty
philosophy is simple: focus on those elements which keep the consumer loyal while
taking the burden off the grocer," said Ian Diery, CEO of ESI, "Sometimes too much information is simply too much, and it is
our responsibility to provide our partner the optimum amount of information that allows them to maintain a strong consumer
focus within a reasonable budget."
Unified's Executive Director of Retail Support Services, Kory Burwell, stated, "In today's challenging times, the independent
grocer needs the right information in order to compete effectively and grow. ESI's WIN Rewards Program is designed to
increase customer loyalty and sales. Undifferentiated discounting has not proven to be effective against large grocery chains
that use electronic media for targeted customer marketing. WIN adds tremendous value by bringing to the grocer the technical,
marketing, and analytical expertise to compete in today's economy."
Founded in 1922, Unified Grocers, Inc. is a retailer-owned wholesale grocery distributor that supplies independent retailers
throughout the western United States. Unified and its subsidiaries, which generated approximately $4.1 billion in sales during
fiscal 2009, offer independent retailers all the resources they need to compete in the supermarket industry.
About ESI:
Founded in 1999 and based in San Mateo, California, ESI introduced eScrip, an electronic scrip program to provide resources
to organizations that support children through member retailers. In 2008, ESI Introduced the WIN Rewards Program to offer a
low cost loyalty solution specifically designed for local and regional grocers. ESI currently process over 76 million transactions
and $2.5 billion in sales annually. ESI's board and officers include individuals with diverse backgrounds that include computer
technology, banking systems, marketing, accounting, fundraising, and the non-profit sector.
http://send2press.com/newswire/print/news_2010-09-0916-003.shtml 9/16/2010
PRESS RELEASE: Unified Grocers Endorses WIN Rewards as a Key Loyalty Initiative :... Page 2 of 2
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