Professional Documents
Culture Documents
Service
A Feasibility Study Presented
To the Faculty of Senior High School
Immaculate Conception College
Balayan, Batangas
By:
Bancoro, Laila Nicole B.
Bathan, Catherine Joy B.
Cabral, Kristine E.
Maala, Lesilie M.
Manalo, Eleanor Mae B.
Palanca, Maricon Emi B.
Rom, Katherine Joyce
Veroya, Sheila Mae G.
March 2017
PAGE ii
ACKNOWLEDGEMENT
The researcher’s would like to thank the Almighty God for the wisdom,
determination and strength that He has given to the researchers in order for
them to come up with this study. They would also like to thank their parents
for their support in making this study as well as their Management Instructor,
Mr. Richard M. Frontera III, M.A, for giving them advice and ideas while
DEDICATION
The researchers would like to thank first and foremost the Almighty God
for His presence while making this study. They also dedicate this work to their
classmates and friends for helping and giving them some ideas. The
researchers would like also to thank their parents to make this business plan
possible. To their Management Instructor, Mr. Richard M. Frontera III, M.A., for
THE RESEARCHERS
PAGE iv
ACCEPTANCE SHEET
APPROVAL SHEET
Approved by the Panel of Examination of Examiners on Oral
Business Name:
“Lai Alimento’s Catering
Services”
Business Members:
JESSICA RIVAL
Panelist
TABLE OF CONTENTS
TITLE PAGE . . . . . . . . . . i
ACCEPTANCE SHEET . . . . . . . . ii
DEDICATION . . . . . . . . . IV
ACKNOWLEDGEMENT . . . . . . . . V
LIST OF TABLES . . . . . . . . . VI
HIGHLIGHT . . . . . . . . . 1
CONCLUSIONS TO FEASIBILITY . . . . . . 2
PERSONNEL . . . . . . . . . 6
MANAGEMENT PROPOSAL . . . . . . 7
MARKETING DESCRIPTION . . . . . .9
DEMAND . . . . . . . . . 10
PAGE vii
SERVICE . . . . . . . . . 13
SERVICE PROCESS . . . . . . . . 14
TECHNOLOGICAL ASSISTANCE . . . . . . 14
SERVICE SCHEDULE . . . . . . . 15
MANPOWER REQUIREMENTS . . . . . . 19
SERVICE COST . . . . . . . . 25
FINANCERS . . . . . . . . .
PROJECT EMPLOYEES . . . . . . . 41
OTHER BENEFITS . . . . . . . . 42
THE GOVERNMENT . . . . . . . 42
OTHER BENEFICIARIES . . . . . . . 42
VISION . . . . . . . . . 44
MISSION . . . . . . . . . 44
OPENING PROGRAM . . . . . . . 44
SAMPLE PROMOTION . . . . . . . 46
APPENDIXES
APPENDIX A . . . . . . . . 48
APPENDIX B . . . . . . . . 50
APPENDIX C . . . . . . . . 52
APPENDIX D . . . . . . . . 54
CURRICULUM VITAE . . . . . . . . 55
INTERVIEW . . . . . . . . . . 65
..
.
PAGE 1
Chapter I
Executive Summary
HIGHLIGHTS
the guidelines and have reached the qualifying point in order for a business to
more. The Lai Alimento’s Catering Service built a stable partnership with
Palanca’s Photo prints and Bathan Beats and sounds that differs this catering
service from others. This catering service does not only offers cuisines and
designs but also offers photo booths that all pictures are taken by the guest
The company has built it strength through the stable bond of stock
this study shows that the business to be put up is very much feasible.
PAGE 2
CONCLUSIONS TO FEASIBILITY
simple catering service but provides all around job in order to produce a
Alimento undergoes crucial study, which proves that this company has unique
qualities that differ from other catering services. Since Catering services are
known for their way of serving and giving the best for their clients. Lai Alimento
wants to give much better service that no one has ever done before.
PAGE 3
Chapter II
whole picture. It is the key to introduce the beauty of a certain business that
aims to last later. It also reflects the professionalism of its founders. Lai
Alimento came from the Chinese word “to come” and Spanish word “alimento”
which means food. The firm was built for food enthusiasts who love Asian and
European cuisines.
organization due to the fact that it has two or more owners. These pertain to
the fact that it has two or more owners that generally receives the profit of the
business. Thus this kind of business organization was very risky due to the
fact that it has two or more owners should put the trust on their fellow business
owners
PAGE 4
5
main office at the said place where most of the people are passing by and due
The place was chosen due to the fact that it is more visible and
festivals such as Feast of St. John the Baptist and the Feast of the Immaculate
Conception where more people are in dire need of catering services for their
be for the business. Not only because it is a catering service which offers
Asian and European cuisines but it also offers native Filipino cuisines that
All business has its own history and background. Yet all business will
be established by the manpower and the people behind the business. Without
Capital does not only deal with money but also deals with the ideas and hard
having a catering service but the capital was not enough that is why the
founder looked for additional capital. The founder had friends way back high
school days that are willing to invest in the business. Those friends are
Maricon Emi Palanca, the owner of Palanca’s Photo printing, Leslie Maala an
accountant and Catherine Joy Bathan, the proprietress of Bathan’s beats and
sounds. Together with the chosen staffs Katherine Joyce Rom, as the event
planner, Kristine Cabral as the main chef, Sheila Mae Veroya as the designer
and Elmae Manalo as the supervisor, these people made the business
possible.
PAGE 6
CHAPTER III
PERSONNEL
impressive skills. With this set-up, Lai Alimento’s can assure that they can
manager and supervisor to guide them on what to do. With these heavy duty
personnel, Lail Alimento can assure its customers satisfaction that will bring
MANAGEMENT PROPOSAL
Lai Alimento came up with ideas which came from each co-owners or
business partners to accompany the business. These are some of the ideas to
party, but putting this accessory will depend on the will of the clients.
Providing photo booths or photo printers for the clients to take pictures
Providing food stalls for different varieties of food together with the
buffet.
Providing all the needed designs including the tarpaulins to the smallest
accessory.
These Ideas are just some of the ideas to be performed in the business.
When it comes to facilitating the business, the head chef is the one in-charge
of the kitchen. The event planner is in charge of the overall designs and the
provides the overview service of this business. Lai Alimento is not just aiming
for customers but aims to become one of the best catering services in town.
PAGE 8
Lai Alimeto’s Catering Service just like any other business has events
planner, manager and supervisor. These are three most essential personnel
has the most of the responsibility. Next is the manager who is in charge on the
organization of food and beverage service and supervisors who is under the
supervision of an assigned manager, supervise all catered events and off site
locations and various service styles. Also in the list are the financing staffs
which consist of the treasurer and auditor who is in charge of all the finances
and transactions that are happening in the business. Lastly the catering staffs
Supervisor
Manager
Events Planner Financing staffs
Catering staffs
PAGE 9
CHAPTER IV
Marketing Feasibility
MARKETING DESCRIPTION
This business has been feasible with a stable partnership with the
Palanca’s Photo Capture. This firm offers services to its target market. The
service is all about food and beverages. The catering service offers European
and Asian style cuisines. It differs from other catering service not only because
of its cuisines, but its offered ideas for the design and flow of a certain events.
Lai Alimento Catering Service offers complete package from the design
of the venue to the things needed in the kitchen. Lai Alemento also built a
stable relationship with Bathan’s Beats as its official partner for sound system
and music. This project proved that this business was feasible due to the
stable partnership that the company built with its partner and also due to its
DEMAND
consumers to buy a certain product or service. Lai Alimento chose to have this
catering service is not just about food and beverage. It is also about the design
and flow of the event. In order to succeed, are business must consider the
demand of the product and service this will mean that the business will tend to
become successful and on the other side of a lesser demand of product and
Supply and demand are two very important factors to consider when
availing service of the business. Supply and demand can affect the price of
one product because if there is a great number of supply and less demand,
PAGE 11
price will go down and contrary if there is less supply greater demand the price
printing ads, or promoting using social media. Since Lai Alimento is just a
small firm, The starting capital is limited to a certain amount not exceeding in
Twitter and Instagram accounts that will be used in promoting the business.
and last longer, and it is the purpose of business anyway. Lai Alimento’s
Catering Service is very sincere and determined to build and expand the
project because this project is not just only a business but for the people
behind this, it is their lives. And this foundation is the one that makes the
project feasible.
PAGE 13
CHAPTER V
Production Feasibility
SERVICE
more. This catering service offers European, Asian and Filipino style of
cuisines. In terms of photography and fun the clients are the one taking the
pictures using their mobile phones, after posting the pictures on Facebook
using #palanca’spicspho the photos will be printed right away to the photo
insights or ideas. Lai Alimento’s Catering Service is complete of all the event
needs. There is nothing to worry about with everything on the event because
Lai Alimento makes sure that everything is going on what is planned and
under control. This business provides events with absolute best service. It
includes ensuring the best staff which will be on hand to make the event
SERVICE PROCESS
business.
Here are some of the services that the business should provide:
The service should include all the designs and set ups in the venue.
The service should prove all the needed machineries and equipment.
The service should provide safe and clean ingredients for the client’s
The service should make sure that all utensils, equipment, and facilities
The staffs should be approachable to attend all the needs of the guests.
These are just some of the services that the needs to provide in order
TECHNOLOGICAL ASSISTANCE
will also be using modern sound systems, kitchen equipment and as well as
modern technology.
SERVICE SCHEDULE
site or venue’s like hotel, public house and other various locations. This
company strives to bring excellence to their work from basic service to full
scale outdoor events, professional meeting, weddings and many more. This
company do it all with imaginative and fabulous staff. Its catering staff can also
deliver food directly to the client’s facility at any time. The event which does
not require full service will be charge with a flat delivery fee.
production. The company needs to have the assurance that that the building is
appropriate for the type of production carried out by the organization as well as
business. Although these facilities are at cost to the organization they are
Lai Alimento’s Catering Service has everything that is needed in the service.
involves gas, water and steam and as well as various mechanical moving
parts. When it comes to services, these catering company have dinner plates,
bread plates, salad plates, water glasses, wine glasses coffee cups with
saucer, silver ware settings, linen or paper napkins, table cloth, table center
pieces, salt and pepper shakers, sugar holders, butter holders. For the serving
equipment, they possess serving trays, bus tubs and water pitchers. The
company also had serving trolleys, chafing dishes, gas range, level
equipment, dish washers, hot food trolleys, Aluminum tope, catering utensils,
microwave ovens, water and milk dispenser spoon sterilizer, coffee dispenser,
MANPOWER REQUIREMENTS
Job analysis is the study of different jobs in the company together with
Event Planner
The event planner plan’s with the client in order to determine his/her needs for
the event. The planner often discusses various characteristic of the event with,
such as the level of formality, the guest count and the vision that the client has
for the event. Also she/he informs the client of the number of staff required for
the event and presents an estimate for the services to the client. The event
planner arrives at the event to help with setting up and tearing down.
●Education
●Experience
*Phone Etiquette
solving skills
*Ability to multi-task
Supervisor
The supervisor ensures that the wait staff and cooking staff complete
task in timely manner. He/she handle any problem that arise during the events
and ensure that food is resupplied in buffet lines and cocktail trays
Qualifications:
Chef
The chef asses the decision regarding the menu and prepare the food.
A chef may be able to handle a small or huge event such as a family dinner or
a Bachelor’s party. He/she may require sous chef to assist him with meal
Qualifications:
●organizational skills
●has the ability to work under pressure that makes quick decision
●has the ability to stay calm and overcome any food production problems
PAGE 23
Server
A Server brings food to the guest and may refill water, tea, coffee and
other beverage: their role is based primarily on the type of event. Use a higher
number of servers for the events that have multiple courses so each table
Qualifications:
●attentive listener
●can do multi-tasking
●always energetic
Bartender
With events in which alcoholic beverage are served, plan and having
one bartenders for every ten guest. You may wait to have more bartenders if
Qualifications:
energetic
Service the waste disposed in time. Stores for the waste shall be design and
managed in a way that enables to be kept clean. The food waste put in
containers that can be closed and all waste get in a hygienic and
foods that can be originally disposed of at other place is a great way to reduce
the amount of food that Lai Alamento’s Catering Service throw in the trash.
And it is healthy for the environment, and it can provide some useful compost
The Recycling center has the facilities to deal with waste materials. The waste
SERVICE COST
valuable task for which is specialize expertise maybe required. When the
time workers and servers, while P3,000-P8,000 for the fulltime workers
Service may vary in the customer’s wants and how huge is the event. Hiring
Chapter VI
Financing Feasibility
requirement and the initial working capital. The pre-operation capital includes
the utilities expense, rent expense, advertising expense and expense for
licenses and business permits. For fixed capital that is used throughout the
food and beverages, transportation and travel and the salary expense. With
Capital.
Pre-operation capital
Utilities expense P100,000
Rent expense 10,000
Advertising expense 25,000
Licenses/ business permits 25,000
PAGE 27
Fixed Capital
FINANCERS/SOURCES OF FUNDS
There are many sources that can be tapped depending on the way that a
Internal funding is the sourcing of fund within the firm. It is maybe in the
form of; equity capital, or advance payments. Equity capital is one of the
Total P641,250
advance payments or deposits. These are the money that came from the
aspiring customers.
PAGE 29
borrowed funds from the bank in order to fulfill the shortage of fund.
FINANCIAL STATEMENT
The Financial statement serves as guide for the partners and creditors
in the business. The partners would be interested with the profitability and
stability of the firm. And the creditors will be interested in the ability of the form
to pay loan.
includes:
catering service as of a certain day, the balance sheet would show the
in a certain period of time. The result may show either income or loss in
the year.
FIXED ASSETS
2019 2020
Miscellaneous (30,000)
Premiums (60,000)
Equipment (100,000)
Miscellaneous (60,000)
Premiums (60,000)
Miscellaneous (60,000)
Premiums (60,000)
Miscellaneous (40,000)
Premiums (60,000)
Insurance (50,000)
Miscellaneous (60,000)
Premiums (60,000)
Insurance (50,000)
CHAPTER VII
Socio-Economic Feasibility
discussed all about the importance of Lai Alimento’s Catering Service to the
country.
Every business provides and gives value and benefits to their project
employees and personnel. If the employees are very important in the world of
business, the business on the other hand is also very important in every
employee. Business perform the give and take process because employees
are the character that gives life to the business and the business serves as the
livelihood that gives life to the business and the business serve as the
OTHER BENEFITS
THE GOVERNMENT
government is the first who are benefited. It’s because of the taxes that Lai
Alimento’s Catering Service given to the government. This tax serves as the
fund of the government in boosting the economic growth of the country and
OTHER BENEFICIARIES
Business like Lai Alimento’s Catering Service will provide and create
employment for the community and serve for the company and besides, it
also helps for the economic growth of the country especially the businesses
Chapter VIII
Gant chart is the bar chart presenting and containing the list of activities
and programs of the company in the whole year. It is very useful in a company
Christening
Wedding Month
PAGE 44
VISION
occasions that celebrates their most memorable milestones. At the same time,
service.
Mission
Opening Program
The opening program will have approximately 100 guests. The program
will start exactly at 11 am in the morning at Plaza Mabini Antorcha St. left side
serve different types of Asian, European and Filipino food. The program will
start with a short prayer to be led by Ms. Manalo then to be followed by the
ribbon cutting to be led by the four owners of Lai Alimento’s Catering Service.
After the ribbon cutting, welcoming and advertising will be led by Ms. Bancoro.
And after the speech lunch time and another production number from the
workers and staffs. The closing remarks will be led by Ms. Palanca . The
SAMPLE PROMOTION
Brochure
Front page
Back page
PAGE 47
Tarpaulin
Lai Alimento’s
Catering Service
Appendix A
Questionnaire
about the history and origin of one’s business for the partners to easily pursue
3. What was the first move you’ve done in starting catering service?
10. Why did you choose to have a catering service instead of managing
APPENDIX B
Article of Co-partnership
and Maricon Emi B. Palanca all of legal age , single and residents of Batangas
Province have this day voluntary associated ourselves together for purpose
terms and condition herein after set forth and subject to the provisions of the
existing laws.
That the names, surnames and postal addresses of this partnership are
the following:
II
Service” and the business shall be transact and operate with the same name.
III
That the main office of this partnership will be located at Plaza Mabini
IV
That the capital of this partnership is eight hundred fifty five thousand
That the purpose for this partnership is formed and organized was not
VI
That the term of this corporation is to exist at the most 50 years as long
VII
of Laila Nicole Bancoro and as the manager, she shall have the administration
of the dealings of the corporation, she shall have the power and control in
VIII
IX
That the profit and losses of this business shall be divided and
contribution as partners.
this, as the credentials that we have done and agreed on this day.
Leslie M. Maala
Partner
PAGE 53
APPENDIX C
Laila Bancoro
Catherine Joy Bathan
Kristine Cabral
Leslie Maala
Eleanor Mae Manalo
Maricon Emi Palanca
Katherine Joyce Rom
Shiela Veroya
Noted: Approved:
APPENDIX D
THE MANAGER
Balayan, Batangas
Plaza Mabini Balyan, Batangas
DEAR SIR/MADAM:
Ms. Laila Bancoro, Ms. Catherine Bathan, Ms. Kristine Cabral, Ms. Leslie
Maala, Ms. Eleanor Manalo, Ms. Maricon Palanca, Ms. Katherine Rom and
Ms. Shiela Veroya are all Grade 11 ABM students of Immaculate Conception
business entitled. “LAI ALIMENTO’S”. In this regard, I would like to seek your
you at your must convenient time. Your good will in this endeavor shall be of
Sincerely yours:
PERSONAL PROFILE
Citizenship : Filipino
Sex : Female
PERSONAL PROFILE
Citizenship : Filipino
Sex : Female
KRISTINE E. CABRAL
Sinisian, Calaca Batangas
09753146540
kristineensinacabral@yahoo.com
EDUCATIONAL ATTAINMENT
Elementary : Cubamba Elementary School
Taal Batangas
(2011-2012)
PERSONAL DATA
Citizenship : Filipino
Sex : Female
LESLIE M. MAALA
Barangay Salong, Calaca Batangas
09364322626
maalaleslie@yahoo.com
EDUCATIONAL ATTAINMENT
Elementary : Salong Elementary school
Salong, Calaca, Batangas
(2007-2012)
PERSONAL DATA
Citizenship : Filipino
Sex : Female
PERSONAL DATA
Citizenship : Filipino
Sex : Female
EDUCATIONAL ATTAINMENT
Personal Data
Citizenship : Filipino
Sex : Female
EDUCATIONAL ATTAINMENT
PERSONAL DATA
Citizenship : Filipino
Sex : Female
EDUCATIONAL ATTAINMENT
PERSONAL DATA
Citizenship : Filipino
Sex : Female