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What is CODING?
- Categorizing the data into chunks of data which are “alike”
- Assigning words to segment of texts
- Condensing data into analysable segments
- Goal is to generate analytical concepts
TYPES OF CODES
- In Vivo Codes
- Descriptive Codes
METHODS OF CODING
1. Open Coding – preliminary process of breaking down, examining, comparing, conceptualizing and categorizing
data
2. Axial Coding – Making connections between categories (open codes)
3. Selective Coding – Selecting the core categories
Tile of Research: Relationship management with the Millennial generation of public relations agency employees
Author: Tiffany Gallicano, University of North Carolina at Charlotte
Research question one: How do Millennial practitioners who work at public relations agencies describe their generation of
public relations practitioners?
Research question two: What can be learned about cultivating a long-term relationship with Millennial public relations agency
employees based on their own perspectives?
Practical Research I: Qualitative | Chapter VII: Analyzing the Meaning of Data and Drawing Conclusions
MR. MARK JOSHUA D. ROXAS, LPT
University of Perpetual Help - Molino
Research question three: What irritates or upsets Millennials when receiving feedback on their work?
REFERENCES/ACKNOWLEDGEMENT:
Mendoza, D. J. & Melegrito, M. L. F. (2017). Applied Research: An introduction to qualitative research
methods and report writing. Quezon City: Phoenix Publishing House
Saldana, J. (2009). The coding manual for qualitative researchers. London: Sage Publications
Dr. Leslie Curry, Yale University
Practical Research I: Qualitative | Chapter VII: Analyzing the Meaning of Data and Drawing Conclusions
MR. MARK JOSHUA D. ROXAS, LPT
University of Perpetual Help - Molino