APPENDIX I

Interview Guide for Broadcast Companies

Greetings! This interview is to gather data from broadcast media networks that
practice CRS. All information provided and disclosed here will only be used for
academic purposes. Thank you!

Interviewee’s name:
Broadcast Media Company:
Position:

CSR has entered the media corporations like print and broadcast entities. This
changes the dynamics of how they operate as business and how the function in
serving the public. In line with this transitional role of the media, the researchers
would like to look into the emergence and the principle of CSR in the field of
broadcast media as business.
The questions would include the following:
1. Please present the history of your company’s CSR (conceptualization,
background, mission and vision)
2. Why does your company practice CSR?
3. What are the functions of CSR in GMA Network?
4. What are the types of your company’ CSR? Can you explain where particular
do you use CSR?
5. How do you sustain your CSR programs?
6. What is the relationship of the CSR programs to GMA as a network?
7. Where does the network get budget for CSR?
8. How do you maintain and develop your CSR?
9. What do you gain from your specific CSR activities or advantages of having
CSR?
 APPENDIX II

Interview Form for Media Experts

Greetings! This interview is to gather data from the production news team. All

information provided and disclose here will only be used for scholarly purpose.

Thank you!

Interviewee’s name:
Company:
Position:

CSR has entered the media corporations like print and broadcast entities. This
changes the dynamics of how they operate as business and how the function in
serving the public. In line with this transitional role of the media, the researchers
would like to look into the emergence and the principle of CSR in the field of
broadcast media as business.

1. ABS-CBN as a network started its own thru ABS-CBN Foundation in 1989,

and GMA thru Kapuso Foundation in 1991. The practice of CSR in the country
was done as early as the 1960s. What could be the reasons of establishing
CSRs in the broadcast media business in the country?

2. What could be the possible implications (positive and negative) of the use of
CSR in broadcast companies to their news programming specifically in the
news content?

3. What could be the future of CSR in broadcast companies?