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APPROVAL SHEET
This bachelor’s feasibility study entitled, a feasibility study on the
establishment of A Feasibility Study on the Establishment of Care
Salon at Congressional Extension#35 Purok 4-A Brgy.Culiat Quezon
City and submitted by Daki, Saira D.A, Dela Cruz, Crischell R.,
Dellomos, Darrel L., Mondala, Toni Rose Q. and Perez Jr, Romulo in
partial fulfillment of the requirement for the degree Bachelor of Science in
Business Administration, Major in Marketing Management, has been
examined and is recommended for acceptance and approval for Oral
Defense.

Rhocelle Mayuga
Adviser

FEASIBILITY STUDY REVIEW PANNEL

Approved by the Committee on Oral Examination with the grade

of____.

Member Member

Chairperson
Accepted and approved in partial fulfillment of the requirement for
the degree Bachelor of Science in Business Administration, Major in
Marketing Management.

RYAN M. IGNACIO, Ph. D

Dean, College of Hospitality and Business Management

Date of Final Defense: October 2, 2017

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EXECUTIVE SUMMARY

Title: A FEASIBILITY STUDY ON THE ESTABLISHMENT

OF CARE SALON AT CONGRESSIONAL AVE EXT,

#35 PUROK 4-A LUZON AVENUE BRGY. CULIAT

QUEZON CITY

Researchers: DAKI, SAIRA D.A

DELA CRUZ, CRISCHELL R.

DELLOMOS, DARREL L.

MONDALA, TONI ROSE Q.

PEREZ JR, ROMULO

Degree: Bachelor of Science in Business Administration

Major: Marketing Management

Date of Completion: October 2017

This research is focused on the establishment of Care Salon in

Congressional Extension, Brgy. Culiat Quezon City which provides

services that aims to market those who are aiming for beauty treatments.

The uniqueness of Care Salon are the organic treatment and the interior
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design inspired by nature. The business will offer quality services in

affordable prices.

The main source of data is constructed and based from the

responses of a total of 100% respondents from students, men, women

and senior citizens. The researchers also used secondary resources such

as internet, books and other researches in order to gain more ideas and

concepts regarding the study.

The researchers found out that, care salon is a good business to

operate and has a potential to compete in the market because it brings

out the confidence and can penetrate on individuals psychologically. This

creates an abstraction of thinking of satisfying own self by giving

importance on how looking good can make you feel good. It can also

contribute on improving the self-esteem of many people.

After an in depth research conducted on the significant aspect

such as processes involved in preparing the marketing, financial,

production and operation aspect, the researchers recommend that the

business should continuously develop and enhance its services and ideas

in order to achieve customer satisfaction and loyalty.

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AKNOWLEDGEMENT

This Feasibility Study has been created in a best way possible with

full of coordination, guidance, effort, and intelligence. The researchers

extended their gratitude to the following respective persons who helped

and shares their time, ideas, and advices apropos of conceptualizing the

study towards to its success.

Dr. Maria M. Vicente, President of Bestlink College of the Philippines,

who gave inspiration and her heartfelt concern on the education of the

students by offering “Free Tuition Fee” as a scholarship grant;

Dr. Charlie I. Cariño, Executive Vice President, for encouraging the

students to study hard and be the best that they can;

Engr. Diosado T Lleno, Vice President of Administrative Affairs, for his

nonstop support to the students;

Dr. Lucia M. Narag, Research Consultant, for accrediting the little of this

study;

Dr. Ryan M. Ignacio, Dean of College of Hospitality and Business

Management, who delivered his motivational talks and lectures that helps

for the realization of the study.

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Ms. Maxima DC Mitra, OIC Research Center, for initiating a research

seminar to make us knowledgeable and prepared for this task;

Prof. Winnie L. Labor, MEM Feasibility Study subject teacher, for her

patience and hard work in discussing and explaining every single detail of

this study

Mrs. Winnie L. Labor, MEM, the researchers’ adviser, for his

supervision, guidance, and suggestions to make this study possible and

for his support and encouragement to the researchers to reach the

success of the study.

Respondents, for answering the survey questionnaire wholeheartedly as

well as the people who gave their time and knowledge about establishing

a business like Fast food Restaurant which is needed for the completion

of the study.

The researchers themselves, for exerting their efforts and perseverance

to accomplish this study. Also, for spending their time and money without

hesitation and giving their hardest to complete the task given as a

requirement in one of the reasons why this study was fulfilled;

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Family, for the financial assistance and unending love and support

they gave to the researchers by motivating them to strive harder in their

studies;

Almighty God, for the blessings, wisdom, and guidance that He

gave to the researchers who successfully completed this feasibility study

THE RESEARCHERS
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Table of Content
Page
TITLE PAGE
EXECUTIVE SUMMARY i
APPROVAL SHEET ii
ACKNOWLEDGEMENTS iii
TABLE OF CONTENTS v
LIST OF TABLES vi
LIST OF FIGURES vii

Chapter
1. BUSINESS CONCEPT
Introduction 1
Overview of the Business Concept 2
Business name and Logo 3
Business Offerings 5
Unique Quality 10
Business Structure 11
Location- Site Analysis 14
Business Feasibility Study Objectives 15
2. SITUATION ANALYSIS
Related Studies 18
Industry Review 20
Key Drivers and Key Barriers 23
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Target Market 24
Competition 26
SWOT 33

3. BUSINESS VIABILITY

Marketing Aspects 35

Management and Personnel Aspects 43

Production and Operations Aspect 60

Legal Aspect 73

Financial Aspect 76

4. BUSINESS SCHEDULE

GANT Chart of Business Activities 100

Budget Summary 102

5. CONCLUSION AND RECOMMENDATION

Conclusions 103

Recommendations 104

REFERENCES 106
APENDECES 10

A. Letter of Request to the Respondents

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B. Questioner for Respondents

C. Legal Forms

D. Certificate of English Editing

E. Curriculum Vitae of English Editor

F. Certificate of Financial Statement Consultant

G. Curriculum Vitae of Financial Statement Consultant

H. Curriculum Vitae of the Researchers List of table

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LIST OF TABLES

Table 1.1 Individual prices 5

Table 1.2 Package prices 9
Table 1.3 Description of Business Structure 13
Table 2.1 No. of Salon Establishment 22
Table 2.1 Price List of Cut Salon Services 26
Table 2.2 Marlyn D Barber Shop Pricelist 28
Table 2,3 Zeitaki Pricelist 29
Table 2.4 Kuts and Kurls Pricelist 30
Table 2.5 Hair Comb Pricelist 32
Table 3.1 Pricing Strategy of Care Salon 40
Table 3.8 Organizational Structure of Care Salon 44
Table 3.9 Job description of Duties and Responsibilities 55
Table 3.10 Employees’ Compensation 55
Table 3.11 Employee’s Benefits 56
Table 3.12 Operating Hours 60
Table 3.13 Day-off Schedule 61
Table 3.14 Equipments 63
Table 3.15 Tools and Materials 69
Table 3.16 Best Scenario Statement of Profit and Loss 79
Table 3.17 Best Scenario Statement of Cash Flow 80
Table 3.18 Best Scenario Statement of changes
In Owner’s Equity 81
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Table 3.19 Best Scenario of Care Salon

Schedule 82
Table 3.20 Best Scenario Statement of Sales 85
Table 3.21 Worst Scenario Statement of Profit or Loss 91
Table 3.22 Worst Scenario Statement of Cash Flows 92
Table 3.23 Worst Scenario Statement of Sales 94
Table 3.24 Worst Scenario Changes in Owner’s Equity 97
Table 4.1 Budget Summary 102
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LIST OF FIGURES

Figure 1.1 Business Logo 4

Figure 1.2 Business Structure 11
Figure 1.3 Location of the Business 14
Figure 1.4 Floor plan Layout 15
Figure 2.1 Cut Salon 26
Figure 2.2 Marlyn D Barber Shop 27
Figure 2.3 Zeitaki Salon 29
Figure 2.4 Kuts and Kurls Salon 30
Figure 2.5 Hair Comb Salon 32
Figure 3.1 Services to preferred by Respondents 36
Figure 3.2 Preferred cost for Hair Rebond 37
Figure 3.3 Preferred cost for Make-up 38
Figure 3.4 Manicure and Pedicure price 38
Figure 3.5 Preferred cost for Hair Cut 39
Figure 3.6 Accessibility of Business Location 41
Figure 3.7 Promotion Survey 42
Figure 3.11 Hiring Process 58
Figure 3.12 Service flow chart of the Business 62
Figure 4.1 Business Schedule 100