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Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Answer:
Operations Research is “the use of mathematical models, statistics and algorithms to aid in decision-
making. It is
1. Marketing applications:
Main application of linear programming in marketing is “media selection”.
Linear
b. An organisation produces X1 and X2 units of products R and S, respectively. In this case, the
objective function and constraints are expressed as follows:
b. Solve the following transportation problem using North-west corner method & Matrix minimum
method.
Answer3(b).
Question4. The processing time of four jobs and five machines (in hours, when passing is not
allowed) is given in following table
b. Calculate minimum elapsed time & idle time for machines A, B, C, D & E.
Answer4.
2 1 4 3
Question5. Define following criteria’s used for decision making under Uncertainty
a. Optimism (maximax or minimin) criterion
Answer 5(a).
Maximax (Optimist)
The
Answer5(b).
Maximin (Pessimist)
The maximin person looks at the worst that could happen under each action and then choose the
Answer5(c).
Laplace criterion is also called as law of equal probabilities criterion or criterion of rationality, since
Answer5(d).
A compromise between the maximax and maximin criteria. The decision maker is neither totally
optimistic (
Answer5(e).
The minimization of regret that is highest when one decision has been made instead of another. In a
Answer6(b).
PERT stands
Answer6(c).
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