Professional Documents
Culture Documents
1 Environmental Factors:
● rate of inflation, change in technology, government regulations, demographic and
social changes
● Has little or no control over environmental factors
● still have considerable influence over the success of the strategy
● because strategies are generally based on key assumptions about them.
Example:
● Firm may assume massive increase in demand, embark on an expansion plan.
● If suddenly there is recession and demand for the products of the firm fall down,
● have to change its strategic direction.
2. Industry Factors:
● Competitors, suppliers, buyers, substitutes, new entrants
Strategic Surveillance
● broad-based vigilance activity in all daily operations both inside & outside
● events that are likely to threaten the course of a firm’s strategy can be tracked.
● Business journals, trade conferences, conversations, observations
.
Special Alert Control
● Sudden, unexpected events can drastically alter the course of the firm’s strategy.
● trigger an immediate and intense reconsideration of the firm’s strategy.
Example:
Implementation Control
● takes place as a series of steps, programmes, investments and moves that occur
over an extended period of time.
● Resources are allocated, essential people are put in place, special programmes
are undertaken and functional areas initiate strategy related activities.
● assessing whether the plans, programmes and policies are actually guiding the
organisation towards the predetermined objectives or not.
● assesses whether the overall strategy should be changed in the light of the
results of
● specific units and individuals involved in implementation of the strategy.
1. Financial perspective:
● Measures reflecting financial performance,
● number of debtors, cash flow or return on investment.
● financial performance of an organization is fundamental to its success.
● Even non-profit organisations must make the books balance.
2. Customer perspective:
● captures the ability of the organization to provide quality G&S, effective delivery,
and overall customer satisfaction for both Internal & External customers.
● For example, time taken to process a phone call, results of customer surveys,
number of complaints or competitive rankings.