ACKNOWLEDGEMENT

I express my thanks to my teacher Dr. Meenal Pahwa under whose able guidance
and direction, I was able to give shape to my project. Their constant review and
excellent suggestions throughout the project are highly commendable. I would like
to express my deepest appreciation to all those who provided me the possibility to
complete this report.

My heartfelt thanks go to all those who helped me gain knowledge about the actual
working and the process involved in various departments .

DEEPANSHI
 DECLARATION

I, DEEPANSHI, a student of MBA at KIIT COLLEGE OF ENGINEERING,

GURGAON, declare that E-commerce project is made by me and it is an authentic

work carried out by me. The method embodied in this has not been submitted
earlier to the best of my knowledge.

I also declare that the Ecommerce project report is based on the above research
and is my original work. The content of the project report has not been submitted
to any other university either in part or in full for the award of any degree, diploma
or fellowship.

Place: GURGAON DEEPANSHI

 CERTIFICATE

This is to certify that Deepanshi student of MBA final year Reg. no. …… has
worked under my guidance on the E-commerce project entitled “E-commerce
project- “YATRA” the project is completed for the partial fulfillment for
requirement of degree of MBA.

I wish him all the success in life & future.

 PROJECT OF E-COMMERCE

Website name:

Submitted to: Submitted by :

(Deepanshi)
 COMPANY PROFILE

Type Public

Traded as NYSE: YTRA

Industry Online travel agency

Founded 1 August 2006

Founder Dhruv Shringi (CEO), Yumnam

Prabhakar Singh (CIO) and Sabina
Chopra (COO - Corporate Hotels)

Headquarters Gurgaon, Haryana, India

Products Flights, hotels, holidays, trains, buses

Services Travel booking

Website www.yatra.com
 WHY YATRA ?

 Great Peers
We are a team of achievers. Our folks are ambitious, go
getters, fun loving, aware and proactive
 Most Trusted Brand
With a strong focus on fulfilling customer needs and
service, we are the most trusted online travel brand
 Fun @ Work
Hackathons, Cricket Matches, Festival Celebrations,
Yummy Food Stalls,Surprise Games…. working with us
is never boring!
 Open Culture
Every view and opinion is heard and respected. We talk to
people not their designations.
 INTRODUCTION TO COMPANY

Yatra Online Pvt. Ltd. is a smart travel company

providing information, pricing, availability and booking
facility for air travel, hotels, buses and car rentals across
5000 large cities and small rural areas around the globe.
As an online travel company, Yatra.com acts as a
complete tour planner for travellers and is a one-stop shop
for every travel need. Established in August 2006,
Yatra.com has grown fast to become India’s leading
travel company, serving over 1 million customers With an
employee base of more than 700
 HISTORY

Yatra.com is an Indian online travel agency and a travel

search engine based in Gurgaon, Haryana, founded by
Dhruv Shringi, Manish Amin and Sabina Chopra in
August 2006.
In April 2012, it was the second largest online travel
website in India, with 30 per cent share of the ₹370
billion (US$5.7 billion) market for all online travel-
related transactions.[1] It also launched a "holiday-cum-
shopping card" with State Bank of India (SBI), India's
largest bank.[2]
Yatra.com publicly listed on the NASDAQ under the
ticker symbol YTRA in December 2016
 BUSINESS MODEL

Yatra Online Pvt Ltd based in Gurgaon India, is one of

India’s leading online travel companies and operates
the website Yatra.com. The company provides
information, pricing, availability, and booking facility
for domestic and international air travel, domestic and
international hotel bookings, holiday packages, buses,
trains, in city activities, inter-city and point-to-point
cabs, homestays and cruises. As a leading platform of
accommodation options, Yatra provides real-time
bookings for more than 83,000 hotels in India and over
800,000 hotels around the world.
 YATRA SERVICE

 Airline booking
 Linked to all domestic carries
 Provide booking to most international
destination
 Inbound flights from UK&US

 Railway booking & info services

 availability Booking for all sectors
 Info services include route, , train info, etc

 Hotel bookings
 Direct contract with over 4000 hotels in india
 Linked to over 90000 hotels overseas with real
time access

 Holiday packages
 Customized holiday – both domestic and
international
 Both individual travelers and group
 Bus ticketing

 Car rentals
 DISTRIBUTION CHANNELS

 Website (www.yatra.com)
 Over 2.1 million unique visitors per month
 17+ million page views in a month
 Call centres
 Over 300 experienced travel consultants.
 Retails outlets called “ yatra holiday lounges
 Premium outlets for research and plan holiday.
 Currently have outlets at 13 locations across
india.
 Mobile phone
 Travel fulfilment via WAP site, downloadable
application, IVR & SMS.
 Offline travel agent
 A robust B2B modal+ affiliate partners + white
lable solutions for greater reach.
 COMPETITORS OF YATRA

 Makemytrip.com
 Cleartrip.com
 Traverlguru.com
 Arzoo.com
 Ezeego.com
 Travelchacha.com
 Travelocity.com
 Meratrip.com
 Tripmela.com
YATRA PROMIS
 Quick Refund Guarantee
 Instant Cancellation
 Best Fare Guarantee
 Secure Online Transactions
 Free Visa Assistance
 Partial Payment Facility
WEBSITE OVERVIEW
PRODUCTS & SERVICES
 WHAT IS E-COMMERCE

- E-commerce (electronic commerce or EC) is the

buying and selling of goods and services, or the
transmitting of funds or data, over an electronic
network, primarily the internet. These business
transactions occur either as business-to-business,
business-to-consumer, consumer-to-consumer or
consumer-to-business. The terms e-commerce and e-
business are often used interchangeably. The term e-
tail is also sometimes used in reference to
transactional processes for online shopping.
 HISTORY OF E-COMMERCE

The beginnings of e-commerce can be traced to the 1960s,

when businesses started using Electronic Data
Interchange (EDI) to share business documents with other
companies. In 1979, the American National Standards
Institute developed ASC X12 as a universal standard for
businesses to share documents through electronic
networks. After the number of individual users sharing
electronic documents with each other grew in the 1980s,
in the 1990s the rise of eBay and Amazon revolutionized
the e-commerce industry. Consumers can now purchase
endless amounts of items online, both from typical brick
and mortar stores with e-commerce capabilities and one
another.
 E-COMMERCE APPLICATION

E-commerce is conducted using a variety of applications,

such as email, online catalogs and shopping carts, EDI,
File Transfer Protocol, and web services. This includes
business-to-business activities and outreach such as using
email for unsolicited ads (usually viewed as spam) to
consumers and other business prospects, as well as to
send out e-newsletters to subscribers. More companies
now try to entice consumers directly online, using tools
such as digital coupons, social media marketing and
targeted advertisements.
PROCESS OF E-COMMERCE
 WHAT IS AN E-COMMERCE FRAMEWORK

The term e-commerce framework is related to software

frameworks for e-commerce applications. They offer an
environment for building e-commerce applications
quickly.
E-Commerce frameworks are flexible enough to adapt
them to your specific requirements. As result, they are
suitable for building virtually all kinds of online shops
and e-commerce related (web) applications.
An e-commerce framework must
 Allow replacing all parts of the framework code
 Forbid changes in the framework code itself
 Contain bootstrap code to start the application
 Be extensible by user-written code

E-Commerce frameworks should

 define the general program flow
 consist of reusable components
 be organized in functional domains
 ELECTRONIC PAYMENT

Electronic Payment is a financial exchange that takes

place online between buyers and sellers. The content of
this exchange is usually some form of digital financial
instrument (such as encrypted credit card
numbers, electronic cheques or digital cash) that is
backed by a bank or an intermediary, or by a legal tender

Listed below are some of the modes of electronic

payments −
 Credit Card
 Debit Card
 Smart Card
 E-Money
 Electronic Fund Transfer (EFT)

Credit Card
Payment using credit card is one of most common mode
of electronic payment. Credit card is small plastic card
with a unique number attached with an account. It has
also a magnetic strip embedded in it which is used to read
credit card via card readers. When a customer purchases a
product via credit card, credit card issuer bank pays on
behalf of the customer and customer has a certain time
period after which he/she can pay the credit card bill. It is
usually credit card monthly payment cycle. Following are
the actors in the credit card system.
The card holder– Customer
The merchant − seller of product who can accept credit
card payments.
The card issuer bank − card holder's bank
The acquirer bank − the merchant's bank
The card brand − for example, visa or MasterCard.
 Measures to ensure Security

o Encryption − It is a very effective and practical way

to safeguard the data being transmitted over the
network. Sender of the information encrypts the data
using a secret code and only the specified receiver
can decrypt the data using the same or a different
secret code.

o Digital Signature − Digital signature ensures the

authenticity of the information. A digital signature is
an e-signature authenticated through encryption and
password.

o Security Certificates − Security certificate is a

unique digital id used to verify the identity of an
individual website or user.
ELECTRONIC PAYMENT PROCESS
WHY YATRA
HOW TO LOG IN AND BOOKING TICKET TO
YARTRA
 BOOK YOUR FLIGHT TICKET IN 3 SIMPLE
STEPS
STEP-1
STEP-2
STEP-3
PAYMENT OPTIONS
E-TICKET BOOKING CONFIRMATION
 WHAT IS EDI (ELECTRONIC DATA
INTERCHANGE)?

What is EDI? Electronic Data Interchange (EDI) is the

computer-to-computer exchange of business documents in
a standard electronic format between business partners.By
moving from a paper-based exchange of business
document to one that is electronic, businesses enjoy major
benefits such as reduced cost, increased processing speed,
reduced errors and improved relationships with business
partners.
Computer-to-computer– EDI replaces postal mail, fax
and email. While email is also an electronic approach, the
documents exchanged via email must still be handled by
people rather than computers. Having people involved
slows down the processing of the documents and also
introduces errors. Instead, EDI documents can flow
straight through to the appropriate application on the
receiver’s computer (e.g., the Order Management System)
and processing can begin immediately. A typical manual
process looks like this, with lots of paper and people
involvement:
PROCESS OF EDI
  Let’s start with cost saving
 Expenses associated with paper, printing, reproduction,
storage, filing, postage and document retrieval are all
reduced or eliminated when you switch to EDI
transactions, lowering your transaction costs by at least
35%

 The major benefits of EDI are often stated

as speed and accuracy:
EDI can speed up your business cycles by 61%. Exchange
transactions in minutes instead of the days or weeks of
wait time from the postal service
Improves data quality, delivering at least a 30—40%
reduction in transactions with errors—eliminating errors
from illegible handwriting, lost faxes/mail and keying and
re-keying errors
However, the increase in business efficiency is also a
major factor:
Automating paper-based tasks allows your staff to
concentrate on higher-value tasks and provides them with
the tools to be more productive
In many cases, the greatest EDI benefits come at
the strategic business level:
Enables real-time visibility into transaction status. This in
turn enables faster decision-making and improved
responsiveness to changing customer and market
demands, and allows businesses to adopt a demand-driven
business model rather than a supply-driven one
 E-COMMERCE MARKETING

Definition: Ecommerce marketing is the process

of driving sales by raising awareness about an online
store's brand and product offerings. Digital marketing for
ecommerce applies traditional marketing principles to a
multichannel, data-driven environment.
When you break it down, ecommerce marketing can be
divided into two general initiatives: driving website
traffic and optimizing the user experience to convert
more shoppers.
 IDEAS FOR E-COMMERCE MARKETING

 -Get People Back to Your Website with

Remarketing
 -Create Highly Valuable Blog Posts
 -Get People Excited with Challenges
 -Launch a Face book Store
 -Create Power Posts – Onsite SEO
 -Email campaigns
 -Product social sharing