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ServiceNow    
Authorized  Training  Partner  (ATP)  
Program  Guide  
 

 
 

ServiceNow  ATP  Program  Guide  

Table  of  Contents  


Introduction  ....................................................................................................................................  3  
Section  I:    ATP  Program  ...................................................................................................................  3  
Program  Overview  .................................................................................................................................................  3  
Partner  Candidate  Profile  ......................................................................................................................................  3  
ATP  Program  Requirements  ..................................................................................................................................  4  
Partner  Requirements  ...........................................................................................................................................  4  
General  Training  Program  Requirements  ..............................................................................................................  4  
Instructor  Requirements  .......................................................................................................................................  5  
Training  Facility  Requirements  ..............................................................................................................................  5  
ATP  Program  Benefits  ............................................................................................................................................  5  
ATP  Program  Fees  .................................................................................................................................................  5  
Section  II:    Application  Process  ........................................................................................................  6  
Becoming  an  ATP  ...................................................................................................................................................  6  
ServiceNow  Review  Process  ..................................................................................................................................  6  
Section  III:    Instructor  Certification  ..................................................................................................  8  
Assessment  ............................................................................................................................................................  8  
Requirements  –  An  Overview  ................................................................................................................................  8  
Time  Expectation  ...................................................................................................................................................  8  
Costs  ......................................................................................................................................................................  9  
Section  IV:    Certification  Paths   ......................................................................................................  11  
System  Administration  ........................................................................................................................................  11  
Scripting  in  ServiceNow  .......................................................................................................................................  11  
Advanced  System  Administration  .......................................................................................................................  11  
Curriculum  Summary  ...........................................................................................................................................  12  
Evaluation  Data  ...................................................................................................................................................  12  
Master  Instructor  Program  ..................................................................................................................................  13  
ServiceNow  Partner  Master  Instructor  Program  (PMI)  .......................................................................................  13  
PMI  Curriculum  Designations  ..............................................................................................................................  13  
PMI  Requirements  ...............................................................................................................................................  13  
Conducting  PMI  Certifications  .............................................................................................................................  13  
Section  V:    Frequently  Used  Terms  ................................................................................................  14  
Section  VI:    FAQS  ...........................................................................................................................  15  
   

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

Introduction  
Welcome  to  the  ServiceNow  Authorized  Training  Partner  (ATP)  program.    This  program  guide  is  designed  to  explain  the  
goals,  benefits,  procedures,  and  details  of  the  ATP  program.    
If  after  reading  this  guide,  you  have  additional  questions  please  contact  us  at  training@servicenow.com.    

Section  I:    ATP  Program  


Program  Overview  
ServiceNow  is  committed  to  the  success  of  its  customers.  The  Authorized  Training  Partner  program  is  designed  to  attract  
the  most  skilled  training  companies  and  instructors  in  the  industry.  Our  goal  is  to  leverage  the  resources  and  capabilities  
of  these  strategically  chosen  partners  to  assist  us  in  training  our  customers  worldwide.      
The  ATP  program  features  a  broad  spectrum  of  courses  that  cover  the  entire  ServiceNow  platform.    We  rely  on  our  
Authorized  Training  Partners  to  help  make  ServiceNow  products  universal  by  transferring  knowledge  that  will  build  
expertise  and  capability  of  our  entire  ecosystem.    We  require  strong  quality  focus,  as  well  as  a  solid  business  plan  and  
highly  skilled  and  passionate  instructors.  Specific  entrance  criteria  and  program  requirements  are  defined  below.  

Partner  Candidate  Profile  


In  order  to  meet  the  strategy  and  goals  of  the  ATP  program,  we  have  a  selection  criteria  process  for  candidates.  You  must  
become  a  ServiceNow  Partner  first.  You  should  consider  this  additional  authorization  if:  
• Your  organization  provides  training  services  based  on  ServiceNow  or  other  IT  Service  Management  technologies,  
whether  they  are  delivered  in  a  classroom,  at  a  client  site,  and/or  across  the  Web.    
• Your  organization  has  a  need  to  bundle  in  additional  services  such  as  training  and  user  certification  in  order  to  build  a  
stronger  relationship  with  your  customers,  and  enhance  product  adoption  and  customer  satisfaction.  
• Your  organization  would  like  to  be  recognized  for  its  ServiceNow  expertise  by  displaying  the  Authorized  Training  
Partner  logo.    
• Your  organization  would  benefit  from  receiving  customer  leads  from  ServiceNow  for  training  opportunities.  
 
This  selection  process  and  candidate  profile  include:    
• Market  recognition/reputation  –  Is  the  ATP  candidate  a  recognized  leader  in  ITSM,  ITIL,  SaaS,  PaaS  or  the  training  
industry?  
• Market  penetration  –  Is  the  ATP  candidate  able  to  penetrate  untapped  students  and  customers  through  its  own  
marketing  and  sales  initiatives?  
• Customer  base  –  What  is  the  customer  base  of  the  ATP  candidate?    Industry,  government,  professional,  etc.?  
• Investment/commitment  –  Is  the  ATP  candidate  willing  to  invest  in  their  instructors?  Does  the  ATP  have  
infrastructure  to  support  a  first  class  training  operation?    Will  the  ATP  invest  in  marketing  to  the  customer  base?  
Does  the  ATP  have  an  existing  customer  base  with  which  to  market  education  services?  
• Strategic  fit  –  Does  the  ATP  candidate  match  ServiceNow’  current  and/or  future  needs  in  technology  and  product  
areas?    Will  the  addition  of  new  ATPs  dilute  or  expand  the  customer  and  territory  base?    
The  ATP  program  is  geared  towards  companies  whose  business  focuses  on  delivering  intense  multi-­‐day  enterprise  IT  
training.    
If  you  are  an  educational  institution  interested  in  partnering  with  ServiceNow,  please  contact  us  at  
training@servicenow.com.  

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

ATP  Program  Requirements  


The  ATP  Program  Requirements  are  broken  down  into  four  requirement  areas:  Partner,  General  Training  Program,  
Instructor,  and  Training  Facility  (as  applicable).  Putting  these  requirements  in  place  ensures  us  that  the  customer  will  
receive  a  quality  experience  from  both  ServiceNow  and  our  ATPs.  Some  ATPs  might  not  have  a  dedicated  training  facility.  
In  this  case,  ServiceNow  expects  the  partner  candidate  to  provide  detailed  information  around  the  facilities  it  may  use  in  
the  case  of  public  training.  

Partner  Requirements  
ServiceNow  is  seeking  to  add  ServiceNow  Authorized  Training  Partners  (ATPs)  around  the  globe.  To  be  considered,  partner  
candidates  must  meet  the  following  criteria:    
• Experience  with  offering  IT  education  services.  
• ServiceNow  recommends  the  partner  employ  a  minimum  of  one  half-­‐  to  full-­‐time  ServiceNow  Certified  Instructor  
(CI).  The  ATP  will  be  required  to  update  ServiceNow  regularly  with  a  list  of  its  current  CIs.  ServiceNow  encourages  
ATPs  to  hire  full-­‐time  instructors,  but  will  allow  ATPs  to  work  with  freelance  CIs  under  the  following  conditions:  
• The  ATP  must  register  the  contract  instructor  for  the  specific  product  curriculum  they  will  be  teaching.  
• The  contract  instructor  can  only  deliver  training  at  an  ATP  location  for  the  product  curriculum  that  he/she  is  
certified  to  teach.  
• Have  ongoing  access  to  a  training  facility  that  supports  delivery  of  ServiceNow  Authorized  curriculum.  
• Candidate  must  be  willing  to  meet  all  ATP  requirements  defined  below.    

General  Training  Program  Requirements  


Use  ServiceNow  Authorized  Curriculum.  The  ATP  cannot  offer  its  own  developed  or  third  party  developed  courseware  if  
the  course  directly  competes  with  the  ServiceNow  curriculum.    
In  order  to  maintain  your  status  in  good  standing  as  an  ATP,  you  must:  
• Publish  a  quality  assurance  and  customer  satisfaction  policy  that  meets  or  exceeds  ServiceNow  requirements.  ATP  is  
responsible  for  ensuring  that  customers  receive  a  positive,  satisfactory  training  experience.  Compliance  will  be  
evaluated  against  the  number  of  course  kits  the  partner  orders.  A  minimum  of  a  60%  response  rate  is  required.  
• Actively  market  your  training  center’s  ServiceNow  classes  at  your  own  expense.  
• As  applicable,  maintain  properly  equipped  and  comfortable  classrooms  including  current  hardware,  software,  and  
other  teaching  aids  as  outlined  in  the  ATP  classroom  requirements.  
• Offer  only  courses  on  ServiceNow  products  for  which  the  ATP’s  CIs  are  certified  to  teach.  
• Update  your  web  site  to  include  ServiceNow  training  information  including  ATP  branding  and  course  information.  
• Provide  each  student  with  a  ServiceNow  Authorized  course  book.      
• At  the  conclusion  of  every  class,  request  that  each  student  promptly  complete  a  course  evaluation  using  
ServiceNow’s  electronic  course  evaluation  system.  A  quality  rating  of  8.2  or  greater  (on  a  scale  of  1-­‐10)  is  required  for  
instructors  to  stay  active  in  the  program.    
• Have  a  minimum  of  one  ServiceNow  Certified  Instructor  on  staff.  
• Provide  adequate  support  staff  (student  registration  and  assistance,  student  materials  management  and  marketing  
staff).  
• If  requested,  submit  an  annual  business  plan  outlining  a  plan  to  meet  the  qualitative  and  quantitative  requirements  
of  the  ATP  program  (see  Appendix  I).  
• Promote  ServiceNow  classes  on  the  ATP’s  company  web  site,  in  addition  to  conducting  other  appropriate  marketing  
and  sales  efforts.    
Failure  to  comply  with  program  requirements  will  result  in  revocation  of  Authorized  Training  Partner  status.    
 

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

Instructor  Requirements  
• Those  who  plan  to  teach  ServiceNow  courses  must  follow  the  procedures  (determined  by  ServiceNow)  to  become  a  
ServiceNow  Certified  Instructor.  Each  ServiceNow  course  has  its  own  unique  set  of  requirements.  To  view  these  
requirements,  please  see  Section  III  of  this  handbook.  
• Instructors  must  inform  each  student  of  the  ServiceNow  Course  Evaluation  process.    
• Instructors  must  maintain  a  quality  rating  of  8.2  or  greater,  using  the  ServiceNow  Course  Evaluation  system,  to  stay  
active  in  the  program.      

Training  Facility  Requirements    


A  computer  must  be  provided  for  each  student  and  one  for  the  instructor.  The  ATP’s  training  facility  must  meet  the  
minimum  system  requirements  for  each  course  that  is  taught.  Details  on  individual  course  system  requirements  will  be  
provided  upon  approval  to  the  ATP  program.  
Basic  classroom  configuration:    
• Projector  with  minimum  resolution  of  1280  x  1024  
• White  boards    
• Web  Browser  –  Firefox  7+  or  Microsoft  IE  8+  (live  internet  connection)    
• Instructor  instance  from  ServiceNow    
• Student  instance  from  ServiceNow  (one  per  student  required)    

ATP  Program  Benefits  


ServiceNow  supports  ATPs  with  the  following  benefits:  
• Access  to  the  ServiceNow  Authorized  Curriculum  including  new  course  releases  and  updates  for  existing  courses.  The  
ServiceNow  Authorized  Curriculum  includes  instructor  guides  and  supporting  slide  presentations.    
• Access  to  copies  of  student  training  instances  for  ATP  classrooms  or  onsite  training  location.*  
• A  direct  contact  to  ServiceNow  through  the  training@servicenow.com  email  box.  
• ATP  Instructors  receive  status  as  a  ServiceNow  Certified  Instructor  (CI);  a  program  that  provides  standards  for  course  
delivery  among  the  ATP  community.  CIs  receive  the  exclusive  use  of  the  ServiceNow  Certified  Instructor  Logo.  
• Automatic  membership  to  the  ServiceNow  Partner  Program  and  the  benefits**  associated  with  that  program.  
Benefits  include,  but  are  not  limited  to,  the  following:  
• Subscription  to  Partner  Newsletter    
• Invitation  to  regional  partner  meetings  and  events  
• Inclusion  in  the  Partner  Search  on  ServiceNow  website  
*  ATPs  will  be  enabled  through  our  affiliation  with  Amazon  to  support  their  classes  with  training  instances  from  EC2.  
**  Partner  benefits  are  subject  to  change.  

ATP  Program  Fees  


Program  fees  may  vary  from  region  to  region.  There  are  fees  associated  with  the  ATP  program:  
• The  ATP  annual  program  fee  (based  on  calendar  year)  
• Curriculum  license  
• Amazon  EC2  instances  for  class  (each  student  is  required  to  have  their  own  instance  for  training)  
• Cost  associated  with  Instructor  Certification  (Please  see  Section  III:  Instructor  Certification)  
To  find  out  what  the  fees  are  for  your  region  or  situation,  please  contact  training@servicenow.com.        
 

©  2015  ServiceNow,  Inc.  All  rights  reserved.     5


ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

 
Section  II:    Application  Process  
Becoming  an  ATP  
Follow  the  steps  below  to  become  a  ServiceNow  Authorized  Training  Partner:  
• Understand  the  ATP  program  requirements  and  review  the  ATP  Program  Guide.  
• Complete  an  application  form  available  on  from  ServiceNow  (contact  training@servicenow.com).      
• ServiceNow  will  contact  the  applicant  with  approval/denial  to  move  forward  within  2-­‐3  weeks  of  receipt  of  the  
application.  
• If  approved  to  move  forward,  the  ATP  will  sign  a  joint  Agreement  with  ServiceNow  that  authorizes  the  candidate  to  
conduct  specified  ServiceNow  courses.  
• The  ATP’s  instructor  candidate(s)  will  complete  an  Instructor  Qualification  form  and  begin  the  process  of  certifying  to  
teach  ServiceNow  courses.  
• The  ATP  candidate  will  pay  the  annual  program  fee  (if  applicable).  Upon  receipt,  the  candidate  will  receive  the  
information  necessary  to  order  books  and  training  instances  for  use  in  their  training  classes.  
• The  ATP  applicant  is  now  a  ServiceNow  Authorized  Training  Partner.  
If  the  ATP  candidate  is  not  approved,  the  applicant  is  welcome  to  re-­‐apply  in  six  months.  

ServiceNow  Review  Process  


Upon  receipt  of  the  application,  the  Training  team  will  base  partner  acceptance  on  the  following  criteria.    
• The  need  for  a  training  partner  in  the  region.  (The  need  for  training  is  determined  by  the  ServiceNow  Training  Team.  
This  determination  is  based  on  the  number  of  parameters,  including  but  not  limited  to  active  authorized  training  
partners  and  product  sales  statistics  in  that  region.)  
• The  quality  and  solidity  of  the  partner’s  sales  and  marketing  plan  to  sell  ServiceNow  training.  
• The  partner’s  experience  running  an  education  services  business.  
• The  instructor  candidate’s  existing  teaching,  implementation  and  product  expertise.  
• Whether  or  not  the  training  facility  (as  applicable)  meets  the  requirements  for  supporting  the  delivery  of  ServiceNow  
Authorized  curriculum.  
 
 
   

©  2015  ServiceNow,  Inc.  All  rights  reserved.     6


ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

©  2015  ServiceNow,  Inc.  All  rights  reserved.     7


ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

Section  III:    Instructor  Certification  


This  section  details  the  process  for  becoming  a  ServiceNow  Certified  Instructor  (CI).  

Assessment    
In  order  to  become  a  CI,  there  are  three  areas  evaluated:  
• Knowledge  of  product  /  skill  /  methodology  /  language  
• Knowledge  of  course  materials  
• Training  skills  
Each  course  in  each  curriculum  has  a  base  set  of  requirements  in  these  areas,  as  outlined  in  this  document.    

Requirements  –  An  Overview  


In  order  to  first  become  a  ServiceNow  Certified  Instructor  in  the  ServiceNow  Authorized  Training  Program,  you  must  
perform  the  following  steps:  
• Obtain,  review  and  meet  our  instructor  profile  criteria  for  the  course  you  wish  to  certify,  including  minimum  hands-­‐
on  product  knowledge  requirements.  
• Fill  out  an  Instructor  Qualification  form  and  submit  it  to  the  Training  Partner  Team  (training@servicenow.com)  for  
review.  
• Attend  the  course  for  which  you  seek  authorization.  Send  the  date  of  the  class  and  the  location  name  to  
(training@servicenow.com).  
• Pass  any  related  ServiceNow  Certified  Professional  exam  for  the  courseware  subject  matter.  
• Note:    You  must  attend  the  most  current  course  from  an  instructor’s  perspective:  Objective  of  this  step  is  to  observe  
the  way  the  class  is  meant  to  be  presented,  to  see  what  types  of  issues  arise,  and  to  hear  the  questions  that  may  be  
asked.    
• Pass  a  stand  up  certification  or  other  established  step  to  finalize  Instructor  Certification.  
All  other  requirements  are  specific  to  each  course  and  are  listed  in  the  following  sections.  
*If  your  country  does  not  offer  the  course  you  seek  to  certify  on,  please  contact  (training@servicenow.com)  for  
alternatives.  
**As  alternatives  to  stand-­‐up  certifications,  you  can  also  send  in  a  Flash  video  of  your  certification  for  review  or  set  up  a  
Skype  video  session  with  a  ServiceNow  instructor  who  will  audit  your  skills.  Also  accepted  for  substitute  of  a  stand-­‐up  
certification  is  the  CompTIA  Certified  Technical  Trainer  (CTT+)  certification.    

Time  Expectation  
The  average  amount  of  time  between  identifying  a  new  possible  instructor  candidate  and  getting  them  certified  is  two  (2)  
months.  This  is  with  the  expectation  that  the  candidate  has:  
• Demonstrated  solid  technical  skills  in  the  area  of  the  curriculum.  
• Demonstrated  effective  training  skills.  
• Adequately  prepared  with  the  course  materials.  
If  a  candidate  does  not  meet  all  of  the  prerequisites  outlined  above,  expect  the  Instructor  Certification  process  to  take  
longer.      
 

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

Costs  
There  are  costs  associated  with  instructor  certification.  These  costs  include,  but  may  not  be  limited  to  the  following:  
• Cost  of  sending  the  instructor  candidate  to  a  class  (to  prep,  and  to  co-­‐teach  as  applicable)  –  unless  your  partnership  
has  a  certified  instructor  that  can  present  to  the  candidate  in  a  classroom  setting.  
• Cost  of  professional  exam(s)  required  for  certification.  
• Cost  for  time  to  prepare  –  we  strongly  recommend  at  least  2  days  of  preparation  time  for  each  day  of  course  
material  to  be  presented.  
• Travel  costs  incurred  to  commute  to  a  certification  location.  
 

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

Instructor Certification Process Flow


New  Instructor/New  Curriculum  
 
  Receive  
  Instructor  
Qualification  

 
  Pre-­‐Qualification  Assessment  
  email    (Training  Team)  
 
 
  Candidate attends
  Send  resources  to  candidate     current course
 
 
 
 
  Candidate passes
  Applicable exam
 
 
  Schedule  Certification   Candidate Preps
    w/ Materials:
Pass  
  Student guide, IG,
  slides, etc.
 
 
 
Outcome? Send  Welcome  Letter  and  
  instructor  access  to  materials  
 
 
 
Fail  
 
 
  Training Yes  
Recertify  and/or  TTT  
Certification   Skills?
criteria  –  2  out  of  
3  deficiencies  is  a  
fail  

Yes  
Tech Recertify    
Skills?

Courseware   Yes  
Recertify  and  /  or  co-­‐teach  
knowledge?  

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

Section  IV:    Certification  Paths  


System  Administration  
Prerequisites      
• Have  at  least  6  months  training  experience  in  a  hands-­‐on  technical  environment.  
• Have  at  least  6  months  experience  with  ServiceNow  platform  (current  version).  
• Successfully  passed  the  ITIL  v3  or  ITIL  v2011  Certification  exam.  
• Complete  the  Instructor  Qualification  form  and  submit  it  to  training@servicenow.com  for  review.  
• Pass  the  current  version  of  the  ServiceNow  System  Administrator  exam  offered  through  Kryterion  testing  centers  
(http://www.servicenow.com/certification).  
Steps  to  become  certified  
• Attend  the  current  version  of  the  course.    
• Pass  a  stand-­‐up  certification.  

Scripting  in  ServiceNow  


Prerequisites  
• Have  at  least  6  months  training  experience  in  a  hands-­‐on  technical  environment.  
• Have  at  least  12  months  experience  with  ServiceNow  platform  (current  version).  
• Have  at  least  6  months  of  implementation  experience.  
• Have  at  least  6  months  of  experience  coding  JavaScript  (or  12  months  of  other  coding  language).  
• Successfully  passed  the  ITIL  v3  or  ITIL  v2011  Certification  exam.  
• Complete  (or  update  if  you  are  existing  Certified  Instructor  for  System  Administration)  the  Instructor  Qualification  
form  and  submit  it  to  training@servicenow.com  for  review.  
• If  existing  Certified  Instructor  for  System  Administration  –  successfully  taught  System  Administration  at  least  three  
times  maintaining  a  8.2  (out  of  10)  overall  rating  in  the  ServiceNow  Course  Evaluation  System.  
Steps  to  become  certified  
• Attend  the  current  version  of  the  course.  
• If  existing  Certified  Instructor  for  System  Administration  –  notify  training@servicenow.com  of  your  intention  to  
certify  and  submit  updated  Instructor  Qualification  form.  
• If  not  currently  certified  as  an  instructor  –  pass  a  stand-­‐up  certification.  

Advanced  System  Administration  


Prerequisites  
• Have  at  least  6  months  training  experience  in  a  hands-­‐on  technical  environment.  
• Have  at  least  12  months  experience  with  ServiceNow  platform  (current  version).  
• Successfully  passed  the  ITIL  v3  or  ITIL  v2011  Certification  exam.  
• Update  existing  Instructor  Qualification  form  and  submit  it  to  training@servicenow.com  for  review.  
• As  existing  Certified  Instructor  –  successfully  taught  System  Administration  at  least  three  times  and  Scripting  at  least  
twice,  maintaining  a  8.2  (out  of  10)  overall  rating  in  the  ServiceNow  Course  Evaluation  System.    
Steps  to  become  certified  
• Attend  the  current  version  of  the  course.  
• If  existing  Certified  Instructor  –  notify  training@servicenow.com  of  your  intention  to  certify.    

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

• Pass  the  current  version  of  the  ServiceNow  Senior  System  Administrator  exam  (once  available)  offered  through  
Kryterion  testing  centers  (http://www.servicenow.com/certification).    

Curriculum  Summary  
This  chart  summarizes  the  Instructor  Certification  path  for  the  ServiceNow  Curricula.  
   
Course *Stand-­‐up   Prior  Teaches   Industry  Certification  
with  8.2  ratings  

*As  alternatives  to  stand-­‐up  certifications,  you  can  also  send  in  a  videotape  of  your  certification  for  review  or  obtain  
CompTIA’s  Certified  Technical  Trainer  (CTT)  certification.    

Evaluation  Data  
This  section  of  the  document  outlines  how  ServiceNow  uses  and  reacts  to  evaluation  data  by  students  in  the  online  
course  evaluation  system  at  the  end  of  every  class.    
All  students  must  be  encouraged  (though  not  required)  to  evaluate  the  class  using  the  evaluation  system.  A  minimum  
compliance  of  60%  of  respondents  compared  to  the  number  of  books  ordered  by  ATP  is  expected.  ServiceNow  will  use  
this  evaluation  data  in  the  following  ways:  
• We  require  instructors  to  maintain  a  8.2  (out  of  10)  overall  rating  in  the  online  course  evaluation  system  and  
maintain  this  rating  for  a  set  of  classes  in  order  to  move  to  the  next  level  of  courseware  (e.g.,  advanced  courseware  
in  the  curriculum).  
• In  the  event  of  poor  evaluations,  we  study  the  entire  class,  as  well  as  groups  of  related  classes  to  discover  trends  and  
weaknesses.  (We  do  not  necessarily  consider  a  single  student,  or  even  a  few  students’,  poor  evaluations  as  indication  
of  an  overall  problem  with  instruction.)    We  contact  instructors  in  the  event  of  identified  patterns  in  order  to  resolve  
any  issues  that  may  be  arising  in  the  classroom.    
• In  the  event  of  catastrophic  evaluations,  we  would  contact  the  instructor  and  suspend  their  teaching  certification  in  
order  to  identify  and  fix  problems  before  resuming  classroom  instruction.    
• In  certain  circumstances,  it  may  be  required  that  an  instructor  perform  additional  tasks  in  order  to  maintain  their  
certification  credentials.  This  could  include  but  would  not  be  limited  to  attending  a  training  skills  course,  providing  a  
webinar  to  demonstrate  technical  understanding,  or  performing  a  team  teach  with  a  seasoned  instructor  to  provide  
tips  and  feedback  on  instruction.  

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

Master  Instructor  Program  


This  section  of  the  document  outlines  alternatives  to  stand-­‐up  certification  resources  outside  of  ServiceNow  employees  
on  both  a  regional  and  within  a  partnership  level.  

ServiceNow  Partner  Master  Instructor  Program  (PMI)    


The  goals  of  the  Partner  Master  Instructor  Program  are  to  enable  our  partners  with  many  instructors  to  cut  the  costs  for  
instructor  certification  through  a  detailed  plan  of  self-­‐certification,  with  a  trade-­‐off  of  an  expanded  time  commitment.  An  
ATP  may  have  one  Certified  Partner  Master  Instructor,  or  one  for  each  curriculum.  The  PMI  will  be  able  to  put  their  
instructors  through  a  rigorous  program  for  instructor  certification  with  the  appropriate  communication  and  approval  by  
ServiceNow.  This  section  outlines  how  to  become  a  PMI,  and  how  to  process  and  certify  instructors  within  the  
partnership.  

PMI  Curriculum  Designations  


A  partner  instructor  may  become  a  PMI  in  one  or  more  of  the  following  curriculum  paths:  
• ITSM  (System  Admin,  Advanced,  Asset,  etc.)  
• Application  Development  (Scripting,  App  Dev,  etc.)  
If  a  PMI  is  not  proficient  in  one  of  these  areas,  they  may  team  up  with  a  subject  matter  expert  within  their  organization  to  
conduct  stand-­‐up  certifications.  For  instance,  if  a  PMI  is  a  ServiceNow  System  Administration  expert  but  does  not  know  
Scripting  in  ServiceNow  to  a  sufficient  depth,  they  may  still  conduct  certifications  for  that  curriculum  as  long  as  they  are  
teamed  up  with  a  SME  during  the  certification.  Please  refer  to  each  curriculum  section  for  details  on  which  courses  are  
covered  in  these  paths.  

PMI  Requirements  
In  order  to  become  a  Partner  Master  Instructor,  please  contact  training@servicenow.com  for  more  information.  

Conducting  PMI  Certifications  


Once  a  PMI  has  been  identified  and  approved  by  ServiceNow,  they  may  conduct  their  own  instructor  certifications  for  
instructor  candidates  who  are  employed  by  the  ATP.  The  process  for  conducting  instructor  certifications  is  outlined  in  the  
PMI  document.      
 

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

Section  V:    Frequently  Used  Terms  


This  is  a  list  of  terms  used  in  the  ATP  documentation.  
Bootcamp:  A  scheduled  day  for  stand-­‐up  certifications.  Multiple  candidates  take  a  turn  at  presenting  part  of  the  course  
material  to  a  review  team  to  finalize  their  instructor  certifications.  This  is  usually  done  as  a  full  day  event  and  all  
candidates  are  required  to  attend  for  the  full  day.  In  most  cases,  participants  are  required  to  review  a  TTT  video  reviewing  
the  architecture  and  methodology  of  the  curriculum  for  the  course  they  are  certifying  to  teach.  
Certification  Test:    A  professional  exam  (online  or  at  a  testing  center)  required  as  a  step  in  the  instructor  certification  
process.      
Certification  Path:  The  steps  needed  to  become  a  ServiceNow  Certified  Instructor.  Every  step  must  be  completed  
successfully  to  complete  the  instructor  certification  process.  
Course  Evaluation  System:  An  online  evaluation  form.  Each  student  must  complete  an  evaluation  of  the  course  at  the  end  
of  a  ServiceNow  Authorized  Training  class.  The  evaluation  form  is  made  up  of  three  parts:  the  course  book,  the  location,  
and  the  instructor.    ServiceNow  requires  each  certified  instructor  maintain  an  8.2  (out  of  10)  overall  rating  in  the  Course  
Evaluation  System.    
Instructor  Profile:  The  recommended  level  experience  for  candidates  seeking  instructor  certification.    Candidates  should  
meet  experience  requirements  in  technical  and  training  areas.  The  Instructor  Profiles  are  listed  as  a  part  of  the  Instructor  
Qualification  form.  
Instructor  Qualification  (IQ):  A  questionnaire  each  candidate  needs  to  fill  out  and  submit  to  training@servicenow.com  to  
begin  the  Instructor  Certification  process.      
Instructor  Questionnaire.  Each  candidate  is  evaluated  on  the  following  skills  to  determine  their  readiness  to  move  forward  
for  in  the  instructor  certification  process:  
• Experience  with  the  software  he/she  intends  to  teach.  
• Training  delivery  experience.  
• ITSM/ITIL  experience.  
• Recommendations  will  be  made  for  next  steps  to  each  candidate  based  on  their  Instructor  Qualification  form.  
Overall  Rating:    The  score  (rating)  an  instructor  earns  at  the  end  of  a  training  class.  Overall  refers  to  the  whole-­‐  containing  
the  score  for  course  book,  location,  and  instructor  portion  of  the  evaluation  form.  We  believe  the  instructor  should  add  
value  to  the  course  materials  and  compensate  for  any  deficiencies  in  the  course  materials.  
Review  Team:  The  individual  or  group  of  individuals  managing  the  stand-­‐up  certifications.  The  review  team  may  be  one  or  
more  members  of  ServiceNow’s  Training  team  or  a  Master  Instructor.        
Stand-­‐Up  Certification:  The  term  used  to  describe  the  final  step  in  the  Instructor  Certification  process.  An  instructor  
candidate  delivers  (presents)  a  unit(s)  of  a  course  to  a  review  team.  Stand-­‐up  certifications  will  be  conducted  most  
commonly  in  a  bootcamp  setting  (with  multiple  instructors  being  certified  simultaneously).  They  may  also  be  done  on  an  
individual  basis  or  via  Skype  (face  to  face  may  incur  an  additional  cost).  
 
 

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

Section  VI:    FAQS  


• How  do  I  order  materials?  
 
Once  approved  as  an  ATP,  information  for  ordering  printed  materials  from  our  eStore  will  be  included  in  your  
Welcome  Letter.  
 
• What  are  the  shipping  times  and  costs?  
 
Our  printing  vendor  has  distribution  facilities  in  Eastern  Canada,  UK,  Australia,  and  Singapore.  Every  attempt  will  be  
made  to  print/ship  materials  from  the  nearest  location.  Materials  are  usually  shipped  out  within  24  hours  of  the  
order,  however  may  be  impacted  by  regional  holidays.  Costs  are  dependent  on  the  location  (such  as  an  onsite  class)  
and  the  delivery  schedule  you  choose  (ground,  2-­‐day,  etc.)  based  at  time  of  order.  
 
• How  much  do  the  course  materials  cost?    
 
At  this  time,  the  course  materials  for  3  day  classes  is  $300  per  manual.  The  course  materials  for  2  day  classes  is  $250.  
Other  courses  are  in  development  and  additional  information  can  be  found  by  contacting  training@servicenow.com.  
 
• Do  I  need  to  order  materials  for  instructors?  
 
ServiceNow  does  not  have  an  annual  program  fee,  so  the  ATP  is  required  to  order  the  course  materials  from  their  
eStore  account  for  instructors  at  the  normal  pricing.  
 
• Do  I  need  to  order  training  instances  for  both  the  Admin  and  Scripting  courses?  Do  I  need  instances  for  both  students  
and  the  instructors?  
 
The  instances  are  spun  up  by  the  representative  of  the  ATP,  typically  the  certified  instructor.  ServiceNow  provides  
the  linkage  from  the  ATP  EC2  account  to  the  master  training  instance  through  our  agreement  with  Amazon  and  the  
EC2  program.  ServiceNow  has  built  the  training  instance  to  include  the  necessary  data  for  all  customer  training  
courses  into  a  single  instance.  
 
Each  student  is  required  to  have  their  own  instance  for  each  of  our  classes.  
 
• What  are  the  lead  times  on  training  instance  provisions?  
 
We  recommend  that  you  provision  the  instances  for  a  class  at  least  24  hours  prior  to  the  course,  and  leave  them  on  
as  a  benefit  to  the  training  attendees  for  at  least  24  hours  after  the  course  ends.  
 
• How  do  I  ensure  my  instructors  are  working  with  the  correct  instructor  materials,  to  help  them  prepare  for  each  
course?  
 
ServiceNow  has  a  shared  folder  for  instructors  to  access  the  PowerPoint  slides  and  Instructor  Guide  for  each  of  our  
courses.  
 
There  is  also  a  series  of  webinars  from  past  train-­‐the-­‐trainer  updates  discussing  the  course  architecture,  flow,  labs  
and  other  useful  information  to  help  you  prepare  to  deliver  the  course.  
 

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ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  
 

ServiceNow  ATP  Program  Guide  

• How  do  our  customers  access  the  survey  at  the  end  of  the  course?    We  would  like  to  ensure  they  do  this  prior  to  
leaving  on  the  last  day  of  each  course.  
 
ServiceNow  uses  Metrics  That  Matter  through  our  agreement  with  Knowledge  Advisors.  Both  the  instructor  and  
ServiceNow  receive  the  results  of  that  survey  mechanism.  
 
• How  will  we  be  made  aware  updates  to  course  materials  and  will  reassessment  and  authorization  be  necessary  for  
each  release?      
 
The  training  team  will  notify  the  personnel  noted  on  the  application  form  and  all  instructors  who  are  current  in  their  
certification  of  new  releases  and  necessary  updates  to  the  certification  exams  as  appropriate.  We  expect  that  
instructors  will  recertify  on  a  maintenance  exam  annually  or  possibly  bi-­‐annually  in  the  future.  
 
• Is  there  a  formal  release  schedule  for  training  materials?  
 
Our  materials  are  primarily  mapped  to  product  releases  although  early  stage  revisions  and  modifications  to  the  
materials  are  likely  to  happen  more  frequently  to  classes  that  are  less  mature  and  we  feel  could  continue  to  be  
improved  based  on  customer  and  partner  instructor  feedback.  
 
• I  would  like  to  be  able  to  market  new  training  releases  and  their  content  to  our  customers  ahead  of  time?  How  can  I  
get  access  to  this  type  of  information  regularly?  
 
We  will  announce  through  our  own  channels  as  well  as  the  standard  ServiceNow  marketing  channel  product  and  
curriculum  releases  so  that  you  can  adequately  communicate  and  market  to  your  customer  base  and  prospects.  
 
 
 

©  2015  ServiceNow,  Inc.  All  rights  reserved.     16


ServiceNow  and  the  ServiceNow  logo  are  trademarks  of  ServiceNow,  Inc.  All  other  brand  and  product  names  are  trademarks  or  registered  trademarks  of  their  respective  holders.  

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