Vietnamese health consciousness and fitness demand

Q&Me is online market research provided by Asia Plus Inc.

Asia Plus Inc.
 Objective

The demand of exercise and fitness are getting

higher while the economy grows in Vietnam.
This survey was made with an intention to
understand Vietnamese health consciousness
and fitness motivation.

The survey was conducted to about 868 male &

female among 18-39 years old in HCM & Hanoi
in Dec 2017
 Health conditions

Male 20% 37% 38% 5%

Female 9% 32% 47% 12%

Very good Good Normal Not good Bad

57% of male and 41% of female considers themselves as health conscious

Q. How good do you evaluate your current health?
 Activities to maintain the health
Taking health supplementary products 24%

Go for periodical health checks 30%

Follow a healthy diet 51%

Exercise 54%

Refrain from drinking alcohols 58%

Sleep well 60%

Drink enough water 61%

Refrain from smoking 64%

54% of the respondents exercises for the health maintenance

Q. Which actions below do you take in order to maintain/improve your health condition?
 Activities to maintain the health
Taking health supplementary products 24%

Go for periodical health checks 30%

Follow a healthy diet 51%

Exercise 54%

Refrain from drinking alcohols 58%

Sleep well 60%

Drink enough water 61%

Refrain from smoking 64%

54% of the respondents exercises for the health maintenance

Q. Which actions below do you take in order to maintain/improve your health condition?
 Exercises to do
Others 3%
Play Tennis 4%
Table tennis 4%
Play Basketball 7%
None of the above 8%
Swimming 13%
Yoga 16%
Play Badminton 22%
Cycling 22%
Play Football 27%
Work out 38%
Running 40%
Walking 58%

Walking / running are the most common. Football is most popular ball game
Q. In the past 3 months, have you taken part in any of the leisure activities below?
 Health consciousness

Male 28% 52% 20%

Female 21% 51% 28%

I go to gym currently I do not but am interested in going No and I am not interested

80% of male and 73% of female go / or have interests in going to the gym
Q. Do you go to sport gym?
 Health consciousness
2% Male
Others 3% Female
Win more stamina 31%
28%

As part of new hobby 15%

18%

Meet with new friends 16%

17%

Getting more muscles 81%

38%

Losing weight 30%

57%

Stress relieve 39%

44%

Male are more for gaining muscles, while females are for weight loss
Q. What are the reasons that you go or are interested in going to the gym
 Interests in gym
21% Male
boxing/martial arts 7%
5% Female
dance / aerobics 26%
Swimming 18%
16%
Sauna/SPA 14%
34%
Personal fitness 32%
34%
Stretch relaxation 32%
33%
Yoga/pirates 13%
54%
Work out / training machine 60%
16%
Running machine 63%
62%

Work out is popular for male. Female has higher interests in yoga/pirates
Q. What are the things that you do or are interested in doing at the gym
 Decision factors of sport gym
71% 68% Important
55% Most important
47%
40%
32% 33%
29% 29%
24% 23% 21%
19% 16% 15% 14%
6% 5% 5% 4% 7%
2% 1% 2% 1% 1%

Location and pricing are the two most important factors

Q. What are the important reasons in choosing a sport gym?
 Spending in sport gym

Intenders 6% 28% 31% 15% 14% 7%

Users 5% 20% 29% 20% 13% 13%

Under 100.000 VND From 100.001 to 200.000 VND From 200.001 to 300.000 VND
From 300.001 to 400.000 VND From 400.001 to 500.000 VND From 500.001 and above

Intenders have less budget expectation than the real users

Q. n average how much is your monthly spending on sport gym subscription fee? / How much are you willing to pay
for your monthly gym subscription fee?
AUDIENCE PROFILE
Respondent profile (N=868)
Gender City

Female, 47%
Male, 53% HN, 51% HCM, 49%

Age Household income

Above 20,000,000 VND 33%
30-39, 31%
14,000,001 - 20,000,000 VND 24%
18-24, 42%
9,000,001 - 14,000,000 VND 20%

4,000,000 - 9,000,000 VND 15%

25-29, 28% Under 4,000,000 VND 8%

Q&Me – About Online Market Research Services
Our Solution
Survey is conducted via mobile phone and the data is processed real-time

Affordable Quick High quality

1/3 of the competitor Takes 24 - 48 hours for Superb real-time
pricing most surveys, proving analysis for flexible and
real-time analysis accurate data collection
Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 300,000 members as of Nov, 2017
Age Gender City
31%

22% 19%
18%
44% 47%
14%
18%
56%

7%

3% 3% 6%
0%
1% 1% 3% 3% 4%

Male Female HCM Hanoi Can Tho Da Nang

Hai Phong Dong Nhai Others

 Process for the quality assurance

Questionnaire Take out users Take out speed Manual check by Re-assortment of
based on the with irrelevant users the experienced panelist priorities
exact profile replies researchers
• We count the • Based on the
• Refined and very • Remove Fake average median • Our experienced survey results, bad
derailed database questions hit time and take out researchers will users are screened
panel users those who are check the out while prioritizing
• Remove less than that relevance as well those who return s
Contradicted as open good feedbacks.
answer users comments
• Take out straight
answer users
 Evaluation for our quality assurance
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
Our quality score by SSI
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
97% 91%
LOI (Lenght of Interview) 10 minutes

Success Criteria Overral score of 80% or higher

FACT CONSISTENCY SCORE THOUGHT
CONSISTENCY SCORE

THE RESULTS

89% 97% Overal score 93.5%

Average score 73%

in the industry
STRAIGHT-LINER/ FLAT- SPEEDERS SCORE
LINER SCORE

(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Contact Us

URL: http://www.qandme.net
Contact: info@qandme.net

Q&Me is operated by Asia Plus Inc.

Asia Plus Inc.

Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC,
Vietnam
Tel. +84 839 100 043