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0 CONFIDENTIAL AND PROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
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Augmented Analytics: The Next Disruption in
Analytics and BI Connect with Rita on

Connect with Rita on

Rita Sallam
Research VP

10 years at Gartner, 29 years industry experience

Rita Sallam is a Research Vice President at Gartner in the

Business Analytics and Data Science team. Her focus
includes writing about and advising organizations on
market trends, vendor assessment and selection, and best
practices for making analytics pervasive and strategic to
the business. Of particular interest is the evolution of
modern BI platforms to support smart data discovery, self-
service data preparation and advanced analytics.

For a broader insight into Gartner you can find us: @Gartner_inc on Twitter and Gartner on LinkedIn.
 Disruption
10 years ago,
we struggled to find
10 ML/AL enabled
business applications ...
In 10 years, we will
struggle to find
any that don't.

4 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

 Traffic Fatalities

Why Current
Paradigm Will
Be Disrupted

5 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Key Issues

1. Why and how is the analytics and BI (ABI) market being disrupted
… again?
2. What does this next wave of disruption look like? How is it different?
3. How can I leverage this next wave of disruption to scale the value of
analytics in my organization?

6 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Key Issues

1. Why and how is the analytics and BI (ABI market being disrupted
… again?
2. What does this next wave of disruption look like? How is it different?
3. How can I leverage this next wave of disruption to scale the value of
analytics in my organization?

7 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

 More Complex
Data

Picture Credit: Oh-Barcelona.com

8 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
 More
Strategic
Analytics

Business
Demands Faster
Time
to Insight

Picture Credit: Oh-Barcelona.com

9 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
 From:

Source: Tableau
10 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
 From:

Source: Tableau
11 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
Analytics for the Few

32%
% of users using any BIA tool
Source: Gartner Magic Quadrant Reference Survey 2017
12 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
To: Augmented Insights

Source: Oracle
13 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
To: Augmented Insights

Source: Oracle
14 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
To:

Source: Sisense
15 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
To: Here Are the Top Four Things I Can Do to Increase
My Pipeline

Source: Salesforce Einstein Analytics

16 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
To: Here Are the Top Four Things I Can Do to Increase
My Pipeline

Source: Salesforce Einstein Analytics

17 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
 100%

18 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

We Need a New Way to Solve Analytics Challenges

Unknown
Expanding
Innovation
Understanding
and Exploration
and Investigating
QUESTIONS
Known

Foundation Core Establishing Value

Known Unknown
DATA
19 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
Today, We Are Limited to Manual Approaches to Address
the Unknown, Unknown

Unknown
Expanding
Innovation
Understanding
and Exploration
and Investigating
QUESTIONS
Visual-Based
Visual-Based
Data Discovery
32%
Data Discovery
On a Data Lake
Known

Foundation Core Establishing Value

System of
Record
Reporting
Known Unknown
DATA
20 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
We Need a New Automated, and Augmented Approaches to
Scale Business Value
NLG Augmented
NLQ

Unknown
Expanding Analytics
Innovation
Understanding
and Exploration
and Investigating
QUESTIONS Conversational
Visual-Based Analytics Everyone
Exploration Embedded
All Data
Known

Foundation Core Establishing Value

System of
Red Text = Augmented
Record
Reporting Black Text = Manual

Known Unknown
DATA
21 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
Key Issues

1. Why and how is the analytics and BI (ABI) market being disrupted
… again?
2. What does this next wave of disruption look like? How is it different?
3. How can I leverage this next wave of disruption to scale the value of
analytics in my organization?

22 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Modern Analytics and BI Workflow

Prepare Data

Modern
Analytics
and BI
Share and
Find Patterns in Data
Operationalize
Findings

23 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Modern Analytics and BI Today

Prepare Data
Manual data preparation, data
quality, enrichment cataloging

Modern
Analytics
and BI

24 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

How That Changes With Augmented Analytics
Augmented Data Preparation
Prepare Data
Algorithms detect schemas, profile,
catalog and recommend enrichment,
data lineage and metadata

Augmented
Analytics

25 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Modern Analytics and BI Today

Modern
Analytics
and BI Find Patterns in Data
Manual exploration of data using
interactive visualization
Manual feature engineering and
model building

26 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

How That Changes With Augmented Analytics

Augmented
Analytics
Find Patterns in Data
Natural-language query
Algorithms find all relevant patterns
in data Features are autoselected
Models are autoselected
Code is autogenerated
Augmented Data Discovery
Augmented Data Science and ML
27 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
Modern Analytics and BI Today

Modern
Analytics
Share and and BI
Operationalize Findings
Dashboards, storytelling, collaboration
Depends on user to interpret results

28 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

How That Changes With Augmented Analytics

Augmented
Analytics
Share and
Operationalize Findings
Insights are narrated in natural language
or visualizations to focus user on what is
important and actionable
Embedded in apps or conversational UI

29 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Modern Analytics and BI Today

Prepare Data
Manual data preparation, data
quality, enrichment cataloging

Modern
Analytics
Share and and BI Find Patterns in Data
Operationalize Findings
Manual exploration of data using
Dashboards, storytelling, collaboration interactive visualization
Depends on user to interpret results Manual feature engineering and
model building

30 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

How That Changes With Augmented Analytics
Augmented Data Preparation
Prepare Data
Algorithms detect schemas, profile,
catalog and recommend enrichment,
Time
data lineage and metadata
Accuracy
Reduced Bias

Augmented
Analytics
Share and Find Patterns in Data
Operationalize Findings Natural-language query
Insights are narrated in natural language Algorithms find all relevant patterns in data
or visualizations to focus user on what is Features are autoselected
important and actionable Models are autoselected
Embedded in apps or conversational UI Code is autogenerated
Augmented Data Discovery
Augmented Data Science and ML
31 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
First Wave of Disruption
High
Pervasiveness of ML-Enabled Advanced
Insight on All Data

Semantic Layer-
Based Platforms

IBM Cognos
OBIEE*
Microsoft SSAS/SSRS**
MicroStrategy
SAP BusinessObjects
Low
Months Days/Hours Instant/In-Line
* Oracle Business Intelligence Enterprise Edition
Time to Advanced Insight
**Microsoft SQL Server Analysis Services/SQL Server Reporting Services
32 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
The Visual-Based Data Discovery Market Disruption
High
Pervasiveness of ML-Enabled Advanced
Insight on All Data

Visual-Based Data
Discovery Platforms

Semantic Layer- Tableau

Based Platforms Qlik
Microsoft Power BI
TIBCO Spotfire
IBM Cognos
OBIEE*
Microsoft SSAS/SSRS**
MicroStrategy
SAP BusinessObjects Late
Low
Months Days/Hours Instant/In-Line
* Oracle Business Intelligence Enterprise Edition
Time to Advanced Insight
**Microsoft SQL Server Analysis Services/SQL Server Reporting Services
33 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
We Are at a Market Disruption Point
High
Today 2 to 5 Years
Pervasiveness of ML-Enabled Advanced

Augmented
Analytics
Insight on All Data

Visual-Based Data
Discovery Platforms Salesforce Einstein Discovery Stories

Data Discovery
Augmented
ThoughtSpot
Microsoft Power BI (Quick Insights)
Semantic Layer- Tableau IBM Watson Analytics
Based Platforms Qlik SAP Analytics Cloud
Microsoft Power BI Yellowfin
TIBCO Spotfire Big Squid
IBM Cognos Oracle Analytics Cloud
OBIEE

Data Science
SparkBeyond

Augmented
Microsoft SSAS/SSRS DataRobot
MicroStrategy H2O
SAP BusinessObjects Early Tellius
Low
Months Days/Hours Instant/In-Line
Time to Advanced Insight
*Sample of vendors not exhaustive
34 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
The Future of Data and Analytics Is Augmented Analytics
High
Today 2 to 5 Years
Pervasiveness of ML-Enabled Advanced

Augmented
~2015
Analytics
Insight on All Data

Visual-Based Data
Discovery Platforms
~2000 Machine Learning
Automation
Semantic Layer-
Based Platforms Pervasive Autodescriptive,
~1990
Business-Led Diagnostic
Descriptive/Diagnostic Predictive, Prescriptive

IT-Led Descriptive

Low
Months Days/Hours Instant/In-Line
Time to Advanced Insight

35 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

The Future of Data and Analytics Is Augmented Analytics
High
Today 2 to 5 Years
Pervasiveness of ML-Enabled Advanced

Augmented
~2015
Analytics
Insight on All Data

Visual-Based Data
Discovery Platforms Machine Learning Automation
~2000 Pervasive Autodescriptive, Diagnostic
Predictive, Prescriptive
Semantic Layer-
~1990 Based Platforms Business-Led Most Significant Insight for User to Maximize
Descriptive/Diagnostic Understanding and Action
Conversational Analytics: Natural-Language
IT-Led Descriptive Free Form User Interactivity Processing, Query and Generation
Best Visualization Autovisualization of Relevant Patterns
Predefined Interactivity, KPIs
Tools Specific Self-Service Data Prep. Suggestions in User Context
IT Modeled, Traditional Data (Embedded Apps)
Integration Structured, Personal,
Unmodeled Data Autodiscovery Augmented Data Prep
Summary Data — Data
Warehouse Big Data, Streaming Data, Cloud, External
Low
Months Days/Hours Instant/In-Line
Time to Advanced Insight

36 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

A Large US Bank Searching For Wealth Management
Clients

20-35 or > 35

Source: Salesforce Einstein Discovery

37 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
A Playbook for Growth: Online Airline Ticket Service
Uncovers Lost Sales Opportunities Equal to 10-20% of
Revenue

38 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Source: Stories
How Are Next-Generation ABI Platforms and Data Science
and ML Platforms Different?
Augmented Data Discovery Augmented Data Science and Machine Learning

 Citizen data scientist explores autogenerated models  Specialist data scientist builds and customizes models
 End user or application-augmented  Embedded

 Autogenerated models and insights  Assisted model building and customization, tuning,
 NLP/NLQ exploration life cycle management
 NLG narration

Collaboration Is Key; Convergence Will Increase Over Time

42 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
SPAs: What Will the ABI Market Impact Be?

By 2020, 50% of the analytic queries will be generated using search,

NLP, voice or autogenerated.

By 2020, 30% of today's data scientist tasks can be automated.

43 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

What Will the Impact on Everything Be?

44 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Momentum

DataRobot
$111M VC,
acquires Nutonian
Salesforce
Acquires
IBM Watson BeyondCore ThoughtSpot
Analytics $110M adds SpotIQ,
DataRPM SAP adds $120M VC
DataRobot automated
BeyondCore insights to SAP
Analytics Cloud Oracle adds
MSFT Adds augmented
Quick Insights to analytics and NLG
Power BI to ODV
2013 2014 2015 2016 2017

45 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Polling Question 1 of 2
How to participate in our polling
If you are in full screen mode – click Esc
Adoption: Where are you in your Augmented The poll question is on the “Vote” tab.
Analytics Journey? Please click the box to make your selection.
Upon voting you will see the results.

Thank you!
A. At the very beginning. This is a completely new
concept for me
B. Planning stage as part of my Analytics and BI
strategy Q. Polling Question
C. Currently conducting a proof of concept (please choose 1 answer)
D. Small deployment focused on a specific domain or A. Answer
problem
B. Answer
E. Enterprise deployment across multiple departments
C. Answer
and use cases
D. Answer

E. Answer

46 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Key Issues

1. Why and how is the analytics and BI market being disrupted

… again?
2. What does this next wave of disruption look like? How is it different?
3. How can I leverage this next wave of disruption to scale the value of
analytics in my organization?

47 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Start and Pilot With Small Data and Align to Business
Drivers to Prove Value

48 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Align Your D&A Strategy to Support the Disruption
Data Integration Data Management

Data Warehouse
Context Independent
Unknown

Unknown
Expanding Expanding
Innovation Innovation
Understanding Understanding
and Exploration and Exploration
and Investigating and Investigating

QUESTIONS
QUESTIONS

Augmented Data
Preparation
Data Catalogs Traditional DW
Known

Known
Foundation Core Establishing Value Foundation Core Establishing Value
Enterprise
Data
Integration
Known Unknown Known Unknown
DATA DATA
49 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
Engage Business Stakeholders, Foster Collaboration, Build
Trust, Prove Value

Business People/ Expert Data

Leaders Scientists

Citizen Data Data

Scientists/ Engineers
Analysts

50 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Invest in Data Literacy to Drive a Data-Driven Culture

51 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Considerations When Evaluating Tools

 Embeddability, operationalization
 Openness of models
 Accuracy
 Data preparation
 Integration with NLQ, NLG and visual-based exploration
 Range of algorithms
 Range of data types supported
 Upfront setup or configuration/modeling required

52 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

 Disruption
10 years ago,
we struggled to find
10 ML/AI enabled
business applications ...
In 10 years, we will
struggle to find Automated Insights
10 that don't. Automodel Generation
Conversational Analytics
Why Now? Embedded Analytics
Any Data

53 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Polling Question 2 of 2
Impact: How important do you think
Augmented Analytics will be to scaling the
value from analytics in your organization?
How to participate in our polling
If you are in full screen mode – click Esc
The poll question is on the “Vote” tab.
Please click the box to make your selection.
Upon voting you will see the results.

Thank you!
A. Low/ No Impact
B. Medium Impact
C. High Impact
Q. Polling Question
D. Transformational
(please choose 1 answer)

A. Answer

B. Answer

C. Answer

D. Answer

E. Answer

54 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.

Recommendations

 Plan for augmented capabilities as part of your Data and

Analytics strategy.
 Monitor the roadmaps of vendors you already own as well as
innovative startups.
 Pilot to demonstrate value and build trust; align with key business
drivers and stakeholders.
 Plan for possible changes to roles, responsibilities and skills; invest in
data literacy.
 Start small and back test to prove value; foster collaboration with
expert data scientists.
55 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
Recommended Gartner Research

 Augmented Analytics Is the Future of Data and Analytics

Rita L. Sallam, Carlie J. Idoine and Cindi Howson (G00326012)
 Rebalance Your Integration Effort With a Mix of Human and Artificial
Intelligence
Eric Thoo and Ehtisham Zaidi (G00319151)
 Pursue Citizen Data Science to Expand Analytics Use Cases
Joao Tapadinhas and Carlie J. Idoine (G00316089)
 Hype Cycle for Analytics and Business Intelligence, 2017
Kurt Schlegel and Jim Hare (G00314848)
 Market Opportunity Map: Analytics and Business Intelligence, Worldwide
Alys Woodward, Jim Hare and Others (G00322846)

For more information, stop by Gartner Research Zone.

56 © 2018 Gartner, Inc. and/or its affiliates. All rights reserved.
 Thank You!

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