Corporate Overview

NetAmbit is India’s most respected Financial Services Distribution company. It has a highly profitable
business model with several strong distribution channels retailing a range of different products. With over
3500 workstations, 800 field agents, 34 branches and hundreds of business associates, NetAmbit caters
to the largest section of population in India as compared to any other Financial Services Distribution
company.

The history of the company, however, takes it back to a very different beginning. Founded in the year
2000, NetAmbit began operations at the height of the dotcom bubble. It started its services as a provider
of web capabilities to several internet portals. The genesis of the name ‘NetAmbit’ is from these early
roots.

The company soon modified its business goals along with the changing times to initiate its entrance to the
‘Direct Marketing’ model of operations which has remained its mainstay to date. This model is now
generically referred to as the ‘NetAmbit Model’ in the financial industry. Through this method, NetAmbit
became a successful agent for telecom giant ‘Bharti’ selling mobile connections, internet cards and other
products.

It was in 2003, with the mushrooming of the financial industry and simultaneous deregulation of the
sector, that NetAmbit finally embarked on its journey to become the most respected Financial Services
Distribution company in India. With humble beginnings, the company started with just 11 employees to
grow to over 3500 across over 150 locations across the country as of today. Currently, it is one of the
fastest growing privately held players in the industry with more than a 100% growth rate, year-on-year.

With its unique, proven, profitable and highly scalable model, NetAmbit is set to emerge as an even more
formidable force in the financial sector in the years to come.

Vision
NetAmbit’s vision is to provide Indians with convenient access to financial solutions.

Mission
Our mission is to be the largest and most trusted name in financial products distribution in India,
delivering solutions that fulfill today's needs and tomorrow's dreams.

Through our services, we will

• Provide security and safety to people across the country, making a lasting contribution to society.
• Distribute the finest products and services, setting new benchmarks in customer satisfaction.
• Constantly challenge the boundaries of our business, exceeding expectations of customers and
investors alike.

We will achieve our vision & mission by embracing our core values of :
 • Quality Focus
• Customer Delight
• Integrity & Ethics
• Openness, Transparency and Sharing
• Resilience

Global Business Partners

Bessemer Venture Partners (BVP) is one of the oldest & biggest private equity firms in the United
States. It recently closed a $1 billion global fund with $350 million earmarked for investments in India.
Based on NetAmbit’s strong performance over the past years and its unique business model, Bessemer
Venture Partners, invested in the company in the year 2007.

Helion Ventures Partners is a $350 Million India-focused, stage independent venture fund, investing in
technology-powered and consumer service businesses in sectors like Outsourcing, Internet, Mobile,
Technology Products, Retail Services, Education and Financial Services. Helion invested in NetAmbit in
December 2009.

Management Team
Directors
Girish Batra
Chairman & Managing Director

Sandeep Batra
Joint Managing Director
Kanwaljit Singh
Joint Managing Director

SB Lal
Director
Business Heads
Rajesh Pasari
Chief Financial Officer(CFO)

Rajiv Wadehra
Sr. VP - New Initiatives

Rajesh Maheshwari
Sr. VP – Finance

Gurpreet Singh
VP – Operations

Kamal Gaur
VP - Data Analytics

Harinder Chhabra
VP - Business Development & Alliances

Sudhanshu Sharma
VP - Business Excellence

Sudipta Biswas
VP - General Insurance

Richard Anderson
VP – Operations

Raashi Mathur Atrey

VP – Branch Controls

Amit Deshmukh
VP - New Initiatives

Arup Chatterjee
VP - Operations

Vikrant Bangia
VP - Operations

Nikhil S Vaidya
VP - Operations

Anshuja Sahaya
VP - Operations

Amitabh Kapoor
Sr. VP – HR

Charu Kaushal
Sr. VP – Branch Operations

Pooja Aggarwal
DVP – Operations

Amit Tiwari
VP - Operations

Anshuman Agrawal
VP – Marketing

Arvind Shrimali
VP – Training

Bharat Agarwal
VP – Operations

David Bezzam
VP - Operations

Himmat Singh
VP - New Initiatives

Vipul Kapoor
VP - Operations

Anand Bhardwaj
VP - Branch Operations

P V Harinarayanan
VP - Operations
NetAmbit is India’s most respected financial services distribution company with a pan-India presence
catering to over 150 cities covering the length and breadth of the country. It has a highly profitable
business model with strong distribution channels retailing a range of different products like Life insurance,
General Insurance- Health Insurance, Motor Insurance and Travel Insurance etc., Mutual Funds and SIPs
are also offered in this range. The company has pioneered the Direct Marketing Model which is now
generically referred to as the ‘NetAmbit Model’ in the industry. NetAmbit has optimized this model to
create efficiencies higher than any other player in the industry. The company caters to the largest section
of population in India as compared to any other financial services company.

Channels
NetAmbit distributes financial products to its customers through several different channels. They are as
listed below :-

Direct Marketing Model

The direct marketing or ‘hub and spoke’ model has been NetAmbit’s mainstay since its inception. The
company has over time perfected processes around this model to the extent that it is generically known
as the ‘NetAmbit Model’ in the insurance and financial products industry.

The direct marketing team operates out of centralized centres in Noida, Delhi, Bangalore, Chennai,
Mumbai and Kolkata. Leads generated by this team are then serviced by field agents in over 150 cities
across the country, offering customized products according to the customer’s needs.

This model has a built capacity of over 3500 workstations and 800 field executives across India. Back end
operations for the entire country are handled centrally from the corporate office in Noida.

Branch Model

NetAmbit operates independent sales teams directly from 34 branches pan-India. This is hence also
referred to as the Branch Network Model. This team creates and converts their own leads and is
instrumental in setting up the NetAmbit brand in the minds of out consumers. The channel is also
supported by the direct marketing strength in order to optimize business and increase efficiency.
Our Network
NetAmbit has a truly Pan-India presence with its branches all over the country. Its corporate office is
based out of Noida with 5 main centres at Delhi, Mumbai, Bangalore, Chennai and Kolkata. Apart from
these centres, the company has field sales coverage at over 150 locations across the country. It is
NetAmbit’s ability to reach out to the large untapped population residing in Tier 2, 3 & 4 towns that is the
key to its success.

Products
Netambit distributes a range of different financial products to its customers all over the country.
• Life Insurance
• General Insurance
- Health Insurance
- Motor Insurance
- Travel Insurance etc.
• Mutual Funds
• Loans