Font Testing.

By Amy Hannah

The first use of typography I will be analysing will be “Lemon Milk” in the light font. This first font appears
slimline and simple to read for audience members. I would potentially use this font for the fact it promotes
connotations of the “mod culture” I aim to present within the first issue of my magazine “Bright-on.” Specific
to youth, it highlights Furthermore, this type of font could be used primarily for sub-headings as part of my
main body copy for the regional magazine. In terms of the font style – this font fits into the sans serif category
due to its slimline nature. This again – correlates with the idea that the mod youth subculture from past to
present remains representable due to their acquired tastes in fashion and style and therefore would fit well
within my uses of imagery also. The font combined with uses of lines for example will reinforce the diverse
movement of youth subcultures within Brighton UK.

This font could also be a possible consideration for typography choices, being the same font as the
one analysed previously but with a use of an italic format. This has meant that it delivers and
expressive tone to audience types. This font choice could be used for the possible consideration of
pull quotes or for cover lines on the front page of my magazine. The use of this typography appears
conversational, which is a key factor within youth. The youth of Brighton and the subcultures would
engage in activities of exploring culture and using colloquial language to reiterate youth culture and
to represent their independent groups. Consequently, this would mirror the aims of my production
which is to represent youth movement from past to present.

I will also be considering the uses of this font for the mastheads for a combination of the front cover
of my magazine production, the contents page and the double page spread to accommodate the
main body copy of my article. A use of this bold style typography within italic also is distinguishable
from the other main body copy fonts and subheadings which have been previously analysed. I will
also potentially apply a stroke to these fonts again: to make them distinguishable from the other
uses of typography that will be used throughout Bright-On magazine. Moreover, this would promote
the ideology that youth-subcultures are bold and diverse and therefore when seeing this font, the
audience will be immediately engaged with the product and will make the branding of my magazine
will be recognised once distributed.

ARIAL NARROW
This choice of typography is a leading consideration for the main body font of my lead article alongside the
different articles that will be described and numbered within the contents page of my magazine production.
The text appears easy to read and appears uncomplicated to audience members. This will provide a simple
aesthetic to audience members and will also promote the idea that the register or language used throughout
the magazine will correlate with my primary audience (which is those of the age 18 mid 20’s). I want audiences
to feel as though they can read my magazine at any given point of day or evening due to the relaxed nature
the genre of the magazine forms throughout in relation to the regional area of Brighton. Moreover, the
register will take of a relaxed tone with some investigative forms of linguistic codes and therefore will be
applicable to audience types.