This article provides an example of how Critical Discourse Analysis can be used to analyse texts.

By looking at the coverage of a recent news event in two British newspapers, it demonstrates
how a number of the linguistic ideas discussed in the How people present the world through
language section of the Linguistic Toolbox can be used to produce an in-depth analysis of
meaning in texts.

Critical Discourse Analysis (CDA) is a branch of linguistics that seeks to understand how and
why certain texts affect readers and hearers. Through the analysis of grammar, it aims to uncover
the 'hidden ideologies' that can influence a reader or hearer's view of the world. Analysts have
looked at a wide variety of spoken and written texts – political manifestos, advertising, rules and
regulations – in an attempt to demonstrate how text producers use language (wittingly or not) in
a way that could be ideologically significant.

Many of the tools used in CDA are drawn from Stylistics, which looks at the way literary texts
create meaning and poetic effects. CDA uses a similar type of analysis to look at (mainly) non-
literary texts. There is no set group of tools that must be used, and researchers are discovering
new ways of analysing language all the time. However, traditional tools used include modality,
transitivity and nominalisation, while more recent additions include naming, opposition and
negation.

Media texts are a common subject of analysis in Critical Discourse Analysis. Here, articles from
two British newspapers – one published in the tabloid The Daily Mail, the other in the
broadsheet The Independent – are analysed. The articles represent each publication's take on a
much-publicised British news story that broke on 19th February 2013, when the media picked up
on a speech that the novelist Hilary Mantel gave for a London Review of Books lecture at the
British Museum on February 4th. In her lecture, Royal Bodies, Mantel discussed the nature of
the British monarchy, Kate Middleton's role within it having become the wife of the heir to the
throne, and the media's treatment of Middleton.

When, later in the month, comments about Middleton and her portrayal in the press were
reported in the newspapers, many articles focused on apparently unfavourable things that Mantel
had said about Middleton. This prompted outrage from some at the insults allegedly made by
Mantel and, from others, suggestions that the reportage had misinterpreted Mantel's comments.
Many suggested that the press's coverage of the 'controversy' was not only biased against Mantel,
but actively sought to misrepresent what she had said. This controversy makes the articles an
interesting subject for a CDA analysis, which can investigate the language used to test the
veracity of these different reactions to the texts.
Many CDA analyses are divided into sections corresponding to the tools that are used: for ease
of reading, this sample analysis will be split likewise, with a concluding section at the end.

Analysis

Naming

Naming looks at the contents of noun phrases – the units of language that name things in the
world, e.g. a wolf, those cumulonimbus clouds, his appalling lack of respect. The ideological
interest here comes from the fact that when we apply a noun phrase to something, we label it and
use language to presuppose its existence: if someone refers to the immoral, adulterous celebrity,
then they are presupposing that this individual exists, and that immorality and adultery are part of
the package that is that person.

Naming is of interest in the Mail and Independent articles as they focus on two individuals –
Hilary Mantel and Kate Middleton: how these individuals are named could give an indication as
to whom the articles would like the reader to sympathise with. Unsurprisingly, each article refers
to both by their full names; however, there are also occasions where the two are named in
different ways. Notably, the Mail consistently refers to Mantel by her surname, and Middleton
by her forename: "Mantel... dismissed Kate as a 'machine-made princess." The less formal way
in which Middleton is referred to here could make the reader feel closer to Middleton. The
Independent makes the same distinction, whilst also referring to Mantel as "Ms Mantel": the title
'Ms' comes with certain connotations, not least amongst them that the woman bearing it might be
'unweddable', creating a stark contrast with the woman the article refers to as "Prince William's
wife-to-be".

Also of interest is the way the news story – essentially Mantel's speech – is named. Observations
made by Mantel, which to those present might have been heard as part of a lengthy, considered,
formal lecture, are referred to by the Mail as "an astonishing and venomous critique of
Middleton" and "a bitter attack on the Duchess of Cambridge", and by the Independent – more
soberly – as "a withering assessment of Kate Middleton". Here, the negative adjectives
'venomous', 'bitter' and 'withering' suggest that Mantel was far from reserved in her remarks, and
give the reader little room to determine their own view of her comments. Note also that while
Mantel herself insisted that her comments were about perceptions of Kate Middleton, each
instance of naming places Middleton in a grammatical position post-modifying the nouns
'critique', 'attack' and 'assessment', making her appear very much the subject of Mantel's remarks.
Opposition

Opposition looks at the way that certain linguistic frames – 'It was X, not Y', 'She liked X, he
liked Y', 'X turned into Y' – allow us to create oppositions through language. When two things –
for example, dinosaurs and books - are placed into one of these structures – 'It was more
dinosaurs than books' – we understand that they must be somehow opposite, due to our
experience of conventional opposites occurring in similar structures. Indeed, we understand new
oppositions on analogy with more familiar ones: we might, perhaps, interpret the
dinosaurs/books example as meaning that something was more exciting than academic.

Creative opposition can be powerful, as it plays on our tendency to view the world around us in
terms of binaries. We have seen how naming allows the articles to paint the two parties as
different to each other, and this impression is strengthened by instances of creative opposition.
Most notably, parallel structures are used in the Mail article to observe the differences between
Mantel and Middleton's backgrounds and occupations:

"The Duchess, 31, will visit the addiction charity's Hope House treatment centre, in Clapham,
south
London on Tuesday to meet women recovering from alcohol and drug dependency.
Mantel, 60, studied law at LSE and Sheffield University, before becoming a novelist."

By placing each party as the subject of adjacent sentences, and then going on to describe an
action each will/has performed, the article underlines the differences between the two. This
opposition gives the impression that while Mantel is educated and cultured, Middleton is doing
something 'good' and 'worthy'. More to the point, it could be argued that the information being
given is of dubious relevance to the news story that is being reported.

Another intriguing use of opposition appears in both articles. Each refers to a previous news
story involving Middleton, when pictures of her holidaying were printed in the Italian press.
Both the Mail and the Independent contrast the Royal family's displeasure at the Italian
publications with opinions expressed by Mantel in her speech:
"[T]hey were furious last year when pictures of her topless on holiday were printed in Italy...
But Mantel suggested Kate could have few complaints...
observing: 'The royal body exists to be looked at.'"

"Whilst St James's Palace fumes at pictures of the Duchess in a bikini...

Mantel observes: 'The royal body exists to be looked at.'"

In the Mail, an opposition is triggered by 'but' at the start of the second sentence; in the
Independent, 'whilst' serves a similar role, making the reader aware that the propositions
expressed in the two sentences should be seen as contrasting. The suggestion in each instance is
that Mantel does not share the royal family's disgust at the pictures, and believes that this is
simply an unavoidable aspect of their role. However, Mantel made no mention of the Italian
press incident in her speech, and the quote used in these extracts was making an observation
about the apparent purpose of the royal family and the way they are treated by the press, rather
than indicating her approval of the Italian press's actions.

Speech presentation

There are a variety of ways in which we can present others' speech: we can choose to directly
quote someone, or we can simply give a flavour of what was said. One of the notable things
about the Mail article is that while it quotes Mantel frequently and at length using direct speech
("Mantel said Kate 'appeared to have been designed by a committee'", "She added: 'Presumably
Kate was designed to breed in some manners'"), Middleton is not quoted once. This might seem
unsurprising, as the article is about a speech that Mantel made. However, the article also reports
on Middleton's work with the charity Action on Addiction:

"The Duchess chose yesterday to give an insight into the causes that she will support,
hailing the start of a project which will see one of her charities receive a huge financial boost"

"She described her delight at Action On Addiction – which she backs as patron –
becoming the beneficiary of the fundraising efforts"
Note how direct speech is not used in either of these instances of speech presentation. Instead,
the writer simply represents the kind of speech acts that Middleton used – that she 'gave an
insight', 'hailed the start of a project' and 'described her delight' – rather than giving any clear
indication of the actual words that Middleton might have used. In this way, Middleton's
expressed attitudes are presented as more acceptable than Mantel's, which are in need of scrutiny.
The lack of direct quotes from Middleton might also serve as evcidence for some of Mantel's
convictions about the press's treatment of her!

As well as the simple fact of what parts of Mantel's lengthy and detailed speech the articles
choose to quote, and the way these quotes are used – especially in the aforementioned
appropriation of Mantel's observations about the royal body – the use of particular verbs in
speech presentation is of interest. Some verbs carry war-like connotations, for example the Mail's
description of how "A best-selling author... has launched a bitter attack" and the Independent's
"Hilary Mantel attacks 'bland, plastic, machine-made' Duchess of Cambridge". The inclusion of a
target – Middleton – in representations of Mantel's speech also makes her comments sound like
direct personal attacks: "The double Booker Prize-winner compared princess Kate unfavourably
to Anne Boleyn" (Independent), "Hilary Mantel calls Duchess of Cambridge 'bland' and 'machine
made'" (Mail). In these and other instances, it feels as though the reader is being pushed towards
sympathising with Middleton, the defenceless victim, rather than Mantel, the aggressor who
coolly "deliver[s] a withering assessment of Kate Middleton" (Independent) and "use[s] her
position among the novel-writing elite to make an astonishing and venomous critique of Kate"
(Mail).

Conclusion

This brief analysis of two newspaper articles demonstrates how CDA tools can be used to take an
in-depth look at language. By analysing naming, opposition and speech presentation, it was
possible to make suggestions as to the ideologies underlying the articles. For instance, the
differing ways in which Mantel and Middleton are named seems to position the reader closer to
Middleton, while aspects of speech presentation give the impression of Mantel having made a
concerted attack on an individual, rather than a thoughtful analysis of an institution and its
treatment by the press.

It is important to note, however, that this has not been an objective analysis: the analyst will
inevitably come to the analysis with some degree of bias, and it is quite possible that some
readers will disagree, for example, that certain choices of verbs in speech presentation provide a
strong indication of the articles' ideological viewpoint. Readers could also point to instances of
language use not analysed here, and suggest that analysis of these might have lead to a different
interpretation. What CDA does provide, though, is a level of replicability: the observations made
in this analysis have drawn on evidence in the actual language of the articles, meaning that
another researcher could carry out their own analysis of the exact same evidence, and provide
arguments for their own interpretation.