COCA COLA

Political factors

Changes in established laws, accounting, taxes, internal marketings, and changes in labor laws can
affect may affect Coca Cola from distributing drinks in a place. Coca Cola must meet regulations to put
their products on the stores around the world according to the FDA and the governments they are.

Economic factors

Countries have different customs, cultures, tastes, and desires. Coca Cola has changed, updated, and
adapted, investing on researching to creating new flavors to accommodate these customers. They
have $80+ billion worth of equity. The majority of that comes from the beverage industry. And their 70%
income is from countries outside the United States. But people are looking for healthy alternative drinks.
Coca Cola is making minimal efforts to move in that direction.

Social factors

Coca Cola distributes the majority of its products in cultured countries. And they meet the demands of
these customers. In Japan, they created 30 alternative flavors to appeal to Japanese consumers. In
China, they are making similar efforts. But in America, people focus on their health. They’re swapping
sugary drinks for waters and teas. Because these drinks are better for their health. Coca Cola needs
to respond to these needs by creating a product the healthy American public will respond to.

Technological factors

Machinery have helped Coca Cola manufacture products in better and higher quantities. Coca Cola
has factories in Britain with top of the name machinery to ensure fast delivery times and quality
product development. Coca Cola has used social media technology to connect with
audiences. When they launched their name campaign — putting real names on their bottles —
customers lined up to take photos of bottles with their name on it. These photos trended on social
media sites like Facebook, providing social proof and encouraging Coca Cola sales.
Legal factors

Coca Cola retains all rights related to their business, including past and future products developed
with a patented process.

Environmental factors

Coca Cola is affected by water accessibility. Water is necessary for soft drink development. But
should something happen, like climate change, the company may be under fire. This affects their
competitor, Pepsi, as well. But since Coca Cola’s products are primarily soft drinks, with a water
accessibility issue, the company will suffer losses. Coca Cola has to adhere to
environmental laws as they manufacture their products. If anything is amiss, it can affect how they
distribute products — or stop production completely. Additionally, they can take advantage of
humid climates who would enjoy Coca Cola drinks as a means to cool down. This works well in
developing countries where Coca Cola would have very little “premium” competition.

General ethical standards

1. We show a loyal, respectful, diligent and honest behavior.

2. We recognize the dignity of people and respect their freedom and their Privacy.
3. We are morally obliged to respect and protect people as appropriate that we have at our
charge.
4. We do not discriminate against any person for reasons of gender, marital status, age,
religion, race, political opinion, social or economic class, pregnancy, language, origin ethnicity,
nationality, sexual preference or disability.
5. We condemn, prohibit and denounce all types of harassment or harassment within and
outside of our workplace.
Specific ethical standards

1. Relationship with Customers

a. We serve clients by offering them an equitable and honest treatment in each transaction,
providing the products and services that correspond to them with the greatest quality and opportunity
at your fingertips, adhering at all times to the regulation and the internal regulations of Coca-Cola.
b. We do not make false or deceptive comparisons with products or services equivalent to those
offered by competitors.

2. Competition

a. We compete vigorously in compliance with all laws and regulations on fair competition
existing in the countries where we participate.
b. We do not participate in any agreement that seeks to limit the free play of the forces of the
markets in which we operate and we do not use improper means to improve our competitive position
in those markets.

3. Relationship with Suppliers

a. We consider Coca-Cola FEMSA's portfolio of suppliers to those who have proven to share
the ethical values that they hold and possess a solid reputation for fairness and integrity in their
dealings.
b. Who we negotiate the acquisition of the goods and services that Coca-Cola FEMSA requires,
we offer and demand a fair and honest treatment to the suppliers in each transaction, always looking
for the best interests of the company.