TOP

50 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

17
50

Total value of Top 50 Newcomers Top Risers

Latin American Brands # = Ranking Position
$ = Total Brand Value
%= Brand Value Change 2018 vs. 2017

US $110.6 +99%

2017
US $1,472 Million

18
Financial
49

Billion
Institutions

#8 #33 #37 #40

+58%
TV Stations Home Care Financial Institutions Communication Providers US $7,018 Million

US $130.8
US $4,318 US $1,399 US $1,167 US $1,140 Financial

2018
Institutions
Million Million Million Million

19
48

Billion US $2,937 Million

Financial
Institutions +45%
+18%

20
#46 #48
Brand Value #50
47

Change Retail Communication Providers

+42%
Insurance
2018 vs. 2017 US $1,025 US $939 US $6,198 Million
US $922
Million Million Financial
Million Institutions

Top 10 Most Valuable Latin American Brands

21
+42%
$ = Total Brand Value % Brand Value Change 2018 vs. 2017 US $1,165 Million
Financial
Institutions
46

+34%
Beer Beer Financial Financial Communication Retail Beer TV Stations Beer Retail US $1,535 Million
Institutions Institutions Providers
Energy
US $8,292 US $8,263 US $7,018 US $6,198 US $6,048 US $5,373 US $4,478 US $4,318 US $3,924 US $3,757

22
Million Million Million Million Million Million Million Million Million Million

+34%
US $2,646 Million
+8% +1% +58% +42% +32% +26% +2% n/a 13% 5% Retail
45

Most Valuable Country Brands

+32%
US $6,048 Million
Top 11 in Brand Contribution

23
Communications
Providers
Brand contribution measures the influence of brand alone on
Argentina Brazil Chile Colombia Mexico Peru financial value, on a scale of 1 to 5, 5 being highest.
All these brands have a brand contribution of 5.

+31%
US $1,058 Million
US $5,028 Bil. US $65,067 Bil. US $26,042 Bil. US $14,461 Bil. US $52,865 Bil. US $8,398 Bil.
44

+59% Change 2017-2018 +42% Change 2017-2018 +17% Change 2017-2018 +11% Change 2017-2018 +5% Change 2017-2018 Retail
% Brand Value % Brand Value % Brand Value % Brand Value % Brand Value
+3% Change 2017-2018
% Brand Value

2 Brands in the Top 50 15 Brands in the Top 50 7 Brands in the Top 50 4 Brands in the Top 50 17 Brands in the Top 50 4 Brands in the Top 50

24
+30%
Top 3 Argentinian Brands Top 3 Brazilian Brands Top 3 Chilean Brands Top 3 Colombian Brands Top 3 Mexican Brands Top 3 Peruvian Brands US $1,265 Million
Retail
1. 1. 1. 1. 1. 1.
US $1,535 Million US $8,263 Million US $5,373 Million US $3,924Million US $8,292 Million US $1,440 Million
43

2. 2. 2. 2. 2. 2.
US $1,472 Million US $7,018 Million US $3,176 Million US $2,177 Million US $6,048 Million US $1,075 Million
Download

25
the full report
www.brandz.com
3. 3. 3. 3. 3. 3.
at www.brandz.com
42

US $734 Million US $6,198 Million US $3,059 Million US $1,662 Million US $3,757 Million US $1,067 Million

26
Methodology and valuation by

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