Birla Institute of Technology & Science, Pilani

Work-Integrated Learning Programmes Division

Second Semester 2017-2018

Comprehensive Examination
(EC-3 Regular)

Course No. : MM ZG512

Course Title : MANUFACTURING STRATEGY
Nature of Exam : Open Book
Weightage : 50% No. of Pages =1
Duration : 3 Hours No. of Questions = 8
Date of Exam : 21/04/2018 (AN)
Note:
1. Please follow all the Instructions to Candidates given on the cover page of the answer book.
2. All parts of a question should be answered consecutively. Each answer should start from a fresh page.
3. Assumptions made if any, should be stated clearly at the beginning of your answer.

Q.1. Why is it not easy to emulate the success of a company that has achieved strategic fit?
Briefly discuss the Type 2 of Strategic Fit giving a suitable example [3 + 3 + 1 = 7]

Q.2. Discuss the role of focus and trade-offs, as suggested by Porter, in the development of
strategy highlighting why these are important to a strategy. [3 + 3 = 6]

Q.3. How does Ikea use the concept of fit and focus in the way in which it operates? [3 + 3 = 6]

Q.4. Why is the traditional approach to strategy development considered static? Discuss how
strategic intent overcomes this shortcoming? [3 + 4 = 7]

Q.5. Discuss the following in your own words using any suitable examples
(a) Tacit knowledge
(b) Changing the terms of engagement [3 + 3 = 6]

Q.6. How does the element of surprise work in Strategic Intent? Please state in your own words
and not reproduce class notes. Use suitable examples where appropriate. [4 + 1 = 5]

Q.7. Answer the following questions with regard to the case study on Apple Foxconn plant
discussed in class:
(a) According to the author, what were some of the mistakes made by Apple in the
planning and design of the Macintosh plant in the 1980s? [4]
(b) Why, according to the author, might it make sense to relocate the manufacturing
plant back to the US at present? [4]

Q.8. Based on the Walmart vs. Amazon case study what are the strengths and weaknesses of
Walmart as compared to Amazon ? [5]

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