Chapter 1

EXECUTIVE SUMMARY

Business Title: GSM INIHAWZ

Location: Barangay 6, Bagasbas Road Daet, Camarines Norte

Proponents: MELISSA U. GONZALES

DONNALYN L. MANZO

ROMEO JR. P. SAMANTE

Total Project Cost: P 652,965.38

Financing Sources: PNB – Allied Bank

P 457,000.00

Proponent’s Share: MELISSA U. GONZALES P 65,322.00

DONNALYN L. MANZO P 65,322.00

ROMEO JR. P. SAMANTE P 65,322.00

Return on Investment: 58 %

Payback Period: 1.97 Years (1 year, 11 months and 19 days)

Project Implementation: January 2015

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Business Vision, Mission and Goals:

Vision

GSM INIHAWZ envisions to become one of the leading providers of grilled food

products in Daet and further cover the Province of Camarines Norte.

Mission

To serve and produce high quality grilled food to the customers that will give them

satisfaction.

Goals

 Provide an affordable and well-prepared meals.

 Gain reasonable profit.

 Contribute in the promotion of economic stability through payment of taxes.

 Satisfy customers.

 Increase employment.

 Increase market share.

 Develop new product lines.

 To apply friendly and courteous service to customers and treat them with respect

and dignity to attain long term harmonious relationship with them.

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Brief Description of the Business

The proposed business is named as GSM INIHAWZ located at Barangay 6,

Bagasbas Road, Daet, Camarines Norte, 100 meters away from Daet Public Market. GSM

INIHAWZ will provide high quality yet affordable grilled food by using quality raw

materials. The business will serve delicious grilled dishes that will be marinated in a special

mixture of spices such as Inihaw na Manok, Liempo, Tilapia, Bangus and Pusit with rice

and side dish included in it and are available in dine-in or take-out. The side dishes offered

would be Atchara, Potato Salad, and Corn in Butter Sauce.

GSM Inihawz will be open and will operate from 10:00 AM – 9:00 PM from

Monday to Saturday. The proposed business is open to every individual that are willing to

avail the said dishes. The place was chosen because of its strategic location since it is

accessible and can be easily seen by prospective customers. The place will be renovated

and it will be rent. The place has its good ambiance and the store would be concrete type

that’s why the target customer will be comfortable while inside.

The proposed business will operate under partnership form of business

organization.
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1.1 Introduction

Food Business is one of the most successful and growing industry for today’s

generation especially in the Philippines, since it is a fact that most Filipinos really love to

eat. They always want to experience, discover and taste new delightful food. Whenever

there is a new established food business they will surely look for it and try the new cuisines

being offered. With this emerging market opportunities in mind, the proponents realized to

propose a new food house that will be known as GSM INIHAWZ that would offer and

serve grilled food such as inihaw na manok, liempo, tilapia, bangus and pusit. The

proponents will continuously innovate their products and services to cope up with the

constantly changing taste preference of the consumers.

The proponents’ grilled dishes were inspired by the food houses and restaurants in

different places such as Tagaytay and Naga City. Food houses and restaurants in these

places offer unusual taste of grilled food, but an ordinary customer cannot afford the prices

that they offer. Alvinos, Mang Inasal, King Fisher and even some eatery in the Public

Market offer the same alternative products which prompted the proponents to pursue the

same line of business yet with a lower and much more affordable prices for the people of

Camarines Norte specifically Daeteños.

The proponents are looking forward for the success of the proposed business

because most of the food houses that offer grilled food are experiencing success since they

are already armed with expertise and market techniques of delighting customers.
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That is why the proponents thought of grilled food in an affordable and reasonable

prices that will surely satisfy the tastes and food preferences of people from different

echelons of living and income levels.