Professional Documents
Culture Documents
1. In the year 2010, Novo Nordisk temporarily stopped the sale of its drugs in
Greece when the government asked for a 25% reduction in the prices of all
the medicines sold. The withdrawal affected nearly 50,000 people who
were using its products there.
5. The power the market vests on pharmaceutical companies which allows them
to, at times, give precedence to competitiveness over compassion. -
but it’s the power of the market that creates the therapies in the first
place.
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2. The tension - between access to drugs and incentives for drug discovery -
sits at the heart of the case.
5. How can Novo Nordisk strike the right balance between compassion and
competitiveness?
6. To keep focusing on producing products which did not affect the health of
consumers and which were environmental friendly.
- either because the patients could not afford their medicines or because the
companies refuse to cater to a market as the government there is demanding price
cuts - makes us very uncomfortable and fills us with outrage. NN don’t like the power
the market vests on pharmaceutical companies which allows them to, at times, give
precedence to competitiveness over compassion, but it’s the power of the market
that creates the therapies in the first place. The tension - between access to drugs
and incentives for drug discovery - sits at the heart of the case.
The case further raises the question whether firms with unique competencies
have special obligations and helps explore ways in which such companies can
strike the right balance between compassion and competitiveness.
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Deming Philosophy:
Variation is considered the only reason for poor quality. Variations in parts
of pieces in manufacturing leads to wear and premature failure.
Better quality leads to less rework, fewer delays and better use of factor
inputs. It includes profound knowledge consisting of four stages -
appreciation for a system, some knowledge of theory of variation, theory
of knowledge and psychology. Based on these four aspects Deming had
devised 14 points of quality management. (Chambers, Johnston, & Slack,
2007)
Juran philosophy:
The three aspects of quality called quality trilogy are important -quality
planning, quality control and quality improvement. (Greasley, 2007)
Crosby philosophy:
SIMILARITIES:
GOALS OF QUALITY
JOSEPH M. JURAN
CONTINOUS IMPROVEMENT
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PHILIPS P. CROSBY
CONTINOUS IMPROVEMENT BY SETTING DEFECTS
PRODUCTIONS