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There’s good news for e-commerce retailers looking to make a big splash in the
marketplace: a report by Forrester predicts US online sales will reach $500 billion by 2020
(having grown five-fold since 2006).
But a healthy marketplace with eager consumers also brings more competition for e-
commerce retailers looking to make more sales. Nailing down your product offerings and
building a memorable brand are only the first steps in standing out in a crowded marketplace.
You also need an e-commerce store that delivers what your customers want. If you have a
Shopify store, there are plenty of reasonably-priced apps that can help you do just that. You
can quickly install sales-generating tools and experiment to see what works best for your
store.
No matter what your need is – from more customer referrals to live chat functions to enhance
customer service – these 12 Shopify apps are designed to increase your sales and help your
store thrive.
Image: RewardStream
The RewardStream Refer a Friend Shopify app offers a fully automated referral program
that’s up and running on your site within days. Shop owners can focus on selling and building
their brand instead of technical issues, as no support from IT is required, and the Refer a
Friend app works well with Shopify stores of all sizes.
Once the app is up and running, customers can refer friends through their favorite social
media tools like Facebook, Twitter and WhatsApp. Best of all, the software extension readily
supports both Shopify Basic and Shopify Plus, and comes with the support of a team of
referral marketing experts.
Price: From $400 a month, plus a % of sales from referrals
Image: Fomo
There’s also plenty of compelling research to back up the concept behind Fomo. Nielsen
reports that the most impactful form of advertising is recommendations from friends and
family, with 83% of consumers trusting them over any other form of advertising. Fomo works
with just a few clicks so shop owners can start spreading social proof quickly. If you need
social proof of the app itself, know that Fomo has helped over 5,000 companies “convert
skeptical browsers into happy customers.”
Price: From $19 to $199 a month
3. Upsell and Cross-Sell
Take a cue from the travel industry and offer strategically-targeted upsells and cross-sells to
your customers. Forbes reports that 48% of airline passengers and 59% of hotel guests are
interested in upgrades and additional services. Use that same tactic to entice customers to buy
products that complement their current purchases with the Boost Sales app.
Image: Beeketing
Boost Sales simplifies the upsell process to easily increase the average order value across all
orders. For example, as soon as customers add a product to their Shopify cart, Boost Sales
shows them a list of other product options they might be interested in. A cross-sell option also
helps bundle together products that complement one another. This feature could be especially
useful for clothing e-commerce shop owners looking to sell shirts, pants, shoes and
accessories together for a complete look and upgraded order.
Price: Starting at $30 a month
7. Boost Traffic
Reach more customers, build more traffic and increase sales with the Wanelo Shopify app. E-
commerce store owners can tap into Wanelo’s robust social marketplace with over 800,000
stores and 50 million products that are all shopable from one convenient place.
Image: Wanelo
A potential downside to the Wanelo app is that it’s only available to sellers in the U.S who
have a social security number. However, approved merchants can sync up their Shopify
inventory to automatically import into the Wanelo marketplace. Meanwhile, customers who
buy through Wanelo are automatically sent to your Shopify dashboard so you’re not
reinventing the wheel and setting up two marketplaces and check-out pages.
Price: Free with a 15% commission per sale, plus a 2.9% processing fee
Image: Shopify
However, Tidio does more than enable a live chat stream to connect with customers. Shop
owners can also see who is currently visiting their website and reach out to potential
customers at any time to ask if they have questions or need help. Another helpful feature is
the ability to see what users are typing before they send a message to you, which will help you
formulate and expedite answers or resolutions to their questions or problems.
Price: Free to $12 a month
Find out more here:
10. Discounts and Coupons
Combine the power of coupons and customer lead capture in one app. Better Coupon
Box turns curious visitors into paying customers by offering up a discount in exchange for
their email address or social follow.
Image: Shopify
You can also use Better Coupon Box as an exit intent pop-up to offer a last-minute discount
or promo code to seal the deal and convert abandoning customers into sales. Better Coupon
Box users see a 125% average increase in their conversion rates when using the exit intent
pop-ups. The app also features email service integration and themed designs. The app
promises an average 68% increase in social followers and email subscribers.
Price: Free
Image: Shopify
One of the best features of the app is its full automation. The team behind Retarget will install
a Facebook pixel, create a product catalog and run the campaign for you. Store owners just
have to select a budget and ad, and RetargetApp’s team will monitor the campaign to keep it
running smoothly and working efficiently.
Price: Custom