Professional Documents
Culture Documents
In this document I will be analysing a piece of media distributed by DC Comics. I’ll be looking
investigating the codes and conventions, meaning and purpose of the product and I’ll be looking at the
production process. The film, The Dark Knight, is a Christopher Nolan masterpiece. This film got a lot of
attention and became very popular very fast, the film generated an estimated 1.005 billion dollars by the
box office. The film was released on 24 July 2008 in the UK, it’s rated a 12A and has a rating of 9.0/10 on
IMDB.
A brief synopsis of this film is that Batman, Jim Gordon and Harvey Dent have been able a keep tight hold
of Gotham City and it’s crime rates, however this is sent spiralling into chaos when a twisted criminal
known as the ‘Joker’ arrived in town. The film is aimed at the Protagonist, Batman and focuses on his
actions and whether or not they are heroic or vigilantism, also the film looks at his psychological issues.
Purpose of product
The purpose of this product is to entertain their audiences and to generate money for the company.
Another purpose of this product is that it’s the second movie in a trilogy.
Meaning
Throughout the film, the jokers face paint slowly starts to get messier towards the end of the film, this
could signify his rapid decline of his psychological health. The jokers left shoulder and left side of his
head is not darkened and show’s a shadow, this could be conveyed as the character being the suggested
villain.
Production Process
The process of making a film is split into five stages in the media industry: Development, pre-production,
production, post-production and distribution. These five stages are crucial to making a successful movie.
1) Development stage
The development stage is the first stage of the whole production process. The producer begins the whole
process by selecting a story that they would like to create, or adapt into a movie. In relation to the chosen
film, the producer picked The Dark Knight to adapt from a comic book series into a movie. The main
producer, Christopher Nolan was the main person responsible for the creation of this film alongside other
producers: Charles Roven, Emma Thomas and Lorne Orleans). After they choose a story to adapt, the
producers will work alongside the screenwriters to create a synopsis for the film.
When the synopsis is finished then they begin the creation of a step outline, this document outlines the
most important scenes which will be most beneficial to the ‘dramatic structure’ of the film. After the step
outline is finalised, the focus is on the creation is a treatment/ proposal plan, this is usually a 25-30 page
document outlining an explaining the narrative of the story, the characters, the soundtrack and the overall
mood of the film. The treatment is usually highly detailed formal document which only has only text and
no images.
When the directors and screenwriters fully know what they’re doing, the screenwriters will create a
screenplay, screenwriters are usually given a time period of several months, this can take a long duration
of time to create due to them re-writing and changing key scenes or dialogue.
The last task in the development stage is creation of a pitch and they’ll pitch their potential movie to
possible financiers, this is to raise funds for their product.
2) Pre-production stage
This stage is highly planned out for the insurance of the creation of the film, to be as smooth and as less
stressful for all crew involved. This stage includes all documents and tasks to do with the creation of a
film. Also in this stage, specific crew are hired for certain roles.
Production budget is also decided, this is the amount they spend on the film. A soryboard is also created
by the storyboard artist, they are responsible for the creation of visual images/ drawings, with the help of
the director, a storyboard is very important as it show’s the desired shots that they would like to create. A
shooting schedule is also created and the assistant director is in charge of managing the shooting script
alongside many other various tasks. The film producer is responsible for hiring crew for the production.
Other crew include:
● Production designer - Nathan Crowley
● Location manager
● Costume designers - Lindy Hemming, Roberto Craciunica
● Hair designer-
● Makeup designer
● Casting director
● Sound designer
●
3) Production stage
The production stage is the stage that the film is produced, the scenes are produced and the frames are
shot. This is only shooting and filming of the movie.
An ordinary day on set usually consists of the hired crew arriving on set at a certain time, other crew like
actors have a different time they should arrive on set because actors need more allocated time for hair
and makeup and costume set up. The actors also rehearse their lines with the producer.
The other crew involved sets up the stages and locations, the lighting and camera crew set up their
equipment ready for the film to be produced.
4) Post-production stage
The post-production stage is when all scenes and frames have been filmed to the standard of the
director.
The fourth stage only focuses on the editing side of the whole production. During this stage the frames
are put together and the relevant edits are made by the editor. Also in this stage the editor will consider
and edit such things as the soundtrack and sound effects (the score) and the transitions between each
frame so t doesn’t look ‘jumpy’ but flows throughout the film.
5) Distribution stage
The distribution stage is the last and final stage of the production of the movie, this stage is all about
promotion and the distribution of the product, this stage is very important as it’s how the product/film is
distributed to the targeted audience.
Usually, the product is first shown in cinemas around the countries/globe first, this is also known as the
‘exhibition’. Afterwards the film is copied and duplicated to different mediums like hard disks, onto film or
digitally streamed. This stage also consists advertising and promoting for the product, the advertisements
for this can be as simple as making a trailer for the move and publishing it onto youtube, TV and trailer
advertised on other DVD’s. TV interviews of the actors are also a good way to promote the film. Other
promotion methods are: print promotions such as promoting the film in magazines, billboards and posters.