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AdFocus 2017 - 47

OMD OMD

CONTENTS

3. Map of SA, provinces & capitals 13. Online media


4. Population profile of SA Social media
5. Access to media Mobile advertising
Change in media opportunities E-newsleers
Telecommunications summary
6. Adspend: Country specific data
○ In millions 14. Angola
○ Categories 15. Botswana
Key indices: 2007-2017 16. Democratic Republic of Congo (DRC)
7. Television stations 17. Malawi
TV performance 18. Mauritius
8. Daily newspapers 19. Mozambique
Major weekly newspapers 20. Namibia
9. Consumer magazines 21. Lesotho
10. Local newspapers Seychelles
Business to business Swaziland
11. Radio stations 22. Tanzania
12. Out of home 23. Zambia
Cinema 24. Zimbabwe

OMD MEDIA FACTS 2018 - INTRODUCTION


Welcome to the 2018 edition of OMD Media Facts which provides media data and market demographics for
South Africa and the SADC region. Once again we are delighted to partner with Financial Mail’s annual Adfocus -
a celebration of excellence in, and analysis of, the advertising industry in South Africa.
2017 has been a challenging year in terms of the broader South African economy on a macro level and this drops
down directly to consumer behaviour on the ground. Advertisers have to work ever harder for market share and
their customer’s aention. Data is the key in understanding what is going on and how to react.
Many clients now also see the opportunities that exist outside our borders and are pushing into growth markets
across the continent. Once again,
accessing reliable data is an
essential prelude to making such a
commitment.
OMD, as part of the broader
Omnicom Media Group, have the
largest and most integrated network
in the Sub-Saharan region so we are
able to lead the way in the provision
of market intelligence, in-country
resource and accountability.
To back up the claims, OMD was
awarded “Global Media Network of
the Year” at the Cannes Advertising
Festival in June 2017, a fantastic
acknowledgement of our reach and
expertise.
L-R : Julio Rodrigues - OMD SA Unit Director,
Marco Santos - OMD SA Managing Director,
Josh Dovey
Gary Westwater - Omnicom Media Group SA CFO,
CEO Africa
Josh Dovey - Omnicom Media Group SA CEO.
Omnicom Media Group SA.

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48 - AdFocus 2017
MEDIA FACTS
MEDIA FACTS

SOUTH AFRICA
Background Aer rule by various Boer republics and the British the Export partners China (9), USA (8), Germany (6), Botswana (5),
resulting Union of South Africa (1910) and Republic (1961) Japan (5), Namibia (5), UK (4)
operated under a policy of the separation of the races.
The 1990s brought an end to apartheid politically and in Exports Gold, diamonds, platinum, other metals and minerals,
1994 black majority rule. machinery & equip.
Climate Mostly semiarid; subtropical along east coast; sunny
Imports FOB US$85.0bn (2016 est.), world rank: 35
days, cool nights in interior
Terrain Vast interior plateau rimmed by rugged hills and narrow Import partners China (18), Germany (11), USA (7),
coastal plain India (5)

Resources Gold, chromium, antimony, coal, iron, manganese, nickel, Imports Machinery & equip., chemicals, fuel, scientific
phosphates, tin, rare earth elements, uranium, diamonds, instruments, food
platinum, copper, vanadium, salt, natural gas.
Currency Rand (ZAR)
Land area 1,219,090 km2, world rank: 25
US$1= 13.01 (12/09/2017); 12.76 (2015)
Land use Agricultural: 79.4% inc arable: 9.9%, permanent crops:
0.3%, permanent pasture: 69.2%

Population 55.0m (2016), world rank: 24, growth: 1.6% pa.


Limpopo
Urbanisation 64.8% of total population (2015) Province
Age structure 0-14 years: 28.3%, 15-24 years: 18.1%, 25-54 years: 41.4%, Polokwane
55-64 years: 6.6%, 65+ years: 5.6%
Kruger
Ethnic groups Black African: 80.2%; White: 8.4%; Coloured: 8.8%: National
Pretoria
Indian: 2.5% Mahikeng Park
Nelspruit
Languages Zulu: 22.7%, Xhosa: 16.0%, Afrikaans: 13.5%; North Johannesburg
West Gauteng Mpumalanga
English: 9.6%, Pedi: 9.1%, Tswana: 8.0%, Sotho: 7.6%,
Tsonga: 4.5%, other: 9%. Upington Free State
KwaZulu
Literacy 15+ read/write: total: 94.3%, male: 95.5%, Kimberley Welkom
Natal
female: 93.1% (2015 est)
Pietermaritzburg
Bloemfontein
HIV/Aids 18.9% (2016 est.), world rank: 4 Northern Cape
Durban
Income per capita US$5,480 (2016 est), world rank: 82 Eastern
Cape
Income share Highest 20%: 68.9% of income, Bhisho Mthatha
GNI Index: 63.4 Grahamstown
Stellenbosch Western East London
GDP US$294.8bn (2016 est.), world rank: 37, Cape Town Cape
growth -7.1% on 2015 Port Elizabeth
George
Exports FOB US$83.2bn (2016 est.), world rank: 38

Source: World Bank/CIA World Book

PROVINCES & CAPITALS


Province Capital Dominant Language Area Population# GDP+
(%) (Km2) (%) (000) (%) (%)
Eastern Cape Bhisho Xhosa 78.8 168,966 13.4 6,498.7 11.5 7.8
Free State Bloemfontein S. Sotho 62.2 129,825 10.3 2,866.7 5.1 5.1
Gauteng Johannesburg Zulu 19.8 18,178 1.4 14,278.7 25.3 34.1
KwaZulu-Natal Pietermaritzburg Zulu 77.8 94,361 7.5 11,074.8 19.6 16.0
Limpopo Polokwane N. Sotho 52.9 125,754 10.0 5,778.4 10.2 7.2
Mpumalanga Nelspruit Swazi 27.7 76,495 6.1 4,444.2 7.9 7.5
North West Mahikeng Tswana 63.4 140,882 11.2 3,856.2 6.8 6.5
Northern Cape Kimberley Afrikaans 68.0 372,889 29.7 1,214.0 2.1 2.1
Western Cape Cape Town Afrikaans 55.3 129,462 10.3 6,510.3 11.5 13.6
Total 1,256,812 100 56,521.9 100 100
This table reads: Eastern Cape's capital is Bhisho, its dominant language is Xhosa (78.8% of the population), it has 13.4% of the area of South Africa, 11.5% of population and 7.8% of GDP.
# STATS SA mid 2017 estimates. + Regional estimates of GDP 2015.
Source: South Africa Yearbook 2015/16, Statistics South Africa.

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OMD OMD

POPULATION PROFILE (ADULTS 15+)

DEMOGRAPHIC ‘000 % DEMOGRAPHIC ‘000 % DEMOGRAPHIC ‘000 %


TOTAL 38,760 100.0 TOTAL 38,760 100.0 TOTAL 38,760 100.0
ETHNIC GROUP MAJOR MUNICIPALITY LSM
African Black 30,572 78.9 City of Johannesburg (Gauteng) 3,994 10.3 LSM 1 159 0.4
White 3,677 9.5
City of Tshwane (Gauteng) 2,559 6.6 LSM 2 618 1.6
Indian or Asian 990 2.6
Coloured 3,521 9.1 Ekurhuleni (Gauteng) 2,263 5.8 LSM 3 1,641 4.2
eThekwini (KwaZulu Natal) 2,662 6.9 LSM 4 5,279 13.6
GENDER Buffalo City (Eastern Cape) 622 1.6 LSM 5 8,546 22.1
Men 18,753 48.43 Nelson Mandela Bay (Eastern Cape) 877 2.3 LSM 6 13,031 33.6
Woman 20,007 51.6 City of Cape Town (Western Cape) 2,946 7.6 LSM 7 4,146 10.7
AGE Mangaung (Free State) 577 1.5 LSM 8 2,048 5.3
LSM 9 2,149 5.5
15-24 9,503 24.5 LSM 10 1,144 3.0
25-34 9,406 24.3
35-49 9,606 24.8
50+ 10,246 26.4
DEMOGRAPHIC ‘000 %
TOTAL 38,760 100.0
LITERACY
Literate 36,659 94.6
DEMOGRAPHIC ‘000 %
DEMOGRAPHIC ‘000 % Partially literate 1,195 3.1 TOTAL 38,760 100.0
TOTAL 38,760 100.0 Illiterate 906 2.3 LANGUAGE SPOKEN
HOUSEHOLD MOST OFTEN AT HOME
INCOME (pm) EDUCATION
Zulu 10,006 25.8
R0-R4,999 18,527 47.8 None/no formal schooling 443 1.1
Xhosa 5,966 15.4
R5,000-R9,999 9,487 24.5 Some primary school 1,236 3.2
Afrikaans 4,773 12.3
R10,000-R19,999 6,545 16.9 Primary school completed 1,954 5.0
English 4,068 10.5
R20,000-R39,999 2,993 7.7 Some high school 14,128 36.5
Sesotho 3,725 9.6
R40,000-R59,999 764 2.0 Matriculated 15,752 40.6
R60,000+ 444 1.2 Sepedi 3,515 9.1
University incomplete 1,488 3.8
Setswana 3,111 8.0
University completed 1,801 4.7
Tsonga 1,397 3.6
Post-graduate qualification 597 1.5
Venda 913 2.4
Any other post-matric qualification 1,362 3.5
Swati 725 1.9
DEMOGRAPHIC ‘000 % Ndebele 424 1.1
TOTAL 38,760 100.0 Other 138 0.4
PROVINCE
DEMOGRAPHIC ‘000 % READ & UNDERSTAND
Gauteng 10,201 26.3
KwaZulu-Natal 7,240 18.7 TOTAL 38,760 100.0 English 32,579 84.1
Eastern Cape 4,636 12.0 AREA CLASSIFICATION Zulu 9,130 23.6
Western Cape 4,578 11.8 Afrikaans 11,716 30.2
Limpopo 3,628 9.4 Metro 15,873 41.0 Xhosa 6,437 16.6
Mpumalanga 3,024 7.8 Urban 11,098 28.6
North West 2,631 6.8 Rural 11,789 30.4
Free State 1,977 5.1
Northern Cape 844 2.2

This table reads: According to BRC PRC DEMOGRAPHIC ‘000 %


Establishment Survey Jul-Dec 2016 the TOTAL 38,760 100.0
South African adult population is 38,76m. WORKING STATUS*
Of these 30,572m (78.9%) are Black,
3.677m (9.5%) are White. Working full-time 14,292 36.9
*Note: Work Status reflects higher Work Full Working part-time 4,397 11.3
Time numbers than previous surveys and Housewife/househusband/home executive 1,589 4.1
official statistics and is considered by some Not working - looking for work (unemployed) 7,650 19.7
to be over-optimistic. Not working - not looking for work 1,913 4.9
Source: BRC PRC Establishment Survey Student 5,023 13.0
Jul-Dec 2016. Retired 4,077 10.5

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50 - AdFocus 2017
MEDIA FACTS

MEDIA CONSUMPTION (ADULTS AGED 15+)


Population (000) All races Black Coloured Indian White
38,760 30,572 3,521 990 3,677
(%) (%) (%) (%) (%)

YESTERDAY
Television 89.8 89.3 90.5 92.7 92.2
Radio 69.9 70.9 55.6 64.7 76.9
Internet 38.8 36.8 35.7 37.6 59.0
Newspaper/newspaper articles online 11.0 9.3 15.3 16.5 19.3
Magazine/magazine articles online 3.9 3.7 4.0 3.6 5.5
Cinema 0.2 0.2 0.2 0.0 0.5

IN THE LAST WEEK


Television 93.3 93.0 94.1 94.9 95.3
Radio 83.3 83.9 73.2 84.3 87.4
Internet 46.9 44.3 43.5 52.4 70.3
Newspaper/newspaper articles online 27.1 24.0 36.2 39.7 41.2
Magazine/magazine articles online 10.9 9.5 12.6 13.9 20.5
Cinema 0.7 0.5 0.3 2.0 2.5

IN THE LAST MONTH


Television 94.6 94.2 95.6 96.2 96.1
Radio 86.9 87.6 77.9 87.5 89.1
Internet 49.3 46.5 47.2 54.7 73.7
Newspaper/newspaper articles online 32.6 29.6 42.0 43.3 45.3
Magazine/magazine articles online 17.0 15.1 19.9 20.1 29.1
Cinema 2.8 1.8 2.1 7.5 10.4

IN THE LAST 3 MONTHS


Television 95.5 95.2 96.3 96.2 96.6
Radio 88.4 89.1 80.1 89.8 90.3
Internet 50.6 47.8 48.0 55.2 75.0
Newspaper/newspaper articles online 35.2 32.4 45.1 43.6 47.0
Magazine/magazine articles online 20.0 17.9 23.4 23.7 34.0
Cinema 5.1 3.6 4.4 12.5 16.9

This table reads: According to BRC PRC Establishment Survey 89.8% of the adult population of 38.76m viewed TV yesterday. The proportion was highest amongst the Indian/Asian
population (92.7%) and lowest amongst the Black (89.3%). Over 3 months TV was viewed by 95.5% of the adult population.
Source: BRC PRC Establishment Survey 2016 (Jul-Dec 2016), population adults aged 15+

CHANGE IN MEDIA OPPORTUNITIES TELECOMMUNICATIONS


Medium Dec Dec Mar Marc Oct Oct Oct Sep & ONLINE
1991 2004 2008 2010 2012 2014 2016 2017
TV stations (linear channel) 7 67 85 100 180 300 320 300 South Africa
Radio stations 34 117 135 138 215 245 270 260
Telephone lines per 100 people (2016) 6.2
Daily newspapers 22 18 21 21 22 22 22 22
Mobile subscribers per 100 people (2016) 142.4
Major weeklies 25 25 29 26 28 27 27 27
Population covered by min. 3G mobile 98%
Consumer magazines & newspapers 250 550 690 655 600 590 525 470
Internet users per 100 people (Jun 2017) 54.0
Business to business periodicals 300 640 775 700 650 630 550 525
Fixed broadband per 100 people (2016) 2.84
Community/local newspapers & N/a 330 475 470 480 495 500 500
Households per 100 with computer 23.4
magazines
Households per 100 with internet access 50.6
Internet websites# 1 51m 172m 206m 697m 968m 1bn 1,2bn
Web traffic share: mobile 78%
This table reads: There were 7 TV channels in 1991. In September 2017 there were 300. Comment: Web traffic share: desktop 21%
TV: includes commercial and non-commercial Free-to-air, DStv, local, StarSat & OpenView stations. Active social media users per 100 people 27%
Radio: estimated to be actively broadcasting in the month.
Average daily social media use 2h54m
Print media: dailies and weekends exclude regional supplements/business editions. Consumer and Business to
Business is estimated total opportunities offered. Community/local includes magazines with local content and distribution Country code .za
# According to InternetLiveStats the number of websites has increased from 1 in August 1991 (the founding website) SOURCE: World Bank, ITU, Internet World Stats
to over 1bn in 2016. The stats have not been updated for 2017, but various sources estimate 1,2bn websites in 2017 with
over 75% thought to be inactive parked domains. InternetLiveStats found over 31,4m registered IP addresses of all types
in South Africa. According to the same source in 2015 there were over 3 bn internet users worldwide, an average of 3.7
users per registered domain.
Source: Media Manager

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ABOVE-THE-LINE ADSPEND (Rm) Net of agency commission
Category 2007 2012 2014 2016 July 2016-June 2017
Rm % Rm % Rm % Rm % Rm %
Daily newspapers 2,950 15.1 3,189 11.2 2,985 9.3 3,011 8.1 3,020 7.9
Weekly newspapers 1,181 6.0 1,567 5.5 1,464 4.6 1,191 3.2 1,220 319.9
Local newspapers 1,292 6.6 1,594 5.6 1,684 5.2 1,639 4.4 1,972 5.2
Consumer magazines 1,765 9.0 1,640 5.8 1,590 4.9 1,300 3.5 1,290 3.4
Trade, technical, financial 428 2.2 453 1.6 386 1.2 346 0.9 338 0.9
Total Print 7,617 39.0 8,443 29.8 8,108 25.2 7,486 20.0 7,841 20.6
TV 7,832 40.1 13,484 47.5 16,091 50.0 21,221 56.8 21,486 56.3
Radio 2,476 12.7 4,344 15.3 5,032 15.6 6,121 16.4 6,506 17.1
Cinema 300 1.5 406 1.3 436 1.2 420 1.1
Out of Home 970 5.0 1,334 4.7 1,389 4.3 1,421 3.8 1,350 3.5
Direct mail (unaddressed) 117 0.6 75 0.3 119 0.4 126 0.3 146 0.4
Internet 227 1.2 695 2.4 1,021 3.2 550 1.5+ 384 1.0+
Total 19,538 100.0 28,375 100.0 32,166 100.0 37,362 100.0 38,134 100.0
This table reads: According to Nielsen's Ad Dynamix, TV accounted for R7,832m (40.1%) of the total of R19,538m spend net of agency commission in 2017. TV rose to R21,486m (56.3%)
of the R38,134m spend net of agency commission between July 2016 and June 2017. Rounding off occurs. + Cinema: change of methodology; Internet: not reported wef March 2017 due to
deteriorating numbers of submiing sites. Source: Nielsen Media Research's Ad Dynamix.

ABOVE-THE-LINE ADSPEND by category Net of agency commission


Category 2007 2012 2014 2016 July 2016-June 2017
% % % % Rm %
Retail 24.6 21.9 23.5 22.3 8,674 22.7
Financial services 11.7 13.7 17.0 18.1 7,080 18.6
FMCG - Health & beauty 8.0 9.8 8.0 9.3 3,590 9.4
Automotive 9.4 9.2 7.9 2,996 7.9
Multimedia 8.5 7.5 7.0 2,634 6.9
Travel, sport & leisure 14.6 5.2 5.0 6.1 2,448 6.4
FMCG - Beverages 6.1 6.5 6.4 6.7 2,407 6.3
FMCG - Food 3.7 5.1 4.6 4.6 1,816 4.8
Professional services 3.1 3.3 3.4 1,366 3.6
Government, education, health 7.3 3.6 3.6 3.7 1,223 3.2
FMCG - Homecare & homeware 4.2 2.8 3.0 2.6 997 2.6
Social responsibility, welfare 3.0 2.7 2.6 952 2.5
Business to business, industrial 15.8 3.8 2.6 2.3 798 2.1
Media adv., promotions 2.8 2.2 2.2 2.1 724 1.9
FMCG - Baby care 0.4 0.4 0.6 217 0.6
Small display 1.2 0.8 0.6 0.4 138 0.4
FMCG - Pets & pet care 0.1 0.1 0.1 69 0.2
FMCG - Tobacco & related 0.0 0.1 0.0 0.0 7 0.0
Total 100.0 100.0 100.0 100.0 38,134 100
This table reads: According to Nielsen's Ad Dynamix, above the line advertising expenditure, net of agency commission, on Retail was R8,674m between
July 2016 and June 2017 yielding 22.7% of the total of R38,134m. The percentage was 24.6% in 2007 (note, different categories 2007). Source: Nielsen Media Research's Ad Dynamix.

KEY INDICES 2007 to 2017


Year PPI CPI GDP Rand to Prime rate Adspend MIW
% increase % increase % increase US$ % % increase % increase
2007 10.9 6.5 5.4 7.06 14.50 16.4 13.4
2008 14.2 11.3 3.2 8.26 15.00 5.0 12.0
2009 -0.1 7.1 -1.5 8.44 10.50 -0.1 6.3
2010 6.0 4.3 3.0 7.33 9.00 18.1 7.7
2011 8.4 5.0 3.3 7.27 9.00 11.1 6.0
2012 6.2 5.7 2.2 8.22 8.50 6.9 6.3
2013 6.0 5.8 2.5 9.66 8.50 8.5 6.4
2014 7.5 6.1 1.7 10.86 9.25 3.9 11.0
2015 3.6 4.6 1.3 12.77 9.75 9.5 12.4
2016 7.0 6.4 0.3 14.71 10.50 6.3 4.0
2017 forecast 5.6 0.7 13.66 10.50
This table reads: In 2007 the Producer Price Index (PPI) rose by 10.9% over 2006, the Consumer Price Index (CPI) rose by 6.5%, the Gross Domestic Product (GDP) rose by 5.4%, the
US$ bought R7.06, the Prime lending rate was 14.50%, adspend increased by 16.4% and the Media Inflation Watch Index (MIW) was 13.4%.
Note: CPIX (metro & other urban) 2006 to 2008. CPI new measure 2009 onwards. GDP updated. Adspend updated to re-include cinema. Prime rate at end of year. PPI average of final
manufactured goods. 2017 Economic forecasts by Nedbank Aug 2017.
Source: STATS SA via Nedcor Economic Unit/Nielsen Media Research's Ad Dynamix/Media Manager Africa's Inflation Watch MIW Index.

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52 - AdFocus 2017
November 2017
MEDIA FACTS
TELEVISION STATIONS
The market: Linear (ie.,channel) TV channel numbers, total viewership and adspend continues to climb but is fragmenting. Digital transition still uncertain but ought to provide more local opportunity
and cover more niches. Video On Demand (VOD) non-commercial opportunities supplied via internet streaming and installed decoder from international and local sources are rapidly changing
historic fundamentals. More than 8 services announced/launched, some have closed already. Top 2, Naspers' ShowMax (now available on DStv top bouquet) and Netflix, clear leaders.

Last 7 days viewership adults 15+ ex Amps 2015 (Jan-Dec)


Station Ownership/language Comment % of adult population viewing
Total ‘000 All adults Black Coloured Indian White
SABC 1 SABC Free-to-air 20,714 61.5 71.3 42.2 21.3 14.1
All official languages
SABC 2 SABC Free-to-air 17,906 53.1 54.7 58.2 27.2 44.1
All official languages
SABC 3 SABC Free-to-air 11,966 35.5 35.2 46.9 30.5 29.1
All official languages
SABC 23,633 70.1 74.1 67.4 41.4 50.1
Group
eTV eTV Free-to-air 24,891 52.0 54.9 54.6 38.1 30.4
Mainly English
kykNET Multichoice Digital pay TV station. Included in DStv. 925 2.8 0.0 5.2 1.0 21.9
Afrikaans
Mnet Mnet Digital (plus some analogue) 1,200 3.6 0.9 5.4 10.5 20.9
Mainly English pay TV station. Included in DStv
Mzansi Multichoice Digital pay TV station. Included in DStv. 3,671 3.6 13.0 6.2 2.4 1.5
Magic
Viacom Viacom Includes MTV, Comedy Channel, BET. 3,319 9.9 8.1 12.7 21.1 17.7
Group English Included in DStv.
DStv Multichoice Digital satellite pay station, over 170 9,573 28 25.5 24.6 38.3 51.9
Mainly English channels (plus interactive offerings)
of which are 24 are HD and more than
100 commercial. Numbers still growing.
Over 5.0 million SA subscribers.
StarSat On Digital Media Digital pay station, some 80 channels,
Mainly English mostly non-commercial, plus Chinese
and Indian services.
Open Platco Free digital service, 18 channels plus
View Digital radio services.
(eTV) Targeing 1m installed decoders.
This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days viewership ex BRC TAMS Aug 2017 is 20,714 million adults (rounded).
In this 7 day period it reaches 61.5% of all adults, 71.3% of black adults and 14.1% of all white adults.

TV PERFORMANCE
Period: 19:00-22:00 September 2016-August 2017
Station Ave cost All adults Language Household income
30” ‘000 English Afrikaans Nguni Sotho R1-2,499 R2,500-7,999 +R8,000
SABC1 R78,699 Ave. Daily Reach '000 4,785.4 71.5 125.0 2,858.0 1,689.6 1,662.9 2,165.2 957.3
Cost per 1,000 R27 R2,607 R1,536 R43 R81 R76 R60 R144
SABC2 R57,172 Ave. Daily Reach '000 2,505.4 106.0 393.7 904.1 1,002.1 767.1 1,173.4 565.0
Cost per 1,000 R44 R1,048 R238 R129 R112 R145 R93 R200
SABC3 R31,796 Ave. Daily Reach '000 1,261.7 149.1 206.6 432.1 395.8 354.1 579.7 327.9
Cost per 1,000 R72 R451 R403 R233 R255 R263 R159 R265
eTV R60,726 Ave. Daily Reach '000 3,375.4 198.8 340.6 1,391.0 1,321.5 1,090.8 1,539.9 744.7
Cost per 1,000 R37 R607 R377 R90 R91 R109 R80 R177
Viacom R5,293 Ave. Daily Reach '000 43.4 6.5 6.1 17.5 10.7 3.1 8.2 32.1
Cost per 1,000 R479 R2,552 R2,763 R1,354 R2,131 R8,387 R3,099 R607
Mzansi Magic R37,797 Ave. Daily Reach '000 565.2 12.5 6.2 361.7 183.0 47.6 173.0 344.6
Cost per 1,000 R122 R6,807 R15,415 R188 R375 R1,493 R397 R199
M-Net R25,085 Ave. Daily Reach '000 133.7 67.0 41.4 5.2 5.7 1.6 10.2 121.9
Cost per 1,000 R426 R823 R1,273 R18,660 R13,578 R86,939 R7,172 R455
kykNET R18,847 Ave. Daily Reach '000 157.8 8.4 125.5 0.1 0.2 1.4 30.2 126.1
Cost per 1,000 R195 R4,592 R240 R1,951,553 R730,686 R23,090 R973 R247
DStv Commercial R5,523 Ave. Daily Reach '000 88.7 15.4 14.6 31.6 21.3 7.9 25.1 55.6
Cost per 1,000 R238 R1,428 R1,237 R680 R1,065 R2,897 R860 R371
This table reads: The average spot on SABC1 spread 19:00 to 22:00 between September 2016 and August 2017 cost R78,669. In this period the station delivered 4,785,400 adults daily at an average
cost per thousand of R27. Its average daily reach of English speakers was 71,500 at a cost per thousand of R2,607. Source: Nielsen's Arianna of Broadcast Research Council's TAMS.

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AdFocus 2017 - 53
OMD OMD

DAILY NEWSPAPERS
The market: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. Last 15 years has seen a surge in popular journalism with the launch
and massive success of Daily Sun. Revenue is under extreme pressure. Circulation trend: most dailies display moderate to severe circulation decline.
Readership trend: Larger English dailies exhibit a Black readership in excess of 50%, blurring editorial appeals between traditional Black and White categories.

Area Title Group Language Appears ABC circulation 2017 Col cm BW 2017 Col cm FC
Apr-Jun 2016 excl Vat & excl Vat &
(000) agency comm agency comm
National New Age TNA Eng AM N/A Per FC R371.58
Bloemfontein Volksblad Media24 Afr AM 14.7 Per FC R99.00
Cape Town Cape Times INC Eng AM 31.0 R122.16 R195.46
Cape Argus INC Eng PM 29.0 R151.50 R242.40
Daily Voice INC Eng AM N/A R109.47 R175.15
Burger Media24 Afr AM 47.7 Per FC R215.00
Son Wes (Mon-Fri) Media24 Afr AM 72.1 Per FC R226.00
Durban The Mercury INC Eng AM 26.4 R98.20 R157.11
Daily News INC Eng PM 23.6 R115.33 R184.53
Isolezwe+ INC Zulu AM 85.5 Per FC R130.34
East London Daily Dispatch Tiso Blackstar Eng AM 18.8 R64.74 R124.50
Johannesburg Business Day Tiso Blackstar Eng AM 20.1 R179.28 R250.66
Citizen Caxton Eng AM 44.1 R115.37 R155.21
Daily Sun+ Media24 Eng AM 164.9 Per FC R444.00
Sowetan+ Tiso Blackstar Eng AM 73.6 R199.20 R331.17
Star INC Eng AM/PM 80.3 R239.65 R383.43
The Times Tiso Blackstar Eng AM 48.1 R167.66 R236.55
Beeld Media24 Afr AM 40.0 Per FC R232.00
Kimberley Diamond Fields Adv INC Eng AM 7.9 R32.66 R52.25
Pietermaritzburg Witness Media24 Eng AM 13.1 Per FC R107.00
Port Elizabeth Herald Tiso Blackstar Eng AM 18.8 R75.53 R137.78
Pretoria Pretoria News INC Eng PM 13.8 R69.84 R111.74
+ predominantly black editorial focus. Note: all rates net of agency commission. New readership metric due Q1 2018.
This table reads: Bloemfontein's Volksblad is published by Media24 in Afrikaans, mornings Mon-Fri. Its ABC circulation April-June 2017 is 14,700 (rounded) and a single column
centimetre FC is R99.00 (2017, exc VAT & agency commission).

MAJOR WEEKLY NEWSPAPERS


The market: Most large urban centre have a Saturday/Sunday edition of relevant dailies. Nationals grew from Johannesburg. Revenue is under extreme pressure.
Circulation trend: Most titles are declining, some dramatically. Readership trend: per dailies.
Area Area/Title Group Language Appears ABC circulation 2017 Col cm BW 2017 Col cm FC
Apr-Jun 2017 excl Vat & excl Vat &
(000) agency comm agency comm
National City Press+ Media24 Eng Sun 68.6 Per FC R365.00
Mail & Guardian M&G Media Eng Fri 29.4 R329.3 R342.35
Rapport Media24 Afr Sun 124.3 Per FC R603.00
Soccer Laduma+ CT Media (Media24) Eng Wed 261.0 Per FC R389.00
Sunday Independent INC Eng Sun N/A R186.92 R299.08
Sunday Sun+ Media24 Eng Sun 78.4 Per FC R205.00
Sunday Times Tiso Blackstar Eng Sun 262.7 R658.19 R1,048.29
Sunday World+ Tiso Blackstar Eng Sun 54.5 R136.95 R186.75
Bloemfontein Volksblad Saterdag Media24 Afr Sat 14.1 Per FC R77.00
Cape Town Burger Media24 Afr Sat 61.1 Per FC R208.00
Son Op Sondag Media24 Afr Sun 41.1 Per FC R76.00
Weekend Cape Argus INC Eng Sat/Sun 52.5 R151.50 R242.40
Durban Ilanga+ Mandla-Matla Zulu Mon/Thu 65.1 R89.35 R156.98
Ilanga Langesonto+ Mandla-Matla Zulu Sun 36.9 R45.93 R76.82
Independent on Saturday INC Eng Sat 37.3 R113.58 R181.72
Isolezwe ngeSonto+ INC Zulu Sun 68.6 Per FC R101.91
Post INC Eng Wed 39.7 R63.54 R101.65
Sunday Tribune INC Eng Sun 52.7 R153.91 R246.25
Johannesburg Beeld Saterdag Media24 Afr Sat 38.4 Per FC R192.00
Saturday Citizen Caxton Eng Sat 33.8 R80.51 R126.99
Saturday Star INC Eng Sat 48.4 R166.71 R266.73

Port Elizabeth Weekend Post Tiso Blackstar Eng Sat 17.5 R72.21 R129.48
+ predominantly black editorial focus. Note: all rates net of agency commission. New readership metric due Q1 2018.
This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Apr-Jun 2017 is 68,600 (rounded) and a single column centimetre FC is R365.00
(2017, exc VAT & agency commission).

8 • OMD Media Facts


54 - AdFocus 2017
November 2017
MEDIA FACTS

CONSUMER MAGAZINES
The market: SA has over 350 consumer orientated titles, most of which are small circulating and highly niched. Churn of titles is high. The top 4 publishers totally dominate circulation
and adspend.
Circulation trend: depends on the category, but average title is declining. The important Women's sector is under pressure from large number of options allied to consumers reducing
range of titles purchased. Readership trend: like circulation, generally soening. Most English, seemingly White editorial focus, titles show significant, if not dominant, Black readership.
Interest Title Group Language Appears ABC 2017 FC FP
circulation excl Vat &
latest (000) agency comm
Celebrity News People Caxton Eng Weekly 38.4 R31,700
Current Affairs Time Magazine Time Warner Eng Weekly 26.1& R34,736
General Interest/TV Bona + Caxton Eng+3 Monthly 67.9 R40,300
Drum + Media24 Eng Weekly 44.7 R45,100
Huisgenoot Media24 Afr Weekly 196.8 R83,560
DStv Premium New Media Pub. For Multichoice Eng/Afr edit. Monthly 662.5 R87,870
TV Plus Media24 Eng/Afr edit. Fortnightly 52.1 R34,850
You Media24 Eng Weekly 103.0 R55,340
Health Longevity Aegle Media Eng 10xpa 16.8 R19,915
Inflight Sawubona Ndalo* for SAA Eng Monthly 89.0 R55,190
Lifestyle Country Life, SA Caxton Eng Monthly 33.8 R25,600
Men’s Interest GQ Conde Naste Independent Eng 10xpa. 20.4 R46,510
Mens Health Media24 Eng Monthly 26.5 R66,325
Popular Mechanics Ramsay Eng Monthly 28.9 R35,480
Motoring Bike SA Bike SA Eng Monthly 14.1 R16,421
Car Ramsay Eng Monthly 63.9 R56,520
Speed & Sound OverDrive$ Eng Monthly 25.9 R28,671
Music/Youth Hype Panorama Eng 6xpa 19.1 R28,248
Travel/Adventure Getaway Ramsay Eng Monthly 42.2 R38,720
Weg!/Go! Media24 Eng/Afr edit Monthly 55.6 R51,460
Retailers’ titles Edgars Club Mag. Publishing Part. For Edcon Eng/Afr edit. Monthly 525.6 R55,000
Fresh Living/Kook & Kuier John Brown for Pick 'n Pay Eng/Afr edit. Monthly 449.1 R89,000
Jet Club + Publishing Part. For Edcon Eng 10xpa 484.2 R51,310
Sport Amakhosi + Backpage for Kaiser Chiefs Eng Monthly 17.2 R29,225
Compleat Golfer Ramsay Eng Monthly 11.7 R24,950
Kickoff + CT Media* Eng Monthly 18.8 R52,230
Runners World Media24 Eng Monthly 12.4 R25,035
Technology Stuff Aegle Media Eng 9xpa 13.9 R33,400
Women’s/Home Interest Cosmopolitan Associated Eng Monthly 34.7 R55,000
Destiny + Ndalo* Eng Monthly 27.7 R44,639
Elle Ndalo* Eng Monthly 16.2 R45,150
Essentials Caxton Eng Monthly 28.0 R26,900
FairLady Media24 Eng Monthly 32.2 R47,465
Finesse Carpe Diem$ Afr Monthly 46.0 R27,000
Food & Home Entertaining Caxton Eng Monthly 24.1 R26,900
Garden & Home, SA Caxton Eng Monthly 52.6 R44,500
Glamour Conde Naste Independent Eng Monthly 43.2 R57,949
Conde Naste House & GardenConde Naste Independent Eng Monthly 32.6 R53,190
House & Leisure Associated Eng Monthly 24.3 R41,000
Living & Loving Caxton Eng Monthly 11.2 R23,000
Marie Claire Associated Eng Monthly 22.5 R40,000
Move! + Media24 Eng Weekly 72.0 R35,220
Rooi Rose Caxton Afr Monthly 69.1 R36,500
Sarie Media24 Afr Monthly 64.5 R43,835
True Love + Media24 Eng Monthly 30.6 R56,390
Visi New Media Pub. * Eng 6xpa 15.7 R33,000
Vrouekeur Caxton Afr Weekly 52.7 R22,000
Woman & Home Caxton Eng Monthly 76.9 R56,100
Women's Health Media24 Eng Monthly 32.7 R49,090
Your Baby Media24 Eng 6xpa 11.9 R21,725
Your Family Caxton Eng Monthly 32.7 R29,500
+ Predominantly Black editorial focus * Part of Media24 (Naspers). $ Part of Caxton. & International ABC. Monthly includes 11xpa. Note: all rates net of agency commission.
New readership metric due Q1 2018.
This table reads: People is published by Caxton weekly in English. Its latest ABC circulation is 38,400 (rounded) and a full page full colour is R31,700 (2017, exc VAT & agency commission).

OMD Media Facts November 2017 • 9


AdFocus 2017 - 55
OMD OMD

LOCAL NEWSPAPERS
The market: SA has over 450 newspapers and magazines targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country
areas tend to be sold and smaller circulating. Circulation trend: many urban local newspapers have increased circulation in line with increases in population/urbanisation and wealth.
Small “grassroot” publishers are entering the market but churn is high.

Area Title Group Language Appears Circulation Col cm BW Col cm FC


Apr-Jun 2017 excl Vat & excl Vat &
(000) agency comm agency comm
Gauteng: Alberton Record Caxton Eng(+Afr) Weekly 38.0 free R 72.26 R 108.38
Greater Johannesburg Boksburg Advertiser Caxton Eng(+Afr) Weekly 43.4 free R 74.98 R 112.47
Dobsonville Urban News (Soweto) Caxton Urban Eng Weekly 32.7 free R 55.96 R 83.93
Randburg Sun Caxton Eng(+Afr) Weekly 59.8 free R 98.50 R 147.76
Roodepoort Record Caxton Eng/Afr Weekly 51.4 free R 83.54 R 125.31
Sandton Chronicle Caxton Eng Weekly 50.0 free R 87.52 R 131.31
Gauteng: Pretoria Rekord Centurion Caxton Afr/Eng Weekly 60.1 free R93.90 R140.85
Gauteng: Vaal Vandebijlpark Ster Media24 Eng/Afr Weekly 26.2 free R62.56 R93.83
North West Potchefstroom Herald Media24 Afr(+Eng) Weekly 5.8 sold R42.00 R63.00
Mpumalanga Lowvelder Caxton Eng/Afr Tue & Fri 14.1 sold: Fri R42.91 R64.37
Free State Bloem Nuus/News Media24 Afr(+Eng) Weekly 44.8 free R43.00 R66.00
Kwazulu Natal: Durban Highway Mail Caxton Eng Weekly 54.6 free R76.00 R114.05
Northglen News Caxton Eng Weekly 27.6 free R54.79 R82.19
Kwazulu Natal: North/ South Coast Herald Caxton Eng Weekly 12.4 sold R46.46 R69.69
South Coast Zululand Observer Caxton Eng/Afr Mon & Thu 8.8 sold: Thu R52.83 R79.24
Eastern Cape: P.E.Express Media24 Eng(Afr) Weekly 119.9 free R65.00 R111.00
Port Elizabeth
Western Cape: Southern Suburbs Tatler INC Eng Weekly 48.7 free R57.36 R91.78
Cape Town Tygerburger (14 editions) Media24 Afr(+Eng) Weekly 301.1 free R362.00 R422.00
Western Cape: Boland District Mall Media24 Eng/Afr Weekly 7.0 sold R45.00 R69.00
Circulation verification: 'Free: ABC: Free Newspapers; Sold: ABC: Local Newspapers. Rates: 2018, otherwise 2017. Note: all rates net of agency commission.
This table reads: Alberton Record is published weekly by Caxton in English plus some Afrikaans. Its latest circulation (ABC: Free Newspapers) is 38,000 (rounded).
A column centimetre BW is R72.26 and FC is R108.38 (2018, exc VAT & agency commission).

BUSINESS TO BUSINESS
The market: SA has over 490 trade, technical and professional journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high and total number is
declining. The financial titles together with Engineering News dominate adspend. Circulation trend: pressure on printing and distribution (ie, postage) costs forces publishers to
continually cut non-core market circulation. Publishing costs and pressure on revenue is driving titles online and to e-ditions.

Interest Title Group Language Appears ABC FP/FC


circulation A4/FC
Latest (000) excl Vat
Agriculture Farmers Weekly Caxton Eng Weekly 11.9 R15,400
Landbouweekblad Media24 Afr Weekly 29.4 R34,765
Architecture/Building SA Builder Malnor Eng Monthly 5.0* R11,272
Automotive trade Automobil Future (Tiso Blackstar) Eng(+Afr) Monthly 8.3 R15,463
Aviation African Pilot Wavelengths Eng Monthly 6.5* R13,000
Business/Management Accountancy SA Inst. Chartered Acc. Eng Monthly 48.5 R25,050
Financial Mail Tiso Blackstar Eng Weekly 13.3 R41,293
Forbes Africa ABN Eng Monthly 19.2 R58,000
Business Startup/Emerging Entrepreneur Entrepreneur Media Eng Monthly 14.7 R47,800
Electrical/Electronics Vector EE Publishers Eng Monthly 4.7 R19,828
Human Resources HR Future Osgard Media Eng Monthly 20.0* R18,245
Industry Engineering News Creamer Media Eng Weekly 11.3 R17,452
Marketing Strategic Marketing IMM Eng 5x pa 8.1 R16,660
Medical SA Medical Jnl (SAMJ) SA Medical Assoc Eng/Afr Monthly 14.6 R23,106
Mining Mining Weekly Creamer Media Eng Weekly 10.7 R17,452
Municipal/Government Public Sector Manager Dept of Communications Eng Monthly 14.4 R27,500
Retail Supermarket & Retailer Supermarket & Retailer Eng Monthly 7.5 R28,198
Transport Focus on Transport & Logistics Charmont Eng Monthly 6.8 R24,633
Travel & Tourism SA’s Travel News Weekly Now media Eng Weekly 5.7 R43,407
Monthly includes 10 & 11xpa., * Claimed circulation. Note: all rates net of agency commission.
This table reads: Farmers Weekly is published by Caxton weekly in English. Its circulation (ABC Apr-Jun 2017) is 11,900 (rounded) and a full page full colour is R15,400 (2017, exc. VAT
& agency commission).

10 • OMD Media Facts November 2017


56 - AdFocus 2017
MEDIA FACTS
RADIO
The market: Continues in a state of flux as stations vie for audience and revenue. New entrants have intensified regional competition.
Some churn of community stations as stations close/launch.

Interest Station Language/Owner Format/Target Listenership all


or control adults 15+
Past 7 days BRC
2017 Jan-Jun*
‘000 %
National Metro FM English SABC Contemporary black orientated music, news & talk shows targeted 4,044 10.2
to trendy sophisticated blacks in major metropolitan areas.
5fm English SABC Popular music format to all major metropolitan areas. 732 1.9
RSG Afrikaans SABC Public service national community/cultural station. 1,246 3.2
SAfm English SABC Public service content for the well informed. 143 0.4

Regional Jacaranda FM 94.2 Eng/Afr Kagiso Contemporary music format with news, sports bulletins & morning 1,136 2.9
Inter-regional talk to Gauteng and beyond.
947 (Highveld Stereo) English Primedia Adult contemporary music format with humour, news & sports 913 2.3
bulletins to Gauteng.
702 English Primedia Mainly talk and news format to greater Gauteng and beyond. 448 1.1
Classic FM 102.7 English Classic FM Classic, good music and news. Gauteng based. Plus netcast. 60 0.2
Kaya FM 95.9 English Kagiso/others Adult contemporary and smooth music for urban black population 931 2.4
in greater Johannesburg.
YFM 99.2 English HCI Youth station (mainly black) to greater Johannesburg. 665 1.7
North West FM Setswana/Eng Various Adult contemporary to NW Province and surrounds. 287 0.7
Launched Feb 2008.
Capricorn FM Mainly English Various Adult contemporary to Limpopo and surrounds. 298 0.8
Kfm Eng/Afr Primedia Adult contemporary music with news, sports and entertainment 736 1.9
(+Broadcape) info to Western Cape metropolitan area.
Good Hope FM Eng/Afr SABC Adult contemporary music format with news & sports bulletins to 536 1.4
Western Cape.
Heart FM English MRC/others Adult contemporary music format broadcasting Western Cape 736 1.9
metropolitan area.
Capetalk English Primedia Talk and news for Cape metropolitan areas. Linked with 702. 92 0.2
East Coast Radio English Kagiso Adult contemporary music with news and sport to kwaZulu-Natal. 1,101 2.8
Gagasi FM Eng/Zulu MRC/others Adult contemporary music format broadcasting kwaZulu-Natal 1,397 3.5
metropolitan area.
Algoa FM Eng/Afr AME Adult contemporary music with news, sports and talk to 511 1.3
Eastern Cape.
OFM Eng/Afr AME/others Adult contemporary music with news sports & talk to Free State, 294 0.7
N. Cape & NW Province.
Lotus FM Eng/Indian SABC Community/cultural station for Indian communities in kwaZulu-Natal, 206 0.5
Gauteng & other areas.

African language Ukhozi FM Zulu SABC Full service station for Zulu speakers in kwaZulu-Natal, Gauteng, 7,574 19.2
Mpumalanga & other areas.
Umhlobo Wenene FM Xhosa SABC Full service station for Xhosa speakers in Eastern Cape, Gauteng, 5,422 13.7
S. Free State and other areas.
Motsweding FM Setswana SABC Full service station for Setswana speakers in NW Province, N. Cape, 2,538 6.4
NE Free State & Mpumalanga.
Lesedi FM Sesotho SABC Full service station for Sesotho speakers in Free State, Gauteng, 3,212 8.1
N. & E. Cape, NW Province & Mpumalanga.
Thobela FM N. Sotho SABC Full service station for N. Sotho speakers from the Free State, 2,959 7.4
through Gauteng to Limpopo.
Munghana-Lonene FM Tsonga SABC Full service station for Tsonga speakers in Limpopo, NW Province 1,057 2.7
& Gauteng.
Phalaphala FM Venda SABC Full service station for Venda speakers in far N. Limpopo & Gauteng. 696 1.8
Ikwekwezi FM Ndebele SABC Full service station for Ndebele speakers in Mpumalanga, Gauteng 1,337 3.4
& Limpopo.
Ligwalagwala FM Swazi SABC Full service station for Swazi speakers in Mpumalanga & Gauteng. 931 2.4

Community BRC reported 104 Various: Independent/ Various interests and appeals including niche geographic 7,224 18.9
stations Jan-Dec 2016 NGO community, retail and religious.

This table reads: Metro FM is an English language station owned by the South African Broadcasting Corporation (SABC). It has a contemporary black music, news & talk format with
4,044m listeners (10.2% of the population aged 15+) over the past 7 days (BRC Jan-Jun 2017). * Source: BRC Jan-Jun 2017; Community stations: Jan-Dec 2016.

OMD Media Facts November 2017 • 11


AdFocus 2017 - 57
OMD OMD
OUT OF HOME
The market: South Africa has a very vibrant and entrepreneurial outdoor media sector, contractors providing very many different variants of the medium. Generally, sector is moving away from traditional
format sites to newer illuminated more creative formats, especially larger format 'iconic' sites focused on major freeways and free standing structures. New innovations drive to cut through cluer.
New provincial council bylaws threaten to remove many illegal structures especially in Johannesburg Metro. The following variants are numerically/strategically important. Rentals invariably negotiable.
Varient Format Comment Base Rate per unit per month
excl. production
Spectaculars/ Large format, landscape or portrait, Mainly roadside formats. Free standing. Landscape: R30,000 - R65,000,
Supersigns mainly illuminated. Free standing. Mainly single pole mounted. Predominant Sizes: Portrait: R 25,000 - R50,000,
Landscape: 5m X 20m / 4.5m X 18m / 4m X 16m Iconic: R120,000 to over R325,000,
Portrait: 15m X 9m / 12m X 9m / 10m X 8m depending on size and position
Building Wraps/ Building Wraps - temporary or permanent, On strategic buildings and around building sites. From R 40,000 to over R350,000
Hoardings large format Used as a broadcast medium. dependant on size of building
Airports Includes wraps, wall sites, billboards, Units located all over airports in public areas. On quotation
digital, trolleys, washrooms, parking areas. Targets business and tourist travellers.
Mall Media Many formats including banners, Used as point-of-purchase reminder Hanging banner sets : R15,000-R85,000,
billboards, shopping trolleys, digital, Parkade billboard: from R5,000 - R55,000,
activations and in-store. Digital from R1,800 to R45,000

Campaign Billboards
1.5m X 3m (12 Sheeter) The dominant outdoor variant in terms of Available nationally. Smaller formats more @ R1,450 pm non-illuminated
3m X 6m (48 Sheeter) number of sites in the rural environment. dominant in rural areas. Some formats are able @ R3,500 pm non-illuminated
3m x 12m (96 Sheeter) Predominantly used as campaign formats. to 'walk/rotate' @ R7,500 pm non-illuminated
6m X 4m @ R 5,500 pm non-illuminated
9m X 6m @ R 7,500 pm non-illuminated
Internally illuminated 7.5m x 5m, 6m x6m, 6m x 4m, 3m x6m Located on major arterials within urban areas. R29,000 - R45,000 pm illuminated
free standing units Sites rotate alt-weekly or monthly.
Street Furniture
Street Pole Ads Various formats depending on contractor Located on major arterials in urban and some R2800 per face premium sites to R300
& location. New LED rural environments. lower traffic routes
Bus Shelters Formats depending on contractor & Located along urban bus routes. Many close to @ R6,000 illuminated
municipality. Newer formats in CT & JHB schools and en-route to main shopping hubs. @ R2,250 non-illuminated
Metros
Digital Out of Home Digital bulletin boards in many different Increase in large format DOOH and roadside On quotation
formats including LED screens digital billboards. Day-part packages avail.
Lifestyle Targeting
Washroom/ Frames & mirrors In traffic areas inc., bars, gyms, cinemas, On quotation
indoor media campuses, clinics, retail fiing rooms/malls, and
airports to focus targeted messages.
Branded Personal Vehicles Branded vehicles Lifestyle targeting. Brand ambassadors On quotation
Golf Advertising Entrance billboards, on course, carts, LSM A or B courses On quotation
digital and activations
Transit Nodes
Gautrain Digital screens, billboards, wall wraps, Sold by dominance packages 9 Stations On quotation
Interchange branded towers, rank ownership and Taxi, Bus and Train Commuter Focus On quotation
Taxi & Bus Ranks activations. Increase in node Wi-Fi. National On quotation
Transit
Minibus Taxis External & internal, from full wraps to Available in major metropolitan areas. Mostly External Wrap @ R4,500 Quantum taxi
internal window strips and In-Taxi Digital used as alternative where other formats scarce. Internal - On quotation
Metered Taxis External advertising opportunites. Available in major metropolitan areas. Mostly External Wrap @ R5,000
Ranging from full wraps to taxi top. used as alternative where other formats scarce.
Buses External & internal, ranging from full wraps Available nationally. @ R24,000 fully branded double decker
to partial wraps, bus backs, internal @ R13,000 fully branded single decker
window strips and In-Bus TV Putco - @ R7500 full/R3,000 back
Trucks External branding only Available nationally. On quotation

OOH Mobile Double sided billboard on trailer towed by Available in all major metropolitan areas. Oen @ R10,000 to R30,000 pm plus
Minibus Taxis car, or purpose-built vehicle. used for area specific or short term campaigns. out-of-town mileage.
Brand Activation Engage and involve consumers Range of activities designed to drive results. On quotation

Trucks
CINEMA
The market: A premium medium, cinema chains are continually building, upgrading and revitalising cinema houses. The South African medium is controlled by Ster Kinekor (63,000 seats in 58
complexes, 400 plus screens), Nu Metro (20 complexes, 163 screens) and Movies@ (6 complexes, 47 screens). There are a few smaller chains plus independents. The largest multiplex is Ster Kinekor's
Umhlanga Gateway of 18 screens with 3,700 plus seats. Ster Kinekor have seven IMAX's, Cine Prestige offering a luxury cinema experience at the top end of the market and art-house Nouveau theatres
for the discerning moviegoer. Aendances: Currently stable but does fluctuate with the offerings of Hollywood/Bollywood. Digital projection is widespread enabling rapid change of movies so as to
react to market conditions. Rates/Performance: Rates are under pressure but significant discounts may be negotiated and packages bought. Through Cinemark (Ster-Kinekor) a package of top
screens is likely to yield a cost per thousand of R1,000 to R1,500 depending on spend. Both Cinemark and Popcorn (Nu Metro and others) provide packages such as Follow-the-Movie (commercials
screened with 1 movie only) and Guaranteed Aendance. Additional opportunities: Foyer, sampling, branding, activations, sponsorships and events.

12 • OMD Media Facts November 2017


58 - AdFocus 2017
MEDIA FACTS

ONLINE MEDIA
The market: South Africa has thousands of sites that accept or would like to accept commercial advertising. Bigger sites have sub-communities to aract specialist targets.
Following is a selection of some of the larger members of Interactive Advertising Bureau SA.

Category Site Address/owner Comment Unique browsers Base rate


'000
(Page views '000)+
SA Worldwide
Business & finance BusinessLive www.businesslive.co.za Online companion to group’s 935.9 1,182.9 R550*
Tiso Blackstar newspapers. (4,710.5) (5,492.4)
Fin24 www.fin24.com Business and finance site of News24. 1,418.2 1,682.6 R290*+
Media24 (5,600.3) (6,461.6)
Motoring Wheels24 www.wheels24.co.za Feeds from group's daily & weekly 601.1 718.9 R290*+
Media24 newspapers. (1,695.7) (1,931.6)
News/current affairs Daily Maverick www.dailymaverick.co.za Investigative journalism & politics. 713.8 897.9 R695^
Daily Maverick (3,453.4) (4,019.5)
News24 www.news24.com Feeds from group's newspapers & 6,641.2 8,662.4 R290*+
Media24 magazines. (73,245.7) (82,701.4)
Times Live www.timeslive.co.za Sunday Times/The Times online. 3,730.5 4,433.1 R500*
Tiso Blackstar (21,978.6) (24,727.4)
Industry Engineering News www.engineeringnews. Online edition of weekly magazine. 66.3 100.2 R5400 pw.^
co.za (275.7) (373.6)
Creamer Media
Marketing BizCommunity www.bizcommunity.com Media, advertising & marketing 316.7 422.1 R300*
Biz Community community. (1,968.0) (2,259.6)
Sport Soccer Laduma www.soccerladuma.co.za SA and international soccer 1,743.7 2496.3 R250*+
Soccer Laduma (Media24) (50,425.3) (55,808.6)
Technology/ MyBroadband www.mybroadband.co.za Internet, computer and 1,776.1 2,224.1 R500^
Telecommunications MyBroadband telecommunications. (7,290.7) (8,087.4)
Women All4Women www.all4women.co.za General interest women's site. 549.2 621.8 R260*
All 4 Women (3,589.4) (3,795.3)
This table reads: Businesslive.co.za is owned by Tiso Blackstar and in August 2017 had 935,900 unique browsers with 4,710,500 page views from identified South African URL's.
A standard banner cost R550 cost per thousand impressions.
+ Effective Measure Online Ranking August 2017. * Per 1000 impressions standard 728x90 leaderboard, run of site. ^ Per 1000 impressions other size/calculation. Excludes volume
discounts or additions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities usually available.

SOCIAL
According to SA Social Media Study 2017 (WorldWideWorx/Ornico) the following users of social media were reported in SA:
Facebook: 14,0m*
YouTube: 8,74m
Twier: 7,7m
LinkedIn: 5,5m
* Facebook reports 16m accounts as of August 2017
A range of options are available, but mostly revolve around targeing very specific interests, demographics or activities, engaging with prospects or current customers.
Can include video and personnalisation opportunities.

MOBILE ADVERTISING
Mobile phone penetration of South Africans is almost 100%. The distinction between Online via desktop and mobile devices is non-existant: the focus being
on mobile, especially smart-devices.to read web/mobi sites, participate in social media, watch video and other content. Mobile also offers a range of customised
vehicles, including targeed SMS ads, deals that can be redeemed at point of sale, call-me ads, locational advertising, links to promotions and advertising in
other vehicles.

E-NEWSLETTERS
Many online sites and other media owners use email newsleers to keep in contact with their target and to drive traffic.
Many are advertising vehicles in their own right.

Category Name Frequency Details Quantity

Industry Mining Weekly Daily Banner/R5,700 per week 64,800 per day
Radio station Jacaranda Newsleer Weekly Leaderboard/R250 cpm 65,000 per week
This table reads: The Mining Weekly e-mailer is sent daily to some 64,800 recipients. A Banner costs R5,700 per send.

OMD Media Facts November 2017 • 13


AdFocus 2017 - 59
OMD OMD

ANGOLA
Background Angola gained independence from Portugal in 1975.
Literacy 15+ read/write: total: 71.1%, male: 82.0%, female:
In 2002 rebuilding started following the 27-year civil war.
60.7% (2015 est.)
Governing MPLA wins 2012 election.
HIV/Aids 1.9% (2016 est.), world rank: 26
Climate Semiarid in south and along coast to Luanda; north has
Income per capita US$3,440 (2016 est.), world rank: 112
cool dry season (May-Oct) and hot rainy season (Nov-Apr).
Income share Highest 20%: 48.5% of income; GNI Index: 42.7
Terrain Narrow coastal plain rises abruptly to vast interior plateau
GDP US$89.6bn (2016 est.), world rank: 60, growth -12.9%
Resources Petroleum, diamonds, iron ore, phosphates, copper, on 2015.
feldspar, gold, bauxite, uranium
Exports FOB US$30.04bn (2016 est.), word rank: 59
Land area 1,246,700 km2, world rank: 23 Export partners China (44), India (9), Spain (6), France (5),
South Africa (4)
Land use Agricultural: 47.3% inc arable: 3.8%, permanent crops:
0.2%, permanent pasture: 43.3%, forest: 46.8%. Exports Crude oil, diamonds, coffee, sisal, fish, timber, coon,
refined petroleum
Population 28.8m (2016 est.), world rank: 48, growth: 3.4% pa.
Imports FOB US$19.7bn (2016 est.), world rank: 71
Urbanisation 44% of total population (2015) Import partners China (22), Portugal (14), South Korea (11), USA (7),
South Africa (4), UK (4)
Age structure 0-14 years: 42.7%, 15-24 years: 20.7%, 25-54 years: 29.6%,
55-64 years: 4.0%, 65+: 3.0% Imports Machinery, electrical
equipment, vehicles,
Ethnic groups Ovimbundu: 37%, Kimbundu: 25%, Bakongo: 13%, medicines, food, textiles,
Mestico (mixed European and native African): 2%, military goods
European: 1%, Other: 22% Currency Kwanza (AOA)

Languages Portuguese (official), Bantu and other African languages US$1= 165.92 (12/09/2017); 120.06 (2015)

State of the media A growing media sector but still very regulated. Self censorship of content common.

Telecommunications Telephone lines per 100 people (2016): 1.3


Mobile subscribers per 100 people (2016): 55.3
Population covered by min. 3G mobile: 60%

Research availability Keyresearch 2016 covering Luanda. Plus ad-hoc surveys.

Television TV per 100 households (2009): 38.5


TV covers the majority of the country but electricity supply issues and set ownership costs are limiters. However in the major urban areas:
Luanda, Benguela, Huambo and Huila access is good and use high, with 98% watching regularly in Luanda.
Government TV stations plus international satellite services available. Most important are: National: TPA 1 & 2 (government, general/sport),
TV Zimbo (private, satellite), TV Globo (private from Brazil, satellite), DStv (private from SA, satellite), Zap Novelas (private, satellite)

Radio Radio penetration: 79%, an important rural medium, 68% in last 4 weeks in Luanda.
National: Rádio Nacional de Angola (government). Regional: Radio Luanda (government), Radio Mais (government), RNA (government),
Radio 5 (government), Radio Cazenga (government), Radio Despertar (government), Escola (government), Ecclesia (Catholic, private)

Print Print Penetration: 68% (Luanda). Despite the increase in a number of privately owned publcations, print consumption is decreasing.
Press: National: Jornal de Angola (only national daily, government), Novo Jornal (weekly, private), Folha 8 (weekly, private).
Magazines: Chocolate (monthly, private), Lux (weekly, private), Economia & Mercado (quarterly, private)

Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exist incl. electronic and illuminated.

Online Internet users per 100 people (Jun 2017): 22.3


Fixed broadband per 100 people (2016): 0.5
Households per 100 with computer: 11.1
Households per 100 with home internet access: 10.2
Web traffic share: mobile: 56%
Facebook accounts (Aug 2017): 2,3m
Country code: .ao
Source: BBC, CIA World Book, World Bank, ITU, Facebook, Internet World Stats, PAMRO, own files

14 • OMD Media Facts


60 - AdFocus 2017
November 2017
MEDIA FACTS

BOTSWANA
Background Formerly the British protectorate of Bechuanaland,
Literacy 15+ read/write: total: 88.5%, male: 88.0%,
Botswana adopted new name upon independence in 1966.
female: 88.9% (2015 est.)
Has 40 years of uninterrupted civilian leadership,
progressive social policies and stable economy. HIV/Aids 21.9% (2016 est.), world rank: 3

Climate Semiarid; warm winters and hot summers Income per capita US$6.610 (2016 est.), world rank: 74

Terrain Predominantly flat to gently rolling tableland; Kalahari Income share Highest 20%: 65% of income; GNI Index: 60.5
Desert in southwest
Diamonds, copper, nickel, salt, soda ash, potash, coal, GDP US$15.3bn (2016 est.), world rank: 110, growth 5.9%
Resources
iron ore, silver on 2015.
Exports FOB US$6.4bn (2016 est.), world rank: 100
Land area 581,730 km2, world rank: 48
Export partners European Free Trade Assoc., Southern African
Land use Agricultural: 45.8% inc. arable: 0.6%, permanent Customs Union, Zimbabwe
pasture: 45.2%. Exports Diamonds, copper, nickel, soda ash, meat, textiles

Population 2.3m (2016), world rank: 142, growth: 1.9% pa. Imports FOB US$7.2bn (2016 est.), world rank: 107

Urbanisation 57.4% of total population (2015) Import partners Southern African Customs
Union, EFTA, Zimbabwe
Age structure 0-14 years: 32.4%, 15-24 years: 21.3%, 25-54 years: 37.6%, Imports Food, machinery,
55-64 years: 4.6%, 65+: 4.1% electrical goods,
transport equip., textiles,
Ethnic groups Tswana: 79%, Kalanga: 11%; Basarwa: 3%, Other, including
fuel, wood and paper
Kgalagadi and white: 7%
products, metal

Languages Tswana (or Setswana) 77.3%, Sekalanga 7.4%, other Currency Pula (BWP)
including English (official) 15.3% US$1= 10.08 (12/09/2017); 10.13 (2015)

State of the media One of Africa’s stable countries. It is the continent's longest continuous multi-party democracy. It is relatively free of corruption and has
a good human rights record. The constitution provides for freedom of expression and the government generally respects this right.

Telecommunications Telephone lines per 100 people (2016): 6.9


Mobile subscribers per 100 people (2016): 158.5
Population covered by min. 3G mobile: 92%

Research availability BAMPS produced in 2006. Plus academic research conducted earlier.

Television TV per 100 households (2008): 56.8


National: BTV (government, general/news), Regional: E Botswana (private, general), DStv (English/satellite broadcast from SA)

Radio Radio per 100 households (2008): 76.4


National: Radio Botswana 1,2 (government)
Regional: GABZ FM (private); Yarona FM (private); Duma FM (private)

Print Press: national- Botswana Daily News (government, daily), Sunday Standard (private, weekly), Mmegi The Reporter (private, daily),
Mmegi Monitor (private, weekly), Midweek Sun (private, weekly), Global Post (private, weekly), Botswana Guardian (private, weekly),
The Voice (private, weekly), Botswana Advertiser, Northern Advertiser, Botswana Gazee
Magazines: a few local magazines: Kutlwano, Guardian Lifestyle

Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exist. There are a number of well established Pan-Africa outdoor companies in Botswana.
As a result there is a wide variety of formats available in strategic locations in urban centres. Mall advertising is prevalent at major
shopping centres.

Online Internet users per 100 people (Jun 2017): 39.4


Fixed broadband per 100 people (2016): 2.9
Households per 100 with computer: 16.0
Households per 100 with fixed internet access: 19.6
Facebook accounts (Aug 2017): 780,000
Country code: .bw

Source: BBC, CIA World Book, World Bank, ITU, Facebook, Internet World Stats, own files

OMD Media Facts November 2017 • 15


AdFocus 2017 - 61
OMD

DEMOCRATIC REPUBLIC OF CONGO


Background Established as a Belgian colony in 1908 and marred by
extreme instability since independence in 1960, 2011 Literacy 15+ read/write French, Lingala, Kingwana, or Tshiluba,
national elections disputed. Conflict renewed. total: 63.8%, male: 78.1%, female: 50% (2015 est)
Next election due for late 2017.
HIV/Aids 0.7% (2014 est.), world rank: 53
Climate Tropical; hot and humid in equatorial river basin; cooler
Income per capita US$420 (2016 est), world rank: 167
and drier in southern highlands; cooler and weer in
eastern highlands. Income share Highest 20%: 48.4% of income; GNI Index: 42.1

Terrain Vast central basin is a low-lying plateau; mountains in east

Cobalt, copper, oil, diamonds, gold, silver, zinc, GDP US$35.0bn (2016 est.), world rank: 89, growth -3.3%
Resources
manganese, tin, uranium, coal, hydropower, timber on 2015

Land area 2,344,858 squ km, world rank: 11 Exports FOB US$9.3bn (2016 est.), world rank: 89

Land use Agricultural: 11.4% inc arable: 3.1%, permanent crops: Export partners China (48), Zambia (17), Belgium (5), South Korea (5)
0.3%, permanent pasture: 8%. forest: 67.9%.
Exports Diamonds, copper, gold, cobalt, wood, oil, coffee
Population 78.8m (2016), world rank: 19, growth: 3.3% pa.
Imports FOB US$10.2bn (2016 est.), world rank: 93
Urbanisation 42.5% of total population (2015)
Import partners China (22), South Africa (16), Zambia (8), Belgium (8),
Age structure 0-14 years: 42.2%, 15-24 years: 21.4%, 25-54 years: 30.1%, Zimbabwe (6)
55-64 years: 3.6%, 65+: 2.7%
Imports Food, mining and other
Ethnic groups Over 200 ethnic groups, majority Bantu. Four largest machinery, transport equip.,
tribes: Mongo, Luba, Kongo (Bantu), Mangbetu-Azande fuel
(Hamitic): about 45%
Currency Congolese Franc (CDF)
Languages French (official), Lingala (a lingua franca trade language),
US$1= 1,561.00 (12/09/2017); 925.99 (2015)
Kingwana (dialect of Kiswahili), Kikongo, Tshiluba

State of the media Media are flourishing and consumption has reached an encouraging level; TV remaining the most consumed media type. Majority of
press readership falls within those gainfully employed, and leadership of public and private sectors.

Telecommunications Telephone lines per 100 people: 0.0 (2016)


Mobile subscribers per 100 people: 39.5 (2016)
Population covered by min. 3G mobile: 20%

Research availability Most recent research: Africa Scope (TNS) 2016/17

Television More than 100 stations broadcast with lile content differentiation. Includes: Semi-national: RTGA (private), Tele 50 (private).
Regional: Moliere (private), Mirador (private), Antenne A (private), Digital Congo (private), Mishapi TV (private), RTNC1 (private)

Radio Stations: over 300 in total, radio is the dominant medium outside of urban areas. Important stations are:
Semi-national: Okapi (UN Mission), RTGA (general popular station), RTNC (Catholic). Regional: JDfm (music), SSM (religious, private),
Top Congo FM (news, private), B-one (general, private), Kivu One (news, private), Nyota (sport).

Print An elastic situation with over 175 print media of all types, down from over 500 in 2002. Most are low circulating and face printing and
distribution challenges. French and pan-African magazines circulated.
Press: L'Avenir (daily, private), Le Potentiel (daily, government), Le Palmares (daily, private), La Prosperite (daily, private),
Congo News (daily, private), Les depeches: Kinshasa (daily, private), Le So International (bi-weekly, private).
Magazines: Kabibi (monthly, private), Optimum (quarterly, private), Bellissima (monthly, female), Lookin (monthly, lifestyle), Wagenia
(quarterly, inflight)

Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exist.

Online Internet users per 100 people (Jun 2017): 6.2


Fixed broadband per 100 people (2015): 0.0
Households per 100 with computer: 2.3
Households per 100 with internet access: 2.4
Web traffic share: mobile: 96%
Facebook accounts (Aug 2017): 1,7m
Country code: .cd

Source: BBC, CIA World Book, World Bank, ITU, Facebook, Internet World Stats, PAMRO, own files

16 • OMD Media Facts November 2017


62 - AdFocus 2017
MEDIA FACTS

MALAWI
Background Established in 1891, the British protectorate of Nyasaland
Literacy 15+ read/write: total: 65.8%, male: 73.0%,
became independent Malawi in 1964. First multiparty
female: 58.6% (2015 est.)
elections held in 1994. 2012 and 2014 saw smooth
transitions to new presidents. HIV/Aids 9.2% (2016 est.), world rank: 9

Climate Sub-tropical; rainy season (November to May); Income per capita US$350 (2016 est), world rank: 172
dry season (May to November)
Income share Highest 20%: 52.4% of income, GNI index: 46.1
Terrain Narrow elongated plateau with rolling plains, rounded hills,
some mountains GDP US$5.46bn (2016 est.), world rank: 143, growth -14.6%
on 2015
Resources Limestone, arable land, hydropower, unexploited deposits
Exports FOB US$1.3bn (2016 est.), world rank: 150
of uranium, coal, and bauxite
Export partners Belgium (16), Zimbabwe (12), India (7),
Land area 118,484 km2, world rank: 100 South Africa (6), Russia (6), USA (6)

Land use Agricultural: 59.2% inc arable: 38.2%, permanent crops: Exports Tobacco (55%), dried legumes, tea, sugar, coon,
1.4%, permanent pasture: 19.6%, forest 34%. coffee, peanuts

Imports FOB US$2.66bn (2016 est.), world rank: 151


Population 18.1m (2016), world rank: 61, growth: 2.9% pa.
Import partners South Africa (26), China (17), India (13), Zambia (8),
Urbanisation 16.3% of total population (2015)
Tanzania (6)
Age structure 0-14 years: 46.5%, 15-24 years: 20.5%, 25-54 years: 27.3%, Imports Food, fuel,
55-64 years: 3.0%, 65+: 2.7% semi-manufactures,
Ethnic groups Chewa, Lomwe, Yao, Ngoni, Tumbuka, Nyanja, Tonga, consumer goods,
Sena, Ngonde, Asian, European transportation equipment
Currency Malawian kwacha (MWK)
Languages English (official), Chichewa (common), Chinyanja,
Chiyao, Chitumbuka, others US$1= 726.17 (12/09/2017); 499.6 (2015)

State of the media The Malawian media industry provides a range of media opportunities. Media are both privately and government owned, with content
censorship a threat on the former.

Telecommunications Telephone lines per 100 people (2016): 0.1


Mobile subscribers per 100 people (2016): 40.3
Population covered by min. 3G mobile: 32%

Research availability No recent research conducted.

Television TV per 100 households (2011): 8.7


TV penetration in rural areas is low due to electricity supply issues but high in urban areas of Blantyre, Lilongwe, Mzuzu, Zomba and
major trading towns Luchenza, Karonga, Kasungu, Balaka and Mangochi. Broadcast language is English alongside Chichewa.
National: TVM (government, general, English/Chichewa), DStv (English/satellite broadcast from SA), GOTV (satellite)
Radio Radio per 100 households (2011): 45.6
An important medium:
Malawi Broadcasting Corp 1 (MBC1/Chichewa & others/national/mainly educational talk/government), Malawi Broadcasting Corp 2
(MBC2/English & Chichewa/national/entertainment/youth/government), Capital FM (English/regional in south/contemporary music and
news/private), FM 101 (English & Chichewa/south & central areas/music & community upliment/private)
Print Newspapers remain useful in Malawi despite a booming number of magazines, the laer medium having production and consistency
problems.
Newspapers: The Nation (English & Chichewa/daily newspaper/major urban areas), Daily Times (English & Chichewa/daily newspaper/
major urban areas/private), The Nation on Sunday (English & others/weekly newspaper/major centres/private), Malawi News (English &
Chichewa/weekly newspaper/major centres/private). Magazine: Pride Magazine (English only/monthly/general interest).

Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and South African contractors. Various sizes available along key
routes and locations; is mostly congested in urban areas.
Online Internet users per 100 people (Jun 2017): 9.6
Fixed broadband per 100 people (2016): 0.1
Households per 100 with computer: 5.8
Households per 100 with internet access: 9.1
Web traffic share: mobile: 89%
Facebook accounts (Aug 2017): 440,000
Country code: .mw
Source: BBC, CIA World Book, World Bank, ITU, Facebook, Internet World Stats, own files

OMD Media Facts November 2017 • 17


AdFocus 2017 - 63
OMD OMD

MAURITIUS
Background First explored by the Portuguese in 1505; it was held by the
Dutch, French and British before independence in 1968. Literacy 15+ read/write: total: 90.6%, male: 92.9%,
Stable democracy, regular free elections, considerable female: 88.5% (2015 est.)
foreign investment.
HIV/Aids N/A, world rank: N/A

Climate Tropical, modified by SE trade winds; warm, dry winter; Income per capita US$9,760 (2016 est.), world rank: 56
hot, wet, humid summer
Income share Highest 20%: 43.9% of income; GNI Index: 35.8
Terrain Island: small coastal plain rising to discontinuous
mountains encircling central plateau GDP US$12.2bn (2016 est.), world rank: 118, growth 4.1%
on 2015
Resources Arable land, fish
Exports FOB US$2.7bn (2016 est.), world rank: 131
Land area 2,040 km2, world rank: 181
Export partners UK (13), UAE (12), France (11), USA (11),
Land use South Africa (9), Madagascar (7)
Agricultural: 43.8% inc arable: 38.4%, permanent crops:
2.0%, permanent pasture: 3.4%, forest: 17.3 Exports Clothing and textiles, sugar, cut flowers, molasses,
fish
Population 1.3m (2016), world rank: 156, growth: 0.1% pa.
Imports FOB US$4.4bn (2016 est.), world rank: 128
Urbanisation 39.7% of total population (2015)
Import partners India (19), China (18), France (7), South Africa (7),
Age structure 0-14 years: 20.4%, 15-24 years: 15.1%, 25-54 years: 43.9%, Vietnam (4)
55-64 years: 11.4%, 65+: 9.3% Imports Manufactured goods,
capital equipment,
Ethnic groups Indo-Mauritian: 68%; Creole: 27%: Sino-Mauritian: 3%;
foodstuffs, fuel,
Franco-Mauritian: 2%
chemicals
Languages Creole: 86.5%, Bhojpuri: 5.3%, French: 4.1%, English Currency Mauritian rupee (MUR)
(official): 1%, Other: 3% US$1= 33.20 (12/09/2017); 35.06 (2015)

State of the media The media of Mauritius is limited by its small population size. Nonetheless, Mauritius has a robust economy, and there are a
number of major media outlets, including print, radio and television stations.

Telecommunications Telephone lines per 100 people (2016): 30.7


Mobile subscribers per 100 people (2016): 144.2
Population covered by min. 3G mobile: 93%

Research availability TNS AMPS 2015

Television TV per 100 households (2014): 97.1


A particularly popular medium with local national and regional stations plus foreign satellite pay services:
National: MCB1 (government, news and films), MBC2 (government, series and telenovelas), MBC3 (government, sports),
Digital 4 (private, Indian Serials and films), Sports 11, Cine 12, Bhojpuri Channel, Senn Kreol, Kids Channel. Regional: Canal + and
Parabole Maurice (private, general).
Radio Households with radio: N/A
A vibrant medium:
National: Radio Plus, Radio One, Top FM, Taal FM, Music FM, Radio Maurice, Radio Mauritius, Kool FM, Best FM

Print 2 major local press groups and others provide a diverse and editorially competent range of opportunities, including:
Press: Dailies: L'Express, Le Mauricien, 5 Plus, Weekend: Le Matinal, Defi Quotidien, Defi Plus, Weekly: L'Express Samedi,
L'Express Dimanche, L'Express Junior, WeekEnd Scope. Magazines: Business Magazine, L'Eco Austral, Lifestyle, Panorama, Menstyle,
Automodo, Evasion, Sundays, Cote Nord, Islander, Essentielle, Détente, TechKnow, Fortune.

Cinema Cinema is becoming popular and useful for suitable brands: houses run by Cinema Star, Mcine.

Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and South African contractors, including JC Decaux, FlowerAd,
Trait D'Union, Alliance Media, Rent a Sign.

Online Internet users per 100 people (Jun 2017): 62.7


Fixed broadband per 100 people (2016): 16.9
Households per 100 with computer: 57.0
Households per 100 with internet access: 60.0
Web traffic share: mobile: 43%
Facebook accounts (Aug 2017): 770,000
Country code: .mu

Source: BBC, CIA World Book, World Bank, ITU, Facebook, Internet World Stats, own files

18 • OMD Media Facts


64 - AdFocus 2017
November 2017
MEDIA FACTS

MOZAMBIQUE
Background Aer almost 500 years as a Portuguese colony
Literacy 15+ read/write: total: 58.8%, male: 73.3%,
independence came in 1975. Emigration by whites and a
female: 45.4% (2015 est)
civil war which ended in 1992 hindered development.
The 1990 constitution provided for multiparty elections HIV/Aids 12.3% (2016 est.), world rank: 4
and a free market economy. Income per capita US$480 (2016 est.), world rank: 165
Climate Tropical to subtropical
Income share Highest 20%: 51.4% of income; GINI Index: 45.6
Terrain Mostly coastal lowlands, uplands in center, high plateaus
in northwest, mountains in west GDP US$11.0bn (2016 est.), world rank: 123, growth -25.6%
on 2015
Resources Coal, titanium, natural gas, hydropower, tantalum, graphite
Exports FOB US$3.1bn (2016 est.), world rank: 122
Land area 799,380 km2, world rank: 35 Export partners South Africa (21), China (11), Italy (9), India (9),
Belgium (8), Spain (5)
Land use Agricultural: 56.3% inc arable: 6.4%, permanent crops:
Exports Aluminum, prawns, cashews, coon, sugar, citrus,
0.3%, permanent pasture: 49.6%. Forest: 43.7%.
timber, bulk electricity
Population 28.0m (2016), world rank: 47, growth: 2.9% pa.
Imports FOB US$5.2bn (2016 est.), world rank: 121
Urbanisation 32.2% of total population (2015)
Import partners South Africa (24), China (20),
Age structure 0-14 years: 44.9%, 15-24 years: 21.5%, 25-54 years: 27.2%, India (14)
55-64 years: 3.4%, 65+: 2.9% Imports Machinery & equipment,
vehicles, fuel, chemicals,
Ethnic groups African (Makhuwa, Tsonga, Lomwe, Sena, and others):
metal products, food,
99.7%, Europeans: 0.06%, Euro-Africans: 0.2%, Indian: 0.1%
textiles
Languages Emakhuwa: 25.3%, Xichangana: 10.3%, Portuguese Currency Metical (MZM)
(official; spoken by 27%): 10.7%, Cisena: 7.5%, Elomwe:
7.0%, Other: 39.2% US$1= 61.40 (12/09/2017); 39.98 (2015)

State of the media A rapidly growing entrepreneurial media industry is evolving with the country.

Telecommunications Telephone lines per 100 people (2016): 0.3


Mobile subscribers per 100 people (2016): 66.3
Population covered by min. 3G mobile: 50%

Research availability Audience Measurement Survey: 2017

Television TV reach: 55% of urban population


14 stations: 1 national & 4 regional (government) plus private/NGO/community stations and international satellite services.
Some important commercial services:
National: TVM1 (government, general). Regional: TV Miramar (private, general), STV (private, general/sport), DStv (private from
South Africa, satellite)

Radio Radio reach: 16% of urban population


Some 60 stations: 1 national, 11 regional, 1 sports stations (government). Plus private/NGO/community stations. Some important
commercial stations: National: Radio Mozambique Antena Nacional (government). Regional: Radio Miramar (private), Super FM (private),
Radio Indico, SFM (private)

Print Print reach: 15% of urban population


Some 21 newspapers and 10 magazines publish. Important include: Newspapers: Noticias (national, daily, government),
Diario de Mocambique (daily, private), O Pais (daily, private), Savana (weekly, private) Magazines: Mozceleb (bi-monthly),
Visao Jovem (youth, private), Exame (business, monthly)

Cinema New cinemas with 3D in Maputo and Matola, otherwise limited.

Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and South African contractors.

Online Internet users per 100 people (Jun 2017): 17.5


Fixed broadband per 100 people (2016): 0.1
Households per 100 with computer: 6.1
Households per 100 with home internet access: 13.2
Web traffic share: mobile: 87%
Facebook accounts (Aug 2017): 1,7m
Country code: .mz

Source: BBC, CIA World Book, World Bank, ITU, Internet World Stats,Facebook, PAMRO, own files, Mozambique Market: Digital Platform

OMD Media Facts NovemberAdFocus


2017 2017
• 19- 65
OMD OMD

NAMIBIA
Background Colonised by Germany in the late 1800's, Namibia was
administered by South Africa from 1918. Aer a 25 year Literacy 15+ read/write: total: 81.9%, male: 79.2%,
bush war it gained independence in 1990 and has been female: 84.5%
governed by SWAPO since.
HIV/Aids 13.8% (2016 est.), world rank: 5
Climate Mainly desert; hot, dry; rainfall sparse and erratic
Income per capita US$4,620 (2016 est.), world rank: 91
Terrain Mostly high plateau; Namib Desert along coast;
Kalahari Desert in east Income share Highest 20%: 66.4% of income; GINI Index: 61.0

Resources Diamonds, copper, uranium, gold, lead, tin, lithium, GDP US$10.3bn (2016 est.), world rank: 127, growth -10.7%
cadmium, zinc, salt, hydropower, fish
on 2015
Land area 824,292 km2, world rank: 34
Exports FOB US$4.2bn (2016 est.), world rank: 112
Land use Agricultural: 47.2% inc arable: 1%, permanent pasture:
46.2%. Export partners South Africa, USA

Population 2.5m (2016), world rank: 141, growth: 2.2% pa. Exports Diamonds, copper, gold, zinc, lead, uranium; cale,
processed fish
Urbanisation 46.7% of total population (2015)
Imports FOB US$6.9bn (2016 est.), world rank: 109
Age structure 0-14 years: 37.4%, 15-24 years: 20.4%, 25-54 years: 34.0%,
55-64 years: 4.3%, 65+: 4.0% Import partners South Africa, USA

Ethnic groups Ovambo: 50%, Kavangos: 9%, Herero: 7%, Damara: 7%, Imports Food, fuel, machinery
White 6%, Mixed 6.5%, Nama: 5%, Caprivian: 4%, & equipment,
Bushmen: 3%. Other: 3% chemicals
Languages Oshiwambo languages: 48.9%, Afrikaans (common Currency Namibian dollar (NAD)
language of most of the population/60% of Whites): 10.4%,
English (official) 3.4% US$1= 13.02 (12/09/2017); 12.76 (2015)

State of the media Mature industry in a media friendly country, catering for a diverse audience.

Telecommunications Telephone lines per 100 people (2016): 7.7


Mobile subscribers per 100 people (2016): 109.2
Population covered by min. 3G mobile: 37%

Research availability Most recent survey: Media Metrics 2016, others

Television 42.9% of adult population viewed yesterday


Stations: 1 state owned, 1 private free-to-air stations. Plus international satellite services.
National: Namibian Broadcasting Corporation (government, general), One Africa TV (private, general), DStv (private from South Africa,
satellite)

Radio 80.3% of adult population listened yesterday


Stations: about 30 in total including 1 national, 10 language/regional community (government). Plus private stations.
National: NBC National Radio (government). Regional: Radio Oshiwambo (NBC government), Omulunga (private), Fresh FM (private),
99FM (private), Kanaal 7 (private), Radio Energy (private), Radiowave (private), Base FM (private)

Print 6 dailies, some weeklies plus magazines produced for the local market.
Newspapers: The Namibian (daily, private), New Era (daily, government), Namibian Sun (daily, private), Die Republikein (daily, private),
Allgemeine Zeitung (daily, private), Namibia Economist (business daily, private), Informante (weekly, private).
Magazines: Prime Focus (monthly), Insight (current affairs, monthly), Flamingo (in-flight)

Cinema Cinemas located in Windhoek, Swakopmund and Ongwediva

Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and South African contractors.

Online Internet users per 100 people (Jun 2017): 31.0


Fixed broadband per 100 people (2016): 2.2
Households per 100 with computer: 17.7
Households per 100 with internet access: 24.5
Web traffic share: mobile: 76%
Facebook accounts (Aug 2017): 580,000
Country code: .na

Source: BBC, CIA World Book, World Bank, ITU, Internet World Stats, Facebook, PAMRO, own files

20 • OMD Media Facts


66 - AdFocus 2017
November 2017
MEDIA FACTS

LESOTHO
Land area 30,355 km2, world rank: 142 Radio Popular medium. National: Radio Lesotho (Sesotho & English, government)
Population 2015 2.2m, world rank: 143, growth: 1.3% pa. Kingdom of Joy (English, social upliment, private). Regional: MoAfrika
FM (Sesotho, private); People's Choice (entertainment/general, private)
Income per capita 2015 US$1,210, world rank: 141
Print Newspapers: Public Eye (English & Sesotho, weekly, largely national,
GDP 2016 est. US$2.2bn, world rank: 156, growth: private); The Mirror (English & Sesotho, weekly, private), Lesotho Times
-5.8% on 2015 (English, weekly, major centres); Sunday Express
(English, Sunday, major centres, private)
Telephone lines per 100 people 2015 1.9
Moeletsi Oa Basotho (general/religious)
Mobile subscribers per 100 people 2015 106.6
Cinema Available via South Africa's Ster Kinekor.
State of the media A small, poor country with rudimentary
Outdoor Full range of conventional outdoor opportunities exist.
local media industry. Much overspill from
South Africa. Internet users per 100 people, Jun 2017 27.4
Television National: Lesotho TV (Sesotho & English, Web traffic share: mobile 89%
cultural & social upliment, government) Facebook accounts Aug 2017 310,000

SEYCHELLES
Land area 455 km2, world rank: 199
Radio National: Pure FM, Seychelles Broadcasting Corporation, AM Radio
Population 2015 0.1m, world rank: 194, growth: 1.3% pa. Seychelles (French plus English & Creole, larger islands, youth orientated),
Paradise FM (French plus English & Creole, larger islands, general interest)
Income per capita 2015 US$15,410, world rank: 39
Print Newspapers: Le Seychellois Hebdo, Seychelles Nation (French plus
GDP 2016 est. US$1.4bn, world rank: 162, growth: -0.7% English & Creole, daily, all islands, government), Victoria Times, Today in
on 2015 Seychelles, The Independent, Seychelles Weekly, Business Seychelles,
Seychelles Nation, Rising Sun (English, daily, main islands, private),
Telephone lines per 100 people 2015 22.1 Regar (English plus French & Creole, weekly, main islands),
Mobile subscribers per 100 people 2015 161.2 The People (English plus French & Creole, weekly, main islands).
Magazines: Isola Bella (English & French,
monthly general interest, main islands)
State of the media Characterized by government monopolization
of broadcast, tough libel laws that have been Cinema Deepam Cinema
used against opposition newspapers,
occasional aacks against and harassment of Outdoor Full range of conventional outdoor
media workers, and extensive self-censorship. opportunities exist.

Internet users per 100 people, Jun 2017 56.5


Television National: Seychelles Broadcasting Corporation Web traffic share: mobile 48%
(general and community, very pro-government) Facebook accounts Aug 2017 62,000

SWAZILAND
Land area 17,364 km2, world rank: 159
Radio National: Radio Swaziland National Service (Siswati, national, traditional
Population 2015 1.3m, world rank: 153, growth: 1.8% pa.
orientation), Radio Swaziland English Service (English, national, youth &
Income per capita 2015 US$2,830, world rank: 118 entertainment), Voice of the Church (Christian, private)

GDP 2015 US$3.7bn, world rank: 149, growth: -9.9% Print Newspapers: National: Swazi Observer (English & Siswati, daily), Times
on 2015 of Swaziland (English, daily), Swazi News (English, weekly, major centres),
Telephone lines per 100 people 2015 3.2 Weekend Observer (English & Siswati, weekly, major centres), Voice
Mobile subscribers per 100 people 2015 76.4 (private). Magazines: Nation Magazine
(English, monthly, urban, official magazine).
State of the media A small, poor, conservative country with
a media industry to match. Strong state Cinema Too few cinemas exist to be a viable medium.
control. Much overspill from South Africa.
Outdoor Full range of conventional outdoor
Television National: Swazi TV (English, Siswati & Zulu, opportunities exist.
national, general, government), Channel S
(English & Siswati, larger centres, younger Internet users per 100 people, Jun 2017 33.0
upmarket target), DStv (English/satellite Web traffic share: mobile 89%
broadcast from SA) Facebook accounts Aug 2017 160,000

OMD Media Facts NovemberAdFocus


2017 2017
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OMD OMD

TANZANIA
Background Shortly aer achieving independence from Britain in the
early 1960s, Tanganyika and Zanzibar merged to form the Literacy 15+ read/write: total: 70.6%, male: 75.9%,
nation of Tanzania in 1964. Government of national unity female: 65.4% (2015 est)
in 2010.
HIV/Aids 4.7% (2016 est.), world rank: 13
Climate Varies from tropical along coast to temperate in highlands
Income per capita US$900 (2016 est.), world rank: 149
Terrain Plains along coast; central plateau; highlands in north,
south Income share Highest 20%: 45.8% of income; GINI Index: 37.8

Resources Hydropower, tin, phosphates, iron ore, coal, diamonds,


GDP US$47.4bn (2016 est.), world rank: 78, growth 4.0%
gemstones, gold, natural gas, nickel
on 2015
Land area 947,300 km2, world rank: 31
Exports FOB US$6.0bn (2016 est.), world rank: 102
Land use Agricultural: 43.7% inc arable: 14.3%, permanent crops: Export partners India (21), China (8), Japan (5), Kenya (5), Belgium (4)
2.3%, permanent pasture: 27.1%. Forest: 37.3%
Exports Gold, coffee, cashew nuts, manufactures, coon
Population 55.6m (20,165), world rank: 25, growth: 3.1% pa.
Imports FOB US$10.0bn (2016 est.), world rank: 94
Urbanisation 31.6% of total population (2015)
Import partners China (35), India (14), South Africa (5), UAE (4)
Age structure 0-14 years: 44.1%, 15-24 years: 19.7%, 25-54 years: 29.7%,
55-64 years: 3.5%, 65 years+: 3.0% Imports Consumer goods,
machinery and
Ethnic groups Mainland: African: 99% (mainly Bantu from over 130 tribes),
transportation equip.,
Asian, European, and Arab: 1%. Zanzibar: Arab, African,
industrial raw materials, oil
mixed Arab and African

Languages Kiswahili (official), English (official, language of commerce, Currency Tanzanian shilling (TZS)
administration, and higher education), Arabic, many local
US$1= 2,242.0 (12/09/2017); 1,989.7 (2015)
languages

State of the media A large poor country with a high population. Tanzania's media scene, once small and largely state-controlled has developed and now
supports a remarkably diverse and strong industry. The mainland and Zanzibar have separate media policies. Many islanders can pick
up broadcasts from the mainland and read mainland Tanzanian press.
Telecommunications Telephone lines per 100 people (2016): 0.2
Mobile subscribers per 100 people (2016): 74.4
Population covered by min. 3G mobile: 85%
Research availability IPSOS Day-Aer-Recall Survey: 2016
Television TV per 100 households: 15.0 (2011), recent research indicates 59% reach of the population. Completed switch to digital.
10 stations broadcast, 4 near national (1 government, 3 private) ITV (Independent Television/Kiswahili & English/major centres/private),
TBC1 (Kiswahili & English/national/government), Star TV (English/major centres/private), EATV(East Africa Television: is the top youth
station), DStv (English/satellite broadcast from South Africa). Regional: Clouds TV (Kiswahili & English/private), TV1 (Kiswahili &
English/major centres/private), Azam TV (Kiswahili & English, satellite/private), ZBC (Zanzibar Broadcasting Corporation/Kiswahili/
Zanzibar/government)
Radio Radio per 100 households: 65.0 (2011), recent research indicates almost 90% reach of the population
Stations: over 70 in total: 1 national, 2 regional (government), 4 national, 32 private, 6 international and balance community.
Some important commercial stations:
RFA (Radio Free Africa/Kiswahili & English/urban areas/entertainment/private), Radio One (Kiswahili & English/urban/information &
education/private), Radio Tanzania (inc TBC FM & TBC Taifa: Kiswahili/national, mainly rural/family/government), Clouds FM (Kiswahili &
English/entertainment & music/private) Times FM (Kiswahili & English/entertainment & music/private)
Print Almost 80 newspapers including 15 dailies, large number of weeklies, some magazines produced for the local market. Plus Pan-East
African and international titles. There are Kiswahili and English papers alike.
Nipashe (Kiswahili/daily & Sunday newspaper/major centres), Daily News (daily/government), Business Times Tanzania (English &
Kiswahili/weekly business newspaper/major centres), Mwananchi (Kiswahili/daily newspaper/popular content/major centres), The Citizen
(English/daily/private), Majira (national/information/entertainment), Harabi Leo (Tanzanian newspaper published by Daily News Media
Group/news/culture/international in Kiswahili), Bang Magazine (English & Kiswahili/6 x pa/showcases E. Africa & educational)
Cinema Too few cinemas exist to be a viable medium.
Outdoor Full range of conventional outdoor opportunities exist.
Online Internet users per 100 people (Jun 2017): 13.0
Fixed broadband per 100 people (2016): 0.3
Households per 100 with computer: 4.0
Households per 100 with fixed internet access: 4.5
Web traffic share: mobile: 88%
Facebook accounts (Aug 2017): 4,4m
Country code: .tz
Source: BBC, CIA World Book, World Bank, ITU, Internet World Stats, Facebook, PAMRO, own files

22 • OMD Media Facts


68 - AdFocus 2017
November 2017
MEDIA FACTS

ZAMBIA
Background Northern Rhodesia was administered by the [British]
Literacy 15+ read/write: total: 63.4%, male: 70.9%,
South Africa Company from 1891 until it was taken over
female: 56.0% (2015 est)
by the UK in 1923, changing to Zambia upon independence
in 1964. New presidents 2011, 2015. HIV/Aids 12.4% (2016est.), world rank: 7

Climate Tropical; modified by altitude; rainy season (October to Income per capita US$1,300 (2016 est.), world rank: 140
April)
Income share Highest 20%: 61.1% of income; GINI Index: 55.6
Terrain Mostly high plateau with some hills and mountains
GDP US$19.6bn (2016 est.), world rank: 105, growth -7.6%
Resources Copper, cobalt, zinc, lead, coal, emeralds, gold, silver,
on 2015
uranium, hydropower
Exports FOB US$6.6bn (2016 est.), world rank: 99
Land area 752,618 km2, world rank: 39
Export partners Switzerland (44), China (15), Singapore (8),
Land use Agriculture: 31.7% inc arable: 4.8%, permanent pasture
South Africa (8), Dem. Rep Congo (8)
26.9%. Forest 66.3%.
Exports Copper, cobalt, electricity, tobacco, flowers, coon
Population 16.6m (2016), world rank: 66, growth: 3.0% pa.

Urbanisation Imports FOB US$6.8bn (2016 est.), world rank: 113


40.9% of total population (2015)

Age structure 0-14 years: 46.1%, 15-24 years: 20%, 25-54 years: 28.6% , Import partners South Africa (31), Dem. Rep. Congo (11), China (8),
55-64 years: 2.9%, 65+ years: 2.4% Mauritius (6), Kenya (5)
Imports Machinery,
Ethnic groups African (inc Bemba, Tonga, Chewsa, Lozi, Nsenga,
transportation equip.,
Tumbuka): 99.6%, European & other: 0.4%
oil products, electricity,
fertilizer; food, clothing
Languages English (official), major vernaculars: Bemba, Nyanja,
Tonga, Lozi, Chewsa, Nsenga, total some 70 other Currency Zambian kwacha (ZMK)
indigenous languages
US$1= 9.35 (12/09/2017); 8.60 (2015)

State of the media Until recent years the State controlled main-stream media. Relaxing ownership has produced an expansion
of the industry.

Telecommunications Telephone lines per 100 people (2016): 0.6


Mobile subscribers per 100 people (2016): 74.9
Population covered by min. 3G mobile: 53%

Research availability Zambia All Products Media Survey 2014, Ipsos Day Aer Recall 2017

Television TV per 100 households: 30.7 (2010), recent research indicates 67% reach of population. Some 45 services available including
National: ZNBC & TV2 (general, government), Muvi TV (general, private), DStv (satellite from South Africa), TBN (religious, private),
Mobi TV (general, private). Regional: CBTS (general, private)

Radio Radio per 100 households: 58.3 (2010), recent research indicates 76% reach of population. 66 stations available including
National: ZNBC 1, 2 & 4 (government), Komboni Radio (private), Radio Phoenix (private). Regional: Breeze (private), QFM (private),
Mano (news/general, private), Sky FM (private), Icengelo (religious), Yatsani (Catholic Church), Hone FM (private)

Print Newspapers, 10 titles reach 35% of population including: The Post (daily, private), Times of Zambia (daily, government),
Zambia Daily Mail (daily, government), Sunday Mail (weekly, government), Sunday Times (weekly, private) Harare Post (weekly, private).
Magazines, 20 titles reach 22% of population including: Drum (monthly), Beauty Zambia (monthly)

Cinema Cinemas located in Lusaka

Outdoor Full range of conventional outdoor opportunities exist.

Online Internet users per 100 people (Jun 2017): 30.1


Fixed broadband per 100 people (2016: 0.2
Households per 100 with computer: 7.4
Households per 100 with fixed internet access: 12.7
Web traffic share: mobile: 88%
Facebook accounts (Aug 2017): 1,4m
Country code: .zm

Source: BBC, CIA World Book, World Bank, ITU, Internet World Stats, Facebook, PAMRO, own files

OMD Media Facts NovemberAdFocus


2017 2017
• 23- 69
OMD OMD

ZIMBABWE
Background The UK annexed Southern Rhodesia in 1923. In 1965 the
Literacy 15+ read/write: total: 86.5%, male: 88.5%,
(White) government unilaterally declared independence.
female: 84.6% (2015 est)
UN sanctions and a guerrilla uprising led to free elections
in 1979 and independence (as Zimbabwe) in 1980. HIV/Aids 13.5% (2016 est.), world rank: 6
Subsequent political problems well known.
Income per capita US$940 (2016 est.), world rank: 148
Climate Tropical; moderated by altitude; rainy season (November
Income share Highest 20%: 497%; GINI Index: 43.2
to March)
GDP US$16.3bn (2016 est.), world rank: 108, growth 1.3%
Terrain Mostly high plateau with higher central plateau (highveld); on 2015
mountains in east
Exports FOB US$3.3bn (2016 est.), world rank: 120
Resources Coal, chromium, asbestos, gold, nickel, copper, iron ore,
vanadium, lithium, tin, platinum group metals Export partners China (27), Dem. Rep. Congo (13), Botswana (12),
South Africa (12)
Land area 390,757 km2, world rank: 61 Exports Platinum, coon, tobacco, gold, ferroalloys,
Land use Agriculture: 42.5% inc arable: 10.9%, permanent crops: textiles/clothing
0.3%, permanent pasture: 31.3%, Forest: 39.5% Imports FOB US$5.8bn (2016 est.), world rank: 119
Population 16.2m (2016), world rank: 69, growth: 2.4% pa. Import partners South Africa (45), China (12), Zambia (6), India (5)

Urbanisation 32.4% of total population (20,154) Imports Machinery & transport


equip., other
Age structure 0-14 years: 37.8%, 15-24 years: 21.3%, 25-54 years: 33.9%, manufactures,
55-64 years: 3.5%, 65+ years: 3.5% chemicals, fuel, food
Ethnic groups African 99.4% (predominantly Shona, Ndebele second Currency US$: Zimbabwean dollar
largest), other inc white 0.4%, unspecified 0.2% (ZWD) eliminated 2009. Bond
Languages English (official), Shona, Sindebele (Ndebele), 13 minor notes issued 2016 to counter poor
languages supply of US$

State of the media State dominated media ownership, decrease in censorship in recent years, troubled by worsening chronic
economic environment.

Telecommunications Telephone lines per 100 people (2016): 2.0


Mobile subscribers per 100 people (2016): 83.2
Population covered by min. 3G mobile: 55%

Research availability Zimbabwe Advertising Research Foundation (ZARF) industry research. Zimbabwe All Media Products Survey 2016

Television TV per 100 households (2011): 36.3, recent research indicates 71% reach of population in peak time hours
National: ZTV 1 & 2 (general, government), satellite services both free and paid are particularly popular, including DStv (satellite broadcast
from South Africa), eAfrica (eTV ex South Africa)

Radio Radio per 100 households (2011): 37.9. Research indicates 67% reach of population including
National: Radio Zimbabwe (government), National FM (government), SFM (government), Power FM (government), Star FM (private),
ZiFM (private)

Print Newspapers are able to get 63% reach of population including: The Herald (daily, government), The Chronicle (daily, government),
NewsDay (daily, private), Daily News (daily, private), The Sunday Mail (weekly, government), Financial Gazee (weekly, private),
Zimbabwe Independent (weekly, private). Magazines: Out of Africa (monthly), Domino (monthly), The Parade (monthly), high incidence
of South African magazines

Cinema Almost all cinema screens located in Harare.

Outdoor Full range of conventional outdoor opportunities exist.

Online Internet users per 100 people (Jun 2017): 41.4


Fixed broadband per 100 people (2016): 1.1
Households per 100 with computer: 11.8
Households per 100 with fixed internet access: 18.1
Web traffic share: mobile: 76%
Facebook accounts (Aug 2017): 870,000
Country code: .zw

Source: BBC, CIA World Book, World Bank, ITU, Internet World Stats, Facebook, PAMRO, own files

24 • OMD Media Facts November 2017


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