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Local Studies
The Philippines belongs to this special are area and is one of only fifty-three countries
that produce coffee (pacita and regina). Several master’s theses and doctoral dissertations
focusing on the production and export of coffee was once a major industry in the
Philippines, which 200 years ago was the fourth argest coffee producing nation. Today,
however, the Philippines produce only. 012% of the world's coffee supply. Efforts are
being undertaken to revive the industry however, with the majority of coffee produced in
and Claveria.
coffee drinking outside in Metro Manila has turned out to be as common a practice as
dining. This is illustrated by the proliferation of coffee shops all around the metropolis
and its outskirts, and the increased sales of instant coffee variants. More and more people
are learning to appreciate coffee drinking not just as an “after dining” practice or a
morning ritual, but as part of an emerging lifestyle. Coffee has become a convenient and
easily available drink. Increased sales of both instant coffee and coffee beans and the
proliferation of coffee shops have contributed to the growth in coffee sales in both retails
and foodservice outlets. Retail sales of coffee have increased by 6% in volume in 2005
and more than 13% in value over 2004. This growth in the industry is remarkable
increase local coffee production, in order to reduce on imports. In 2012, however, local
production in the Philippines still did not meet coffee demand in the country. The country
imports the rest of its coffee requirements from Vietnam, Indonesia and other Asian
countries. In 2012, the key player in the coffee industry, Nestlé Philippines Inc., opened a
new coffee farm in Batangas City that will increase access to new coffee farming
techniques in a bid to increase the number of coffee producers and production in the
Philippines. Nestle Philippines Inc. dominates coffee sales with a value share nearly 90%,
due to its strong positioning and leadership in the instant coffee sector. The company’s
Nescafe brand was one of the first instant coffee brands in the country and hence was
able to establish a large and loyal consumer base through effective advertising,
The more widespread health and wellness trend in the forecast period will encourage
prevent a decline in the consumer base and capture a greater share of health conscious
consumers. There might be more marketing activities that will highlight the benefits of
coffee, as manufacturer’s attempt to counter any negative perception about the drink. The
positive economic outlook in the forecasted period will benefit both the instant and fresh
coffee categories. The goal of any food service institution in Philippines on in any part of
the world, for the matter, is the service of quality to satisfied clientele at reasonable cost.
The objective maybe profit or non-profit oriented. Those who primary aim is to gain
profit are the commercial restaurant, hotels, dining rooms, fast-food centers, coffee shops,
“carinderias” and other food service establishment. Presse (2010), said that after
watching its neighbors become global coffee heavyweights, the Philippines is taking
tentative steps towards regaining its status as a formidable grower of the bean. However,
that era is a long way back for the Philippines, among the top five coffee exporters in the
world in the 1880s after Spanish friars brought beans with them to their colonial outpost?
The Philippine Coffee Board, an industry group spearheading the revival attempt, knows
the country cannot compete with the likes of current regional exporting giants Indonesia
and Vietnam in volume. So they are aiming for niche markets and targeting the fast-
growing number of young Filipinos who crowd cafes across the country of 93 million
people.
Foreign Literature
Mention coffee, and caffeine is probably the first thing that comes to mind—the
indispensable morning jolt often viewed as a guilty pleasure. But research is turning that
notion on its head. A recent Harvard University report noted these coffee benefits: lower
blood pressure, a slower rate of weight gain with age, and reduced risks for type 2
diabetes and heart disease. An NIH-sponsored study of 400,000 men and women,
between the ages 50 and 71, found that those who drank three or more cups daily, with or
without caffeine, were less likely to die from heart disease, respiratory disease, stroke,
diabetes, and infections. Other studies have found that coffee reduces risk for various
cancers, liver damage from overindulging in alcohol and food, and depression
correspondent and health book author who has tested hundreds of coffees from around
the world. The health-boosting ingredients are antioxidants called chlorogenic acids, a
group of antioxidants in the polyphenol family of nutrients, found in plant foods. “These
powerful anti-inflammatory and antioxidant compounds are the most important health
components of coffee, just as they are in the freshest fruits and vegetables, fi ne red
wines, and premium green teas,” says Arnot. But given the way we eat, coffee is typically
Foreign Studies
Coffee consumption is a human tradition that goes back many hundreds of years, perhaps
thousands. Master Healer Dr. Pankaj Naram notes that research during the last several
decades has been conflicting about whether coffee is good for the human body. Generally
speaking, according to Dr. Naram, new research is showing that moderate coffee
Dr. Naram points out that the research is interesting for several reasons. First, it goes
against the widely held notion that coffee is universally bad for the health. Second, the
latest studies agree with many other research efforts that point to coffee as something that
can actually be healthful in the long run, provided people consume it in moderation and do
and the ability to learn and remember tasks. In other words, according to Dr. Pankaj Naram,
the research says that coffee increases both alertness and mental acuity.
Other studies show that coffee drinking on a regular basis can help increase the body's
natural ability to burn fat. It does this, according to researchers, by boosting the metabolic
Further aiding coffee's nutritional "resume," according to Dr. Naram, is the fact that studies
coffee. This fact has been known for many years but is only recently being discussed,
according to Master Healer Dr. Pankaj Naram. Coffee has had a bad reputation for at least
three decades until new research has begun to shine a light on its many benefits.
Finally, new studies have shown that coffee drinking may be able to lower the risk for
contracting Type 2 diabetes, especially in those adults who are otherwise healthy. Dr.
Pankaj Naram notes that there are still many unanswered questions about the overall
findings of the latest research as they are reported in the mainstream press.
Dr. Pankaj Naram has worked with famous people as well as the destitute. His work with
Mother Teresa, the Dalai Lama and Nelson Mandela is well known, as is his loyalty to the
poorest people of India who usually have nowhere else to turn when they need medical
help. Master Healer Pankaj Naram is a recognized expert in pulse reading and the treatment
.
DEFINITION OF TERMS
Coffee. A hot drink made from the roasted and ground seeds (coffee beans) of a tropical
shrub.
Coffee shop. A shop where different types of coffee are sold, either to drink or
as beans or powder.
Cookie.Small cake made from stiff, sweet dough rolled and sliced or dropped byspoonful
Comfort zone. A place or situation where one feels safe or at ease and without stress.
Espresso. It is a strong coffee brewed by forcing steam under pressure through darkly