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A Preliminary Study of the
Impact of Tax Fairness Perception
Dimensions on Tax Compliance
Behaviour inAustralia
Grant Richardson*
Abstract
Tax fairness represents an important variable that can influence tax compliance
behaviour in society. Up until now, research in this area has mostly taken place in the
United States, however, tax fairness and non-compliance with tax laws represents
a major problem affecting revenue authorities all over the World including those
inAustralia.The major purpose of this study is to investigate the impact of tax
fairness perception dimensions on tax compliance behaviour inAustralia.A survey
questionnaire was administered to a sample of I05 postgraduate business students
at an Australian University during the 2003 year. Factor analysis identified five
tax fairness perception dimensions concerning: general fairness, tax rate structure,
exchange with the government self-interest and fairness of special provisions.
The impact of the tax fairness dimensions on tax compliance behaviour was then
assessed by OLS multiple regression analysis.The results showed that the tax fairness
dimensions relating to tax rate structure and self-interest were significant. Further
analysis confirmed the significance of these two dimensions on tax compliance
behaviour along with demographic variables relating to age and education. From
these preliminary results it seems that while tax fairness is a multidimensional
concept, it only has varying effects on tax compliance behaviour in Australia.
I. Introduction
Considerable attention has been given in the field of fiscal psychology to
the influence of non-economic variables on tax compliance behaviour
(Cullis and Lewis, 1997, p. 311). In their review of the tax compliance
literature, Jackson and Milliron (1986, pp. 126-129) identified tax fairness
as one of the key variables which might affect tax compliance behaviour.
In fact, tax fairness has been recognised in surveys of American taxpayers
as the most significant objective of the United States income tax system
(Milliron et al., 1989; Copeland and Harmelink, 1995). Up until now,
research in this area has mainly taken place in the United States (Jackson
and Milliron, 1986, pp. 127-128; Richardson and Sawyer, 2001, pp. 291-
295), however, tax fairness and non-compliance with tax laws represents
a significant problem facing revenue authorities throughout the World,
including those in Australia.
The major purpose of this study is to investigate the impact of tax fairness
perception dimensions on tax compliance behaviour in Australia.The study
also has two subsidiary purposes. First, to determine whether Gerbing's
(1988) tax fairness perception dimensions represent universal tax fairness
perception dimensions across different Western jurisdictions. Second, to
investigate the impact of some key demographic tax compliance variables
relating to age, gender, education and occupation status (in conjunction
with tax fairness perception dimensions) on tax compliance behaviour in
Australia.
This study contributes to the tax compliance literature in a number of
important ways. First, this study investigates the associations between tax
fairness perception dimensions and tax compliance behaviour in Australia.
Hence, the study answers a recent call made by Richardson and Sawyer
(2001, p. 182) who have stated that: "... no research has examined the
link between these [tax fairness perception] dimensions and compliance
behaviour." Second, the study examines the possible existence of tax fairness
perception dimensions in a non-American jurisdiction. Thus, the study
answers an additional request made by Andreoni et al. (1998, p. 856) who
have argued that: "... there is a need for more empirical and institutional
research within jurisdictions outside the U.S." Finally, the study considers
the impact of some of the key tax compliance variables on tax compliance
behaviour in Australia. In so doing, the study adds to the scant empirical
literature in this area and answers the further call made by Tan and Sawyer
(2003, p. 454) who have recently stated that:"... there is a need for a greater
IMPACT OF TAX FAIRNESS PERCEPTION DIMENSIONS ON TAX COMPLIANCE BEHAVIOUR 409
Public perception that the tax system is fair is critical if it is to rely for
its success on a significant degree of voluntary compliance. Indeed, a tax
system may be less successful to the extent that it is perceived by members
of a society to be unfair and inequitable (Vogel, 1974). This can generate
feelings by taxpayers to evade paying taxes (Spicer and Becker, 1980). It is
because of this assumed association with tax evasion that tax policy makers
are concerned about public perceptions of fairness (Gerbing, 1988). In
the United States, it has been suggested (Birnbaum, 1998) that the need
to increase the public's perception of fairness was a key motivating force
behind the introduction of the Tax Reform Act of 1986.
Moreover, a review of the tax compliance literature (e.g., Song and
Yarbrough, 1978; Hite and Roberts, 1991, 1992; Porcano and Price, 1992)
also shows tax fairness as an important variable that can influence tax
compliance behaviour. However, the findings of many of the tax compliance
studies in this area are inconsistent. Jackson and Milliron (1986, pp. 137-
138) have suggested that a major reason for this inconsistency is likely to
be the result of the multidimensional nature of fairness as a tax compliance
variable. In particular, Jackson and Milliron (1986, p. 137) have argued
that at least two major dimensions of tax fairness exist: the equity of the
exchange relationship between the government and the tax, and the equity
of the taxpayers burden vis-i-vis other taxpayers. Gerbing (1988) later
developed a survey instrument that was designed to supply structure to the
operational definition of tax fairness by identifying the various dimensions
of tax fairness.This research will be considered further below.
410 (2005) 20 AUSTRALIAN TAX FORUM
mail survey of 225 taxpayers in the United States. Factor analysis of the tax
fairness judgement data identified five major underlying dimensions of tax
fairness perceptions: general fairness and distribution of the tax burden,
exchange with the government, attitude towards taxation of the wealthy,
preferred tax rate structure and self-interest. Gerbing's (1988) findings
therefore supported the idea that tax fairness was a multidimensional
concept.
In another study, Christensen et al. (1994) identified tax fairness
perception dimensions and determined how education could affect an
individual's perceptions of the identified tax fairness dimensions. A refined
survey instrument based on Gerbing (1988) was administered to 296
students enrolled in introductory tax courses at three universities in the
United States. Factor analysis of the questionnaire items identified five
core tax fairness perception dimensions in this research: overall fairness
of the tax system, fairness of personal payment level, exchange with the
government, tax rate structure and fairness of special provisions.
A further study in this area by Christensen and Weihrich (1996)
investigated and compared tax practitioners,' tax auditors' and tax
educators' perceptions of fairness of the Federal income tax system in the
United States. A modified survey instrument based on Gerbing (1988)
was administered to 141 tax practitioners, 186 tax auditors and 165 tax
educators. Factor analysis supported the presence of five major tax fairness
perception dimensions: exchange with the government, tax rate structure,
special provisions, overall fairness and personal fairness.
Overall, the results of both the Christensen et al. (1994) and Christensen
andWeihrich (1996) studies are consistent with the tax fairness perception
dimensions that Gerbing (1988) previously identified, which attests to the
soundness of her research. However, this research was conducted wholly
in the United States. From a recent review of the tax literature in this
area, it appears that no studies have been carried out in Australia regarding
this issue (Richardson and Sawyer, 2001; Tan and Sawyer, 2003).Therefore,
a subsidiary purpose of this study is to determine whether Gerbing's
(1988) tax fairness perception dimensions represent universal tax fairness
dimensions across different Western jurisdictions such as the United States
(as identified in previous research) and Australia.
412 (2005) 20 AUSTRALIAN TAX FORUM
Jackson and Milliron (1986) have conducted a review of the tax literature
that considered the impact of various demographic variables on the
tax compliance behaviour of individuals in society such as: age, gender,
education and occupation status.
Chronological age of the tax represents one of the most important
demographic variables investigated in the tax literature (Jackson and
Milliron 1986, p. 130). Studies in this area have found that older taxpayers
are normally more compliant than younger taxpayers (e.g., Tittle, 1980;
Hanno andViolette, 1996). For exampleTittle (1980) found that younger
taxpayers were more risk-seeking, were less sensitive to penalties, and also
reflected the social and psychological differences related to the period in
which they were raised. This discussion leads to the formulation of the
second research hypothesis expressed in alternative form:
H2: There is a significant negative (positive) association between
younger (older) taxpayers and tax compliance behaviour in
Australia.
Another key demographic variable is denoted by gender. Many past studies
have shown a positive association between gender and tax compliance
behaviour with the compliance level of female taxpayers being higher than
that of male taxpayers (e.g.,Vogel, 1974; Mason and Calvin, 1978). Also,
Jackson and Milliron (1986, p. 131) have argued that the gap between
males and females regarding compliance level may be closing over time
as a new generation of liberated women emerges. But, studies in this area
sinceJackson and Milliron (1986) tend to show otherwise (e.g.,Brooks and
Doob, 1990; Collins et al., 1992).This discussion leads to the formulation
of the third research hypothesis expressed in alternative form:
H3: There is a significant positive (negative) association between
female (male) taxpayers and tax compliance behaviour in
Australia.
Education represents yet another important demographic variable. Jackson
and Milliron (1986, p. 132) have argued that education has two important
elements: the general degree of fiscal knowledge and the specific degree of
knowledge regarding tax evasion opportunities. They claim that enhancing
the level of general fiscal knowledge improves tax compliance by means
of more positive perceptions of taxation, while increased knowledge of tax
IMPACT OF TAX FAIRNESS PERCEPTION DIMENSIONS ON TAX COMPLIANCE BEHAVIOUR 413
3. Research method
3.1. SURVEY PROCEDURE AND SAMPLE
1 Where research by Sutherland (1949) has shown that people in higher status
occupations were found to be less compliant with tax laws than people in lower status
occupations.
2 The survey questionnaire was pilot-tested on five postgraduate business students.
After the pilot testing was carried out, ininor alterations were inade to the survey
questionnaire to improve its readability and general understanding. This procedure is
consistent with Dillnan (2000, pp. 140-147).
414 (2005) 20 AUSTRALIAN TAX FORUM
3 These three tax fairness perception items were later recoded upon data entry to
be consistent with the other twelve items of the tax fairness perceptions section of
the survey questionnaire and also to be consistent with the hypothetical tax non-
compliance/compliance format of the survey questionnaire.
IMPACT OF TAX FAIRNESS PERCEPTION DIMENSIONS ON TAX COMPLIANCE BEHAVIOUR 415
4. Results
4.1. FACTOR ANALYSIS OF TAX FAIRNESS PERCEPTIONS
4 The Bartlett test of sphericity (Chi-square = 420.31) was significant at p = .00 and the
Kaiser-Meyer-Olk ineasure of sampling adequacy was = .67, denoting a high level
of factorability of the correlation matrix (Hair et al., 1998, pp. 99-100).
IMPACT OF TAX FAIRNESS PERCEPTION DIMENSIONS ON TAX COMPLIANCE BEHAVIOUR 417
5 Hair et al. (1999, p. 103) suggests that factors having eigenvalues greater-than 1 are
considered to be significant, while all factors with eigenvalues less-than 1 are regarded
as insignificant and should be disregarded.This process was applied here, indicating that
a five-factor solution was most appropriate. Also, visual inspection of the Scree plot of
the eigenvalues confirms the presence of five dimensions.
6 Hair et al. (1999, p. 111) advocates that factor loadings greater-than .40 are considered
to meet an acceptable level of significance to interpret factors. Hence, this cut-off point
was used for evaluating the factor loadings for the five dimensions. This cut-off point
is also consistent with recent tax research by Murphy (2004, p. 320).
418 (2005) 20 AUSTRALIAN TAX FORUM
7 One item that did not load on to any of the factors was item 4, which deals with
"personal fairness of the tax system." It had a factor loading of less-than the cut-off
point of .40, which is not acceptable for further analysis.
IMPACT OF TAX FAIRNESS PERCEPTION DIMENSIONS ON TAX COMPLIANCE BEHAVIOUR 419
8 The Bartlett test ofsphericity (Chi-square = 109.40) was significant at p = .00 and the
Kaiser-Meyer-Olkin measure of sampling adequacy was = .75, suggesting a high level
of factorability of the correlation matrix.
420 (2005) 20 AUSTRALIAN TAX FORUM
The results reported in Table 4 show that two of the tax fairness dimensions
are significantly correlated with tax compliance behaviour (with predicted
signs). First, the tax rate structure dimension is significant at the p < .05
level. Second, the self-interest dimension is significant at the p < .01 level.
None of the other tax fairness dimensions were found to be significantly
correlated to tax compliance behaviour on a bivariate basis. These results
provide some preliminary support for hypothesis one. However, the results
of the Ordinary Least Squares (OLS) multiple regression analysis should
also be considered.
(iii) Multivariate tests
To consider the potential associations between the five tax fairness
perception dimensions and tax compliance behaviour, the data were
analysed using OLS multiple regression analysis.' Therefore, the following
regression model is estimated for each survey participant i:
TCOMPi o + f 1GENFi + P2 TRATEi + PEXCHi + P4SELF 1i +
PfSPECPi +i (1)
9 Diagnostic tests were carried-out to ensure that the assumptions for the use of OLS
multiple regression analysis were satisfied. Specifically, the normal probability plot of
residuals showed that the nornality assumption was fulfilled.The plots of the residuals
against the corresponding fitted (predicted) values showed that the assumptions of
homogeneity of variance of residuals and the propriety of the linear models were not
violated. Finally, the variance inflation factors indicated that none of the independent
variables had a rnulticollinearity problem.
IMPACT OF TAX FAIRNESS PERCEPTION DIMENSIONS ON TAX COMPLIANCE BEHAVIOUR 421
F statistic 1.83
P value p < .05
Adjusted R2 .10
Notes: GENF general fairness,TRATE = tax rate structure, EXCH = exchange with
the government, SELFI = self-interest and SPECP = fairness of special provisions.
*, *** p < .10 one-tailed test, p < .05 one-tailed test, p < .01 one-tailed test,
respectively.
Table 5 shows that the regression model is significant at the p < .05 level
(F Statistic = 1.83). In addition, the adjusted R2 of the regression model
is .10.The regression model's explanatory power is relatively low," yet this
result is not surprising asJackson and Milliron (1986,p. 126) have suggested
that there are at least 14 key variables that can have some influence on tax
compliance behaviour, while so far, this study has focused only on one:
tax fairness. Including some other key (demographic) variables in another
10 Another regression model was estimated using a summated scale measure ofTCOMP
as the dependent variable in keeping with Hanno and Violette (1996). These results
were found to be comparable to the results reported in Table 5, hence, these alternate
results will not be presented.
11 This is also consistent with the results found in other past regression modeling research
(e.g., Elfers et al., 1992, p. 563; Murphy, 2004, p. 320).
422 (2005) 20 AUSTRALIAN TAX FORUM
regression model could improve the explanatory power. This issue will be
addressed below.
Table 5 also shows that two of the tax fairness dimensions are significant
in the regression model (with predicted signs). First, the tax rate structure
dimension is significant at the p < .05 level. This result is consistent
with the findings of prior studies that have found positive associations
between tax rate structure and tax compliance behaviour (e.g., Hite and
Roberts, 1991). Second, the self-interest dimension is significant at the p
< .01 level. It seems that self-interest influences how individual taxpayers
respond to tax compliance or non-compliance. Hence, where individual
taxpayers perceive that their personal tax interests are not compromised,
they are more likely to comply with tax laws. None of the other three tax
fairness dimensions are found to be significant, thus, hypothesis one is only
partially supported by the results. From these results it appears that while
tax fairness is a multidimensional concept, it only has varying effects on
tax compliance behaviour. These results provide compelling support for
Jackson and Milliron's (1986, pp. 137-138) view that the inconsistent past
research findings in this area might be due to the multidimensional nature
of tax fairness as a tax compliance variable.
Notes:AGE1 = 20-29 age group,AGE2 = 30-39 age group, GEND = gender, EDUC1 =
16-17 years education group, EDUC2 = 18 years or over education group, OCCUl
= generally trained office worker or secretary group, OCCU2 = academically trained
professional or equivalent (but non-inanagers) group and OCCU3 = supervisor of
one or more subordinates (i.e. non-inanagers) group.
The results in Table 7 show that three of the eight demographic variables
are significantly correlated with tax compliance behaviour. First, the 20-
29 years age demographic variable is significant at the p < .01 level (with
predicted sign). Second, the 30-39 years age variable is also significant at the
p < .01 level (with predicted sign).These results provide some preliminary
support for hypothesis two. Finally, the generally trained office worker
or secretary occupation status demographic variable is significant at the
p < .01 level (with no predicted sign). This result provides some initial
support for hypothesis five. None of the other demographic variables were
found to be significant.
(iii) Multivariate tests
To investigate the potential associations between the demographic variables
(in conjunction with the tax fairness perception dimensions) and tax
IMPACT OF TAX FAIRNESS PERCEPTION DIMENSIONS ON TAX COMPLIANCE BEHAVIOUR 425
F statistic 1.73
P value p < .05
Adjusted R2 .19
Notes: GENF general fairness, TRATE = tax rate structure, EXCH exchange with
the government, SELFI = self-interest, SPECP = fairness of special provisions,AGE1
= 20-29 age group, AGE2 30-39 age group, GEND = gender, EDUC1 = 16-17
years education group, EDUC2 = 18 years or over education group, OCCUl =
generally trained office worker or secretary group, OCCU2 = academically trained
professional or equivalent (but non-inanagers) group and OCCU3 = supervisor of
one or more subordinates (i.e. non-inanagers) group.
**, *** p < .10 one-tailed test, p < .05 one-tailed test, p < .01 one-tailed test,
respectively.
A third limitation is that while this study focused on the five tax fairness
dimensions identified by Gerbing (1988), there could be other dimensions
that were not identified by this study. Future research could be attempted
in other jurisdictions to see if any other tax fairness perception dimensions
exist and how these other dimensions affect tax compliance behaviour.
A fourth limitation is that the tax compliance behaviour of the survey
participants was measured in terms of hypothetical tax compliance
behaviour instead of actual non-compliance behaviour. But, prior research
(e.g., Hite, 1988; Roberts, 1994; Hanno and Violette, 1996; Chan et al.,
2000) has shown that the hypothetical tax compliance behaviour measures
are a reliable substitute for actual non-compliance behaviour of individuals.
In fact, information provided by subjects on actual compliance behaviour
is found to be sensitive and potentially incriminating, and likely to be
misrepresented by taxpayers (Hessing et al., 1988).
Despite these limitations, it is suggested that this study has made a
novel contribution to the sparse empirical tax compliance literature in a
jurisdiction outside of the United States. The study has achieved this in a
number of ways. First, it considered the existence of tax fairness perception
dimensions in Australia. Second, it investigated associations between tax
fairness perception dimensions and tax compliance behaviour in Australia.
Third, it examined the impact of some key demographic variables on
tax compliance behaviour in Australia. Future research is encouraged in
this area in other jurisdictions to assist cross-culture comparisons, and to
obtain a better understanding of how the key tax compliance variables
influence the tax compliance behaviour of individual taxpayers in different
jurisdictions.
430 (2005) 20 AUSTRALIAN TAX FORUM
Appendix A
10. High income earners have a greater ability to pay income taxes, so it is fair
that they should pay a higher rate of tax than low income earners: (1) strongly
disagree ... (5) strongly agree [mean = 3.27; standard deviation = 1.21].
11. It is fair that high income earners pay proportionately more tax than low
income-earners. For example, if someone earning $100,000 pays 2 0% in taxes
($20,000), then someone earning $20,000 should pay less than 20% in taxes
(less than $4,000): (1) strongly disagree ... (5) strongly agree [mean = 3.57;
standard deviation = 1.08].
12. A fair tax rate should be the same for everyone, regardless of their income, for
example, if one person pays a 14% tax rate, everyone should pay a 14% tax rate,
whether they are wealthy or poor: (1) strongly disagree ... (5) strongly agree
[mean = 3.27; standard deviation = 1.21].
13. I get fair value for my income tax dollars in terms of benefits received from the
government: (1) strongly disagree ... (5) strongly agree [mean = 2.58; standard
deviation = 1.05].
14. The income taxes that I have to pay are unreasonably high considering the
benefits provided by the government: (1) strongly disagree ... (5) strongly agree
[mean = 3.8; standard deviation = 1.0].
15. The benefits I receive from the government in exchange for my income tax
dollars are reasonable: (1) strongly disagree ... (5) strongly agree [mean = 2.78;
standard deviation = .89].
Appendix B
Extracts from the 4-Item Non-Compliance Scale
Here are a number of statements that reflect what some people think
about certain aspects of taxation, especially income taxes. (Please circle
one answer in each line across as to how you feel about certain aspects of
taxation): 1 = Strongly agree; 2 = Agree; 3 = Neutral; 4 = Disagree; or 5
= Strongly disagree.
1. Since a lot of rich people pay no taxes at all, if someone like me underpays a
little, it's not a big deal: (1) strongly agree ... (5) strongly disagree [mean = 3.08;
standard deviation = 1.23].
2. Tax rates are just too high, so it is not really cheating when you find ways to
pay less tax than you are supposed to: (1) strongly agree ... (5) strongly disagree
[mean = 3.23; standard deviation = 1.07].
3. When you are not really sure whether or not you deserve a tax deduction, it
makes sense to take a chance and take a deduction anyway: (1) strongly agree
... (5) strongly disagree [mean = 3.28; standard deviation = 1.17].
432 (2005) 20 AUSTRALIAN TAX FORUM
4. With what things cost these days, it is okay to cut a few corners on your tax
return just to help pay the bills: (1) strongly agree ... (5) strongly disagree [mean
= 3.25; standard deviation = 1.06].
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