SCHOOL OF MANAGEMENT

MBA FULL TIME

SRMUH, Sonepat
 SRMUH, SONEPAT
SEMESTER – I
Code No Course Title L T P C
MBA501 Organizational Behaviour 4 4
MBA502 Managerial Statistics 4 4
MBA503 Financial & Management Accounting 4 4
MBA504 Managerial Economics 4 4
MBA505 Business Law 4 4
MBA506 Marketing I 4 4
MBA507 Business Environment 4 4
MBA508 Computer Skills 4 4
TOTAL 32

SEMESTER – II
Code No Course Title L T P C
MBA510 Human Resource Management 4 4
MBA511 Financial Management 4 4
MBA512 Leadership and Motivation in Organisations 4 4
MBA513 Business Research Methods 4 4
MBA514 Production & Operations Management 3 3
MBA515 Management Information System & ERP 2 2 3
MBA516 Entrepreneurship Development 3 3
MBA517 International Business Environment 3 3
MBA518 Marketing – II 3 3
MBA519 Minor Project I 8 4
TOTAL 35

SEMESTER – III
Code No Course Title L T P C
MBA601 Ethical practices in business 4 4
MBA602 Cross Culture Management 4 4
MBA 604 Summer training 12 6

Student can opt 3 speciality subjects from any 2 2

specialisation opted by them of 4 credit each 4
MBA M607
To
MBA M609 Elective 1 to Elective 3 Marketing
MBA F604
To
MBA F606 Elective1 to Elective 3 Finance
MBA HR607
To
MBA HR609
MBA HR610 Elective1 to Elective 3 HR
MBA IT604
To
MBA IT606 Elective1 to Elective 3 IT
TOTAL 38

SEMESTER – IV
Code No Course Title L T P C
MBA 615D Dissertation 16 8
 Entrepreneurial Development and New Venture
MBA 610 Creation 4 4
MBA 611 E Commerce 4 4
MBA 612 Strategic Management 4 4
Student can opt 3 speciality subjects of 2 2
specialisations opted with 4 credits for each subject. 4
MBA M 615
To
MBA M617 Elective 1-Elective 3 Marketing
MBA HR
615
To
MBA HR
617 Elective1 to Elective 3 HR
MBA F612
To
MBA F 614 Elective1 to Elective 3 Finance
MBA IT 612
To
MBA IT 614 Elective1 to Elective 3 IT
TOTAL 44

Total Of All: 149

SEMESTER – I
MBA351-501 Organisational Behaviour L T P C
3 0 0 3
COURSE OBJECTIVE
To understand the implications of individual and group behaviour in organizational Context. The
students will conceptualize the components of individual and group behaviour, understand the
practicability of communication and understand the various work situations and apply behavioral
techniques.

UNIT I,
Introduction To Organizational Behaviour – Meaning and role of OB and its relevance in today’s
scenario – Various Disciplines contributing to OB – Harwthrone Experiment - Foundation Of
individual Behaviour –Need And importance Of Organizational Behaviour – Nature And Scope –
Framework of Organizational Behaviour,

UNIT II
Personality Concept – Types – Factors Affecting Personality Theories – Perception –Importance
– Factors influencing Perception – Interpersonal Perception Types, Learning: Types of Learning
Styles, The Learning Process – Learning Theories

UNIT III
OB Modification; Motivation – Theories – Importance – Types – Motivation At Work -Values
And Attitudes – Characteristics – Components – Formation And Measurement –Group Dynamics
– Group Behaviour – Formation – Types Of Groups – Stages of Group Development – Conflict
Management – Nature of Conflict – Types of Conflict

UNIT IV
Leadership – Meaning – Importance Trait, Behavioural and Contingency Theories –Leadership
Styles – Leaders Vs Managers; Conflict: Power and Politics – Sources Of Power –Power Centers
– Organisation Politics

UNIT V

Organizational Structure and Design – Organisation Climate – Factors Affecting Organisation

Climate – Importance; Job Satisfaction – Organisation Development –Organisation culture –
Organisation Change – Current Trend in OB

Reference Books:

1. Stephen Robbins, Organisational Behaviour, Prentice Hall of India

2. Udai Pareek, Understanding Organisational Behaviour, Oxford University Press
3. L.M.Prasad, Organisational Behaviour, Sultan Chand & Sons
4. Fred Luthans, Organisational Behaviour, McGraw Hill Book Co.
5. New Storm and Keith Davis, Organisational Behaviour, TMH, ND

MBA351- MANAGERIAL STATISTICS L T P C

502 3 2 0 3
UNIT – I
Basic Statistics – Introduction – Measure of Central Tendency & Dispersion – Mean,
Weighted Average, Median, Mode, Range, G.D, M.D, S.
UNIT – II
Correlation – Simple Correlation, Regression – Simple Regression Time Series – Trend
analysis, seasonal variation – Cyclical & Irregular variations (only theory)
UNIT-III
Sampling Theory – Basic Concepts in sampling theory – T Test, Z Test – One sample mean,
Difference between means – F Test, I way ANOVA, 2 way ANOVA - χ² Test – Goodness of fit
and Independent of Attributes-Non Parametric Tests – H Test, U Test, K-S Test
Tests of significance: Hypothesis testing-for large and small samples-T test, Z test, Chi-square
test and analysis of variance
UNIT-IV
Probability – Introduction – Basic Concepts in Probability, Bayers Theorem; -Theory of
Distributions – Binomial, Poisson, Normal
UNIT-V
Index numbers-Meaning, Types of index numbers, uses of index numbers, construction of price,
quantity and volume indices-fixed base and chain based methods, Multiple Regression analysis

Reference Books:
1. Statistics for Management by Richard I. Levin David S Rubin
2. Business Statistics by S.P.Gupta
3. Quantitative Techniques for Management by P.R.Vittal
4. Business Statistics by V.K.Kapoor.
5. T.N.Srivastava – Shailaja Rego – Statistics for Management – Tata McGrawhill
7. PN Arora, Business Statistics, Sultan Chand Publication, ND, 2007
8. Hooda R.P., Statistics for Business and Economics, McMillan India Ltd.

MBA351- FINANCIAL & MANAGEMENT L T P C

503 ACCOUNTING 3 2 0 3
COURSE OBJECTIVE
To understand the foundation of accounting and its implication in the conduct of Business. The
COURSE OBJECTIVE of this course is to acquaint the students with the various concepts,
techniques, methods, processes of accounting data, analysis, interpretation, decision making.

Unit I
Financial Accounting & Management-Basics of accounting – concepts and conventions –
Preparation of Trading, Profit and Loss Account and Balance Sheet of business units-
Interpretation

UNIT 2
Analysis of Financial Statements comparative statement, Common Size Statement,
Trend Analysis, Ratio Analysis.

UNIT 3
Fund Flow Statement and Cash Flow Statement

UNIT 4
Marginal Cost – Cost volume profit analysis-Cost Accounting – Elements of Cost– Cost
sheet – Methods of Costing

Unit 5
Management Accounting: Concept, Need, Importance and its scope-Budget and Budgetary
control – Zero Based Budgeting – Performance budgeting

References books:

1. Manmohan & S.N.Goyal, Principles of Management Accounting, Sahitya Bhavan Agra,

2000.
2. Singhal, A.K; and Ghosh Roy, H.J; Accounting for managers, JBC Publisher and
Distributor
3. Jain & Narang – Advanced Accounting, Kalyani Publishers New Delhi
4. M.Y.Khan and Jain – Management Accounting, Tata McGraw Hill Publishing Co Ltd.,
5. T.Ramachandran – Accounting & Financial Management, Scitech Publications Chennai
6. S.N.Maheswari – Management Accounting, Sultan Chand & Sons, New Delhi

MBA351- Managerial Economics L T P C

504 3 2 0 3
COURSE OBJECTIVE
The Course Objective of this course is to provide the students exposure to Managerial
Economics concepts, tools, and techniques, and help them develop abilities and skills required
for the performance.

UNIT I
Introduction to Managerial Economics: Meaning, definition, scope and its importance -
Factors Influencing Managerial Decision – Managerial Economics and other Disciplines

UNIT II
Managerial Decisions-Meaning of Demand- Types of Demand –Determinants of Demand –
Demand Functions – Demand Elasticity – Demand Forecasting Methods – Accuracy of
Forecasting

UNIT III
Costs Concepts - Accounting Cost and Economic Cost – determinants of Cost – Cost – Output
Relationship – Estimation of Cost – Output Relationship

UNIT IV
Determinants of Price- Pricing under Different COURSE OBJECTIVEs- Pricing under Different
Market Structures- Price Discrimination- Pricing of Joint Products

UNIT V
Import of Macro & Micro Factor -Money Supply & Demand for Money – Inflation –Business
Cycle - Government Policy – Fiscal & Monetary Policy – Indian Government Policy, National
Income & Current Issues

Reference Books:
1. Dominick Salvatore, “Managerial Economics in a Global Economy” 4th Edition,
Thomson South-Western
2. V.L.Mote et al, “Managerial Economics”, Tata McGraw-Hill Publishing
Company Limited, India.
3. John Sloman, “Economics”, Pearson Education, India.
4. Joel Dean, “Managerial Economics”, Prentice – Hall of India.
5. Sumitra Pal, Managerial Economics, Cases & Concepts, Mac Millon India Ltd.,
6. G.S.Gupta, Macro Economics, Tata McGraw Hill Company Ltd., India
7. Mehta, PL., Managerial Economics, Sultan Chand and Sons
8. Dwivedi, D N, Managerial Economics, Vikas Publication, ND
MBA351- Business Laws L T P C
505 3 2 0 3

COURSE OBJECTIVEs:
• To understand the concepts of business law
• To understand the procedure of application of the business law in various
transactions

UNIT-I
Indian Contract Act-formation-Terms of contract-Forms of contract-Offer and
acceptance - Considerations.

UNIT-II
Capacity-Free consent, Void and Voidable agreements –Illegal agreements

UNIT-III
Performance-Tender-Quasi contract-Discharge-Remedies for breach of contract.

UNIT-IV
Contract of Agency-Types-Creation-Duties and Rights of principal and agent Termination
of agency.

UNIT-V
Sale of Goods Act-Sale or agreement to sell-Formation-Caveat emptor-Implied conditions
and warranty-Rights of unpaid seller.

Reference Books:
1. Kapoor, N D , Business Laws, Sultan Chand and Sons, New Delhi.
2. Sreenivasan, M R, Business Law, Margham Publications, Chennai.
3. Dhandapani, M V, Business Laws, Sultan Chand and Sons, New Delhi.
4. Pillai R S N, Bussiness Laws, S Chand, New Delhi
5. Gofna, Mercantile Law, S Chand, New Delhi.

MBA351- Marketing I L T P C
506 2 2 0 2

COURSE OBJECTIVE
The Course Objective of this course is to provide the students exposure to modern marketing
concepts, tools, and techniques, and help them develop abilities and skills required for the
performance of marketing functions

UNIT I
Defining Marketing in 21st Century – Importance – Scope – Changing Scenario of
Business & Marketing – Fundamental Marketing Concepts – States of Demand –
Case Study

UNIT II
Components of Marketing Mix – Product – Price – Promotion – Physical Distribution -
Forecasting – Case Study.

UNIT III
Consumer Behaviour – Factors Influencing Consumer Behavior – Stages in Buying
Decision Process – Post Purchase Behaviour – Business Market Vs Consumer Market –
Stages in Industrial Buying Process – Case Study.

UNIT IV
Segmentation: Levels of Market Segmentation – Segmenting Consumer Markets – Bases for
Segmenting Business Markets – Market Targeting – Case Study –
Role & Scope of
Brands – Brand Equity – Devising a Branding Strategy – Brand Positioning – Developing
& Communicating a Positioning Strategy –Differentiation Strategies – Case Study.

UNIT V
Analyzing Competitors – Competitive Forces – Identifying and Competitive Strategies
for Market Leader – Market Challenger – Marketing Follower – Market Nicher Strategies
– Product Lifecycle Marketing Strategies – Case Study.

Text Book:

1 – Philip Kotler, “Marketing Management – A South Asian Perspective”, 12th Edition, Pearson
Publication.
2.Philip Kotler, Kevin Keller, A. Koshy and M.Jha, Marketing Management in South Asian
Perspective, Pearson Education, New Delhi
3. Etzel, Michael J, Marketing Concepts and cases, TMH, ND
4. Zikmund, William G, Marketing, Cengage Learning, New Delhi.
5. Panda, Tapan K, Marketing Management, Excel Books, New Delhi.
6. Kotler,p & Armstrong, Gary,Princilples of marketing Management, Pearson Education, ND
12th Edition

MBA351- Business Environment L T P C

507 3 2 0 3
COURSE OBJECTIVEs:
• To understand business environment
• To understand its significance in business.

UNIT-1
The concept of Business Environment– cultural, legal, and social environment - Their impact
on business strategic decisions.

UNIT-II
Political Environment-Government and Business relationship in India-Provisions of
Indian constitution pertaining to business.

UNIT-III
Social environment-Cultural heritage-social attitudes-Impact of foreign culture-castes
and communities-joint family systems-linguistic and religious groups-Types of social
organization-
social responsibilities of business.

UNIT-IV
Economic Environment-Economic systems and their Impact of business-Macro
economic parameters like GDP-growth rate population-Urbanization-Fiscal deficit-Plan
investment-Per capita income and their impact on business decisions-Five Year Planning.

UNIT-V
Financial Environment-Financial system-Commercial banks-Financial Institutions-Reserve
Bank of India (RBI) - Stock Exchange-Industrial Development Bank of India(IDBI)-Non
Banking Financial Companies.

Reference Books:
1. Justin Paul, Business Environment, Tata McGraw Hill Publishing, Co. Ltd., New
Delhi
2. Suresh Bedi, Mdu, Rohtak, Business Environment, Excel Publishing, India.
3. Shaikh Saleem, Business Environment, Pearson Education Pvt. Ltd., India
4. Chidambaram, Business Environment, Vikas Publishing House Pvt., India
5. John Kew, John Stredwick, Business Environment, Jaico Publishing House, New
Delhi.

MBA351- Computer Skills L T P C

508 0 0 2 1

INSTRUCTIONAL COURSE OBJECTIVES

To have hands on experience with Microsoft office tools. Also to learn about sending email &
study about various web browsers.

· MS Word – Reporting, Editing & Formatting a report document in word. Also to

learn about sending Mail-Merge documents.

· MS Power Point - Formatting slides & Text in Power Point Presentation.

· MS Excel - Managing Data, Functions and Charts in Excel Worksheets.

· MS Access - Customizing, Organizing, Sorting & Filtering data and also to create
reports for professional data presentation in Access.

· Networking - Getting on the Internet, Working with E-mail, Reading a page in a

web browser

Reference Books:
1. Gini Courter Annette Marquis - Mastering Microsoft Office 2000, Professional Edition, BPB
Publications, New Delhi
2. T.Sheela Kumar, S.S.Sridhar, Computer Practice – Anuradha Agencies, Kumbakonam
3. Niranjan shrivastava-Computer Applications in Management-Dreamtech Press,New Delhi

MBA351- Minor Project I L T P C

508 3 0 0 3
The aim of the Minor Project is to provide you with an opportunity to further enhance your
intellectual and personal development in your chosen field by undertaking a significant practical
unit of activity, having an educational value at a level commensurate with the award of your
degree.

The Minor Project can be defined as a scholarly inquiry into a problem or issues, involving a
systematic approach to gathering and analysis of information / data, leading to production of a
structured report.

SELECTING THE MINOR PROJECT TOPIC

It is usual to give you some discretion in the choice of topic for the Minor Project and the
approach to be adopted. You will need to ensure that your Minor Project is related to your field
of specialization.

Deciding this is often the most difficult part of the Minor Project process, and perhaps, you have
been thinking of a topic for some time.

It is important to distinguish here between ‘Minor Project topic’ and ‘Minor Project title’. The
topic is the specific area that you wish to investigate. The title may not be decided until the
Minor Project has been written so as to reflect its content properly.

Few restrictions are placed on the choice of the topic. Normally we would expect it to be:

 relevant to business, defined broadly;

 related to one or more of the subjects or areas of study within the core program and
specialisation stream;
 clearly focused so as to facilitate an in-depth approach, subject to the availability of adequate
sources of information and to your own knowledge;
of value and interest to you and your personal and professional development

SEMESTER – II
MBA351-510 Human Resource Management L T P C
3 0 0 3
COURSE OBJECTIVE

The student will be able to understand the concept of Managing Human Resources and work
situations. It helps to identify the effective Human Resources and working environment of the
organizations-The students will understand the importance of Man Management; understand the
importance of Training, performance appraisal, and the importance of time management

UNIT I
Meaning, Nature and Scope of HRM – Personnel Management Verses HRM-Importance of
HRM-Functions of HRM-Classification of HRM Functions-Organisation of HRM Department-
Competencies of HRM Managers

UNIT II
Strategic planning-Basis for HRP – Meaning and Course Objective of HRP – Benefits of HRP –
Factors affecting HRP – Process of HRP – Analyzing the corporate and unit level strategies –
Demand forecasting – Supply forecasting – Estimating the net human resource requirements –
Problems of HRP – Recent Trends in HRP

UNIT III
Definition of recruitment – Strategic management and recruitment – Company strategies and
recruitment strategies – Job Analysis – Course Objective & Techniques – Job Description – Job
Specification – Recruitment policy – Centralized decentralized recruitment – Searching for
prospective Employees/Sources of Recruitment – Traditional sources – Modern sources –
Factors affecting Recruitment – Applicants pool-Meaning and definition – Essentials of Selection
Procedure – Role of Selection Procedure – Organisation for Selection – Selection Procedure –
Application form – Written examination – Preliminary Interview – Psychological Tests – Final
Interview – Medical examination – Reference checks – Job Offer – Employment – Placement –
Problems – Making Effective – Induction – Advantages – Retention of Employees

UNIT IV 8
Training & Development – Course Objective – Need – Importance – Techniques (on the job &
off the job) – Benefits – Management Development Programme – HR in knowledge Era:
Knowledge Management - Job Enlargement – Job Enrichment – Job Evaluation – Meaning –
Course Objective - Techniques.

UNIT V 8
Performance Appraisal – Need – Importance - Techniques – Benefits - Career Planning –
Meaning Need – Process – Succession Planning – Recent Developments – Time Management -
Retaining and Motivating – Corporate Social Responsibility.

Reference Books:
1. Memoria C.B Personnel Management – Himalaya Publishers
2. Flippo E.E – Personnel Management – McGraw Hill
3. Subba Rao. A – Personnel & Human Resource Management – Himalaya
Publishing House
4. Aswathappa K – Human Resource Management – Tata McGraw Hill, New Delhi,
5. Chandra Mohan A – Human Resource Management – APH Publishing
Corporation

MBA351-511 Financial Management L T P C

3 2 0 3

COURSE OBJECTIVE
To introduce the function of Finance in organization and methods in managing funds for
business-Finance is concerned with everything that takes place in the conduct of the business.
Obviously the subject seeks to develop and acquaint the students with the various Concepts,
techniques, and methods of planning forecasting, raising, effective utilization appraisal and to
develop and increase the decision making ability in the area of finance.

UNIT I 8
Nature, Scope and Course Objective of Finance Function – organization of finance function –
Role of financial managers in general and in India.

UNIT II 11
Investment Analysis – Traditional Methods – Discounted Cash Flow Methods – Dividend
decision and Bonus Issues (excluding theories)

UNIT III 9
Working Capital Management – Regulation of Working Capital Finance – Sources of Short Term
Funds.

UNIT IV 9
Sources of long term funds – Cost of Capital – Computation Cost of Capital for Each Source and
Weighted Average Cost –- Capital Structure – Computation of Indifference Point – Financial
Leverage, Operating Leverage – Combined Leverage and its significance

UNIT V 8
Financial Information System (FIS) – Economic Value Addition (EVA) - Basics of Management
Control System – Corporate Governance – Corporate Debt Restructuring.

Total = 45

Reference Books:
1. Prasanna Chandra – Financial Management, Tata McGraw Hill, New Delhi.
2. IM Pandey – Financial Management, Vikas Publishing Co, New Delhi.
3. S.N.Maheswari – Financial Management, Sultan & Sons, Delhi
4. M Y Khan & P K Jain - Financial Management, Tata McGraw Hill, New Delhi.

MBA351-512 Leadership and Motivation in L T P C

Organisations 4 0 0 4
Course Objectives: By the end of this class you should, use various styles of leadership and
determine what type of leadership behavior is appropriate for the situation, know the basics of
the "science" of human motivation including the theories of Maslow and Hertzberg, be able to
apply basic management skills, ideas and principles that will be allow you to function more
efficiently be able to lead by setting goals, be able to coach your others to obtain the desired
results.

Course Contents:

Unit 1: Leadership and Management

What is leadership; Importance of Leadership; Role of Leader; Leader follower relationship;

Fairness, trust and ethical behavior; Difference between Leadership and Management
Self Assessment Questionnaire and Case Study

Unit 2: Leadership and Roles

Leadership and gender; Roles of personal traits; Leadership emergence; Leadership and CCM;
Charismatic and transformational Leadership

Self Assessment Questionnaire and Case Study

Unit 3: Introduction to Leadership Scales & Possible Outcomes

Discussion on theories and Scales

Beyond the theory & Empiricism :Practicing Leadership; The dark side of leadership, Self
Assessment Questionnaire and Case Studies

Unit 4: Motivation Basic

Motivation in the Business World; Definition – Motivation; Personal Motivation; Motivating

Others
Maslow’s Hierarchy of Needs ; Herzberg’s Motivational Theory; Vroom’s Expectancy Theory;
McClelland’s Need Based Model

Unit 5: Motivation Through Performance Measurement and Goal Setting

Locke Latham’s Goal Setting Theory ; S.M.A.R.T Goals; Self actualization in the team
Practicing Motivation; Understanding Unmotivated Employees
Self Assessment Questionnaire and Case Studies

Reference Material -

There are a range of different online materials available, as the subject is extensive and lends
itself to both written and visual formats-
  Time magazine’s “The Time 100: Leaders and Revolutionaries”
 Legacee.com Murray Johannsen’s Leadership and Management series
 Mindtools.com series on Leadership Skills
 Free Management Library’s articles on Leadership by Carter McNamara
 Link: Legacee: Murray Johannsen’s “Effective Leadership and Effective Management”
 Link: Tech Republic: Shannon T. Kalvar’s “Achieving Executive Balance: Nine Ways
Leaders and Managers Work Together”
 Link: The College of St. Scholastica’s “Autocratic, Democratic, Laissez Faire
Leadership: Lewin, Lippitt, & Whites Leadership Studies”
 Link: Mind Tools’ “Leadership Styles: Choosing the Right Style for the Situation”

MBA351-513 Business Research Methods L T P C

4 2 0 4
COURSE OBJECTIVE
To equip the students with the basic understanding of the research methodology and to provide
an insight into the application of modern analytical tools and techniques for the Course Objective
of management decision making

Course Outline

Unit I: Introduction: Concept of research and its applications in the various functions of
management; Types of research, Types of business problems encountered by the researcher;
Problems and precautions to the researcher in India, Process of research: Steps involved in
research process.

Unit II: Concept and Importance in Research, Features of a good research design – Exploratory
Research Design – concept, types and uses, Descriptive Research Designs - concept, types and
uses. Experimental Design: Causal relationships, Concept of Independent & Dependent
variables, concomitant variable, extraneous variable, Treatment, Control group. Qualitative and
quantitative research, Concept of measurement, causality, generalization, replication, Merging
the two approaches

Unit III: Data collection: Sampling procedure; Sample size; Determination and selection of
sample member; Types of data and various methods of collecting data; Preparation of
questionnaire and schedule; Precautions in preparation of questionnaire and collection of data

Unit IV: Analysis of data: Coding, editing and tabulation of data; various kinds of charts and
diagrams used in data analysis; Data Processing, Analysis and Estimation, Hypothesis Testing,
Bivariate Analysis: Chi square, Correlation, Rank Correlation, Regression Analysis, Analysis of
Variance, Uses of Data Analysis Tools like Excel

Unit V: Preparation: Types and layout of research report; Precautions in preparing the research
report; Bibliography and Annexure in report.

Recommended Books
1. Cooper & Schindler, “Business Research Methods”, Tata McGraw Hill, New Delhi.
2. Saunders, “Research Methods for Business Students”, Pearson Education, New Delhi
Reference Books
1. Collis J and Hussey R “Business Research”, Palgrave publication
2. Kothari C.R., “Research Methods in Business & Social Sciences”, Macmillan.
3. Bryman, Alan & Emma Bell, “Business Research Methods”, Oxford University Press.
4. Walliman, Nicholas, “Social research methods”, Sage Publications, New Delhi.
5. Shenray & Pant., “Statistical Methods in Business & Social Sciences”, Macmillan
6. Dwivedi R.S., “Research Methods in Behavioural Sciences”, Macmillan.
7. Uma Sekaran, Research Methods for Business, Wiley Publications

MBA351-514 Production and operation L T P C

management 4 2 0 4
COURSE OBJECTIVE
To enable students understand the principles, practices and areas of application in shop floor
management.

UNIT I
Production & Operations Management – Meaning, Scope, Functions, Relationship between
POM & other functional areas of Management – Effect of Time Element on POM. Classification
of Production Systems – Intermittent, Job shop, Batch, Continuous, Flow and Mass Production
Systems

UNIT II
Product Design – Need, Preliminary Design, Final Design, Modular Design, Reverse
Engineering Process Planning – Steps in Process Planning – Make or Buy Decision. Computer
Integrated Manufacturing – Computer Aided Design – Computer Aided Manufacturing –
Flexible Manufacturing Systems.

UNIT III
Production Planning & Control – Preplanning – Fore Casting – Scheduling - Dispatching –
Routing – Expediting-Plant Location – Factors Influencing Plant Location, Importance of
Environmental Health & Safety factors in deciding the location of plant - Cost Factor – Semi
Quantitative Techniques, Return on Investment, Single Facility Location and Gravity Location
Problem- Plant Layout – Principles, Flow Patterns, Types of Plant Layout -Capacity Planning –
Types of Capacity, Capacity Decision, Capacity Planning Strategies- Inventory – Definition,
Classification of Inventories.
UNIT IV
Statistical Quality Control – Control Charts – Mean, Range, Number of Defectives, Number of
Defects Charts, OC Curves, Acceptance Sampling-Work Study – Method Study – Symbols,
Charts, Diagrams. Time Study

UNIT V
Maintenance Management – Types of Maintenance, Procedure for Maintenance, Maintenance
Cast Balance.-Fundamentals of Purchasing – Functions of Purchasing, Purchasing Procedure,
Functions of Store Keeping, Store Records, Stock Verification

Reference Books:

1. Senthil. M, Production & Operations Management, Pearson Education

2. Monks, Joseph G, Operations Management, McGraw Hill International
3. Adam Jr. Ebert, Production & Operations Management
4. Buffa E.S., Modern Production & Operations Management

MBA351- Management Information System L T P C

515 3 2 0 4

COURSE OBJECTIVE
To understand the basic concepts of Information Systems applicable to Management. To study
the design, development and security of Management Information Systems. To learn about the
various modules in Enterprise Resource Planning System. To Practice Data processing using
MS-Excel and MS- Access

Course Outline:

UNIT I
Information System in the Enterprise – Digital Convergence and the changing business
environment – Perspectives on information systems – Business perspective on information
systems – Dimensions of information systems - Contemporary Approaches to Information
Systems – Learning to Use Information Systems – New Opportunities with Technology – Major
types of Systems in Organizations – ESS – DSS – MIS – TPS – Systems from a functional
perspective – Introduction to BPO & KPO – Case studies.

UNIT II

Information Technology Infrastructure – Levels of IT infrastructure – Evolution of IT

infrastructure – Technology drivers of infrastructure evolution – Managing data resources –
Organizing data in a traditional file environment – The data base approach to data management –
Types of data bases – Hierarchical and network DBMS – Object oriented data bases – Designing
data bases – Distributing Data bases – Database trends – Data warehouses and Data mining –

UNIT III

The knowledge management landscape – Important dimensions of knowledge – Knowledge

Management value chain – Types of knowledge Management Systems – Enterprise wide
Management Systems – Structured and Semi structured knowledge Systems – Knowledge
network Systems – Knowledge work Systems – Intelligent techniques – Expert Systems – Case
based reasoning – Fuzzy logic Systems – Neural networks - Genetic Algorithms – Hybrid AI
Systems – Intelligent agents –

UNIT IV
Decision making & Decision support Systems – Systems for decision support – Group decision
support Systems – Executive support in the enterprise – Management Opportunities challenges &
Solutions – Case studies.-Systems as planned organizational change – Business process
reengineering & process improvement – Overview of Systems Development – System analysis –
Systems design - Alternative System Building Approaches – Traditional Systems life cycle –
Proto typing – End user development

UNIT V
Information Systems security & Control – Systems vulnerability & Abuse – Internet
vulnerabilities – Wireless security challenges – Malicious software – Hackers and Cyber
vandalism – Computer crime and Cyber terrorism – Business value of security & control –
Technologies & tools for security and control – Access Control – Firewalls, Intrusion Detection
systems – Encryption and public key infrastructure – Case studies-Enterprise Resource Planning
– Introduction – Related Technologies – ERP Modules – Benefits of ERP – ERP Market – ERP
Implementation Lifecycle – Future Directions in ERP – ERP

Reference Books:
1. Kenneth C. Laudon & Jane P.Laudon – Management Information Systems-Managing the
Digital Form-Eighth Edition, Eastern Economy Edition
2. Alexis Leon, Enterprise Resource Planning – Tata McGraw Hill Publishing Co. Ltd., New
Delhi – 2005
3. Raymond Meleod, JR Information Systems – Mac Millan Publishing Co. ltd – 4th Edition.
4. Gerald V.Post David L. Anderson, Management Information System-Solving Business
Problems with Information Technology – Tata McGraw Hill Publishing Co. ltd, New Delhi
5. Gordan B.Davis Margrette H.Olsan, Management Information System, Conceptual
Foundations, Structure & Development – Second Edition – Tata McGraw Hill Co. Ltd, New
Delhi

MBA351- Entrepreneurship Development L T P C

516 3 0 0 3
COURSE OBJECTIVE
To enable students understand the principles, practices and areas of application through
Entrepreneurship.

Course Contents
Unit I
Entrepreneurship: Concept and Definitions; Entrepreneurship and Economic Development;
Classification and Types of Entrepreneurs; Entrepreneurial Competencies; Factor Affecting
Entrepreneurial Growth – Economic, Non-Economic Factors; EDP Programmes; Entrepreneurial
Training; Traits/Qualities of an Entrepreneurs; Entrepreneur; Manager Vs. Entrepreneur.

Unit II
Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and
Identification; Criteria to Select a Product; Conducting Feasibility Studies; Project Finalization;
Sources of Information.

Unit III
Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale; Rationale;
Objective; Scope; Role of SME in Economic Development of India; SME; Registration; NOC
from Pollution Board; Machinery and Equipment Selection; Project Report Preparation;
Specimen of Project Report; Project Planning and Scheduling using Networking Techniques of
PERT / CPM; Methods of Project Appraisal.

Unit IV
Role of Support Institutions and Management of Small Business : Director of Industries;
DIC;SIDO; SIDBI; Small Industries Development Corporation (SIDC); SISI; NSIC; NISBUED;
State Financial Corporation SFC; Marketing Management; Production Management; Finance
Management; Human Resource Management; Export Marketing;

Unit V

Case Studies-At least 4 (four) in whole course.

Text Books

1. Kuratko, D.F. & Hodgetts, R.M. ( 2009). Entrepreneurship: Theory, Process and Practice.
Thomson
Press
2. Charantimath, P. (2009). Entrepreneurship Development: Small Business Enterprises. Pearson
References Books
1. Desai, Vasant (2009). Small-Scale Industries and Entrepreneurship. Himalaya Publishing
House,
Delhi.
2. Kaulgud, Aruna (2003). Entrepreneurship Management. Vikas Publishing House, Delhi.
3. Balaraju, Theduri (2004). Entrepreneurship Development: An Analytical Study. Akansha
Publishing
House, Uttam Nagar, New Delhi.
4. David, Otes (2004). A Guide to Entrepreneurship. Jaico Books Publishing House, Delhi.

MBA351- International Business Environment L T P C

517 3 0 0 3
COURSE OBJECTIVE
To acquaint the students with emerging global trends in international business environment.

Course Contents
Unit 1
International Business: An overview, Business environment and nature ; Developments in
International Monetary Scene – International finance – Nature – Institutions involved.
Unit 2
Recent trends in world trade & foreign direct investment, Managing MNCs, International
Monetary Fund and International Bank for Reconstruction & Development, World Trade
Organisation, Regional blocks.
Unit 3
Balance of Payment Structure – Disequilibrium concept, IS/LM Model. Globalisation –
nature- advantage and disadvantages, Country risk analysis – Impact of globalization,
globalization and poverty
Unit 4
Forex Market- FEMA, FERA, Exchange rate determination, Exchange rate management,
Financial instruments, Policy of exchange control, Euro market, Off‐shore financial
centers. Export Marketing: Features, Importance, Motivations, Products, services and
procedure.

Unit 5
Documentary Credit Operations – Documentary collections, Advantages and disadvantages of
collection for exporters and importers, Letter of Credit, (UCPDC) & other methods of
international trade settlement.

Suggested readings:
1. Alworth, Julian S. The Finance, Investment and Taxation Decisions of Multinationals. London,
Basil Blackwell, 1988.
2. Bhalla, V.K. and S. Shivaramu. International Business Environment and Business. New Delhi,
Anmol, 1995.
3. Bhalla, V.K. International Economy: Liberalisation Process, New Delhi, Anmol, 1993.
4. Bhalla V.K. International Business Environment and Management – New Delhi: Anmol, 2000.
ISBN 81‐261‐0438‐4.

MBA351- Marketing II L T P C
518 3 0 0 3
COURSE OBJECTIVE

To understand fundamental concepts of Marketing in Modern Marketing Practices

Course Contents

UNIT I
Components of a Modern Marketing Information System – M.R Process – Focus Group –
Questionnaire Design – Online Research – Marketing Metrics (6)

UNIT II
Product Characteristics – Classification – Product Differentiation – Product Hierarchy – Co-
Branding – Packaging – Labeling – Warranties & Guarantees – New Product Development –
Related Case Studies in Product Strategies

UNIT III
Understanding Pricing – Setting the Price – Types of Pricing Strategies – Initiating &Responding
to the Price Changes – Related Cases in Pricing Strategies

UNIT IV
Importance of Marketing Channels – Functions – Channel Design – Channel Management – E-
Commerce – Marketing Practices – Retailing – Types & Recent Trends – Wholesaling – Market
Logistics – Managing Sales Force – Related Cases in Distribution Strategies.

UNIT V
Role of Marketing Communication – Components of Promotion (Advertising, Sales Promotion,
Personal Selling, Public Relations – Basic Concepts), Direct Marketing (Direct Mail, Catalogue,
Tele Marketing), Interactive Marketing – Design attractive website – Case Study.

Reference Books:
1. Philip Kotler, Kevin Lane, Abraham Koshy-Marketing Management – A South Asian
Perspective-Pearson/Prentice Hall India Ltd
2. Rajan Saxena – Marketing Management-Tata McGraw Hill
3. Ramaswamy & Namakumary-Marketing Management-Global Perspective-Indian Context-
Mac Millon India Ltd

MBA351- Minor Project II L T P C

519 3 0 0 3
The aim of the Minor Project is to provide you with an opportunity to further enhance your
intellectual and personal development in your chosen field by undertaking a significant practical
unit of activity, having an educational value at a level commensurate with the award of your
degree.

The Minor Project can be defined as a scholarly inquiry into a problem or issues, involving a
systematic approach to gathering and analysis of information / data, leading to production of a
structured report.

SELECTING THE MINOR PROJECT TOPIC

It is usual to give you some discretion in the choice of topic for the Minor Project and the
approach to be adopted. You will need to ensure that your Minor Project is related to your field
of specialization.

Deciding this is often the most difficult part of the Minor Project process, and perhaps, you have
been thinking of a topic for some time.

It is important to distinguish here between ‘Minor Project topic’ and ‘Minor Project title’. The
topic is the specific area that you wish to investigate. The title may not be decided until the
Minor Project has been written so as to reflect its content properly.

Few restrictions are placed on the choice of the topic. Normally we would expect it to be:

 relevant to business, defined broadly;

 related to one or more of the subjects or areas of study within the core program and
specialisation stream;
 clearly focused so as to facilitate an in-depth approach, subject to the availability of adequate
sources of information and to your own knowledge;
of value and interest to you and your personal and professional development

SEMESTER III

Summer Internship L T P C
MBA351- 0 0 6
601

There are certain phases of every Intern’s professional development that cannot be effectively
taught in the academic environment. These facets can only be learned through direct, on-the-job
experience working with successful professionals and experts in the field. The internship
programme can best be described as an attempt to institutionalize efforts to bridge the gap
between the professional world and the academic institutions. Entire effort in internship is in
terms of extending the program of education and evaluation beyond the classroom of a university
or institution. The educational process in the internship course seeks out and focuses attention on
many latent attributes, which do not surface in the normal class room situations. These attributes
are intellectual ability, professional judgment and decision making ability, inter-disciplinary
approach, skills for data handling, ability in written and oral presentation, sense of responsibility
etc.

In order to achieve these objectives, each student will maintain and submit a file (Internship
File) and a report (Internship Report)

INTERNSHIP FILE

The Internship File aims to encourage students to keep a personal record of their learning and
achievements throughout the Programme. It can be used as the basis for lifelong learning and for
job applications. Items can be drawn from activities completed in the course modules and
from the workplace to demonstrate learning and personal development.

The File will assess the student’s analytical skills and ability to present supportive evidence,
whilst demonstrating understanding of their organization, its needs and his/her own personal
contribution to the organization.

The File is essentially a comprehensive documentation of how one proceeds while working on
the assignment and should be regularly checked by the faculty guide/ supervisor, issues
discussed with the students, doubts if any clarified and signed as having done so. This will form
the basis of continuous evaluation of the project.

The File will include five sections in the order described below.
1. The Title Page – An Internship Experience Report For (Your Name), name of internship
organization, name of the Supervisor/Guide and his/her designation, date started and
completed, and number of credits for which the report is submitted.

2. Table of Content – An outline of the contents of the file by topics and subtopics with the
page number and location of each section.

3. Introduction – Short, but should include how and why you obtained the internship
experience position and the relationship it has to your academic/professional and career
goals.

4. Main Body – Should include a brief summary/ executive summary of the Internship
Project Report that the student has worked on, an analysis of the company/organization in
which the student is working, a personal review of the student’s management skills and how
they have been developed through the programme, the daily tasks performed, major projects
contributed to, dates and hours spent on a task, observations and feelings, meetings attended
and their purposes, listing of tools and materials and their suppliers, and photographs if
possible of projects, buildings and co-workers.

5. Appendices – Include pamphlets, forms, charts, brochures, technical and descriptive

literature, graphs and other information related to your Internship experience.

INTERNSHIP REPORT

The Internship Report is the research report that the student has to prepare on the project
assigned by the organization. (Incase a student is not assigned a specific research project in the
organization, he has to select any one aspect of the organization and prepare a research report on
it). The lay out of the report should be as per the standard layout prescribed by the organization
wherein the student undertakes the Internship. In case, there is no layout prescribed by the
organization the following components should be included in the report:

 Title or Cover Page

The title page should contain Project Title; Student’s Name; Programme; Year and Semester
and Name of the Faculty Guide.

 Acknowledgements
Acknowledgment to any advisory or financial assistance received in the course of work may
be given. It is incomplete without student’s signature.
 Abstract
A good "Abstract" should be straight to the point; not too descriptive but fully informative.
First paragraph should state what was accomplished with regard to the objectives. The
abstract does not have to be an entire summary of the project, but rather a concise summary
of the scope and results of the project. It should not exceed more than 1000 words.

 Table of Contents
Titles and subtitles are to correspond exactly with those in the text.

 Introduction
Here a brief introduction to the problem that is central to the project and an outline of the
structure of the rest of the report should be provided. The introduction should aim to catch
the imagination of the reader, so excessive details should be avoided.

 Materials and Methods

This section should aim at experimental designs, materials used (wherever applicable).
Methodology should be mentioned in details including modifications undertaken, if any. It
includes organization site(s), sample, instruments used with its validation, procedures
followed and precautions.

 Results and Discussion

Present results, discuss and compare these with those from other workers, etc. In writing this
section, emphasis should be laid on what has been performed and achieved in the course of
the work, rather than discuss in detail what is readily available in text books. Avoid abrupt
changes in contents from section to section and maintain a lucid flow throughout the thesis.
An opening and closing paragraph in every chapter could be included to aid in smooth flow.

Note that in writing the various secions, all figures and tables should as far as possible be
next to the associated text, in the same orientation as the main text, numbered, and given
appropriate titles or captions. All major equations should also be numbered and unless it is
really necessary, do not write in “point” form.

While presenting the results, write at length about the the various statistical tools used in the
data interpretation. The result interpretation should be simple but full of data and statistical
analysis. This data interpretation should be in congruence with the written objectives and the
inferences should be drawn on data and not on impression. Avoid writing straight forward
conclusion rather, it should lead to generalization of data on the chosen sample.

Results and its discussion should be supporting/contradicting with the previous research
work in the given area. Usually one should not use more than two researches in either case of
supporing or contradicting the present case of research.
 Conclusion(s) & Recommendations
A conclusion should be the final section in which the outcome of the work is mentioned
briefly.

Check that your work answers the following questions:

 Did the research project meet its aims (check back to introduction for stated aims)?
 What are the main findings of the research?
 Are there any recommendations?
 Do you have any conclusion on the research process itself?

 Implications for Future Research

This should bring out further prospects for the study either thrown open by the present work
or with the purpose of making it more comprehensive.

 Appendices
The Appendices contain material which is of interest to the reader but not an integral part of
the thesis and any problem that have arisen that may be useful to document for future
reference.

 References
References should include papers, books etc. referred to in the body of the report. These
should be written in the alphabetical order of the author's surname. The titles of journals
preferably should not be abbreviated; if they are, abbreviations must comply with an
internationally recognised system.

Examples
For research article
Voravuthikunchai SP, Lortheeranuwat A, Ninrprom T, Popaya W, Pongpaichit S, Supawita T.
(2002) Antibacterial activity of Thai medicinal plants against enterohaemorrhagic
Escherichia coli O157: H7. Clin Microbiol Infect, 8 (suppl 1): 116–117.

For book
Kowalski,M.(1976) Transduction of effectiveness in Rhizobium meliloti. SYMBIOTIC
NITROGEN FIXATION PLANTS (editor P.S. Nutman IBP), 7: 63-67

The Layout Guidelines for the Internship File & Internship Report
 A4 size Paper
 Font: Arial (10 points) or Times New Roman (12 points)
 Line spacing: 1.5
 Top and bottom margins: 1 inch/ 2.5 cm; left and right margins: 1.25 inches/ 3 cm

Examination Scheme

Continuous Evaluation by faculty guide 15%

Continuous evaluation by CRC 15%

Feedback from industry guide 35%

Report, Presentation & Viva Voce 35%

TOTAL 100%

MBA351- Cross Cultural Management L T P C

602 4 0 0 4
Course Objective:
The course seeks to impart understanding of Cross Cultural Management, so as to be able to
relate it to managerial activity in the new geo-economy. The Course Contents provide exposure
to the diverse management styles across the globe and impart understanding of different
approaches to comparative analysis of each management style.

Course Contents:

Unit I: Introduction and Modalities of Cross-Cultural Dimensions

The Concept of International Comparative Management,Definition of Culture and impact of the

culture on International Business, Kluckhohn and Strodtbeck`s Cultural Dimension, Hofstede’s
Cultural Dimensions, Trompenaars Cultural Dimensions, Hall and Hall’s Cultural Dimension

Unit II: Styles of Management and its impact on the International Business
Japanese Style of Management, German style of Management, UK style of Management, French
style of Management, Spanish style of Management, Style of Management of United States
companies, Management Characteristics of West European Companies, Styles of Management in
African Countries, Style of Management of Latin American Countries, Indian style of
Management

Unit III: Cross Cultural Leadership, Business Ethics and Corporate Governance

Differences in managerial behaviour ,Cultural influences on leaders and their behavioural

patterns, Business Ethics and Corporate Governance, Business Ethics and Management of
Change in the International Organisation,

Comparative Analysis of Cultural Patterns in Different Economics and the issues, which affect
the good governance

Unit IV: Management of Multinational companies

Management of Multinational Companies - Problems & Prospects of MNCs in an International
environment

Unit V Communication and International Negotiation

Culture and Communication, Major Obstacles to Intercultural Communication, Nonverbal
Communication

Subtle art of negotiation, Managing Negotiation with Multinational Companies

Text & References:

Text:
  Daniels, J. D. and Radebaugh, L. H. (2004). International Business: Environments and
Operations, 10th Edition. Prentice-Hall, Inc., New Jersey. ISBN: 0-13-121726-7. (referred
to as D&R)

References:

 Hill, C. W. (2003). International Business: Competing in the Global Marketplace. 4th

Edition. McGraw-Hill. (referred to as H)

 Griffin, R. W. and Pustay, M. W. (2002). International Business: A Managerial

Perspective. FT/Prentice Hall. 3rd edition.

 Griffin, R. W. and Pustay, M. W. (2005). International Business. FT/Prentice Hall. 4th

edition.

 Hibbert, E. (1997). International Business Strategy and Operations. MacMillan Press Ltd.

 Henry, C. M. and Springborg, R. (2001). Globalization and the Politics of Development

in the Middle East. Cambridge University Press.

 Rugman, A. M. and Hodgetts, R. M. (2003). International Business. 3rd Ed. Pearson

Education Limited. ISBN: 0-273-67374-2. (referred to as R&H)

 Smith, A. (1937). The Wealth of Nations. New York: The Modern Library.

 Tayeb, M. (2003). International Management: Theories and Practice. Prentice Hall.

 Todaro, M. P. (2000). Economic Development, 7th Edition. Pearson Education Limited.

ISBN: 0-201-64858-X.

 Pandey, Janak,Sinha Durganand, (2001), Asian contributions to Cross-Cultural

Psychology, SAGE Publications

MBA351- Major Project L T P C

662 0 0 4
 SELECTING THE MAJOR PROJECT TOPIC
It is usual to give you some discretion in the choice of topic for the Major Project and the
approach to be adopted. You will need to ensure that your Major Project is related to your field of
specialization.

Deciding this is often the most difficult part of the Major Project process, and perhaps, you have
been thinking of a topic for some time.

It is important to distinguish here between ‘Major Project topic’ and ‘Major Project title’. The
topic is the specific area that you wish to investigate. The title may not be decided until the
Major Project has been written so as to reflect its content properly.

Few restrictions are placed on the choice of the topic. Normally we would expect it to be:

 relevant to business, defined broadly;

 related to one or more of the subjects or areas of study within the core program and
specialisation stream;
 clearly focused so as to facilitate an in-depth approach, subject to the availability of adequate
sources of information and to your own knowledge;
 of value and interest to you and your personal and professional development.

PLANNING THE MAJOR PROJECT

This will entail following:
 Selecting a topic for investigation.
 Establishing the precise focus of your study by deciding on the aims and objectives of the
Major Project, or formulating questions to be investigated. Consider very carefully what is
worth investigating and its feasibility.
 Drawing up initial Major Project outlines considering the aims and objectives of the Major
Project. Workout various stages of Major Project
 Devising a timetable to ensure that all stages of Major Project are completed in time. The
timetable should include writing of the Major Project and regular meetings with your Major
Project guide.

The Major Project plan or outline

It is recommended that you should have a Major Project plan to guide you right from the outset.
Essentially, the Major Project plan is an outline of what you intend to do, chapter wise and
therefore should reflect the aims and objectives of your Major Project.

There are several reasons for having a Major Project plan

 It provides a focus to your thoughts.

 It provides your faculty-guide with an opportunity, at an early stage of your work, to make
constructive comments and help guide the direction of your research.
 The writing of a plan is the first formal stage of the writing process, and therefore helps build
up your confidence.
 In many ways, the plan encourages you to come to terms with the reading, thinking and
writing in a systematic and integrated way, with plenty of time left for changes.
 Finally, the Major Project plan generally provides a revision point in the development of your
Major Project report in order to allow appropriate changes in the scope and even direction of
your work as it progresses.

KEEPING RECORDS
This includes the following:

 Making a note of everything you read; including those discarded.

 Ensuring that when recording sources, author’s name and initials, date of publication, title,
place of publication and publisher are included. (You may consider starting a card index or
database from the outset). Making an accurate note of all quotations at the time you read
them.
 Make clear what is a direct a direct quotation and what is your paraphrase.

MAJOR PROJECT FORMAT

All students must follow the following rules in submitting their Major Project.

 Front page should provide title, author, Name of degree/diploma and the date of submission.
 Second page should be the table of contents giving page references for each chapter and
section.
 The next page should be the table of appendices, graphs and tables giving titles and page
references.
 Next to follow should be a synopsis or abstract of the Major Project (approximately 500
words) titled: Executive Summary
 Next is the ‘acknowledgements’.
 Chapter I should be a general introduction, giving the background to the Major Project, the
objectives of the Major Project, the rationale for the Major Project, the plan, methodological
issues and problems. The limitations of the Major Project should also be hinted in this chapter.
 Other chapters will constitute the body of the Major Project. The number of chapters and their
sequence will usually vary depending on, among others, on a critical review of the previous
 relevant work relating to your major findings, a discussion of their implications, and
conclusions, possibly with a suggestion of the direction of future research on the area.
 After this concluding chapter, you should give a list of all the references you have used. These
should be cross - references with your text. For articles from journals, the following details
are required e.g.

Draper P and Pandyal K. 1991, The Investment Trust Discount Revisited, Journal of Business
Finance and Accounting, Vol18, No6, Nov, pp 791-832.

For books, the following details are required:

Levi, M. 1996, International Financial Management, Prentice Hall, New York, 3rd Ed, 1996

 Finally, you should give any appendices. These should only include relevant statistical data
or material that cannot be fitted into the above categories.

The Layout Guidelines for the Major Project

 A4 size Paper
 Font: Arial (10 points) or Times New Roman (12 points)
 Line spacing: 1.5
 Top and bottom margins: 1 inch/ 2.5 cm; left and right margins: 1.25 inches/ 3 cm

GUIDELINES FOR THE ASSESSMENT OF THE MAJOR PROJECT

While evaluating the Major Project, faculty guide will consider the following aspects:

1. Has the student made a clear statement of the objective or objective(s).

2. If there is more than one objective, do these constitute parts of a whole?
3. Has the student developed an appropriate analytical framework for addressing the problem at
hand.
4. Is this based on up-to-date developments in the topic area?
5. Has the student collected information / data suitable to the frameworks?
6. Are the techniques employed by the student to analyse the data / information appropriate and
relevant?
7. Has the student succeeded in drawing conclusion form the analysis?
8. Do the conclusions relate well to the objectives of the project?
9. Has the student been regular in his work?
10. Layout of the written report.

Examination Scheme:
Contents & Layout of the Report 30

Conceptual Framework 10

Objectives & Methodology 15

Implications & Conclusions 15

Viva/ Presentations 30

TOTAL 100
 SEMESTER IV

MBA351- Dissertation L T P C
610 0 16 8

SELECTING THE DISSERTATION TOPIC

It is usual to give you some discretion in the choice of topic for the Dissertation and the approach
to be adopted. You will need to ensure that your Dissertation is related to your field of
specialization.

Deciding this is often the most difficult part of the Dissertation process, and perhaps, you have
been thinking of a topic for some time.

It is important to distinguish here between ‘Dissertation topic’ and ‘Dissertation title’. The topic
is the specific area that you wish to investigate. The title may not be decided until the
Dissertation has been written so as to reflect its content properly.

Few restrictions are placed on the choice of the topic. Normally we would expect it to be:

 relevant to business, defined broadly;

 related to one or more of the subjects or areas of study within the core program and
specialisation stream;
 clearly focused so as to facilitate an in-depth approach, subject to the availability of adequate
sources of information and to your own knowledge;
 of value and interest to you and your personal and professional development.

PLANNING THE DISSERTATION

This will entail following:
 Selecting a topic for investigation.
 Establishing the precise focus of your study by deciding on the aims and objectives of the
Dissertation, or formulating questions to be investigated. Consider very carefully what is
worth investigating and its feasibility.
 Drawing up initial Dissertation outlines considering the aims and objectives of the
Dissertation. Workout various stages of Dissertation
 Devising a timetable to ensure that all stages of Dissertation are completed in time. The
timetable should include writing of the Dissertation and regular meetings with your
Dissertation guide.
The Dissertation plan or outline

It is recommended that you should have a Dissertation plan to guide you right from the outset.
Essentially, the Dissertation plan is an outline of what you intend to do, chapter wise and
therefore should reflect the aims and objectives of your Dissertation.

There are several reasons for having a Dissertation plan

 It provides a focus to your thoughts.

 It provides your faculty-guide with an opportunity, at an early stage of your work, to make
constructive comments and help guide the direction of your research.
 The writing of a plan is the first formal stage of the writing process, and therefore helps build
up your confidence.
 In many ways, the plan encourages you to come to terms with the reading, thinking and
writing in a systematic and integrated way, with plenty of time left for changes.
 Finally, the Dissertation plan generally provides a revision point in the development of your
Dissertation report in order to allow appropriate changes in the scope and even direction of
your work as it progresses.

KEEPING RECORDS
This includes the following:

 Making a note of everything you read; including those discarded.

 Ensuring that when recording sources, author’s name and initials, date of publication, title,
place of publication and publisher are included. (You may consider starting a card index or
database from the outset). Making an accurate note of all quotations at the time you read
them.
 Make clear what is a direct a direct quotation and what is your paraphrase.

DISSERTATION FORMAT
All students must follow the following rules in submitting their Dissertation.

 Front page should provide title, author, Name of degree/diploma and the date of submission.
 Second page should be the table of contents giving page references for each chapter and
section.
 The next page should be the table of appendices, graphs and tables giving titles and page
references.
 Next to follow should be a synopsis or abstract of the Dissertation(approximately 500 words)
titled: Executive Summary
 Next is the ‘acknowledgements’.
 Chapter I should be a general introduction, giving the background to the Dissertation, the
objectives of the Dissertation, the rationale for the Dissertation, the plan, methodological
issues and problems. The limitations of the Dissertation should also be hinted in this chapter.
 Other chapters will constitute the body of the Dissertation. The number of chapters and their
sequence will usually vary depending on, among others, on a critical review of the previous
relevant work relating to your major findings, a discussion of their implications, and
conclusions, possibly with a suggestion of the direction of future research on the area.
 After this concluding chapter, you should give a list of all the references you have used. These
should be cross - references with your text. For articles from journals, the following details
are required e.g.

Draper P and Pandyal K. 1991, The Investment Trust Discount Revisited, Journal of Business
Finance and Accounting, Vol18, No6, Nov, pp 791-832.

For books, the following details are required:

Levi, M. 1996, International Financial Management, Prentice Hall, New York, 3rd Ed, 1996

 Finally, you should give any appendices. These should only include relevant statistical data
or material that cannot be fitted into the above categories.

The Layout Guidelines for the Dissertation

 A4 size Paper
 Font: Arial (10 points) or Times New Roman (12 points)
 Line spacing: 1.5
 Top and bottom margins: 1 inch/ 2.5 cm; left and right margins: 1.25 inches/ 3 cm

GUIDELINES FOR THE ASSESSMENT OF THE DISSERTATION

While evaluating the Dissertation, faculty guide will consider the following aspects:

11. Has the student made a clear statement of the objective or objective(s).
12. If there is more than one objective, do these constitute parts of a whole?
13. Has the student developed an appropriate analytical framework for addressing the
problem at hand.
14. Is this based on up-to-date developments in the topic area?
15. Has the student collected information / data suitable to the frameworks?
16. Are the techniques employed by the student to analyse the data / information appropriate
and relevant?
17. Has the student succeeded in drawing conclusion form the analysis?
18. Do the conclusions relate well to the objectives of the project?
19. Has the student been regular in his work?
20. Layout of the written report.

Examination Scheme:

Contents & Layout of the Report 30

Conceptual Framework 10

Objectives & Methodology 15

Implications & Conclusions 15

Viva/ Presentations 30

TOTAL 100

MBA SEMESTER IV
MBN601 ETHICAL PRACTICES IN BUSINESS

UNIT I 6
Introduction, Virtue, Morality, Ethics and Law, Business Ethics, Salient Ethical Values
relevant to Business viz. Law abidance, Truth, Honesty/ Sincerity, Justice, Rights and
Duties/Responsibilities, Obligations to Stakeholders and Care. Conflicts and
compromises among ethical values; Need for Business Ethics and compatibility with
Profits.

UNIT II 6
Lawrence Kohlberg’s theory Carl Gilligan’s theory, Impact of religion, society and
family on Individual Ethics and Business Ethics - Rights and Duties Theories, Virtue
Theory of Ethics, Immanuel Kant’s Categorical Imperatives, Indian Theories – Gita,
Thirukkural, Mahatma Gandhi/Amartya Sen’s teachings, Utilitarianism and integration
with Ethical Principles.

UNIT III 6
Corporate Governance- (Perspectives, Malpractices, Codes of Ethics/Conduct,
Regulations, Enforcement, Whistle-blowing). Ethics and environment, consumer protection and
consumer obligation, CSR
UNIT IV 6
Human Resource Management: Finance Management; Marketing; International Business;
Production and Projects, IT. Knowledge, wisdom and success, management of ethics, leadership
and its relevance with ethics.

UNIT V 6
Environmental ethics- Pollution and depletion of natural resources- causes and control &
sustainable development-Development of the Code & Initiating Implementation,
Promoting ‘Ethics’ culture, Enforcement. Ethics in competition policy in India.
Total = 30

MBA351- Entrepreneurial Development New L T P C

611 Venture Creation 4 0 0 4

Course Objective:
The course aims at instituting Entrepreneurial Development and New Venture Creation skills in
the students by giving an overview of who the entrepreneurs are and what competences are
needed to become an entrepreneur or entrepreneur. The Course aims at giving insights into the
Management of Entrepreneurial Development and New Venture Creation.

Course Content:
Unit 1
What is New Venture Creation, Individual & Team expectations , Managing Mentor – Mentee
Relationship, Seed Funding – Size & Criteria ,Impact as an entrepreneur , Idea to Opportunity
,Understanding target customer ,Identifying target markets and market segments, Sizing your
market , Market analysis vs. marketing

Unit 2

Creating & Presenting a Pitch Deck & Business Plan, Purpose of pitch deck & business plan
,Constituents of pitch deck,, Sections of a business plan,Presenting an effective pitch ,Elevator
pitch – problem, size of problem, solution Building the Startup Team ,Understanding your
strengths and gaps, Building founding team ,How to attract, organize, inspire, motivate talent ,
Creating an innovative culture, Compensation and stock, Advisory board

UNIT 3

Launching a Business – First 100 Days , Getting off the ground, Creating a culture, Core
values,Name, logo, identity, web site, office space etc. etc., Product Development, Product
definition ,Product differentiation, Assessing technical risks , Product plan and timelines for
major milestones , Development resources required to complete design, specification and
production , Lean Startups ,New rules for building a successful start-up ,Being lean in product
development, strategy, marketing & financing , Discover the business before scaling the business

Unit 4:

Intellectual Property and the various categories , Government regulations at the global, country
and regional leve, IP issues across industry

Importance of selling ,Entrepreneur as a sales person – developing sales skills, Sales strategy
,Honest advice on starting a company , Profiling competitors (revenues, growth, team,
partnerships, investors, patents), Understand their target markets, Advantages and shortcomings
of their product ,

Unit 5:

Growth & Exit Strategies Speaker, Different stages of growth – from founder’s team to a scaled
company , Challenges and decisions to be taken as an entrepreneur , Liquidity events , Emerging
Markets , What is a social enterprise? Differences from a regular enterprise., Why do a social
enterprise? , What are the different models to adopt?

Text Books

1. Kuratko, D.F. & Hodgetts, R.M. ( 2009). Entrepreneurship: Theory, Process and Practice.
Thomson Press
2. Charantimath, P. (2009). Entrepreneurship Development: Small Business Enterprises. Pearson
References Books

1. Kaulgud, Aruna (2003). Entrepreneurship Management. Vikas Publishing House, Delhi.

2 Balaraju, Theduri (2004). Entrepreneurship Development: An Analytical Study. Akansha
Publishing House, Uttam Nagar, New Delhi.
3.David, Otes (2004). A Guide to Entrepreneurship. Jaico Books Publishing House, Delhi

MBA351- Strategic Management L T P C

612 4 0 0 4

Course Objective: The course is designed to help students to understand the concept of strategy
and strategic management process. Acquaint students with basic concepts and principles of
strategic management, develop and prepare organizational strategies that will be effective for the
current dynamic environment and likewise to impart the strategic management conceptual
framework which will increase students’ skills and knowledge in identifying and describing
organizations’ strategic posture and direction.

Course Contents:

Unit 1: Nature of Strategic Management: Concept of Strategy; Mintzberg’s 5Ps of Strategy;

Strategic Decision Making; Strategic Management Process; Strategists and their roles.
Unit 2: Strategy Formulation: Concept of Stretch, Leverage and fit; Vision Mission, Goals and
Course Objectives; Need for Balanced Scorecard; External Environmental Analysis; Analysing
Companies Resource in Competitive Position; SWOT Analysis

Unit 3: Grand Strategies; Porter’s Generic Strategies; Strategies for competing in Global Markets;
Strategic Analysis and Choice – BCG, GE, Directional Policy and Hofer’s Matrices; Industry and
Competitive Analysis. Concept of Value Chain, Strategic Alliances.

Unit4:. Strategy Implementation: Resource Allocation; Structural Considerations and

Organisational Design; Leadership and Corporate Culture; Fundamental and Operational Strategies;
Plans and Policies.

Unit5: Strategy Evaluation: Importance and Nature of Strategic Evaluation; Strategic and
Operational Control; Evaluation Process for Operational Control; Evaluation Techniques for
Strategic and Operational Control.

Text Books:
1. Arthur, A, Thomson and Strickland, A. J. (2002). Strategic Management – Concept and Cases.
Tata McGraw Hill, New Delhi.
2. Glueck, W. T. and Lawrence, R. Jauch (2003). Business Policy and Strategic Management.
Frank Bros & Co.
3. Azhar Kazmi (2004). Business Policy and Strategic Management. Tata McGraw Hill, New
Delhi.
Reference Books:
1. Henry, Mintzberg, Bruce, Ahlstrand and Joseph, Lampel
 FUNCTIONAL
SPECIALIZATION
 FINANCE

SECURITY ANALYSIS AND PORTFOLIO L T P C

MANAGEMENT 3 0 0 3

COURSE OBJECTIVE
To understand the vagaries of securities and the management of portfolio businesses.-The
course attempts to impart the knowledge on valuation and return, fundamental and
technical analysis selection and management of portfolios, provides insight into the
evaluation.

Course Content
UNIT I
Meaning and objectives of Investment - types of investment - investment avenues, phases of
Security Analysis, Investment Decision Process..

UNIT II
- Components of Financial Systems, its functions, Capital Markets- its functions, trading of
securities
Investment avenues – valuation - Valuation of securities – Bonds – stocks and other
Securities. Evaluation of fixed income securities, evaluation of ordinary shares.

UNIT III
Fundamental analysis - Technical analysis - types of charts - Patterns used in Technical
Analysis- Efficient Market Hypothesis (EMH). Fundamental Vs Technical Analysis.

UNIT IV
Portfolio Analysis and Selection, Risk and returns, trade- off between risk and return,
Markowitz Model, Capital Asset pricing Models – APT – Random Walk Hypothesis
–Theories of Investment.

Problems /Numerical in the area of Risk Vs Return

Unit V
Construction of Portfolio – evaluation of portfolio models - Revision of Portfolio, Portfolio
Theories/Construction of Portfolio. Sharpe and Treynor Measures.
Problems /Numerical in the area of Evaluation and Revision of Portfolios.

REFERENCE BOOKS
1. Donald E. Fischer & Ronald J. Jordon, Security analysis and portfolio Management, Prentice
Hall of India Private Ltd., New Delhi, 2000.
2. Parasana Chandra, Security Analysis and Portfolio Management. Tata Mcgraw Hill
2. V.A. Avadhani- Security Analysis and portfolio management, Himalaya Publishing House,
1997.
3. Punithavathy Pandian- Security analysis and Portfolio management, Vikas publishing House
Pvt. Ltd., 2001
4. Port Folio Management – Dr. Dover – PHI Publishers
5. Security Analysis and Portfolio Management – Preeti Singh – Himalaya Publishers
 CORPORATE FINANCE L T P C

3 0 0 3

COURSE OBJECTIVE:
To familiarize the students with the Techniques and methods of corporate finance.

Course Content

UNIT I
The role of financial manager as a decision maker is to be emphasized with a managerial
focus. The underlying philosophy with their distinctive features might be a bit of stretch
to cover the many facts of financial management in industries

UNIT II
Appraisal of risky investments, certainty equivalent cash flows and risk, adjusted discount rate,
risk analysis in the context of DCF methods using probability information, nature of cash flows,
security analysis: simulation and investment decision, decision tree approach in investment
decisions, evaluating project in terms of the total risk of the firm

UNIT III
Cost of capital - capital structure- different approaches in capital structure, indifference point,
simulation and financing decision, financing decision in the context of option pricing model and
agency costs

UNIT IV
Leasing as an investment and financing decision-Dividend policy, walter’s model, Gordons’s
dividend growth model, M.M irrelevance doctrine, practice in industry, Interdependence of
investment, financing and dividend decisions

UNIT V
Role of all India financial Institutions – Services – Markets – Collaborations – Mutual Funds –
Credit Rating - role of SEBI- stock markets. – OTCEI - Foreign Collaboration - Business
ventures & Multinational Corporation and their role, ventures abroad.

REFERENCE BOOKS
1. I.M. Pandey- Financial Management, Vikas publishing House Pvt. Ltd. 8th Edition.
2. Prasanna Chandra- Financial management, theory and practice, Tata Mcgraw Hill publishing
company Ltd, 5th edition, 2001.
3. Aswat Damodaran- Corporate Finance theory and Practice, John Wiley & sons, 2000.
4. Khan and Jain – basic Financial management & practice, Tata Mcgraw Hill
publishing company ltd. , 5th edition, 2001.
FINANCIAL SERVICES L T P C

3 0 0 3

COURSE OBJECTIVES:
To make the students know the various financial services and their working and the usefulness to
business and industry.

Course Content

UNIT I
LEASING, HIRE PURCHASING AND CONSUMER CREDIT:
Concepts and classification – lease documentation and agreement – tax aspects of leasing –
financial evaluation of leasing from lessor’s point of view and lessee’s point of view – Hire
Purchase finance – conceptual framework – legal framework – taxation aspects accounting and
reporting and financial evaluation – Consumer credit: meaning – various methods – usefulness to
industry and business – requirements for such credit.

UNIT II
FACTORING AND FORFEITING:
Meaning and types of factoring – importance factoring in India – factors for the growth of
factoring in India- Forfeiting – theoretical concepts – difference b between forfeiting and cross
border factoring – modus operandi – parties to forfeiting – pros and cons.

UNIT III
VENTURE CAPITAL FINANCING:
Theoretical concepts – types of venture assistance – Indian venture capital scenario – Report of
SEBI (Chandrasekhar) commission on venture capital

UNIT IV
HOUSING FINANCE:
Introduction – National Housing Bank and their housing finance companies Directors –
guidelines – refinance scheme – mortgage based securitization

UNIT V
CREDIT RATING
Meaning and necessity – regulatory frame work – rating agencies – rating process and
Methodology

Reference Books
1. MYKhan “financial Services” Tata Mcgraw-Hill – 3rd edition
2. Dr.Guruswamy “Merchant Banking and Financial Services Tata McGraw Hill 3rd
Edition
3. Dr.Tripathy “ Financial Services” Printice –Hall -3rd Edition
 FINANCIAL INSTITUTTIONS AND L T P C
MARKETS
3 0 0 3

COURSE OBJECTIVE:
To understand the various Financial Institutions and Markets.

Course Content

UNIT I
Structure of Financial system-Equilibrium of Financial markets-Theories of the impact of
financial development and its process-Indian financial system-Indian financial system at
present- Indicators and financial development-Structure of Financial Institutions- central
Bank policies-Financial sector reforms-Need and objectives-Major reforms.
UNIT II
Reserve Bank of India-Functions, Role of RBI – Monetary policy of RBI, Monetary control-
Recent policy development. Call Money Market-Treasury Bills Market-Commercial Bills
Market-Certificate of Deposits
– Government (Gilt- Edged) Securities market – Industrial securities market-

UNIT III
Securities and Exchange Board of India (SEBI)- Companies Act,1956-Security contracts
(Regulations) Act,1956-SEBI’S functions- Highlights of SEBI’s performance. Insider trading.
Development Financial Institutions. Commercial Banks-Co-Operative banks
-Non banking Financial intermediaries.. NBFCs – Regulations of NBFCs – Types of NBFC’s –
Public Deposits-

UNIT IV
Secondary Market --- Organisation, management, and its functions. Membership of Stock
Exchanges, Listing of Securities, Clearing and Settlement, Trading Arrangements, Rolling
Settlement, Dematerialisation, Sock Market Index, Market making system. Risk Management in
secondary market. Important Stock Exchanges

UNIT V

Foreign Exchange Market – International capital flow – Resource mobilization from

International Markets, Resource raised through Euro Issues, External Commercial Borrowings,
Foreign Currency Convertible Bonds, American Depository Receipts, Global Depository
Receipts,

Reference Books:
1.Bharati V. Pathak, Indian Financial System, Markets, Institutions and Services, Pearson.
2. My Khan, Indian Financial System, Markets, TATA McGraw Hill
3. L.M.Bhole “Financial Institution and Markets” Structure, Growth, and Innovation,
TATA McGraw Hill 4th Edition-2008.
4. Meir Kohn “Financial Institutions and Markets“, Oxford, 2nd Edition-2007
 RISK MANAGEMENT & INSURANCE L T P C

3 0 0 3

COURSE OBJECTIVE:
To understand the various Risk Management & Insurance.

Course Content

UNIT I
RISK MANAGEMENT:
Risk- Uncertainty- Peril- Hazard- Subjective risk- Acceptable risk versus Unacceptable risk-
Classification of risk- Classification of Pure risk- The cost of risk-Degree of risk-Meaning-
Scope & Objective of Risk Management- Personal risk management- Corporate risk
management-Risk Management Process- The Administration of Risk Management Process-
influencing factors- constrains-monitoring & review-Risk Identification- Perception of risk-
Operative cause/perils- Safety Audit- Risk Evaluation - Presentation of Data- Probability
Concepts- Risk and Law of large number-Risk Control-Risk avoidance- Risk reduction-
Classifications- Evaluation of risk reduction measures-Risk Financing- Retention-Determination
of retention levels- Captive Insurer- Self Insurance- Risk retention group.Transfer-Non-insurance
transfer- Insurance.

UNIE II.
ENTERPRISE RISK MANAGEMENT
Enterprise Risk Management: Meaning of ERM - Source of risk to an Enterprise- Pure risk-
Speculative risk -Strategic risk - Operational risk- Market risk- Credit risk-Risk management
models- Integrated risk assessment- Frontiers of ERM- Role of Chief Officer- Prerequisite for
ERM
Market Risk Management: Importance, Exposure in financial markets, Methods to handle &
control Market risk.
Credit Risk Management: Need, Securitization for credit risk, Credit derivatives, Methods for
credit risk management.
Operational Risk Management: Importance, Measurement of Operational risk, Stages of
Operational Risk Management.
Strategic Risk Management: Strategic out look to risk management, Strategic planning to
manage risk -Managing risk in Merger & Acquisitions.

UNIT III. `
PROJECT & OPERATIONAL RISK MANAGEMENT:
Project Risk Management: Meaning -Source & Classification of project risk- Cost & Effect of
project risk operation- Reason -Scope- Objective of Project Risk Management-Phases of Project
Risk Management- Prerequisite of risk response- Characteristics of risk response- Type of risk
handling Strategies.
Operational Risk Management: Meaning - Sources & Classification of Operational Risk -
Operational Events- Regulatory issues of Operational Risk Management- Measurement of
Operational Risk-Objectives of Operational Risk Management- Stages of Operational Risk
Management- Roles of Supervisor- Disclosure Requirement- Insurance & Operational Risk
Management.

UNIT IV.
FINANCIAL & TREASURY RISK MANAGEMENT:
Financial Risk Management: Definition - Source of financial risk- Need & Importance of
Financial Risk Management-Tools for Financial Risk Management: Role of Chief Risk Officer-
Integrated Risk Program-
Integrated treasury in Public Sector Banks- Volatility in trading- Capital Adequacy- Liquidity
Management-Tools for Treasury Risk Management:
UNIT V.
INTRODUCTION TO INSURANCE & INSURANCE INDUSTRY:
Insurance- Definition- Purpose & need of Insurance- Insurance as risk transfer & risk sharing
mechanism-Benefits & Cost of insurance to society-Types of insurance business- Insurance as
contract- Essential elements- Fundamental principles of insurance-
Insurance documents- Proposal form, Cover note, Certificate of Insurance, Endorsement,
Renewal Notice- Claim form- Survey Report-Basic parts- Clause- Warranties- Condition-
Exclusion- Riders
- Deductibles-Types of Insurer, Insurance Intermediaries, Distribution system in insurance
industry, Important activities of an insurance company, Typical operational structure of an
Insurance Company, Role of Actuarial Profession-Legislative & Regulative matters- Aim,
Objective & Areas of regulation, Insurance Act 1938, IRDA Act 1999-GIBNA 1972- LIC Act
1956- Consumer Protection Act 1986- Insurance Ombudsman- Role of T. A. C. -Contract Act
1872- Malhotra Committee- Insurance Advisory Committee.(6)

Reference books:
1. Principles of Risk Management & Insurance – George E. Rejda.
2. Risk Management & Insurance- Scott Harington.
3. Risk Management & Insurance- C. Arthur Williams.
4. Enterprise Risk Management: ICFAI Publishers

FINANCIAL DERIVATIVES L T P C

3 0 0 3

COURSE OBJECTIVE:
To understand the various Financial Derivatives

Course Content
UNIT I
Introduction and overview of Derivatives

UNIT II.
Mechanics of Future Markets – Financial Derivatives Market in India – Regulation of financial
derivatives in India

UNIT III.
Hedging Strategies of Futures – Interest rates – Forward and Future Prices - Short term and Long
term Interest rate futures – Foreign Currency Future

UNIT IV
Swaps and Options –Strategies involving Options – Options Pricing Models – Binomial trees –
Wiener processes and Ito’s lemma – The Black-Scholes-Merton model – Option on Stock
indices, Currencies, and future

UNIT V
Greek letters – Volatility Smiles – Value at risk – Credit risk – Credit derivatives – Interest rate
derivatives-the standard market models – Models of the short rate.

Reference Books:
1 John C.Hull, Options, Futures, and Other Derivatives, Prentice Hall India. Sixth Edition , 2007
2 S.L Gupta, Financial Derivatives theory, concepts and problems, Prentice Hall, Fourth Edition,
2007

BUSINESS VALUATION L T P C

3 0 0 3

COURSE OBJECTIVE:
To train the students in how to valuate business.

Course Content

UNIT I
Framework for business analysis and valuation using financial statements – From financial
statement to business analysis – Case the role of capital market intermediaries in
the Dot-Com Crash of 2000.

UNIT II
Strategy analysis – Overview of Accounting analysis – Implementing accounting analysis – Case
– Financial analysis – case.

UNIT III
Prospective analysis – Forecasting – Valuation theory and concepts Case –

UNIT IV
Valuation implementation – case. Business analysis and valuation Applications – Equity
– case –

UNIT V
Credit analysis and distress prediction – case. Mergers and Acquisitions – Corporate
financing policies – communication and Governance.

Refernce Book:
Krishna G. Palepu, Paul M. Healy, and Victor L. Bernard, “Business Analysis and
Valuation “Text and cases. Thomson Learning 2007.

BANKING MANAGEMENT L T P C

3 0 3

COURSE OBJECTIVE:
To understand the roles, fundamental activities and rules and regulations of banking.

Course Content

UNIT I
Modern Day Banking in India-Reforms in Banking System-Autonomy for Commercial Banks-
Best practiced code-Corporate governance in Banks
UNIT II
Universal Banking- Narrow Banking-Private sector Bank Guidelines-Know your customer- Anti
money Laundering-Role of Banks-Financial intermediary-Constituent of Payment system-
Financial service provider-Banking of Business Mathematics-Money Market Operations-Reserve
Requirements-Profitability of Banks

UNIT III
RBI Act 1934- RBI Functions-Banking Regulation Act 1949-Negotiable Instrument Act-
Important Sections of NI Act-Collection of Cheques- Dishonour of Cheques-Remittance-
Demand Draft

UNIT IV
Banker Customer Relationship- Bankers Obligations-Right of Appropriation-Different types of
customers-Indian Committee-Chore Committee-Credit Risk Management- Corporate Debt
Restructuring-Book principles of Lending

UNIT V
Various types of Capitals-Fixed Capital-Working Capital-Non-fund based facilities- Letter of
Credit-Guarantee UCPDC-Pledge-Mortgage-Hypothecation-Types of Charges- Prudential
norms-Asset Classification-Income Recognition-Provisioning Asset-Liability Management-
Capital adequacy in Banks-Basel-I-Basel-II-Basic of Derivatives-Camels rating of Banks-Credit
Risk-Market Risk-Operational Risk-Banking Ombudsman Scheme-Customer Protection Act-
SARFAESI Act 2002.

Reference Books
1.Commercial Banking and Monetary Policy, By Partha Roy
2.Hand Book of Banking Information, By N.S.Toor.
3. Digest for Nationalised Banks, By G.Subramanian.

AGRICULTURAL FINANCE L T P C

3 0 0 3

COURSE OBJECTIVEs:
To understand the perspective of financing agricultural operations and rural development
in India and the current developments in this field.

Course Outline:
UNIT I
Introduction, Role of Credit in Agriculture, Classification of Agricultural Finance,

UNIT II
Agricultural Finance in India, Traditional sources of finance for agriculture – issues, Significance
of Co-op. Credit, Estimation of Agricultural Finance, Issues

UNIT III
Theories of Agricultural Finance - Productive Vs. Consumption Credit Analysis, Kind
Loans Vs. Cash Loans, 3 Rs, Supervised Credit – Crop Loan – Cooperative credit
Financial Institutions – Central banks - role of NABARD, RBI and developmental banks.

UNIT IV
State level - Cooperative bank structure and operations, problems and fixes. – Legal Framework
for Agro finance and lending

UNIT V
Financing Agricultural industries – Long term loans – Need and estimation – Working Capital
loans – Issues in managing Finance For Micro Finance – SHGs Bank linkages , Insurance – Crop
Insurance, Financing Agro exports

Reference Books:
 Agricultural Finance In India – Theories and Practices, VB Jugale, Atlantic Publishers
1991
 Agricultural finance in India – the role of NABARD - Rajkumar K. – New Century
publications 2008

MICRO FINANCE L T P C

3 0 0 3

COURSE OBJECTIVEs:
To enable the students to understand the principles, practices and application in Micro
Finance. .

Course Outline:
UNIT I
Introduction: Evolution: Impact and Importance: Micro Financial Services: Steps
Initiated in Development of Micro finance

UNIT II
Role of Regulatory body in Micro finance: Rural Credit system: Self Help groups (SHG): What
is SHG: Features of SHG: Objectivity of SHG: Role of SHG in Micro finance: Self Help group
promoting institutions (SHPI): Formation of SHG: Credit Linkage

UNIT III
Micro Finance Services: Weaker Sections: SHG-Bank Linkage: Banks and Financial
Intermediaries: SHG-Thrift, credit, and Other Financial Services

UNIT IV
Formation and development of Micro Services. Micro Finance Institutions: Role of MFI in
developing Micro Finance: Enhancing Institutional Finance

UNIT V
Micro Finance and Rural Development: Micro Credit Institutions: Non Government
Organization (NGO).Prospects of Micro Finance: RBI Role in Regulating: Bank’s Role in Micro
Finance: Growth of Micro Finance: Development of Micro Finance: Credit Plans: Credit
Schemes: social Banking.

Reference Books
Micro finance and poverty reduction by susan johnson and bren rogaly – Oxfam 1997
Indian micro finance-the challenges of rapid growth-by prabu ghate – Sage 2007
Micro finance hand book - by jonna ledger wood – E book
Commercial banks in micro finance- by malcolm harper and sukhwinder singh aroroa –
Teri Press 2005.

INTERNATIONAL FINANCE L T P C

3 0 0 3

COURSE OBJECTIVEs:
To enable the students to understand the principles, practices and application in Micro
Finance. .

Course Outline:

UNIT I
Introduction. Nature of International Financial Function. Growth of International FIANCIAL
Function in recent decades, What's different about international finance? International markets
for payments and international finance International Financial Management—An overview. BOP,
Development of International Monetary System.
UNIT II
- Exchange rate systems and policy - Central bank intervention - Currency crises - European
Monetary Union - Monetary and portfolio balance
Exchange rate determination approaches. – Purchasing Power Parity - Law of One Price-
Covered interest parity and arbitrage - External and internal interest rate linkages and deviations
- Application of parity conditions

UNIT III
Foreign exchange market efficiency and exchange rate forecasting - Currency risk, and
implications for investment, financing and risk management - Measurement of currency
risk exposure - Currency risk, and implications for investment - Value-at-Risk (VAR) -Types of
currency risk exposure - Currency of determination

UNIT IV
Currency forwards and futures - Forwards in hedging, speculation and arbitrage - Currency
futures and basis risk - Currency options - Options versus forwards or futures in currency risk
management-Pricing of currency options - Currency Swaps – Risk management and arbitrage
through swaps - Mechanics and pricing of interest rate and currency swaps - Swap valuation
Swap risks.
UNIT V
International Capital Budgeting. International investment decisions - Diversification through
international portfolio choices. A brief view of project evaluation criteria. Computation of cash
flow from the view point of parent unit and subsidiary.
- Evaluating international investments - International financing decisions. Financing choices for
the international firm.
- Evaluating international financings, Currency matching and denomination - International bond
and equity financing - Innovation in international finance.

Reference Books:

1 Mahir A. Desai, International Finance, A Case book. Wiley India Edition,

2007
2 Milind Sathye, Larry Rose, Larissa Allen, Rae Weston, International
Financial Management, Wiley Publications, 2006
3 Ephraim Clark, International Financial Management, Cengage Learning, 2nd
Edition, 2008
 STRATEGIC FINANCIAL MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE:
To train students on how to assess the employee decision making necessary at higher
levels of Management.

Course content

UNIT I
Sale of existing assets and making discussions on complex investment opportunities and
managing risk-Financial planning- Analyzing Financial Performance – Approaches to Financial
Planning – Short-term Financial Planning

UNIT II
Strategic Alliances-Ownership Restructuring- Leveraged Buyouts- Sell Offs- Leveraged
Recapitalizations- Distress Restructuring-Merges & Acquisitions- Financial Frame Work-
Merger as a Capital Budgeting Decision- Legal and Tax Aspects- Post Merger Integration Issue,

UNIT III
Acquisition/Take over Codes- Techniques – Defensive Strategies- Cross Boarder Deals-

UNIT IV
Corporate Sickness- The Magnitude- Different interpretation of Sickness- Causes-
Turnaround- Turnaround Types-Basic Approaches- Surgical Vs.Human – Phases in
Turnaround Management-

UNIT V
Strategy and Cost Management- Strategy Formulation and Cost System Design-
Alternate Strategies- COURSE OBJECTIVEs of Cost Management Systems- Broken Cost
System-
Causes and Remedies- Cost of Quality- Activity Based Costing principles-Target
Costing.

Reference Books:
1. Sharplin, ‘Strategic Management, Mc Graw Hill.
2. Weston J.Fred & E.F. Brigham, ‘Managerial Finance’ , Drydon Press
3. James C. Van Horne, ‘Financial Management and Policy’, Prentice Hall of India
4. M.Y. Khan, ‘ Financial Services’, Tata McGraw Hill-3rd Edition
5. Richard A. Brealey and Stewat C.Myers, ‘Principles of Corporate Finance’, Tata
McGraw Hill
MERCHANT BANKING L T P C

3 0 0 3

COURSE OBJECTIVE
To understand money markets and different financial services.

Course Content

UNIT I
The students will be able to know about money market functions, role of SEBI, Mutual
funds, Factoring, Credit cards and Ratings,

UNIT II
Leasing , Hire purchasing and Venture capital.

UNIT III
Merchant Banking - Origin, Growth, Scope, Functions, Institutional Structure-

UNIT IV
Legal and Regulatory frame work-relevant provisions of Companies Act

UNIT V
SEBI guidelines Activities requiring SEBI registration and activities requiring no
registration-categories of Merchant Banker-Relations with Stock Exchanges – SEBI –
Regulations.

REFERENCE BOOKS:

1. J.C.Verma, “A Manual of Merchant Banking”, Bharath Publishing House, New

Delhi, 2001.
2. Machiraju, “Indian Financial System”, Vikas Publishing House, 2002
3 Sriram K., “Hand Book of Leasing”, Hire Purchase and Factoring”, ICFAI,
Hyderabad, 1992.
4. Economic Dailies, Relevant Publications in Magazines and Journal

BEHAVIOURAL FINANCE L T P C

3 0 0 3

COURSE OBJECTIVE:
To enable the students to understand the psychological impact on market investors, port
folio managers and finance economists.

Course Outline

UNIT I
Individual investors – problems – Institution verses reasoning- psychology- positive self
illusions – pre requisites for rational choices quasi rational choice.

UNIT II
Efficient market hypothesis – fundamental information and financial markets –
Information available for market participant and market efficiency – market predictability

UNIT III
The concept of arbitrage – limits of arbitrage. Equity premium puzzle – volatility
puzzle – disposition effect – endowment – effect and availability heuristic myopic loss
aversion and mental accounting – naive diversification – overconfidence and optimism.

UNIT IV
Expected utility – violations of expected utilities – prospect theory – risk aversion –
anomalies – accounting anomalies calendar anomalies – attention anomalies – celestial’s
anomalies – meteorological anomalies.

UNIT V
Over reaction – under reaction – fairness – ethics – mutual fund scandal – advertising to
investors – saving behaviour

Book Reference:
Scott plous , The psychology of judgment and decision making Mc graw hill - 1993
Daniel kahneman and Amos tverskey (Eds) Choices, values and frames; Russell sage
foundation Cambridge, VIC Newyork - 2000
Andrei sheifer Inefficient markets Oxford, Newyork Oxford University Press – 2000

COMMERCIAL BANKING L T P C

3 0 0 3

COURSE OBJECTIVE:
To update the participant the latest practices and reforms in the banking sector.

Course Content

UNIT I
Modern Day Banking in India, Reforms in Banking system, Autonomy for commercial
Banks, Best practiced code, corporate governance in Banks, Universal Banking, Narrow
– Banking, Private Sector Bank guidelines. Know your customer, Anti money
Laundering, Role of Banks, Financial Intermediary, Constituent of payment system,
Financial Service Provider, Banking of Business mathematics.

UNIT II
Money market operations, Reserve Requirements, Profitability of Banks. RBI Act 1934,
RBI functions, Banking Regulation Act 1949 Negotiable Instrument Act, Important
sections of NI Act, collection of cheques, Dishonour of Cheques, Remittance – Demand
Draft, Banker customer Relationship Bankers obligations, Right of appropriation,
Different type of customers.

UNIT III
Tandon Committee, Chore Committee, Credit Risk Management, Corporate Debt
Restructuring, Basic Principles of lending

UNIT IV
Various types of capitals, Fixed capital, working capital, Non-Fund based facilities,
Letter of credit, Guarantee, UCPDC, Pledge, Mortgage, Hypothecation, Types of
Charges. Prudential Norms.

UNIT V
Asset Classification, Income recognition, Provisioning, Asset – Liability Management,
Capital Adequacy in Banks, Basel I, Basel II, Basics of Derivatives, Camels Rating of
Banks, Credit Risk, Market Risk, Operation Risk, Banking Ombudsman Scheme,
Customer Protection Act, SARFAESI Act 2002.

Reference:
Banking Theory & Practice, KC.Shekhar, Lekshmy shekhar, Vikas – 2009.

MUTUAL FUNDS L T P C

3 0 0 3

COURSE OBJECTIVEs:
Mutual funds are know the most popular investment avenue for small and medium
investors. A working knowledge of the same is imperative for the finance students. At
end of the course the student should be familiar with the working aspects of mutual funds
like construction, evaluation of port folio and regulatory frame work

Course Outlines:
UNIT I
Introduction – Risk Diversification – basics – Balanced Port Folio-ORIGIN and
Development of MFS in India-Superiority of MFS over other investment options. (6)

UNIT II
Global Scenario-Classification of MFS-operational Classification-portfolio classification-
Geographical classification-structural classification-Recent Trends in MF.

UNIT III
Working of MF-Organization of MF-AMC - Entry load and exit load - NAV- Meaning –
Calculation-problems Advantages of MF Short comings in operation of MF.

UNIT IV
PF Construction-Problem, Pf Revision-Problem, Pf Evaluation-Problem

UNIT V
Mutual Funds - Guidelines on Advertisement- Regulatory Measure - SEBI Regulation.

Reference:
Financial Service M.Y. Khan,TMG C.12.1 - 2007
Financial Service + Markets Dr.Punithavathy Pandan,Vikas - 2010
Financial Service & Systems ,K.Sasidharn,Alex K.Mathew ,TMG - 2008
Financial Marketing & Services E.Gordon K.Nataragan, Himalaya Ch.14 - 2009
Security Analysis and Port Folio Managemet Avadhari , Himalaya - 9th edition
SAPM-Kevin – PHI 2009.
 MARKETING

PRODUCT MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVEs
To understand the product management function and its strategic role. To learn the
issues involved in the product management function through the cases and project.

Course Content

UNIT I
Overview - Marketing planning process - marketing plan components - Defining
Competition

UNIT II
Category attractiveness analysis - factors influencing product and markets - Competitive
analysis - Differential advantage analysis - customer analysis

UNIT III
Market potential - methods of estimating market - sales forecasting - product strategy

UNIT IV
Product modification - new products - marketing strategy decisions of pricing -
advertising - promotion – channel

UNIT V
Customer Relationship Management - Financial analysis for Product Management –
Marketing Metrics

Reference Book:
Donald R. Lehmann and Russell S. Winer, “Product Management", Tata McGraw- Hill,
2005

CONSUMER BEHAVIOUR L T P C

3 0 0 3

COURSE OBJECTIVE:
To understand the buyer’s behavior better.

Course Content
UNIT I
Consumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour. Market
segmentation, Learning - nature, characteristics and types, Brand loyalty, Brand equity &
leverage. Learning theories - information processing & Involvement. Perception - Process,
interpretation, and marketing strategy, Elements, Perceptual organization and defense, consumer
imagery, perceived risk & how to handle the risk
UNIT II
Motivation - Nature, strategies, theories and their relevance, Motivational research.
Personality - Psycho-analytical neo-Freudian and social approaches to personality.
Understanding consumer diversity, Brand personality, Role, and brand personification.
Self-image, Vanity and consumer behavior. Attitude formation & change - Sources of
learning & influence on attitude formation, Strategies of Attitude change, Relationship
between behaviour & attitude. Life style profiles- influences- self concept.

UNIT III
Social Class - Identification and CB application on various social classes, Family
Decision Making – consumption - related roles, Groups - types, Celebrities, Family,
Socialization of family members, Function of family, , Family life cycle. Influence of
reference groups – Friendship& Workgroup, Culture- Nature - Characteristics -
Measurement, Sub-cultures, Cross culture.

UNIT IV
Opinion leadership & process, Dynamics, motivation and opinion leadership, Need,
Measurement and corporate strategy of opinion leadership, models and role relationship, Profile
of opinion leader, OL and firm’s marketing strategy, Innovation, Characteristics, Types, Profile
of consumer innovator, Diffusion of innovation, Adoption process. Personal influence.

UNIT V
Consumer decision-making process: Reutilized response, limited and extensive problem Solving
behavior. Different buying situations- programmed and non-programmed buying occasions,
Howard-Sheth, Engell, Kollat-blackwell and Nicosia models of consumer decision-making.
Impact of communication process on developing persuasive strategies Consumer gifting
behavior. Relationship marketing. Online buyer behaviourcharacteristics- difficulties and
challenges. Advent of consumer protection movementsconsumerism- laws on consumer rights.

References:
1. Michael R. Solomon, PHI Learning Private Limited,
2. Blackwell, Consumer Behaviour, 2008
SERVICES MARKETING L T P C

3 0 0 3

COURSE OBJECTIVE:
To understand about the services marketing and its growing importance in the
competitive environment

Course Content

UNIT I
Services characteristics and categories – Trends in services marketing

UNIT II
Consumer behaviour-Marketing mix elements for services – Segmentation

UNIT III
Product- Promotion- Price - Distribution- role of people in services marketing

UNIT IV
Physical evidence of a service – Service quality – Measurement – Control – Demand -
supply management-Marketing Research in services marketing – Marketing effort -
Service Tax

UNIT V
Tourism and travel – Hotel Management and catering – Hospitals – Educational
institutions – Financial consultancy – entertainment – Seminars and projects.

Reference Books
1. Vaiarie A Zeithaml, Ajay Pandit and others,” Services Marketing”, McGraw Hill
Special Indian Edition, 4th Edition, 2008.
3. Govind Apte, “Services Marketing”, Oxford Press, 2004.

SALES MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE:
To understand about the sales management and its growing importance in the
competitive environment

Course Content

UNIT I
Evolution of the Sales Department - Sales Management – Types of Personal Selling

UNIT II
Market Potential – Sales potential – Sales Forecast – Analyzing Market Potential –
Market Indexes – Sales Forecasting Methods – Determining Sales-Related Marketing
Policies.

UNIT III
Nature of Sales Management Positions – Functions of the Sales Executive – Qualities of
Effective Sales Executives – Relations with Top Management – Relations with Managers of
other Marketing Activities – Compensation Patterns for Sales Executives of Sales Organization –
Setting up a Sales Organization - Basic types of Sales Organizational Structures – Field
organization of the sales department - Schemes for dividing Line Authority in the Sales
Organization. Personnel Management in the Selling Field : Sales Force Management – Job
Analysis – Job Description - Organization for Recruiting and Selection – The Pre-recruiting
Reservoir – Sources of Sales Force Recruits – The Recruiting Effort – Selecting Sales
Personnel .

UNIT IV
Training , Motivation And Compensation Of Sales Force : Building Sales Training
Programs – Defining Training Aims – Deciding Training Content – Selecting Training Methods –
Organization for Sales Training – Evaluating Sales Training Programs - Motivation –
Motivational Help from Management - Requirements of a Good Sales Compensation Plan –
Devising a Sales Compensation Plan – Types of Compensation
Plans - Fringe Benefits.

UNIT V
The Sales Budget: Objective of the Sales Budget – Form and Content – Budgetary
Procedure - Quotas:Objectives in using Quotas - Types of Quotas and Quota-Setting
Procedures – Sales Territories: Sales Territory Concept – Reasons for Establishing Sales
Territories – Procedures for Setting up Sales Territories – Routing and Scheduling Sales
Personnel.

Reference Book
1.Richard R. Still, Edward W.Cundiff & Norman A.P.Govoni; “Sales Management “
Prentice – Hall of India , 5th Edition.
CUSTOMER RELATIONSHIP MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE:
This course examines customer relationship management as a key strategic process for
organizations. Composed of people, technology, and processes, an effective CRM optimizes the
selection or identification, acquisition, growth and retention of desired customers to maximize
profit. Anyone interested in being an architect of CRM within his or her organization, or
responsible for the development of any major aspect of CRM will find this course beneficial.
CRM discussions and projects will address both organizational customers (B2B) and
consumers/households (B2C).
Course Content

UNIT I
Introduction and Significance of Customer Relationship Management

Evolution of CRM, Need for CRM, Benefits of CRM, Transaction vs. Relationship orientation,
Introduction and Objectives of a CRM Process, an Insight into CRM , e-CRM and m-CRM.

UNIT II
Managing Customer Relationship

Understanding Principles of Customer Relationship, Relationship Building Strategies, Building

Customer Relationship Management by Customer Retention, Stages of Retention, Sequences in
Retention Process, Understanding Strategies to Prevent Defection and Recover
Customers. Market share vs. Share of customers, Life Time Value of Customers.

UNIT III
CRM Process

The CRM cycle i.e. Assessment Phase; Planning Phase; The Executive Phase, Modules in CRM,
4C’s (Elements) of CRM Process, Customer Acquisition Strategies, Customer Retention
Strategies (Zero defections), Cross selling and up selling strategies, Customer Equity, Customer
Metrics, Customer loyalty, Loyalty ladder, Customer Complaint Management.

UNIT IV
CRM practices in Business Economy (B 2 C and B 2 B Market)

Growth of Service in India, Service Customer Classification, Service Marketing Mix, Service
Recovery, Characteristics of Business Markets, Importance of CRM in B2B and B 2 C Markets,
Key Account Management, Supplier-Channel Management, CRM practices and application in
Banking Industry, Retail Industry, Aviation Industry, Hospitality Industry, Pharmaceutical
Industry, Telecom Industry and Product Markets.

UNIT V
Issues and Challenges in Implementation of CRM

CRM Implementation Road Map, CRM Roadblocks (4P’s), Phased development, learning from
customer defections, evaluating customer retention plan, Emerging trends in CRM.
References

 Alok Kumar, Chhabi Sinha, Rakesh Sharma (2009) Customer Relationship Management –
Concepts and Application, Biztantra.
 Alok Kumar Rai (2009) Customer relationship Management Concepts and Cases, PHI
 G Shainesh & Jagdish N Sheth , (2006) Customer Relationship Management-A Strategic
Approach, Macmillan India, New Delhi.
 Jill Dyche (2006) The CRM Hand book (2006) Pearson Education.
 Judith W.Kincaid (2007) Customer Relationship Management- Getting it Right, Pearson
Education.
 Ronald S (2001), Accelerating Customer Relationships, Swift, PHI.
 S.Shajahan (2009) Relationship Marketing, Tata McGraw Hill

RETAIL MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE:
To expose students to the emerging area of retailing.

Course Content

UNIT I
Understand the issues - opportunities -and problems-Retailing role – relevance and trends

UNIT II
Retail Organizations – Retail in India

UNIT III
Retail location strategy – Merchandising - Product - merchandise -Management - Retail
space management

UNIT IV
Retail pricing- Retail Promotion strategy

UNIT V
Relationship Marketing – seminars and projects.

Reference Book:

 Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, “Retail Management”, Oxford University
Press, 2005

RURAL MARKETING L T P C

3 0 0 3

COURSE OBJECTIVE:
To expose the students to the reality of rural markets. To understand the problems,
challenges in rural marketing.

Course Content

UNIT I

Rural Marketing Definitions – scenario – Agriculture surplus – Demand - supply -

Marketing of farm inputs

UNIT II
Futures markets – Agricultural input – consumer durables – rural marketing strategies
.Farm products – Transportation of farm products – grading – standardization – storage
and warehousing

UNIT III
Market Information – Financing - market agencies and institution – marketing programs

UNIT IV
Food processing and manufacturing Traditional marketing systems – Market integration –
effectiveness, cost and price

UNIT V
Training – research and agricultural marketing – Trade in agricultural products

Reference Book:
Badi, R.V., Badi, N.V., “Rural Marketing”, Himalaya Publishing House, 2007

INDUSTRIAL MARKETING L T P C

3 0 0 3
COURSE OBJECTIVE:
To expose students to Business to Business marketing and its relevance in today’s
context.

Course Content

UNIT I
A Business Marketing perspective-The industrial market

UNIT II
perspective on the Organisation buyer-Dimensions of Organisation buying-
Organisational Buying Behaviour-Business.

UNIT III
Marketing intelligence-Segmenting the Organisational market-Organisational -Demand
Analysis-Measuring Market Potential and sales Forecasting

UNIT IV
Business Marketing Planning-Strategic perspective-Managing the Business Product Line-
Business- Marketing Channels-Business Pricing Function-Advertising - Sales Promotion
-Personal Selling Function

UNIT V
Controlling industrial marketing strategy-Managing your customer service/sales profile choosing
your CRM Strategy-Tools for capturing customer information-Managing Relationships through
conflict

Reference Books:
Robert & Reeder, Edward G.Brierty and Betty H.Reeder, Industrial Marketing: Analysis
planning and control-Prentice Hall of India Ltd.

LOGISTICS & SUPPLY CHAIN L T P C

MANAGEMENT FOR MARKETING 3 0 0 3

COURSE OBJECTIVE:
To enable the students to understand the principles, practices and application in Logistics and
supply Chain Management

Course Content

UNIT I

Importance and Scope of Supply chain, Supply Chain Strategies, Drivers of Supply
Chain, Examples of Supply Chains and integrated view of Supply chains-Managing
Supply & Demand,

UNIT II
Significance of Forecasting, Aggregate Planning Strategies, Inventory Models, Safety
Inventory, procurement & Outsourcing Strategies

UNIT III
SRM and Strategic Sourcing-Various Distribution Models, Warehouses as Integrators in
Supply Chain, Distribution Network Planning, Modes of Transportation, Design Options
for a Transportation network

UNIT IV
Pervasiveness of Information Technology in Supply Chain Management – ERP, RFID,
GPS, E-Procurement. Frame work for strategic alliances – 3 PL / 4 PL, performance
Metrics in Supply Chain, risk management.

UNIT V
CRM-The Frame work and four driving forces of Globalization, Risk management in
Global Logistics, Containerization, Export-Import procedures in detail.

Reference Book
1. David Taylor and David Brunt, Manufacturing Operations and supply Chain
Management, Vikas Thomson Learning, 2001.

INTERNATIONAL MARKETING L T P C

3 0 0 3
COURSE OBJECTIVE:
To expose the students to the concepts of international marketing.

UNIT I

The concept of International Marketing – GLOCAL marketing – emerging opportunities

in international marketing

UNIT II
WTO -Economic environment – International Marketing Research – Decision making
process –market selection-Entering international markets

UNIT III
Product strategy - product quality – Building brands in international markets – pricing
decisions -International logistics and distribution – Communication

UNIT IV
Export Import Policies-International trade - risk management

UNIT V
Export procedure – documentation – Infrastructure – Emerging issues

Reference Book:
Rakesh Mohan Joshi, “International Marketing”, Oxford University Press, 2005

BRAND MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVEs:
1. To gain insights into working of a Brand
2. To understand Brand development and it’s sustenance in competitive market-

Course Content

UNIT I
What is a Brand- Can anything be Branded-Strategic brand Management process-Brand elements
(Criteria and option) - Building a strong brand and it’s applications.

UNIT II
Identifying and establishing brand positioning-positioning guidelines –Brand values-
Internal branding-Co branding-Corporate Branding-Brand Audit- Brand equity concepts

UNIT III
integrated marketing communications and program to build brand equity-Brand
leveraging-Brand equity management system-Qualitative and Quantitative techniques for
measuring brand equity.

UNIT IV
The Brand product Matrix- Brand Hierarchy-Designing a Brand Strategy –Brand
extensions- Reinforcing Brands-Revitalizing Brands.

UNIT V
Rebranding -Retiring Brands-Adjustments to Brand port folios

Reference Books:
Building measuring and managing Brand equity, Kevin lane Keller, Second Edison,
Prentice hall of India
Brand Management text and cases - W.Mathur, Macmillan India

WEB ENABLED MARKETING L T P C

3 0 0 3

COURSE OBJECTIVE:
"Web enabled Marketing "is a comprehensive guide to how organisations can use the
Internet to support their marketing activities and covers all aspects of the subject, from
environmental analysis to strategy development and implementation.

Course Content

UNIT I
Introduction to Internet Marketing : An introduction to Internet marketing, using the
Internet as part of customer-centric, multi-channel marketing, the relationship between
Internet marketing, e-marketing, e-commerce and e-business, benefits of Internet,
differences from other media, technology.

UNIT II
Internet Microenvironment - Situation Analysis, Online marketplace analysis and
mapping, Internet changes the immediate environment of an organisation, including
marketplace and channel structure, type of environment analysis need to support Internet strategy
- examining customers, competitors and intermediaries, evaluation of interplay between them,
Summary of process and free tools for online marketplace analysis, planning an online marketing
campaign, strategies of partnering and promotion.
UNIT III
Internet Macro environment - Situation Analysis, impact of the SLEPT or PEST or
PESTLE environment factors, i.e. Social, Technological, Economic, Political and Legal
environmental influences on Internet strategy and its implementation.

UNIT IV
Internet Marketing Strategy: Internet marketing strategy aligned with business and
marketing strategies- situation review, goal setting, strategy formulation and resource
allocation and monitoring. Internet Marketing Mix- in-depth research programme into
online consumer buyer behavior.

UNIT V
Customer Relationship Management- Customer Relationship marketing (E-CRM) using
the Internet details the strategies and tactics for using the Internet to build and sustain
‘one-to-one’ relationships with customers. Service Quality (web design) Delivering the
online customer experience, customer service quality COURSE OBJECTIVEs. Analysis of
customer needs, design of the site structure and layout, and creating the site- user-centered
design, us ability and accessibility design. Interactive Marketing Communications: Novel
characteristics of new media, different online and offline promotion techniques - banner
advertising, affiliate networks, promotion in search engines and directories, co-branding
and sponsorship, e-mail, loyalty techniques and PR. Maintenance and Monitoring :
Successful updating of a site and online and offline methods for assessing the
effectiveness of the site in delivering business and marketing benefits. Business-to consumer
Internet Marketing, Business-to-business Internet Marketing.

References
1. Internet Marketing (Paperback) Dave Chaffey ,
2. EMarketing Excellence (Emarketing Essentials) (Paperback), PR Smith , Dave
Chaffey
 STRATEGIC MARKETING L T P C

3 0 0 3

COURSE OBJECTIVE:
To understand marketing from the strategic point of view point.
Course Content

UNIT I

Overview – Marketing Strategy – Perspective – Orientation – Planning – Where are we?

UNIT II
Environmental analysis – external – internal – strategic fit – market information –
intelligence-Strategic marketing decisions and choices - - Porter’s generic competitive
strategies – competitive position.

UNIT III
Segmentation – targeting – positioning strategies – Relationship strategies-Product
innovation and development strategies – Branding strategies – Service marketing
strategies.

UNIT IV:
Pricing and distribution strategies – Marketing communication strategies – E –marketing
strategies-Strategy implementation and control.

UNIT V
Social marketing and corporate social responsibility.

Reference Book:
Douglas West. John Ford, and Essam Ibrahim,” Strategic Marketing”, Oxford Press,
2006.

PRODUCT LIFE CYCLE MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE:
Upon completion of this course, each student should have a stronger appreciation of the
Theoretical and practical aspects of product life cycle management.
Course Content

UNIT I
Introduction to PLM Need for PLM, opportunities and benefits of PLM, different views
of PLM, components of PLM, phases of PLM, PLM feasibility study, PLM visioning.

UNIT II
PLM Strategies Industrial strategies, strategy elements, its identification, selection and
implementation, change management for PLM. Product Data Management (PDM) PDM
systems and importance, reason for implementing a PDM system, financial justification
of PDM, barriers to PDM implementation.

UNIT III
Product Design engineering design, organization and decomposition in product design,
product design process, methodical evolution in product design, concurrent engineering,
design for central development model. Strategies for recovery at end of life, recycling,
human factors in product design. Modeling and simulation in product design.
UNIT IV 6
New Product Development Structuring new product development, building decision
support system, Estimating market opportunities for new product, new product financial
control, implementing new product development, market entry decision, launching and
tracking new product program. Concept of re design of product.

UNIT V
Technology Forecasting Future mapping, invocating rates of technological change,
methods of technology forecasting such as relevance trees, morphological methods and
mission flow diagram, combining forecast of different technologies, uses in manufacture
alternative.

References
Fabio Giudice, Guido La Rosa, Product Design for the environment-A life cycle
approach, Taylor & Francis 2006.Stark, John. Product Lifecycle Management: Paradigm
for 21st Century Product Realisation, Springer-Verlag, 2004.
Saaksvuori, Antti & Immonen, Anselmi. Product Lifecycle Management, Springer-
Verlag, 2004.
Grieves, Michael. Product Lifecycle Management, McGraw-Hill, 2006. ISBN

RURAL DEVELOPMENT L T P C

3 0 0 3

COURSE OBJECTIVE:
To equip students to understand the process of rural development.

Course Content
UNIT I
Concepts of Rural Area and Rural Development Definition and Scope of Rural Development
Causes of Rural Backwardness Need for Rural Development Historical
Evolution of the Concept of Rural Development in Indian Context. Population Growth in India
Analysis of Trends and Changes in the Composition of Rural population and Rural Work Force
Problems of Unemployment and Underemployment in Rural Areas Conditions and Problems of
Agricultural Labour.

UNIT II
Levels of Living of Rural People poverty indicators Measurement of Rural Poverty
Poverty Line Integrated Rural Poverty.

UNIT III
Education in Rural areas: Literacy Rates Educational Institutions Formal and Non formal
Education: Qualitative and Quantitative Aspects.

UNIT IV
Health Services in Rural Areas Structure Accessibility Maternal and Child Health
Nutrition CDSE radiation of Contagious Diseases Issues in Community Health AIDS
Control Programme National Health Policy of India.

UNIT V
Housing in Rural Areas: Problems Rural Housing Programmes Low Cost Housing
Appropriate Technologies in Rural Housing. Drinking Water Supply: Sources Problems
Programmes to Solve Drinking Water Problems; Problems of Sanitation in Rural Areas
Low Cost Toilets.

References Books
Katar Singh (2009), Rural development principles, policies and management, Sage
publications
Tadlock cowan, B.Ellington Foote (2007), Rurual Development, Novinka Books

Internet Marketing L T P C

3 0 0 3

Course Objectives: This course aims at creating an understanding of the concepts and techniques of
internet marketing so as to exploit the opportunities of this medium to support the organization’s
marketing activities.

Course Contents
Unit 1:
Introduction to Internet Marketing: Meaning, scope and importance of internet marketing,
Application of internet marketing, Internet versus traditional marketing communication: the internet
microenvironment; Business to Consumer and Business to Business Internet Marketing; E-Marketing
Research; Internet marketing strategy;

Unit 2:
Online buyer behavior and Models; The Marketing Mix in an online context: Product, Price,
Distribution, Promotion, People, Process and Physical Evidence; Managing the Online Customer
Experience: Planning website design, Understanding site user requirement, site design and structure,
developing and testing content, Service quality (12 hours )

Unit 3:
Characteristics of interactive marketing communications; Integrated Internet Marketing
Communications (IIMC); Objectives and Measurement of Interactive marketing communication;
Online Promotion Techniques: Search Engine Marketing, Online PR, Interactive Advertising, Online
Partnerships, Viral Marketing, Opt-in-e-mail, Offline Communications

Unit 4:
Relationship Marketing using the internet: e-CRM, Customer Life Cycle Management, Approaches
to Implementing e-CRM; Performance Management for Internet Marketing,:

Unit 5:
Creating a performance system, defining the performance metrics framework, Tools and techniques
for Measurement, Maintenance Process; Responsibilities in Website Maintenance.

Text Books

1. Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. (2009) Internet Marketing: Strategy,
Implementation and Practice, Third Edition, Pearson Education, New Delhi.
2. Strauss, Judy and Frost, Raymond (2009), E-Marketing, 5th Edition, PHI Learning Pvt. Ltd., New
Delhi.
Reference Books
1. Roberts, M.L. (2009) Internet Marketing, 1st Indian Edition, Cengage Learning, New Delhi.
2. Shainesh G. and Jagdish N Sheth (2008). Customer Relationship Management- A strategic
perspective,
Macmillan India Ltd.
HR
 INDUSTRIAL RELATIONS L T P C

3 0 0 3

COURSE OBJECTIVE:
This course will help the student to get exposure on Industrial Relations. Understand the
relations ship between the employee, employer, union and government.

Course Content
UNIT I
Industrial Revolution – Meaning of IR,IR Concept, Importance & Scope – Factors affecting IR –
Approaches to IR – IR Policy Pre Independence & Post Independence – ILO – Changing
Scenario of Industrial unrest – Case Studies

UNIT II
Trade Union Movement in India – Aim, COURSE OBJECTIVEs, structure and governing of
trade unions - Theories of trade unionism - Disputes – Impact – Causes – Strikes – lockouts
-layout – Prevention - Industrial harmony - Government Machinery – Conciliation – Arbitration
– Adjudication - Grievance procedure – Case Study

UNIT III
Labour Welfare works – concepts, need, importance, scope & Features – Approaches to Labour
Welfare – Worker’s Education – Concept, COURSE OBJECTIVEs – Workers Education in India
– Levels of Workers Education – Workers Training – Case Studies

UNIT IV
Collective Bargaining – Concept, Features, Importance – Principles of Collective Bargaining –
Forms of Collective Bargaining – Process of Negotiation during Bargaining, Negotiation and
bargaining

UNIT V
Worker’s Participation in Management – Concept, COURSE OBJECTIVE – Forms of
participation – Levels of participation – Functions of Joint Council – Condition necessary for
effective working – Case Studies
Total=30
References Books
1. Dynamics of Industrial Relations, Memoria, Memoria & Gankar (2008),
Himalaya Publishing House
2. Industrial Relations in India, Ratan Sen (2010) MacMillan
3. Industrial Relations Emerging Paradigms, B.D.Singh (2010), Excel Books
 TRAINING AND DEVELOPMENT L T P C

3 0 0 3

COURSE OBJECTIVE:
This course is designed to provide in depth understanding and enable the students to manage
training processes and system for developing human resource of the organization

Course Content
Unit-I
Training – concept, and rationale; training process: role of stakeholders in training programme;
Organization and Management of training function; Training needs assessment – organizational
analysis, operational analysis, person analysis; competency mapping

Unit-II
Designing the training programme: process of learning in training programme – attributes and
factors influencing; learning process; learning styles; training climate and pedagogy; developing
training modules; Training aids

Unit-III
Training methods and techniques – role playing, business games, in basket exercises, laboratory
training; incidents and cases; seminars, syndicates and group discussion; lecture, programmed
instructions; inspirational techniques – brainstorming, mind mapping, creative problem solving

Unit-IV
Training Systems and Development: Systems Goals and Approaches, Training centers, Action Research for better
Training

Unit-V
Evaluation of training – need for evaluation, principles of evaluation, criteria and approaches;
return on investment in training, process of calculating ROI in training; emerging trends in
training and development; new perspectives on training – cross cultural training, e-learning,
knowledge management

Suggested Readings:
1. Agochia, Devendra, Every Trainer’s Handbook, New Delhi; Sage Publications
2. De Simone, R.L. and Harris, D.M., Human Resource Development, Thomson Learning
3. Sahu, R.K., Training for Development , Excel Books, New Delhi
4. Blanchard, P Nick, and James W. Thacker, Effective Training – Systems, Strategies, and
Practices, Pearson Education, New Delhi
5. Goldstein, Training in Organization , Thomson Learning, Bombay
6. McGrath, Training for Life and Leadership in Industry, Prentice Hall of India, New Delhi
 PERFORMANCE MANAGEMENT & L T P C
POTENTIAL EVALUATION
3 0 0 3

COURSE OBJECTIVEs:
This course will help the student to get exposure on Performance Management. Understand the
different segments and issues relating to performance-

Course Content
UNIT I
Performance Management – Concept, Challenges – Theoretical Foundations of Performance
Management – Learning theories – Motivation theories – Performance Management Systems –
Case Studies

UNIT II
Reward Management – Rewards in Performance Management – Theoretical Foundations of
reward based Performance Management – Factors influencing reward system – Reward based
Performance Strategy – Non Monetary Rewards – Case Studies

UNIT III
Career Strategy – Significance – Theoretical Foundations of Career based Performance
Management – Career based Performance Management Strategy – Team work in Performance
Management – Theoretical Foundations of Team work in Performance Management – Team
based Performance Management Strategy – Case Studies

UNIT IV
-Organization Culture – Significance – Theoretical Foundations of Organization Culture in
Performance Management – Culture based Performance Strategy – Measurement based
Performance Management – Theoretical Foundations of Measurement in Performance
Management – Measurement based Performance Strategy – Case Studies

UNIT V 5
Competency Management – Significance – Theoretical Foundations of Performance
Management – Competency based Performance Management – Leadership in Performance
Management – Theoretical Foundations of Leadership in Performance Management –
Leadership based Performance Strategy – Case Studies

References:
1.Performance Management, Srinivas R.Kandula, Prentice Hall India
2.Performance Management, Prem Chandha, MacMillan
 ORGANISATIONAL STRUCTURE AND L T P C
DESIGN
3 0 0 3

COURSE OBJECTIVE:
This course will help to understand the importance of organization structure and its design. It
also helps to understand the dimensions and importance of organizational ethics.

Course Content
UNIT I
What is Organizational – Definition-Importance of Organisations-Organisation as system –
Organizational Design – structural dimension –Organization Theory – Evolution and Design –
The role of Organization Theory and Design- current challenges and practicesof organization
theory – the ethical dimensions- SS technologies – AOL – Time Warner Apple and Dell
computers- Taking the Lead-CISCO System- Cost cutting policies of Organization.

UNIT II
Organizational COURSE OBJECTIVE-Mission-Operative Goals. Importance of Goals-
Organizational Strategies and Design-Importance and Consequences of poor Organizational
Design. Organization stake holders-Top managers and orgn Authority –Top managers and
Organisational Ethics –Untemporary Trends in Organization Design Current Challenges and
Practices in Org Design of Strategy - Starbucks cofte Co, Johnson+Johnson - Use of Animal in
cosmetic testing is it Right to use child Labour, Asea Brown Brover (ABB)

UNIT III
Organization structure –Authority –How and why vertical Differentiation occurs-control- Factors
Affecting the shape of the Hierarchy principal of Bureaucracy-Influence of information-
Processing - Perspective on structure Functional structure –Geographical sturuture-Market
structure-Matrix Structure-Horizontal structure –Hybrid Structure- Application of Structural
Design- Current challenges and Practices in Organization structure cases. Xerox, Microsoft copp,
Blue Bell - Creameries Inc… shake up at DUPONT, Wal-Mart Goes National ,Then Global

UNIT IV
Strategy and External Environment-Environmental Domain Functional-Level Strategy- Business
Level Strategy Corporate Level Strategy- Organizational Eco systems- Population Ecology-
Organization Level-Technology and Organ. Effectiveness – Manufacturing Technology- Service
technology mass production –Advanced Manufacturing Technology Impact of Technology on
Job Design.
UNIT V
Current Challenges and Practices in Open system Design Elements. Google’s Global Ambitions-
Tommy Hilfiger Toyota Motor corporation-Taking the Lead Volleswapen – Charles Corp
.Organization SIZE, LIFE CYCLE and Control Organization Bureaucracy and control
Organization culture – Ethical values in organization . INNOVATION and CHANGE- Innovate
or perish- Technology change- Evolutionary and Revolutionary change in organization-
Managing change- managing the innovation Process- Innovation and Information Technology
Current Challenges and practices in internal Design Elenments.Kelloys Rapid product innovation
Fortaking innovation at 3m TNT-UK Organization Theory and Design , Richard .L. Datt
Vanderbilt university THOMSON.

Reference books: Organizational Theory , Design and Change Gareth R.Jones-Pearson.

 INDUSTRIAL RELATIONS AND L T P C
LABOUR LEGISLATION
3 0 0 3

COURSE OBJECTIVE
This course will help the student to get exposure on Industrial Law. Understand the relations ship
between the employee, employer, union and government and to have awareness of various
industrial laws relating to employees.
Course Content
UNIT I
Factories Act, 1948, Industrial Dispute Act, 1947

UNIT II
Industrial Employment (Standing Order) Act, 1946, Employee Provident Fund & Miscellaneous
Act, 1952, Trade Union Act, 1926

UNIT III
Payment of Wages Act, 1936, Minimum Wages Act, 1948, Employee State Insurance Act, 1948

UNIT IV
Payment of Bonus Act, 1965, Payment of Gratuity Act, 1972

UNIT V
Workmen Compensation Act, 1923, Maternity Benefit Act, 1961, The Apprentice Act, 1961

References:
1. N.D.Kapoor (2006), Industrial Law, Himalaya publishers
2. S.C.Srivastava (2009), Industrial Relations and Labour Laws,Vikas.
 KNOWLEDGE MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE
The student will be able to understand the concept of knowledge management and scope and
significance. The student will understand to utilize integrate the technology. This course will help
the students to create and collaborating knowledge sharing and delivering value based
knowledge. The course will expose to the students how knowledge management helps global
corporations in.
Course Content

UNIT I
Introduction - Building a Global Strategy around Knowledge Sharing -Identifying and
integrating Technology

UNIT II
Leading a Knowledge-Driven Company – Knowledge-Sharing Bedrock: Building a Foundation
of Trust – Stripping Management Control over Information – Build or Buy a Knowledge System

UNIT III
Custom-Made and Off-the-Shelf Solutions – Turning the IT Department into Something
New– Encouraging the Flow of Knowledge

UNIT IV
Letting Customers Guide – Recognizing Knowledge Sharing – Building the Critical Mass
– Strategies for Building Communities – Creating Virtual Teams

UNIT V
Knowledge Based Products and Services – Practical Education: Letting the organization
grow – Metrics: Outcomes from the Flow of Knowledge – Speculation for the Future.

Reference Books:
1. Knowledge Management Shelda Debowski Shelda Debowski’ - 2010, Wiley India Pvt.
Ltd.
2. Knowledge Management Rajiv Shaberwal Rajiv Shaberwal – 2010, PHI.
 CREATIVITY & INNOVATION L T P C
MANAGEMENT
3 0 0 3

COURSE OBJECTIVEs: To enable students to understand creativity and innovation

management. This course will help to understand individual and group creativity, generation of
creative ideas in group and brainstorming.

Course Content
UNIT I
Realm of creativity - can creativity be enhanced – Road blocks and block buster’s – Puzzles of
creativity – The body and the mind as root of human creativity – Spiritual and social roots of
creativity – Entrepreneurial and Empowerment creativities – Quality of creativity. Quiz – Mental
Gym – Case study

UNIT II
What is creativity – individual and group creativity – convergent thinking – divergent thinking
and Generation of creative ideas is individual- Thinking Hats methods – redefinition techniques
– Random stimulus - generation of creative ideas in groups – Brainstorming – Reverse
Brainstorming – synaptic – Morphological Method, Creativity, Exercises Mental Gym-The way
the mind works, Diff between lateral and vertical thinking

UNIT III
Attitudes towards lateral thinking – Basic nature of lateral thinking – techniques – The
generation of alternatives – challenging assumptions – innovation – suspended judgment -
analogies – The new word PO CASE STUDY

UNIT IV
LATERAL Thinking – Mental Gym -What is a problem – defined problems – CreativeProblem
Solving – Models of techniques of Creative Problem solving – Creative problem solving – A
comparison of creativity Techniques – Mental Gym Quiz-Blocks of creativity – Fears and
Disabilities

UNIT V
Energy for your creativity – formative Environment and Creativity – Adult Environments –
Pumping your creative muscels – Environmental Stimulants of creative – making your
environment more Creativgenic – The creative Life Quiz – Mental Gym – Case Study.
Total=30
References:
1. Training Creative Thinking - Davis Gary and Scott New York Pub, Lifelong
Creativity – Pradip N 2.Khandwalla Tata Mc Graw Hill, Managing creativity For
Corporate Excellence – N Rastrgi Mac Millan, Lateral Thinking – Edward de Bono
 INTERNATIONAL HRM L T P C

3 0 0 3

COURSE OBJECTIVE:
This course will help the student to get exposure on how global business realize the huge
potential they can tap in the developing nation. IHRM is emerging as a crucial factor since
organizations are run by people.

UNIT I
International Human Resource Management – Concept, Nature, Scope – Difference between
IHRM & Domestic HRM – Developing IHRM strategies – Case Studies –

UNIT II
Globalization & HRM – Stages in Internationalization of Business – IHRM Approaches – Cross
Cultural Implications – Culture and Organization Performance – Case Studies

UNIT III
-Staffing of Multi Nationals – Planning, Recruitment & Selection – Trends in International
Staffing – Training & Development – Training Strategies – Expatriate Training – Cross Cultural
Training – Trends in Training for Competitive Advantage – Case Studies -International Business
Structure – Types of Multi national Structure

UNIT IV
Performance Management in International Organizations – Variables influences performance of
expatriate – International Compensation management – Variables influences Compensation –
issues in compensation – Case Studies

UNIT V
Repatriation – Concept – Benefits from Returnes – Challenges of Re-entry – Repatriation
Process – Managing Repatriation – International Industrial Relations – Nature & Approach –
Case Studies

References
1. International HRM, K.Aswathappa& Sadhna Desh, Tata McGraw Hill, 2010
2. International HRM, S.C. Gupta, Mac Millan, 2010
3. International HRM, Peter J. Dowling, Denice E.Welch, Thomson Leaning, 2010
 ORGANISATION CHANGE & L T P C
DEVELOPMENT
3 0 0 3

COURSE OBJECTIVE: To enable students to understand organizational change and

development, frame work and dimensions of change which results into better performance.

Course Content
UNIT I
Organizational Change – Concept, Framework – Perspective of Organizational Change – Factors
determining Change – Dimensions of Change – Theories of Change – Forces of Change – Case
Studies

UNIT II
Models of Change – Types of Change – Resistance to Change – Managing the resistance &
Change – Change Agent – Role & Skills – Implementation of Change – Organizational Culture
and Change – Case Studies

UNIT III
Organizational Development – Concept, Characteristics – Assumptions of OD – Model of OD –
OD Process – Diagnosing Organization, Group & Jobs – Collecting & Analyzing the information
– Feeding Back information – Leading & Managing Change – Evaluating the OD interventions –
Case Studies

UNIT IV
Human Process interventions – Individual, Interpersonal & Group Approaches, Organization
Process Approaches – Techno structural Interventions – Restructuring Organizations, Employee
involvement & Work Design – Case Studies

UNIT V
HRM Interventions – Performance Management, Developing & Assisting members – Strategic
Interventions – Competitive & Collaborative Strategies, Organizational Transformation – OD in
Global Setting – OD in Private & Public Sector Organizations – Case Studies

References:
1. Radha R. Sharma (2010), Change management concept and applications, TMH
publishers
2. JIM Grieves (2010), Organisational change, Oxford publishers
3. Organisational Development, French and Bell,2008
 STRESS MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE:
To understand stress and techniques to manage the same-The students will be able to understand
what is stress, the ill effects of stress, what are the causes and remedies to overcome stress and
manage crisis

Course Content
UNIT I
Meaning and Definition-sources of stress –consequence of stress-burnout-symptoms of Burnout-
stress verses Burnout-model of stress-strategies for coping stress (individual and organizational
strategies) –case study

UNIT II
Charge Management-process of charge-resistance to charge-overcoming resistance to charge-
stress resistance to change-counselling-need for counseling, types of counselling,dealing with
making, steps in decision making-decision making technique decision making and stress-case
studies

UNIT III
Principles of Time management-inability to say no-procrastination-delegation-getting organized-
communication-process-barriers-overcoming barriers of communication-role of technology and
tools for effective time management-role of group cohesiveness conflict resolving and stress-case
studies.

UNIT IV
Career plateauing- types of career plateauing-managing the plateau-crisis management meaning-
issues-managing crisis-crisis management decision making

UNIT V
Creativity-process of creativity-Barriers –developing creativity-Brain strategy-Humour at work-
team spirit-reducing conflict with humour-self development-principles of self Development-
ways to develop positive mental attitudes –meditation for peace –yoga for life-problems-when to
council-counselling and stress management-problem solving and decision.
Reference Books:
1. BahtiaR.L.,”The Executive Track: An action plan for Self development”, Wheeler
Publishing, New Delhi,1996.
2. Chakaravarthy S.K.,”Human Values for Managers,” Wheeler Publishing, New
Delhi,1996.
3. Frances A.Clark,”Total Career Management”, Mc Graw Hill/ Henley Management
Series,1995.
4. Jeff Davidson,” Managing Stress”, Prentice Hall of India, New Delhi,1996.
 HUMAN PSYCHOLOGY L T P C

3 0 3

COURSE OBJECTIVE:
This course will help the students to understand human psychology, methods in psychology,
nature and scope of psychology and various branches of psychology.

Course Content
UNIT I
Introduction to psychology , Methods in Psychology, Quantitive Analysis:Concept and definition
of psychology . Nature and Scope. Branches of psychology. Application of psychology to society
and social problems. Characteristics of psychological studies, observation . Survey method,
Clinical and case study method. Experiomental method. Application of the method. Measures of
central tendency and dispersion. Correlation, Levels of measurement. Reliability and validity.
Application in test constrction.

UNIT II
Structure of neuron, nerve impulses, synapse and neurotransmitters. Central and peripheral
nervous system-structure and neural control of behaviour. Hemispheric spectalisation. Endocrine
system and hormonal control of behaviour. Application of hemispheric knowledge to diagnostic
COURSE OBJECTIVEs. Individual Differences: Heredity and environment. Life span
development tasks. Sensitive or critical periods of development in human life cycle and its
application. Preceptual process. Es. Perceputal organization. Perception of form, colour, depth
and time. Perceptual readiness and constancy. Role of motivation, social and cultural factors in
perception. Application of knowledge of perception to skill development (e.g.for certain jobs like
that of driving, airline pilots etc.)

UNIT III
Classical conditioning and operant conditioning. Modeling and observational learning. Transfer
of training. Learing and motivation. Application of the above to the improvement of academic
performanve in education. Physiological basis of memory. Memory and forgetting. Measurement
of memory (Recall, Recognition,Relearning).Short term and memory . Theores of forgetting
(Decay and Interference theories and Repressive forgetting). Application of Mnermonic devices
etc, to improving memory. Concept of formation. Nature and development of thinking. Language
and thought and acquisition of language, Problem solving. Creative thinking and its applications.

UNIT IV
Definition and concept. Theories and models of Intelligence. Measurement of intelligence and
aptitude. Exceptional intelligence. Mental retardation.Concepts of multiple, emotional and
artificial intelligence and their application. Definition and concept of instinct, needs, drives and
motives. Theories of motivation aned their application (drive reduction theory, Maslow’s
motivational hierarchy). Social motivation: Achievmentm power , affiliation motives and
influence of early experiences. Physiological basis of emotion.Theories of emotion (James-
Lange and cannon-Brand theories, cognitive physiological theory). Concepts and Definition of
personality. Sutdy of personality(Trait, type and eclectic approaches) Development of personality
(Freud, Erikson, Biological and socio-cultural determinants).Measurement of Personality
(Projective tests, pencilpaper tests). Application of personality profiles in fitting a person to a
job.

UNIT V
Concept and definition. Factors affecting adjustment (frustration and confliec).Sources of
stress and reactions to stress. Coping with stress.Application of stress management techniques.
Socio-cultural factors and behaviour. Development of attitudes, stereotypes and prejudice,
Measurement of Attidutes(Thurstone, Likert attitude scale and Bogardus Social Distance scale ).
Strategies for reducing prejudice and changing attitude. Person perception, implicit personality
theory and integrating impressions. Application of person perception to impression
management.Health and mental health (Yoga, meditation and relaxation therapies).
Education(Programmed through group cohesiveness and leadership). Industry (Assessment
centre approach in selection, recruitment and training ). Environment (man-nature interation,
personal space concept, pollution reduction) Information technology (Application to commercial,
educational and health areas).

Reference Books
1. Introduction to Psychology, Kuppusamy, Asia Publishing House
2. Social Psychology, Baron and Byrne Tate McGraw Hill
3. Introduction to Social Psychology, Lindgren.
 COMPETENCY MAPPING L T P C

3 0 0 3

COURSE OBJECTIVES:
The student will be able to understand the definition and the concept of competency and
competency mapping. It helps to identify the features of competency methods, approaches of
competency mapping. The student will understand the procedures and steps involved in
competency mapping and also to understand the developing competency models and using
competency profiles in HR decisions.

UNIT I
Meaning, Definitions and Concept of Competency and Competency Mapping- Competency
Methods In Human Resource Management- Features Of Competency Methods. Competency
Mapping Procedures and Steps

UNIT II
Business Strategies – Performance Criteria- Criteria Sampling- Tools For Data Collection-
Validating The Competency Models- Shortcut Methods- Competency Mapping For Future Jobs.

UNIT III
Approaches to Competency Mapping – Using Competency Profiles In HR Decisions- Difference
Between Skill And Competency – Components Of Competency- Competency Assessment –Of
Competency Mapping Methods Of Data Collection For Mapping

UNIT IV
Critical Incident Techniques – Expert Panels- Surveys – Job Task Analysis- Behavioral Event
Interview – Competency Application- Role Of Competency – Identification Of Role
Competency, Data Recording And Analyzing The Data

UNIT V
Content Analysis Of Verbal Expression – Validating The Competency Models – Categories Of
Competencies – Differentiating The Competencies – Functional Or Technical Competencies –
Leadership And Managerial Competency

Books:
1. A Hand Book Of Competency Mapping – Seema Sanghi –Response Books, 2010
2. Competency Based HRM – Ganesh Sharmon – Tata Mcgraw-Hill, 2004.
 COMPENSATION MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE
This course will help the student to get exposure on Compensation Management. The student
will be able to understand the different theories, legislations, schemes relating to the
compensation management. This course will help the students to understand the new trends in
compensation management and recent changes in the compensation management.

Course Content
UNIT I
Compensation – Concept, dimensions & system – Rewards – Concept – Non Financial
Compensation System – Economic Theory – Behavioural Theory – New trends in Compensation
Management – Case Studies.

UNIT II
Compensation Strategy at Macro Level – Wage Policy – Wage Determination – Pay Fixation –
Collective Bargaining – Pay Commission – Compensation Strategy at Micro Level – Job
Evaluation – Methods & System – Case Studies.

UNIT III
Salary Progression – Methods of Payment – Competency based compensation – Incentive
scheme Types, Merits & Demerits – Performance Appraisal – Strategic Perspective on Benefits –
Factors, Classification – Case Studies

UNIT IV
Minimum Wages Act, 1948 – Payment of Wages Act, 1936 – Equal Remuneration Act, 1976 –
Managerial Remuneration – Tax Planning – Salary Structuring – Recent trends in Taxation –
Case Studies.

UNIT V
Voluntary Retirement Scheme – International Compensation – Package & Problem – Recent
Changes in Compensation Strategy – Case Studies

References:
1. Compensation & Reward Management, B.D.Singh, Excel Books, 2006
2.Compensation, Milkovich & Newman, Tata McGraw Hill, 2007.
 STRATEGIC HRM L T P C

3 0 0 3

COURSE OBJECTIVE
This course will help the student to get exposure on Strategic Human Resource Management.
Understand the different strategies relating to human resource management.

Course Content
UNIT I
Human Resource functions in India – Emergence of Human Resource Management – Distinctive
features of human resource management – Strategic Human Resource Management – Aligning
human resource to corporate strategy – Human Resource Management in practice – Case Studies

UNIT II 7
Organization Socialization process – Mentoring – Organizational Culture – Organizational
Change – Human Resource Planning – Employee Resourcing – Recruitment & Selection process
Placement – Case Studies.

UNIT III
Performance Management – Performance Appraisal System – Reward & Performance
Management – Motivation – Job Redesign – Job Enlargement – Wage Structuring – Wages &
Salary policies – Legal frame work – Wage differentials – Job Evaluation – Incentive Payment
system – Payment by result – Case Studies.

UNIT IV
Training Methodologies – Management Development – Career Development – Succession
Planning – Welfare & Health – Industrial Relations – Concept, Scope– Changing Values &
impact

UNIT V
Trade Unionism – Employee participation in management – Collective Bargaining – Grievance
Procedure – Case Studies.Human Resource Outsourcing – Planning Retirement – Human
Resource Management in Indian Context & International Context –Ethics in India – Work &
Business Ethics – Corporate Social Responsibility – Corporate Governance – Case Studies
References Books
1.Strategic Human Resource Management, K.Prasad, Mac Millan
2.Strategic Human Resource Management, Tanuja Agarwal, Oxford
3.Strategic Human Resource Management, Thomson Learning
 TEAM MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVEs
The student will be able to understand its meaning, definitions and the concept of team
management and its importance. It helps to study be behavior of team members and to manage
team effectively.

UNIT I
Meaning, definitions, concept of team –team work, team Management- Role of team,
significance of team management

UNIT II
Communication in groups and Teams -Team communication performance strategies. Team works
and Team Building Motivation and problem solving skills for effective decision making.

UNIT III
Management of Teams – Strategies for managing Team conflict - different types of conflict -
reasons for conflict. Morale and decision making skills for effective team management

UNIT IV
Job satisfaction of team members – factors influencing to motivate team members

UNIT V
Some Management insights for improving organization effectiveness.

Reference Books
1. Team Development & leadership B.Rathan Reddy, JAICO Publishing House - 2008
2. Leading groups & Team, Bonnie T Yarbrouch ,Cengage Learning,New Delhi - 2009
3. Group Rynamis and Team Building, R.K.Sabu ,Excell Books,New Delhi - 2008
4. High Performance Leadership, G.Vijaya Raghavan, Himalaya Publishing House,
Mumbai – 2010
 SOCIAL AND INDUSTRIAL L T P C
PSYCHOLOGY 3 0 0 3

Course Objective:

The Objectives of this course are to understand human behaviour in social and industrial settings.
A student will be able to comprehend the causes of behaviour as well as the methods of
improvement by going through this course.

Course Contents:

Unit I: Social and Industrial Psychology

Definition, Nature and Background.

Unit II: Social Perception

Non-Verbal Communication, theories of Attribution, Impression formation and impression

management.

Unit III: Social Identity

Self Concept, Self-esteem, Self-efficacy, Self-monitoring and self-focusing.

Social Influence: Conformity, Compliance and Obedience

Unit IV : Interviews, Application Blanks and References

The interview, Application blanks and biographical inventories, References and background
investigations

Employment Testing: Testing abilities, Testing personality, Testing skills and achievements,
Using and not using tests

.Unit V: Safety Psychology

Safety management and safety psychology, Differential accident liability.

Text & References:

Text:

 Robert A. Baron and Donn Byrne, 1995, 7th Ed “Social Psychology: Understanding Human
Interactions”, New Delhi, Prentice Hall of India
 John B. Miner, 1992, “Industrial - Organizational Psychology”, Singapore, McGraw-Hill
References:

 S.C. Tailor, L.A. Peplau and D.O. Sears, 1995, 7 th Ed., “Social Psychology”, New Jersey,
Prentice Hall Inc.
 RECRUITMENT AND SELECTION L T P C

3 0 0 3

Course Objective:

The course aims at clear understanding of the influence of challenging job of recruiting, selecting
and retaining the human capital from the perspective of organizational excellence.

Course Contents:

Unit I:
Recruitment and Placement
Job Analysis, Writing Job Descriptions, Job, Specification, Job Analysis in a Jobless World

Unit II:
Personnel Planning and Recruiting
The Selection Process, Employee Planning and Forecasting, Basic Selection Model: The
Decision Theory Approach

Unit III
Developing and Using Application Forms: The Application Blank, Information Technology
and HR: Recruiting on the Internet, The Global Talent Search

Unit IV:
Employee Testing and Selection
Basic Testing Concepts, Psychological Testing: An Asset in Selection & the Critical Overview,
The Psychometric Testing with special reference to: FIRO – B, BELBIN, MBTI, TAT,
Interviewing Candidates.

Unit V: Retention Management

Basics of Absenteeism, Turnover, Attrition and Retention of HR

Importance of retention
Retention Determinants
Retention Management Process
Retention interventions

Text & References:

Text:
 Blum, M.L. & Naylor, J.C., 1984, Industrial Psychology, CBS publishers and distributors
 Dessler, G., 1997, Human Resource Management, Prentice Hall of India
 Srivastava, S., 1999, Recruitment, Selection & Retention, ABS Course pack
 Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P. Hall

References:
 Barat, N., 1998, Emerging issues in Management, Excel Books, India
 Greenberg, J. & Baron, R.A., 1993, Behaviours in Organizations, Allyn and Bacon, Boston
 Kanungo, R.N. & Mendonca M., 1994, Work Motivation models for developing countries,
Sage Publications, India
 Luthans, F., 1998, Organizational Behaviour, McGraw Hill International
 Potts, Michael, 1998, A-Z of Training & Development, Kogan Page
 Ramnarayan, S. & Rao, R.M., 1996, Managerial Dilemmas: Cases in organizational
behaviour, Tata McGraw-Hill, India
OPERATIONS
& IT
 TECHNOLOGY MANAGEMENT L T P C

3 0 0 3

Course Objective:

To create an awareness among managers of Technology in an organization.

Course Contents
UNIT – I
Meaning of technology – Technology versus Technique – Technology Development –
Technology Transfer - Technology lifecycle - Technological Environmental changes

UNIT – II
Managing Research Function – Research & Development – Product life cycle – multistage
decisions – R&D projects

UNIT – III
Creative process, influence of environmental trends on R & D-Designing & engineering –
Simultaneous engineering – Product Liability and Safety

UNIT – IV
Product life characteristics curve – infant mortality – Human factors in engineering – value
engineering-Flexible manufacturing systems - Synchronized manufacturing –

UNIT – V
Factors of the future - Just in Time – Quality control techniques - Facilities engineering-
Project definition - project proposal process – project planning tools – network models -
controlling cost &schedule.

Reference Book
Technology management – C. S. V Moorthy, Himalaya Publishing House, First edition
2006.
 WORLD CLASS MANUFACTURING L T P C

3 0 0 3

COURSE OBJECTIVE:
To enable the students to understand the principles, practices and applications in World-
Class Manufacturing.

Course Contents
UNIT –I
The emergence of Information age – Business Challenges of the information age – Operating
Environment of Information age business – Globalization and international business – India’s
global competitiveness.

UNIT – II
Manufacturing Excellence – World class manufacturing and Information age competition
– Manufacturing Challenges of the Information age – Time based knowledge – Managing
Knowledge – Problems in the manufacturing Industry-Manufacturing excellence and
competitiveness

UNIT – III
World class manufacturing- the need and how to achieve the same– The philosophy of
world class manufacturing – The practices of world class manufacturing – Quality in
world class manufacturing-Overview of systems and tools – Information management
tools – Material processing and handling tools – An assessment manufacturing systems
and tools

UNIT – IV
Competitiveness of Indian Manufacturing – Manufacturing performance and planned
strategies of Indian manufacturing firms – Manufacturing COURSE OBJECTIVEs and strategy
– Manufacturing management practices – IT infrastructure and practices – The manufacturing
strategic Intent framework – Manufacturing Applications – Manufacturing strategy, World class
status and IT use.- overview of India’s status-Business Strategy and global competitiveness

UNIT – V
Generic manufacturing strategies for the information age – Developing strategic thinking
in manufacturing – Issues in strategic planning for world class manufacturing – Implementing
the world class manufacturing plan – Need for performance measurement – Human resource
dimensions in world class manufacturing – Manufacturing strategy - Futile search for an elusive
link – The manufacturing strategic intent classification.
References Books
1. World Class Manufacturing – A Strategic Perspective – B .C .Sahay, KBC Saxena and
Ashish Kumar, I edition, 2007 – McMillan India ltd,2000. Reprinted 2006.
2. The competitive Advantage of Nations, Porter M.E , Free Press, New York 1990.
America’s best: Industry Week’s guide to world class manufacturing plants, John Wiley,
Kinni, T.B, New York 1996.
3.World Class Manufacturing K.Shridhara Bhat
 MAINTENANCE MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVEs:
To enable the students to understand the principles, practices and applications in
Maintenance Management.

Course Contents
UNIT – I
Importance of Maintenance- Roles and responsibilities of maintenance
professionals-

UNIT – II
Safety management- Productivity and maintenance. Scheduled maintenance – preventive
maintenance – predictive maintenance – planned maintenance – corrective maintenance
routine maintenance – inspection, lubrication, calibration and maintenance quality.

UNIT – III
Typical causes of BDM- disadvantages- maintenance as a perspective of asset management-
Total Productive Management –Contract maintenance – Breakdown history and other
maintenance records

UNIT – IV
Technical and financial factors for replacement – Methods of replacement analysis salvaging
spare parts procurement

UNIT – V
Warehousing and logistics management. Emerging trends in maintenance management –
Global scenario- Indian experience – need for maintenance training – Managing obsolescence.

References:
1. Maintenance and spares Parts management – P Gopalakrishnan & A K Banerji.
Prentice Hall of India, 2007
2. Industrial Engineering and Management- O P Khanna. Dhanpat Rai & Sons,2008
Handbook of Quality Management – J M Juran.
 SERVICE MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVEs:
Upon completion of this course, each student should have a good appreciation of the
Theoretical and Practical aspects of service management.

UNIT – I
Services & Society-Nature of services & service Encounters - Customers as the focus of
service Management.

UNIT – II
Service Management in the international Arena -Service Strategy and Competitiveness.

UNIT – III
Technology & its Impact - Service Design & Systems Delivery - Human Resource Management
in services - work measurement in services - locating facilities and designing their layout.

UNIT – IV
Managing Demand and supply in services - Queuing and simulation - Service Quality and
continuous improvement - Tools and techniques of total quality management - Service
productivity and measurement of performance.

UNIT – V
Forecasting demand for service - vehicle routing and scheduling - Project Management -
Linear and Goal applications for service - service inventory system.

Reference Books:
1. Service Operations Management,3rd Edition ,Robert Johnston, Graham Clark, 2008,
Paperback, 552 pages - ISBN13: 9781405847322 - ISBN10: 1405847328
2. Successful Service Operations Management with CD-ROM [Hardcover] Richard D.
Metters (Author), Kathryn H. King-Metters (Author), Madeleine Pullman (Author)
South-Western College Pub; 1st edition 2002 -- ISBN-10: 0324135564 -- ISBN-13: 978-
0324135565
3. Fitzsimmons, James A., and Mona J. Fitzsimmons, Service Management: Operations,
Strategy, and Information Technology, 3rd Ed., Irwin/McGraw-Hill, 2001.
 PRODUCT LIFE MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVEs:
Upon completion of this course, each student should have a good appreciation of the Theoretical
and Practical aspects of product Life management, integrating various aspects
of technology, new product development, Product design areas.

UNIT – I
Introduction to PLM -- Need for PLM -- opportunities and benefits of PLM -- different
views of PLM -- components of PLM -- phases of PLM -- PLM feasibility study -- PLM
visioning. PLM Strategies -- Industrial strategies, strategy elements, its identification, selection
and Implementation -- change management for PLM

UNIT – II
Product Data Management (PDM) -- PDM systems and importance, reason for implementing a
PDM system, financial justification of PDM, barriers to PDM implementation.
Product Design -- Engineering design, organization and decomposition in product design,
product design process, methodical evolution in product design, concurrent engineering --design
central development model -- Strategies for recovery at end of life, recycling, human factors in
product design -- Modeling and simulation in product design.

UNIT – III
New Product Development Structuring new product development, building decision support
system -- Estimating market opportunities for new product, new product financial control,
implementing new product development -- market entry decision, launching and tracking new
product program -- Concept of redesign of product.

UNIT – IV
Technology -- Forecasting Future mapping, invocating rates of technological change, methods of
technology forecasting such as relevance trees, morphological methods and mission flow
diagram, combining forecast of different technologies, uses in manufacture alternative
Integration of technological product innovation and product development in business processes
within enterprises, methods and tools in the innovation process according to the situation,
methods and tools in the innovation process according to the situation Virtual product
development tools for components, machines, and manufacturing plants: 3D CAD systems,
digital mock-up, model building, model analysis, production (process) planning, and product
data technology.
UNIT – V
Product conception process: Business processes, data-process relationship, from the idea
to waste disposal Product structures: Variant management, product configuration, material master
data, product description data, Data models, Life cycles of individualitems, status of items

Reference Books:
1. Stark, John. Product Lifecycle Management: Paradigm for 21st Century Product
Realisation, Springer-Verlag, 2004.
2. Fabio Giudice, Guido La Rosa, Product Design for the environment-A life cycle
approach, Taylor & Francis 2006.
3. Saaksvuori Antti / Immonen Anselmie, product Life Cycle Management
Springer,Dreamtech, 2008.
4. Product Lifecycle Management, Michael Grieves, Tata McGraw Hill, 2009.
 BUSINESS OUTSOURCING L T P C

3 0 0 3

COURSE OBJECTIVE:
Upon completion of this course, each student should have a stronger appreciation of the
Various issues concerned with business outsourcing.
Course Contents

UNIT – I
Outsourcing – Definition, need and scope – Guidelines – Issues – Best practices -
Competitiveness – Evaluation – achieving business transformation -- Business Model.

UNIT – II
Call centres – Evolution, Technology and Success factors.

UNIT – III
Business Process Outsourcing – Service scope, benefits – Indian Scenario – Framework
for execution – Managing transition

UNIT – IV
Business Processes – Types – Strategy and Process of outsourcing – Challenges -- Classification
of BPO outfits – Models – Governance – Legal issues – Regulatory issues.

UNIT – V
Service supplier selection – service level agreement – Transition from BPO to KPO up the value
chain – The road ahead for business outsourcing – Pre-requisites and precautions – Service
quality issues in business outsourcing

Reference Books:
Business Process Outsourcing – A supply chain of expertises – Vinod V. Sople – Eastern
Economy Edition – 2009 Edition – PHI Learning Pvt. Ltd. , New Delhi.
Outsourcing and insourcing in an International context – Marc J. Schniederjans et al –
2008 edition – Prentice Hall of India.
 PROJECT MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVE:
Upon completion of this course, each student should have a stronger appreciation of the
Various issues concerned with business outsourcing.
Course Contents

UNIT – I
Project Management concept-Attributes as a project-Project life cycle-The Project Management
process- Benefits of Project Management- Needs,Identification-Project selection-preparing a
request for proposal-Soliciting proposals-Proposed solutions- Proposal Marketing-Bid/No-Bid
Decision-Developing Winning Proposal-Proposal preparation-Proposal contents-Pricing
Consideration-Proposal Submission and Followup-Customer evaluation as proposals-Types of
contracts-Contract provisions-Case study

UNIT – II
Planning-Project COURSE OBJECTIVE-Work Break-down structure-Responsibility Matrix-
Defining activities-Developing the network plan-Planning for Information system development-
Project Management softwares-Scheduling-activity duration estimates-project start and finish
times-Schedule calculation-Scheduling for information systems development-Case study

UNIT – III
Schedule control-Project control process-Effects of actual schedule performance-Incorporating
project changes into schedule-Updating the project schedule-Approaches to schedule control-
Schedule control for information system development – Resource consideration-Constrained
Planning-Planned resources utilization – Resources leveling- Limited scheduling-Project
Management software – Cost Planning and Performance-Project cost Estimates-Project
Budgeting-Determining actual cost-Determining the value of work performed-Cost performance
analysis-Cost forecasting-Cost control-Managing Cash Flow-Case study

UNIT – IV
Managing Risks-Risks identification-Risks Assessments-Risks recharge planning-Risks
Monitoring-Feasibility-Technical Feasibility-Marketing Feasibility-Socio-Economic
Feasibility-Managerial Feasibility and Function Feasibility- Case study

UNIT – V
Project Manager-Responsibilities of the Project Manager-Skills at the Project Manager-
Developing the skill needed to be a Project Manager-Delegation-Managing Change –
Project Team-Project Team development and Effectiveness- Ethical Behaviour conflict
on project-problem solving-Time Management-Project Communication and Personal
Communication-Effective listening-Meetings-Presentation-Report-Project documentation
and Controlling changes-Types of project organization-Functional type of organization-
Matrix organization-Case study.

Reference Books:
1.Samuel J.Mantel JR., Jack R.Meredith, Project Management, Wiley India, Edition
2006.
2.James P.Clemats and Jack GIGO, Effective Project Management, Thomas South-
Western, Edition 2007.
3. Larry Richman-Project Management step by step, PHI New Delhi, Edition 2008.
4. Santakki.V.C., Project Management, Himalaya Publishing House, Edition 2006.
5. Bhanesh M.Patel, Project Management, Vikash Publishing House Pvt Ltd, Edition
2008.
6. Project Management, Jack Gido and James P Clements, (Edition 2009) Cenage
Learning India pvt Ltd., New Delhi.
 PRODUCTION PLANNING AND L T P C

CONTROL 3 0 0 3

COURSE OBJECTIVE:
To enable the students to understand the principles, practices and applications in
production planning and control-

Course Contents
UNIT – I
Principles, Flow pattern- Types of layout- Facilities location- Single facility layout
problem-- Facilities layout in manufacturing- Modular design concept-Basic steps in
forecasting- Simple average methods- Moving averages- Exponential smoothing- Trend
and seasonality method- Box- Jenkins method- Auto correlation, Auto regressive models
(AR), Moving average models

UNIT –II
Capacity- Measuring capacity- Load- Planned Load- Unplanned load- Capacity
management- Capacity control- Capacity planning- Capacity requirement planning (CPP)
- Inputs to CPP-- CRP output, Benefits and Drawbacks of CRP

UNIT– III
Types of Manufacturing Scheduling- Single machine sequencing- Inputs-Output control--
Forward and backward scheduling- Techniques for sequencing- Optimized production

UNIT – IV
Technology-Quality characteristics- Quality Assurance-Quality and Reliability- Quality
improvement- Management of Quality

UNIT – V
Master Production- Scheduling (MPS) – Gantt chart- Production-Planning for repetitive
manufacturing- for Process Industries (PP-PI).

Reference Books:
1: Holt, Charles C, Franco Modgiliani, John F Muth, and Herbert A.Simon, 1998,
Planning Production Inventories and Workforce, Prentice Hall Inc, New Jersey.
2: Orlicky, Joseph.G, Material Requirement planning, New way of life in Production
Inventory Management, McGraw-Hill, New York, 1975.
3.PRODUCTION PLANNING AND CONTROL, Text and cases by S.K.MUKHOPADHYAY,
2ND EDITION PHI
 MATERIALS MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVES
To understand the working of a materials management department, Aspects of
Stores management, Warehousing management and material requirement planning.

Course Contents
UNIT – I
COURSE OBJECTIVEs of materials management, organization of material function, materials.
Planning, codification & standardization, value analysis in material management.

UNIT – II
Warehousing management, purchasing cycle, materials handling

UNIT – III
Vendor rating, contract management. Legal aspects of buying spare parts management,
material requirement planning,.

UNIT – IV
Capacity management, Forecasting, Product & Processes, Just-in-time manufacturing,
TQM, Incoming, Material quality.

UNIT –V
Cost-effectiveness & performance management, material management, Information
system, stores management, material management

Reference books
1. J.R. Tony Arnold & Stephen N. Chapman, Introduction to Materials Management,
Pearson Education Inc, 2001.
2. P. Gopalakrishnan, Purchasing and Materials Management, Tata McGraw Hill
Publishing Company Limited, New Delhi, 2001.
3. P. Gopalakrishnan & M. Sundaresan, Material Management an Integrated Approach,
Prentice – Hall of India Private Limited, New Delhi, 2001.
4. A.K. Datta, Materials Management, Inventory Control and Logistics, Jaico Publishing
house, Mumbai, 2001.
5. A.K. Datta, Materials Management Procedures, Text and Cases, Prentice- Hall of India
Private Limited, New Delhi, 2001.
6. P. Gopalakrishnan & A.K. Banergi, Maintenance and Spare Parts Management,
Prentice Hall of India Private Limited, New Delhi, 2001.
 LOGISTICS AND SUPPLY CHAIN L T P C

MANAGEMENT FOR OPERATIONS 3 0 0 3

COURSE OBJECTIVE:
To enable the students to understand the principles, practices and application in Logistics
and supply Chain Management.

Course Contents
Syllabus:
UNIT I
Importance and Scope of Supply chain, Supply Chain Strategies, Drivers of Supply Chain,
Examples of Supply Chains and integrated view of Supply chains-

UNIT II
Managing Supply & Demand, Significance of Forecasting, Aggregate Planning Strategies,
Inventory Models,

UNIT III
Safety Inventory, procurement & Outsourcing Strategies, SRM and Strategic Sourcing-
Various Distribution Models, Warehouses as Integrators in Supply Chain, Distribution Network
Planning, Modes of Transportation, Design Options for a Transportation network-Pervasiveness
of Information Technology in Supply Chain Management – ERP, RFID, GPS, E-Procurement.
Frame work for strategic alliances –

UNIT IV
3 PL / 4 PL, performance Metrics in Supply Chain, risk management, CRM-The Frame
work and four driving forces of Globalization,

UNIT V
Risk management in Global Logistics, Containerization, Export-Import procedures in detail.

Reference Books
David Taylor and David Brunt, Manufacturing Operations and supply Chain
Management, Vikas Thomson Learning, 2001.
Philippe –Pierre Dornier, Global Operations & Logistics, John Wiley & Sons Inc.
New York, 2002.
Monezka / Trend/ Handfield, purchasing and Supply Chain Management, Thomson
South-Western College Publishing, 2000.
B.S.Sahay, Supply Chain Management for Global Competitiveness, Macmillan India
Ltd., Delhi 2000.
David Hutchins, Just in time, Jaico Publishing House, Mumbai 2001.
David Simchi – Levi & Philip Kaminsk, Designing and managing the supply Chain, Mc
Graw Hill Companies Inc, 2000.
Donald J.Bowersox & David J.Closs, Logistical Management, Tata Mc Graw Hill
Editions, New Delhi,2000.
Jermy F.Shapiro, Modeling and Supply Chain, Thomson Learning, 2001.
Martin Christopher, Logistics and Supply Chain Management, Financial Times
Management, 2000.

SOFTWARE ENGINEERING AND PROJECT L T P C

 MANAGEMENT 3 0 0 3

COURSE OBJECTIVES:
To learn about Software Engineering Practice, Process Models, Design Engineering, Web
applications and Software Project Management
Course Contents
UNIT I
PROCESS MODELS
Introduction to Software Engineering – Changing nature of software – software Myths – Generic
view of process – Capability Maturity Model Integration – Process Patterns and Assessment –
Process Models – Process Technology – Waterfall Model – Incremental Model – Evolutionary
Models – Specialized Process Models – Unified Process – Agile Process – Agile Process Models

UNIT II
SYSTEM ENGINEERING
Software Engineering Practice – Communication Practices – Planning Practices – Modeling
Practices – Construction Practice – Deployment – System Engineering – Modeling – Simulation
– Business Process Engineering – Product Engineering – System Modeling – Requirement
Engineering Tasks – Initiating the Requirements Engineering Process – Eliciting Requirements –
Developing Use-Cases – Building the Analysis Model – Negotiating Requirements – Validating
Requirements

UNIT III
DESIGN & TESTING STRATEGIES
Design Engineering – Design Process and Design Quality – Design Concepts – Design Model –
Pattern-Based Software Design – Testing Strategies – A Strategic Approach to Software Testing
– Strategic Issues – Test Strategies for Object Oriented Software – Validation Testing – System
Testing – The Art of Debugging

UNIT IV
WEB ENGINEERING APPLICATION
Web Engineering – Web App Engineering Layers – Web Engineering Process – Web Engineering
Best Practices – Design for Web Apps – Design Issues for Web Engineering – Web E Design
Pyramid – Interface Design – Aesthetic Design – Content Design – Architecture Design –
Navigation Design – Component Level Design – Hypermedia Design Patterns – OOHDM –
Design Metrics for Web Apps

UNIT V
PROJECT MANAGEMENT & REENGINEERING
Project Management – Management Spectrum – The People – The Product – The Process – The
Project – W5HH Principle – Critical Practices – Component Based Development – CBSE
Process – Domain Engineering – Component Based Development – Classifying and Retrieving
Components – Economics of CBSE – Reengineering – Business Process Reengineering –
Software Reengineering – Reverse Engineering – Restructuring – Forward Engineering – The
Economics of Reengineering

Reference Books:
1. Rohit Khurana , Software Engineering : Principles & Practices , Vikas Publishing House Pvt
Ltd, 2007.
2. Roger S. Pressman, Software Engineering: A Practitioner’s Approach, , McGraw – Hill, Sixth
Edition
3.Carlo Ghezzi, Mehdi Jazayeri, Dino Mandrioli, Fundamentals of Software Engineering, PHI
Learning Pvt. Ltd, Second Edition. 2003
4 Kathy Schwalbe, Information Technology Project Management, Cenegage Leraing India Pvt
ltd, Fourth edition, 2010
5. Sommerville, Software Engineering, Pearson Education, Seventh Edition, 2008 6. B6. Ali
Behforooz and Frederick J. Hudson, Software Engineering Fundamentals, Oxford University
Press, 1996
7. Richard H. Thayer and Edward Yourdon, Software Engineering Project Management, Wiley
Student Edition, 2nd Edition, 2000
8. Capers Jones, Software Engineering Best Practices, McGraw-Hill co, First edition, 2009
9. Frederick Brooks, The Mythical Man-Month: Essays on Software Engineering, Addison-
Wesley publisher, 1995

OBJECT ORIENTED ANALYSIS & DESIGN L T P C

3 0 0 3
COURSE OBJECTIVE:
To enable the students to define and understand the need for object-oriented philosophy, unified
approach and Software development process
To understand the concepts, methodologies and techniques of object oriented analysis & design
and to master OO.

Course Contents
UNIT I
System Development and the Unified Process - System Analyst as a Business problem solver-
Systems that solve Business problems-Required skills of the Systems Analyst- Analyst’s Role in
strategic planning

UNIT II
Object Oriented development & the unified process
Systems Development life cycle-Methodologies. Models, Tools & Techniques-Unified process as
a system Development Methodology-UP disciplines-overview of objectoriented Concepts-Tools
to support system Development-case studies

UNIT III
Modeling & the Requirements discipline
Requirement discipline-System Requirements-Models & modeling-Use case and Domain
classes-Events and use cases-Problem Domain classes-Class Diagram-use case Modeling and
Detailed Requirements-System Process-System Sequence diagram-State chart Diagram-
Integrating object-Oriented Models.

UNIT IV
Design Discipline
Design Activities & Environments-Elements of Design-Design Discipline Activities- Network
Design-Databases and Data base Management Systems-Data base Design within the UP - Design
System User-Interface, System Interfaces, Controls and Security - Designing the user-Interface
Layer Identifying & classifying Inputs & outputsunderstanding the user Interface- Guidelines for
Designing user Interfaces-Documenting Dialog Designs-Guidelines for Designing Windows and
Browser forms-Guidelines for Designing Wed sites-Designing system Inputs, outputs-Designing
Integrity Controls, Security Controls –

UNIT V
Implementation, Testing & Deployment disciplines
Implementation-Testing-Configuration and change Management-Deployment-planning and
Managing Implementation, Testing & Deployment-Current Trends in System
Development.

Reference Books
1. Object-Oriented Analysis & Design with the unifies Process”, Satzinger, Jackson, Burd-
Cengage learning – IInd edition, 2008
2. Object-Oriented Analysis & Design”-Mike O’Docherty, Wiley Pvt.Ltd., May 2005
3. Object Oriented Analysis & Design With Application - Grady Booch, Pearson Education
India, 2006
4. Applying Domain-Driven Design and Patterns - Nilsson, Pearson Education India, 2006
5. Object Oriented Analysis And Design Using Uml: An Introduction To Unified Process And
Design Patterns - Matha, PHI Learning Pvt. Ltd., 2008
6. Object-Oriented Analysis and Design Through Unified Modeling Language - Gandharba
Swain, Laxmi Publications, Ltd., 2010
7. Applying UML and patterns: an introduction to object-oriented analysis and design - Craig
Larman, Prentice Hall PTR, 1998
8. Systems analysis & design methods - Jeffrey L. Whitten, Lonnie D. Bentley, McGraw-
Hill/Irwin, 2007
9. Systems analysis and design - Kenneth E. Kendall, Julie E. Kendall, Prentice Hall, 1999
10. Head first object-oriented analysis and design - Brett McLaughlin, Gary Pollice, David West,
O'Reilly Media, Inc., 2006

E-BUSINESS TECHNOLOGY & L T P C

MANAGEMENT 3 0 0 3
COURSE OBJECTIVE:
To learn the E- business concepts and to implement these applications in business world.
Course Contents
UNIT 1
Introduction to Electronic Commerce – Benefits – Impact – Classification – Application of
Electronic Commerce Technologies – Business Models – EDI – Conventional Trading Process –
Building Block of EDI Systems – Layered Architecture – Value Added Networks – Benefits of
EDI – Applications of EDI -Framework of Electronic Commerce

UNIT II
Network Infrastructure – Local Area Networks – Ethernet – Wide Area Networks – Internet –
TCP/IP Reference Model – Domain Name Systems – Internet Industry Structure -Information
Distribution & Messaging – File Transfer Protocol Application – Electronic Mail – World Wide
Web Server – HTTP – Web Server Implementations – Information Publishing Technology –
Information Publishing

UNIT III
Web Browsers – Hypertext Markup language – Common Gateway Interface – Multimedia
Content – Other Multimedia objects – Virtual Reality Modeling Language -Securing the
Business on Internet – Security Policy, Procedures and Practices – Site Security – Protecting the
Network – Firewalls – Securing the Web Service – Securing Network Transaction – Transaction
Security

UNIT IV
Cryptography – Algorithm – Public Key Algorithm – Authentication Protocols – Digital
Signatures – Electronic Mail Security – Security Protocol for Web Commerce – Electronic
Payment Systems – Online Payment Systems – Prepaid Electronic Payment Systems – Post Paid
Electronic Systems – Requirements Metrics of a Payment System- Search Engines & Directory
Services – Information Directories

UNIT V
Internet Advertising – Emergence of the Internet as a Competitive Advertising Media – Models
of Internet Advertising – Banner Advertisements – Sponsoring Content – Screensavers and Push
Broadcasting – Corporate Web Site – Interstitials – Superstitials – Opt-in’s – Mobile Commerce
– Benefits – Impediments – Mobile Commerce Framework – Agents in E-Commerce – Agent
Technologies – Agent Standards and Protocols – Agent Applications.

Reference Books
B1: Bharat Bhaskar, Electronic commerce: framework, technologies and applications, the Tata
McGraw Hill Publishing Company limited, New Delhi, second edition, 2006.
B2: Michael P.Papazoglow and Pieter M.A.Ribbers, E-Business organizational and Technical
foundations , Wiley –India, 2006 Edition
Ravi kalakota, Marcia Robinson, E-Business 2.0, ADDSION - WESELY , Pearson Education,
Second Edition, 2004.
Brain Stanford Smith, Paul T.Kidd, E – Business Key issues, application & technologies, IOS
press 2004.
Peter Cunningham, Dr. Friedrich Froschl, E- Business Revolution, Springer Verlag Berlin
Heidelberg 1999.
Feng Li, What is E Business? , Blackwell publishing ltd, First edition, 2007.
Dave Chaffey, E Business & E commerce Management, Pearson Education ltd, 2009

DATABASE MANAGEMENT SYSTEM L T P C

3 0 0 3

COURSE OBJECTIVE:
To learn the DBMS concepts and to implement these applications in business world.
Course Contents
UNIT I
INTRODUCTION
An overview to DBMS, Database Architecture, .DBMS Functions, The Evolution of Data
Models, Degrees of Data Abstraction.

UNIT II
RELATIONAL DATABASE MANAGEMENT
The Relational Database Model, A logical view of Data, Integrity rules, Relational set operators,
the data dictionary and the system catalog, Relationship within the Relational Database, Data
Redundancy Revisited, Indexes, codd’s Relational Database Rules.

UNIT III
ENTITY RELATIONSHIP MODEL
Entity Relationship(ER) Model-Relationships, Connectivity and cardinality, Existence
dependence, Relationship strength, Weak entities, Relationship participation, Relationship
Degree, Composite Entities, Developing ER diagram- The need for Normalization, The
Normalization process, Improving the design, Higher level normal forms, Normalization.

UNIT IV
STRUCTURED QUERY LANGUAGE
Structured Query Language-DDL, DML, DCL, Advanced SQL-Set operators, Join operators,
Sub Queries and Correlated Sub Queries, SQL functions, PL/SQL.

UNIT V
TRANSACTION MANAGEMENT AND DATA WAREHOUSING
Transaction Management and concurrency control, Concepts of Object oriented Data base
Management Systems -Data Warehousing-OLAP, Implementation. Data mining- Process and
Applications, Basic concepts in Database Administration

Reference Books:
 Fundamentals of Database Management Systems by Alexis Leon, Mathews Leon, Tata
McGraw Hill Publishers, Second Print, 2010
 Mark Gillenson, Fundamentals of Database Management Systems, Wiley Publications.
Reprint 2008
 Database Management Systems, Raghu Ramakrishnan, Johannes Gehrke, McGraw-Hill,
2003
 Introduction to Database Management Systems, Isrd Group, Tata McGraw-Hill
Education, 2005
 Database Application Development and Design, Michael V. Mannino , McGraw-
Hill/Irvin, 2001
 .Database Systems: A Practical Approach to Design, Implementation and Management,
4/E, Connolly,Pearson Education India, 2008
 Database Management Systems, Patricia Ward, George Dafoulas, Cengage Learning
EMEA, 2006
 Database Management Systems 3e with Cd, Post, Tata McGraw-Hill Education
  Database System Concepts, Abraham Silberschatz, Henry F. Korth, S. Sudarshan,
Mcgraw-Hill, 2010
 Database Principles and Design, Colin Ritchie, Cengage Learning EMEA, 2008
 Database Systems, Peter Rob, Carlos Coronel - 2007

TECHNICAL WRITING & L T P C

DOCUMENTATION
3 0 0 3

COURSE OBJECTIVE
Introducing the career option of managing Technical Writing to the MBA students.
Outlining the concepts and basic aspects of the various role requirements in this profession and
the skills needed
Provide an experience to the students by way of real time situations in the Technical writing
career jobs demanding the skills needed and get them to appreciate the concepts.
.
Course Contents

UNIT I
About Technical Writing
Introduction to technical writing-skills of a Technical writer-Documentation Types

UNIT II
Life Cycle
Integrating DDLC with SDLC-planning the Project-Determining the audience-writing-
Reviewing the Documents. Post Writing Process-Technical editing-indexing - style and
standards-Good Documents

UNIT III
Quality Management
Quality and usability of Documents-setting the standards and style-Guidelines. Structure of the
Document-Organizing information-structuring the information-parts of a Document –
Structuring various documents.

UNIT IV
Technical writer at work
Becoming a Technical writer –Technical writing as a career-writing an impressive-resume-
attending an interview-At work-Team culture.

UNIT V
Tools of the Trade
Language and Checklists-A Dozen Punctuation Rules-Rules of Effective writing- Frequently
Misused words-Checklists.

Reference Books
1. Technical writing –Sajitha Jayaprakash,Himalaya Publishing House,2009.
2. Technical Report writing today-Daniel G.Riordan & Steven E.Paulay,Dreamtech Press, New
Delhi,2004
3. Technical writing-B.N.Basu Prentice-Hall of India Pvt.Ltd., New Delhi,2004.
4. Handbook of technical writing - Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu,
Bedford/St. Martin's, 2008
5. Technical writing 101: a real-world guide to planning and writing technical documentation -
Alan S. Pringle, Sarah O'Keefe, Scriptorium Publishing, 2003
6. Technical Writing - Thomas Arthur Rickard, BiblioBazaar, 2008
7. Technical writing: structure, standards, and style - Robert W. Bly, Gary Blake, McGraw-Hill,
1982
8. The elements of technical writing - Thomas E. Pearsall Allyn and Bacon, 2000 Edition2
9. Technical English: writing, reading, and speaking - Nell Ann Pickett, Ann A. Laster, Harper &
Row, 1980
10. Technical English: vocabulary and grammar - Nick Brieger, Alison Pohl, Summertown, 2002

SOFTWARE QUALITY MANAGEMENT L T P C

3 0 0 3

COURSE OBJECTIVES
· To understand the basic concepts of Software Quality Management
· To study and understand the various issues related to the Quality Management aspects of
computer software
Course Contents

UNIT I
The theory of Software Quality – Introduction – Hierarchical models of Quality – Measuring
Software Quality

UNIT II
Developments in measuring Software Quality – the CASE for Tools & Methods

UNIT III
Quality Management Systems

UNIT IV
The ISO 9000 servers of Quality Management standards Models & standards for process
improvement

UNIT V
Case Studies – Trends in Quality in the future.

Reference Books
 Software Quality Theory & Management 2nd Edition 2003 Alan C Gillies.
 Software Testing Principle & Practice Srinivasan Desikan Gopalaswamy Ramesh Pearson
Education Fourth Impression 2007.
 Software Engineering Principles and Practices Rohit Khurana ITL ESL VIKAS
PUBLISHING HOUSE PVT LTD. Reprint 2008.

SECURITY AND COMPUTER NETWORKS L T P C

3 0 0 3

COURSE OBJECTIVES
· To understand the basic concepts of Computer Networks
· To study and understand the various issues related to the security aspects of computer networks

Course Contents

UNIT – I
Introduction of data communication - Fundamentals of Data Communication – Basic
Terminology – digital Vs Analog signal – Types of communication modes Transmission media –
Bounded media Vs unbounded media – satellite Communication

UNIT – II
Networking Fundamentals - LAN – WAN – MAN - Types of switching techniques – Network
Topology – Baseband Vs Broadband – Repeaters – Bridges - Routers – Switches – Virtual LAN

UNIT – III
OSI Model & TCP/IP Suite – seven layer protocol suite - UDP Vs TCP - Data Transmission
Networks – ISDN - ATM

UNIT – IV
Wireless Mobile Communication - Basic Concept of GSM Networks - Fiber optics
Communications -Types of Optical Transmission modes

UNIT – V
Security – Firewalls - Intrusion Detection Systems (IDS) - Virtual Private Network (VPN),
Disasters Prevention - Recovery Security - Internet Architecture – ARPAnet – Ethernet –Telnet –
SMTP - FTP

Reference Books:
 Rajneesh Agrawal & Bharat Bhushan Tiwari "Data Communication & Computer
Networks", Vikas Publishing House Pvt Ltd, 2007 Edition
 Kuldee[ singh Kohar “ Network Security”, Vayu Educational of India, First Edition
(2009)
 Dietor Gollmann," Computer Security", Willey India, Second Edition (2008)
 Michael E. Whitman and Herbert J. Mattoro, "Principles of Information Security",
 Thomson Course technology, second edition (2007)
 TCP / IP guide by charles kozierok
 Andrew Tanenbaum “Computer Networks” , Prentice Hall Professional, 2003
 Kurose “Computer Networking: A Top-Down Approach Featuring the Internet, 3/e”,
Pearson education India, 2005
 Williams Stallings “Data and computer communications” - Pearson Education India,
2007

ENTERPRISE RESOURCE PLANNING L T P C

3 0 0 3
Course Outline
The course aims to provide an understanding of the issues involved in design and
implementation of ERP systems. It focuses on the cross -functional processes and integration of
events/transactions across different functional areas in organizations.

Course Contents
UNIT 1
Overview of ERP
Introduction of ERP, Need of ERP, Advantages of ERP, Growth of ERP, Features of ERP, MIS
Integration, ERP drivers, Trends in ERP, ERP in India.

UNIT 2
Communication in ERP Systems
Enterprise Integration Application Tools for ERP, Network Structure of ER P System, ERP Work
flow, Process modeling for ERP Systems.
ERP and Related Technologies: Business process Reengineering (BPR), Management
Information System (MIS), Decision Support Systems (DSS), Executive Support Systems (ESS),
Data Warehousing, Data Mining, Online Analytical Processing (OLTP) , Supply Chain
Management (SCM), Customer Relationship Management (CRM).

UNIT 3
Control & maintenance of ERP
Finance, Production planning, Sales & Distribution, Human Resource Management (HRM),
Inventory Control System, Quality Management, ERP Market.

UNIT 4
ERP Implementation Life Cycles
Evaluation and selection of ERP package, Project planning, Implementation team training &
testing, End user training & Going Live, Post Evaluation & Maintenance.

UNIT 5
ERP- Resource Management Perspective
Business Modules in ERP Packages, Finance, Production, Human Resource, Plant Maintenance,
Materials Management, Quality Management, Sales and Distribution, Resource Management.

Suggested Readings
1. ERP Demystified, Alexis, Leon, Tata McGraw Hill.
2. ERP Concepts and Practices, Garg, V.K. and Venket, Krishna, N.K., PHI Publications.
3. ERP: A Managerial perspective, Sadagopan, S ,Tata McGraw Hill.
4. Enterprise Resource Planning, Shankar, Ravi & Jaiswal, S , Galgotia Publications.
5. Enterprise Resources Planning and Beyond. Langenalter, A. Gary, St. Lucie Press, USA.
International Business

L T P C
FOREX BANKING
3 0 0 3

Course Objective:
This course focuses on the practical aspects of Forex Banking Management. It will also help the
students to translate their theoretical knowledge into practical dimensions of Forex Banking.

Course Contents:

UNIT I: The role of the financial system and Banking theory

Financial institutions – financial markets – the financial system and the real economy Role and
functioning of International banks – commercial banks and creation of money – Building
Societies

UNIT II: Money, Capital Markets

Discount markets – parallel markets – monetary policy and money markets – significance of
capital markets -bonds – equities

UNIT III: Structure of interest rates 'Administered' and market-determined interest rates –
loan able funds v liquidity preference theories – term structure - risk and term premia – various
theories: pure expectations, market segmentation, preferred habitat –rates

UNIT IV: Foreign exchange market Exchange rate risk

Nature of forex markets - Interest Rate Parity – International Fisher Effect – Purchasing Power
Parity Risk management

UNIT V: International Capital Markets

Eurobonds – financial globalizations – regulation of the currencies.

Text & References:

Text:

 Van Horne, James C., Financial Markets Rates and Flows, 6th edition, Prentice Hall, Inc.,
New Jersey, 2001.

References:

 Bhattacharya, Hrishike,Working capital management: strategies & techniques ,P.H.I.,New

Delhi,2005
 Fabozzi, Frank J,Foundation of finanical markets and institutions,3rd,Tata McGraw Hill,New
Delhi,2006
 Hull, John C,Fundamentals of future and options options markets,4th,Tata McGraw Hill,New
Delhi,2002
 Pathak, Bharti V,Indian financial system,Pearson Education,New Delhi,2003
 Krugman, Paul R,International economics theory and policy,6th,Pearson Education,New
Delhi, 2006
 Hull, John C,Options,futures & other derivations,6th,Pearson Education,New Delhi,2006

L T P C
GLOBAL CORPORATE SOCIAL RESPONSIBILITY
AND SUSTAINABILITY MANAGEMENT 3 0 0 3
Course Objective:

The main purpose of this paper is to make the managers of tomorrow aware of the imperative
need to recognize and address the global environmental and social impacts of their activities
which, together with profits are popularly known as the ‘triple bottom line’ issues of
Sustainable Development (SD).

Course Contents

UNIT I: Introduction

Definitions, relevance and need for internalization of CSR & sustainability management for
corporations, Principles of Sustainable Management, Triple Bottom Line – TBL/3BL: ‘People,
Planet, Profit : the social, environmental, and financial accountability of businesses

UNIT II: Principles of Sustainable Management (SM)

Social and environmental sustainability challenges, Integration of SM with commercial and

economic success, Current practices of sustainability in business, Global issues and major
frameworks, Scientific foundations and economic principles

UNIT III: Strategic Corporate Social Responsibility

Bottom of The Pyramid: Social Responsibility or Market Opportunity, Corporate Strategy and
CSR, What CSR Is and Is Not, A Moral Argument for CSR, A Rational Argument for CSR, An
Economic Argument for CSR, Why is CSR Relevant Today, CSR: Do Stakeholders Care?

UNIT IV: The Strategic Context of CSR & its Implementation

The Strategic Lens: The E.S.C.S. Framework, Positive Brand Building, Crisis Management, CSR
Business Plan of Action - Short Term & Medium term, Implementation From a Strategic
Perspective: Planning, Implementation From a Firm Perspective: Action
Managing Global Corporate Social Responsibility: Issues:Organizational Issues, Economic
Issues, Societal Issues

UNIT V Triple Bottom Line (TBL/3BL) – the goal of sustainability

Definition, The Bottom Lines, Arguments in favor of the concept, Arguments against the
concept, Legislation
Monitoring and Reporting Systems :Energy, Environment and Social Audits; Sustainability

Reporting

Text & References:

 William B. Werther Jr.& David Chandler,” Strategic Corporate Social
responsibility ,Stakeholders in a Global Environment “, SAGE Publications

References:

 Kotler Philip & Nancy Lee, “Corporate Social Responsibility: Doing the Most Good for your
company and your Cause”, John Wiley & Sons, Inc.
 C. K.Prahalad & Allen Hammond,” Serving the World’s Poor, Profitably”, Harvard Business
Review, September 2002
 Kotler P & Roberto EL,” Social marketing. Strategies for changing public behavior. New
York, Free Press, 1989. xii,
 Andreasen Alan R.,” Ethics in Social Marketing “ Georgetown university Press, 2001
 Doppelt Bob ,” Leading Change toward Sustainability, A Change-Management Guide for
Business, Government and Civil Society”, Greenleaf Publishing, 2003

L T P C
Mergers, Acquisitions and Re-Structuring
3 0 0 3

Course Objective:
The course aims to make students learn how to analyze the mechanisms underlying the creation
(and destruction) of value in mergers, acquisitions and corporate restructuring. The students will
learn to examine the reasons to acquire, choice of target and recognition of the anticipated
challenges, risks and pitfalls of the approach. They will also study some instances of corporate
restructuring, whether they are driven by strategic considerations of external pressures, and
again, the potential sources of value creation, risks and challenges.

Course Contents:
UNIT I: Basics of Mergers and Acquisition
Corporate Restructuring-objectives of merger, demerger, acquisition, types of merger,
competition, Bill 2002 Horizontal, Vertical, Congolmerate, Case studies on Tata Tetley, HLL
Restructuring, OBC-GTB, BSNL; MTNL

UNIT II: Introduction to Acts and policies

Merger & Acquisition and Amalgamation as per AS-14.
De-mergers and Reverse Mergers
De-merger, spin off, split up, tax advantages of demerger, Reverse Merger (L & T-Grasim).
Role of SEBI
SEBI regulations on Merger & Acquisition, Takeover Code

UNIT III:
Defensive Strategies
Defensive actions on takeover bids
Merchant Banking and M&A
Role of Merchant Bankers in Mergers & Acquisition

UNIT IV:
M&A Models and Theories
Valuation Models on Merger & Acquisition: (a) DCF Model, (b) Public Enterprises, (c) Book
Value, (d) Adjusted Book value (e) Three Stage growth model,
Ratio Analysis and Valuation Strategies
Swap Ratio, Valuation Practices in India, LBO, MBO, Case Study-Tata Tetley

UNIT V
Taxation Aspects in M&A
Treatment of goodwill, premium & Taxation aspects 72A, 2(140, Tax Benefit of Merger &
Acquisition.
Post Merger Analysis
Success and failure of Merger & Acquisition, International Cases: AOL & Time Warner

Text & References:

Text:

 Rajeshwer C H, 2004, Merger and Acquisition - New Perspectives ICFAI Press

References:
 www.incometaxindia.gov.in
 www.indiataxes.com

L T P C
WTO & INTERNATIONAL REGULATORY
ENVIRONMENT 3 0 0 3

Course Objective:
The primary objective of this course is to provide the students with a thorough understanding of
the global, economic, political and legal environment prevalent in international trade. The major
focus of this course is to highlight the international norms and regulatory bodies for enhancing
global trade. Finally the students will be able to analyze the various nuances associated with
international trade.

Course Contents:

UNIT I: Business and its Environment

Meaning of Business, Nature of Modern Business, Internal and External Environment

P.E.S.T.E.L Analysis

UNIT II:
Contemporary Global and National Business Environment
Part A

Theory of Absolute Advantage, Theory of Comparative Cost Advantage, Theory of

Competitive Advantage, Export Marketing, Pricing and Distribution

Part B
Import Substitution, Export Substitution

Protectionism and International Trade

Determination of Tariff, Types of Tariff & Role, Effective Rate of Protection, Welfare effect:
Small nation vis a vis large nation

UNIT III:

Regulatory Function of Foreign Trade Policy

EXIM Policy to FTP

SEZs, EOUs, STPs

UNIT IV:
International Trading Environment
Multilateral and Plurilateral Trading System and the legal framework, Protection of Domestic
Market with relation to Tariff, Tariff Reduction, conduct of Trade according to MFN and
NTC clauses, Unfair Trade Practices and Barriers to Trade (Non technical)
Rules Governing International Trade under WTO
Uniform Trade Practices, Agreements on Antidumping, Subsidies and countervailing measures
Pre-shipment Inspections

UNIT V:
Measures to Regulate Trade Environment
Quantitative Restrictions, Quotas and Licensing, Sanitary and Phyto Sanitary Measures,
Technical Barriers to Trade, Safeguards and Rules of Origin, Agreement on Agriculture,
Trade Related Intellectual Property Rights ( TRIPS), Trade Related Investment Measures
(TRIMS), General Agreements on Trade and Services, Dispute Settlement Mechanism

Text & References:

Text:

 Debroy Bibek, 2005, Economic and Social Environment, Oscar Publications

References:

 Exports of India’s Major Products: Problems and Products, Oxford University Press,
2001, Pawan Kr Graga
 Chauhan Sandeep-GATT to WTO – Deep & Deep Publication Pvt. Ltd., 2001 Edition
 Verma M.L -Foreign Trade Management in India, Vikas Publishing House, 2002
 Prasad, H Ashok, ed.,Exim dynamic of service and WTO,Common Wealth Publishers,
New Delhi,1996
 Mathur, Vibha, WTO and India, New Century, New Delhi, 2005
 Garg, Hema, W T O and regionalism in world trade, New Century, New Delhi, 2004
 Mattoo, Aditya, Ed., India and the WTO, Rawat Publications, Jaipur, 2004
 Das, Bhagirath Lal, WTO and the multinatinal trading system, Book Well, New
Delhi, 2003
 Hoekman, Bernard, Development trade & the WTO: a handbook, The World press,
Washington, 2002

L T P C
MANAGEMENT OF FOREX TRANSACTIONS
3 0 0 3

Course Objective:
The course aims at familiarizing the participants with the basic aspects of mechanics of foreign
exchange transactions as also operations in the foreign exchange market. The course would lay
foundation so that students may take up careers of foreign exchange dealing.
Course Contents:

UNIT I: Basics of foreign exchange

Definition, Meaning, Determination of foreign exchange. Theories. International monetary

system (impact).on European monetary system. Convertibility. Basic concepts of Balance of
payments

UNIT II: International Financial Market

Introduction, relevant terminology, international financial market, how international financial

markets are classified, the role of international financial markets, participants in international
financial markets, location of international financial markets, financial intermediaries, the
international monetary system, the changing financial landscape.

UNIT III: Introduction to derivatives

Derivatives defined, Products, participants and functions ,Types of derivatives, Development of

exchange-traded derivatives, Global derivatives markets, Exchange-traded vs. OTC derivatives
markets, Derivatives market in India, Approval for derivatives trading, Derivatives market at
NSE, Trading mechanism, Membership criteria, Turnover, Clearing and settlement, Risk
management system.

UNIT IV: Forward and Future Markets and Contract

Introduction, Delivery And Settlement Of A Forward Contract, Default Risk And Forward
Contracts, Termination Of A Forward Contract, The Structure Of Global Forward Markets, Types
Of Forward Contracts. History Of Futures Markets, Definition Of Futures, Difference Between
Futures And Forwards, Organization Of Exchanges, Development Of Organized Exchanges,
Clearing House, Clearing House Mechanism, Contract Specifications For Futures, Types Of
Margins, Orders In Futures Market, Settlement Procedures, The Relationship Between Futures
Price And Cash Price, Basis, Cost-Of-Carry, Contango And Backwardation, Motives Behind
Using Futures, Types Of Futures

UNIT V: Introduction to Options and swaps

Introduction to options, Option terminology, Options pay offs, Factors influencing option prices,
Elementary Investment Strategies, Options Clearing Corporation, Other Options, Trading
Strategies of Options, Put-Call Parity, Binomial Option Pricing Model, Black-Scholes Option
Pricing Model. Introduction to swaps, Interest Rate Swaps and Currency Swaps

Text & References:

Text:
Madura Jeff, 2000, International Financial Management, South Western

References:
 Shaprio,A.C. Multinational Finance, John Wiley & Sons, New Delhi 2003
 Seth A.K. International Financial Management Galgotia, New Delhi 2003
 Dimitris N. Chorafas, Treasury Operations and the Foreign Exchange Challenge: A Guide
to Risk Management Strategies for the New World Markets (Wiley Finance), Mar 1992)
 Ghassem A. Homaifar, Managing Global Financial and Foreign Exchange Rate Risk,
2003
 Ghassem A. Homaifar, Managing Global Financial and Foreign Exchange Rate Risk,
2003
 Dominic Bennett, Managing Foreign Exchange Risk: How to Identify and Manage
Currency Exposure (Risk Management), 1997
 Laurent L. Jacque, Management and Control of Foreign Exchange Risk, 1997
 Bob Steiner, Foreign Exchange and Money Markets: Theory, Practice and Risk
Management, 2002

L T P C
RISK AND INSURANCE IN INTERNATIONAL TRADE
3 0 0 3

Course Objectives:
The course aims at making the students conversant with risk of cross border business (Trade,
Investments and Long Term Projects) and the techniques available for mitigating
those risks. The role of Insurers and the products and services offered by them
would be gone in detail to equip the students with decisions making tools.
Course Contents:

UNIT I: Concept of Risk

Concept of Risk and Objectives of Risk Management, Risk Management Techniques, Review
Session

UNIT II: Insurance

Concept of Insurance, Marine, Aviation and Transport Risks, Marine Insurance Law, Marine
Insurance Policies – major insurance clauses , Principles of assessment and underwriting, Claim
Procedures, Liability Insurance, Group discussion of marine and air cargo policies issued by
Indian and foreign companies

UNIT III: Political Risk

Political Risk analysis, Sovereign Risk, Country Risk, Human Development Index, Corruption
Index, Ratings, Trade and Investment Barriers, Measures for containing Political Risk

UNIT IV: Credit Risk

Credit Risk of Payment Procedures, Credit Management and Credit Insurance, Role of Export
Credit Guarantee Corporation, Products and Services, Recovery and Claim Procedures

UNIT V: Interest Rate Risk

Importance of Interest rate risk, Measurement of interest rate risk, Interest rate risk management

Futures, Options and Swaps

Text & References:

Text:
 Singh MP & Chopra VS, 2005, Risk Management in International Trade, Universal
Publishers, 1st Edition
References:
 Shapiro A C, 2004, Multinational Financial Management, Prentice Hall of India

 Jain P K, Peurard J and Yadav S, 2003, International Financial Management, Prentice

Hall of India

 E C G C Brochures and Marine Risk Policy

L T P C
INTERNATIONAL INSTITUTIONS AND TRADE
IMPLICATIONS 3 0 0 3

Course Objective:
Foreign Trade Management has gained considerable significance in India in the last decade. The
objective of the course is to inculcate a strong understanding on global economic and trading
environment, trade liberalisation initiatives taken by the government, policy framework, trends
and pattern of export – import trade and foreign trade management.

Course Contents:

UNIT I: International Trade Environment

Multilateral Trading System, Institutional Framework for Multilateral Trading System – WTO,
Legal Framework for Multilateral Trading System, Implications of Uruguay Round – The Indian
Perspective, 4th Ministerial Meeting – Doha Declaration

UNIT II: Multinational Organisations

Role of World Bank & IMF in International Trade, UNCTAD, MIGA, International Trade Centre
( ITC ), Geneva, Centre for Promotion of Imports from Developing Countries

Regional Trade Blocks

EU, NAFTA, ASEAN, SAARC, LAIA, CARICOM

UNIT III: Trade Information for Exports

Ministry of Commerce, Export Promotion Councils and Commodity Boards, India Trade
Promotion Organisation, Export – Import Bank of India, Export Credit and Guarantee
Corporation ( ECGC ) of India, Federation of Indian Export Organisations ( FIEO ), DGCI & S

UNIT IV: Settlement of Trade Dispute

Litigation , Conciliation , Arbitration, Action against Erring Exporters, Quality Complaints and
Settlement Mechanisms

UNIT V: FEMA and Export

FEMA and Exchange Control Regulations, Manner of Realisations of Export Proceeds,

Exchange Control Declaration, Write Off of Unrealised Export Bills, Liberalised Exchange Rate
Management System.

India’s Foreign Trade

Trends and Direction in India’s Exports

Text & References:

Text:

 Export Management : 6th Revised Edition : P.K Khurana , Galgotia Publishing Company,
2007

References:

 Exporter’s Manuel 2004, Nabhi Publications

 International Business – Roger Bennett : Pearson Education, 2001
 International Business Environment and Management – V.K Bhalla & S. Shivaramu, Anmol
Publications Pvt. Ltd. , 8th Edition, 2004

L T P C
INTERNATIONAL MARKETING
3 0 0 3

Course Objective:
The course introduces the student to the various aspects of international marketing with the
principle objective of developing skills in the identification, analysis and solution of the
problems encountered in the theories and the practice international marketing abroad.

Course Contents:

UNIT I: Global Marketing: An Overview

Introduction to Global Marketing, Reasons / Objectives, Environment of International

Marketing, Transnational Marketing – Domestic to global, Various terms, EPRG framework,
Driving & Restraining Forces

UNIT II: Social & Cultural Environment

Basic aspects of culture, Cultural Knowledge, Culture and its elements, Analytical Approaches to
Cultural Factors, Maslow’s hierarchy of needs, Hofstede’s Cultural Typology, The SRC ,
Enviromental Sensitivity

Global Advertising

Global Advertising and Branding, .Selecting an advertising agency, Creating Advertising

UNIT III: Global Marketing Channels and Physical Distribution

Channel objectives and Constraints, Distribution Channels: Terminology and Structure, Physical
Distribution and Logistics

Global Marketing Information Systems

Overview of GMIS, Sources of Market Information, Formal marketing Research

UNIT IV: Global segmentation Targeting & Positioning

Global Market Segmentation, Geographic, Psychographic, Behaviour, Benefit, Vertical Vs

Horizontal, Global Targeting, Criteria for Global targeting, Selecting a GTMS, Global
Positioning, Marketing in a Developing Country

UNIT V Global e-marketing

The Death of Distance, Relationship marketing, Living in an Age of Technological

Discontinuities, Components of the Electronic value chain

Text & References:

Text:

 Warren. .J. Keegan, Global Marketing Management, 7th, Prentice Hall, USA, 2002
References:

 Matt.H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK
 Cateora.P and Graham.J, International Marketing, 12th, Mc Graw Hill, 2005, USA,
 Hemel Hempstead, Prentice-Hall, 1995
 Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002
 Boone.e and Kurtz.D, Contemporary Business 2003, Thompson Press, USA, 2003
 Kotler.P, Armstrong.G, Saunders.J and Wong.v, Principles of Marketing , 2nd, Pretice Hall,
USA, 1999
 Hooley. G, Saunders.J and Piercy.N, Marketing Strategy and Competitive Positioning,2nd,
Prentice-Hall, 1998
 Kotler P and Kinzer C, Marketing Management, 11th, Pearson Education, London, 2002
 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European
edition, Pearson Education, London, 2001

L T P C
EXPORT IMPORT DOCUMENTATION AND
LOGISTICS 3 0 0 3
Course Objective:
Trade procedures and documentation formalities are a critical part of international business
management. This subject aims at imparting knowledge of trade procedures and documentation
formalities with a view to enable the participants to develop a systematic approach in handling
trade transaction and incidental paper work.

Course Contents:

UNIT I: Introduction
Export Documentation Framework

UNIT II: Documents for processing export order and legal implications
 Processing of an Export Order, INCO Terms

 Foreign Exchange Regulation Act and introduction to FEMA

UNIT III: Export Finance and documents

 Export Payment Terms

 Export Finance

 Forward Exchange Cover

UNIT IV: Central excise clearance

 Customs Clearance of Export Cargo

 Customs Clearance of Import Cargo

 Role of Clearing and Forwarding Agents

 Shipment of Export Cargo

 Negotiation of Export Documents

UNIT V: EXIM Policy Framework

 EPCG Scheme

 Duty Exemption Scheme

  Export Oriented Units and Export processing Zones

 Exercise on Negotiation of Export Documents.

Text & References:

Text:

 Khurana P K, 2002, Export Management, Galgotia Publications

References:

 Notes of Amity Distance Education Course for EIDL

 E. Johnson, Export/Import Procedures And Documentation (Export/Import
Procedures & Documentation, 2002)
 Thomas A. Cook, The Ultimate Guide To Export Management, 2001
 Michael B. Stroh, A Practical Guide To Transportation And Logistics, 2006
 Donald F. Wood, Anthony Barone, Paul Murphy, And Daniel L. Wardlow,
International Logistics, 2002

INTERNATIONAL TRADE THEORY AND L T P C

PRACTICE
3 0 0 3
COURSE OBJECTIVE:
The paper seeks to develop conceptual and analytical framework within which the students can
analyse international trade problems and issues. It further enables the students to understand the
practical parts of trade policy within which the business is required to make adjustments.

Unit-I
Growing importance of trade in world economy; trade as an agent of globalization; alternative
bases and explanations of trade; gains from trade; term of trade – alternative concepts; trade
equilibrium and determination of terms of trade; significance of conceptual understanding of
trade theory for IB manager

Unit-II
Free trade versus protection; tariff classification; economic effects of tariff; tariff retaliation;
export subsidies, countervailing duties and dumping; effects of a quota

Unit-III
International economic integration – forms and levels; trade creating and trade diverting effects
of a custom union; repercussions of regional economic groupings on the strategy of international
marketers

Unit-IV
Components of international trade policy; export promotion strategies; import substitution;
rationale and working of free trade zones; assessing export potential for specific products in
specific markets; logic of state trading and canalized trade; trade fairs and exhibition;
commercial intelligence

Unit-V
Major quantitative and qualitative; trends in India’s foreign trade since 1991; major schemes and
incentives for exporters; import control regime; impact of WTO provisions on trade policy;
overall assessment of India’s trade policy.

Suggested Readings:
1. Krugman, Paul R. and Maurice Obstfeld, International Economics: Theory and Policy,
Pearson Education, Delhi
2. Bo Sodersten, International Economics, Macmillan, London
3. D. Salvatore, Theory and Problems of International Economics, McGraw Hill, New York
4. H. Robert Heller, International Trade, Prentice Hall of India, New Delhi
5. Govt. of India, Economic Survey (Latest Issue)

INTERNATIONAL LOGISTICS L T P C

3 0 0 3
COURSE OBJECTIVE:
The purpose of the paper is to expose the students to the practical aspects of international trade
and the domestic and international institutional and regulatory arrangements for this part of
international business.

Unit-I
Trends in world trade growth; nature, significance and components of international logistics;
creating an export organization; registration and licensing; selecting export products and markets
and channels; export costing and pricing procedures incoterms; deciding payment terms; export
contracts; deciding currency of payment; export order processing; international logistics
infrastructure.

Unit-II
Arranging pre -shipment finance; export procurement; quality control and pre -shipment
inspection; packing and labeling of export consignments; basic procedure and documentation for
excise and custom clearance; ADS; Cargo insurance; shipping modes procedures and
documentation; role of forwarding agents.

Unit-III
Arranging post-shipment finance; documentary collection of export bills; UCPDC guidelines;
negotiating documents under L/C; managing exchange earners’ foreign currency accounts;
availing foreign exchange facilities; protecting against adverse movements in exchange rates.

Unit-IV
Major export promotion schemes in India; export assistance to export houses; SEZ units, EOUs,
EHTP, STP and BTP units; facilities for deemed exports; marketing development assistance.

Unit V
Role of EXIM Bank; major provisions of FEMA relating to exporters; export credit risk
insurance and the role of ECGC. trade information support; role of commodity boards and export
promotion councils in trade promotion; facilities for service exports.

Suggested Readings:
1. Paras Ram, Export: What, When, How, Anupam Publications, New Delhi
2. Khurana, P.K., Export Management, Galgotia Publishing, New Delhi
3. Shavaramu, Export Marketing – A Practical Guide for Exporters , Wheeler Publishing,
New Delhi
4. Govt of India, An Overview of Customs , Commissionate of Customs and ICDs, New Delhi
5. Govt. of India, Ministry of Commerce and Industry – Handbook of Procedure, Govt. of
India, New Delhi

L T P C
 MANAGEMENT OF MULTINATIONAL 3 0 0 3
CORPORATIONS

Course Objective
The basic objective is to familiarize the students with the operations and management of MNCs.

Course Contents

Unit I
International Management: Trends, challenges and opportunities; Different schools of thought of
international management. Growth and Development of MNCs: Role and Significance of MNCs
– Pattern of Growth – Country of Origin – Different Management Styles, Strategic Issues
involved.

Unit II
Comparative Management : Importance and scope; Methods of comparative management ;
management styles and practices in US ,Japan, China, Korea, India; Organizational design and
structure of international corporations; Locus of decision making; Headquarter and subsidiary
relations in international firms.

Unit III: International Business Strategy: Creating strategy for international business;
Management of production, Services technology and operations; Marketing financial, legal and
political dimensions

Unit IV
Ethics and social responsibility of business. Strategic Alliances: Acquisitions and mergers;
Management of joint ventures and other international strategic alliances.

Unit V
Indian Perspectives and Policy: Internationalization of Indian business firms and their operations
abroad; International Mergers and Acquisitions. Changing government policy on entry of FIs and
FIIs.

Recommended Books
1. Hodgetts, “International Management”, Tata McGraw Hill, New Delhi.
2. Nagandhi, Anant.R, “International Management” ,Prentice Hall of India Ltd., New Delhi.
Reference Books
1. Koontz and Whelrich, “Management: The Global Perspective”, Tata McGraw Hill, New Delhi.
2. Adhikary, Manab. “Global Business Management”, Macmillan, New Delhi.
3. Thakur, Manab,Gene E. Burton, and B.N. Srivastava, “International Management: Concepts
and Cases”,
Tata McGraw Hill, New Delhi.
4. Christoppher Bartlett and Sumantra Ghoshal, “Transnational Management: Text and Cases”,
Tata Mc Graw Hill, New Delhi.