Professional Documents
Culture Documents
Watering plant
Water Supply
Government of Gujarat
Contents
Project Concept 3
Market Potential 5
Growth Drivers 7
Gujarat – Competitive Advantage 8
Project Information 10
- Location/ Size
- Infrastructure Availability/ Connectivity
- Raw Material/ Manpower
- Key Players/ Potential collaboration opportunities
- Project structure/Key Considerations
Project Financials 15
Approvals & Incentives 17
Key Department Contacts 18
Page 2
Project Concept
Packaged bottled drinking water convert the infected water into a treated water through a
process that involves filtration, UV or ozone treatment or reverse osmosis (RO).
Page 3
Project Concept
Dosing System
U.V. System
Examinin
storing
g and
Product
Storage and Testing
Testing
Page 4
Market Potential
Key metrics…
Water demand across India,
(billion cubic metre) 230 cubic km of groundwater is
1,093 drawn by India per year
Water 813
demand 40% water losses out of total
on the distributed water, highest in world
rise in 688 910
India 33% expected rise in Indian
2010 2025 population, from 1.2 billion in 2015
to 1.6 billion by 2030
Others Drinking Water Industry Irrigation
Source: Standing Committee of Ministry of Water Resources
Bottled water market is preferred over water purifiers as bottled drinking water plant
require hassle free setup and have less capex involved.
Indian bottled water market is divided into two parts:
Market share of retail water bottle
on-traded (bars, restaurants) and off-traded
segment in India (%)
(retail) business
Parle Bisleri Ltd maintains its lead with 26% of the off-
traded value share in Indian bottled water market. 28
The company has plans to set up new plants to reach 33
new markets.
Bottled water market faces high level of competition
from various regional players. The effective 4
5
distribution plays an important role in overall sale.
13 17
State governments have also planned many launches
in their respective states such as West Bengal, Public
Bisleri PepsiCo Coca-Cola
Health Engineering Dept. launched the packaged
water brand “Pran Dhara” in August 2015. Dhariwal Ind UB group Others
Source: Yahoo finance
Page 5
Market Potential
26%
26
Y-o increase in bottled
Y-o-y
Y
water value for off-traded
wat
2010 2015 value in 2016
valu
Source: Euro monitor
20.2% CAGR
20
The total global off traded volume is a combined volume of still Volume growth is
bottled water, Functional, Flavored and Carbonated bottled forecasted in off traded
water with still bottled water having the maximum share. bottled water business
between 2015 to 2020.
Bottled water sales by value and volume are on the rise in India and are expected to
further grow in future
6,951.8
60 5,722.2
4,605.3
According to Bureau of Indian Standards (BIS), there are 1200 bottling plants (out of which
600 are in the state of TamilNadu) and 200 brands of packed drinking water across the
country
Page 6
Growth Drivers
Gujarat, one of the leading state in terms of economic growth and industrialization, has
accounts for 40% of the total market share of Bottled water market
70% of Gujarat's fresh water resources are located only in 30% of its
Uneven water geographical area. The total available water resources of the state is
distribution ~55608 MCM, out of which, utilizable surface water in the state is only
38100 MCM.
High water
borne Number of deaths due to water-borne diseases were around 1465
in2015 due to presence of contamination and unsafe drinking water
diseases
Gujarat government has launched the “Water for Future” project for
INR200 crore with Coca-Cola for package water which is expected to
Government increases the efficiency by 30%. It also helped to reduce treated
initiatives effluent discharge.
A strong talent pool of scientists and engineers with setting up of
national research laboratories, centres of academic excellence in
Rise in health awareness and increase in tourist inflow are also boosting the per capita
consumption of bottled drinking water in Gujarat
Page 7
Project Information
The top 5 players in Indian packaged bottled market are Bisleri, PepsiCo, Coca-Cola, Parle and
Dhariwal with 67% market share of the sector .
Potential Collaboration
Potential collaboration opportunity with Indian Centre for Plastic in the Environment (ICPE)
for PET plastic bottle collection drive
Page 8
Gujarat - Competitive
Advantage
Over the years, Gujarat has emerged as one of the front running states in
adopting bottled water for water sourcing and many private and technological
players have entered the Gujarat market for bottled water.
more than 300 local and private Among top 5 states in India in
companies for packaging water pouches terms of water storage capacity per unit
and bottles in the state. land area
Policy Initiatives
Bureau of Indian Standards has established bottled water plant standards for the Indian bottled
drinking water and every bottled drinking water plant are mandated to follow the standards.
Gujarat pollution control board carries out Ambient Air Quality Monitoring programme to
monitor ambient air quality and water quality.
Page 9
Gujarat - Competitive
Advantage
Ease of Doing Business: Only state which comply
100% with environmental procedures. Gujarat fares
highly when it comes to setting up a business, allotment “Gujarat ranked
of land and obtaining a construction permit first in ease of
doing business
as
per DIPP report
2015”
Key industries: Gujarat is the leader in key industrial
sectors such as chemical, petrochemical, auto and its
allied sector, pharmaceuticals, engineering, textile,
jewellery etc.
Gujarat has attracted cumulative FDI worth US$12 b
from April 2000 to March 2015
Gujarat clocked the highest growth rate in
pharmaceuticals market at 22.4% surpassing the
industry growth rate of 10.9%
Gujarat contributes around 19.1% to India’s total
exports of goods in 2014-15
Page 10
Project Information
Site Location
Setting up of watering plant at Gandhinagar
The Sabarmati, the Khari and the Meshwo are important rivers of the district. Narmada
canal is the artificial drainage in Gandhinagar.
Net ground availability in the district is 453 MCM based on 2011 dynamic ground water
resources.
• The project details are as follows:
Gandhinagar, the capital city of Gujarat, India with geographical coordinates area 23.21°
North, 72.63° East.
Gandhinagar – Temperature
Page 11
Project Information
Air Road
IT
Port
Port Connectivity is available with Gujarat State Wide Area Network is the
three ports – Kandla, Mundra & largest IP network in Asia Pacific region
Pipavav from Gandhinagar. and second largest in the world;
connecting 33 districts and 248 talukas
Gujarat handles around 73% of of Gujarat with Gandhinagar.
India’s non-major port traffic and IT automation system will help better
around 14% of India’s major port monitoring in Gandhinagar plant.
traffic.
Page 12
Project Financials
Equipment‘s/Components Units
Chlorine Dosing Pump 1
SMBS Dosing Pump 1
Raw Water Booster Pump 1
Pressure Sand Filter 1
Activated Carbon Filter 1
Dosing Pump 1
Micron Filtration 3
Reverse Osmosis (Micron Cartridge Filter, High Pressure 1
Pump, RO Housing / Pressure Tube, Reverse Osmosis
Membrane, Control Panel, Conductivity Meter, Low Pressure
Switch, High Pressure Switch, Valves, Cleaning in Place
System, Skid, Inter-connection Pipeline
TDS Control System (Micron Cartridge Filter, Ultra-Violet 1
System)
Storage Tank for Storing Treated Water 1
Feed / Transfer Pump 1
UV Sterilizer Units 1
Ozonisation Unit with Re pressurization Pump 1
Ozone Ventury with Static Mixture 1
Ozonator With O2 Gen. 1
Storage Tank (Final / RO Water ) 1
Page 13
Project Financials
Cost structure of developing a water bottling plant in
Gandhinagar
The water treatment plant is considered of 5000 LPH capacity comprising of complete system with
Pre-treatment, reverse Osmosis Unit and Post Treatment
1 litre bottle rinsing, filling & capping machine (fully automatic) 18,153.85
Capacity - 40 BPM (2400 BPH)
Ink jet Batch coding machine 3000.00
Pet Stretch Blow Molding Machine -1 QTY Double cavity 8,384.61
(Semi-automatic)(1000-1200 bph)
Compressor for above machine along with chiller 5,923.08
Laboratory equipment's, Chemicals, Medias & Glassware as 5,846.15
per BIS requirements.
BIS Marking + outside lab testing fee+ application charges 7,692.31
Approximate cost for all the equipment/ study is estimated to be around USD 0.6 million
The calculation of total price is based on the primary research and discussion with various vendors. The total price can vary based
on quantity and need of additional equipment's.
Page 14
Project Financials
Key considerations
The quantity of Packaged Drinking Water System is designed to produce water as
Project available for purchase depends on per International Bottled Water Association
plant capacity, the operator’s commitments (IBWA), Bureau of Indian Standards (BIS)
to other purchasers, and several other and US Drinking Water Act (USDWA).
factors, including price, reliability concerns A degree of technical skill for selection of
and risk tolerance. process conditions and adhesive/resins
Maintenance must be done on regular basis Reduction in Start-up and Operating
The industry partner not to grant any third Wastages
party to obtain any entitlement to the Uninterrupted Power supply
Product water supplied by the facility
Page 15
Project Information
Manpower requirement
Responsibility Number
General Manager 1
Secretary and Accountant 2
Production & Technic 2
Sales man 5
Quality Control and Supervisor 4
Operators 6
Bottle Inspectors 2
Forklift Operators 2
Electrician and Mechanics 2
Store keepers 2
Store Labourers 5
Guards 2
Total 35
Components by Government
Sand Filters
Micron Filtration Reverse Osmosis
Page 16
Approvals / Incentives
Approvals Required
Packaged water market in India is regulated and it is compulsory for all the manufacturers who
intend to set up processing units, to obtain the ISI mark from the Bureau of India Standards.
Packaged Natural Mineral Water is governed under IS:13428 and Packaged Drinking Water
governed under IS:14543.
• Small scale industries registration
• ISI certification from Bureau of Indian Standards (BIS)
• Pollution control certificate
• Water test report from an authorized laboratory of raw water
• Pest control certification
• Certificates from chemist, microbiologist
• Medical certificates for workers
• No objection certificate (NOC) from Gram Panchayat, if applicable
• Registration of trademark
• Documents related to ownership of land/lease of land for setting up the plant
• Memorandum of association of companies/partnership deed, if applicable.
• Electrical load sanction
• Sanction layout plan
3
Tax holidays: The benefits of tax holidays as provided under Section 80 (I) (A) of the Income Tax
Act for development, operation and maintenance of power plants, airports, ports, waste
management facilities, water treatment plants, etc. is available to the developer.
4
Gujarat Infrastructure Development Board (GIDB) in their vision BG:2020 facilitate the
government regarding water issues and also to plan the future requirements.
5
Gujarat industrial policy 2015, MSME provides interest subsidiary of 5% with maximum amount
of 25 lakhs for 5 years in Municipal area and 7% with 30 lakhs for the other areas.
Page 17
Gujarat Water Supply & Sewerage Board
https://gwssb.gujarat.gov.in/
This project profile is based on preliminary study to facilitate prospective entrepreneurs to assess a prima facie scope.
It is, however, advisable to get a detailed feasibility study prepared before taking a final investment decision.