HUBLI EDUCATION TRUST

INSTITUTE OF MANAGEMENT STUDIES

HUBLI
Proposal
On
“Consumer profile buying products using
internet”

Submitted To
Submitted By
V K Srivastav Vijay
Kumar. M

HET’S Institute of Management Studies, Hubli

(Academic co-ordinator) Reg no
MBA/08/68

Date: - 14/07/2009

CONTENTS

SN Particulars
O
1 Executive summery
2
Introduction
3 Problem definition

4 Objectives
5 Research methods
6
Research methodology
7 Data Analysis
8 Benefits of the study

HET’S Institute of Management Studies, Hubli

 Executive summery

The goal of the summary is to secure a

positive evaluation. The survey all about the
understand Consumer profile buying products
using internet and its effect on consumer.

I express my sincere thanks to Mr. vinay

Kumar srivastav our academic co-ordinator to
give a chance to do this project and also I
thankful to institute of management studies to
given opportunity to do this project.

HET’S Institute of Management Studies, Hubli

 Introduction

I want to conduct a study to understand the

understand consumer profile buying products
using internet.

The research titled “Consumer profile

buying products using internet”. It helps to
understand the consumer behavior.

HET’S Institute of Management Studies, Hubli

 Problem definition

Consumer profile buying products using

internet

Objectives

1. To know the consumer behavior while

purchasing products through internet

2. To know the consumer profile of buying

products using internet

3. To know why the consumer buying products

through using internet

HET’S Institute of Management Studies, Hubli

 Research methods

1. Exploratory research method

2. Descriptive research method
3. Causal research method

Research methodology

Initially Exploratory Research Method has been

implemented for initial understanding of the
problem.
Following are the data collection method:-
1. Monitoring
2. Observation
3. Interaction with
consumers

Descriptive Research Method

1. Structured Interview
2. Questionnaire
3. sample size (200)

HET’S Institute of Management Studies, Hubli

 Data Analysis

Once the information is been collected the data

analysis is done by interpreting the information
into data where ever it is required & answering
the Questions of the survey.

Benefits of the study

The result which we get after doing the survey

and doing all the data analysis etc…it will
consider as which age people are buying using
internet.

HET’S Institute of Management Studies, Hubli