Professional Documents
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Andrew Keene,
Editor, The AlphaShark Letter
AN IMPRINT OF AGOR A FINANCIAL
Andrew Keene, Editor Think about the number of mass identity theft incidents you read about in the news
Peter Coyne, Publisher — and then consider how this technology makes that a thing of the past.
No wonder it’s the “gold standard” of cryptocurrencies and is therefore the most followed
cryptocurrency on the market right now. And of course, many new cryptocurrencies
have been created since Bitcoin showed the way. Over 1,300, in fact.
That amount of investment options alone can make it difficult to know what’s “real”
in the cryptocurrency world.
As you know, cryptos like Bitcoin are designed to act as currencies, as a way for indi-
viduals to transfer assets. Others, however, are designed to be used to pay for things
like computational resources. And, unfortunately, some were designed to be a joke.
Dogecoin, which is described by its inventors as the “peer to peer digital currency
favored by Shiba Inus worldwide,” has reached a market cap of over $800 million.
FEBRUARY 2018
THE ALPHASHARK LETTER
It’s not designed to deliver value or innovation. Its only purpose is to defraud investors.
With stories like this, it’s easy to see why some still don’t believe in cryptocurrencies as valid investments or the
world-changing advances that they are. However, as more investors are beginning to understand the importance of
this technology, this perception is changing.
The growth trajectory of the market makes it clear that more individuals are beginning to adopt Bitcoin as an invest-
ment vehicle. But institutions are coming around too. More and more businesses are announcing that they will accept
Bitcoin as payment everyday.
But this doesn’t mean that there still aren’t well known and influential naysayers…
In September of 2017, Jamie Dimon, the CEO of JP Morgan Chase, said that people who buy Bitcoin are “stupid.”
Those that speak out against Bitcoin either don’t understand it, or, as in the case of the esteemed Mr. Dimon and JP
Morgan, have another agenda.
In 2011, Bitcoin traded above $1 per coin for the first time.
At the end of 2013, Bitcoin crosses above the $1,000 mark to peak around $1,200.
After selling off into 2014, Bitcoin trades below $1,000 until 2017
Bitcoin increased tenfold in 2017 alone… but the most impressive gains of the year happened in a group of the
“other” cryptocurrencies.
You’ve heard the frenzy surrounding these cryptos compared to historic asset bubbles of the past. As crypto markets
continued to rip higher, pundits made comparisons to the dotcom bubble, the US housing bubble, and of course the
most famous asset bubble in history — the Dutch Tulip Bubble.
The truth is, the move higher in cryptos has surpassed all of these historical rallies. It’s this unprecedented price
action that makes it hard for the naysayers to believe there is any more potential upside left in the crypto markets.
However there’s one thing these people are neglecting to consider…
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after a printed publication is mailed. The information contained herein has been obtained from sources believed Editor: Andrew Keene; Publisher: Peter Coyne;
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investment adviser. Readers should carefully review investment prospectuses and should consult investment Megan Boyce.
counsel before investing.
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Cryptos like Bitcoin allow people to move large amounts of capital with greater ease and more security than ever
before. Even Bill Gates, a key player in the digital revolution, had this to say about the Bitcoin:
“Bitcoin is exciting because it shows how cheap it can be. Bitcoin is better than currency in that you don’t have to be
physically in the same place and, of course, for large transactions, currency can get pretty inconvenient.”
And although Bitcoin has been around for nine years already, it has really only gained notoriety during the rally in
2017. One reason for this rally was the wider adoption of Bitcoin and other cryptocurrencies as the only secure way to
pay for goods and services online.
That’s literally the reason why millions of individuals use bitcoin everyday. Interestingly, someone has already used
Bitcoin to buy a brand new Tesla Model S…
But by far, the bigger story is that 100,000 business around the world now accept Bitcoin as a form of payment.
That number is only going to rise. And by the way, these businesses include global tech giants like Microsoft, Tesla,
and Overstock.com, as well as many others you would recognize.
If major tech industry leaders such as Elon Musk are willing to accept Bitcoin for their goods and services, it’s clear
that cryptos are no longer just a passing craze or “fad.”
Think of the trillions of dollars that change hands every day, week, month and year…
Think of the massive investor rush into cryptocurrencies once banks adopt them…
Bitcoin will be a major part of everything businesses do and every transaction… and this will send prices even higher.
The world continued to go digital, new technologies and companies we created to make the internet work for the world…
Amazon, Facebook, Netflix and thousands of other internet companies drive the world economy and have created
trillions in value and transactions.
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With this realization we are seeing an increasing number of business and institutions accept the concept of crypto-
currencies… And soon, the “trickle of a 100,000 companies around the world will become millions. This is what’s
happening now.
You could say that cryptocurrencies are, after nine years, finally being seen as legitimate ways of doing businesses for
legitimate companies. No longer are cryptos considered a vehicle solely for underground or illegal transactions on the
dark web.
This wider adoption marks what is only the beginning of the potential upside in cryptocurrencies, and while the
extreme volatility and recent price crash might make this hard to believe, those that understand the revolution at
hand know that the opportunity to profit in cryptos is far from gone.
In fact, the really smart investors see that the opportunity is becoming greater every day...
These investors also realize that this opportunity won’t last forever. The cause of this recent crash should make you
want to get in these markets more than ever.
They see that Bitcoin slammed lower in January because the South Korean government announced that investors will
not be allowed to anonymously trade Bitcoin anymore. They will have to verify their identity to access the market and
invest or trade in cryptocurrencies.
Why does a crackdown like this actually make a case for buying MORE cryptocurrencies?
It shows us that governments are afraid of what mass adoption of Bitcoin and other cryptocurrency would mean for
them - a loss of control.
The government-issued currencies that people use to buy things all over the world derive their value from the faith
the public has in the issuing government. This gives the government the power to create or destroy currency by using
monetary policy.
This gives governments an incredible amount of control over the economy and movement of money within the economy.
Economists knew this would happen eventually and understood just how much it would change the world.
Milton Friedman — One of the greatest economists in American history, made this very insightful comment on the
emergence of cryptocurrency:
“I think the internet is going to be one of the major forces for reducing the role of government. The one thing that’s
missing but that will soon be developed, is a reliable e-cash.”
And don’t imagine that the cryptocurrency revolution is something that will only affect just one government… or even
a portion of companies…
It will fundamentally impact all governments around the world and the entire international trade landscape.
This is why governments are looking to regulate these currencies, and whether they like it or not, their regulation
actually validates the whole idea of cryptocurrencies.
That’s another reason why the opportunity to buy cryptos at this level could be short lived. Legitimation means
cryptos will go “mainstream.”
The process is overly complicated and can take days, maybe weeks to complete. Another reason governments might
not be the biggest fan of Bitcoin is because it breaks down a lot of these barriers.
The blockchain technology behind Bitcoin and other cryptos allows for instant verification of transaction details and a
fast secure way to send payments.
In fact, many experts think that Bitcoin (or some yet to be invented cryptocurrency) could be the “world” currency of
the future. None other than John Mcafee, tech entrepreneur and inventor, has said that world governments will have
to learn to adapt to this new landscape.
“You can’t stop things like Bitcoin. It will be everywhere and the world will have to readjust. World governments will
have to readjust.”
Think about how labor intensive and expensive it is for businesses to operate across international borders and in
different currencies. Bitcoin will make this entire process simpler, safer and cheaper.
Can you see the value that will create almost overnight?
When we think about the amount of capital that moves in the “old” payment system it becomes nearly impossible to
forecast what Bitcoin and other cryptocurrencies could someday be worth.
Capitalizing On Cryptocurrencies
The cryptocurrency conversation is generally dominated by Bitcoin. While Bitcoin might be the most widely accepted
and understood cryptocurrency it is not necessarily presenting the best opportunity for new market participants.
Other coins are so unique in their applications that there is no chance they will ever see any kind of mass adoption.
And, as we noted, others are outright frauds. Of course, that happens in any business, from used car dealers to
malpracticing doctors.
But a handful of cryptocurrencies have staggering and unquestionable potential to change the world… for the better.
There’s one crypto in particular that will drive the most significant change — and in turn the most profits…
Ether, and its blockchain platform, Ethereum, have been all over the news recently and top of mind for all serious
crypto traders, institutions, corporations and technologists.
After Bitcoin, Ether is largest crypto by market cap in the world. Today, the Ether market is about half of the size of
the Bitcoin market… But that won’t last for long.
Therefore, In the short term, this gives us a pretty clear upside target for Ether.
However, most people likely fail to understand the nuances between the two.
Bitcoin was designed as a currency that people could use to buy goods and services. Ether is a token that grants access
to the Ethereum network.
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This means that it is unlikely you will be able to walk into the store and use your Ether to buy a new laptop or any
other goods.
So what kind of upside can one expect in a “coin” that you can’t buy anything with?
The real value in Ether is driven by the blockchain technology behind it, Ethereum.
This is a bit of an abstract concept, but it’s easier to understand if we breakdown the difference between the tech and
the coin itself.
The Ethereum blockchain technology can be thought of as a platform for enterprises to develop decentralized applica-
tions and businesses on the internet. The developers of Ethereum refer to the token (coin), Ether, as the “Crypto Fuel
for the Ethereum network.”
In a nutshell, Ether is the form of payment needed to access distributed resources on the Ethereum blockchain.
Again this can be a difficult concept to see at first, but the distinction between Ether and Ethereum is an important one.
Ether is the token used to gain access to the resources on the platform
While this is more complicated than the transactional applications of cryptos like Bitcoin, it’s the main reason the
opportunity in Ether is so much greater.
Its role in the evolving digital economy can be likened to oil’s in the old industrial economy. In the digital world,
Ether will be the “fuel” that powers the whole economy.
Back in 2011, consulting giant McKinsey attempted to quantify the size of the internet economy. By their estimates $8
trillion dollars in business would be done online each year....
Ether’s market cap is around $100 billion — the growth trajectory is clearly huge… and so is the opportunity...
The main value in Ethereum technology lies in something called “smart contracts.”
These smart contracts can be used as a currency, a virtual asset (like a virtual share of stock), or anything you, or a
developer, can think of.
These contracts will operate exactly as programmed, without any kind of counterparty risk. Think about the potential
of just that aspect — eliminating counterparty risk in all forms of online transactions.
Understanding this potential is essential to understanding just how undervalued Ether is at these levels. Below we will
examine two specific examples of applications of the technology to illustrate the potential of Ethereum and Ether.
“Smart” Capital Markets — The Way All Businesses Will Raise Capital
The Ethereum blockchain will let developers designed new type of digital contracts that will eliminate risk. Contracts
can be designed to automatically and instantly release funds to an organization if certain terms are met or return them
back to investors if those terms are not met.
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This application of the technology would allow for you to give loans to complete strangers without having to worry
about if they are trustworthy, or if they will use the funds for the purpose they state.
This level of security has never existed in capital markets — and will be incredibly valuable.
This alone will turn the current structure of capital markets on its head. There would no longer be a need for a
centralized market place…
Think about what that means for every business on the planet — it will forever change the way capital is raised.
The technology will allow for businesses to run themselves based on input from investors and backers, for example.
Again, this is something that can completely revolutionize the way business is done online.
Businesses that are run by humans rely on those in charge to execute rational decisions. Unfortunately, that doesn’t
always happen because humans are subject to unconscious bias and outside influences.
An organization utilizing Ethereum smart contracts can make it possible for decisions to be made in a transparent
shareholder voting process.
This can give a business the ability to operate in a decentralized manner, on its own, without any kind of third
party influence.
If you’re still having trouble wrapping your head around this consider this quote from Wall Street Journal reporter
Paul Vigna:
“The blockchain keeps everyone honest, and a whole layer of banking bureaucracy is removed, lowering costs.”
That’s the potential of this technology — increases efficiency in everything we do, buy, or sell on the internet.
Golem — an Ethereum-based organization — is already using the technology to decentralize computing power and
make it more accessible using blockchain technology.
Golem allows for users to “rent” out unused processing power on their computers to others in an “on-demand” fashion.
If you have a computer that you are using to casually browse the internet, watch a movie, or play a game you are
probably not using all of the processing power that your computer has available.
The Golem network allows for “renters” to safely tap into your (and other users) unused processing power to do more
complicated tasks.
The renter pays users for this computing power in Golem tokens. A token that can be traded like any other crypto.
It actually finds and releases value in your computer that you never knew you had!
Golem is just one example of a digital business built and based on Ethereum. It wouldn’t be able to exist without the
Ethereum blockchain.
This is the type of enterprise made possible by Ethereum — and it’s only the beginning.
With every new enterprise built on this platform, the value of Ether will increase in value.
Ethereum Is A Mega-Disruptor
The above applications are only examples of the power of the Ethereum network. The applications for the technology
are endless.
Simply put, Ethereum will be the foundation for all businesses and organizations on the internet.
Smart contracts can be designed to manage any task or process in a full automated and 100% secure environment.
Don’t forget, Ether is the fuel that makes this entire system run. It is the token with which developers will pay fees for
using the Ethereum network.
If Ethereum is the foundation of internet, what value would you place on Ether?
It’s an impossible question to answer, all we can say for sure is that it has the potential to be WAY more valuable than
it is now.
The more enterprises and business that develop and build on Ethereum technology the more valuable Ether will
become. If Ethereum is the machine that will power the internet Ether is the gas.
Is this starting to make more sense? This is a once in a lifetime opportunity to get in on the ground floor of a revolu-
tionary technology.
So where does that leave us? How do we capitalize on this opportunity today?
To understand how, we first need to understand what the ether market looks like today.
You know now, though, that Ether is in a category of its own. You need to think about it in different terms.
With that said, it’s still worth looking at where the market is today.
These trends illustrate the fact that more and more people are beginning to understand the value of Ethereum blockchain.
Large organizations like Intel, JP Morgan, BNY Mellon, BP, Microsoft, and Thomson Reuters have begun to back
Ethereum related ventures.
This type of early adoption is extremely promising and makes it clear that the largest enterprises in the world see the
legitimacy of the technology.
Since Ethereum is so applicable to enterprise solutions, this adoption makes a lot of sense. If Bitcoin is the digital
currency of choice for consumers, Ether will be the enterprise version that pretty much all digital businesses will have to
use.
Waiting for a pullback to get long is not a bad approach to trading financial markets.
However, we’ve established that we need to think about Ether in a completely different light.
Look at the chart on the right. You can see that the “pull-
Ethereum (ETH)
backs” in Ether are short-lived. The price action we have
seen over the past several weeks represents the largest
$1,200
pullback opportunity of the past 12 months in Ether.
Price (USD)
$900
What you can see here is a parabolic move to the
upside over the past year with buyer entering the $600
market on every single pullback.
$300
This is important because it shows how much the crypto trading public, institutions and corporations believe in Ether.
The growth trajectory is undeniable. Ether is higher 11 of the past 13 months, because its value is understood by its buyers.
The market has pulled back for the time being but don’t expect this to last for long.
Ether has simply sold off over the past month along with the wider cryptocurrency market. As Bitcoin has sold off, it has
spurned selling in other markets like Ether.
But as we’ve explained Ether isn’t really like other cryptos.
That’s why the current pullback should be considered a gift from the crypto market.
With the market off of all-time highs, now might be the best opportunity to buy Ether we will see in a very long time.
This opportunity could be short lived as any number of catalyst events could cause the market to rip higher again.
• Wider institutional adoption
• Further development of Ethereum applications
• More public interest in Ether as an investment in the Ethereum platform
Any of the above events could act as a catalyst for the Ether market.
With this knowledge you can see how there may be a very limited amount of time before the next major rise in
market value occurs.
It is no more difficult than opening an equity brokerage account. As crypto trading platforms have become more user
friendly, an investor can go from having no account to making their first crypto trade in a single day.
Here we will go through a step by step method for buying Ether on Coinbase and on the Global Digital Assets Exchange.
For those new to the world of cryptocurrency trading, Coinbase offers a simple and easy-to-navigate user interface.
It gives traders access to Bitcoin, Litecoin, and Ethereum using a number of fiat currencies in 32 countries worldwide.
Setting up an account and making your first trade on Coinbase is relatively easy and is a similar process to opening
any other brokerage account.
First you need to sign up for an account on Coinbase. You begin this process clicking the “sign up” button on the
Coinbase.com homepage.
You will then need to provide your first and last name, email address and preferred password. Once you fill out this
form, click submit and wait for an email with a verification link.
Once you verify your email, you will be brought into the platform.
To complete your account setup you will then need to add a payment method and verify your phone number.
Once you enter your phone number you will receive a code to enter. This two factor verification step makes our
account more secure. After verifying your phone number you will need to add a payment method.
You have the option of linking a bank account or a debit card to your Coinbase account.
I would choose the bank account link since using a debit card will cause you to incur extra fees.
After you have your bank account linked to your Coinbase account, you can put in your first buy order. Coinbase
allows for users to put in one time buy orders or recurring buy orders. Recurring buy orders allow you to invest in
cryptos slowly over time at a regular pace weekly or monthly.
After you are filled on an order the Ether will be stored in your wallet, where you can later sell it for cash or trade it
for other cryptocurrencies.
The user does not have any control over the price at which they’re filled on their orders.
After you place a buy in Coinbase, it will be several days before the money comes out of your account and is
exchanged for Ether. This means that the current market price, and the price you pay could be very different.
This might be a major issue for some users, but for those who are looking to invest in
these markets more passively there are some benefits to using Coinbase:
Although this is an incredibly simple platform to use, it does not give you the ability to trade in and out of positions
with any kind of nimbleness.
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THE ALPHASHARK LETTER
It also makes it difficult for you to time your entries and exits.
Transaction fees on Coinbase are also higher than you are probably used to paying in your equity brokerage account.
Another exchange (that is actually owned by Coinbase) allows a trader to be more active in their crypto trading while
also alleviating some of the fees associated with Coinbase.
GDAX is also where, if you plan on being more active in the market, can open your account.
1. O
n the GDAX.com homepage click on the “create an account” button and fill out the sign up form. Once you
submit the form you will be sent an email to the address you provided.
2. C
lick the link in the email to verify your address.
3. O
nce you verify your email address you need to provide your phone number.
4. Y
ou will then be asked to provide information about yourself to complete account setup.
5. You have the option to then link your bank account to your GDAX account or fund the account via wire transfer.
6. G
enerally wire transfers are the fastest way to fund the account, but there is a fee involved.
7. I f you already have a Coinbase account you do not need to create a new account. trulyInstead you simply log
into the account using your Coinbase log-in credentials.
8. If you verified your phone number in your Coinbase account correctly, you will be sent a two step verification code.
9. I f you complete this step, you will be able to fund your GDAX account with cash, Bitcoin, or Ether directly
from your Coinbase account. You will also be able to fund the account with any bank accounts you have
linked to your Coinbase account.
GDAX is a simple trading platform compared to what you might be used to, but it gives you the ability to use market,
limit, and stop loss orders to enter and manage positions.
This gives you way more control over your positions and allows you to avoid transaction fees associated with Coinbase.
There are also some helpful tools included in the GDAX platform such as:
• Price Charts
• Depth Charts
• Trade History
• Open order window
• Fill History
The charting package also includes a handful of technical indicators that you might find useful if you plan on actively
trading Ether.
If you don’t consider yourself a “beginner” trader, then you probably want to get familiar with the GDAX platform.
It will be give you the ability to enter and manage trades in the way that you are used to.
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Even with the massive 2017 rally behind, us the reward-to risk-ratio in Ether remains huge.
It’s clear to me that this is the greatest profit opportunity you are likely to see in your lifetime.
ACTION TO TAKE:
Buy Ethereum up to $11.30.
Regards,
Andrew Keene,
Editor, The AlphaShark Letter
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